NSC 2014 - MaC - Social Media Session Output
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Transcript of NSC 2014 - MaC - Social Media Session Output
SOCIAL MEDIA IS REAL
THE STATE OF SOCIAL MEDIA
MOBILE CHANGES EVERYTHING
Mobile has literally changed my life. Swipe me on Tinder.
Barney Stinson
THE BREAKDOWN
Content that is eye catching, stands out, and is relevant to the consumers at that point in time.
Unified voice and messaging across all channels.
We are now connected all the time - which means there are more opportunities to connect with the relevant audience.
HOW DOES SOCIAL MEDIA HELP AIESEC UK ACHIEVE ITS
GOALS?
UNIFIED?How many AIESEC UK social media channels can you find?
awareness
lead generation
student support
contests
show our voice
youth voice
WHAT ARE THE MOST IMPORTANT K.P.I.S ON SOCIAL MEDIA?
Engagement. Fans. Likes. Shares. Comments. Ads. Retweets. Mentions. Favs. Snaps. Hashtags. Follows. Features. Vines. Beyonce. Messages. Geotagging.
Facebook Twitter
Instagram YouTube
VIDEO IS THE NEW BLACK