Metaphors in design problem solving -- implications for creativity
NOTICE METAPHORS AMBIGUITY - Innovation Thailand · What is Design Critique? Analyzing a design,...
Transcript of NOTICE METAPHORS AMBIGUITY - Innovation Thailand · What is Design Critique? Analyzing a design,...
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NEGOTIATION
METAPHORS
NOTICE
AMBIGUITY
CRITIQUE
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Source: Midnight Spidy
Series of Critiques
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What is Design Critique?
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Analyzing a design, and giving feedback on whether it meets its objectives.
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Not a one-man show
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Designer
Fellow DesignerBusiness Analyst
Manager
Engineer
Director
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Analytical & Critical
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For yourself and others.
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Do it early !
receivinggiving
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Provide focus and objectives
I’m looking for…Not looking for…
receivinggiving
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Don’t take it personal.
receivinggiving
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Avoid making it personal.
receivinggiving
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Focus on Decision in Design
receivinggiving
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”It’s not compelling because…”
receivinggiving
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It’s not about what you like.
I really like this color,it reminds me of my Christmas.
I don’t like this element because it looks weird to me.
receivinggiving
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Avoid react instantly.
receivinggiving
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Ask questions instead ofmaking assumption.
receivinggiving
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It’s not about emotional.
“I really don’t like this shade of blue.”
receivinggiving
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It’s not about directional.
If I were you, I would do this.
receivinggiving
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“Don’t Trust me, I’m not a user”Not even a designer, developer, manager, product owner.
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Happy Critiquing !