NPRSR PowerPoint Presentation Template...NPRSR PowerPoint Presentation Template Author Queensland...
Transcript of NPRSR PowerPoint Presentation Template...NPRSR PowerPoint Presentation Template Author Queensland...
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Outdoors QueenslandStrengthening Connections
Engaging Queenslanders in outdoor places
byThe Department of National Parks, Sport and Racing
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A unique “marriage”
• The “Department of National Parks, Sport and Racing” (NPSR)• Unique “One Department” portfolio – combining natural places
with sport and recreation opportunities• Potential to collaborate and realise the synergies between our
protected areas and recreation participation
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Vision
“Queenslanders enriched and connected through healthy parks and
active lifestyles”
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How are we using data to inform decision making?
One example: Active Queensland Survey (Queensland sport, exercise and recreation survey adults 2015)
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Active Queensland Survey: Results 2015
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Active Queensland Survey: Results 2015
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National parks were the top location for:• Bush walking• Mountain biking• Motorsports (trailbiking)• Orienteering / Rogaining
National parks were the second location for:• Rockclimbing (indoor facilities was the top location)
Active Queensland Survey: Preliminary results 2016
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So what does this mean for outdoor recreation???• More people are wanting to recreate when they want and in an
unstructured setting• More people are using outdoor environments as their
“playgrounds”.• Walkers, runners and cyclists are key outdoor space users.• Trends indicate that people are seeking to connect with nature
as part of the “active recreation experience”.
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• The definition of “Nature Based Recreation” has shifted.
• No longer just “walking, bird watching and camping”.
• People are seeking adventure and excitement through fitness pursuits in the outdoors.
• Our most natural urban environments have a crucial role to play in Queenslanders physical and spiritual wellbeing.
Don’t let that spook you though………..
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What have we done to sustainably respond to these shifting expectations?
Significant partnership investments in Mountain Biking trails and events….Winner of QORF “Government Achievements Award”
Atherton Mountain Bike Park - Tablelands
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Bunyaville Conservation Park
• Trail care working groups• Outdoor Recreation Forums / Alliances• Major sponsorships and events• Outdoor rec and horse riding strategic frameworks• Relaxed our permit conditions – group activities• Social media strategy
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UCI World Cup – Smithfield Conservation Park - Cairns
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South Molle Island Trails
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FIT and Commercial access
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What initiatives are we planning to further respond to these shifting expectations?Gateway Centres
Walkabout Creek – D’Aguilar National Park
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Mountain bike skills course
Walkabout Creek – D’Aguilar National Park
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Currimundi and Tallebudgera Active Recreation Centres
Active Recreation Centres
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Currimundi and Tallebudgera Active Recreation Centres
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Targeted Programs
“Join the Movement” / “Get out, Get Active”
“Start Playing…Stay Playing”
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A new approach to how we market the outdoors….• Facebook – 50,000 likes• New user friendly on-line booking system• Branding Initiative – “Journey Adventurously”
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• Daisy Hill Koala Bushlands Future Directions• Mt Archer Activation Masterplan• Recreation Trails for Tourism
Emerging initiatives
Priority investment locations
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Daisy Hill Directions
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What does the future hold?Park Match: The National
Parks Dating App
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Thank you