Nothing Is Possible Until It's On Facebook
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Nothing is Possible Spreading Ideas in a Noisy World Nassos K. - Creative Director @ OgilOne Athens Until It's On Facebook
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Transcript of Nothing Is Possible Until It's On Facebook
Nothing is Possible
Spreading Ideas in a Noisy World
Nassos K. - Creative Director @ OgilvyOne Athens
Until It's On Facebook
Facebookwas predicted in 1992from Jerry Seinfeld?
Here’s what we have is two people, who hate each other — don’t really ever want to talk — but [Facebook] is like this relationship respirator keeping this marginal, brain-dead relationship alive. !
And, we all do it. Why? So when you come home, you can see that little, flashing red [notification]. You go, "Alight! messages!" People need that. !
It’s very important for human beings to feel popular and well-liked amongst a large group of people we don't care for.
#true
We first must understand we all feel the need to belong and to be significant.
#true
We first must understand we all feel the need todiscuss and share ideas we care about!
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care about you at all; they just don't care.
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Consumers don't
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something remarkable.look for
talk about like
share
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Consumers need
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something remarkable!
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We must create
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today’s news!
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We must create
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newsfeed!
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This is what will earn us a place in
This is what we are looking for.No matter what we create, or what’s the story we’ll tell.
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newsfeed!
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A place in Facebook’s
— Gary Vaynerchuk, from "Jab, Jab, Jab, Right Hook" book
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“One out of every five page views in the United States is on Facebook”
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— Ira Glass
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“Great stories happen to those who can tell them.”
facebook.com/nassoskappa
Thank you
