Now That’s What I Call A PT Business Yvette Nevrkla The PT Business Gym.
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Transcript of Now That’s What I Call A PT Business Yvette Nevrkla The PT Business Gym.
Now That’s What I Call A PT Business
Yvette Nevrkla
The PTBusiness
Gym
• Not enough clients• Not enough money• 24/7• Too much competition• PT is hard to sell• Struggling to make it work• Thinking of quitting
The PTBusiness
Gym
• Fully Booked• Hit the income ceiling – No room to grow• 24/7• No Time to work ON your business• No Time for anything else• No Variety – Boredom setting in• Can’t take time off without losing money• Heading for PT burnout
The PTBusiness
Gym
The PTBusiness
Gym The Old PT Model
A New Model For PT
The PTBusiness
Gym
The PTBusiness
Gym
High Priced Options1-1 / Retreats
Mid Priced OptionsGroup Training / Memberships
Low / Mid Priced OptionsBooks / Courses / PT Info Products / Programmes /
Free StuffReports / Teleseminars / Short Videos / Articles / Tips
Introductions and LeadsSpeaking / Articles / Networking / Online Lead Generation
The PTBusiness
Gym Why Does This Model Work?
• The fact that people go through a process before they invest in 1-1 PT
• The fact that people buy from people they know, like and trust
• The fact that there is a limit to how many 1-1 sessions you can do
• The fact that relying on 1-1s is limiting and risky• The fact that all 1-1 and no funnel = a job not a
business
5 Principles
The PTBusiness
Gym
Principle # 1
Value Creation
The PTBusiness
Gym
Principle # 2
Building Relationships
The PTBusiness
Gym
Principle # 3
A Business Not A Job
The PTBusiness
Gym
Principle # 4
Think Beyond 1-1
The PTBusiness
Gym
Principle # 5
A Niche Market
The PTBusiness
Gym
Now That’s What I Call A PT Business
The PTBusiness
Gym
The PTBusiness
Gym