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OBL:HO:SEC:00: New Delhi : 11.11.2019

BSE Limited National Stock Exchange of India Ltd.

Corporate Relation Department Exchange Plaza,

15’: Floor, New Trading Ring Plot No. C/ 1, G Block,

Rotunga BuildingPhiroze Jeejeebhoy Towers Bandra—Kurla Complex,

Dalal Street, Bandra (E)

Mumbai — 400 001 Mumbai—400 051

Stock Code - 530365 Stock Code: ORIENTBELL SUB: INVESTOR UPDATE FOR THE QUARTER AND HALF YEAR ENDED 30.09.2019.

Dear Sir/ Madam,

Please find enclosed herewith Investor update of Orient Bell Ltd. highlighting the

performance of the Company during the quarter and half year ended on 30th September,

2019.

Kindly take the same on record.

Yours faithfully,

Yogesh Mendiratta _

Company Secretary & Head - Legal

Encl: as above

Orient Bell LimitedCORPORATE OFFICE: Iris House,16 Business Centre, Nangal Roya, New Delhi — 110 046. |ndio.Te|.:+911147119100, Fax:+911128521273

REGD. OFFICE : 6 Industrial Area, Sikandrabud - 203 205 (UP) India. Tel.: +915735 222 203 I 222 I 424. +91 81910 04575 I 76, Fax: +91 5735 222 642

E-moii:customercure@orientbe|l.com. Website: www.orientbell.com

ClN: L14101UP1977PLC021546

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Investor Presentation

02/1 H — FY20

Cautionary Statement

This presentation may contain certain fonNard-Iooking statements relating to Orient Bell Ltd. and its future business,

development and economic performance. These statements include descriptions regarding the intent, belief or current

expectations of the Company, its subsidiaries and associates and their respective directors and officers with respect to

the results of operations and financial condition of the Company, subsidiary or associate, as the case may be.

Such fonNard-Iooking statements are not guarantees of future performance and are subject to known and unknown

risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not

limited to (1) competitive pressures; (2) legislative and regulatory developments; (3) global, macroeconomic and

political trends; (4) fluctuations in currency exchange rates and general financial market conditions; (5) delay or

inability in obtaining approvals from authorities; (6) technical developments; (7) litigation; (8) adverse publicity and

news coverage, which could cause actual development and results to differ materially from the statements made in

this presentation.

Company assumes no obligation to update or alter fonNard-Iooking statements whether as a result of new information,

future events or othenNise. Any fonNard-Iooking statements and projections made by third parties included in this

presentation are not adopted by the Company and the Company is not responsible for such third party statements and

projections.

This presentation has been prepared by the Company based on information and data which the Company considers

reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall

be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this presentation.

This presentation may not be all inclusive and may not contain all of the information that you may consider material.

Any liability in respect of the contents of, or any omission from, this presentation is expressly excluded. This

presentation and its contents are confidential and should not be distributed, published or reproduced, in whole or in

part, or disclosed by recipients directly or indirectly to any other person.

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Contents

Business Environment — Q2 FY20

OBL’s Key Highlights — 1H FY20

Tiles Revenue — Volumes, Prices & Mix of Products

Abridged Income Statement and EBITDA Bridge

Net Debt - development

Abridged Balance Sheet

Marketing Initiatives

People Connect

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Social Connect

10 Awards & Accolades 11 OBL Network and Facilities

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@ Business Environment — Q2 FY20Indian Macro-economic situation

No respite as yet from macro-economic headwinds

Green shoots emerging though — benign inflation, lower interest rates, good monsoon and slew of

measures announced by the government.

Indian Tile Industry

No major capacity addition except in South.

Demand from housing sector continues to remain subdued.

NGT ban on coal gasifier still in place at Morbi - cost push largely absorbed by the manufacturers.

Aggressive pricing continues from all players in domestic markets.

The downward pricing trend has led to destocking by Channel.

Tile Exports continued to do well during 1HFY20. Anti dumping duty of 40%-106% however

imposed recently by GCC — will have an impact from QBFYZO onwards.

Power & Fuel Costs — relatively stable for now.

home!

Q) OBL’s Key Highlights - 1H FY20

New Products Launched —Marketin Investments almost trebled . . .

g ValenCIca, Multipllca and Duazzle

Vitrified Ratio improved further to 36% vs.35% during 1HFY19 Dependence on grid reduced at Hoskote —

commenced sourcing solar power via PPA

Sale from HVP products “40% from QZFYZO

Excluding impact of increased marketing Working Capital cycle improved by +19 days

investments on a L-f-L* basis EBITDA almost &

flat over the last year due to concerted Net Debt reduced by 40% over 31-Mar-2019

efforts on manufacturing and G&A costs to ~Rs. 61 Crores as on 30-Sep-2019 *L-f-L = Like for Like

'LW

@ Tiles Revenue — Volumes, Prices & Mix of Products- Trading - JV - Own Manufacturing

Tiles Revenue : Rs. Crs. 5 Tiles Volume : Lakh m2268 E 110

243

Q1FY19 Q1FY20 E Q2FY19 Q2FY20 E 1HFY19 1HFY20 Q1FY19 Q1FY20 E Q2FY19 Q2FY20 E 1HFY19 1HFY20

ASP — Rs. per m2 255 Vitrified Mix265 ' 262 E I Ceramic I Vitrified

_ : <— 100%260255

255 -

250 ' 243 245245 - 240 241 _

24o - 238 * 239:235 _ 233 :230 232

230 4' 5Q4FY19 Q1 FY20 Q2FY20 :

— Trading — JV — Own Manufacturing — Blended E FY16 FY17 FY18 FY19 1HFY19 1HFY20 5

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Revenue from Operations

Other Income

Operating expenses

EBITDA

EBITDA Margin %

Depreciation/amortization

EBIT

Interest and financial charges

Profit Before Tax (PBT)

PBT Margin %

Tax Expenses

Profit After Tax (PAT)

PA T Margin %

14,742

120

13,570

1 .292

8.8%

395

897

21 4

682

4. 6%

250

432

2.9%

36

69

0. 6%

Abridged Income Statement & EBIDTA Brid

- 16. 7%

-32. 6%

- 14. 6%

-41.2%

-2. 6%

1 6. 6%

-66. 6%

-9.5%

-84. 6%

-3.8%

-85. 6%

-84. 0%

-2.4%

Rs. Lakhs

1,974 EBIDTA Bridge 1HFY20

1,238

2,458

______ IE‘"’"’

Actual Revenue Other Materials Power Inventory Employee Other

1H FY19 &Fuel Change Costs

Income + Stock

Actual

expenses 1H FY20

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ge - Standalone

Concerted efforts continue on

the costs front —

Manufacturing KPl’s improved

and G&A costs optimized

further in 1HFY20.

On a like for like (L-f-L) basis

excluding the impact of

additional marketing

investments made during

1H FY20, EBITDA almost flat

Y'O'Y-

On a consolidated basis

(including impact of OBL’s

share of profit/(loss) from

Associates), PAT for 1H FY20

was Rs. 1.5 Crores against

Rs. 5.0 Crores in 1H FY19.

® Net Debt - Development1 O1 .0 Rs. Crores

Net Debt 31 -O3-2019 Repayments 1HFY20 Net Debt 30-09-2019

- Short Term Net Debt - Long Term Related Party Debt - Long Term External Debt

- Working Capital cycle reduced by ~20 days during 1HFY20 vs. 31-Mar-2019 — multiple initiatives undertaken

on all fronts during the last 6 months.

- Inventory — Production Planning improved further

- Debtors — Focused monitoring of Collection Efficiency (Collections/Bi/ling) initiated

- Creditors — Renegotiations undertaken to align with the evolving market conditions

- Working capital released used to repay short term bank loans thus resulting in lower interest expense

during 1HFY20.

- Net Debt reduced by 40% over 31-March-2019

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Abridged Balance Sheet - StandaloneRs. Crores

Liabilities Sep-18 Mar-19 Sep-19

Equity Share Capital 14.2 14.2 14.3

Other Equity 211.6 217.4 218.9

Net Worth 225.9 231.6 233.1

Borrowings 97.8 101.0 60.6

22:55:51.: 22;: 22;: 2;: 1 HFY20 —Total Liabilities

Net DebtlEBlTDA now at 2X Sep-18 Mar-19 Sep-19

Prope rty Plant and Equipment 238.0 239.8 232.8

Investments 5.7 5.7 5.7

Inventories 91.9 85.5 77.9

Trade Receivables 100.0 116.2 95.8

Cash & Cash Equivalents 3.6 3.5 2.2

Others Assets 8.8 7.0 7.6 , Total Assets 447.9 457.7 422.0

Note .

1. Other Liabilities .' Deferred Tax Liabilities, Employee Cost Provisions, Unpaid Dividends, Statutory dues & provisions

2. OtherAssets .' Deposits with Government and others, Advance Tax (Net of Provisions), GST Receivable (Net of Payables) and advances.

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Marketing Initiatives — Extended Proven Creatives to TV/Cable/Print in

high priority markets

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Marketing Initiatives — Continue brand-building on digital

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' industry Expertise_ Of Over 40 Years_ To Help You

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A few examples of driving reach & impact

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Building brand with Social Media Using organic reach & impact

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Leveraging Online & Print to create awareness aboutOrientbellInteriors and Decor

Realty Plus Magazine

PRODUCTS

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Focus on High Value Products (HVP), New Product Designs ( NPD) & Displays

' HVP contribution to total sales improved to 40% during

Q2FY20 vs. 39% in Q1FY20.

' NPD launches continue upgrading the range for our

channel partners. In QZFY20 the Company consolidated on

earlier Q1 launches of MultiplicaNalencica and launched

~100 new SKUs across

° Double charge: We introduced the river series & the

larger size for DC

° Duazzle: 10x15 ceramic tiles were produced for the

first time at HSK especially for Southern states ' 9 new Orient Bell Tiles Boutiques (OBTBs) were added

during H1FY20 in focus towns.

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People Connect at OBL

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OBL’s Social Connect__.__. i; . A .I n J1.“ HolyFflTDrfihanagKids

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Awards & Accolades - Moment of pride for OBL

iV , v 3%,)DNAL‘ J

Our CEO, Mr. Aditya Gupta has been awarded with the

title of ”CEO with HR Orientation” presented by World

HRD Congress at ZEE BUSINESS National Human Capital

Leadership Congress & Awards ceremony conducted on

28th September 2019.

18

OBL Network and Facilities

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Channel Partners

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. Cumpany Dwned Boutiques

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Orient Bell Limited – Investor Relations Contact

Himanshu JindalChief Financial OfficerEmail: himanshu.jindal@orientbell.comTel: +91-11-4711-9100 (B)

Address:Iris House, 16 Business Centre, Nangal Raya, New Delhi 110046, India

Website: www.orientbell.com

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Thank you

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