NTEN Content Strategy Part I: Getting Started
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Transcript of NTEN Content Strategy Part I: Getting Started
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Content First:
Becoming Your Own Champion
Content Strategy for Nonprofits, Part 1
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Michaela HacknerDirector of Content Strategy, Forum One
Brett MeyerLead Strategist, ThinkShout
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What is Content Strategy?The “official” definition….
“Planning for the creation, delivery, and
governance of useful, usable content.”
- Kristina Halvorson, Brain Traffic
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What is Content Strategy?Another definition
1.1. Who are we?
2.2. Whom we are speaking to?
3.3. What do we want to say?
4.4. How do we say it?
5.5. When / where do we say it?
- Ahava Leibtag
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Why is it Important?Why Bother?
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Prioritize your outcomes
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Make friends
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Start doing it
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Mutual Q & A
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Resources
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● Epic List of Content Strategy Resources | Jon Colman
● The Digital Crown: Winning at Content on the Web | Ahava
Leibtag
● Content Strategy at Work | Margot Bloomstein
● Storymapping, A Macgyver Approach to Content Strategy |
Donna Lichaw & Lis Hubert
● Nicely Said | Nicole Fenton & Kate Kiefer Lee
● GatherContent’s Blog
● Content First User Experience | Steph Hay
● How to Implement a Content First Workflow | Chromatic
● MailChimp’s Style Guide
● A Great Content Strategy’s Anatomy | Search Engine Journal
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Giveaway!
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