Smith Barney Third Annual Small/Mid Cap Conference

1

November 2010

2

Our Values

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Efficient development of international partnerships, focused

primarily in Retail and secondarily in non Retail channels.

Our Strategy

Each subsidiary is managed separately by dedicated

management.

However all subsidiaries take advantage of the group synergies which

are coordinated by the corporate center.

4

Currently Operating in Greece, Cyprus, Bulgaria and Romania

5

-25,0%

-20,0%

-15,0%

-10,0%

-5,0%

0,0%

5,0%

10,0%

15,0%

20,0%

25,0%

Feb

-07

Apr

-07

Jun-

07

Aug

-07

Oct

-07

Dec

-07

Feb

-08

Apr

-08

Jun-

08

Aug

-08

Oct

-08

Dec

-08

Feb

-09

Apr

-09

Jun-

09

Aug

-09

Oct

-09

Dec

-09

Feb

-10

Apr

-10

Jun-

10

Aug

-10

Operating in a Challenging Economic Environment

Appliances and Furniture SalesAll Retail Sales (excl. fuel)

Retail Sales in Greece (yoy %)

Source: Hellenic Statistical Authority

6

Consumer confidence in Greece at a historic low

98 100

8679

73 70 72

57 57

82

H1FY06 H2FY06 H1FY07 H2FY07 H1FY08 H2FY08 H1FY09 H2FY09 H1FY10 H2FY10

Consumer Confidence Index - Greece

Source: Nielsen Consumer Confidence Survey 2010

7

September 2010 Strikes - IKEA Supply Chain

IKEA Supply Chain highly dependent on trucks: 165 Containers at Piraeus Port,

53 train wagons and 128 IKEA trucks at country borders.

8

Group Legal Structure

FOURLIS HOLDINGS S.A.

100% 100%

Fourlis Trade Α.Ε.Β.Ε.

Prime Telecom

Α.Ε.

HousemarketΑ.Ε.

(IKEA)

99% 100%

Service OneΑ.Ε.

83%

TradeLogisticsΑ.Ε.Β.Ε.

100%

Housemarket(Bulgaria) EAD

(IKEA)

100%

Η.Μ.Housemarket(Cyprus) Ltd

(IKEA)

100%

Intersport Athletics

Α.Ε.

100%

Intersport Athletics

(Cyprus) Ltd

Genco Bulgaria

Ltd

Genco Trade s.r.l.

100%

100%

9

Executive Summary 9MFY10

Sales (Continuing Operations) at € 407,8 mio vs 419,7 mio in 9MFY09.

- Total Sales, including H1 discontinued Samsung activities, at € 463,3 mio.

NP at € 12,3 mio vs. € 23,1 mio 9MFY09.

- After the extraordinary tax payment of € 5,5 mio related to 2009 profits,

NP for the period is € 6,8 mio.

EBITDA at € 30,6 mio vs. € 47,6 mio in 9MFY09. PBT at € 16,2 mio vs. € 32,7 mio 9MFY09.

10

Electronics

39,0% 48,3%

12,7%

9MFY10 Sales and Profit Breakdown

Electronics

11,1%

79,5%

9,4%

SALES SALES € € 463,3 mio463,3 mio EBITDAEBITDA

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Consolidated P&L

Q3 9M

Group Consolidated Key Financial Figures (in €mm)

CY 10 PY 09 Index

146,5 196,0 75 Revenue 512,1 90

49,4 60,5 82 Gross Profit 143,8 159,5 90

EBITDA

6,2 13,1 47 PBT 16,2 32,7 50

4,7 9,7 49 NP 6,8 23,1 29

11,1 17,4 64

12,3 19,5 63 33,0 48,6 68Adjusted EBITDA

30,6 47,6 64

CY10 PY09 Index

Adjusted Net Profit figures in 2010 are net of € 5,5 mio extraordinary tax under L.3845/2010.Adjusted EBITDA are net of IKEA store preopening expenses € 2,4 mio vs € 3,4 mio in the same period last year as well as € 1,7 mio capital gains from the sale of a real estate asset.

463,3

NP excl. extra tax L.3845/2010 12,3 23,1 53

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PBT Cause of Change and NP Evolution (€MM)

Tax non-

recurring

(5.5)

(15.7)

(1.0)

1.6

32.7

16.2

Net Financial Expenses

DepreciationEBITDA recurring

PBT

PY

PBT

CY

(1.4)

EBITDA non-

recurring

6.8

NP

CY

(3.9)

Tax recurring

13

Net Debt by Sector - € MM

Dec. 31st, 2009 Sep. 30th, 2010

Total

92 ,1 101,1

5,2 22,1

(18,2) 26,0

(21,5) (13,4)

Δ

9,0

16,8

44,2

8,2

57,7 135,8 78,1

14

137

115 114

99108

117

173

199190

141

110 110 106

86

121

136

58

0

50

100

150

200

250

Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3

20092007 20082006

Net Debt Evolution (€MM)

2010

15

Net Debt Cause of Change (€MM)

(57.7)

Net Debt

PY

PBT Non Cash

Charges

16.2

15.7

(15.2)

(5.4)

(135.8)

Capex Spending

Income Taxes

Interest

Net Debt CY

(17.0)

Working

Capital

(58.8)

Dividends

(13.1) (0.6)

Stock

Buy-back

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IKEA in the world (facts & figures)

IKEA is the world leader in home furnishings and accessories

Founded in Sweden in 1943

IKEA numbers 301 stores in 37 countries

IKEA retail square meters now exceed 7,800,000 worldwide

660 million visitors all over the world in fiscal year 2009

Turnover for fiscal year 2009 (Sept. 08 through Aug. 09) EUR 22.7 bio

In 2009, the IKEA catalogue was produced in 199 million copies

3.5 store visits a year are made by the average IKEA customers

42 is the average age of IKEA visitors

60% of visitors to IKEA are women

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The IKEA Franchise

IKEA Franchisees should:have thorough retail experience combined with extensive local market knowledge. be able to clearly demonstrate outstanding understanding of and strong commitment to the IKEA Concept, have the financial strength and potential as well the ability to locate and develop proper real estate sites

Inter IKEA Systems B.V. continuously provides IKEA Franchisees with the support they need to operate the IKEA Concept.  Opening an IKEA operation requires considerable investment, which are entirely incurred by the IKEA Franchisee.

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IKEA Financial Performance

Q3

CY 10 PY 09 Index

84,9 90,9 93 Revenue 223,9 230,0 97

34,5 37,6 92 Gross Profit 91,3 95,6 96

40,6% 41,4% Margin 40,8% 41,6%

IKEA Key Financial Figures (in €mm)

9,6 12,5 77 EBITDA 24,8 35,4 70

11.3% 13,7% Margin 11,1% 15,4%

10,8 14,6 74 Adjusted EBITDA 27,3 37,1 73 12,7% 16,1% Margin 12,2% 16,1%

6,3 9,7 65 PBT 15,8 26,5 60

7,5% 10,7% Margin 7,1% 11,5%

Adjusted 9M figures are net of preopening expenses € 2.4 mio vs € 3.4 mio in 9MFY09 as well as € 1.7 mio capital gain from the sale of a real estate asset.

9M

CY10 PY09 Index

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Countries we Operate

Future Openings

Existing Stores

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2.909

3.368

5.3005.143

5.495

2006 2007 2008 2009 2010

IKEA stores today

ThessalonikiAES

(Athens I)Cyprus

ACS (Athens II)

Larissa

Total space in m2 22,000 25,000 20,500 25,000 20,000

Opening DateOctober

2001April 2004

September 2007

March 2008

October 2009

Nr of products 7,300 7,300 7,300 7,300 7,300

Restaurant capacity

319 478 300 350 450

Check outs 20 29 19 23 15

Employees 300 435 261 481 229

IK

EA

Sto

res

– 9

M T

ota

l V

isit

s(0

00

s)

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IKEA Stores

IKEA store in Cyprus opened in September 2007

2nd IKEA store in Athens opened in March 2008

Fully Automated IKEA Logistics center operates since April 2008

New IKEA store in Larissa opened in October 2009

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IKEA Expansion Plan

Athens 3 stores

Thessaloniki 1 store

Countryside 3-4 stores

Greece

Nicosia 1 storeCyprus

Sofia 1 storeBulgaria

Countryside 1-2

stores

Ioannina store

Sofia store due to open end 2011

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International

The world’s largest retail sporting goods chain

More than 5.049 stores in 35 countries.

More than 250.000 square meters sales surface.

More than 45 million customers are served per year.

Group’s total annual retail sales is more than 8.5 billion.

2424

16 Stores

4 Stores

32 Stores

2 Stores

25

5

1215

19 20 21 23 2430 32

46

1416

28

11

11

22

1

1

1

4

2

1

1

0

10

20

30

40

50

60

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Bulgaria

Cyprus

Romania

Greece

No of Customers (000s)

9MFY09

Stores today

Intersport Athletics S.A. has the franchise for Intersport stores in Greece, Cyprus,

Romania and Bulgaria.

The agreement is based on a management fee on net sales and the distribution of own label products of Intersport International.

No. of Stores

+.6,9%

9MFY10

1.393

1.489

to date

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Financial Performance

INTERSPORT Key Financial Figures (in €mm)

Q3

CY 10 PY 09 Index

21,0 20,1 104 Revenue 58,8 57,8 102

9,0 9,4 95 Gross Profit 28,2 28,3 100

42,9% 46,9% Margin 48,0% 49,0%

0,8 1,9 39 EBITDA 2,9 5,7 51

3,6% 9,7% Margin 5,0% 9,9%

-0,3 1,1 n/a PBT -0,3 3,3 n/a

-1,5% 5,4% Margin -0,5% 5,6%

9M

CY 10 PY 09 Index

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Stores

N.Erithrea Store - Athens

N. Ionia Store - Athens

Romania -Town centre

Limassol - Cyprus

“The Mall” Athens Store

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Expansion Plan

73 StoresNetwork

40 storesGreece

3 storesCyprus

7 storesBulgaria

23 stores

now 32 stores

now 2 store

now 4 stores

Romanianow 16 stores

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Electricals and Electronics Wholesale

The exclusive distributor of Samsung, GE, Korting and Liebherr Consumer Electronics and Home Appliances.

The exclusive distributor of Samsung Information Technology equipment a and photocopiers.

The largest Service Unit for Consumer Electronics and Home Appliances in Greece.

Fourlis Group and Samsung Electronics have mutually agreed to discontinue their partnership at the end of 2010.

Especially for Romania and the Mobile Phones in Greece, the partnership was discontinued on 1/7/2010.

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Electricals & Electronics Financial Performance

Q3

CY 10 PY 09 Index CY 10 PY 09 Index

40,7 85,0 48 Revenue 180,7 224,4 81

6,0 13,4 45 Gross Profit 24,4 35,6 68

14,7% 15,8% Margin 13,5% 15,9%

Electronics Key Financial Figures (in €mm)

0,9 3,1 28 EBITDA 3,5 6,6 52

2,2% 3,7% Margin 1,9% 2,9%

0,2 2,3 9 PBT 1,0 2,0 52 0,5% 2,7% Margin 0,6% 0,9%

9M