Noxzema Campaign
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Transcript of Noxzema Campaign
![Page 1: Noxzema Campaign](https://reader030.fdocuments.us/reader030/viewer/2022020107/568c49721a28ab4916943749/html5/thumbnails/1.jpg)
NOXZEMA
A Case Study
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The Challenge
Help a mature brand stand out in an
oversaturated market.
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The Research
PrimaryFocus GroupSurveySimple ObservationInterviews
SecondaryBrand Dossier
Mintel ReportsEBESCO Host
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%What do we want face wash to do?
Remove oil and dirt, refresh. Not solve our acne problems or turn back
the hands of time.
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NO Frills
PRICE MATTERS
OVERWELMED BY THE INDUSTRY
FACE WASH IS FOR REMOVAL
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DOWN and DIRTY10%
Soap Only
FREQUENTELYFRESH
76%Use 1-3 products
PORTRAITPERFECTIONISTS
14%Use 3+ products
NO Frills
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What Is Going On?
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“Not a just skin care, Revolutionary cell care ”
"Get your best skin”“Get acquainted with your skin's best friend”"So purifying, it's like a mini-sauna "Love the skin for your face”
you're in”"It's beauty ofnature and science”
"Live your beauty”
”Give your skin a spa treatment at home”
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It is just face wash. No more, No less.
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Recommendations
• Lid quotes
• Noxzema dispensers.
• Be in two places at one time.
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“This is the answer”“Convince him its as easy as soap and water”
“Save your money for the real beauty products ”