Background● Established by Stephen Woolley and Elizabeth

Karlsen in 2005

● Produced films such as ‘Made in Dagenham’

● Had a budget of 5 million and grossed over 12 million dollars and this was aimed at a niche audience.

● In 2005 the company was given slate development funding from the British film

council.

Structure

● Though Number 9 films is an independent British film company, it uses stock actors from Europe, UK and the USA as they talk about 'foraging relationships with a wide range of talent'

● With the funding from the UK film council this has helped keep the company independent.

Number 9 films’ Slate● Their slate consists of 2-3 films a year, most of the time these are more risky

films rather than mainstream films

● Since many of the films that they produce do not conform to mainstream ideas, they are risky projects. However, this is possible as they are an independent studio.

● For example ‘Made in Dagenham’ is about the ford car plant where female workers go on strike because of sexual discrimination. This may not appeal to everyone so it is a risky investment that a big company or conglomerate may not think is a good idea.

How to lose friends and alienate people● This film is based off of the memoir of the

same name by Toby young from 2001.

● The film is a comedy film and is based off Toby’s five year struggle to make it big in the USA after employment at ‘Sharps Magazine’.

● The budget for the film was $28 million dollars and this would be down to the cast with Simon Pegg, Megan Fox and Kirsten Dunst as the most notable examples.

● The director for the film was Robert B Weide and he is well known for TV and documentaries. This makes him a strange choice to direct this movie.

● The film made $19.1 million at box office worldwide meaning it has made a loss as overall as the budget for the film was $28 million.

Distribution

● The film was distributed by Paramount pictures in the UK, Metro Goldwyn Mawyer in the USA and Intandem films in Australia and was released globally on October 3rd 2008.

● Marketing strategies used were a mixture of trailers such as teaser trailers and social networking interaction such as Facebook and Twitter.

● Due to the large actor budget expenditure, not much funding was available for advertising.

● They had to rely on word of mouth advertising amongst the public instead.

● The film was not even nominated for any awards, which would also had helped advertise it to the public.

Exhibition and exchange

● The film can be watched online via streaming services such as LoveFilm, downloaded through Itunes and bought on DVD and Blu-Ray.

● People can post reviews for the film on some websites as well as going on Facebook and Twitter for interaction between their friends and other who have seen the movie.

● There is very little user interaction beyond this, but would still reach many people as social networking is a very popular web 2.0 feature.