NSW PLANNING AND ENVIRONMENT FRENCHS FOREST …
Transcript of NSW PLANNING AND ENVIRONMENT FRENCHS FOREST …
NSW PLANNING AND ENVIRONMENTFRENCHS FORESTPRIORITY PRECINCT
Community InsightsAugust 30, 2017
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
WHAT ISPLACESCORE?
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OUR AIM IS TO MAKE CITIES BETTER FOR PEOPLE…
PLACESCORE is a groundbreaking place experience (PX) diagnostic, engagement, benchmarking, tracking and marketing business that establishes a benchmark for what your people care about, and allows you to find out how a particular place rates against that benchmark.
PLACESCORE offers two sophisticated data collection tools to gather and analyse community insights – Care Factor and PX Assessments. Together they help you identify what is important, how a place is performing and what the focus of change should be….
A place attribute with a high Care Factor but a low PX Assessment should be considered a priority for investment.
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
NSW PLANNING AND ENVIRONMENTPRIORITY PRECINCTS PROJECT
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Burwood I Strathfield I Homebush
Cherrybrook
FrenchsForest
Leppington
Riverwood
Schofields Town Centre
Turella I Bardwell Park
Seven Hills I Wentworthville
Westmead
Between 16th June - 13th August 2017 PLACESCORE, on behalf of the NSW Department of Planning and Environment, collected community place experience assessments of nine identified Priority Precincts via an online and face-to-face surveys.
Frenchs Forest Priority PrecinctThis Community Insights report includes:
- A summary of respondents
- The key findings of the Care Factor & PX Assessment surveys
- Cross-referenced analysis of the two data sets to identify place priorities
- Recommendations for short and long term improvements to the neighbourhood
ABOUT YOURSURVEYS
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Respondents were able to access an online survey via the NSW Department of Planning website during the period 16th June - 13th August 2017.
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
FRENCHS FOREST PRIORITY PRECINCTTHE STUDY AREA
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Care Factor: 31 Respondents: The existing and future community of the FrenchsForest Priority Precinct, including residents, visitors and workers.
PX Assessments: 32 Respondents: The assessment area is the Frenchs Forest Priority Precinct, with the sample comprising residents and visitors in the area.
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
FRENCHS FOREST PRIORITY PRECINCTYOUR DATASET
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+45+48+7GENDERTOTAL 2
n=31AGE
0-24 yrs25-44 yrs45-64 yrs65+ yrs
45%48%
6%
39%
IDENTITY 3
Residents 87%TOP 3 COUNTRIES OF BIRTHAUSTRALIA 81%
ABOUT YOUR DATASET
Data was collected via online surveys during the period 16 Jun- 13 Aug, 2017. A total of 38
participated with 31 completing all questions (82% completion rate).
61% 0%
UNITED KINGDOM 6%UNITED STATES 3%
Visitors 10%
Workers 3%
Students 0%
ABOUT YOUR DATASETData was collected via online and face to face surveys during the period 16 Jun - 13 Aug, 2017. A total of 51 participated with 32 completing all questions (63% completion rate).
+41+50+9GENDER
53% 47%
TOTAL 2
n=32TOP 3 COUNTRIES OF BIRTH
AGE0-24 yrs
25-44 yrs
45-64 yrs
65+ yrs
41%50%
9%IDENTITY 3
Residents 97%
Visitors 3%
Workers 0%
Students 0%
Australia 66%United Kingdom 19%New Zealand 3%
0%
KEY FINDINGS& RECOMMENDATIONS
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This section provides an executive summary of key findings and recommendations for the FrenchsForest Priority Precinct.
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
FRENCHS FOREST PRIORITY PRECINCTEXECUTIVE SUMMARY
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• 63 people completed one the surveys
WHAT WE CARE ABOUT…The Top 3 neighbourhood place attributes valued by the Frenchs Forestcommunity are:
1. Elements of natural environment (natural features, views, vegetation, topography, water, wildlife etc.)
2. General condition of public open space (street trees, footpaths, parks etc.)
3. Access to neighbourhood amenities (cafes, shops, health and wellness services etc.)
POSITIVE PLACE ATTRIBUTES…The neighbourhood place attributes contributing most significantly to liveability are:
1. There are people like me (age, gender, interests, ethnic backgrounds etc.)
2. Sense of personal safety (for all ages, genders, day or night)
3. Sense of neighbourhood safety (from crime, traffic, pollution etc.)
LOOK & FUNCTION
SENSE OF WELCOME
THINGS TO DO
UNIQUENESS
CARE
14
16
12
13
14
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FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
FRENCHS FOREST PRIORITY PRECINCTEXECUTIVE SUMMARY
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DEFINING OUR PRIORITIES…Attributes with high Care Factor ratings and low PX scores should be considered priorities for investment.
COMMUNITY IDEAS FOR CHANGEParticipants were asked to share their biggest opportunity for the future of the neighbourhood.Dominant themes for FrenchsForest Priority Precinct were:
1. Build connections to nature, between community spaces and people
2. Reduce car use and improve public transport, bike and walking infrastructure
What we care about most: How it is performing:Sense of neighbourhood safety (from crime, traffic, pollution
etc.) =#3Local businesses that provide for daily needs (grocery
stores, pharmacy, banks etc.) #5Locally owned and operated businesses =#7
Elements of natural environment (natural features, views,
vegetation, topography, water, wildlife etc.) #1Access to neighbourhood amenities (cafes, shops, health
and wellness services etc.) =#3General condition of public open space (street trees,
footpaths, parks etc.) #2Access and safety of walking, cycling and/or public transport (signage, paths, lighting etc.) =#10
Quality of public space (footpaths, verges, parks etc.) =#7
Protection of the natural environment #6
Sustainable urban design (water sensitive design, transport-
oriented design, sustainable building design, density etc.) =#7
+0
TOP 10 CARE FACTORS
-3
-5
-10
-21
-31
-31
-33
-39
-40
“Connecting to local bushland, cultural enhancements and connecting the community ”
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
FRENCHS FOREST PRIORITY PRECINCTEXECUTIVE SUMMARY
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Key community values for Frenchs Forest are: • The protection, sustainability
and maintenance of the natural environment
• Access and connection to localshops, services, leisure and work
Recommendations:
Short term:
- Patanga Road Park upgrade
- Foot path and bike path delivery and upgrades
- Main street tree/planting along Warringah Road and around hospital
- Identify street trees and other vegetation areas that will be protected from development
Long term:- Sustainable neighbourhood design protecting natural
environment and decreasing car dependence
- Quality walking and bike paths connecting housing to services, transport and open space
- Increasing local amenity, social and evening activity
- Housing affordability
WHAT DO PEOPLE IN YOUR DATA SETVALUE?
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Your Care Factor is a unique community values-capture tool that acts as a ‘place census’, allowing you to understand what is most important to your community regarding their ideal neighbourhood.
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
WHAT DO PEOPLE VALUE?FRENCHS FOREST PRIORITY PRECINCT
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This slide illustrates the top 10 neighbourhood place attributes that your community has said they value as being most important.
RANK OVERALL (N=31) %
#1
Elements of natural
environment (natural features, views, vegetation, topography, water, wildlife etc.)
74%
#2General condition of public
open space (street trees, footpaths, parks etc.)
65%
=#3Access to neighbourhood
amenities (cafes, shops, health and wellness services etc.)
61%
=#3Sense of neighbourhood
safety (from crime, traffic, pollution etc.)
61%
#5Local businesses that provide
for daily needs (grocery stores, pharmacy, banks etc.)
58%
RANK OVERALL (N=31) %
#6Protection of the natural
environment 52%
=#7Locally owned and operated
businesses 45%
=#7Quality of public space
(footpaths, verges, parks etc.) 45%
=#7
Sustainable urban design
(water sensitive design, transport-oriented design, sustainable building design, density etc.)
45%
=#10
Access and safety of walking,
cycling and/or public
transport (signage, paths, lighting etc.)
42%
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
WHAT DO PEOPLE VALUE?FRENCHS FOREST PRIORITY PRECINCT- MATRIX
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#1 attribute#2 attribute#3 attribute<10 respondents in dataset
LEGEND
Elements of natural environment (natural features, views, vegetation, topography, water, wildlife etc.)
General condition of public open space (street trees, footpaths, parks etc.)
Access to neighbourhood amenities (cafes, shops, health and wellness services etc.)
Sense of neighbourhood safety (from crime, traffic, pollution etc.)
Local businesses that provide for daily needs (grocery stores, pharmacy, banks etc.)
Protection of the natural environment
Locally owned and operated businesses
Quality of public space (footpaths, verges, parks etc.)
Sustainable urban design (water sensitive design, transport-oriented design, sustainable building design, density etc.)
Access and safety of walking, cycling and/or public transport (signage, paths, lighting etc.)
=#3
#5
=#7
=#7
=#7
=#10
#6
=#3
#2
#1ALL 31
Highest rated attributes if not in
the overall top ten
Male 12 58% 58% 50% 67% 67% 42% 50% 42% 58% 42%
Female 19 84% 68% 68% 58% 53% 58% 42% 47% 37% 42%
Age
25-44 14 64% 64% 79% 57% 64% 36% 64% 50% 36% 36%
45-64 15 80% 67% 47% 60% 53% 67% 33% 47% 53% 53%
Country of birth (Top 3)
AUSTRALIA 25 72% 56% 60% 60% 52% 56% 52% 44% 48% 48%
Ancestry (Top 3)European (including
United Kingdom) 16 56% 56% 63% 63% 63% 44% 56% 38% 44% 38%
Australasian 13 92% 77% 69% 54% 46% 62% 38% 54% 46% 54%
Identity
Residents 27 74% 63% 63% 59% 63% 56% 48% 48% 52% 44%
Neighbourhood Type
Suburban (Low density) 29 72% 66% 66% 59% 59% 52% 48% 48% 48% 45%
=#3 #5 =#7 =#7 =#7 =#10#6=#3#2#1
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
WHAT DO PEOPLE VALUE?25-44 & 45-64 YEARS OLD – TOP 5
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RANK 25-44 (N=14) %
#1Access to neighbourhood amenities (cafes, shops, health and wellness services etc.)
79%
=#2Elements of natural environment (natural features, views, vegetation, topography, water, wildlife etc.)
64%
=#2General condition of public open space (street trees, footpaths, parks etc.)
64%
=#2Local businesses that provide for daily needs (grocery stores, pharmacy, banks etc.)
64%
=#2 Locally owned and operated businesses 64%
RANK 45-64 (N=15) %
#1Elements of natural environment (natural features, views, vegetation, topography, water, wildlife etc.)
80%
=#2General condition of public open space (street trees, footpaths, parks etc.)
67%
=#2 Protection of the natural environment 67%
#4Sense of neighbourhood safety (from crime, traffic, pollution etc.)
60%
=#5Access and safety of walking, cycling and/or public transport (signage, paths, lighting etc.)
53%
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
WHAT DO PEOPLE VALUE?WOMEN & MEN – TOP 5
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RANK WOMEN (N=19) %
#1
Elements of natural
environment (natural features, views, vegetation, topography, water, wildlife etc.)
84%
=#2Access to neighbourhood
amenities (cafes, shops, health and wellness services etc.)
68%
=#2General condition of public
open space (street trees, footpaths, parks etc.)
68%
=#4Protection of the natural
environment 58%
=#4Sense of neighbourhood
safety (from crime, traffic, pollution etc.)
58%
RANK MEN (N=12) %
=#1Local businesses that provide for daily needs (grocery stores, pharmacy, banks etc.)
67%
=#1Sense of neighbourhood safety (from crime, traffic, pollution etc.)
67%
=#3Connectivity (proximity to other neighbourhoods, employment centres, shops etc.)
58%
=#3Elements of natural environment (natural features, views, vegetation, topography, water, wildlife etc.)
58%
=#3Evidence of recent public investment (roads, parks, schools etc.)
58%
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
WHAT DO PEOPLE VALUE?FRENCHS FOREST PRIORITY PRECINCT
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KEY FINDINGSKey community values for Frenchs Forest are: • The protection, sustainability and maintenance of
the natural environment
• Access and connection to local shops, services, leisure and work
The most people are aligned around the value of:
• Elements of natural environment
• General condition of public open space
• Access to neighbourhood amenities
The least people are aligned around the value of:
• General condition of private open space
• Child services
• Sense of connection to/feeling support from neighbours or community
Different demographics care about different place attributes:People aged 25-44:
- 43% of people aged 25-44 care about 'Evidence of Council/government management ' compared to 0% of people aged 45-64.
People aged 45-64:
- 47% of people aged 45-64 care about 'Physical comfort‘ compare to 0% of people aged 25-44.
Men:
- 58% of Men care about 'Connectivity (proximity to other neighbourhoods, employment centres, shops etc.)' compared to only 32% of Women.
Women:
- 37% of Women care about 'Physical comfort (including noise, smells, temperature etc.)' compared to only 8% of Men.
Your PX Score is a number between 0 and 100 that measures your community’s place experience.
It allows you to identify the place attributes that are contributing positively and negatively to place experience; providing you with an important tool for prioritising investment.
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HOW LIVEABLE IS THEFRENCHS FOREST PRIORITY PRECINCT?
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
HOW DOES THE COMMUNITY RATE THE FRENCHS FOREST PRIORITY PRECINCT?
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PX Score is a number between 0 and 100 that measures your community’s place experience.
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BY COUNTRY OF BIRTHBY GENDER
69 67
AU
ST
RA
LIA
BY AGE
Male Female
69
25-44 yrs 45-64 yrs 65+ yrs
65 69 84
70
UN
ITE
D K
ING
DO
M
83
NE
W Z
EA
LA
ND
NPS
-100 TO +100
-9
NET PROMOTER SCORE4
How likely are your community to recommend this
neighbourhood as a place to live in or visit?
PROMOTORS IMPARTIALS DETRACTORS
25%PROMOTERS PASSIVES DETRACTORS
41% 34%
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
HOW DOES THE COMMUNITY RATE THE FRENCHS FOREST PRIORITY PRECINCT?
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The strongest performing place dimension in the Frenchs Forest Priority Precinct is SENSE OF WELCOME.
The poorest performing place dimension is THINGS TO DO.
Your PX Score is made up of 5 key place dimensions, each rated out of 20, that influence people’s attraction and attachment to place.
LOOK & FUNCTION
SENSE OF WELCOME
THINGS TO DO
UNIQUENESS
CARE
14
16
12
13
14
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FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
HOW DOES THE COMMUNITY RATE THE FRENCHS FOREST PRIORITY PRECINCT?
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RANK TOP 5 ATTRIBUTES
#1There are people like me
(age, gender, interests, ethnic backgrounds etc.)
#2Sense of personal safety (for all ages, genders, day or night)
#3Sense of neighbourhood safety
(from crime, traffic, pollution etc.)
#4Neighbourhood spirit/resilience
(from external impacts, storms, economic downturns etc.)
#5General condition of housing
and other private buildings
RANK BOTTOM 5 ATTRIBUTES
#50Unusual or unique buildings
and/or public space design
#49Things to do in the evening
(bars, dining, cinema, live music etc.)
#48Local history, historic buildings
or features
#47
Sustainable urban design
(water sensitive design, transport-oriented design, sustainable building design, density etc.)
#46 Ease of driving and parking
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
HOW DOES THE COMMUNITY RATE THE FRENCHS FOREST PRIORITY PRECINCT?
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Different demographics rate place attributes differently :People aged 25-44:
- Rate ‘Local employment opportunities’ 23 points higher than people aged 45-64.
People aged 45-64:
- Rate ‘Quality of buildings’ 30 points higher than people aged 25-44
Women:
- Rate ‘Evidence of Council/government management’ 17 points higher than Men
Men:
- Rate ‘Landscaping and natural elements’ 22 points higher than Women.
KEY FINDINGSThematically, well performing attributes are connected to:• Community belonging, safety, relationships
& resilience
The highest performing attributes belong to these place dimensions:
• SENSE OF WELCOME
• LOOK & FUNCTION
The weakest performing attributes belong to these place dimensions:
• UNIQUENESS
• THINGS TO DO
PERFORMANCEMATRIX
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We have identified priority investment areas by comparing what your community values in their ‘ideal’ neighbourhood, against how they rate their current neighbourhood.
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
HOW DOES THE PLACESCORESYSTEM WORK?
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PX Assessmentcaptures how your community
‘rates’ each attribute…
Care Factorcaptures what attributes your
community ‘values’…
Together they help you identify what is important, how a place is performing and what the focus of change should be.
E.g.. An attribute with a high Care Factor but a low PX Assessment should be a priority for investment
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
What we care about most: How it is performing:Sense of neighbourhood safety (from crime, traffic, pollution
etc.) =#3Local businesses that provide for daily needs (grocery
stores, pharmacy, banks etc.) #5Locally owned and operated businesses =#7
Elements of natural environment (natural features, views,
vegetation, topography, water, wildlife etc.) #1Access to neighbourhood amenities (cafes, shops, health
and wellness services etc.) =#3General condition of public open space (street trees,
footpaths, parks etc.) #2Access and safety of walking, cycling and/or public transport (signage, paths, lighting etc.) =#10
Quality of public space (footpaths, verges, parks etc.) =#7
Protection of the natural environment #6
Sustainable urban design (water sensitive design, transport-
oriented design, sustainable building design, density etc.) =#7
+0
TOP 10 CARE FACTORS
-3
-5
-10
-21
-31
-31
-33
-39
-40
FRENCHS FOREST PRIORITY PRECINCTDEFINING OUR PRIORITIES
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Attributes with high Care Factor ratings and low PX scores should be considered priorities for investment, while those with high PX can be celebrated.
Attributes to prioritise for improvement
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
FRENCHS FOREST PRIORITY PRECINCTDEFINING OUR PRIORITIES
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This matrix identifies the place attributes with the biggest gap between their Care Factor ranking (value) and PX Score (performance).
What we care about most: How it is performing:Sustainable urban design (water sensitive design, transport-
oriented design, sustainable building design, density etc.) =#7Protection of the natural environment #6
Walking/jogging/bike paths that connect housing to communal amenity (shops, parks etc.) =#10
Quality of public space (footpaths, verges, parks etc.) =#7
General condition of public open space (street trees,
footpaths, parks etc.) #2Access and safety of walking, cycling and/or public transport (signage, paths, lighting etc.) =#10
Ease of driving and parking =#16
Access to neighbourhood amenities (cafes, shops, health
and wellness services etc.) =#3Things to do in the evening (bars, dining, cinema, live music
etc.) =#28Connectivity (proximity to other neighbourhoods, employment
centres, shops etc.) =#10
-40
POOREST PERFORMING PLACE ATTRIBUTES
-39
-34
-33
-31
-31
-30
-21
-21
-20
ADDITIONAL INSIGHTS
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RESEARCH QUESTION 1
What is the greatest opportunity for the future of the Frenchs Forest Priority Precinct?
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
FRENCHS FOREST PRIORITY PRECINCTCOMMUNITY DIRECTIONS24 people contributed to the open question ‘what is the greatest opportunity for the future of this priority precinct?’
The key theme for improving Frenchs Forest Priority Precinct was:Connectedness (8)“Connecting to local bushland, cultural enhancements and connecting the community - which is isolated from one another.”“Get transportation mix right so people can come and go from workplaces homes and or community areas easily.”
“Make us more walkable to shops cafes library and nightlife.”
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FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
FRENCHS FOREST PRIORITY PRECINCTCOMMUNITY DIRECTIONSOther themes for improving Frenchs Forest Priority Precinct were:Improve public transport (8)“Increase public transport to get cars off the road.”
“Provide a mixed use town centre accessible to all with better road and transport.”
Community facilities (5)“Well connected and separated bike paths (with connections to other areas) with adequate sporting fields & community facilities.”
Increase density (4)“Diversified residential buildings including medium density.”
“We need higher rezoning, the area needs affordable apartments for the future."
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ADDITIONAL INSIGHTS
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RESEARCH QUESTION 2
What small things would you change right now to make Frenchs Forest a better neighbourhood?
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
FRENCHS FOREST PRIORITY PRECINCTCOMMUNITY DIRECTIONS
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29 people contributed to the open question ‘what small things would you change right now to make this Precinct a better neighbourhood?
The key theme for improving Frenchs Forest Priority Precinct was:Improve community facilities (6)“Improve play and provide exercise circuit equipment in Patanga Rd. park.”
“Footpaths in our area to enable us to easily walk.”“More amenities including restaurants, cafes, shops.”
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
FRENCHS FOREST PRIORITY PRECINCTCOMMUNITY DIRECTIONS
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Other themes for improving Frenchs Forest Priority Precinct were:Improve public transport (4)“More public transport.”
“Fix the joke called public transport.”
Increase density (4)“Higher density living near the hospital.”
“Increase in rezoning to allow more affordable apartments for the future.“
Increase vegetation (4)“Plant trees again down Warringah road.”
“More/improved pavements & replace trees destroyed during hospital works.”
FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17
FRENCHS FOREST PRIORITY PRECINCTCOMMUNITY CONCERNSThe open questions allowed some respondents to share their concerns about the future of the Frenchs Forest Priority Precinct:Protection of bushland (3)“To protect the natural environment and create a wonderful sustainable community without overcrowding.”
Fear of changing local character (1)“To be able to keep current residents in the area... not have them feel they need to relocate out because they feel dislocated and disassociated from their area due to change in character and amenity.“
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THANK YOU