NUMBERS2015annual report

To enhance the economy of Adams, Hancock and Pike Counties through the promotion of the area as a destination for overnight visitors.

BOARDOFDIRECTORSTed Meyer: Chairman

Charlie Doan: TreasurerDuane Venvertloh: Adams Co. Board Rep

Logan Kammerer: Secretary/ Hotel RepKaye Iftner: Pike Co. Rep

Kim Orth: Hancock Co. RepTony Sassen: City Council Rep

Jeff Scott: Restaurateur/ AttractionJoi Cuartero Austin

STAFF&CONTACTINFOHolly Cain: Executive Director

Lori Tuttle: PR/ Marketing Manager

532 Gardner ExpresswayQuincy, IL 62301

217.214.3700800.978.4748

seequincy.cominfo@seequincy.com

Facebook: Quincy Area Convention & Visitors BureauTwitter: @SeeQuincyIL

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Travel Data provided by US Travel AssociationIL State $36.3 billion (2014)

County

$100.57 million (up 4.57 mill)

$26.66 million (up .86 mill)

$25.34 million (up 2.02 mill)

Visitor Spending

INDUSTRYSTATS 2014

$152.65 million (up 4.9%)Total

THECVB

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receives its primary funding from the Illinois Office of Tourism/DCEO, the city of Quincy and Adams County Hotel/Motel Tax.

The CVB serves a 3-county area encompassing Adams, Pikeand Hancock, totalling 102,180 residents.

Total Annual Budget: $210,270

The 2015 Local Tourism & Convention Bureau Grant was t$108,567. The Illinois Office of Tourism/ DCEO providesthis incentive-based grant from prior year ’s population,lodging & restaurant taxes.Grant allocations to the counties: 75% Adams, 15% Hancock, 10% Pikee.

Tourism-related state sales taxcollected by the three counties

increased to $4.61 million

$30,185 increase over 2014

LOCALVISITORSTATS4,400 Tourists (the highest since 2003) from 48 states & 27 countries visited the Tourist Information Center, in the Villa Kathrine

1,053 Visitors were assisted by the CVB Staff (CVB offices are located in the Villa Kathrine)

240,000 Guests (up by 47,000) visited the Nauvoo sites

50,000 Visitor Guides were produced & distributed

33,500 Area Attraction/Promotional Brochures were produced

The Villa Kathrine has acted as Quincy’s Tourist Info Center since 1987 and has

served over 135,300 visitors from all 50 states & 93 countries.

Tourism payroll in the three counties:$29.96 million (up 1.8 million)

The state hosted more than 109 million visitors, an in-crease of 3.5% over 2013.

Tourism generated $2.32 billion instate/local tax revenues in 2014

SOCIAL+EXTRASTATSfacebook: 2,287 likes (up 25%) : 4.6/5 stars rating

enews: 1,652 subsribers

press releases generated: 18

print ads placed: 38

VISITOR ORIGINS:51% Tri-states: IL, MO, IA27% All other states20% Quincy2% Other countries

REASON FOR VISIT

40% Sightseeing

20% Vacation

19% Friends/relatives

9% Business

6% Shopping

6% Visit Museums

The CVB partnered with Arts Quincy in a “Like” Contest, to see which organization could reach 2,015 likes first. Both donated 2,015 items to their chosen charity at the finish. The CVB– nails to Habitat for Humanity.

In 2015 $995,130 was generated by the Hotel/Motel Tax of Quincy..

$96,817 was generated by the Hotel/Motel Tax of Nauvoo.

In 2014, the State of Illinois experienced its 4th consecutive year of record-breaking tourism numbers.

Both directors ended up with a whole pie in the face...

twitter: 1,263 followers

BILLBOARDS MO HWY 61

(“Quincy Rocks” billboard obtains 40,772 impressions weekly)

SEEQUINCYHERE

REASON FOR VISIT

40% Sightseeing

20% Vacation

19% Friends/relatives

9% Business

6% Shopping

6% Visit Museums

GUIDES & PROMOTIONAL PUBLICATIONS

50 GREAT THINGS TO SEE & DOANNUAL CALENDAR OF EVENTSARCHITECTURAL DRIVING TOURCITY OF QUINCY MAPCOUNTER MAPDRIVE THE 5 TOLTON SITESEARLY TIN DUSTERSFAMILY FUN GUIDEGREAT RIVER EAGLE DAYSHOLIDAY EVENTSHUNTING GUIDEINSIDE GUIDE TO EVENT PLANNINGLOCAL FIX CULINARY GUIDEMISSISSIPPI VALLEY WINE TRAILMUSEUM PASSPORTPIKE COUNTY FALL COLOR DRIVEPRIVATE HOME TOURS OF QUINCYQUINCY ANTIQUE GUIDEQUINCY AREA VISITORS GUIDEQUINCY ART CENTER PROMO FLYERSPEND THE DAY ITINERARYSPOTS TO SPOT EAGLESTEN MORMON SITES TO SEE

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SNEAK PEEK : 2016 VisiTORs GUiDE& NEW 50 GREAT THiNGs TO sEE & DO

pREsERVATiON MAGAZiNEis the National Trust’s award-winning magazine with a readership of 350K, average age of 61 (top leisure travel age segment). 88% travel to historic destinations, utilizing PRESERVA-TION for planning. The publication provides direct leads to its advertisers.

SEEQUINCYHEREMAGAZINES F O O D & T R AV E L p R E s E RVAT i O N F O O D T R AV E L E R

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N AT i O N A L M AG A Z i N E s

N E W M AG A Z I N E V E N U E S F O R QU I N C Y

FOOD & TRAVEL MAGAZiNE (UsA) is a national magazine published quarterly offering readers an in-depth view to the people, places and culinary experiences of destinations around the country. Distributed via subscriptions, newstands, book stores, retail outlets, grocery stores & airports throughout the U.S. Each issue has a reach of 800,000 including print and digital formats. The median age of the consumer is 46, with an average household income of $150,000.

CALL OR DOWNLOAD800.978.4748 | SEEQUINCY.COM

Just 2 hours north of St Louis on the Great River Road

3 FREE GUIDES TO ROCK YOUR VISIT

70 LOCALLY OWNED EATERIES

5 SCENIC WINERIES

3,664 BUILDINGS ON THE NATIONAL HISTORIC REGISTER

LOCAL FIX CULINARY GUIDE

MISSISSIPPI VALLEY WINE TRAIL

ARCHITECTURAL DRIVING TOUR

Quincy ROCKS Food, Libations & History

QUINCY, IL Sitting pretty on the westernmost curve of the Mississippi in Illinois, Quincy was built on the limestone bluffs in 1825. Because of its premier location and vast natural resources, Quincy donned the title of the “Gem City”, twice recognized as an All America City. Quincy is steeped in history and hos-pitality, and adorned with outstanding ar-chitecture...............

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3664 BUILDINGS ON THE NATIONAL REGISTER

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70 LOCALLY OWNED EATERIES

5 SCENIC WINERIES

3,664 BUILDINGS ON THE NATIONAL HISTORIC REGISTER

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With the bragging rights of a staggering 3,664 buildings on the National Register, it’s no surprise that National Geographic named Quincy’s celebrated corner of 16th and Maine as “one of the ten most architecturally sig-nificant corners in the United States.” The Private Home Tours program offers groups custom tours of homes in Quincy’s East End Historic District. The homes are ar-ranged in neighborhood set-tings, making an easy transi-tion for groups to tour several homes on foot. These resi-dences are all stand outs, architecturally and aestheti-cally. The homeowners give the tours themselves.........

SEEQUINCY.COM SPEND THE DAY ITINERARY DAY AT THE MUSEUMS QUINCY MERCHANDISE CHARTER MEDIA TOUR GUIDES

NEWPRODUCTS&DIGITALMEDIACAMPAIGNS

The CVB launched a new & mobile-friendly website in the spring of 2015. Retaining our domain of SEEQUINCY.COM, the new site purveys a clean & contemporary, light & leisurely feel, enticing visitors to our three-county area with colorful images and bright icons.The site was produced locally by Rokusek Design.

The SPEND THE DAY ITINERARY and the new DAY AT THE MUSEUMS pass were created to assist visitors in finding some of our lo-cal treasures in a fun and easy way. The ITINERARY is a quick pick-up at the Visitor’s Center, or a pre-trip download at seequincy.com and highlights iconic Quincy establishments, with a handy map on the back. The Buy One Get One Free MUSEUM PASS serves as a tool to encourage visitorship at Quincy’s eleven museums. A scavenger hunt is included to entice younger patrons, with a free Quincy cap as the prize at the end.

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Your Handy “Dandy” Guide to the city’s 11 museums includes a complimentary

BoGo PASS & fun SCAVENGER HUNT.

Dandy is our trusty Museum Mascot, as well as a “find” at one of the museums on the

HUNT. Treasure awaits you at the end!

Your BoGo PASS is good for free admittance into ALL the museums on the flip side. No expiration. ENJOY.

QUINCY AREA CONVENTION & VISITORS BUREAU 8 0 0 . 9 7 8 . 4 7 4 8 | S E E Q U I N C Y . C O M

Compl imen t s o f

MUSEUM PASSPORT

FREE

MUSEUMS CHECK OFF HERE AS REDEEMED

217 AREA CODE1930s AG MUSEUM NORTH EDGE OF QUINCY 2 2 3 . 5 0 9 9What a collection! Over 40 John Deere implements plus a Model B Tractor.appointment only | groups welcome

ALL WARS MUSEUM & DEER PARK 1707 N 12TH 222.8641Over 5,000 US military artifacts in the museum. Deer, buffalo and goats in the park. On the grounds of the Illinois Veteran’s Home.tues-sat 9-12 & 1-4 | sun 1-4 (apr-nov)

DOLLHOUSES THEN & NOW 123 N 4TH 228.0088 |222.1153 Life in miniature! One of a kind private collection of 75 furnished doll houses from 1920 to three-story modern models. Kids receive a prize!tues, thur, fri 10-1 & 2-4|guided tours avail by appt

DR RICHARD EELLS HOUSE 415 JERSEY 223.1800This 1835 home was a stop for fugitives on the Underground Railroad.Quincy was the first “station” across the border of the slave state, Missouri. sat 1-4 (apr-nov) & by appt | group tours avail

TH E H I S T ORY MUSEUM 3 3 2 M A I N E 2 14 .18 8 8Quincy’s original public library, now home to Quincy area artifacts, a stained glass gallery, gift shop, and Mormon City of Refuge Display. tues-fri 10-4 | sat 10-5

JOHN WOOD MANS ION 4 2 5 S 12 T H 2 2 2 .18 3 5Proud home of Quincy’s founder & 12th Governor of Illinois. This Greek Revival home was cut in half and moved from across the street in 1864.tues-sat 10-2 (mar-oct)

LINCOLN-DOUGLAS DEBATE INTERPRETIVE CTR 128 N 5TH 223.5099Across from the 1858 Lincoln-Douglas Debate site, featuring displays that tell the tale of these two influential men while in Quincy.mon-fri 8:30-4:30

MISSISSIPPI VALLEY ANTIQUE AUTO MUSEUM1419 BONANSINGA DR 222.7879 | 223.9078 | 885.3324Discover how cars used to be made. Over 25 pristine antique autos.sun 12-4 memorial-labor day

QU IN CY AR T C EN T ER 15 15 J E R S E Y 2 2 3 . 5 9 0 0Calling all art lovers! Get inspired at this cool art gallery in the former Lorenzo Bull carriage house with a red roof. ($3 suggested donation)mon-sat 9-4

Q U I N C Y M U S E U M 1 6 0 1 M A I N E 2 2 4 . 7 6 6 9Millionaire mansion on Maine Street with 14-karat gold woodwork plus rotating exhibits on the 2nd & 3rd floor. Gift Shop with American Girl dolls.tues-sun 1-5 (closed nov, jan, feb & holidays)

VILLA KATHRINE 532 GARDNER EXPRESSWAY 224.3688 Mediterranean castle overlooking the Mississippi, built in 1900 for only $7,000. Also the Tourist Info Center & home to Quincy Area CVB.mon-sat 9-5 | sun 1-5 (closes at 4 daily, nov-feb)

1 11 PEOPLE IN “THRESHING” PHOTO

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CANNON ON THE LAWN

1949 “DISNEY HOUSE”

PERSIMMON TREE

BELL FROM THE LORD’S BARN (THE FIRST CHURCH IN QUINCY)

THE OLDEST CAR IN THE BUILDING

COLORFUL ART DOOR

“DANDY”

“STAIRWAY TO HEAVEN”

GARGOYLE FROM TRAIN STATION

LINCOLN TOP HAT

ADMISSION COST FOR ONE

$3 ADULTS$2KIDS

FREE

$3 ADULTS

$3 ADULTS

$4ADULTS

FREE

$2

FREE

$5ADULTS$3KIDS

$3ADULTS$1.50KIDS

Q U I N C Y A R E A C O N V E N T I O N & V I S I T O R S B U R E A U 532 GARDNER EXPRESSWAY | 800.978.4748 | SEEQUINCY.COM

BUY ONE GET ONE FREEM U S E U M P A S S P O R T

Pay for one admission, get one free– compliments of the Quincy Area CVB. Embark on the SCAVENGER HUNT and receive a Quincy cap at the end! Find & circle 5 of the “treasures” highlighted in yellow below. Show pass at the Villa Kathrine (museum #11) for your free cap. NO EXPIRATION : GOOD AT ALL 11 MUSEUMS

2500/9/15

FREE PRIZE

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MUST HAVE GUIDESSELF GUIDED ARCHITECTURAL DRIVING TOURPeruse portions of Quincy’s significant architecture (3,000+ National Register buildings).

LOCAL FIX CULINARY GUIDEFoodie lovers LOVE our guide to 70 local chefs & their signature dishes.

BoGo MUSEUM PASSPORTBuy One Get One FREE pass to all 11 city museums (+ fun Scavenger Hunt).

QUINCY AREA CONVENTION & VISITORS BUREAU532 GARDNER EXPRESSWAY | QUINCY, IL 62301 | 800.978.4748 | SEEQUINCY.COM

Corner mom & pop grocery...brown bag deli lunches, tasty homemade soups & ice cold pops since 1948. Kids love the penny candy!

416 S 4th | 217.223.4764

Home of the “loose-meat” sandwich, crinkle fries, creamy shakes & pies....diner style...but no tipping allowed!

507 N 12th | 217.222.9767

Authentic 1929 German bakery, using many of the original “formulas”...radio rolls, nut rolls & heavenly angel food cupcakes.

1627 College | 217.222.1831

2k/8/15

itineraryspend the day

Welcome to your day in Quincy. Below are highlights we want you to experience, whether you have the day, or just a few hours with us...... ENJOY!

{more details on back}

TOURIST INFO CENTER (SNAG A BIkE TO RENT!) CIRCA 1900 MEDITERRANEAN CASTLE MISSISSIPPI BLUFF VIEW

SELF-GUIDED TOURS | GROUPS BY APPT

VILLA KATHRINE 532 GARDNER EXPY

QUINCY RIVERFRONT

wASHINGTON PARK 4TH/5TH & MAINE

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BAYVIEW BRIDGE : NOW BEAUTIFULLY LIT! PARkS + FOUNTAINS

HISTORIC MARkERS

WATCH FOR EAGLES IN WINTER MONTHS

6TH LINCOLN DOUGLAS DEBATE SITE

LINCOLN STORYBOARDS

SPLASH FOUNTAIN + FOCUS MURAL

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16TH & MAINE ACCLAIMED BY NAT’L GEOGRAPHIC

HISTORIC MUSEUMS (ASk FOR BoGo PASS)

1677 MAINE (PRIVATE HOME TOUR: MONDAYS 10-3)

SELF-GUIDED (TAkES APPROX 1 HOUR)

15 kEY AREAS OF THE CITY

EAST END HISTORIC DISTRICT

ARCHITECTURAL DRIVING TOUR

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New Quincy caps & T-shirts for sale

CHARTER MEDIA : TARGETEDINTERNET MARKETING

Quincy ROCKS Food, Libations & History

Just 2 hoursNorth of St. Louis

CLICK FOR YOURFREE GUIDE

JUNE 1 - SEPT, 2015

IMPRESSIONS : 289,742 ST PETERS, MO 194,320 ST CHARLES 51,493 O’FALLON 43,929ENGAGEMENTS : 1,924

The CVB partnered with Ta-ble Sixteen Productions and Turek Aerial Media for the production of this ad. Char-ter Media featured Quincy’s 30-second spot in their na-tional Enews.

Introducing the CVB’s new group tour guides, retired Judge Bob Cook and Ron Frillman offer step-on guide service to group tours of all sizes. Their history and pride in the city is illus-trated through entertaining and informative tours year round.

GROUP TOUR GUIDES

$tourism

Enjoy Illinois on the Road: The 2015 Travel Effect Statewide Tour

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VALUEDpARTNERsHipsAbraham Lincoln National Heritage AreaAmtrakAmtrak Western iL Communities CoalitionArts QuincyCarthage Community DevelopmentCounty of AdamsFriends of the CastleFriends of the Trails GREDFGreat River Restaurant AssociationGreat Rivers Country Regional Development OfficeHotel/Lodging Association of Greater QuincyiCCVB (iL Council of Convention & Visitors Bureaus)IL Office of TourismKlingner & AssociatesLooking For Lincoln Heritage CoalitionMeet in iLMississippi River parkway Commission,10-stateNauvoo Tourism Officepike County Chamber of Commerceprivate Home Tours Home OwnersQMEAO (Quincy Metropolitan Exposition, Auditorium & Office Building Authority)Quincy Area Chamber of CommerceQuincy Herald WhigQuincy’s Lincoln LegacyQuincy park DistrictQuincy preservesQuincy symphony Orchestra AssociationRefreshment services pepsisports iLstanding Bear CouncilsTARadioTour iLTri-state Tourism, iL-iA-MOUpper Mississippi Marketing Group (travelmississippiriver.org), iL-iAUs Army Corps of Engineers

BARRY AppLE FEsTiVALBEAR CREEK GRUNTBLUEs iN THE DisTRiCTCABELA’s KiNG KAT TOURNAMENT TRAiLEARLY TiN DUsTERs FALL COLOR RUNFisHiNG FOR FREEDOMGREAT RiVER EAGLE DAYsGREAT RiVER GRApE EsCApEGREAT RiVER ROAD RUNGUs MACKER 3-3 BAsKETBALL TOURNAMENTMiDsUMMER ARTs FAiRELiNCOLN DAYs CiViL WAR REENACTMENTNAUVOO GERMAN HERiTAGE DAYsNAUVOO GRApE FEsTiVALNEW pHiLADELpHiA HisTORiC siTEOKTOBERFEsTpEpsi/TiTAN LiTTLE pEOpLEs GOLF TOURNAMENTpiKE COUNTY FALL COLOR DRiVEpRiVATE HOME TOURsQUiNCY 5-MiLER ROWiNG REGATTAQUiNCY GEMs BAsEBALLQUiNCY sAiNTs REG’L VOLLEYBALL TOURNAMENTQUiNCY UNiTED 3X3 TOURNAMENTsTATE OF iLLiNOis ROAD sHOWTiTAN FiRECRACKER CLAssiC UspsA AREA CLAssiC NATiONALs

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ENJOY ILLINOIS ON THE ROAD selected Quincy as a stop on their 2015 statewide tour, in celebration of the 4th consecutive year of re-cord-breaking tourism numbers. Cory Jobe, Director of the Illinois Office of Tourism, provided local visItor data & new initiatives at Quincy’s new History Museum at 322 Maine Street.

Mississippi VALLEY WINE TRAIL

six wineries scenic byways back roads lazy afternoons good conversation

“ bottled poetry” {Robert Louis Stevenson}

PHOTOCONTEST

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Three ILLINOIS EXCELLENCE IN TOURISM AWARDS werecaptured by the Quincy Area CVB at the 2015 IL Governors Con-ference on Tourism : #AboutFaceQuincy social media photo con-test in the category of “Best Social Media Marketing”, Mississippi Valley Wine Trail Guide in “Best Leisure Collateral”, and the Local Fix Culinary Guide in “Best Culinary Marketing Campaign”.

T H E U R B A N O L O G I S T Max Grinnell paid a visit to Quin-cy in May of 2015 on assignment for Travel & Leisure Magazine. Based out of Chicago & Boston, Max is a professor, historian and author. He has published substan-tive guides and books on urban development. See more at theur-banologist.com.

Quincy’s own Old Town Antiques was selected by the state to adorn the cover of its annual guide to antiques statewide. 50,000 cop-ies were printed and distributed throughout the state. Old Town is located on the corner of 18th & Hampshire.

THE ILLINOIS ANTIQUE GUIDE

Quincy ranked third in the top sta-tions on the Chicago-Quincy route in FY15, with 45,971 in boardings. Of these, 89% were leisure travel-ers, with an average household in-come of $71K. The average length of the trip itinerary was 3 nights.

AMTRAK RIDERSHIP & STATS

MILE MARKERS The CVB in partnership with The Illinois Office ofTourism and Amtrak hosted two influential Chicago photographers, Ali-na Tsvor(@alinatsvor) & Steven Sampan(@esteeveen) in Quincy, July 2015. Stunning photographs of the city were taken via Quincy bikes and shared with 175K combined Instagram followers. Five Quincy pho-tos in the East End, downtown, and riverfront garnered 7,044 likes.