How-To DIGITAL STORYTELLING. OVERVIEW OF DIGITAL STORYTELLING.
NTCities - Digital and storytelling
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Transcript of NTCities - Digital and storytelling
Digital and storytelling
Feeling pretty much in the dark about digital
National Trust, behind the times?
Work in partnership with experts
Actually we are pretty advanced as it’s about the story not the
technology
Imagination – can digital fill the gap?
• VE perspective of this group
• Digital could be the way to evoke imagination, much easier to explain with an image
• http://www.youtube.com/watch?v=qSfATEZiUYo
• 3d image is great but the rest is a bit hit and miss so it tells us that …..
Content is key
• Is your content compelling• Keep it simple• Think about the audience• Think how a visitor will use it / what they will get
out of it• When? Pre visit/during/post visit• Manage expectations, can it be delivered• Call to action – will it make you visit/read
on/donate/get involved
What have we learnt and can share with you?
Have something compelling to say – then decide the best way to
say it
Make sure we’re making a business decision
Understand our audiences relationship with digital world
• Urban Daddy https://vimeo.com/28425601
• Cloud pink https://vimeo.com/40853815
• Projection http://www.youtube.com/watch?v=Q9Qv62AqOk0 & http://www.youtube.com/watch?v=qXvmDaY29xg
View commissions as a shared creative process
Use digital technology to manage segment clash
Birdcage https://vimeo.com/25831269
View it as an ongoing commitment – not a one off
investment
Identify a dedicated expert point of contact within the Trust
Take little steps – simpler is better
Don’t worry about being behind the times
Summing up
Opportunities for the USB itself to explore?
• Building up our insight into digital user segments
• Identify a single point of contact within Trust for digital
• VE - Consider a pilot project that invests time into developing a creative partnership with the digital technology sector.