1ESPECIAL AWARD IS}I

THE A&R REPORT PRESENTSTHE

1986 THANKSGIVING AWARDT O 7 _ 1 1

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Sure , w€ ' re conce rned abou t t he home less i nAmer ica, but what about the neo-homelessthose m i l l i ons o f c i t i zens who have homes bu tdon ' t s tay i n t hem. Our teenagers , ou rcommute rs , ou r s ing le and 1one ly , ou r a l i ena tedfami ly members seeking somewhere to go.There rs on l y one p lace ac ross th i s l andscapethat can be counted on for these people andtha t ' s t he p lace where F reedom i s Wa i t i ngt h e l o c a l 7 - 1 1 !T h a t ' s r i g h t , A m e r i c a ' s s o c i a l l y d i s p l a c e d a n ddisadvantaged have stepped in to the;ore-packaged universe masterminded l :y the; : ' louth land Corporat ion - a magic wor ld where TheC o f f e e ' s F r e s h - O r I t ' s F r e e .

What s tar ted out as a convenience store gone-nat ional has become the

a l l - pu rpose way -s ta t i on fo r t he young , t he o ld , and the mob i l ea i sen t r l nch i sed . I t i s a means by wh ich we can feed , en te r ta in andrev i ta l i ze Amer i ca ' s underbe l l y t h rough a ne twork o f mee t ing & feed ingun i t s . A I I o f t h i s owes i t s success to the fo re though t o f an unbus tab lea l l i ance c rea ted by the packaged food i ndus t r y , va r i ouspo l i t i caL / re l i g ious /en te r ta inmen t l eade rs , and a coas t t o coas tzontngf f ranchi ie system that is too weI I embedded to ever suf fer thean t i - t rus t pena l tes mer i t ed by i t s ac t i v i t i es . To unders tand how thesefo rces d i c ta te the d iges t i ve and men ta l t as tes o f Amer i ca , i t i s essen t i a l t oexamine the na tu re and e f fec t o f t he 7 -11 p r imary ro les .( 1 ) 7 - ' 1 I As D ispens inq Mach ing - rh9 l ayou t o f t he 7 -11 s to re l eaves l i t t l edoub la rge d i spens ing mach ine - de l i ve r i ngSupernachos and B ig Neapo l i t ans to an " I Wan t I t Now" popu lace . No ma t te r

tha t t he re i s a t im : . t ea un i ve rse o f p roduc ts and merchand ise ca tego r ies i n

eve ry ou t l e t , you s t i l l have a "F reedom o f Cho ice " because be ing to ld wha t t o

choo ie i s t he L rue f reedom o f cho i ce . You need a i r l i ne peanu ts . You needNan tucke t cook ies . You need Sur f de te rgen t . 7 -11 ' s a re d ropped in to eachcommuni ty so that they can act ive ly d ispense these products equal ly to aI IAmer i cans .(21 7 -1 1 As Soup K i t chen - Fo r t hose who can a f fo rd be t te r t han dog food , bu t

w r ' o � I t o b u y a B i g M a c o r c o o k a L e a n C u i s i n e a t h o m e ,: . -11 o f fe rs the pe r fec t a l t e rna t i ve . Amer i cans can j umps ta r t t he i r day w i thB ig B rew Co f fee l "W" s ta r t you revv in " ' ) and a swee t ro l l . Fo r l unch , howab5ut a Sloppy Joe Turnover Pie or a Ham and Cheese Hot Pocket? For d inner ,what about a b in ty Moore Beef Stew or Beans and Weiners min i -meal . Just pop

the l i d , emp ty i n lo d i sh and hea t acco rd ing to i ns t ruc t i ons . (Do no t pu t

me ta l can i n 6ven ) . And don ' t f o rge t t o wash i t down w i th a Super B ig Gu Ip

of your favor i te sof tdr ink(3 ) 7 -11 As Commun i t y Cen te r - A re you_a member o f t he 7 -11 Co f fee C lub? Jus tp a y � I u b c u p a n d g e t i t f i I 1 e d f r e e e v e r y A . M . ( B 1 a c ko r -w i th F lavo r Charm) . And wh i l e you g ree t o the r c lub members , make su re you

enjoy the many c lub benef i ts - rent a v ideo, buy a paperDacK' pray

game or check out the magazine se lect ion. (For our v iews on the recent

sk in -mag hoop la , see i sh 33 , " ' 7 -11 and the Pen thouse Ban - F igh t i ng

Pornography bu t Endanger ing 'L i t e t . . y i ' ) . I n t h i s age o f d im in i sh ing commun i t y

ga the r ing p laces , 7 -11 has become the a l l - pu rpose game- room ' l i b ra ry and B0 ' s

c racke rba r re l .(4 ) 7 -11 As Soc ia l F rancha-se - Un t i l t he modern age o f f ranch is ing ' t he one

cons i s ten t l y recogn izab le s t ruc tu re ac ross the coun t r ys ide was the wh i te

s teep lechase chu r6h . 7 -11 ' however , has fas t rep laced the chu rch as the

a rb i te r o f t he soc ia l consc ience . I t p reaches to cus tomers w i th a sp i r i t ua l

out look that combines Free Enterpr ise, a cr ipp led moral out look and an"Anyone Can Make I t " a t t i tude.7 -11 -Amer i ca i s a l and o f oppor tun i t y where you can buy you r w inn ing l o t t o

t icket , win a few hundred t i rbusand a i - ta Ury y6, r r -own 7--11 f ranchise ' Then you

can se l l i r l i s s ing ch i l d ren homo m i l k , he lp Je r ry ' s K ids , and p reven t t he

spread of pornography. Never mind that t f re gestures make bet ter PR than

contr ibut ions to soc iety , the impor tant th in ! is that Cof fee is Ready and

Freedom i s wa i t i ng . w i t i l t ha t a t l i t ude and a che r ry s ru rpee super B ig Gurp '

we can ' t he lp bu t make th i s a be t te r wor ld '

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YOU WANTED IT - WE GOT TT! !

Last year the number one requested i tem on our annual readershipsu rvey was the A&R T-sh i r t . A f te r de l i be ra t i ons w i th seve ra l ma jo rt - s h i r t m a n u f a c t u r e r s a n d t h e s i l k s c r e e n i n g u n i o n r w € t r e p r o u d t oo f f e r t h e f i r s t i t e m i n t h e A & R S p e c i a l M e r c h a n d i s e l i n e . T h a t r sr : . 9 : : r - - 1 0 0 * C o t t o n H e a r ' 1 ' w e r g h t C r e w n e c k T - s h i r t s w i t h t h e A & R l o g o' : - : : - o t t o ( " O f t e : : i n E r r o r - N e v e r r n D o u b t " ) p r o u d l y e m b l a z o n e dac ross the f ron t . No t on l y t ha t , bu t h re ' ve e l im ina ted the hass lef rS tE f f y -A$bc ia te l w iLh o thc r t - s i . i r t c f f e : : s . The A&R-T comes in onec o l o r ( b 1 a c k w i t h w h i t e I e t t e r i n g ) a n d o n e s i z e ( X t r a l a r g e ) s ot h e r e ' s n c r e e : t o w a s t e t r m e c h o o s i n g c o l - o r s a n d s i z e s - T h e o n l vo e c i s : - o : r y o u h a ' . ' e t o m a k e r s h o w m a n y t o o r o e r .

B u t t h a t ' s n o t a l l . I f y o u o r d e r w i t h j - n t h e n e x t t w o m o n t h s , w e w i l li n c l u d e , d t n o e x t r a c h a r g e a f r e e p o p s t a r c e l e b r i t y 8 x 1 0p h o t o g r a p h s u i t a b l e f o r f r a m i n g ( n o t w o p h o t o s a l i k e l )

A n d t h a t r s s t i l l n o t a l l . W i t h e a c h o r d e r , w e ' 1 1 g u a r a n t e e a 1 - y e a rex tens ion o f you r A&R Repor t subsc r ip t i on r w€ gua ran tee wer l l spe I lyou r name co r rec t l y and we p romise no t t o d i sc lose any i n fo rma t ionabout you or your spouse to any other consumer market ing orm e r c h a n d i s e s e r v i c e s .

S o f i l l o u t t h e h a n d y o r d e r f o r m , e n c l o s e y o u r c h e c k f o r $ 1 0 t o t h eA & R R e p o r t a n d w e ' 1 I s h i p y o u r g u a l i t y T e e w i t h i n 6 - 8 w e e k s . T h a t ' s- . i ^ l ^ | r r ^ ^ L -r J . y r r L - r \ ( J > r r i p p i n g a n d h a n d l i n g c h a r g e s ! P l e a s e , n o p h o n e c a l l s !

NAME

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ADDRESS

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M a i l $ 1 0 p e r T - s h i r t t o :T h e A & R R e p o r t , P . O . B o x 2 2 1 1 3 ,

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WHO DO YOU LOVE?

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