Ntu sm
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![Page 1: Ntu sm](https://reader035.fdocuments.us/reader035/viewer/2022062303/555a5aafd8b42ad56a8b5306/html5/thumbnails/1.jpg)
Social Media Marketing Plan
By: Amelia, QianWei, Khairul,
Idrees
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Our Slogan
NTU, a place where study meets fun!
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Objectives1. To get more students to enrol to NTU2. To build school spirit3. Students to be more active in social
media
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Target Audience1. Jc, poly-grads & working adults2. Current NTU students
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Our Campaign• Use social media platforms • Selected students & staff • Get students & staff to post videos & tweet• Blog about their daily life & post to facebook• Tweet fun facts about campus• Post videos of campus
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Duration30 Days
Because…• Enough time • Create enough buzz for NTU• Achieve our goals
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Our Brand• Portray NTU as a fun and exciting place• NTU is a great place to spend their
next few years• Encourage people to enrol in NTU
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Reinforcement of Brand• Use social media • Attract more potential students • Reach out further• Constantly updated changes
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Brand Trust• Comment on post• Ask questions on Facebook page• Follow their tweets• Potential students learn & discover
campus life
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Listening Strategy• Monitor tweets/facebook status
updates of students & staff• Study comments made• Google analytics
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Collecting Feedback• Online surveys• Reply emails• Collect feedbacks through
facebook/twitter/forums
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Desired Campaign OutcomeGoal Funnel Conversion Metric
Current Value
Desired Change
Engagement Facebook fan page Number of likes
Number of subscribers
6,353 10%
Engagement Twitter page Twitter followers
Number of followers
44 20%
Viral effect YouTube channel Videos viewsNumber of
views0 20%
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Social Media Platforms• Twitter• YouTube• Facebook
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Conclusion• Support our marketing plan• Increase enrolment• School sprit• Active on social media
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Thank Youfor your time!
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Q & A