Nudge to convert
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Provider of technology for se2ng up, managing and streaming live internet radio.
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How we did it: • Created 3 products to address 3 main customer groups (see above); • Placed main product “Pro” in the middle and made it larger; • Pricing reflected relaBve benefits of Pro as the best value for money; • Addressed potenBal customers in a personal and inBmate way.
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How we did it: • Created landing pages to help customers select the right product
plan for their needs (see above); • The “nudge” aimed to help the make the best decision; • The “nudge” followed a structured self-‐guiding quesBonnaire,
based on market research.
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How we did it: • By following the simple quesBonnaire (see above) potenBal customers
were guided to the product plans; • We aimed to match incoming potenBal customer with the best plan, by
“speaking the language” of the customer.
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How we did it • At the final step, a suggesBon was given
(see right); • With clearly defined reasons; • And opBons to seek more informaBon; • Or redo the quesBonnaire.
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How we did it • Created event on Google AnalyBcs (see above: #helpmechoose) to track customer
journey and conversions • A/B tested with different content • Followed up engagement with emails and surveys • Nudge helped growth hack the engagement part of the funnel (acquisiBon -‐> signup)
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@zarkadakis
George Zarkadakis, PhD, CEng Digital TransformaBon Consultant.
For more info visit: www.felinequanta.com