Nuggets of Video Marketing Know-how: Top Marketers Tweet Their Tips
Transcript of Nuggets of Video Marketing Know-how: Top Marketers Tweet Their Tips
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Nuggets of Video
presents:
Marketing
Top Marketers Tweet Their Tips
Know-how
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When it comes to video,we’ve found there are
two types of marketers
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Views:
8 3 7 4
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And those who know thatyou need to optimize your content to realize any ROI.
You need to hone your skills, hire real storytellers, and make your message count.
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So we asked marketers to share their tips & tricks
with the hashtag
#mktgstory(y’know, so everyone can learn)
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- Jacob Collins, Videographer at Kapost
it all starts with production...
Don’t just hire a videographer, hire a creative who
knows the craft and has something unique to
contribute #mktgstory
Hire a videographer who thinkslike a producer #mktgstory
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- Jacob Collins, Videographer at Kapost
BACKUP! 2 external backup drives for footage & program files, set to be backed up every Friday. #mktgstory
Jacob also reminds marketers tobackup their footage to avoid losing work.
whew, that’s a good tip!
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In terms of writing your video scripts...everyone agrees with short n’sweet.
- Amanda Maksymiw Content Marketing Manager at Lattice Engines
Every second counts. It's difficult to maintain anyone's attention. Try to get to your message early and keep it short, simple. #mktgstory
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The first ten seconds of your video arecritical... Don't waste them with a logo sequence. Get to the point. #mktgstory
- Simon SpykemanVideo Marketing Strategist at SpykerMedia
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You should also make video the star
I love KANAs simple, sleek landing pages. Their videos are front and centre. They’re the feature! #mktgstory
- Ian HutchinsonVideo Marketing Specialist at Vidyard
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Oh, and ‘’viral’’ isn’t the goal.
(Check out Kathy’s article)
For B2B video: Go Relevant, Not Viral for Bottom Line Impact! #mktgstory
- Kathy CabreraWriter & Producer at Red Clip Video
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- Kasey Bayne, Director of Business Development at Kashoo
Many marketers are also realizing B2B doesn’t mean boring!
We use video @KashooOnline to show that accounting peeps don’t have to be boring #mktgstory
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- Jon SpenceleyCommunity Marketing Manager
At Vidyard we use the following best practices:
We split-test the splash screens on all of our videos to drive more click-throughs! #mktgstory
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- Nina BlagojevicProduct Marketing Manager
We make the most of webinars by cutting them up into shorter segments and repurposing content in our marketing collateral #mktgstory
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- Tyler LessardChief Marketing Officer
We use video viewing history and completionrates to drive better lead scoring and nurture programs #mktgstory
(Read more about this approach here!)
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- Jennifer PepperContent Marketing Manager
Connect your video stories to one direct action viewers can take. Don’t end a mid-funnel piece without a compelling CTA #mktgstory
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Here is a few extra best practices:
Add email gates to videos for lead capture
Feed video data into your MAP & CRM for enhanced nurturing campaigns
Track viewer behaviour & engagement data
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For more on video optimization watch the not-so-fictional story