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Transcript of NPD DOCOMO PRES
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8/7/2019 NPD DOCOMO PRES
1/15
RegyRefano | DediFahruli | Marsisca | Evlin Winter | Karim Taruna
DoCoMo, Inc Goes GlobalStrategic Development
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Introduction NTT DoCoMo launched the world 1st commercial 3G
mobile service on 1 October 2001
DoCoMos Plan : Launched 3G commercially in Japan
DoCoMos standards of 3G technology and serviceestablished worldwide
What DoCoMo had done :
Formed alliances with major telecommunicationsplayers in Asia, Europe and US to develop 3G networks
Built infrastructure for the new-generation servicecontinually
Issues :
Technological obstacles
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8/7/2019 NPD DOCOMO PRES
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Introduction
3G services
Services that could potentially provide
high-quality voice communications, globalpositioning system, high-speed wireless
internet, and multimedia mobile
telecommunications
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The Industry
3G Technology
for GlobalNetwork.
Need a lot of
investment but
also have a lots
profit potential
Europe
and Japan
see apotential in
this
technology
High
Speed
Connection As Value
For
Customer
3G service could
provide high quality
voice comunications,
GPS and the mobile
web surving
The user need a
BOLD networking to
provide them with hugh
activity with mobile
networking.
The performance of 3G
network depends on the
density of its base station
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8/7/2019 NPD DOCOMO PRES
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Opportunity in developing 3G
EuropeLimited-budget operators
compromise with sparse
networks, resulting in lower
data transmission rate
Japanrelatively cheap to achieve
a high enough density
VS
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Market Responses
European telecommunications companies wasenthusiastic about 3G services idea
Spent billion of dollars in buying 3G licenses and inmarketing expense, as well as building the infrastructure
Financial concerns about the licence and infrastructurecosts
Industry experts predicted 3Gs final rollout might notmeet the expectations
There was a view that 2.5G network would offer all thatwas needed at a reasonable price insufficient content &lack of high-quality
Positive
response
Negative
response
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8/7/2019 NPD DOCOMO PRES
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NTT DoCoMo, Inc
NTT DoCoMo was a Japans leading mobile
telecommunications company and a world leader in
mobile internet services by 2001
Succeeded because of its wireless internet service
that launched in 1999, named i-mode
Planned to bring out the first commercial mobile 3Gservice in the world in 2001
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3Gs DoCoMo development phase
1999,
DoCoMo
create I-Mode
for japan
region
In 2000,
DoCoMo
developed
I-Mode as
global strategy
with foreign
partner
In 2003,
DoCoMo
announced 3G
as next step
into faster
Version of I-
Mode in
Japan.
DoCoMo
Prepared 3G
as new
platform for
global
connection
Is it feasible or
not?
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8/7/2019 NPD DOCOMO PRES
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First step is also a big leap!
I-Mode is the first step DoCoMo, inc as the leader of
japanesse telecommunication market.
I-Mode was created as a switching barrier strategy
DoCoMo was succeed to transform japans market
trends into a user friendly, new and fun service on the
handset through I-Mode
I-Mode penetrated for 98% market in
japanmarketshares.
DoCoMocreate I-Mode
for japan
region
In 2000,DoCoMo
developed I-Mode as
global strategywith foreign
partner
In 2003,DoCoMo
announced 3Gas next step
into faster
Version of I-Mode inJapan.
DoCoMo
Prepared 3G
as newplatform for
globalconnection
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8/7/2019 NPD DOCOMO PRES
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DoCoMo, inc
purchased 19% of
HT
CL
stakes, aHong-Kong based
telecommunicatio
n provider
Create a new
potential into
GL
OBALDOMINATION
DoCoMo begin to
buying stakes from
worldwide
communication
provider and also
introduce the W-
CDMA (3G) servicethrough overseas
major partners
State a new strategy
for global:
EstablishedW-
CDMA
Capture global
marketShare the
knowledge within
the group
The I-Mode became
global service,
thanks to global
partner
From I-mode to the world!
DoCoMocreate I-Mode
for japan
region
In 2000,DoCoMo
developed I-Mode as
global strategywith foreign
partner
In 2003,DoCoMo
announced 3Gas next step
into faster
Version of I-Mode inJapan.
DoCoMo
Prepared 3G
as newplatform for
globalconnection
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8/7/2019 NPD DOCOMO PRES
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THE USER VALUE
3G as global strategic development
DoCoMocreate I-Mode
for japan
region
In 2000,DoCoMo
developed I-Mode as
global strategywith foreign
partner
In 2003,DoCoMo
announced 3Gas next step
into faster
Version of I-Mode inJapan.
DoCoMo
Prepared 3G
as newplatform for
globalconnection
FOMA was
introduced by
DoCoMo as a newservice based on
3G networking
serviceUser can download
in large file size
User can make a
video conference
High-quality voicecommunication
The market
surprises andeasily to accept
the technlogy.
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8/7/2019 NPD DOCOMO PRES
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The result
DoCoMocreate I-Mode
for japan
region
In 2000,DoCoMo
developed I-Mode as
global strategywith foreign
partner
In 2003,DoCoMo
announced 3Gas next step
into faster
Version of I-Mode inJapan.
DoCoMo
Prepared 3G
as newplatform for
globalconnection
In june 2001, There were many problems that had been
identified, include low connection rate, spotty coverage
area, frequent disconnection, screen freezing,overheated batteries, short battery live, bulky handset,
difficulty in accessing i-mode and lack of content.
In august 2001, the company solved 235 out of the 328
problems that had been identified.
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Whats next?
DoCoMocreate I-Mode
for japan
region
In 2000,DoCoMo
developed I-Mode as
global strategywith foreign
partner
In 2003,DoCoMo
announced 3Gas next step
into faster
Version of I-Mode inJapan.
DoCoMo
Prepared 3G
as newplatform for
globalconnection
The company still developing their system to improved
their service quality to customers and consumers.
They believe is the market still growth, and the product
will followed the market growth.
the migration from second generation to third
generation will revolutionisetelecomunication, so thefirst company to launch the new technology will face the
highest risks
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3Gs DoCoMo development phase
1999,
DoCoMo
create I-Mode
for japan
region
In 2000,
DoCoMo
developed
I-Mode as
global strategy
with foreign
partner
In 2003,
DoCoMo
announced 3G
as next step
into faster
Version of I-
Mode in
Japan.
DoCoMo
Prepared 3G
as new
platform for
global
connection
Is it feasible or
not?
The process of the product development supposed to followed by sharing the
knowledge to the market, and also the adapt the market needs into the product
itself.
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Thank you!