1 P.T.O.D—1706

Signature and Name of Invigilator

1. (Signature)

(Name)

2. (Signature)

(Name)

Roll No. (In words)

Test Booklet No.

Roll No.

(In figures as per admission card)

PAPER—III

MANAGEMENTTime : 2½ hours] [Maximum Marks : 200

D—1 7 0 6

Number of Pages in this Booklet : 40 Number of Questions in this Booklet : 26

Instructions for the Candidates1. Write your roll number in the space provided on

the top of this page.

2. Answers to short answer/essay type questions areto be given in the space provided below each questionor after the questions in the Test Booklet itself.

No Additional Sheets are to be used.

3. At the commencement of examination, the questionbooklet will be given to you. In the first 5 minutes,you are requested to open the booklet andcompulsorily examine it as below :

(i) To have access to the Test Booklet, tear off thepaper seal on the edge of this cover page. Do notaccept a booklet without sticker-seal and do notaccept an open booklet.

(ii) Tally the number of pages and number ofquestions in the booklet with the informationprinted on the cover page. Faulty booklets dueto pages/questions missing or duplicate or notin serial order or any other discrepancy shouldbe got replaced immediately by a correct bookletfrom the invigilator within the period of 5minutes. Afterwards, neither the questionbooklet will be replaced nor any extra time willbe given.

4. Read instructions given inside carefully.

5. One page is attached for Rough Work at the end ofthe booklet before the Evaluation Sheet.

6. If you write your name or put any mark on any partof the Answer Sheet, except for the space allotted forthe relevant entries, which may disclose youridentity, you will render yourself liable todisqualification.

7. You have to return the Test booklet to theinvigilators at the end of the examinationcompulsorily and must not carry it with you outsidethe Examination Hall.

8. Use only Blue/Black Ball point pen.

9. Use of any calculator or log table etc. is prohibited.

10. There is NO negative marking.

ÂÚUèÿææçÍüØô¢ ·ð¤ çÜU° çÙÎðüàæ

1. ÂãÜðU ÂëDU ·ð¤ ª¤ÂÚU çÙØÌ SÍæÙ ÂÚU ¥ÂÙæ ÚUôÜU Ù•ÕÚU çÜUç¹°Ð

2. ÜUƒæé ÂýàÙ ÌÍæ çÙÕ¢Ï Âý·¤æÚU ·ð¤ ÂýàÙô¢ ·ð¤ ©•æÚU, ÂýˆØð·¤ ÂýàÙ ·ð¤ Ùè¿ð ØæÂýàÙô¢ ·ð¤ ÕæÎ ×ð¢ çÎØð ãéØð çÚU•Ì SÍæÙ ÂÚU ãè çÜUç¹ØðÐ

§â·ð¤ çÜ° ·¤ô§ü ¥çÌçÚU•Ì ·¤æ»Á ·¤æ ©ÂØô» Ùãè¢ ·¤ÚUÙæ ãñÐ

3. ÂÚUèÿææ ÂýæÚ•UÖ ãôÙð ÂÚU, ÂýàÙ-ÂéçSÌ·¤æ ¥æ·¤ô Îð Îè ÁæØð»èÐ ÂãÜðUÂUæ¡¿ ç×ÙÅU ¥æ·¤ô ÂýàÙ-ÂéçSÌ·¤æ ¹ôÜÙð ÌÍæ ©â·¤è çÙ•ÙçÜç¹ÌÁæ¡¿ ·ð¤ çÜU° çÎØð ÁæØð¢»ð çÁâ·¤è Áæ¡¿ ¥æ·¤ô ¥ßàØ ·¤ÚUÙè ãñ Ñ

(i) ÂýàÙ-ÂéçSÌ·¤æ ¹ôÜÙð ·ð¤ çÜU° ©â·ð¤ ·¤ßÚU ÂðÁ¤ÂÚU ÜU»è âèÜU·¤ô ȤæǸU Üð¢UÐ ¹éÜè ãé§ü Øæ çÕÙæ SÅUè·¤ÚU-âèÜU ·¤è ÂéçSÌ·¤æSßè·¤æÚU Ù ·¤Úð¢UÐ

(ii) ·¤ßÚU ÂëDU ÂÚU ÀUÂð çÙÎðüàææÙéâæÚU ÂýàÙ-ÂéçSÌ·¤æ ·ð¤ ÂëDU ÌÍæÂýàÙô¢ ·¤è ⢕Øæ ·¤ô ¥‘ÀUè ÌÚUã ¿ñ·¤ ·¤ÚU Üð¢U ç·¤ Øð ÂêÚðU ãñ¢UÐÎôáÂê‡æü ÂéçSÌ·¤æ çÁÙ×ð¢ ÂëDU / ÂýàÙ ·¤× ãô¢ Øæ ÎéÕæÚUæ ¥æ »Øðãô¢ Øæ âèçÚUØÜU ×ð¢ Ù ãô¢ ¥ÍæüÌ ç·¤âè Öè Âý·¤æÚU ·¤è ˜æéçÅUÂê‡æüÂéçSÌ·¤æ Sßè·¤æÚU Ù ·¤Úð¢U ÌÍæ ©âè â×Ø ©âð ÜUõÅUæ·¤ÚU ©â·ð¤SÍæÙ ÂÚU ÎêâÚUè âãè ÂýàÙ-ÂéçSÌ·¤æ Üð ÜðÐ U §â·ð¤ çÜ°¥æ·¤ô Âæ¡¿ ç×ÙÅU çÎØð ÁæØð¢»ðÐ ©â·ð¤ ÕæÎ Ù Ìô ¥æ·¤èÂýàÙ-ÂéçSÌ·¤æ ßæÂâ Üè ÁæØð»è ¥õÚU Ù ãè ¥æ·¤ô ¥çÌçÚUQ¤â×Ø çÎØæ ÁæØð»æÐ

4. ¥‹ÎÚU çÎØð »Øð çÙÎðüàæô¢ ·¤ô ŠØæÙÂêßü·¤ Âɸð¢UÐ

5. ©U•æÚU-ÂéçSÌ·¤æ ·ð¤ ¥‹Ì ×𢠷¤“ææ ·¤æ× (Rough Work) ·¤ÚUÙð ·ð¤çÜ° ×êËØ梷¤Ù àæèÅU âð ÂãÜð °·¤ ÂëDU çÎØæ ãé¥æ ãñÐ

6. ØçÎ ¥æ ©•æÚU-ÂéçSÌ·¤æ ÂÚU ¥ÂÙæ Ùæ× Øæ °ðâæ ·¤ô§ü Öè çÙàææÙçÁââð ¥æ·¤è Âã¿æÙ ãô â·ð¤, ¤ç·¤âè Öè Öæ» ÂÚU ÎàææüÌð Øæ ¥¢ç·¤Ì·¤ÚUÌð ãñ¢ Ìô ÂÚUèÿææ ·ð¤ çÜØð ¥Øô‚Ø ƒæôçáÌ ·¤ÚU çÎØð ÁæØð¢»ðÐ

7. ¥æ·¤ô ÂÚUèÿææ â×æ# ãôÙð ¤ÂÚU ©•æÚU-ÂéçSÌ·¤æ çÙÚUèÿæ·¤ ×ãôÎØ ·¤ôÜUõÅUæÙæ ¥æßàØ·¤ ãñ ¥õÚU §âð ÂÚUèÿææ â×æç# ·ð¤ ÕæÎ ¥ÂÙð âæÍÂÚUèÿææ ÖßÙ âð ÕæãÚU Ù Üð·¤ÚU ÁUæØð¢Ð

8. ·ð¤ßÜ ÙèÜð / ·¤æÜð ÕæÜU Œßæ§ZÅU ÂñÙ ·¤æ ãè §SÌð×æÜ ·¤Úð¢UÐ

9. ç·¤âè Öè Âý·¤æÚU ·¤æ ⢻‡æ·¤ (·ñ¤Ü·é¤ÜðÅUÚU) UØæ Üæ» ÅðUÕÜ¥æçÎ ·¤æ ÂýØô» ßçÁüÌ ãñÐ

10. »ÜÌ ©•æÚU ·ð¤ çÜ° ¥¢·¤ Ùãè¢ ·¤æÅðU ÁæØð¢»ðÐ

2D—1706

MANAGEMENT

ÂýÕ´ÏÙ

PAPER—III

ÂýàÙ-˜æ—III

NOTE : This paper is of two hundred (200) marks containing four (4) sections.Candidates are required to attempt the questions contained in these sectionsaccording to the detailed instructions given therein.

ÙæðÅ Ñ Øã Âýà٠˜æ Îæð âæñ (200) ¥´·¤æ´ð ·¤æ ãñ °ß´ §â×ð´ ¿æÚ (4) ¹´Ç ãñÐ ¥•ØçÍüØæð ·¤æð §Ù ×ð â×æçãÌÂýàÙæð ·¤æ ©•æÚ ¥Ü» çÎØð »Øð çßSÌëÌ çÙÎðüàææð ·ð¤ ¥ÙéâæÚ ÎðÙæ ãñÐ

3 P.T.O.D—1706

SECTION - I

¹‡ÇU—I

Note : This section contains five (5) questions based on the followingparagraph. Each question should be answered in about thirty (30)words and each carries five (5) marks.

(5x5=25 marks)

ÙæðÅ Ñ §â ¹´Ç ×ð çÙ•ÙçÜç¹Ì ¥Ùé‘ÀðÎ ÂÚ ¥æÏæçÚÌ Âæ¡¿ (5) ÂýàÙ ãñÐ Âý Øð·¤ ÂýàÙ ·¤æ ©•æÚֻܻ Ìèâ (30) àæ•Îæð´ ×ð´ ¥ÂðçÿæÌ ãñÐ ÂýˆØð·¤ ÂýàÙ Âæ¡¿ (5) ¥´·¤æð´ ·¤æ ãñÐ

(5x5=25 ¥´·¤)

One of Frank Gilbreth’s most interesting contributions was to the craft of

Brick Laying. After studying Brick Layers at work he developed several procedures

for doing the Job more efficiently. For example, he specified standard materials

and techniques, including the positioning of the brick layer, the bricks, and the

mortar at different levels. The results of these changes were reduction from

Eighteen separate physical movements to five and an increase in output of above

two hundred percent.

Lillian Gilbreth made equally important contributions to several different

areas of work, helped shape the field of industrial psychology and made

substantive contributions to the field of Personnel Management.

Henry Gantt another contributor to Scientific Management, was an

Associate of F.W. Taylor. Later, Gantt developed Techniques for improving

worker’s output, one, called the “Gantt Chart” is still used today. A Gantt chart

is essentially a means of scheduling work and can be generated for each worker

or for complex project as a whole. Gantt also refined Taylor’s ideas about piece

work, pay systems.

4D—1706

1. Briefly describe the principles propounded by Frank Gilbreth for improving the workefficiency.

Èýñ´¤·¤ ç»ÜÕýðÍ mæÚæ ÂýçÌÂæçÎÌ ·¤æØü ÎÿæÌæ âéÏæÚ çâhæ‹Ìæð´ ·¤æ â´çÿæŒÌ ߇æüÙ ·¤Úð´Ð

Èýñ´¤·¤ ç»ÜÕýðÍ ·¤æ §ZÅ ÂæÌÙð ·ð¤ ·¤æñàæÜ ×ð´ °·¤ Úæð¿·¤ Øæð»ÎæÙ ÍæÐ §ZÅ ÂæÌÙð ßæÜæð´ ·¤æ

·¤æØü-SÍÜ ÂÚ ¥ŠØØÙ ·ð¤ Âà¿æÌ ©âÙð ·¤æØü ·¤æð ¥çÏ·¤ ÎÿæÌæ âð ·¤ÚÙð ·¤è çßçÖóæ ÂýçR¤Øæ°¡

çß·¤çâÌ ç·¤ØæÐ ©ÎæãÚ‡ææÍü, ©âÙð §ZÅ ÂæÌÙð ßæÜæð´ ·ð¤ SÍæÂÙ ·ð¤ âæÍ ãè ×æÙ·¤ ·¤“æð ×æÜæð´ °ß´

Ì·¤Ùè·¤æð´, §ZÅæð´ ÌÍæ çßçÖóæ SÌÚæð´ ÂÚ ×æðÅæüÚæð´ ·¤æð çßçàæCè·ë¤Ì ç·¤ØæÐ §Ù ÂçÚßÌüÙæð´ ·¤æ ÂçÚ‡ææ× ¥ÆæÚã

ÂëÍ·¤ ÖæñçÌ·¤ »çÌØæð´ ·¤æð ƒæÅæ·¤Ú Âæ¡¿ ÌÍæ ©ˆÂæÎÙ ×ð´ Îæð âæñ ÂýçÌàæÌ ·¤è ßëçh ãé§üÐ

çÜçÜØÙ ç»ÜÕýðÍ Ùð ·¤æØü ·ð¤ çßçÖóæ ÿæð ææð ×ð â×æÙ ×ãˆßÂê‡æü Øæð»ÎæÙ çÎØæ, ¥æñlæðç»·¤ ×Ùæðçß™ææÙ

·ð¤ çßáØ-ÿæð˜æ ·¤æð ¥æ·¤æÚ ÂýÎæÙ ·¤ÚÙð ÌÍæ ·¤æç×ü·¤ ÂýÕ´Ï ·ð¤ ÿæð˜æ ×ð´ ×ãˆßÂê‡æü Öêç×·¤æ ¥Îæ ç·¤ØæÐ

ãðÙÚè »ñÅ ßñ™ææçÙ·¤ ÂýÕ´Ï ·¤æ ÎêâÚæ Øæð»ÎæÙ·¤Ìæü, °È¤. Ç•ËØê. ÅðÜÚ ·¤æ âã·¤×èü ÍæÐ ÕæÎ ×ð »ñÅ

Ùð Ÿæç×·¤æ𴠷𤠩ˆÂæÎÙ ßëçh ·ð¤ çÜ° °·¤ Ì·¤Ùè·¤ çß·¤çâÌ ç·¤Øæ Áæð »ñ´Å ¿æÅü-·¤ãÜæØæ ÌÍæ ¥æÁ Öè

ßã ÂýØæð» ×ð´ ¥æÌæ ãñÐ »ñ´Å ¿æÅü ×é•ØÌÑ ·¤æØü âê¿è·¤Ú‡æ ·¤æ âæÏÙ ãñ ÌÍæ ÂýˆØð·¤ Ÿæç×·¤æð´ ·ð¤ çÜ° ÌñÄØæÚ

ç·¤Øæ Áæ â·¤Ìæ ãñ ¥Íßæ ç·¤âè â•Âê‡æü ÁçÅÜ ÂçÚØæðÁÙæ ·ð¤ çÜ° ÖèÐ »ñÅ Ùð ÅðÜÚ ·ð¤ §·¤æ§ü ·¤æØü,

Öé»ÌæÙ ÂhçÌ ·ð¤ ÎëçC·¤æð‡æ ·¤æð Öè â´àææðçÏÌ ç·¤ØæÐ

5 P.T.O.D—1706

3. Trace out the subsequent developments to the Henry Gantt’s Chart.

ãðÙÚè »ñ´Å ·ð¤ ¿æÅü ×ð´ ÕæÎ ×ð´ ãé° çß·¤æâæð´ ·¤æð Îàææüßð´Ð

2. Bring out the contributions of Lillian Gilbreth.

çÜçÜØÙ ç»ÜÕýðÍ ·ð¤ Øæð»ÎæÙæð´ ·¤æð ÕÌæØð´Ð

6D—1706

4. How Gantt Chart can be used in work scheduling ?

·¤æØü-âê¿è·¤Ú‡æ ×ð´ »ñ´Å ¿æÅü ·¤æ ©ÂØæð» ·ñ¤âð ç·¤Øæ Áæ â·¤Ìæ ãñ?

5. Identify a management thinker of your interest and compare his contributions with theany of the above mentioned thinkers.

¥æ ¥ÂÙð M¤ç¿ ·ð¤ ÂýÕ´Ï ç¿´Ì·¤ ·¤æð ÕÌæßð´ ÌÍæ ©Ù·ð¤ Øæð»ÎæÙæð´ ·¤è ÌéÜÙæ ©ÂÚæð•Ì ç·¤âè °·¤ ç¿´Ì·¤ âð ·¤Úð´Ð

7 P.T.O.D—1706

SECTION - II

¹‡ÇU—II

Note : This section contains fifteen (15) questions each to be answered inabout thirty (30) words. Each question carries five (5) marks.

(5x15=75 marks)

ÙæðÅ Ñ §â ¹´Ç ×ð´ ´Îýã (15) ÂýàÙ ãñÐ Âý Øð·¤ ÂýàÙ ·¤æ ©•æÚ Ü»Ö» Ìèâ (30) àæ•Îæð ×ð¥ÂðçÿæÌ ãñÐ ÂýˆØð·¤ ÂýàÙ Âæ¡¿ (5) ¥´·¤æð´ ·¤æ ãñÐ

(5x15=75 ¥´·¤)

6. “The short-run cost curves are derived from production function”. Evaluate.

ҥ˷¤æÜèÙ Üæ»Ì-ß·ý¤ ©ˆÂæÎÙ çßÏðØ âð ÂýæŒÌ ãæðÌð ãñ´ÐÓ ×êËØæ´·¤Ù ·¤Úð´Ð

8D—1706

8. What are the objectives of Human Resources Planning ?

×æÙß â´âæÏÙ ¥æØæðÁÙ ·ð¤ ©gðàØ •Øæ ãñ?

7. Mention the role of leadership in an Organisation.

ç·¤âè â´»ÆÙ ×ð´ ÙðÌëˆß ·¤è Öêç×·¤æ ·¤æð ç»Ùæßð´Ð

9 P.T.O.D—1706

9. Mention the weaknesses of Indian Trade Unions.

ÖæÚÌèØ Ÿæ× â´ƒææ𴠷𤠷¤×ÁæðçÚØæð´ ·¤æð ç»Ùæßð´Ð

10. Compare the NPV method with the IRR method. What are the steps involved in thecalculation of IRR in the case of uneven cash inflows ?

°Ù.Âè.ßè. ÂhçÌ ·¤è ÌéÜÙæ ¥æ§ü.¥æÚ.¥æÚ. ÂhçÌ âð ·¤Úð´Ð ¥âæ×æ‹Ø ٻΠ¥‹ÌÑÂýßæã ·¤è çSÍçÌ ×ð´¥æ§ü.¥æÚ.¥æÚ. ·¤è »‡æÙæ ×ð´ ·¤æñÙ âð ·¤Î× ÂýØæð» ×ð´ ÜæØð ÁæÌð ãñ´?

10D—1706

12. What are the methods of segmentation of market ?

ÕæÁæÚ çßÖðÎè·¤Ú‡æ ·¤è ·¤æñÙ âè ÂhçÌØæ¡ ãñ´?

11. What are the two important characteristics of current assests ? State their implicationsfor Working Capital Management ?

ß•æü×æÙ ÂçÚâ•Âç•æ ·¤è Îæð ×ãˆßÂê‡æü çßàæðáÌæ°¡ ·¤æñÙ âè ãñ? ¿æÜê Âê¡Áè ÂýÕ´Ï ÂÚ ©â·ð¤ ÂýÖæß ·¤æð ÕÌæßðÐ

11 P.T.O.D—1706

13. Distinguish between advertising and Publicity.

çß™ææÂÙ °ß´ Âý·¤æàæÙ ×ð´ ¥´ÌÚ ÕÌæßð´Ð

14. What do you understand by testing of hypothesis ? State the application of t-tests intesting of hypothesis.

ÂçÚ·¤ËÂÙæ ·ð¤ ÂÚèÿæ‡æ âð ¥æ •Øæ â×ÛæÌð ãñ? ÂçÚ·¤ËÂÙæ ÂÚèÿæ‡æ ×ð´ Åè-ÂÚèÿæ‡æ ·ð¤ ÂýØæð» ·¤æ ߇æüÙ ·¤Úð´Ð

12D—1706

16. Describe the properties of correlation coefficient.

âã â´Õ´Ï »é‡ææ´·¤ ·ð¤ çßàæðá»é‡ææð´ ·¤æ ߇æüÙ ·¤Úð´Ð

15. Describe the North West Corner Rule for solving a transportation problem.

ØæÌæØæÌ â×SØæ ·ð¤ â×æÏæÙ ×ð ©•æÚ-Âçà¿×è ·¤æð‡æèØ çÙØ× ·¤æ ߇æüÙ ·¤ÚðÐ

13 P.T.O.D—1706

17. Distinguish between Internet and Intranet. Describe their application in business.

§‹ÅÚÙðÅ °ß´ §‹ÅþæÙðÅ ·ð¤ Õè¿ ¥´ÌÚ ÕÌæØð´Ð ÃØæÂæÚ ×ð´ ©Ù·ð¤ ÂýØæð» ·¤æ ߇æüÙ ·¤Úð´Ð

18. How are strategic decisions different from other kinds of decisions ?

ÃØêãæˆ×·¤ çÙ‡æüØ ¥‹Ø Âý·¤æÚ ·ð¤ çÙ‡æüØæðZ âð ·ñ¤âð çÖóæ ãñ?

14D—1706

19. State the reasons for the sickness in small enterprises.

܃æé ©læð»æð´ ·¤è Õè×æÚè ·ð¤ ·¤æÚ‡ææð´ ·¤è ¿¿æü ·¤Úð´Ð

20. Explain the social responsibilities shown by Indian Business Houses.

ÖæÚÌèØ ÃØæÂæÚ ƒæÚæÙæð mæÚæ ÂýÎçàæüÌ âæ×æçÁ·¤ çÁ•×ðÎæçÚØæð ·¤è ÃØæ•Øæ ·¤ÚðÐ

15 P.T.O.D—1706

SECTION - III

¹‡ÇU—III

Note : This section contains five (5) questions from each of the four differentelectives. The candidate has to choose only one elective and answerall the five questions from it. Each question carries twelve (12) marksand is to be answered in about two hundred (200) words.

(12x5=60 marks)

ÙæðÅ Ñ §â ¹´Ç ×ð´ ¿æÚ °ðç‘À·¤ Öæ»æð´ âð çÜ° »° Âæ¡¿-Âæ¡¿ (5) ÂýàÙ ãñÐ ç·¤âè °·¤ °ðç‘À·¤ Öæ» ·¤æ¿ØÙ ·¤èçÁ° ¥æñÚ ©â×ð âÖè Âæ¡¿ ÂýàÙæð ·ð¤ ©•æÚ Ü»Ö» Îæð âæñ (200) àæ•Îæð ×ð ÎèçÁ°Ð Âý Øð·¤ÂýàÙ ·ð¤ 12 ¥´·¤ ãñÐ

(12x 5=60 ¥´·¤)

Elective - I

çß·¤ËÂU—I

21. Describe organising functions of Human Resource Management.

×æÙß â´âæÏÙ ÂýÕ´Ï ·ð¤ â´»ÆÙæˆ×·¤ ·¤æØü ·¤æ ߇æüÙ ·¤Úð´Ð

22. Discuss in brief factors affecting wage-rates.

×ÁÎêÚè-ÎÚ ·¤æð ÂýÖæçßÌ ·¤ÚÙð ßæÜð ̈ßæð´ ·¤è â´ÿæð ×ð´ çßßð¿Ùæ ·¤Úð´Ð

23. Distinguishing between ‘Training’ and ‘Development’ and discuss methods of training.

ÒÂýçàæÿæ‡æÓ °ß´ Òçß·¤æâÓ ×ð´ ¥´ÌÚ ·¤Úð´ ÌÍæ Âýçàæÿæ‡æ ·ð¤ ÌÚè·¤æð´ ·¤è çßßð¿Ùæ ·¤Úð´Ð

24. ‘To keep Indian Trade Unions free from outside leadership is impossible’. Discuss.

ÒÖæÚÌèØ Ÿæ× â´ƒææð´ ·¤æð Õæs-ÙðÌëˆß âð ×é•Ì Ú¹Ùæ ¥â´Öß ãñÐ çßßð¿Ùæ ·¤Úð´Ð

16D—1706

25. Discuss importance of grievance management and mention the related provisons underthe Industrial Disputes Act, 1947.

ÂçÚßðÎÙæ ÂýÕ´Ï ·ð¤ ×ãˆß ·¤è çßßð¿Ùæ ·¤Úð´ ÌÍæ ¥æñlæðç»·¤ çßßæÎ ¥çÏçÙØ×, 1947 ·ð¤ ¥ÏèÙ â•ÕçÏÌÂýæßÏæÙæð´ ·¤æ ©ËÜð¹ ·¤Úð´Ð

OR / ¥Íßæ

Elective - II

çß·¤Ë—II

21. Explain the importance of Packaging.

Âñ·ð¤çÁ´» ·ð¤ ×ã•ææ ·¤è ÃØæ•Øæ ·¤ÚðÐ

22. Define market segmentation and discuss demographic method of segmentation ofmarket.

Õæ$ÁæÚ çßÖðÎè·¤Ú‡æ ·¤è ÂçÚÖæáæ Îð´ ÌÍæ Õæ$ÁæÚ çßÖðÎè·¤Ú‡æ ·ð¤ ÁÙæ´·¤è·¤è ÂhçÌ ·¤è çßßð¿Ùæ ·¤Úð´Ð

23. What is Advertising ? Discuss its objectives and point out few problems of advertisingin India.

çß™ææÂÙ •Øæ ãñ? §â·ð¤ ©gðàØæð´ ·¤è çßßð¿Ùæ ·¤Úð´ ÌÍæ ÖæÚÌ ×ð´ çß™ææÂÙ ·ð¤ ·é¤À â×SØæ¥æð´ ·¤æð ÕÌæØð´Ð

24. Define Markerting Research. Discuss its scope and importance.

ç߇æÙ ¥Ùéâ´ÏæÙ ·¤æð ÂçÚÖæçáÌ ·¤Úð´Ð §â·ð¤ ÿæð˜æ °ß´ ×ãˆß ·¤è çßßð¿Ùæ ·¤Úð´Ð

25. What do you mean by ‘Product Positioning’ ? Explain the steps involved in it.

Ò©ˆÂæÎ SÍæÂÙÓ âð ¥æ •Øæ â×ÛæÌð ãñ? §ââð â•Õ´çÏÌ ·¤Î×æð ·¤è ¿¿æü ·¤ÚðÐ

OR / ¥Íßæ

17 P.T.O.D—1706

Elective - III

çß·¤Ë—III

21. Explain the relationship between Capital Structure and Value of the Firm.

Âê¡Áè â´Ú¿Ùæ °ß´ §ü·¤æ§ü-×êËØ ·ð¤ Õè¿ â•Õ´Ï ·¤è ¿¿æü ·¤ÚðÐ

22. Explain briefly the Net Operating Income Approach.

àæéh â´¿æÜÙ ¥æØ ÎëçcÅ·¤æð‡æ ·¤è â´çÿæŒÌ ÃØæ•Øæ ·¤Úð´Ð

23. Briefly describe the major types of Financial Management Decisions that a firm takes.

ç·¤âè §ü·¤æ§ü mæÚæ çÜØð ÁæÙð ßæÜð çß•æèØ ÂýÕ´Ï çÙ‡æüØæð ·ð¤ Âý×é¹ Âý·¤æÚæð ·¤æ ߇æüÙ ·¤ÚðÐ

24. Explain briefly the factors which are influencing dividend policy of a company.

ç·¤âè ·¤•ÂÙè ·ð¤ ÜæÖæ´àæ ÙèçÌ ·¤æð ÂýÖæçßÌ ·¤ÚÙð ßæÜð ƒæÅ·¤æð ·¤è â´çÿæŒÌ ÃØæ•Øæ ·¤ÚðÐ

25. Explain the computation of operating cycle for a manufacturing unit.

ç·¤âè çßçÙ×æü‡æ §ü·¤æ§ü ·ð¤ çÜ° ÎñçÙ·¤-ÃØæÂæÚ ¿·ý¤ ·¤è »‡æÙæ ·¤è ÃØæ•Øæ ·¤Úð´Ð

OR / ¥Íßæ

Elective - IV

çß·¤Ë—IV

21. Explain the export documentation procedure.

çÙØæüÌ ÂýÜð¹Ù Âýç·ý¤Øæ ·¤è ÃØæ•Øæ ·¤Úð´Ð

22. What are the export incentives offered to the exporters ?

çÙØæüÌ·¤æð´ ·¤æð ·¤æñÙ-·¤æñÙâð çÙØæüÌ-ÂýæðˆâæãÙ çÎØð ÁæÌð ãñ?

18D—1706

23. Describe the functions of W.T.O.

Ç•Üê. Åè. ¥æð. ·ð¤ ·¤æØæðZ ·¤æ ߇æüÙ ·¤ÚðÐ

24. Explain the dispute settlement mechanism through W.T.O.

Ç•Üê. Åè. ¥æð. ·ð¤ mæÚæ çßßæÎ çÙßæÚ‡æ Ì´ æ ·¤è ÃØæ•Øæ ·¤ÚðÐ

25. State the emerging opportunities for global business.

çßàß ÃØæÂæÚ ãðÌé ©ÖÚÌð ãé° ¥ßâÚæð´ ·¤æð ÕÌæ°ð´Ð

19 P.T.O.D—1706

20D—1706

21 P.T.O.D—1706

22D—1706

23 P.T.O.D—1706

24D—1706

25 P.T.O.D—1706

26D—1706

27 P.T.O.D—1706

28D—1706

29 P.T.O.D—1706

30D—1706

SECTION - IV¹‡Ç—IV

Note : This section consists of one essay type question of forty (40) marks to beanswered in about one thousand (1000) words on any of the followingtopics.

(40x1=40 marks)

ÙæðÅ Ñ §â ¹´Ç ×ð °·¤ ¿æÜèâ (40) ¥´·¤æð ·¤æ çÙÕ‹Ïæˆ×·¤ ÂýàÙ ãñ çÁâ·¤æ ©•æÚ çÙ•ÙçÜç¹ÌçßáØæð´ ×ð´ âð ·ð¤ßÜ °·¤ ÂÚ, ֻܻ °·¤ ãÁæÚ (1000) àæ•Îæð ×ð ¥ÂðçÿæÌ ãñÐ

(40x1=40 ¥´·¤)

26. Describe legal structure of colletive bargaining in India. Discuss problems and prospectsof collective bargaining in our country.

ÖæÚÌ ×ð´ âæ×êçã·¤ âæñÎðÕæÁè ·ð¤ ßñÏæçÙ·¤ â´Ú¿Ùæ ·¤æ ߇æüÙ ·¤Úð´Ð ¥ÂÙð Îðàæ ×ð´ âæ×êçã·¤ âæñÎðÕæÁè ·ð¤ â×SØæ¥æð´°ß´ â´ÖæßÙæ¥æð´ ·¤è çßßð¿Ùæ ·¤Úð´Ð

OR/¥Íßæ

What do you mean by Marketing-mix ? Why is marketing-mix an important determinantof a firms success ? What problems does a marketer face in determining a suitablemarketing-mix ?

Ò×æ·ðü¤çÅ´» çוâÓ âð ¥æ •Øæ â×ÛæÌð ãñ? ×æ·ðü¤çÅ´» çוâ ç·¤âè §ü·¤æ§ü ·¤è âȤÜÌæ ×ð´ °·¤ ×ãˆßÂê‡æü çÙÏæüÚ·¤•Øæð´ ãñ? °·¤ ç߇æÙ ·¤Ìæü ©ÂØé•Ì ×æ·ðü¤Åè´» çו⠷ð¤ çÙÏæüÚ‡æ ×ð´ ç·¤Ù â×SØæ¥æð´ ·¤æ âæ×Ùæ ·¤ÚÌæ ãñ?

OR/¥Íßæ

“Financial Management is concerned with solution of three major decisions a firmmust make: the investment decision, the financing decision and the dividend decision”.Explain this statement highlighting the interrelationship amongst these decisions.

ÒÒç·¤âè Öè §ü·¤æ§ü mæÚæ ÌèÙ â×æÏæÙæð âð â´Õ´çÏÌ çÙ‡æüØæð ·¤æ çÜØæ ÁæÙæ çß•æèØ ÂýÕ´Ï âð ÁéǸæ ãñÐ çßçÙßðàæçÙ‡æüØ, ¥Íü-ÂýÕ´Ï çÙ‡æüØ ÌÍæ ÜæÖæ´àæ çÙ‡æüØÓÓÐ §Ù ÌèÙæð´ çÙ‡æüØæð´ ·ð¤ ÂæÚSÂÚè·¤ â´Õ´Ïæð ·¤æð ŠØæÙ ×ð´ Ú¹Ìð ãé°©•Ì ·¤ÍÙ ·¤è ÃØæ•Øæ ·¤Úð´Ð

OR/¥Íßæ

“International Trade is an engine of growth”. Evaluate the statement in the light of theInternational Trade Policy pursued by government of India recently.

Ò¥‹ÌÚæücÅþèØ ÃØæÂæÚ, çß·¤æâ ·¤æ â´¿æÜ·¤ ãñÐÓ ©•Ì ·¤ÍÙ ·¤æ ×êËØæ´·¤Ù ÖæÚÌ âÚ·¤æÚ ·¤è ß•æü×æÙ ¥‹ÌÚæücÅþèØÃØæÂæÚ ÙèçÌ ·¤æð ŠØæÙ ×ð´ Ú¹Ìð ãé° ·¤èçÁØðÐ

OR/¥Íßæ

31 P.T.O.D—1706

What is meant by a ‘transportation problem’ ? Formulate the typical transportationproblem as a linear programming problem.

Describe the steps of ‘Vogels’ approximation method. For obtaining an initial basicfeasible solution to a transportation problem.

ÒØæÌæØæÌ â×SØæÓ •Øæ ãñ? °·¤ çßçàæcÅ ØæÌæØæÌ â×SØæ ·¤æð ÜèçÙØÚ Âýæð»ýæ× ·ð¤ SßM¤Â çÙ×æü‡æ ·¤Úð´Ð

Òßæð»Ü (Vogels) °Âýæðç•â×ðàæÙ ×ñÍÇÓ ·ð¤ mæÚæ ØæÌæØæÌ â×SØæ ·¤æ ÂýæÚç•Ö·¤ ×æñçÜ·¤ ©ç¿Ì â×æÏæÙ ãðÌé·¤Î×æð´ ·¤è ¿¿æü ·¤Úð´Ð

32D—1706

33 P.T.O.D—1706

34D—1706

35 P.T.O.D—1706

36D—1706

37 P.T.O.D—1706

38D—1706

39 P.T.O.D—1706

40D—1706

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Marks ObtainedFOR OFFICE USE ONLY

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