Nutrient based Clustering of food products.

ByAnsup Babu.

Sadaseeb Choudhury.

AgendaObjectiveK-means clustering implementationEmergent Clusters and propertiesBusiness advantage for B&C fast-food chain.Strategy: “Healthier” segmentsAppendix: Rapid-miner implementation

Analytics on “junk” food !!!!B&C fast-food chain is redefining its position in the

market from a “junk-food bar” to a Pro-health restaurant using Analytics.

B&C is losing it’s market share to SW as customers feel it’s unhealthy and contains fat and unwanted calories.

Innovative Approach B&C have decided to keep their menu unchanged and be

a seller of “Health & Taste”. It engaged a team of nutritionist and food experts to

analyse it’s product’s nutrients/mg. Innovative couponing and marketing strategy. Dataset: http://www.uni-koeln.de/themen/statistik/data/cluster

Data set and AlgorithmAttributesthe nutrients/mg value of

each item is analysed in the table.

Calories in k-cal Fat content. protein in grams. Calcium in mg. Iron(mg)K-Means clusteringMetric-Euclidean

Distance

Strategy#1:Retain Loyal customersCustomer datai.BMI

ii. Life-style

chronic problems

iii. Transaction historyiv. Market Surveys

v Innovative

meal plans

vi. Coupons

vii. Energy

SpendingViii .

Dietary preferenc

es

Data driven health initiati

vesFood

Clusters

Increased

market share

By health

advantage.

Strategy#2: Public relations and compliance Identify scientific gaps through the collation and review of food

and nutrient consumption data. Utilization and evaluation of dietary guidance that include Food

Based Dietary Guidelines (FBDG) Behaviour modification approaches for public health

improvement. Health intervention programs for Loyal customers. Develop further products by deep dive analytics with customer

preferences and Nutri-genomics for teenagers and Elderly. Food Fortification Task Force New Food Technologies Task Force

Rapid Miner workflow

Cluster Analysis

THANK YOU