THE NPD GROUP

The European Toy Market in 2011The European Toy Market in 2011Specially prepared for ICTI

May 2012

2010 Results --A growing market (up 4.7%)

World Toy Market (billion $)

90.000

$78.100 $77.200

$79.600$83.300

80 00082.00084.00086.00088.000

billi

on

70 00072.00074.00076.00078.00080.000

USD

b

70.0002007 2008 2009 2010

Trends are in USD using foreign exchange rates as of Dec 31st of each yearSource NPD ICTI Report 2010.

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2010 toy revenues by region (billions of $)North America, Europe and Asia are now relatively equal in size

World Toy Market by Region (billion $)

$

$23.9 +2.5%

$23.3 -.7%

$23.1 +9.2%

$7 3$3.1

+5 6%$7.3+10.7%

+5.6% $2.6 +23%

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Full Year 2011 v 2010Europe 5:+3% in 2011

Total Toy Industry by Country Ranked by Market Size in U.S. Dollars at 100% of Total Toy Industry

Dollar Volume Percent ChangeFY 2011 v 2010 Market Size (MM)

3%

-2%

UK

USA

$4,927

$21,181

2%

7%

5%

A t li

Germany

France $4,584

$3,851

$2 470

-7%

-3%

2%

Spain

Italy

Australia $2,470

$1,775

$1,526

10%

5%

Austria

Belgium $642

$542

-4%Portugal

Source: The NPD Group; US Consumer Tracking Service; EU and AU - POS Tracking Service; POS extrapolated to represent 100% coverage. Exchange rate €1 = $ 1.43162

$2734

2011 Forecast for the World Toy Market: +1% globally

Europe gain expected to be offset by US loss Reported in USD G5 however will be down about 1%...

$83 300 $84 10088.000

90.000

World Toy Market (billion $)

$78.100$77.200

$79.600

$83.300 $84.100

80.000

82.000

84.000

86.000

bill

ion

72.000

74.000

76.000

78.000

USD +1%

70.0002007 2008 2009 2010 2011

Proprietary and ConfidentialTrends are in USD using foreign exchange rates as of Dec 31st of each year.£1 =€1,1626

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K Hi hli htAUTOMOTIVE

BEAUTY

COMMERCIAL TECHNOLOGY

Key HighlightsCONSUMER TECHNOLOGY

ENTERTAINMENT

FASHION

http://corpdevnew/image_library/

FOOD & BEVERAGE

FOODSERVICE

HOME

OFFICE SUPPLIES

SOFTWARE

SPORTSSPORTS

TOYS

WIRELESS

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Beyblade Tops Charts In 2 Countries

Top Value Selling Toy By Country 2011

UK FR GE IT SP

Mini Figures -LEGO

Building Sets

Beyblade Asst -Hasbro

Monster High -Mattel

Beyblade Asst -Hasbro

Toffee- Preziosi

Action Figures Action Figures Plush Dolls

Proprietary and ConfidentialSource: NPD EuroToys / Retail Tracking

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Tablets for all in continental Europe in 2012?

1 in every 11 UK kid aged 3-6 received a ‘toy’ tablet for Christmas

• Approximately 250,000 tablets were soldin the UK in 2011

• Preschool electronic Learning rose by 43% for the year (Total preschool +2%)43% for the year (Total preschool +2%)

Proprietary and ConfidentialSource: NPD EPoS Retail Tracking8

2012 in a nutshell

Online Channel growth changing shopping habits & Store closures threats

App’ Toys & Tablets the new buzz?

Gro th in Virt al Shops &Increased Digital Gaming Into Toys & Into Europe

Proprietary and Confidential

Growth in Virtual Shops & Mobile Shopping

Into Toys & Into Europe

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Source

NPD Retail Tracking Coverage by country– UK 78%– France 70%– Germany 72% - weekly data 63%– Spain 73%– Italy 59%Italy 59%

NPD Consumer Panel Service – Full Year 2011

Exchange Rate used £1= €1.1626 (unless otherwise specified)

All value numbers are in Euros (unless otherwise specified)

Proprietary and ConfidentialNovember 2011 report - Source: NPD EPoS Retail Tracking - £1 = €1.1626

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