Nuevos Retos en Sociedad-Red

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1 © Nokia Siemens Networks Nuevos retos en la Sociedad-Red Julio Navío Nokia Siemens Networks

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Presentación "Nuevos Retos en Sociedad-Red", de Julio Navío (Nokia Siemens Networks), en la 1ª Jornada Cátedras Telefónica en la UPM "Movilidad y Seguridad en la Sociedad-Red" (10 de Noviembre de 2009)

Transcript of Nuevos Retos en Sociedad-Red

Page 1: Nuevos Retos en Sociedad-Red

1 © Nokia Siemens Networks

Nuevos retos en la Sociedad-Red

Julio NavíoNokia Siemens Networks

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2 © Nokia Siemens Networks

2 years ago Nokia Networks and Siemens Communications joined

operations.

Now the consolidation is essentially behind us.

Our integration is a rare success story. All who have made it possible should be

proud.

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3 © Nokia Siemens Networks

… with more than 600 Communications Service Provider customers in over 150 countries

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What we do

Wireless access

Transport and fixed

broadband

Core networks

Management and charging

Services

3G

Optical

Subscriber data

management

Service management

Care

2G

Microwave

Voice core

Network management

systems

Consulting and systems integration

LTE

Fixed access

Charging solutions

Managed services

Telecom routing

Network implementation

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5 © Nokia Siemens Networks “Network of ONE” - September 2009

Global Service Delivery: the right balance of customer proximity and global scale

Global Delivery Center (GDC) -Service specific deliveryLocal project organization -Customer Interface and project specific activities

Lisbon, Portugal

Chennai, India

Noida, India

Global Network Solutions Center (GNSC) -Integrated services

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Challenges & Opportunitiesfor Communication Service Providers

Reducing complexity & controlling cost

Managing the traffic explosion

Keeping today’scustomers & adding value

Establishing sustainable role in the ecosystem

Driving efficiency and environmental sustainability

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-10

-5

0

5

10

15

-10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10

VOD D

TEF O2 D

ePlus D

TMO D

SFR FOrange F

Bouygues F

VIPnet Cro

TMO Cro

Base Bel

Mobistar Bel

TMO UK

Swisscom Swz

Orange Swz

VOD SPA

TEF SPA

Subscriber Growth H1/09 YoY

Revenue Growth H1/09 YoY

Proximus Bel

Mobilkom A

TMO AOrange SPA

Optimus POR

TMN POR

Orange PL

TMO NDL

VOD IT

TIM IT

3 IT

TEF O2 Irl

Meteor Irl

VOD UK

TEF O2 UK

Orange UK

Most MNOs in WSE report subscriber growth in H1/09 YoY, but the majority has declining mobile revenues

ARPU growthARPU decline

bold : global CBTs

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8 © Nokia Siemens Networks “Network of ONE” - September 2009

Achieving lower cost per bit is mandatory for profitabilityApplying all available measures are crucial for suc cess

Voicedominated

Data dominated

Traffic Volume

Data Revenue

Time

NetworkTCO LTE

NetworkTCO 2G/3G

Profitability

Better utilization and increased efficiency on

assets

Managing existing network complexity better

Transforming your network to

increase efficiency further

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9 © Nokia Siemens Networks “Network of ONE” - September 2009

Environmentally sustainable development

Minimize Footprint

We can – make a net positive impact on business and environment

Combine Environmental and Business Benefits

Use of Renewable Energy

Energy Efficient Networks

Expansion & Innovations

Dematerialization & Substitution

Maximize Positive Impact

The ICT industry has the potential to cut CO2 emissions by up to five times its own footprint, totaling 7.8 billion tons of CO2 saved by 2020.

Source: SMART2020 study

Reducing power consumption by up to 70% with our solutions

Over 90% of our Flexi base stations

recyclable

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Brokering of behavioral profile data with Web 2.0 partnersView and act on events as it happens

ContinuousAnalysis

Continuous analysis ofthe Customer’s Behaviour

Real-time

Data available asit happens

Open Access

ApplicationEco-systemEnablement

Atomic Data

Detailed historical datafrom the network

A ConsolidatedCustomer Profile

Unified

Policy Intelligence

IdentityProfile

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Telco Applications remain theMain Revenue Source

Internet Applications with clearOpportunities for Monetization

Internet Applications –Emphasis on customer experience

< 5%

~ 10%

> 85%

CSP revenue split ~2013

Analysis based on NSN research combined with various industry analyst data

Leveraging new revenue potentials are crucial for long-term sustainable business!

CS Voice

Operator IPTVOperator VoIP

PSTN Voice

Traditional TelcoApplications

SMSMMS

Mobile TV

Over The TopInternet Applications

Internet VoIP

User generated content

Social NetworkingInternet file sharing

Browsing & service discovery

Advertising

Premium content

e-Commerce

IM

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Put the customer in the center– evolve to the Network of ONE.

ONE. viewon customer data

ONE. unifiedmanagement & charging

ONE. simplifiednetwork

ONE. business-optimized operation

ONE. convergent service control

Our holistic approach to boostefficiency and experience

ONE. flexibleservice enablement

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Thank you