Numbers, data, research…. What does it all mean? How does it relate to outreach?

Research and Financial Aid OutreachResearch and Financial Aid Outreach LaManque 5-18-06LaManque 5-18-06 11

Numbers, data, research….

What does it all mean?

How does it relate to outreach?

Andrew LaManque, Ph.D.

Institutional Research, De Anza College

Kris Shear

Student Financial Services, Santa Rosa Junior College

Research and Financial Aid OutreachResearch and Financial Aid Outreach LaManque 5-18-06 De AnzaLaManque 5-18-06 De Anza 22

Information that might already Information that might already be available…be available…

• District demographic datagender, ethnicity, unit load, CGPA, total units, first language, ed goal, crossover % with DSPS, Reentry, etc.

• Financial Aid applicants/recipients-same info

• BOG recipients-same info and units waived

• High School pipeline information

• MIS data


What we wanted to know, and What we wanted to know, and why….why….

• Were there any disproportionate impacts during our “slow” years of processing?

• Where are the poor in our community? Now, and in the future?

• Without driving around & just looking!


Outreach and Financial AidOutreach and Financial Aid

• Financial Aid Offices are (were) set up to process applications and disburse funds

• Not set up to do

• Research

• Marketing

• Outreach


BFAP FundingBFAP Funding

• For most colleges, a large increase in funding

•How do you / did you know where to spend it?

•Data can focus efforts and track progress


De Anza’s Use of BFAPDe Anza’s Use of BFAP• Additional Staffing for New Center

•In-Reach and Outreach

•Development of On-Line BOG Application

•Application and Award Status On-Line

•Self-Help Interactive Multi-media On-Line

•More Bilingual Access Points

•Development of Email Communication Systems (e.g. contacting students that have a balance due)

•Purchase of Media Materials


De Anza’s De Anza’s Outreach EventsOutreach Events• High school visits

•Classroom presentations

•Personal service

•Follow up on incompletes

•Contact students through referral

•Bilingual Spanish, Vietnamese, Mandarin, and Cantonese


Data and Outreach for BOG Data and Outreach for BOG

• Outreach Efforts Can be Better Outreach Efforts Can be Better Targeted If We Know:Targeted If We Know: Where BOG Students LiveWhere BOG Students Live Where Overall College Enrollment Where Overall College Enrollment

Comes FromComes From Where Low Income Individuals are Where Low Income Individuals are

More Likely to Reside in the CountyMore Likely to Reside in the County The Ethnicity of BOG RecipientsThe Ethnicity of BOG Recipients


Data Sources (Expanded List)Data Sources (Expanded List)

• Quarterly extracts at about the same time

•Number and Amount of Awards

•Unduplicated total financial aid students

•Yearly Demographic Data

•By ethnicity, fulltime status, zip code

•Special Studies


Example: Quarterly ReportsExample: Quarterly Reports


Example: Award GroupingsExample: Award Groupings


Example: Ethnicity #1Example: Ethnicity #1

De Anza BOG Recipients by Ethnicity

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Black, Non-Hispanic

Chinese Filipino Mexican Vietnamese White, Non-Hispanic

All Other *Decine tostate

2002 2003 2004 2005



De Anza College Aid Status by Ethnicity 2005 (contribution of ethnic group to total)

0%

5%

10%

15%

20%

25%

30%

35%

AfricanAmerican

Asian Decline toState

Filipino Latino Other Vietnamese White

Financial Aid Recipients Did Not Receive Financial Aid Total


Example: By LocationExample: By Location


Special Studies - ExamplesSpecial Studies - Examples

• Persistence

•Surveys of students not completing forms

•IRS Data – recipients by zip code


Example: PersistenceExample: PersistencePersistence From Fiscal Year to Fiscal Year

De Anza College BOG Recipients and Other Students

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2004 2005

Per

cent

Enr

olle

d th

e P

revi

ous

Fis

cal Y

ear

BOG Recipients Other Students

Note: Does not consider enrollment status, e.g. full / part time enrollment.


Example: Survey DataExample: Survey Data


Example: IRS DataExample: IRS DataDe Anza College BOG Recipients as a Percent of

Enrollment in Zip Code Groupings

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

"Low Income" ZIPs "Middle Income" ZIPs "High Income" ZIPs

BO

G R

ecip

ient

s as

% o

f Enr

for

the

Are

a

2002 2003 2004 2005Note: Income groups are defined by college market areas.


Example: Census DataExample: Census Data

% of Santa Clara County Households < $25,000 Income to De Anza BOG Recipients (2003 Constant Dollars)

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

2000 (2001-02BOG)

2001 (2002-03BOG)

2002 (2003-04BOG)

2003 (2004-05BOG)

Source: US Census, American Community Survey: www.census.gov/acs/www/Products/Profiles/Chg/2003/ACS/CA.htm


Examples: SummaryExamples: Summary

• Recipient Analysis By Zip Code Can Recipient Analysis By Zip Code Can Assist in Identifying How Well You Are Assist in Identifying How Well You Are Serving Your PopulationServing Your Population

• Multiple Measures Can Better Multiple Measures Can Better Demonstrate the Impact Financial Aid Demonstrate the Impact Financial Aid Outreach Has On Achievement of Outreach Has On Achievement of Campus Access GoalsCampus Access Goals


Impact of the DataImpact of the Data

• Data / studies taken together lends weight / supports arguments for:

•Better space / location for outreach

•Hiring of bilingual personnel

•Data gives the office a seat at the enrollment management table for overall college efforts


Questions?Questions?

Andrew LaManque

Supervisor, Institutional Research

De Anza College

[email protected]

Numbers, data, research…. What does it all mean? How does it relate to outreach?

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