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Organizing a Confer-ence.
The case of VMI. 201081545 Jinhyuk Bahk200501417 Taegu Park
Background Informa-tions
VMI is an international financial ser-vice company, based on Valencia, Spain. It’s VMI’s first international conference CEO, Senior Managers at head office,
and managers from oversees sub-sidiaries will attend.
What should be consid-ered?
Things to be considered: Budget (must be under $2,000) Period (Friday evening to Monday Morn-
ing) Season (It will be held in June)
Criteria for judgment.
Location Accessibility to the airports.
Ratings by stars Conference rooms Hotel’s & nearby facilities.
Cultural attractions Budget Advantages/Disadvantages
Let’s welcome those candi-dates!
1. Long Beach hotel, Casablanca, Mo-rocco.
2. Hotel Moda, Prague, Czech Repub-lic.
3. Hotel Matong, Tioman, Malaysia.4. Hotel Colossus, Las Vegas, USA.5. The Peninsula, Chicago, USA6. W Seoul Walkerhill, Seoul, South Ko-
rea.
Casablanca, Morroco
Seaside location, 5-Star hotel. Cost : $1,500 (meals and entertain-
ments included) Advantage: Very attractive beach,
Two large conference rooms Disadvantage : Few cultural attrac-
tions.
Image of Long Beach Hotel
Prague, Czech Republic
Downtown Prague, 4-Star hotel Cost : $950 (meals and two guided
tours) Advantage: Low cost, which means
more money for tours and other ex-penses.
Disadvantage: Heavily booked by summer, not easily accessible to airport.
Image of Hotel Moda
Tioman, Malaysia
5-Star hotel, on an island off east coast of Malaysia
Cost : $1,350 (meals included) Advantage: spacey conference
rooms. Nice selection outdoor activi-ties available.
Disadvantage : Not very accessible.
Image of Hotel Matong
Las Vegas, NV, USA.
Las Vegas, 5-Star hotel Cost : $1,950, meals and one tour. Advantage: Has its own casino
within Hotel. Also great conference facilities. easy access from airport
Disadvantage : Many tourists visit hotels throughout the day
Image of Hotel Colussus
Chicago, IL, USA
Hotel Name : The Peninsula. 5-Star hotel, Downtown Chicago Cost : $1,800 (meals included). Two
tours can be arranged for $150. Advantage : Awesome facilities.
Great food and nightlife Disadvantage : Very busy city; also
not very accessible from Airport (O’Hare and Midway)
Image of The Peninsula
Seoul, South Korea
Hotel name : W Seoul Walkerhill. 5-Star hotel, Downtown Seoul. Cost : $1,500, including meals and
tours. Advantage :peaceful yet close to
downtown, lots of cultural attraction Disadvantage : not very accessible
from airport, Not as far as Malaysia but still a lot of travelling.
Image of W Seoul Walk-erhill
Comparison table.
Name
Casabla-nca, Mo-
rocco
Prague, Czech
Republic
Tioman, Malaysia
Las Ve-gas, USA
Chicago, USA
Seoul, South Korea
Cost ($) 1,500 950 1,350 1,950 1,800 1,500
Ratings (# of stars)
5 4 5 5 5 5
Facilities Decent Average Decent Great Great Great
Notes /special
features
Beautiful but
lack of Cultural Attrac-tion.
CheapBut
Problems with
availabil-ity
Peaceful and quiet
Yet Not veryAccessi-
ble
Great fa-cilities.How-ever,
expen-sive and crowded
Great fa-cilities
and city but traffic and city
problems
Great fa-cilities
and cul-tural at-traction but too
far
Overall ★★★ ★★ ★★★ ★★★ ★★★★ ★★★★★
Conclusion
We have chosen to hold our confer-ence in Seoul, South Korea.
Combination of cultural attraction, cheap enough cost and great facili-ties
We can solve accessibility problem by renting a bus from the airport at extra charges. Also recommending people to take 9 p.m. flight from Paris, and 12:20 a.m. flight from Los Angeles.
Hola! como estas?!
To : All sales managers From : Chief Executive, VMI Subject : This year’s conference.
I am writing to invite you to attend this year’s conference. It will be held in Seoul, South Korea. (type here to continue)
¡Gracias!
Q & A session