November 2015

CE Issue 6

Fourteen years ago, the local Hyundai dealer in eastern N.C. closed. Rob’s Hydraulics, a hydraulics repair facility, immediately hired several of the Hyundai trained service technicians. As Hyundai customers poured in to get their machines serviced, Rob Lynch, the owner, quickly appreciated the quality of Hyundai products. On November 20, 2001, Rob’s Hydraulics, Inc. officially became a Hyundai dealer.

In the years since, Rob’s Hydraulics has continued to find that Hyundai machines are “quality built,” priced competitively, fuel efficient, and great values. Their confidence in the Hyundai brand as “an industry leading product backed by a solid warranty” has allowed them to thrive as a dealer. Last year, Rob’s Hydraulics was named a Top 5 Dealer. They have consistently been a top Hyundai dealer. They have also become the fastest growing equipment dealer in North Carolina by expanding their market share with their excellent sales of HL740TM-9A, HL757-9A, R60CR-9A, R160LC-9A, and R220LC-9A. Additionally, Rob and his team have grown successfully from a single-location dealership to a two-location dealership by "networking with the current Hyundai owners, providing excellent support, service and parts, and surrounding the dealership with loyal, hard-working employees."

HCEA and Rob’s Hydraulics, Inc. have built a wonderful partnership in the past 14 years, and have truly grown together. Rob and his team have supported and represented Hyundai well in all that they do, from participating in our recent PINK campaign, to providing their customers with excellent customer service. Going forward, we hope to continue to grow and to conquer the construction equipment market together, one machine at a time.

Thank you, Rob’s Hydraulics, for being a great Hyundai ambassador!

Dealer Spotlight - Rob's Hydraulics, Inc.

Left: Shaun Galligan, our DM for the Southeast, presenting Rob Lynch with the 2014 Top 5 Dealer award.

Right: Rob and his team supporting our

PINK campaign.

PINK Campaign = Success! During the last two weeks of September and throughout October, Hyundai ran a PINK campaign in an effort to raise money for breast cancer research through the sale of custom shirts and wristbands. Our employees also participated in It's the Journey, Inc.'s 30-mile, 2-day walk with a B'Rest Stop.

This campaign was a huge success. In total, we sold 507 Construction Equipment and Forklift t-shirts and 982 Hyundai wristbands, and raised $10,994.

Thank you to all of our employees, and our wonderful dealer network. Special thanks to May Heavy Equipment, Rob's Hydraulics, Fort Wayne Material Handling, CFE Equipment, Four Seasons Equipment, Team Boone, Springer Equipment, Heavy Equipment Sales, Pennell Forklift Services, Modern Group, Bob Mark New Holland, and Diamond Equipment for providing their pictures, and for their special support.

June 2015

In October, Corey Rogers, HCEA's marketing manager, along with marketing managers from several HHI

subsidiary offices, including India, Europe, and China, attended a Marketing Conference hosted by our parent company, HHI, in Seoul, South Korea. HHI's marketing team coordinated a very productive and collaborative meeting designed to share current marketing plans, strategies, and ideas while identifying areas to maintain consistency for the Hyundai brand. Construction Equipment Sales, Forklift Sales, Parts Sales and R&D were also involved in the meeting. Each department shared current sales status and strategies, along with future product development plans and scheduling.

One of our top 20 salespeople this month is Jason Wainwright from Rob’s Hydraulics, Inc. He has been selling Hyundai for 14 years, with a lot of success selling to municipalities and local contractors. Jason has the “utmost confidence” in Hyundai as a brand that “demands attention from [its] competitors.” This is evident by the fact that he has already sold 18 wheel loaders and 24 excavators this year.

Despite being faced with a very diverse market, Jason has experience tremendous success. Not only does he have a great team working with him, but he also works hard to build and maintain relationships with his customers. Jason believes that one should "be honest with answers and promises, work just as hard after the sale as one did to get the sale, and

take care of the customer as promised." He is very driven to sell Hyundai. Jason says he is always happy to retail a machine to a customer, but he is never satisfied until the customer purchases a machine from him.

When he is not being a great Hyundai salesperson, Jason coaches youth baseball. Coaching has been a passion of Jason's for 20 years. Additionally, Jason enjoys cheering on the East Carolina Pirates, and travelling with his wife of 17 years and his two children, Bailey and Conner.

We held our first annual Latin America Parts Conference October 26-27. Ten dealer representatives from Latin America and the Caribbean attended the event. The attendees heard from our president, MS Kang; SS Park from our parent company, HHI; Angela Williams from our Training departments; and Juan Camilo Betancur from Mercovil during their various breakout sessions. Our guests learned about and discussed the new ways HCEA and our dealers can better work together to promote the Hyundai brand. They also enjoyed a wonderful dinner filled with laughs and camaraderie at Stoney River Steakhouse. Overall, it was an educational and informative conference. All of our attendees appreciated the opportunity to assemble as a community. We look forward to seeing everyone again soon.

Be sure to check us out on social media! November 2015 CE Issue 6 Copyright © November 2015 HCEA

Salesmen Spotlight: Jason Wainwright

2015 Marketing Conference

1st Annual Latin America Parts Conference

2016 Salesmen Trip - Costa RicaThe 4th quarter incentive program kicked off in October, and ends December 31, 2015. Raise your salesmen ranking by selling the following models for double points: R220LC-9A, R260LC-9A, R300LC-9A, R330LC-9A,

R480LC-9A, R520LC-9A, HL730-9A, HL770-9ARemember, the Top 20 salesmen get to celebrate in Costa Rica! Contact your DM or the HCEA sales department for more details.

We look forward to seeing you in paradise!