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Volunteering Masterclass
People Business PartnersLydiard Conference Centre
21st November 2012
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Who am I?
• Moyra Weston – coach, consultant and expert in volunteering with over 22 years experience in the field.
• Headed Volunteering and Community Fundraising at Save the Children, prior to establishing Weston Coaching and Consultancy
• Founder of ‘We Dare to Care’
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Our session today
• Bridging The Gap– How volunteering is changing and what
organisations need to do to respond• Tea/coffee/comfort break• Integrating lessons from Bridging The Gap
within the National Trust framework• Action planning• Q&A
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Bridging The Gap
Part oneThe volunteering landscape
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Levels of volunteering in the UK
• Levels of formal volunteering have been largely static over the last decade
Source: Citizenship Survey 2011 & 2008-09
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Levels of formal volunteering
Proportion of people volunteering formally
01020304050
2001 2003 2005 2007/08 2008/09 2009/10 2010/11
Year
%
At least once a month At least once a year
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Why people volunteer (%)
0
10
20
30
40
50
60
70 I wanted to improvethings/help peopleCause was importantto meI had spare time
Meet people/makefriendsUse my skills
Learn new skills
Source: Citizenship Survey 2008-09
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What prevents people volunteering (%)
0
10
20
30
40
50
60 Work commitments
Looking afterchildren/home
Have other things todo with my sparetimeHaven't hear aboutopportunities
Don't know groupsthat need help
Source: Citizenship Survey 2008-09
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Bridging The Gap
Part twoVolunteering doesn’t exist in a
bubble
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0
200
400
600
800
1,000
1,200
0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85
201020152020
Thousands
Source: nfpSynergy - Population Projections/National Statistics/nVision Base: UK ; 21774: The New Demographic Landscape
Age structure of the UK population
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Choice• TV channels
– When I was a child there were three in the UK
• Drinks– Used to be tea or coffee
• Supermarkets– Much wider choice of food
than 20 years ago– Now sell financial products,
clothes, furniture, legal advice
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The social media revolution
http://www.youtube.com/watch?v=0eUeL3n7fDs
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Internet use by UK adults
Source: ONS (2010)
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A one slide summary
• The world has changed quite significantly in the last decade (& will do even more in future) but:– Levels of volunteering haven’t– The ways organisations involve volunteers
haven’t changed much either (and are largely process driven)
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The challenge we face
• Disconnect (growing?) between what people want from volunteering and what organisations are offering
• The need to embrace different approaches to getting and keeping volunteers
• We’re not competing for volunteers but for people’s spare time
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PracticeNationally
Volunteering England (merging with NCVO)
CSV (Community Service Volunteers)
NNVIA (Network of National Volunteer Involving Ass.)
EVDC (England Volunteer Development Council)
AVM (Association of Volunteer Managers)
Volunteer Centres
Councils for Voluntary Services (CSVs)
Locally
Also:•Volunteers in the public sector (Health Service, Education etc.)
•Volunteers in the private sector (Internships)
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Policy
• Office for Civil Society• Department for Communities and Local Government
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Legal
Key elements:
•Volunteer agreements
•Expectations are not obligations
•Expenses and ‘if contracts’
•No obligation to provide or carry out work
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Bridging The Gap
Part 3What are the gaps and what can
we do about them?
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Bridging the gap
• What people are looking for in volunteering
• How organisations are engaging volunteers
• Actions to ‘bridge the gap’
Source: Bridging The Gap (2011)
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What did they find?
• The legacy of the civic core
• Potential of past volunteers
• Gaps & why they exist
• How we can respond
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The legacy of the civic core
• 31% of the adult population provide almost 90% of volunteer hours
• 8% of the adult population provide almost half the volunteer hours
Source: Mohan, J – What do volunteering statistics tellus about the prospects for the Big Society? (2010)
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Potential of past volunteers
• Most promising opportunity to engage more volunteers is amongst past volunteers
• We have to understand and address their issues
• UK data– 1 in 5 people had
volunteered but weren’t now
– Changes in personal circumstances the main reason
– 54% of non-volunteers would like to volunteer
• Your organisation?
Source: Helping Out (2007)
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Gaps• People want group activities but there are few on
offer• People come with skills but don’t always want to
use them• We have clearly defined roles but volunteers
want to shape their own roles• We want long-term volunteers but people want
shorter term, flexible ways to engage• We focus on our needs but volunteers have their
own goals
Source: Bridging The Gap (2011)
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Why these gaps?
• Motivations, availabilities and interests change during our lives
• Volunteering is a two-way relationship• Skills transfer and development is
important• Time is our most valuable resource• In other words, today’s volunteers are
different!
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How can we respond?
– Design specific, set roles and be open to volunteers determining the scope of what they can offer.
– Match skills to the needs of the organisation but don’t assume that everyone wants to use the skills related to their profession, trade, or education.
– Be well organised but not too bureaucratic
Source: Bridging The Gap (2011)
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Less….
More….
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How can we respond?
• Re-think how we involve people to achieve our mission
• Focus more on what needs doing than on how and when it is done
• Be flexible and provide greater choice• Provide opportunities for online engagement• Build meaningful relationships with volunteers
Source: Bridging The Gap (2011)
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“Improving participation opportunities requires starting where people are and taking account of their concerns and interests, providing a range of opportunities and levels of involvement so people can feel comfortable with taking part and using the personal approach to invite and welcome people in.”
Pathways Through Participation
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Useful reading/resources
• 21st Century Volunteer – nfpSynergy• Bridging the Gap – Volunteer Canada• Participation: trends, facts and figures – NCVO• Helping Out: National Survey of Volunteering
and Charitable Giving – Institute for Volunteering Research
• Pathways Through Participation – NCVO, Involve and Institute for Volunteering Research
• The New Breed – Thomas and Jonathan McKee
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Integrating lessons from Bridging The Gap within the
National Trust framework
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Discussion
• What has struck you most from this session and why?
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Discussion
• How do you see these trends and issues impacting on volunteering with the Trust and specifically your property?
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Discussion
• What actions could be taken at our properties to ‘bridge the gap’?
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Discussion
• How can you support your volunteer manager to implement these actions?
• What support do youyou need?
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Two things…
The 2020 ambition:Volunteers in every aspect of our work
All staff confident and capable of working with volunteers
The 2012 KPI target:64% volunteers strongly recommend volunteering with
the National Trust (2013 68%)
How we’re responding
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40%Systems
&Processes
40%Capability
& Confidence
20%New offers
Systems &
Processes
Capability &
Confidence
New offers
Systems &Processes
Capability &
Confidence
New Offers
Years 1 - 3 Years 4 - 6 Years 7 - 9
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Regular, routine volunteers
Family volunteers
Working Holiday
participants
Working HolidayLeaders
Supporter Group Committees
Internships
Governancevolunteers
Employee volunteers
Leisure Work
“Supporters” “Just like staff”
Micro volunteers
Virtual volunteers
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Regular, routine
Working Holidays
Employee volunteering
Family volunteering
Governance
Supporter Groups
Internships
2012
2020?Family volunteering
Internships
Employee volunteering
Working Holidays
Supporter Groups
Regular, routine
Virtual volunteers
Micro volunteersGovernance
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Action planning
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Action capture sheets• Rate each possible action between 1 & 5 for
importance– 1 = high importance, 5 = low importance
• Estimate the amount of time required to complete each action
• Re-order– High priority & little time at the top– Low priority and lots of time at the bottom
• Share with a colleague and hold each other to account!
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Q&A
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How to get in touch
Email: [email protected]: 07557 419 074
Web: www.robjacksonconsulting.comTwitter: @robjconsulting
Blog: www.robjacksonconsulting.blogspot.com