Nudge Design
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Between the Lines Commuting is hard enough on its own, having to deal with traffic, public safety, and of course, parking. Why not try to ease the pain of a long commute, and get other drivers to park properly! Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Transcript of Nudge Design
Between the LinesCommuting is hard enough on its own, having to deal with traffic, public safety, and of course, parking.
Why not try to ease the pain of a long commute, and get other drivers to park
properly!
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Persuade drivers to think twice about their sloppy parking job through clear, noticeable signs placed strategically in
each individual parking spot.
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Desired Behavior
Design Tip EmployedTo encourage people to select a
specific option, make it the default; likewise to discourage people from
selecting an option, don’t make it the default.
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
As a driver pulls into a parking spot, they are immediately
drawn to a sign with a graphic, indicating how to properly park.
Proposed Nudge Design
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
INBETWEENTagalog: nasa pagitan Italian: nel mezzo Dutch: tussen
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
PROPERTagalog: wasto Italian: correto Dutch: gepast
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
PARKTagalog: parke Italian: parco Dutch: park
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
INITIAL LOGO DESIGNS
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
correto + tussen Italian for “proper” Dutch for “inbetween”
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
CORRESEN
