Now Babies Come With Instructions - benefitpitch.com€¦ · Now Babies Come With Instructions TM....

Online Support & Advice from Live Providers for Expectant

Mothers and Parents

Now Babies

Come With

InstructionsTM

The Problem

Pregnancy

American women are 3x more likely to die during

pregnancy, delivery, or within one year of giving birth than

women in any other industrial country

Prematurity

500,000 babies admitted to the NICU in 2019.

1 out of 5 African American babies will not

make it to their first birthday

Access to Care

More than 5 million women live in maternity care deserts

(1,085 counties) with no hospitals offering obstetric care and no OB providers

Depression

1 out of 7 women experience PPD, that is 900,000 women

per year

Education

85% of parents report feeling uninformed or underinformed about

pregnancy/delivery and infant care

Copyright 2020 BabyLiveAdvice, Inc. – All Rights Reserved 2

5 Million

• More than 5 million women live in maternity care deserts (1,085 counties) that have no hospitals offering obstetric care, and no OB providers

• 1.1 million women live in a maternity care desert located in a large metropolitan area or urban setting

$400 Billion

• Cost related to Maternal Child Morbidity and Mortality

• $3 billion a year in costs related to lost wages, disability and lawsuit settlements around maternal morbidity, mortality and depression

Market Opportunity


Major Barriers to Access Pre & Postnatal Care

8%12%

52%

28%

CDC Data

Transportation

Child Care

Work schedule

Financial Barrier


Use technology and non-medical providers in collaboration with health organizations, employers and insurers to educate, empower, monitor and support expecting mothers and new parents from preconception to early childhood.

The Solution WeProvide

Continuity

o We provide a full spectrum of services from pre-natal through early childhood

Coordination

o We partner with health systems to help manage their panels of patients, as a “Panel Partner” supporting care

Convenience

o We improve engagement in the care process by allowing convenient access and reduced travel time

Cost Savings

o We lower costs for insurers, employers and providers by improving outcomes and reducing risks and complications


Sustained Engagement

Engages patients from preconception to early

childhood by taking patients calls, educating patients and staying connected with mom

and baby.

Trusted Technology

Built on the VSEE clinic Telehealth Platform; the

same platform used by NASA

Turnkey Solution

Cloud-based; no IT infrastructure required;

immediate support for patients with no staffing requirements

Validated Success *

96% Satisfaction rate43% Reduction in C sections

27% Reduction in NICU admission 60% Adherence to diet

75% Adherence to care protocol

*Based on two pilot studies conducted in 2014-2016

Features of BabyLiveAdvice

UniqueBenefits:

Helps patients and family members feel well confident and safe in their care.

Reduces physician & office staff burnout by supporting patients after hours.

Reduces risk of lawsuits by having constant “eyes and ears” on the patients.


360° Services: One ConvenientPlatform

Social

Worker/Care

Coordinator

Nutritional

Support &

Diabetic

Education

Midwife&

Doula

Support

Lactation

Support

Mental Health

Services

Nurse &

Nurse

Practitioner

Advice

App Access Web Access


Preconception

BLA staff to initiate conversation about Preparation for pregnancy. Physical emotional, financial, nutritional, mental readiness evaluation. Care plan for further education made with patient according to identified needs and risk factors.

Pregnancy

• Terminate- Education around safe termination, option for termination and avoidance of unwanted pregnancies. Safe sex practices and birth control option education.

• Keep – Mom is signed into BLA maternal program (see next slide)

Postpartum

• Mom – Postpartum follow up with nurse, lactation consultants, nutritionist and mental health services (if needed). Monitoring of emotional and physical status up to 90 days postpartum.

• Baby – Initiate breast feeding, nutritional consultation, preemie care, infant care, safe sleep.

Preconception To Early Childhood Care


Prenatal care Postpartum Infant to Toddler

Becoming pregnant education

Visit 8-14wk

Visit 17-19wk

BabyLiveAdvice Care Schedule

Visit20-24wk

Visit 27-29wk

Visit31-34 wk

Visit33-35wk

Delivery

Smoking cession, opiate, alcohol abuse and healthy

lifestyle coaching

Enrollment Risk Assessment

Pregnancy Education,

warning signs BP monitoring

beginsPreparation for

birth classes

Nutritional, weight

education

Discuss maternity

leave, back to work program

Postpartum assessment

Breast feedingsupport

Mental Health Assessment

Preemie graduate First

month Babycare

Mother and Baby nutritional

assessment

Nurse advice Parenting support

Support and advice about baby growth

and development

Breast feeding preparedness

Discuss maternity

leave, back to work program

Parenting classes and

support groupsRehospitalization

ER avoidance

Daily Chat, Weekly Meeting, Classes and Support Groups

Language and Culturally Appropriate


33% of maternal death happen 1 day

to 1-year postpartum

BLA stays in touchwith mom andmonitor mom and baby up to 1 year


Proven Results

C-section

11,500 Total Encounters

33% 48%

Readmission Satisfaction Breast feeding

98% 66% 20%

17

Depression

Copyright 2020 BabyLiveAdvice, Inc. – All Rights Reserved

Direct to Business and Direct to Consumer Models

Employers Insurance

▪ Retain Female Workforce

▪ Support Lactation

▪ Reduce Risk/Cost ofCare

▪ Back to Work Program

▪ Reduce Disability

▪ Mental Health Services

▪ Employee BenefitProgram

Care Organizations

▪ Reduce ProviderBurnout

▪ Increase Access to Care

▪ Reduce Re-admission

▪ Baby Friendly Designation

▪ Serve Rural/Remote Patients

Consumer

▪ Risk Reduction

▪ Value Based Care

▪ After Hours Services

▪ Improve Access

▪ Reduce ERUtilization

▪ Reduce C-sections

▪ Reduce Overall Costs

▪ Partner with Organizations

▪ Retailer/Products

▪ Parenting Sites

▪ Gift Registry

▪ SocialMedia

Customer Profiles


AUG SEP

Pilot Programs2014-2016

OCT NOV

LaunchSept 2018

DEC

2019

JAN FEB MAR APR MAY JUN

BLA reached 10,000 visits

JUL AUG

Hub in Kenya Established

SEP OCT NOV DEC

BLA White Label for

2020

JAN FEB MAR APR MAY

BLA at Innovation Lab at Exponential Medicine

BLA is a covered service for Western Dental Employees

under Blue Shield PPO

BLA first in Google search; 17 Providers

14

BLA added to list of resources at

Breastfeed LA

Copyright 2020 BabyLiveAdvice, Inc. – All Rights Reserved

Company Timeline

BLA reached 1700 members and 12566

consults

15Copyright 2020 BabyLiveAdvice, Inc. – All Rights Reserved

Market Competitors

BLA offers the broadest range of services with a turnkey technology solution

Telemonitoring kit/software to be used by providers to monitor moms' weight and blood pressure at home. No services provided. Up to physicians to utilize.

Provides information resources and provider directories for pregnant females and families via application. No services or monitoring available. Up to parent to utilize.

Provides online lactation and nutrition services. No full spectrum of care

Provides online lactation and nursing services using an on-demand “uber” model. This model has not shown promise in reducing overall maternal child morbidity or mortality, reducing cost.

Provides online women’s health services including fertility, conception, contraception and pre/postpartum care using the “Teladoc” model, episodic medical care + lactation. Employer based offering mostly.

Mahmee is a HIPAA-secure care management platform that makes it easy for payers, providers, and patients to coordinate comprehensive prenatal and postpartum healthcare. Require physicians to interact with system, very hard to get physicians to use telehealth.

Our Team members have a track record of success in healthcare services andtelemedicine & morethan100 years of healthcaremanagementand technology experience combined

Sigi Marmorstein RN, PHN, MSN, FNP-BCFounder, CEO / Chairman

Milton Chen,PHDBoardMember Technology

Jim Finkelstein,MBABoard Member BusinessDevelopment

Mark Winter,MBABoard Member

BusinessDevelopment

The Team

Lovella C. ValenciaAPRN, MSN, FNP

Director of ClinicalPractice

Peter Caplan, MPCD, MS

Business Development SalesDavid Marmorstein,JD

BoardMember, Legal Counsel


OurBoardofAdvisorsHasStrongBackgroundinClinicalCare,ManagementandMarketing

Elaine KopingaCNM, NPMidwife, Women's

Health Provider

Sharon Eini, MA,LMFT

Psychologist

Joni ChromanChief Operating Officer of FPA Women’s Health

Kate Warnock

Director of Brand Strategy, Forcura

Shawna Butler, RN, MBA

Nurse Economist, SingularityUniversity

Lauren Wright, PhD(c), MSN, AGNP-BCNP, Researcher in Biome &Breastfeeding innovations

Genevieve Colvin

Clinical Specialist, Lactation Consultant at UCLA Health

BLA AdvisoryBoard

Elham Safani,MD

Pediatrician


Thank you!

Email:

Sigi Marmorstein PHN, MSN, FNP

Phone: Website:

[email protected] 818-602-1999 BabyLiveAdvice.com

21

Now Babies Come WithInstructions™

mailto:[email protected]

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