Hayley Morris, Harley Chapman, Gwen Tunnicliffe and Anna Kerr

• Culture• Shopping• Nightlife• Robin Hood• University• Crime

What the public think of the city from

questionnaire results;

3

What we found attracted people to a

city;• Nightlife• Art• Fashion• Shopping• Artistic Theatre• Exhibitions• Cafés and Bars with an

original feel

• Attract new customers/visitors to the city centre.• Improve Nottingham’s reputation.• Expand the publics knowledge on the city.• Reposition Nottingham to be a place where people would like to visit/ a

creative city.• Through the use of image and photography we will show Nottingham’s

hidden gems.

• Offer a creative city for all types of people.• Targeting a wider audience than what it does now – Families, Artists,

Musicians, Students etc..• Boost awareness of smaller independent businesses and shops.• We will find different places to suit different personalities and interests.

• Market Nottingham as a contemporary modern place, but not forgetting about its historical culture.

• Fun, upbeat, quirky, adventurous and mysterious.• ‘Teasing the viewer’ technique through photography and

wording.• Portray Nottingham as one of Britain's ‘Best kept secrets’.

Advertisements we will include; Flyers, Billboards, Window advertisements

Discover the hidden gems........