Nourrishour future, for a better health · and germany. modifasttarget ... 5 lcd milkshakes coffee...
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Nourrish our future, for a better health 1
Transcript of Nourrishour future, for a better health · and germany. modifasttarget ... 5 lcd milkshakes coffee...
Nourrish our future,
for a better health
1
We create new products for a better health worldwide
We are experts on healthy & functional, slimming and sports nutrition
Nutrition & Santé
D.N.A
We are a major actor on the market on slimming & dieteticproducts.
We could bring value to the pharmacy marketwith our expertise
Weight Loss
EXPERTISE
EXCELLENCEADVANCED
TECHNOLOGIES &
INNOVATION
Brand Identity and Know-How
MODIFAST : expert in diet food and weight management for more than 40 years.
In 1977, professors of the University of Ulm created MODIFAST, a diet intended for hospitalized patients (in prevention of the risks related to a surgical operation).
Since then, MODIFAST products have evolved and are now available in pharmacies and Drugstores with/without medical advice.
Thanks to its scientific and advanced expertise in R & D, the brand helps men and women who, on a daily basis, try to manage their weight problems as much as possible.
MODIFAST is a truly European brand: made in France and distributed in Sweden, the Netherlands, Belgium, Switzerland and Germany.
Modifast target
– Mainly women
– Between 35 & 55 y/o
– Moderately active to not
– Mothers
– Middle to high income
– BMI>à 25, most of the time with health issues
– They already tried (& failed) a lot of diets
– They are
• sent by their doctor before surgery or
• looking for Efficiency, Advanced innovation, Advice
– This is why they choose the Pharmacy Channel
Modifast Positioning
The brand is the leader of the category thanks to:
The proved effectiveness of its
products
The recognized organoleptic
quality of its product offer
The Wide range of products
(creams, soups, bars, shakes ...) to avoid frustration
The convenience of its product
Clinical Prescription: Women / Men seeking to lose weight for health reasons (diabetes, pre-operation
bariatric diet)
Pharmacies and Drugstore: Women / Men, with excess weight having failed with diets (yoyo effect) and wishing
to lose weight autonomously
Two European ClinicaL study have proven
protocol’s efficiency
2010 2019
Our range: variety leads to success in weight loss
And innovation build loyalty
LAURE GAUTHIEREXPORT AREA MANAGER
NUTRITION & SANTE, FR31250 REVEL
+33 672 15 06 [email protected]
Contact us :
Ranking
Ranking RANGE DESIGNATION
1 LCD MILKSHAKES CHOCOLATE
2 LCD MILKSHAKES STRAWBERRY
3 LCD MILKSHAKES VANILLA
4 LCD PUDDING VANILLA
5 LCD MILKSHAKES COFFEE
6 LCD MILKSHAKES RASPBERRY
7 LCD SOUP POTATOE-LEEK
8 LCD MILKSHAKES BANANA
9 LCD MILKSHAKES PORRIDGE
10 LCD PASTA MUSHROOM
11 LCD MILKSHAKES CRANBERRIES
12 LCD SOUP ASPARAGUS
13 LCD PUDDING CHOCOLATE
14 LCD PASTA CURRY NOODLE
15 LCD NATURAL SHAKES HONEY
16 LCD NATURAL SHAKES RASPBERRY
17 LCD PUDDING CARAMEL
18 LCD NATURAL SHAKES CHOCOLATE
Ranking RANGE DESIGNATION
1 MR BARS CHOCOLATE
2 MR BARS CARAMEL
3 MR DISPLAY OF BARS COOKIE DOUGH
4 MR RTD CHOCOLATE
5 MR BARS CEREAL CHOCOLATE
6 MR RTD COFFEE
7 MR BARS COOKIE DOUGH
8 MR BARS MUESLI APRICOT
6 skus = 80% of the LCD Turnover
4 skus =80% of the MR Turnover
Low Calorie Diet Meal Replacement
