Notes par chapitre · Notes par chapitre Introduction 1. Pras B., « International : principaux...
25
Notes par chapitre Introduction 1. Pras B., « International : principaux enjeux et omniprésence de la culture », Décisions Marketing, n o 43-44, juillet-décembre 2006, p. 7-12. 2. Geertz C., Local Knowledge, New York, Basic Books, 1983. 3. Appadurai A., Après le colonialisme, les consé- quences culturelles de la mondialisation, Payot, 2001 (titre original : Modernity at Large, Cultural Dimensions of Globalization, University of Minnesota Press). Chapitre 1 1. Ghauri P. N. et Cateora P., International marke- ting, 3 e édition, e McGraw-Hill Companies, 2010. 2. Lemaire J.-P., Stratégie d’internationalisation, 2 e édition, Dunod, 2004. 3. Prime N., « Cultures et mondialisation : l’unité dans la diversité », Expansion Management Review, septembre 2001, p. 53-66. 4. Cailliau H., L’Esprit des religions, connaître les religions pour mieux comprendre les hommes, Milan, coll. « Débats d’idées », 2006. 5. Holden N., Cross-Cultural Management, a Knowledge Management Perspective, Prentice Hall / Financial Times, 2002. 6. Nurdin G., Lemaire J.-P. et Prime N., « Le contrôle de gestion, un élément propre à la culture occi- dentale ? », Échanges, n o 91, août-septembre 2002, p. 66-68. 7. Latouche S., L’Occidentalisation du monde. Essai sur la signification, la portée et les limites de l’uni- formisation planétaire, La Découverte, 1989. 8. Ritzer G., Tous rationalisés ! La mcdonaldisation de la société, Alban, 2004. 9. Cassen B., « Un monde polyglotte pour échapper à la dictature de l’anglais », Le Monde diploma- tique, janvier 2005, p. 22-23 ; De Swaan A., Words of the World, Cambridge, Polity Press, 2001 ; Calvet L.-J., Pour une écologie des langues du monde, Plon, 1999. 10. Warnier J.-P., La Mondialisation de la culture, La Découverte, 1999. 11. Levisalles N. (dir.), « Francophonie ma langue vivante », supplément à Libération, no 7730, 16 mars 2006, 71 pages. 12. Naipaul V. S., L’Inde, Plon, 1992. 13. Warnier J.-P. (dir.), Le Paradoxe de la marchan- dise authentique, imaginaire et consommation de masse, L’Harmattan, 1994. 14. Prime N. et Itonaga-Delcourt M., « L’appétence des sociétés industrialisées pour les produits artisanaux : paradoxes socioculturel et économique », in Paradoxes de la mondialisation, E. Milliot et N. Tournois (dir.), Vuibert, 2009, p. 115-136. 15. Naisbitt J., High Tech, High Touch, Londres, Nicholas Brealey, 2001. 16. Simpenforder B., e new silk road. How a rising Arab world is turning away from the West and rediscovering China, Palgrave McMillan, 2009 ; Boillot J-J. et Dembinski S. (2014), Chindiafrique, Éditions Odile Jacob. 17. Ziegler J., La Haine de l’Occident, Albin Michel, 2008. 18. Brunswick Y et Danzin A., Naissance d’une civi- lisation. Le choc de la mondialisation, Éditions Unesco, coll. « Défis », 1998. 19. D’autres ouvrages proposent une approche systématique des liens entre culture et marke- ting international, notamment : Usunier J.-C. et Lee J., Marketing across cultures, 6 e édition, Harlow, Prentice Hall, 2012 ; De Mooij M. (dir.), Global marketing and advertising, understanding cultural paradoxes, 3 e édition, Sage Publications Inc., 2009 ; Rugimbana R. et Nwankwo S., Cross- Cultural Marketing, omson, 2002. 20. Sen A., « Valeurs asiatiques et croissance écono- mique », Le Monde, 27 octobre 1998, p. VI. 21. Prime N., « Cultures et mondialisation : l’unité dans la diversité », Expansion Management Review, septembre 2001, p. 53-66. 22. Lemaire J.-P. et Prime N., « Le levier culturel dans la croissance de l’organisation à l’interna- tional », Accomex, 2002, p. 14-18. 23. Ghosn C., « Saving the business without loosing the company », Harvard Business Review, janvier 2002, p. 37-45. © 2015 Pearson France – Marketing International, 2e édition - 9782326001077
Transcript of Notes par chapitre · Notes par chapitre Introduction 1. Pras B., « International : principaux...
Notes par chapitre
Introduction1 Pras B laquo International principaux enjeux
et omnipreacutesence de la culture raquo Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 7-12
2 Geertz C Local Knowledge New York Basic Books 1983
3 Appadurai A Apregraves le colonialisme les conseacute-quences culturelles de la mondialisation Payot 2001 (titre original Modernity at Large Cultural Dimensions of Globalization University of Minnesota Press)
Chapitre 11 Ghauri P N et Cateora P International marke-
ting 3e eacutedition The McGraw-Hill Companies 2010
2 Lemaire J-P Strateacutegie drsquo internationalisation 2e eacutedition Dunod 2004
3 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
4 Cailliau H LrsquoEsprit des religions connaicirctre les religions pour mieux comprendre les hommes Milan coll laquo Deacutebats drsquoideacutees raquo 2006
5 Holden N Cross-Cultural Management a Knowledge Management Perspective Prentice Hall Financial Times 2002
6 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occi-dentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
7 Latouche S LrsquoOccidentalisation du monde Essai sur la signification la porteacutee et les limites de lrsquouni-formisation planeacutetaire La Deacutecouverte 1989
8 Ritzer G Tous rationaliseacutes La mcdonaldisation de la socieacuteteacute Alban 2004
9 Cassen B laquo Un monde polyglotte pour eacutechapper agrave la dictature de lrsquoanglais raquo Le Monde diploma-tique janvier 2005 p 22-23 De Swaan A Words of the World Cambridge Polity Press 2001 Calvet L-J Pour une eacutecologie des langues du monde Plon 1999
10 Warnier J-P La Mondialisation de la culture La Deacutecouverte 1999
11 Levisalles N (dir) laquo Francophonie ma langue vivante raquo suppleacutement agrave Libeacuteration no 7730 16 mars 2006 71 pages
12 Naipaul V S LrsquoInde Plon 199213 Warnier J-P (dir) Le Paradoxe de la marchan-
dise authentique imaginaire et consommation de masse LrsquoHarmattan 1994
14 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits ar t isanaux paradoxes socioculturel et eacuteconomique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
15 Naisbitt J High Tech High Touch Londres Nicholas Brealey 2001
16 Simpenforder B The new silk road How a rising Arab world is turning away from the West and rediscovering China Palgrave McMillan 2009 Boillot J-J et Dembinski S (2014) Chindiafrique Eacuteditions Odile Jacob
17 Ziegler J La Haine de lrsquoOccident Albin Michel 2008
18 Brunswick Y et Danzin A Naissance drsquoune civi-lisation Le choc de la mondialisation Eacuteditions Unesco coll laquo Deacutefis raquo 1998
19 Drsquoautres ouvrages proposent une approche systeacutematique des liens entre culture et marke-ting international notamment Usunier J-C et Lee J Marketing across cultures 6e eacutedition Harlow Prentice Hall 2012 De Mooij M (dir) Global marketing and advertising understanding cultural paradoxes 3e eacutedition Sage Publications Inc 2009 Rugimbana R et Nwankwo S Cross-Cultural Marketing Thomson 2002
20 Sen A laquo Valeurs asiatiques et croissance eacutecono-mique raquo Le Monde 27 octobre 1998 p VI
21 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
22 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo Accomex 2002 p 14-18
23 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
436 Marketing international
24 Ducamp P (2014) laquo Alliance Renault et Nissan font usine commune raquo LrsquoUsine Nouvelle feacutevrier p 29
25 Cohen E La Tentation hexagonale la souve-raineteacute agrave lrsquoeacutepreuve de la mondialisation Fayard 1996
26 httpwwwdwdetrade-tops-agenda-for-germanys-angela-merkel-on-china-tripa-17761479 (consulteacute le 4 novembre 2014) httpwwwlesechosfr07072014lesechosfr0203624990375_en-chine--angela-merkel-accueillie-en-star-de-l-europehtm (consulteacute le 4 novembre 2014)
27 WTO World Trade Report 2011 The WTO and preferential trade agreements From co-existence to coherence
28 Lamy P (dir) Monde-Europe Dunod La Documentation franccedilaise 1993
29 Lequesne C laquo Vers une gouvernance mondiale raquo Alternatives internationales hors-seacuterie no 7 deacutecembre 2009 p 5
30 Rist G Le Deacuteveloppement histoire drsquoune croyance occidentale 3e eacutedition revue et augmenteacutee Presses de SciencesPo coll laquo Reacutefeacuterences raquo 2007
31 Comolet E et Ray O laquo La gouver-nance mondiale insuffisances progregraves et perspectives raquo Lrsquoeacuteconomie mondiale trente ans de turbulences Cahiers franccedilais no 357 juillet-aoucirct 2010 p 50-56
32 Rouland N Aux confins du droit Odile Jacob coll laquo Sciences humaines raquo 1991
33 Seroussi R Introduction au droit compareacute 3e eacutedition Dunod 2008
34 Oxfam France Agir ici laquo Hold-up interna-tional raquo Campagne no 85 mars 2009
35 Harel X et Joly E La Grande Eacutevasion le vrai scandale des paradis fiscaux Les Liens qui Libegraverent 2010
36 Le creacutedit documentaire est le principal moyen de paiement utiliseacute dans les transactions internatio-nales qui permet agrave des degreacutes variables selon le type de creacutedit documentaire ouvert par lrsquoexpor-tateur aupregraves de sa banque drsquoassurer la double seacutecuriteacute par un systegraveme drsquoeacutechange de documents (seacutecuriteacute du paiement pour le vendeur seacutecuriteacute de la livraison attendue pour lrsquoacheteur)
37 Lemaire J-P Strateacutegies drsquointernationalisation 3e eacutedition Dunod 2013
38 laquo Tous avantages faveurs privilegraveges ou immu-niteacutes accordeacutes par une partie contractante agrave un produit originaire ou agrave destination de tous autres pays seront immeacutediatement et sans condition eacutetendus agrave tous produits similaires originaires ou agrave destination de toutes les parties contractantes raquo
39 Les principaux secteurs des services concerneacutes sont la distribution et le commerce de gros et de deacutetail le bacirctiment et les travaux publics lrsquoarchi-tecture la deacutecoration lrsquoentretien le geacutenie civil et lrsquoingeacutenierie les services financiers bancaires et
drsquoassurances la recherche et deacuteveloppement les services immobiliers et le creacutedit-bail location les services de communication les postes les teacuteleacutecoms lrsquoaudiovisuel les technologies de lrsquoin-formation le tourisme et les voyages les hocirctels et les restaurants les services de lrsquoenvironne-ment dont la voirie lrsquoenlegravevement des ordures lrsquoassainissement la protection du paysage et de lrsquoameacutenagement urbain les services reacutecreacutea-tifs culturels et sportifs dont les spectacles les bibliothegraveques les archives et les museacutees lrsquoeacutedi-tion lrsquoimprimerie et la publiciteacute les transports par toutes les voies imaginables y compris spatiales l rsquoeacuteducation primaire secondaire supeacuterieure et la formation permanente la santeacute animale et humaine
40 Jaffrelot C (dir) laquo Introduction raquo LrsquoEnjeu mondial les pays eacutemergents Presses de SciencesPo LrsquoExpress 2008 p 13-22
41 Vedrine H Continuer lrsquohistoire Flammarion 2008
42 Gabbas J-J et Losch B laquo La fabrique en trompe lrsquoœil de lrsquoeacutemergence raquo in C Jaffrelot (dir) LrsquoEnjeu mondial les pays eacutemergents Presses de SciencesPo LrsquoExpress 2008 p 25-40
43 Ziegler J La Haine de lrsquoOccident Albin Michel 2008
44 Santiso J laquo La Chine dame le pion agrave lrsquoOccident en Ameacuterique latine comme en Afrique raquo Enjeux Les Eacutechos septembre 2008 p 89
45 Lemaire J-P Strateacutegie drsquo internationalisation 2e eacutedition Dunod 2004
46 httpmoneycnncommagazinesfortuneglobal5002010
47 Grasland E et Madelin T laquo Nucleacuteaire Abu Dhabi ou les leccedilons drsquoun eacutechec raquo Les Eacutechos 11 janvier 2010 p 10
48 Huchet J-F et Ruet J laquo Les multinationales chinoises et indiennes agrave la conquecircte du monde raquo in C Jaffrelot (dir) LrsquoEnjeu mondial les pays eacutemergents Presses de SciencesPo LrsquoExpress 2008 p 209-219
49 Li P P laquo Towards a learning-based view of inter-nationalization the accelerated trajectories of cross-border learning for latecomers raquo Journal of International Management 16 2010 p 43-59
50 BCG Report laquo 2013 BCG Global challengers raquo https wwwbcgperspectivescomcontentarticlesglobalization_growth_introducing_the_2013_bcg_global_challengers
51 Von Gastrow J-P laquo La mutation des fournis-seurs de pays agrave bas coucircts raquo Les Eacutechos 20 octobre 2007 p 13
52 BCG Report laquo 2014 BGC Local dynamos raquo (https wwwbcgperspectivescomcontentarticlesglobalization_consumer_products_2014_bcg_local_dynamos_how_companies_emerging_markets_winning_home)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
437Notes par chapitre
53 Ouziel S laquo Fusions-acquisitions et apregraves raquo Les Cahiers du management de lrsquoExpansion 10 septembre 2010 (httpwwwlexpansioncomcahiers-du-managementfusions-acquisitions-et-apres_237810html)
54 Delaroche P laquo Faurecia combine acquisitions et alliances raquo Les Cahiers du management de lrsquoEx-pansion 26 aoucirct 2010 (httpwwwlexpansioncomcahiers-du-managementfusions-acquisi-tions-et-apres_237810html)
55 Ohmae K Triad Power The Coming Shape of Global Competition The Free Press New York 1985
56 Friedman T La Terre est plate Eacuteditions Saint-Simon 2006
57 Apoteker T laquo Les 30 marcheacutes cibles pour les exportateurs franccedilais raquo Le Moci no 1858 2010 p 8-14 OMC laquo Rapport sur le commerce mondial 2014 raquo (httpwwwwtoorgfrenchres_fbooksp_fwtr14-1_fpdf)
58 Passet O laquo Vers une productions moins inter-nationaliseacutee raquo Alternatives Eacuteconomies Hors seacuterie ndeg 101 2014 p 62-64
59 Lemaire J-P laquo Pays eacutemergents les investisseurs au pied du mur raquo LrsquoExpansion Management Review juin 2010 p 36-45
60 Moatti S laquo Les multinationales au coeur des eacutechanges mondiaux raquo Alternatives eacuteconomiques hors-seacuterie no 90 octobre 2011 p 18-19
61 httpwwwidegojpEnglishPresspdf20110606_newspdf
62 En comptabiliteacute nationale comme dans la balance des paiements le domaine des laquo services raquo associe les revenus drsquoactiviteacutes traditionnelles comme le tourisme lrsquoassurance ou le fret les services lieacutes aux transferts de technologie les revenus des capitaux placeacutes precircteacutes ou investis agrave lrsquoeacutetranger agrave court et agrave long terme et les transferts de fonds des travailleurs eacutemigreacutes
63 httpwwwbanque-francefrfrstatistiqueseconomieeconomie-balanceinvestissements-directshtm
64 Chavagneux C laquo La mondialisation des firmes fait une pause raquo Alternatives eacuteconomiques hors-seacuterie no 86 octobre 2010 p 78-79
65 World Investment Report 2013 (httpwwwunctadorgendocswir2011_enpdf)
66 Lemaire J-P et Klein J Financement interna-tional des entreprises Vuibert coll laquo Explicit raquo p 1 2006
67 Alternatives eacuteconomiques ndash Les marcheacutes finan-ciers hors-seacuterie no 87 deacutecembre 2010
68 Samuelson R laquo La faillite morale de Goldman Sachs raquo Courrier international no 118 6-11 mai 2010 p 57
69 Stiglitz J Le Triomphe de la cupiditeacute Les Liens qui Libegraverent 2010
70 Chavagneux C et Moatti S laquo La finance enfin au pas raquo Alternatives eacuteconomiques no 280 mai 2009 p 47-57
71 Mandelbrot B et Hudson R L Une approche fractale des marcheacutes Risquer perdre gagner 2e eacutedition Odile Jacob 2009
72 Lrsquoefficience des marcheacutes exprime lrsquoideacutee que les prix reflegravetent agrave chaque instant toute lrsquoinforma-tion disponible Or dans le monde des 2080 (loi de Pareto et non pas loi de la moyenne) les inter-venants nrsquoont eacutevidemment pas un accegraves eacutegal agrave lrsquoinformation Les laquo effets de meacutemoire raquo geacutenegraverent une dynamique intrinsegraveque aux marcheacutes finan-ciers (la hausse suit la hausse la baisse suit la baisse) qui nrsquoest pas reacuteductible agrave lrsquoarriveacutee ou non de nouvelles informations exteacuterieures au marcheacute De plus laquo les effets drsquointeractions raquo entre les diffeacuterents acteurs creacuteent des tendances autonomes et du mimeacutetisme qui entraicircnent des bulles
73 Riols Y-M laquo Comment la Chine achegravete lrsquoEu-rope raquo (httpwwwlexpansioncomeconomiecomment-la-chineachete-l-europe_243492html) [consulteacute le 7 deacutecembre 2010] Courrier international laquo Pour srsquoimplanter en Chine il faut y mettre le prix raquo no 1053 6-12 janvier 2011 p 40
74 Lemoine F laquo La Chine ne sauvera pas les pays riches raquo Alternatives internationales hors-seacuterie no 8 deacutecembre 2010 p 38-39
75 Maillet C et Le Manh A Le Meilleur des normes comptables internationales IAS-IFRS SuprsquoFoucher LMD coll laquo Expertise comptable raquo 4e eacutedition 2010
76 Toute opeacuteration drsquoachat ou de vente drsquoune marchandise est speacuteculative degraves lors qursquoelle est motiveacutee par l rsquoanticipation drsquoune varia-tion imminente du prix et non par lrsquoemploi ou la transformation de ladite marchandise Appliqueacutee agrave la finance la speacuteculation consiste agrave acqueacuterir ou agrave ceacuteder un titre non pas en raison de son rendement (le taux drsquointeacuterecirct des obligations les dividendes drsquoune action) mais parce que lrsquoon entend profiter drsquoune variation prochaine du cours des titres
77 httpbourselesechosfrforexinfos-et-analysesle-marche-des-changes-represente-5-300-mds-par-jour-bri-910009php (consulteacute le 5 novembre 2014)
78 Hayek N laquo On a perdu lrsquoesprit drsquoentreprise raquo wwwlexpressfr 19 juillet 2009 p 15-18
79 Chavagneux C laquo Comment les speacuteculateurs profitent de la crise raquo Alternatives eacuteconomiques no 289 mars 2010 p 11-12
80 Courrier international ndash Dossier La planegravete des robots no 1019 mai 2010 p 32-39 Feitz A laquo Les robots relegraveve drsquoun Japon vieillissant raquo Enjeux mai 2008 p 62-66
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
438 Marketing international
81 Testart J Bougain C et Sinai S Labo-Planegravete ou comment 2030 se preacutepare sans les citoyens Fayard Mille et une nuits 2011
82 Thomke S et Srivastava M laquo The Dabbawala System On-Time Delivery Every Time raquo Harvard Business School Harvard 9-610-059 October 2010 (httpwwwtrinitypartnership comblogmicheltestard janvier 2008)
83 BCG Repor t laquo T he Most Innovative Companies 2014 Breaking Through Is Hard to Do raquo (httpwwwgooglefrurl sa=tamprct=jampq=ampesrc=sampsource=webampcd=6ampved=0CEcQFjAFampurl=http3A2F2Fwwwbcgfr2Fdocuments2Ffile174812pdfampei=y0F3VNnwMpDvaM-sgpgFampusg=AFQjCNHBOm6TaZkZ3GN6XRNR_9S_lkcVqAampbvm=bv80642063dd2s)
84 Licoppe C LrsquoEacutevolution des cultures numeacuteriques du lien social agrave lrsquoorganisation du travail FyP Eacuteditions coll laquo Innovation raquo 2009
85 Fayon D Web 20 et au-delagrave Nouveaux inter-nautes du surfeur agrave lrsquoacteur Eacuteconomica 2010 Balague C et Fayon D Facebook Twitter et les autres Pearson Village Mondial 2010
86 Cyclope 2013 Eacuteconomica 201387 Ziegler J LrsquoEmpire de la honte Fayard 2005
Arme de destruction massive geacuteopolitique de la faim Le Seuil 2011
88 Krotoff A Les Pays en voie de deacuteveloppement nouveaux moteurs du deacuteveloppement durable via les multinationales occidentales Lrsquoexemple de la Chine meacutemoire de recherche master en mana-gement ESCP Europe 2010
89 laquo Les chiffres de lrsquoeacuteconomie 2015 - Climat 2015 anneacutee deacutecisive raquo Alternatives eacuteconomiques hors-seacuterie ndeg102 p 76-77
90 Le Monde laquo Rio+20 le Breacutesil gagnant la planegravete perdante raquo 22 juin 2012 httpwwwlemondefrideesarticle20120622rio-20-le-bresil-gagnant-la-planete-perdante_1723211_3232html
91 Aldy J amp W Pizer Comparability of Effort In International Climate Policy Architecture discus-sion paper Harvard Kennedy School janvier 2014
92 Wagenhofer E We feed the world IFO Imagine Film Distribution 2007
93 laquo LrsquoEacutetat de l rsquoinseacutecuriteacute alimentaire dans le monde 2014 raquo httpwwwfaoorgpublicationssofi2014fr (consulteacute le 5 novembre 2014)
94 Griffon M laquo La terre va-t-elle manquer de terres raquo Alternatives internationales hors-seacuterie no 7 deacutecembre 2009 p 40-41 Brunel S Nourrir le monde vaincre la faim Larousse 2009 Parmentier B Nourrir lrsquohumaniteacute les grands problegravemes de lrsquoagriculture mondiale au xxie siegravecle La Deacutecouverte 2009
95 Chavagneux C laquo Mondialisation et emploi la longue transition raquo Alternatives eacuteconomiques hors-seacuterie ndeg 71 deacutecembre 2006 p 60-63
96 laquo Les chiffres de lrsquoeacuteconomie 2015 ndash Sud la bombe urbaine raquo Alternatives eacuteconomiques hors-seacuterie ndeg 102 octobre 2014 p 82-83
97 Gerland P et al laquo World population stabiliza-tion unlikely this century raquo Sciences octobre 2014 vol 346 ndeg 6206 p 234-237
98 N a t i o n s u n i e s Wo r l d p o p u l a t i o n a g i n g 2 013 ( ht t p w w wu n o r g e n developmentdesapopulationpublicationspdfageingWorldPopulationAgeingReport2013pdf)
99 Meyer M laquo La bombe deacutemographique nrsquoest plus ce qursquoelle eacutetait raquo Courrier international no 749 mars 2005 p 44-46
100 Allianz Global Wealth Report 2014 lsquo(httpswwwallianzcomv_1411404269000mediapressdocumentAllianz_Global_Wealth_Report_2014_enpdf)
101 Brunel S laquo Afrique le deacutefi des classes moyennes raquo Sciences Humaines ndeg 261 juillet 2014
102 laquo Le consommateur aux poches pleines est neacute raquo Courrier international ndeg 1123 mai 2012
103 Neri M laquo The New Middle Class In Brazil raquo Fundaccedilatildeo Getulio Vargas (httplucianuchicagoedublogsbricfiles201105NCM_Neri_FGV__HarvardMIT_Chicago1pdf)
104 httpthebrazilbusinesscomarticlesocial-classes-in-brazil (consulteacute le 7 novembre 2014)
105 Maitra S Who are the Indian Middle Class A Mixture Model of Class Membership based on Durables Ownership 2011
106 Buisson J laquo Le mythe de la classe moyenne raquo Le Monde 3 mars 2014
107 De La Vega X laquo Les villes agrave la conquecircte du monde raquo Les Grands Dossiers des sciences humaines no 17 2009-2010 p 22-24
108 laquo Les chiffres de lrsquoeacuteconomie 2009 ndash La planegravete des villes raquo Alternatives eacuteconomiques hors-seacuterie no 78 octobre 2008 p 84-85
109 Sassen S Global Networks ndash linked cities New York Londres Routledge 2002 Sassen S The global city New York London Tokyo 2e eacutedition Princeton University Press 2001
110 Taylor P J World City Network a Global Urban Analysis Londres Routledge 2004
111 httpwwwlboroacukgawc112 Damon J laquo Faut-il avoir peur de lrsquourbanisation
du monde raquo Alternatives eacuteconomiques no 274 2008 p 83-85
113 Davis M Le Pire des mondes possibles ndash De lrsquoexplosion urbaine au bidonville global La Deacutecouverte 2007
114 httpwwwunorgfrmillenniumgoalsbkgdshtml
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
439Notes par chapitre
115 Rahnema M et Robert J La Puissance des pauvres Actes Sud 2008
116 Clerc D laquo La pauvreteacute frappe un Europeacuteen sur six raquo Alternatives internationales hors-seacuterie no 8 deacutecembre 2010 p 34-35
117 https wwwciagovlibrarypublicationsthe-world-factbookrankorder2172rankhtml countryName=SerbiaampcountryCode=riampregionCode=euamprank=113ri
118 Dunn AL laquo Average America vs the One Percent raquo Forbes 21 mars 2012 (httpwwwforbescomsitesmoneywisewomen20120321average-america-vs-the-one-percent)
119 httpwwwiomintfileslivesitesiomfilesinfographicsiom_infographicsjpg (consulteacute le 5 novembre 2014)
120 Le Monde ndash LrsquoAtlas des migrations les routes de lrsquohumaniteacute hors-seacuterie coeacutedition La Vie Le Monde 2008-2009 Fournier L laquo Les migra-tions internationales raquo Sciences humaines no 213 mars 2010 p 20-25
121 Wihtol de Wenden C La Globalisation humaine PUF 2009
122 Badie B Brauman R Decaux E et Devin G Pour un autre regard sur les migrations construire une gouvernance mondiale La Deacutecouverte 2008
123 Bruneau M Diasporas et espaces transnatio-naux Anthropos-Economica 2004
124 Insee Boniface P et Veacutedrine H Atlas du monde global Armand Colin Fayard 2010
125 laquo La pauvreteacute progresse en France raquo Observatoire des ineacutegaliteacutes 9 septembre 2014 (httpwwwinegalitesfrspipphp article270)
126 httpwwwinseefrfrthemestableauasp ref_id=NATnon04249 (consulteacute le 6 novembre 2014)
127 Beaud S Confavreux J et Lindgaard J La France invisible La Deacutecouverte 2006
128 Houdreacute C et al laquo Ineacutegaliteacutes de niveau de vie et pauvreteacute en 2011 raquo (httpwwwinseefrfrffcdocs_ffcREVPMEN14_a_VE_niveauviepdf)
129 Objectif du Milleacutenaire pour le Deacuteveloppement Rapport 2014 (httpwwwundporgcontentdamundplibraryMDGfrenchUNDP_MDGReport_FR_2014Final1pdf)
130 Diaz P La Fin de la pauvreteacute Cineacutema Libre Studio Cargo Films 2009 documentaire qui srsquoappuie sur la theacuteorie de Henry Georges qui fut le premier philosophe de son eacutepoque dans Progregraves et pauvreteacute agrave penser que le progregraves nrsquoal-leacutegeait pas la pauvreteacute mais la geacuteneacuterait (wwwschalkenbachorg)
131 De Soto H Le Mystegravere du capital pourquoi le capitalisme triomphe en Occident et eacutechoue partout ailleurs Flammarion coll laquo Champs raquo 2007
132 Hessel S Indignez-vous Indigegravene Eacuteditions 2010
133 Dortier J-F laquo Lrsquoabicircme ou la meacutetamorphose Rencontre avec Edgar Morin raquo Sciences humaines no 201 2009 p 30-33
134 httpeceuropaeuenterprisepoliciessustai-nablebusinesscorporate-social-responsibilityindex_enhtm
135 httpwwwmarketingdurablenet136 Laville E LrsquoEntreprise verte 3e eacutedition Pearson
Village Mondial 2009137 Yunus M Vers un monde sans pauvreteacute JC Lattegraves
Le Livre de Poche 1997138 Chouinard Y laquo Il faut consommer autrement raquo
Les Eacutechos 11 janvier 2010 p 13139 Ardouin J-L et Fa iv re-Tav ignot B
laquo Deacuteveloppement durable changement ou rupture raquo LrsquoArt du management Les Eacutechos 29 mai 2008 p 4-5
140 Lisicki O et Prime N (2014) laquo Le BoP comme agent drsquoinnovation du segment au ferment raquo Eacuteconomies et Socieacuteteacutes Seacuterie laquo Eacutetudes critiques en management raquo KC ndeg 3 12014 p 159-171
141 Par exemple pour une approche tregraves peacuteda-gogique Leonard A The Story of Stuff The Impact of Overconsumption on the Planet Our Communities and Our Health-and How We Can Make It Better Free Press 2009
142 Si tout le monde consommait comme des Franccedilais il faudrait trois planegravetes pour satisfaire la consommation mondiale mais il en faudrait neuf pour une consommation agrave la californienne contre seulement un dixiegraveme de planegravete pour un mode de vie malien (propos recueillis par Herveacute Kempf Le Monde du 26 mai 2005 suppleacutement laquo Deacuteveloppement du racircble raquo)
143 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de la valeur eacutetendue Dunod 2009
144 Sele K laquo Marketing ethics in emerging markets ndash coping with ethical dilemmas raquo IIMB Management Review 2006 p 95-103
Chapitre 21 laquo Risques et opportuniteacutes 2010 raquo Le Moci
no 1858 21 janvier 2010 p 6-142 Vadcar C laquo Les prochains marcheacutes porteurs agrave
lrsquohorizon 2015-2020 raquo Prospective et entreprise chambre de commerce et drsquoindustrie de Paris 2009
3 Dunning John H (2000) The eclectic para-digm as an envelope for economic and business theories of MNE activity International Business Review vol 9 2 pp 163-190 Chen Tain-Jy Chen Homin amp Ku Ying-Hua (2004) Foreign direct investments and local linkages Journal of International Business Studies vol 35 4 pp 320-333
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
440 Marketing international
4 Crozet Y laquo Trente ans de deacutereacuteglementation quel bilan raquo Regards croiseacutes sur lrsquo eacuteconomie vol 2(2) 2007 p 118-126
5 Kiambu J laquo Deacutereacuteglementation des services de teacuteleacutecommunications en Reacutepublique deacutemocra-tique du Congo raquo Revue drsquoeacuteconomie reacutegionale et urbaine no 5 2009 p 975-994
6 httpwwwagenceecofincomoperateur1111-24215-rd-congo-yozma-time-turns-nouvel-operateur-telecom-a-lance-son-reseau-en-phase-test (consulteacute le 17 novembre 2014)
7 laquo Gaz (marcheacute) raquo Xerfi 700 2014 83 pages8 httpdonneesbanquemondialeorgindicateur
NYGNPPCAPCD (consulteacute le 13 novembre 2014)
9 httpweekofrwp-contentuploads201303morgan-stanley-global-auto-sales-summary (consulteacute le 28 novembre 2014)
10 Rousseau Y laquo La Chine devient officiellement le premier marcheacute automobile du monde raquo Les Eacutechos 11 janvier 2010 p 19
11 Chapuis D laquo Le luxe franccedilais mise sur le redeacute-marrage du Moyen-Orient raquo wwwlesechosfr (mis en ligne le 3 novembre 2010)
12 Vernon R laquo International Investment and International Trade in the Product Cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 UBIFRANCE (2014) Grande distribution agrave dominante alimentaire fiche secteur
14 httpwwwgeoxbizenglishir_ir-basp (consulteacute le 10 avril 2015)
15 laquo Breathable shoes branding success through patenting raquo httpwwwwipointipadvantageendetailsjsp id=893 (consulteacute le 16 septembre 2010)
16 Lrsquointeacuterecirct des deacutelocalisations doit inteacutegrer certains facteurs limitatifs notamment le controcircle de la qualiteacute le coucirct des transports la faible produc-tiviteacute la perte de capaciteacute drsquoinnovations et lrsquoincitation au deacuteveloppement de concurrences nouvelles
17 Chavagneux C laquo Les paradis fiscaux un fleacuteau pour lrsquoEurope raquo Alternatives eacuteconomiques hors-seacuterie ndeg 102 octobre 2014 p 22-23
18 laquo Zones franches coucircts et avantages raquo LrsquoObservateur de lrsquoOCDE no 275 novembre 2009 httpwwwobservateurocdeorgnewsfullstoryphpaid2577Zones_franches _co_FBts_et_avantageshtml (consulteacute le 6 novembre 2010)
19 Radjou N et Badhu J Lrsquoinnovation Jugaad rede-venons ingeacutenieux Diateno 2013
20 Immelt J R Govindarajan V et Trimble C laquo How GE is disrupting itself raquo Harvard Business Review octobre 2009 p 3-12
21 Les deacutelais de paiement consentis entre entiteacutes non financiegraveres lors des eacutechanges commerciaux servent agrave veacuterifier la conformiteacute drsquoune commande
ou drsquoune prestation mais srsquoexpliquent eacutegalement par le rapport de force existant entre client et fournisseur Comme chaque entreprise est tour agrave tour fournisseur et acheteur elle srsquoefforce drsquoobtenir de ses fournisseurs le creacutedit qursquoelle a ducirc consentir agrave ses clients Si elle nrsquoy parvient pas le solde qui reste agrave sa charge (solde du creacutedit interentreprises) est le solde commercial Selon la taille ou le secteur drsquoactiviteacute de lrsquoentreprise le solde commercial va alors constituer une source de financement agrave court terme (par exemple dans la grande distribution de deacutetail) ou une charge de treacutesorerie
22 httpeceuropaeuenterprisepoliciessingle-market-goodsfighting-late-paymentsindex_frhtm (consulteacute le 17 novembre 2014)
23 Baromegravetre Atradius (httpcmassistancefr6html consulteacute le 8 novembre 2010)
24 laquo Les deacutelais de paiement srsquoa l longent et plombent toujours plus drsquoentreprises raquo Le Monde 19 novembre 2013 httpwwwlemondefreconomiearticle20131119les-delais-de-paiement-s-allongent-et-plombent-toujours-plus-d-entreprises_3516033_3234html (consulteacute le 17 novembre 2014)
25 Ibid Garcia 199626 Han H laquo Fourches caudines agrave la chinoise raquo
Courrier international no 1060 24 feacutevrier-2 mars 2011 p 13
27 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo Entreprendre et diriger no 1 1996 p 4-17
28 UBIFRANCE (2014) La franchise au Liban fiche secteur
29 Branzei O et Abdelnour S laquo Another day another dollar entreprise resilience under terrorism in developing countries raquo Journal of International Business Studies vol 41 2010 p 804-825
30 Lestavel T ldquoComment se preacutemunir contre le risque de change rdquo Alternatives eacuteconomiques ndeg343 Feacutevrier 2015 p72-73
31 httpwwwlemocicom3-les-operations-de-compensation-countertrade-ou-counterpur-chase (consulteacute le 10 avril 2015)
32 Chatillon S Le Droit des affaires internationales 5e eacutedition Vuibert 20
33 Orsenna E Voyage au pays du coton petit preacutecis de mondialisation Fayard Le Livre de Poche 2006
34 httpwwwiccwboorgProducts-and-ServicesArbitration-and-ADRArbitrationIntroduction-to-ICC-ArbitrationStatistics (consulteacute le 17 novembre 2014)
35 OMPI (httpwwwwipointamcfrarbitrationcase-examplehtml)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
441Notes par chapitre
36 httpwwwlexpansioncomentreprisece-qui-reste-de-danone-en-chine-apres-le-divorce-avec-wahaha_202126html (consulteacute le 30 septembre 2009)
37 laquo Danone tente de se relancer sur le marcheacute chinois du lait pour beacutebeacute raquo Le Monde 31 octobre 2014 ht tpw w wlemondefreconomiearticle20141031danone-tente-de-se-relancer-sur-le-marche-chinois-du-lait-pour-bebe_4515825_3234html (consulteacute le 17 novembre 2014)
38 httpwwwdanonecomfrpour-vousjourna-listesdecryptagesnos-marchespuidchine (consulteacute le 17 novembre 2014)
39 Lee J A laquo Cultural Analysis of Overseas Operations raquo Harvard Business Review mars-avril 1966 p 106-111
40 Usunier J-C et Lee J Marketing across cultures 5e eacutedition Harlow Prentice Hall 2009
41 Hofstede G laquo Motivation Leadership and Organization Do American theories Apply Abroad raquo Organizational Dynamics vol 9(1) 1980 p 42-62
42 httpwwwbrandchannelcomhomepost20111130UAE-Residents-Upset-Over-Puma-Shoes-113011aspx (consulteacute le 17 novembre 2014)
Chapitre 31 Lassudrie-Duchecircne B laquo La demande de diffeacute-
rences et lrsquoeacutechange international raquo Eacuteconomies et Socieacuteteacutes juin 1971
2 Lemaire J-P ibid 3 Hauri P N et Cateora P International marke-
ting 3e eacutedition The McGraw-Hill Companies 2010
4 Krugman P Geography and trade MIT Press 1991
5 Crsquoest ainsi une question essentielle de la poli-tique industrielle et commerciale strateacutegique de nombreux pays notamment agrave croissance rapide que de savoir quel est le degreacute de protection initiale dont ont besoin les secteurs nouveaux et les industries naissantes pour se deacutevelopper
6 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review 60 1970 p 441-448
7 Barney J B laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17 mars 1991 p 99-120
8 Kim C M et Mauborgne R Blue ocean strategy how to create uncontested market space and make the competition irrelevant Harvard Business School Press 2005 Kim C M et Mauborgne R Strateacutegie Oceacutean Bleu 2e eacutedition Pearson-Village Mondial 2010
9 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
10 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006 p 47
11 Mayhofer U (dir) Les grands auteurs en mana-gement international EMS 2014
12 Vernon R laquo International investment and inter-national trade in the product cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 Johansson J et Vahlne J-E laquo The interna-tionalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
14 Charreaux G et Couret J De nouvelles theacuteories pour geacuterer lrsquoentreprise Economica 2000
15 Williamson O Markets and hierarchies analysis and antitrust implications Free Press New York 1975 (voir aussi laquo Transaction cost economics the governance of contractual relations raquo Journal of Law and Economics vol 22 1979 p 233-261)
16 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review vol 60 1970 p 441-448
17 Anderson E et Gatignon H laquo Modes of foreign entry a transaction cost analysis and proposi-tions raquo Journal of International Business Studies vol 3 1986
18 North D Institutions institutional change and economic performance Harvard Business University Press Cambridge 1990 Scott W R Institutions and organizations Thousand Oaks Sage California 1995
19 North D ibid p 3 20 Scott W R ibid p 3321 Peng M W ibid Peng M W Wang D Y L
et Jiang Y laquo An institution-base view of inter-national business strategy a focus on emerging economies raquo Journal of International Business Studies vol 39 2008 p 920-936
22 Dunning J H International production and the multinational entreprise Allen amp Unwin Londres 1981
23 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 11 pages (httpwwwecoleorg) Fainsilber D laquo La nouvelle usine Renault au Maroc va monter rapidement en puissance raquo Les Eacutechos 1er juin 2010 p 19
24 Paveau J (dir) Exporter pratique du commerce international 22e eacutedition Foucher 2010
25 Prahalad C K et Doz Y L The multinational mission Free Press New York 1987
26 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de la valeur eacutetendue Dunod 2009
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
442 Marketing international
27 Porter M E et Kramer M R laquo Creating shared Value raquo Harvard Business Review vol 89(12) janvier-feacutevrier 2011 p 62-77
28 laquo Novo Nordisk managing sustainability ar home and abroad raquo Richard Ivey School of Business Case study 0B12M081 2012
29 Porter M E et Kramer M R laquo Strategy and society the link between competitive advantage and Corporate Social Responsibility raquo Harvard Business Review deacutecembre 2006 p 78
30 httpprojectveja-storecom (consulteacute le 10 deacutecembre 2014)
31 httpwwwchefdentreprisecomChef-d-entreprise-MagazineArticleVeja-la-premiere-basket-etiquetee-equitable-36813-1htm (consulteacute le 10 deacutecembre 2014)
32 Simanis E et Hart S laquo Innovation from the inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
33 httpwwwaccorcomfrgroupestrategiehtml (consulteacute le 24 mars 2015)
34 Robertson R D ibid35 Levitt T laquo The globalization of markets raquo
Harvard Business Review mai-juin 1983 p 92-102
36 Il est inteacuteressant de noter que les eacutecrits en marke-ting international tregraves largement drsquoorigine ameacutericaine utilisent le terme de globalization pour qualifier la strateacutegie standardiseacutee cette confusion seacutemantique traduisant l rsquoorienta-tion ideacuteologique dominante en faveur drsquoune mondialisation standardiseacutee en fonction du pays drsquoorigine (en lrsquooccurrence des Eacutetats-Unis) En reacutealiteacute lrsquooption de standardisation nrsquoest que lrsquoune des deux options de lrsquoalternative laquo stan-dardisation-adaptation raquo de la politique drsquooffre marketing international et les auteurs ont inventeacute tregraves vite le terme glocalization qui tradui-rait mieux la notion de laquo mondialisation raquo dans sa conception europeacuteenne Nous utiliserons le terme franciseacute de laquo globalisation raquo comme syno-nyme de laquo mondialisation raquo
37 Takeushi H et Porter M laquo The strategic role of international marketing managing the nature and the extent of worldwide coordination raquo in M Porter (eacuted) Competition in global indus-tries Harvard Graduate School of Business Administration Cambridge 1986
38 Douglas S P et Craig C S laquo The myth of globa-lization raquo Columbia Journal of World Business 22(4) 1987 p 19-29
39 Deher O laquo Quelques facteurs de succegraves pour la politique de produits de lrsquoentreprise exporta-trice les liens entre marketing et production raquo Recherche et applications en marketing 1(3) 1986 p 55-74
40 Prime N laquo Ikea International development raquo in European Cases in Retailing M Dupuis et
J Dawson (eacuted) Blackwell Publishers 1999 p 33-48
41 httpwwwlesechosfr20042006LesEchos19651-175-ECH_le-groupe-ikea-repart-a-la-conquete-du-japon-apres-un-pre-mier-echechtmWhw1cYHT43XEI82c99
42 Zentes J Swoboda Bet Schramm-Klein H (2013) Internationales Marketing Vahlen Franz Gmbh
43 Merle A laquo Comprendre et geacuterer un programme de customisation de masse raquo Deacutecisions Marketing no 59 juillet-septembre 2010 p 39-48
44 httpwwwbigmacindexorg2011-big-mac-indexhtml
45 httpwwwaboutmcdonaldscomcontentdamAboutMcDonaldsInvestorsMcDs2013AnnualReportpdf (consulteacute le 18 novembre 2014) Faulk S et Usunier J-C laquo Fast food Halal or Haram raquo Case study Graduate school of business Vignali C laquo McDonaldrsquos ldquoThink global act localrdquo ndash the marketing mix raquo British Food Journal vol 103(2) 2001 p 97-111
46 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006
47 Levy M et Thijssen V laquo Le portail eacuteditorial de Microsoft (Microsoft network MSN) en France dynamiques des strateacutegies de marke-ting international (2003-2009) raquo MS Marketing Communication Executive ESCP Europe 2008
48 httpwwwcaradisiaccomCitroen-Metropolis-elle-sera-commercialisee-en-Chine-62830htm et httpmonvolantcyberpressecanouvelles2010041901-4272028-un-prototype-citroen-concu-en-chinephp (consulteacutes le 24 mars 2015) laquo Citroeumln en Chine agrave Wuhan DCAC passe agrave la vitesse supeacuterieure raquo Le MOCI no 1447 22 juin 2000 p 34-38
49 httpwwwlatribunefrentreprises-financeindustrieautomobile20130422trib000760983comment-psa-a-enfin-sorti-la-tete-hors-de-l-eau-en-chinehtmlxtor=EPR-2-[Morning+Briefing]- 20130424 (consulteacute le 18 novembre 2014)
50 Interview de Robert A McDonald President and CEO de PampG httpwwwpgcomen_USdownloadsinvestorsannual_reports2010PG_2010_AnnualReportpdf
51 laquo Economic status of Muslims Dalits dismal NCAER raquo Business Standard Rediffcom New Delhi 29 mars 2010
52 httpwwwbrookingseduresearchinteractives2013ending-extreme-povertypoverty_line (consulteacute le 18 novembre 2014)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
443Notes par chapitre
53 Ortiz I et Cummins M Lrsquoineacutegaliteacute mondiale la reacutepartition des revenus dans 141 pays rapport de lrsquoUNICEF aoucirct 2012 p 10 httpwwwuniceforgsocialpolicyfilesL_Inegalite_Mondialepdf
54 Les travaux du statisticien Hans Rosling sur de nombreuses variables sont particuliegraverement riches et parlants gracircce agrave leur preacutesentation visuelle dynamique tregraves originale (httpwwwgapminderorg) Lrsquoexplication des dynamiques de la croissance de la population et de la richesse mondiales agrave l rsquoaide de boicirctes Ikea peut ecirctre consulteacutee (httpwwwgapminderorgvideospopulation-growth-explained-with-ikea-boxes)
55 PNUD Rapport sur le deacuteveloppement humain 2014 httphdrundporgsitesdefaultfileshdr14-report-frpdf
56 (rapport 2013 consulteacute le 20 avril 2015)57 From challenges to opportunity The role of
business in tomorrowrsquos society WBCSD co Earthprint Limited Genegraveve 2006 (publication disponible sur wwwwbcsdcom)
58 Court D et Narasimham L laquo Capturing the worldrsquos emerging middle class raquo McKinsey Quarterly 2010
59 Wright M Filatotchev I Hoskisson R E et Peng M W laquo Strategy research in emerging economies challenging the conventional wisdom raquo Journal of Management Studies vol 42(1) 2005 p 1-33
60 Prahalad C K et Lieberthal K laquo The end of corporate imperialism raquo Harvard Business Review aoucirct 2003 p 109-117
61 Scemana C laquo La perle chinoise de LrsquoOreacuteal raquo httpwwwlexpressfr 12 mai 2010 p 72-74 mai 2013)
62 Viswanathan M et Rosa J A Product and market development for subsistence marketplaces consumption and entrepreneurship beyond literacy and resource barriers Elsevier Amsterdam 2007
63 Hammond A L Kramer W J Katz R S Tran J T et Walker C The next 4 billion market size and business strategy at the base of pyramid World Resource Institute International Finance Corporation Washington DC 2007
64 Lrsquoensemble des donneacutees statistiques est consul-table sur le site httpwwwwriorgpublication
65 Guesalaga R et Marshall P laquo Purchasing power at the bottom of pyramid differences across geographic regions and income tiers raquo Journal of Consumer Marketing vol 25(7) 2008 p 413-418
66 Anderson J L Markides C et Kupp M laquo The last frontier market creation in conflict zones deep rural areas and urban slums raquo California Management Review vol 52(4) eacuteteacute 2010 p 6-28
67 Ireland J laquo Lessons for successful BOP marke-ting from Caracasrsquo slums raquo Journal of Consumer Marketing vol 27(5) 2008 p 430-438
68 Karnani A laquo The mirage at the bottom of the pyramid the private sector can help alleviate poverty raquo California Management Review vol 44(4) eacuteteacute 2007 p 90-111
69 Hahn R laquo The ethical rationale of business for the poor ndash Integrating the concepts bottom of pyramid sustainable development and corpo-rate citizenship raquo Journal of Business Ethics vol 84 2009 p 313-324
70 De Reboul H et Verger-Lisicki O Et les clients pauvres Quand les entreprises srsquoengagent IMS ndash Entreprendre pour la citeacute Autrement 2008
71 Prahalad C K et Hart S L laquo The fortune at the bottom of thepyramid raquo Strategy + Business no 2 premier trimestre 2002 p 1-14 Prahalad C K The fortune at the bottom of the pyramid eradi-cating poverty through profits Wharton School Publishing NJ 2004
72 Anderson J et Markides C laquo Strategic innova-tion at the base of pyramid raquo Sloan Management Review vol 49(1) automne 2007 p 83-88
73 Simanis E et Hart S The base of pyramid protocol towards next generation BOP strategy 2d eacutedition Cornell University 2008
74 Simanis E et Hart S laquo Innovation from inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
75 Sugawara H laquo Japanese business and poverty reduction raquo Society and Business Review vol 5(2) 2010 p 198-216
76 Prahalad C K ibid77 Garrette B et Karnani A laquo Challenges in
marketing socially useful goods to the poor raquo California Management Review vol 52(4) eacuteteacute 2010 p 29-47
78 Davidson K laquo Ethical concern at the bottom of the pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-31
Chapitre 41 Viswanathan M Rosa J A et Harris J E
laquo Decision making and coping of functionally illiterate consumers and some implications for marketing management raquo Journal of Marketing vol 69 janvier 2005 p 15-31
2 Kumar V International marketing research Prentice Hall NJ 2000
3 Craig C S et Douglas S P laquo Conducting inter-national marketing research in the twenty-first century raquo International Marketing Review vol 18(1) 2001 p 80-90
4 httphdrundporgenstatistics5 Johansson J K Global Marketing 4e eacutedition
McGraw Hill International Edition New York 2006 p 229
6 httpwwwesomarorg
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
444 Marketing international
7 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) janvier 1986 p 43-65
8 Xin-An Z Gregoriou N et Ly L laquo The myth of China as a single market the influence of personal values differences on buying deci-sions raquo International Journal of Market Research vol 50(3) 2008 p 377-402
9 McKinsey Quarterly (2012) Meet the Chinese consumer 2020 Mai
10 httpwwwhakuhodojpseikatsusha11 Cornnell S laquo Travel broadens the mind ndash the
case for international research raquo International Journal of Market Research vol 44(1) 2002 p 97-106
12 Craig C S et Douglas S P International Marketing Research 3e eacutedition John Wiley amp Sons Ltd 2005
13 httpwwwatkearneycomindexphpPublicationsglobal-retail-development-indexhtml
14 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
15 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) 1986 p 43-65
16 Malanowski N et Zweck A laquo Bridging the gap between foresight and market research inte-grating methods to assess economic potential of nanotechnology raquo Technological forecasting amp Social Change vol 74 2007 p 1805-1822
17 laquo Riding the Nanotechnology Wave raquo Oxford instrument the Business of Science 13 feacutevrier 2013 httpwwwoxford-instrumentscomOxfordInstrumentsmediaglobalinvestorscapital-markets-days2013Capital-Markets-Day-2013-All-Presentationspdf
18 Solomon M R Tissier-Desbordes E et Heilbrunn B Comportement du consommateur 6e eacutedition Pearson Eacuteducation 2010
19 Cooke M et Buckley N laquo Web 20 social networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
20 McCracken G laquo Culture and consumption a theoretical account of the structure and move-ment of the cultural meaning of consumer goods raquo Journal of Consumer Research 13 juin 1986 p 71-84 (voir aussi McCracken G Culture and consumption Bloomington Indiana University Press 1988)
21 Goodyear M laquo Qualitative research in develo-ping countries raquo Journal of the Market Research Society vol 24(2) 1982 p 86-96
22 Johansson J K et Nonaka I Relentless the Japanese way of marketing New York HarperCollins 1996
23 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case Study ECCH 504-009-1 2007
24 Michon C (dir) Le Marketeur fondements et nouveauteacutes du marketing 3e eacutedition Pearson Eacuteducation 2010
25 Valette-Florence P laquo Les deacutemarches de styles de vie concepts champs drsquoinvestigation et problegravemes actuels raquo Recherche et applications en marketing 1er avril 1986 p 93-110 et 2 juillet p 41-58
26 Consumer expectations and disillusions the case of Russia
27 Steenkamp J-B E M et Ter Hofstede F laquo International market segmentation issues and perspectives raquo International Journal of Research in Marketing vol 19(3) 2002 p 185-213
28 laquo SONY targets laptop consumers in China segment global or local raquo Kellog Management School 2012 ref 5-311-500
29 Kjeldgaard D et Askegaard S laquo The globaliza-tion of youth culture the global youth segment as structures of common differences raquo Journal of Consumer Research vol 33 septembre 2006 p 231-247
30 Rief ler P et Diamantopoulos A laquo Consumer animosity a literature review and reconsi-deration of its measurement raquo International Marketing Review vol 24(1) 2007 p 87-119
31 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62 janvier 1998 p 89-100
32 Alden D L Steenkamp J-B E M et Batra R laquo Brand positioning through advertising in Asia North America and Europe the role of global consumer culture raquo Journal of Marketing vol 63 janvier 1999 p 75-87
33 Dans les anneacutees 1960 les tests drsquointelligence en psychologie ont permis de saisir lrsquoacuiteacute de ce problegraveme drsquoeacutequivalence Les items utiliseacutes dans la plupart des tests standard contiennent de nombreuses reacutefeacuterences agrave un environnement eacutetranger agrave lrsquoexpeacuterience drsquoun villageois africain ou indien Crsquoest pourquoi les enfants reacuteussissant les scores les plus eacuteleveacutes dans les eacutetudes internatio-nales ne sont pas neacutecessairement les enfants les plus laquo intelligents raquo mais plutocirct les plus occiden-taliseacutes Drsquoautres cultures deacutefinissent lrsquointelligence de maniegravere diffeacuterente (qui peut inclure lrsquointelli-gence sociale au-delagrave de lrsquointelligence ceacutereacutebrale)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
445Notes par chapitre
ce qui rend caduque lrsquoideacutee drsquoun concept drsquointelli-gence universel On parle drsquoailleurs aujourdrsquohui en psychologie de compeacutetences cognitives diverses plus que drsquointelligence
34 Frijda D et Jahoda G laquo On the scope and methods of cross-cultural research raquo International Journal of Psychology I(2) 1966 p 109-127
35 Douglas S P et Craig C S laquo On improving the conceptual foundations on international marketing research raquo Journal of International Marketing 14(1) 2006 p 1-22
36 Greenland S Koshal J et Combe I laquo Evaluating quality and consumer satisfaction in emerging markets raquo International Journal of Consumer Studies vol 30(6) 2006 p 582-590
37 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de valeur eacutetendue Dunod 2009
38 Sizoo E (dir) Responsabiliteacute et cultures du monde Eacuteditions Charles Leacuteopold Mayer 2008
39 Harzing A W K et al laquo The use of English questionnaires in cross-national research Does cultural accommodation obscure national diffe-rences raquo International Journal of Cross-Cultural Management 5(2) 2005 p 213-224
40 Campbell D T et Werner O laquo Translating working through interpreters and the problem of decentrering raquo in R Naroll et R Cohen (eacuted) A handbook of method in cultural anthro-pology Natural History Press New York 1970 p 398-420
41 Sood J H laquo Equivalent measurement in interna-tional market research is it really a problem raquo Journal of International Consumer Marketing vol 2(2) 1990 p 25-41
42 Usunier J-C International and cross-cultural management research Sage Publications Ltd 1998
43 Berry J W Poortinga Y H Segall M H et Dasen P Cross-cultural psychology research and applications Cambridge University Press 1992
44 Connell S laquo Travel broadens the mind ndash the case for international research raquo International Journal of Market Research vol 44(1) 2002 p 102-103
45 httpwwwtresoreconomiegouvfr46 Cooke M et Buckley N laquo Web 20 social
networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
47 wwwesomarorg48 Evrard Y Pras B et Roux E (en collabora-
tion avec Choffray J-M Dussaix A-M et Claessens M) Market ndash Eacutetudes et recherches en marketing Dunod 2000 p 545
49 Ghauri P N et Cateora P International marke-ting 4e eacutedition McGraw-Hill 2014
50 Gervais F laquo Choix des modes drsquoacquisition de l rsquoinformation pour lrsquoeacutetude de nouveaux marcheacutes raquo thegravese de doctorat CNAM 6 juillet 2011
Chapitre 51 Smith D B et Heede S laquo The North-South
divide Changing patterns in the consumption of alcoholic beverages in Europe raquo Proceedings of the 25th EMAC Conference Budapest 1996 p 1065-1084
2 Clements K W et Chen D laquo Fundamental similarities in consumer behaviour raquo Applied Economics vol 28(6) 1986 p 747-757
3 httpwwwmarketing-chinecomeconomie-chinemarche-du-vin-en-chine-en-2014-ce-change
4 httple-marche-du-vin-en-chineover-blogcomarticle-marche-63750299html
5 Levitt T laquo The globalization of markets raquo Harvard Business Review vol 61 mai-juin 1983 p 92-102
6 Usunier J-C laquo The ldquoEuropean consumerrdquo Globaliser or globalised raquo in A Rugman et A Verbeke (eacuted) Research in Global Strategic Management vol 2 1991 Greenwich CT JAI Press p 57-78
7 Warnier J-P La Mondialisation de la culture La Deacutecouverte 1999
8 Le Bras H laquo Choisir la bonne eacutechelle pour analyser la socieacuteteacute raquo Alternatives eacuteconomiques no 260 juillet-aoucirct 2007 p 92-94
9 Warnier J-P ibid p 9610 Paris T laquo Diversiteacute culturelle et mondialisa-
tion raquo RAMSES 2005 p 173-18711 Usunier J-C laquo Eacutequivalence et ineacutequivalence
entre contextes culturels lrsquoapproche linguis-tique raquo Revue franccedilaise du marketing no 168-169 1998 p 123-139
12 Mermet G Euroscopie Larousse 199613 Warnier J-P ibid p 8914 Belk R W laquo Third World consumer culture raquo in
E Kumccedilu et A Fuat Firat (eacuted) Marketing and Developpement Toward broader dimensions Greenwich CT JAI Press 1988 p 103-27
15 Ger G et Belk R W laquo Irsquod like to buy the world a Coke Consumptionscapes of the ldquoLess Affluent Worldrdquo raquo Journal of Consumer Policy 1995
16 Le Monde laquo Le reacutegime Vache qui rit raquo 6 novembre 2004 p 16
17 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
18 Updated from the case study Fast Food Halal or Haram (Saskia Faulk and Jean-Claude Usunier HEC Lausanne 2004 MK-16-904) by Paul
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
446 Marketing international
Caussat and Nathalie Prime (ESCP Europe September 2014)
19 Kaiwar V laquo Hybrid and alternative moderni-ties a critical perspective of postcolonial studies and the project of provincialising Europe raquo in S Mazundar V Kaiwar et T Labica From orien-talism to postcolonialism ndash Asia Europe and the lineage of difference Routledge Contemporary Asia Series 2009 p 206-238
20 Guillebaud J-C Le Commencement drsquoun monde Vers une moderniteacute meacutetisse Le Seuil 2007
21 Leeflang P S H et WF Van Raaij W F laquo The changing consumer in the European Union A ldquometa-analysisrdquo raquo International Journal of Research in Marketing vol 12 deacutecembre 1995 p 373-387 Courbage Y et Todd E Le Rendez-vous des civilisations PUF 2007
22 Geertz C Local Knowledge New York Basic Books 1983
23 McCracken G laquo Culture and consumption A theoretical account of the structure and movement of the cultural meaning of consumer goods raquo Journal of Consumer Research vol 13 juin 1986 p 71-84 McCracken G laquo Culture and consumer behaviour An anthropological perspective raquo Journal of the Market research Society vol 32(1) 1991 p 3-11
24 Cova B Au-delagrave du marcheacute quand le lien importe plus que le bien LrsquoHarmattan 1995
25 Warnier J-P et Rosselin C Authentifier la marchandise Anthropologie critique de la quecircte drsquoauthenticiteacute LrsquoHarmattan 1996
26 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits artisanaux paradoxes socioculturel et eacutecono-mique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
27 Courrier international no 531 4-10 janvier 2001 p 24
28 Craig S C et Douglas S P laquo Beyond national culture implications of cultural dynamics for consumer research raquo International Marketing Review vol 23(3) 2006 p 322-342
29 Redfield R Linton R et Herskovits M laquo Memorandum on the study of Acculturation raquo American Anthropologist vol 38 1936 p 149-152
30 Berry J laquo Immigration acculturation and adap-tation raquo The Journal of International Association of Applied Psychology vol 46(1) 1997 p 5-68
31 Hermans H J M et Kempen H J G laquo Moving cultures the perilous problems of cultural dichotomies in a globalizing society raquo American Psychologist vol 53(10) 1998 p 1111-1120
32 Belk R W laquo Possessions and the extended self raquo Journal of Consumer Research vol 15 1988 p 139-168 McCracken G ibid 1986
33 Penaloza L N laquo Immigrant consumer accultu-ration raquo The Journal of Advances in Consumer Research vol 16 1989 p 110-118
34 Penaloza L N laquo A travesando fronteras Border Crossings a critical ethnographic exploration of the consumer acculturation of Mexican immi-grants raquo Journal of Consumer Research vol 21 1994 p 32-54
35 Oswald L R laquo Culture Swapping Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants raquo Journal of Consumer Research vol 25(4) 1999 p 303-318
36 Euromonitor International 2010 Global beauty and personal care state of the industry 2010 May
37 Triers A The Russian consumer 20 years after the fall of communism meacutemoire de master en mana-gement ESCP Europe 2010
38 httpwwwjobijobacomfrdossiersemploi-carrieretravailler-en-russie (consulteacute le 10 avril 2015)
39 Penaloza L N ibid 198940 Galesne J-L laquo Le bon-mix franco-nippon raquo Les
Eacutechos 5 mars 2011 p 1441 Deher O laquo Quelques facteurs de succegraves pour
la politique de produits de lrsquoentreprise exporta-trice Les liens entre marketing et production raquo Recherche et applications en marketing vol 1(3) 1986 p 55-74
42 Levitt T ibid 198343 Ritzer G Tous rationaliseacutes La mcdonaldisation
de la socieacuteteacute Alban 200444 Zhang J Beatty S E et Gwalsh G laquo Review and
future directions of cross-cultural consumer services research raquo Journal of Business Research vol 61(3) 2008 p 211-224
45 Parasuraman A Zeithaml V A et Berry L L laquo Serqual a multiple-item scale for measuring consumer perception of service quality raquo Journal of Retailing vol 64(1) 1988 p 12-40
46 Raajoot N laquo Reconceptualising service encounter quality in non-western context raquo Journal of Service Research vol 7(2) 2004 p 181-201
47 Liu B S-C Furrer O et Sudharshan D laquo The relationships between cultures and behavioral intentions towards services raquo Journal of Service Research vol 4(2) 2001 p 118-129
48 Money R B Gil ly M R Graham J L laquo Explorations of national culture and word of mouth referral behaviour in the purchase of industrial services in the US and Japan raquo Journal of Marketing vol 62 octobre 1998 p 76-97
49 Chen Haipeng A Sharon Ng et Rao A R laquo Cultural differences in consumer impatience raquo Journal of Marketing Research vol 42(3) 2005 p 291-301
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
436 Marketing international
24 Ducamp P (2014) laquo Alliance Renault et Nissan font usine commune raquo LrsquoUsine Nouvelle feacutevrier p 29
25 Cohen E La Tentation hexagonale la souve-raineteacute agrave lrsquoeacutepreuve de la mondialisation Fayard 1996
26 httpwwwdwdetrade-tops-agenda-for-germanys-angela-merkel-on-china-tripa-17761479 (consulteacute le 4 novembre 2014) httpwwwlesechosfr07072014lesechosfr0203624990375_en-chine--angela-merkel-accueillie-en-star-de-l-europehtm (consulteacute le 4 novembre 2014)
27 WTO World Trade Report 2011 The WTO and preferential trade agreements From co-existence to coherence
28 Lamy P (dir) Monde-Europe Dunod La Documentation franccedilaise 1993
29 Lequesne C laquo Vers une gouvernance mondiale raquo Alternatives internationales hors-seacuterie no 7 deacutecembre 2009 p 5
30 Rist G Le Deacuteveloppement histoire drsquoune croyance occidentale 3e eacutedition revue et augmenteacutee Presses de SciencesPo coll laquo Reacutefeacuterences raquo 2007
31 Comolet E et Ray O laquo La gouver-nance mondiale insuffisances progregraves et perspectives raquo Lrsquoeacuteconomie mondiale trente ans de turbulences Cahiers franccedilais no 357 juillet-aoucirct 2010 p 50-56
32 Rouland N Aux confins du droit Odile Jacob coll laquo Sciences humaines raquo 1991
33 Seroussi R Introduction au droit compareacute 3e eacutedition Dunod 2008
34 Oxfam France Agir ici laquo Hold-up interna-tional raquo Campagne no 85 mars 2009
35 Harel X et Joly E La Grande Eacutevasion le vrai scandale des paradis fiscaux Les Liens qui Libegraverent 2010
36 Le creacutedit documentaire est le principal moyen de paiement utiliseacute dans les transactions internatio-nales qui permet agrave des degreacutes variables selon le type de creacutedit documentaire ouvert par lrsquoexpor-tateur aupregraves de sa banque drsquoassurer la double seacutecuriteacute par un systegraveme drsquoeacutechange de documents (seacutecuriteacute du paiement pour le vendeur seacutecuriteacute de la livraison attendue pour lrsquoacheteur)
37 Lemaire J-P Strateacutegies drsquointernationalisation 3e eacutedition Dunod 2013
38 laquo Tous avantages faveurs privilegraveges ou immu-niteacutes accordeacutes par une partie contractante agrave un produit originaire ou agrave destination de tous autres pays seront immeacutediatement et sans condition eacutetendus agrave tous produits similaires originaires ou agrave destination de toutes les parties contractantes raquo
39 Les principaux secteurs des services concerneacutes sont la distribution et le commerce de gros et de deacutetail le bacirctiment et les travaux publics lrsquoarchi-tecture la deacutecoration lrsquoentretien le geacutenie civil et lrsquoingeacutenierie les services financiers bancaires et
drsquoassurances la recherche et deacuteveloppement les services immobiliers et le creacutedit-bail location les services de communication les postes les teacuteleacutecoms lrsquoaudiovisuel les technologies de lrsquoin-formation le tourisme et les voyages les hocirctels et les restaurants les services de lrsquoenvironne-ment dont la voirie lrsquoenlegravevement des ordures lrsquoassainissement la protection du paysage et de lrsquoameacutenagement urbain les services reacutecreacutea-tifs culturels et sportifs dont les spectacles les bibliothegraveques les archives et les museacutees lrsquoeacutedi-tion lrsquoimprimerie et la publiciteacute les transports par toutes les voies imaginables y compris spatiales l rsquoeacuteducation primaire secondaire supeacuterieure et la formation permanente la santeacute animale et humaine
40 Jaffrelot C (dir) laquo Introduction raquo LrsquoEnjeu mondial les pays eacutemergents Presses de SciencesPo LrsquoExpress 2008 p 13-22
41 Vedrine H Continuer lrsquohistoire Flammarion 2008
42 Gabbas J-J et Losch B laquo La fabrique en trompe lrsquoœil de lrsquoeacutemergence raquo in C Jaffrelot (dir) LrsquoEnjeu mondial les pays eacutemergents Presses de SciencesPo LrsquoExpress 2008 p 25-40
43 Ziegler J La Haine de lrsquoOccident Albin Michel 2008
44 Santiso J laquo La Chine dame le pion agrave lrsquoOccident en Ameacuterique latine comme en Afrique raquo Enjeux Les Eacutechos septembre 2008 p 89
45 Lemaire J-P Strateacutegie drsquo internationalisation 2e eacutedition Dunod 2004
46 httpmoneycnncommagazinesfortuneglobal5002010
47 Grasland E et Madelin T laquo Nucleacuteaire Abu Dhabi ou les leccedilons drsquoun eacutechec raquo Les Eacutechos 11 janvier 2010 p 10
48 Huchet J-F et Ruet J laquo Les multinationales chinoises et indiennes agrave la conquecircte du monde raquo in C Jaffrelot (dir) LrsquoEnjeu mondial les pays eacutemergents Presses de SciencesPo LrsquoExpress 2008 p 209-219
49 Li P P laquo Towards a learning-based view of inter-nationalization the accelerated trajectories of cross-border learning for latecomers raquo Journal of International Management 16 2010 p 43-59
50 BCG Report laquo 2013 BCG Global challengers raquo https wwwbcgperspectivescomcontentarticlesglobalization_growth_introducing_the_2013_bcg_global_challengers
51 Von Gastrow J-P laquo La mutation des fournis-seurs de pays agrave bas coucircts raquo Les Eacutechos 20 octobre 2007 p 13
52 BCG Report laquo 2014 BGC Local dynamos raquo (https wwwbcgperspectivescomcontentarticlesglobalization_consumer_products_2014_bcg_local_dynamos_how_companies_emerging_markets_winning_home)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
437Notes par chapitre
53 Ouziel S laquo Fusions-acquisitions et apregraves raquo Les Cahiers du management de lrsquoExpansion 10 septembre 2010 (httpwwwlexpansioncomcahiers-du-managementfusions-acquisitions-et-apres_237810html)
54 Delaroche P laquo Faurecia combine acquisitions et alliances raquo Les Cahiers du management de lrsquoEx-pansion 26 aoucirct 2010 (httpwwwlexpansioncomcahiers-du-managementfusions-acquisi-tions-et-apres_237810html)
55 Ohmae K Triad Power The Coming Shape of Global Competition The Free Press New York 1985
56 Friedman T La Terre est plate Eacuteditions Saint-Simon 2006
57 Apoteker T laquo Les 30 marcheacutes cibles pour les exportateurs franccedilais raquo Le Moci no 1858 2010 p 8-14 OMC laquo Rapport sur le commerce mondial 2014 raquo (httpwwwwtoorgfrenchres_fbooksp_fwtr14-1_fpdf)
58 Passet O laquo Vers une productions moins inter-nationaliseacutee raquo Alternatives Eacuteconomies Hors seacuterie ndeg 101 2014 p 62-64
59 Lemaire J-P laquo Pays eacutemergents les investisseurs au pied du mur raquo LrsquoExpansion Management Review juin 2010 p 36-45
60 Moatti S laquo Les multinationales au coeur des eacutechanges mondiaux raquo Alternatives eacuteconomiques hors-seacuterie no 90 octobre 2011 p 18-19
61 httpwwwidegojpEnglishPresspdf20110606_newspdf
62 En comptabiliteacute nationale comme dans la balance des paiements le domaine des laquo services raquo associe les revenus drsquoactiviteacutes traditionnelles comme le tourisme lrsquoassurance ou le fret les services lieacutes aux transferts de technologie les revenus des capitaux placeacutes precircteacutes ou investis agrave lrsquoeacutetranger agrave court et agrave long terme et les transferts de fonds des travailleurs eacutemigreacutes
63 httpwwwbanque-francefrfrstatistiqueseconomieeconomie-balanceinvestissements-directshtm
64 Chavagneux C laquo La mondialisation des firmes fait une pause raquo Alternatives eacuteconomiques hors-seacuterie no 86 octobre 2010 p 78-79
65 World Investment Report 2013 (httpwwwunctadorgendocswir2011_enpdf)
66 Lemaire J-P et Klein J Financement interna-tional des entreprises Vuibert coll laquo Explicit raquo p 1 2006
67 Alternatives eacuteconomiques ndash Les marcheacutes finan-ciers hors-seacuterie no 87 deacutecembre 2010
68 Samuelson R laquo La faillite morale de Goldman Sachs raquo Courrier international no 118 6-11 mai 2010 p 57
69 Stiglitz J Le Triomphe de la cupiditeacute Les Liens qui Libegraverent 2010
70 Chavagneux C et Moatti S laquo La finance enfin au pas raquo Alternatives eacuteconomiques no 280 mai 2009 p 47-57
71 Mandelbrot B et Hudson R L Une approche fractale des marcheacutes Risquer perdre gagner 2e eacutedition Odile Jacob 2009
72 Lrsquoefficience des marcheacutes exprime lrsquoideacutee que les prix reflegravetent agrave chaque instant toute lrsquoinforma-tion disponible Or dans le monde des 2080 (loi de Pareto et non pas loi de la moyenne) les inter-venants nrsquoont eacutevidemment pas un accegraves eacutegal agrave lrsquoinformation Les laquo effets de meacutemoire raquo geacutenegraverent une dynamique intrinsegraveque aux marcheacutes finan-ciers (la hausse suit la hausse la baisse suit la baisse) qui nrsquoest pas reacuteductible agrave lrsquoarriveacutee ou non de nouvelles informations exteacuterieures au marcheacute De plus laquo les effets drsquointeractions raquo entre les diffeacuterents acteurs creacuteent des tendances autonomes et du mimeacutetisme qui entraicircnent des bulles
73 Riols Y-M laquo Comment la Chine achegravete lrsquoEu-rope raquo (httpwwwlexpansioncomeconomiecomment-la-chineachete-l-europe_243492html) [consulteacute le 7 deacutecembre 2010] Courrier international laquo Pour srsquoimplanter en Chine il faut y mettre le prix raquo no 1053 6-12 janvier 2011 p 40
74 Lemoine F laquo La Chine ne sauvera pas les pays riches raquo Alternatives internationales hors-seacuterie no 8 deacutecembre 2010 p 38-39
75 Maillet C et Le Manh A Le Meilleur des normes comptables internationales IAS-IFRS SuprsquoFoucher LMD coll laquo Expertise comptable raquo 4e eacutedition 2010
76 Toute opeacuteration drsquoachat ou de vente drsquoune marchandise est speacuteculative degraves lors qursquoelle est motiveacutee par l rsquoanticipation drsquoune varia-tion imminente du prix et non par lrsquoemploi ou la transformation de ladite marchandise Appliqueacutee agrave la finance la speacuteculation consiste agrave acqueacuterir ou agrave ceacuteder un titre non pas en raison de son rendement (le taux drsquointeacuterecirct des obligations les dividendes drsquoune action) mais parce que lrsquoon entend profiter drsquoune variation prochaine du cours des titres
77 httpbourselesechosfrforexinfos-et-analysesle-marche-des-changes-represente-5-300-mds-par-jour-bri-910009php (consulteacute le 5 novembre 2014)
78 Hayek N laquo On a perdu lrsquoesprit drsquoentreprise raquo wwwlexpressfr 19 juillet 2009 p 15-18
79 Chavagneux C laquo Comment les speacuteculateurs profitent de la crise raquo Alternatives eacuteconomiques no 289 mars 2010 p 11-12
80 Courrier international ndash Dossier La planegravete des robots no 1019 mai 2010 p 32-39 Feitz A laquo Les robots relegraveve drsquoun Japon vieillissant raquo Enjeux mai 2008 p 62-66
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
438 Marketing international
81 Testart J Bougain C et Sinai S Labo-Planegravete ou comment 2030 se preacutepare sans les citoyens Fayard Mille et une nuits 2011
82 Thomke S et Srivastava M laquo The Dabbawala System On-Time Delivery Every Time raquo Harvard Business School Harvard 9-610-059 October 2010 (httpwwwtrinitypartnership comblogmicheltestard janvier 2008)
83 BCG Repor t laquo T he Most Innovative Companies 2014 Breaking Through Is Hard to Do raquo (httpwwwgooglefrurl sa=tamprct=jampq=ampesrc=sampsource=webampcd=6ampved=0CEcQFjAFampurl=http3A2F2Fwwwbcgfr2Fdocuments2Ffile174812pdfampei=y0F3VNnwMpDvaM-sgpgFampusg=AFQjCNHBOm6TaZkZ3GN6XRNR_9S_lkcVqAampbvm=bv80642063dd2s)
84 Licoppe C LrsquoEacutevolution des cultures numeacuteriques du lien social agrave lrsquoorganisation du travail FyP Eacuteditions coll laquo Innovation raquo 2009
85 Fayon D Web 20 et au-delagrave Nouveaux inter-nautes du surfeur agrave lrsquoacteur Eacuteconomica 2010 Balague C et Fayon D Facebook Twitter et les autres Pearson Village Mondial 2010
86 Cyclope 2013 Eacuteconomica 201387 Ziegler J LrsquoEmpire de la honte Fayard 2005
Arme de destruction massive geacuteopolitique de la faim Le Seuil 2011
88 Krotoff A Les Pays en voie de deacuteveloppement nouveaux moteurs du deacuteveloppement durable via les multinationales occidentales Lrsquoexemple de la Chine meacutemoire de recherche master en mana-gement ESCP Europe 2010
89 laquo Les chiffres de lrsquoeacuteconomie 2015 - Climat 2015 anneacutee deacutecisive raquo Alternatives eacuteconomiques hors-seacuterie ndeg102 p 76-77
90 Le Monde laquo Rio+20 le Breacutesil gagnant la planegravete perdante raquo 22 juin 2012 httpwwwlemondefrideesarticle20120622rio-20-le-bresil-gagnant-la-planete-perdante_1723211_3232html
91 Aldy J amp W Pizer Comparability of Effort In International Climate Policy Architecture discus-sion paper Harvard Kennedy School janvier 2014
92 Wagenhofer E We feed the world IFO Imagine Film Distribution 2007
93 laquo LrsquoEacutetat de l rsquoinseacutecuriteacute alimentaire dans le monde 2014 raquo httpwwwfaoorgpublicationssofi2014fr (consulteacute le 5 novembre 2014)
94 Griffon M laquo La terre va-t-elle manquer de terres raquo Alternatives internationales hors-seacuterie no 7 deacutecembre 2009 p 40-41 Brunel S Nourrir le monde vaincre la faim Larousse 2009 Parmentier B Nourrir lrsquohumaniteacute les grands problegravemes de lrsquoagriculture mondiale au xxie siegravecle La Deacutecouverte 2009
95 Chavagneux C laquo Mondialisation et emploi la longue transition raquo Alternatives eacuteconomiques hors-seacuterie ndeg 71 deacutecembre 2006 p 60-63
96 laquo Les chiffres de lrsquoeacuteconomie 2015 ndash Sud la bombe urbaine raquo Alternatives eacuteconomiques hors-seacuterie ndeg 102 octobre 2014 p 82-83
97 Gerland P et al laquo World population stabiliza-tion unlikely this century raquo Sciences octobre 2014 vol 346 ndeg 6206 p 234-237
98 N a t i o n s u n i e s Wo r l d p o p u l a t i o n a g i n g 2 013 ( ht t p w w wu n o r g e n developmentdesapopulationpublicationspdfageingWorldPopulationAgeingReport2013pdf)
99 Meyer M laquo La bombe deacutemographique nrsquoest plus ce qursquoelle eacutetait raquo Courrier international no 749 mars 2005 p 44-46
100 Allianz Global Wealth Report 2014 lsquo(httpswwwallianzcomv_1411404269000mediapressdocumentAllianz_Global_Wealth_Report_2014_enpdf)
101 Brunel S laquo Afrique le deacutefi des classes moyennes raquo Sciences Humaines ndeg 261 juillet 2014
102 laquo Le consommateur aux poches pleines est neacute raquo Courrier international ndeg 1123 mai 2012
103 Neri M laquo The New Middle Class In Brazil raquo Fundaccedilatildeo Getulio Vargas (httplucianuchicagoedublogsbricfiles201105NCM_Neri_FGV__HarvardMIT_Chicago1pdf)
104 httpthebrazilbusinesscomarticlesocial-classes-in-brazil (consulteacute le 7 novembre 2014)
105 Maitra S Who are the Indian Middle Class A Mixture Model of Class Membership based on Durables Ownership 2011
106 Buisson J laquo Le mythe de la classe moyenne raquo Le Monde 3 mars 2014
107 De La Vega X laquo Les villes agrave la conquecircte du monde raquo Les Grands Dossiers des sciences humaines no 17 2009-2010 p 22-24
108 laquo Les chiffres de lrsquoeacuteconomie 2009 ndash La planegravete des villes raquo Alternatives eacuteconomiques hors-seacuterie no 78 octobre 2008 p 84-85
109 Sassen S Global Networks ndash linked cities New York Londres Routledge 2002 Sassen S The global city New York London Tokyo 2e eacutedition Princeton University Press 2001
110 Taylor P J World City Network a Global Urban Analysis Londres Routledge 2004
111 httpwwwlboroacukgawc112 Damon J laquo Faut-il avoir peur de lrsquourbanisation
du monde raquo Alternatives eacuteconomiques no 274 2008 p 83-85
113 Davis M Le Pire des mondes possibles ndash De lrsquoexplosion urbaine au bidonville global La Deacutecouverte 2007
114 httpwwwunorgfrmillenniumgoalsbkgdshtml
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
439Notes par chapitre
115 Rahnema M et Robert J La Puissance des pauvres Actes Sud 2008
116 Clerc D laquo La pauvreteacute frappe un Europeacuteen sur six raquo Alternatives internationales hors-seacuterie no 8 deacutecembre 2010 p 34-35
117 https wwwciagovlibrarypublicationsthe-world-factbookrankorder2172rankhtml countryName=SerbiaampcountryCode=riampregionCode=euamprank=113ri
118 Dunn AL laquo Average America vs the One Percent raquo Forbes 21 mars 2012 (httpwwwforbescomsitesmoneywisewomen20120321average-america-vs-the-one-percent)
119 httpwwwiomintfileslivesitesiomfilesinfographicsiom_infographicsjpg (consulteacute le 5 novembre 2014)
120 Le Monde ndash LrsquoAtlas des migrations les routes de lrsquohumaniteacute hors-seacuterie coeacutedition La Vie Le Monde 2008-2009 Fournier L laquo Les migra-tions internationales raquo Sciences humaines no 213 mars 2010 p 20-25
121 Wihtol de Wenden C La Globalisation humaine PUF 2009
122 Badie B Brauman R Decaux E et Devin G Pour un autre regard sur les migrations construire une gouvernance mondiale La Deacutecouverte 2008
123 Bruneau M Diasporas et espaces transnatio-naux Anthropos-Economica 2004
124 Insee Boniface P et Veacutedrine H Atlas du monde global Armand Colin Fayard 2010
125 laquo La pauvreteacute progresse en France raquo Observatoire des ineacutegaliteacutes 9 septembre 2014 (httpwwwinegalitesfrspipphp article270)
126 httpwwwinseefrfrthemestableauasp ref_id=NATnon04249 (consulteacute le 6 novembre 2014)
127 Beaud S Confavreux J et Lindgaard J La France invisible La Deacutecouverte 2006
128 Houdreacute C et al laquo Ineacutegaliteacutes de niveau de vie et pauvreteacute en 2011 raquo (httpwwwinseefrfrffcdocs_ffcREVPMEN14_a_VE_niveauviepdf)
129 Objectif du Milleacutenaire pour le Deacuteveloppement Rapport 2014 (httpwwwundporgcontentdamundplibraryMDGfrenchUNDP_MDGReport_FR_2014Final1pdf)
130 Diaz P La Fin de la pauvreteacute Cineacutema Libre Studio Cargo Films 2009 documentaire qui srsquoappuie sur la theacuteorie de Henry Georges qui fut le premier philosophe de son eacutepoque dans Progregraves et pauvreteacute agrave penser que le progregraves nrsquoal-leacutegeait pas la pauvreteacute mais la geacuteneacuterait (wwwschalkenbachorg)
131 De Soto H Le Mystegravere du capital pourquoi le capitalisme triomphe en Occident et eacutechoue partout ailleurs Flammarion coll laquo Champs raquo 2007
132 Hessel S Indignez-vous Indigegravene Eacuteditions 2010
133 Dortier J-F laquo Lrsquoabicircme ou la meacutetamorphose Rencontre avec Edgar Morin raquo Sciences humaines no 201 2009 p 30-33
134 httpeceuropaeuenterprisepoliciessustai-nablebusinesscorporate-social-responsibilityindex_enhtm
135 httpwwwmarketingdurablenet136 Laville E LrsquoEntreprise verte 3e eacutedition Pearson
Village Mondial 2009137 Yunus M Vers un monde sans pauvreteacute JC Lattegraves
Le Livre de Poche 1997138 Chouinard Y laquo Il faut consommer autrement raquo
Les Eacutechos 11 janvier 2010 p 13139 Ardouin J-L et Fa iv re-Tav ignot B
laquo Deacuteveloppement durable changement ou rupture raquo LrsquoArt du management Les Eacutechos 29 mai 2008 p 4-5
140 Lisicki O et Prime N (2014) laquo Le BoP comme agent drsquoinnovation du segment au ferment raquo Eacuteconomies et Socieacuteteacutes Seacuterie laquo Eacutetudes critiques en management raquo KC ndeg 3 12014 p 159-171
141 Par exemple pour une approche tregraves peacuteda-gogique Leonard A The Story of Stuff The Impact of Overconsumption on the Planet Our Communities and Our Health-and How We Can Make It Better Free Press 2009
142 Si tout le monde consommait comme des Franccedilais il faudrait trois planegravetes pour satisfaire la consommation mondiale mais il en faudrait neuf pour une consommation agrave la californienne contre seulement un dixiegraveme de planegravete pour un mode de vie malien (propos recueillis par Herveacute Kempf Le Monde du 26 mai 2005 suppleacutement laquo Deacuteveloppement du racircble raquo)
143 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de la valeur eacutetendue Dunod 2009
144 Sele K laquo Marketing ethics in emerging markets ndash coping with ethical dilemmas raquo IIMB Management Review 2006 p 95-103
Chapitre 21 laquo Risques et opportuniteacutes 2010 raquo Le Moci
no 1858 21 janvier 2010 p 6-142 Vadcar C laquo Les prochains marcheacutes porteurs agrave
lrsquohorizon 2015-2020 raquo Prospective et entreprise chambre de commerce et drsquoindustrie de Paris 2009
3 Dunning John H (2000) The eclectic para-digm as an envelope for economic and business theories of MNE activity International Business Review vol 9 2 pp 163-190 Chen Tain-Jy Chen Homin amp Ku Ying-Hua (2004) Foreign direct investments and local linkages Journal of International Business Studies vol 35 4 pp 320-333
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
440 Marketing international
4 Crozet Y laquo Trente ans de deacutereacuteglementation quel bilan raquo Regards croiseacutes sur lrsquo eacuteconomie vol 2(2) 2007 p 118-126
5 Kiambu J laquo Deacutereacuteglementation des services de teacuteleacutecommunications en Reacutepublique deacutemocra-tique du Congo raquo Revue drsquoeacuteconomie reacutegionale et urbaine no 5 2009 p 975-994
6 httpwwwagenceecofincomoperateur1111-24215-rd-congo-yozma-time-turns-nouvel-operateur-telecom-a-lance-son-reseau-en-phase-test (consulteacute le 17 novembre 2014)
7 laquo Gaz (marcheacute) raquo Xerfi 700 2014 83 pages8 httpdonneesbanquemondialeorgindicateur
NYGNPPCAPCD (consulteacute le 13 novembre 2014)
9 httpweekofrwp-contentuploads201303morgan-stanley-global-auto-sales-summary (consulteacute le 28 novembre 2014)
10 Rousseau Y laquo La Chine devient officiellement le premier marcheacute automobile du monde raquo Les Eacutechos 11 janvier 2010 p 19
11 Chapuis D laquo Le luxe franccedilais mise sur le redeacute-marrage du Moyen-Orient raquo wwwlesechosfr (mis en ligne le 3 novembre 2010)
12 Vernon R laquo International Investment and International Trade in the Product Cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 UBIFRANCE (2014) Grande distribution agrave dominante alimentaire fiche secteur
14 httpwwwgeoxbizenglishir_ir-basp (consulteacute le 10 avril 2015)
15 laquo Breathable shoes branding success through patenting raquo httpwwwwipointipadvantageendetailsjsp id=893 (consulteacute le 16 septembre 2010)
16 Lrsquointeacuterecirct des deacutelocalisations doit inteacutegrer certains facteurs limitatifs notamment le controcircle de la qualiteacute le coucirct des transports la faible produc-tiviteacute la perte de capaciteacute drsquoinnovations et lrsquoincitation au deacuteveloppement de concurrences nouvelles
17 Chavagneux C laquo Les paradis fiscaux un fleacuteau pour lrsquoEurope raquo Alternatives eacuteconomiques hors-seacuterie ndeg 102 octobre 2014 p 22-23
18 laquo Zones franches coucircts et avantages raquo LrsquoObservateur de lrsquoOCDE no 275 novembre 2009 httpwwwobservateurocdeorgnewsfullstoryphpaid2577Zones_franches _co_FBts_et_avantageshtml (consulteacute le 6 novembre 2010)
19 Radjou N et Badhu J Lrsquoinnovation Jugaad rede-venons ingeacutenieux Diateno 2013
20 Immelt J R Govindarajan V et Trimble C laquo How GE is disrupting itself raquo Harvard Business Review octobre 2009 p 3-12
21 Les deacutelais de paiement consentis entre entiteacutes non financiegraveres lors des eacutechanges commerciaux servent agrave veacuterifier la conformiteacute drsquoune commande
ou drsquoune prestation mais srsquoexpliquent eacutegalement par le rapport de force existant entre client et fournisseur Comme chaque entreprise est tour agrave tour fournisseur et acheteur elle srsquoefforce drsquoobtenir de ses fournisseurs le creacutedit qursquoelle a ducirc consentir agrave ses clients Si elle nrsquoy parvient pas le solde qui reste agrave sa charge (solde du creacutedit interentreprises) est le solde commercial Selon la taille ou le secteur drsquoactiviteacute de lrsquoentreprise le solde commercial va alors constituer une source de financement agrave court terme (par exemple dans la grande distribution de deacutetail) ou une charge de treacutesorerie
22 httpeceuropaeuenterprisepoliciessingle-market-goodsfighting-late-paymentsindex_frhtm (consulteacute le 17 novembre 2014)
23 Baromegravetre Atradius (httpcmassistancefr6html consulteacute le 8 novembre 2010)
24 laquo Les deacutelais de paiement srsquoa l longent et plombent toujours plus drsquoentreprises raquo Le Monde 19 novembre 2013 httpwwwlemondefreconomiearticle20131119les-delais-de-paiement-s-allongent-et-plombent-toujours-plus-d-entreprises_3516033_3234html (consulteacute le 17 novembre 2014)
25 Ibid Garcia 199626 Han H laquo Fourches caudines agrave la chinoise raquo
Courrier international no 1060 24 feacutevrier-2 mars 2011 p 13
27 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo Entreprendre et diriger no 1 1996 p 4-17
28 UBIFRANCE (2014) La franchise au Liban fiche secteur
29 Branzei O et Abdelnour S laquo Another day another dollar entreprise resilience under terrorism in developing countries raquo Journal of International Business Studies vol 41 2010 p 804-825
30 Lestavel T ldquoComment se preacutemunir contre le risque de change rdquo Alternatives eacuteconomiques ndeg343 Feacutevrier 2015 p72-73
31 httpwwwlemocicom3-les-operations-de-compensation-countertrade-ou-counterpur-chase (consulteacute le 10 avril 2015)
32 Chatillon S Le Droit des affaires internationales 5e eacutedition Vuibert 20
33 Orsenna E Voyage au pays du coton petit preacutecis de mondialisation Fayard Le Livre de Poche 2006
34 httpwwwiccwboorgProducts-and-ServicesArbitration-and-ADRArbitrationIntroduction-to-ICC-ArbitrationStatistics (consulteacute le 17 novembre 2014)
35 OMPI (httpwwwwipointamcfrarbitrationcase-examplehtml)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
441Notes par chapitre
36 httpwwwlexpansioncomentreprisece-qui-reste-de-danone-en-chine-apres-le-divorce-avec-wahaha_202126html (consulteacute le 30 septembre 2009)
37 laquo Danone tente de se relancer sur le marcheacute chinois du lait pour beacutebeacute raquo Le Monde 31 octobre 2014 ht tpw w wlemondefreconomiearticle20141031danone-tente-de-se-relancer-sur-le-marche-chinois-du-lait-pour-bebe_4515825_3234html (consulteacute le 17 novembre 2014)
38 httpwwwdanonecomfrpour-vousjourna-listesdecryptagesnos-marchespuidchine (consulteacute le 17 novembre 2014)
39 Lee J A laquo Cultural Analysis of Overseas Operations raquo Harvard Business Review mars-avril 1966 p 106-111
40 Usunier J-C et Lee J Marketing across cultures 5e eacutedition Harlow Prentice Hall 2009
41 Hofstede G laquo Motivation Leadership and Organization Do American theories Apply Abroad raquo Organizational Dynamics vol 9(1) 1980 p 42-62
42 httpwwwbrandchannelcomhomepost20111130UAE-Residents-Upset-Over-Puma-Shoes-113011aspx (consulteacute le 17 novembre 2014)
Chapitre 31 Lassudrie-Duchecircne B laquo La demande de diffeacute-
rences et lrsquoeacutechange international raquo Eacuteconomies et Socieacuteteacutes juin 1971
2 Lemaire J-P ibid 3 Hauri P N et Cateora P International marke-
ting 3e eacutedition The McGraw-Hill Companies 2010
4 Krugman P Geography and trade MIT Press 1991
5 Crsquoest ainsi une question essentielle de la poli-tique industrielle et commerciale strateacutegique de nombreux pays notamment agrave croissance rapide que de savoir quel est le degreacute de protection initiale dont ont besoin les secteurs nouveaux et les industries naissantes pour se deacutevelopper
6 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review 60 1970 p 441-448
7 Barney J B laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17 mars 1991 p 99-120
8 Kim C M et Mauborgne R Blue ocean strategy how to create uncontested market space and make the competition irrelevant Harvard Business School Press 2005 Kim C M et Mauborgne R Strateacutegie Oceacutean Bleu 2e eacutedition Pearson-Village Mondial 2010
9 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
10 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006 p 47
11 Mayhofer U (dir) Les grands auteurs en mana-gement international EMS 2014
12 Vernon R laquo International investment and inter-national trade in the product cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 Johansson J et Vahlne J-E laquo The interna-tionalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
14 Charreaux G et Couret J De nouvelles theacuteories pour geacuterer lrsquoentreprise Economica 2000
15 Williamson O Markets and hierarchies analysis and antitrust implications Free Press New York 1975 (voir aussi laquo Transaction cost economics the governance of contractual relations raquo Journal of Law and Economics vol 22 1979 p 233-261)
16 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review vol 60 1970 p 441-448
17 Anderson E et Gatignon H laquo Modes of foreign entry a transaction cost analysis and proposi-tions raquo Journal of International Business Studies vol 3 1986
18 North D Institutions institutional change and economic performance Harvard Business University Press Cambridge 1990 Scott W R Institutions and organizations Thousand Oaks Sage California 1995
19 North D ibid p 3 20 Scott W R ibid p 3321 Peng M W ibid Peng M W Wang D Y L
et Jiang Y laquo An institution-base view of inter-national business strategy a focus on emerging economies raquo Journal of International Business Studies vol 39 2008 p 920-936
22 Dunning J H International production and the multinational entreprise Allen amp Unwin Londres 1981
23 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 11 pages (httpwwwecoleorg) Fainsilber D laquo La nouvelle usine Renault au Maroc va monter rapidement en puissance raquo Les Eacutechos 1er juin 2010 p 19
24 Paveau J (dir) Exporter pratique du commerce international 22e eacutedition Foucher 2010
25 Prahalad C K et Doz Y L The multinational mission Free Press New York 1987
26 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de la valeur eacutetendue Dunod 2009
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
442 Marketing international
27 Porter M E et Kramer M R laquo Creating shared Value raquo Harvard Business Review vol 89(12) janvier-feacutevrier 2011 p 62-77
28 laquo Novo Nordisk managing sustainability ar home and abroad raquo Richard Ivey School of Business Case study 0B12M081 2012
29 Porter M E et Kramer M R laquo Strategy and society the link between competitive advantage and Corporate Social Responsibility raquo Harvard Business Review deacutecembre 2006 p 78
30 httpprojectveja-storecom (consulteacute le 10 deacutecembre 2014)
31 httpwwwchefdentreprisecomChef-d-entreprise-MagazineArticleVeja-la-premiere-basket-etiquetee-equitable-36813-1htm (consulteacute le 10 deacutecembre 2014)
32 Simanis E et Hart S laquo Innovation from the inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
33 httpwwwaccorcomfrgroupestrategiehtml (consulteacute le 24 mars 2015)
34 Robertson R D ibid35 Levitt T laquo The globalization of markets raquo
Harvard Business Review mai-juin 1983 p 92-102
36 Il est inteacuteressant de noter que les eacutecrits en marke-ting international tregraves largement drsquoorigine ameacutericaine utilisent le terme de globalization pour qualifier la strateacutegie standardiseacutee cette confusion seacutemantique traduisant l rsquoorienta-tion ideacuteologique dominante en faveur drsquoune mondialisation standardiseacutee en fonction du pays drsquoorigine (en lrsquooccurrence des Eacutetats-Unis) En reacutealiteacute lrsquooption de standardisation nrsquoest que lrsquoune des deux options de lrsquoalternative laquo stan-dardisation-adaptation raquo de la politique drsquooffre marketing international et les auteurs ont inventeacute tregraves vite le terme glocalization qui tradui-rait mieux la notion de laquo mondialisation raquo dans sa conception europeacuteenne Nous utiliserons le terme franciseacute de laquo globalisation raquo comme syno-nyme de laquo mondialisation raquo
37 Takeushi H et Porter M laquo The strategic role of international marketing managing the nature and the extent of worldwide coordination raquo in M Porter (eacuted) Competition in global indus-tries Harvard Graduate School of Business Administration Cambridge 1986
38 Douglas S P et Craig C S laquo The myth of globa-lization raquo Columbia Journal of World Business 22(4) 1987 p 19-29
39 Deher O laquo Quelques facteurs de succegraves pour la politique de produits de lrsquoentreprise exporta-trice les liens entre marketing et production raquo Recherche et applications en marketing 1(3) 1986 p 55-74
40 Prime N laquo Ikea International development raquo in European Cases in Retailing M Dupuis et
J Dawson (eacuted) Blackwell Publishers 1999 p 33-48
41 httpwwwlesechosfr20042006LesEchos19651-175-ECH_le-groupe-ikea-repart-a-la-conquete-du-japon-apres-un-pre-mier-echechtmWhw1cYHT43XEI82c99
42 Zentes J Swoboda Bet Schramm-Klein H (2013) Internationales Marketing Vahlen Franz Gmbh
43 Merle A laquo Comprendre et geacuterer un programme de customisation de masse raquo Deacutecisions Marketing no 59 juillet-septembre 2010 p 39-48
44 httpwwwbigmacindexorg2011-big-mac-indexhtml
45 httpwwwaboutmcdonaldscomcontentdamAboutMcDonaldsInvestorsMcDs2013AnnualReportpdf (consulteacute le 18 novembre 2014) Faulk S et Usunier J-C laquo Fast food Halal or Haram raquo Case study Graduate school of business Vignali C laquo McDonaldrsquos ldquoThink global act localrdquo ndash the marketing mix raquo British Food Journal vol 103(2) 2001 p 97-111
46 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006
47 Levy M et Thijssen V laquo Le portail eacuteditorial de Microsoft (Microsoft network MSN) en France dynamiques des strateacutegies de marke-ting international (2003-2009) raquo MS Marketing Communication Executive ESCP Europe 2008
48 httpwwwcaradisiaccomCitroen-Metropolis-elle-sera-commercialisee-en-Chine-62830htm et httpmonvolantcyberpressecanouvelles2010041901-4272028-un-prototype-citroen-concu-en-chinephp (consulteacutes le 24 mars 2015) laquo Citroeumln en Chine agrave Wuhan DCAC passe agrave la vitesse supeacuterieure raquo Le MOCI no 1447 22 juin 2000 p 34-38
49 httpwwwlatribunefrentreprises-financeindustrieautomobile20130422trib000760983comment-psa-a-enfin-sorti-la-tete-hors-de-l-eau-en-chinehtmlxtor=EPR-2-[Morning+Briefing]- 20130424 (consulteacute le 18 novembre 2014)
50 Interview de Robert A McDonald President and CEO de PampG httpwwwpgcomen_USdownloadsinvestorsannual_reports2010PG_2010_AnnualReportpdf
51 laquo Economic status of Muslims Dalits dismal NCAER raquo Business Standard Rediffcom New Delhi 29 mars 2010
52 httpwwwbrookingseduresearchinteractives2013ending-extreme-povertypoverty_line (consulteacute le 18 novembre 2014)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
443Notes par chapitre
53 Ortiz I et Cummins M Lrsquoineacutegaliteacute mondiale la reacutepartition des revenus dans 141 pays rapport de lrsquoUNICEF aoucirct 2012 p 10 httpwwwuniceforgsocialpolicyfilesL_Inegalite_Mondialepdf
54 Les travaux du statisticien Hans Rosling sur de nombreuses variables sont particuliegraverement riches et parlants gracircce agrave leur preacutesentation visuelle dynamique tregraves originale (httpwwwgapminderorg) Lrsquoexplication des dynamiques de la croissance de la population et de la richesse mondiales agrave l rsquoaide de boicirctes Ikea peut ecirctre consulteacutee (httpwwwgapminderorgvideospopulation-growth-explained-with-ikea-boxes)
55 PNUD Rapport sur le deacuteveloppement humain 2014 httphdrundporgsitesdefaultfileshdr14-report-frpdf
56 (rapport 2013 consulteacute le 20 avril 2015)57 From challenges to opportunity The role of
business in tomorrowrsquos society WBCSD co Earthprint Limited Genegraveve 2006 (publication disponible sur wwwwbcsdcom)
58 Court D et Narasimham L laquo Capturing the worldrsquos emerging middle class raquo McKinsey Quarterly 2010
59 Wright M Filatotchev I Hoskisson R E et Peng M W laquo Strategy research in emerging economies challenging the conventional wisdom raquo Journal of Management Studies vol 42(1) 2005 p 1-33
60 Prahalad C K et Lieberthal K laquo The end of corporate imperialism raquo Harvard Business Review aoucirct 2003 p 109-117
61 Scemana C laquo La perle chinoise de LrsquoOreacuteal raquo httpwwwlexpressfr 12 mai 2010 p 72-74 mai 2013)
62 Viswanathan M et Rosa J A Product and market development for subsistence marketplaces consumption and entrepreneurship beyond literacy and resource barriers Elsevier Amsterdam 2007
63 Hammond A L Kramer W J Katz R S Tran J T et Walker C The next 4 billion market size and business strategy at the base of pyramid World Resource Institute International Finance Corporation Washington DC 2007
64 Lrsquoensemble des donneacutees statistiques est consul-table sur le site httpwwwwriorgpublication
65 Guesalaga R et Marshall P laquo Purchasing power at the bottom of pyramid differences across geographic regions and income tiers raquo Journal of Consumer Marketing vol 25(7) 2008 p 413-418
66 Anderson J L Markides C et Kupp M laquo The last frontier market creation in conflict zones deep rural areas and urban slums raquo California Management Review vol 52(4) eacuteteacute 2010 p 6-28
67 Ireland J laquo Lessons for successful BOP marke-ting from Caracasrsquo slums raquo Journal of Consumer Marketing vol 27(5) 2008 p 430-438
68 Karnani A laquo The mirage at the bottom of the pyramid the private sector can help alleviate poverty raquo California Management Review vol 44(4) eacuteteacute 2007 p 90-111
69 Hahn R laquo The ethical rationale of business for the poor ndash Integrating the concepts bottom of pyramid sustainable development and corpo-rate citizenship raquo Journal of Business Ethics vol 84 2009 p 313-324
70 De Reboul H et Verger-Lisicki O Et les clients pauvres Quand les entreprises srsquoengagent IMS ndash Entreprendre pour la citeacute Autrement 2008
71 Prahalad C K et Hart S L laquo The fortune at the bottom of thepyramid raquo Strategy + Business no 2 premier trimestre 2002 p 1-14 Prahalad C K The fortune at the bottom of the pyramid eradi-cating poverty through profits Wharton School Publishing NJ 2004
72 Anderson J et Markides C laquo Strategic innova-tion at the base of pyramid raquo Sloan Management Review vol 49(1) automne 2007 p 83-88
73 Simanis E et Hart S The base of pyramid protocol towards next generation BOP strategy 2d eacutedition Cornell University 2008
74 Simanis E et Hart S laquo Innovation from inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
75 Sugawara H laquo Japanese business and poverty reduction raquo Society and Business Review vol 5(2) 2010 p 198-216
76 Prahalad C K ibid77 Garrette B et Karnani A laquo Challenges in
marketing socially useful goods to the poor raquo California Management Review vol 52(4) eacuteteacute 2010 p 29-47
78 Davidson K laquo Ethical concern at the bottom of the pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-31
Chapitre 41 Viswanathan M Rosa J A et Harris J E
laquo Decision making and coping of functionally illiterate consumers and some implications for marketing management raquo Journal of Marketing vol 69 janvier 2005 p 15-31
2 Kumar V International marketing research Prentice Hall NJ 2000
3 Craig C S et Douglas S P laquo Conducting inter-national marketing research in the twenty-first century raquo International Marketing Review vol 18(1) 2001 p 80-90
4 httphdrundporgenstatistics5 Johansson J K Global Marketing 4e eacutedition
McGraw Hill International Edition New York 2006 p 229
6 httpwwwesomarorg
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
444 Marketing international
7 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) janvier 1986 p 43-65
8 Xin-An Z Gregoriou N et Ly L laquo The myth of China as a single market the influence of personal values differences on buying deci-sions raquo International Journal of Market Research vol 50(3) 2008 p 377-402
9 McKinsey Quarterly (2012) Meet the Chinese consumer 2020 Mai
10 httpwwwhakuhodojpseikatsusha11 Cornnell S laquo Travel broadens the mind ndash the
case for international research raquo International Journal of Market Research vol 44(1) 2002 p 97-106
12 Craig C S et Douglas S P International Marketing Research 3e eacutedition John Wiley amp Sons Ltd 2005
13 httpwwwatkearneycomindexphpPublicationsglobal-retail-development-indexhtml
14 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
15 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) 1986 p 43-65
16 Malanowski N et Zweck A laquo Bridging the gap between foresight and market research inte-grating methods to assess economic potential of nanotechnology raquo Technological forecasting amp Social Change vol 74 2007 p 1805-1822
17 laquo Riding the Nanotechnology Wave raquo Oxford instrument the Business of Science 13 feacutevrier 2013 httpwwwoxford-instrumentscomOxfordInstrumentsmediaglobalinvestorscapital-markets-days2013Capital-Markets-Day-2013-All-Presentationspdf
18 Solomon M R Tissier-Desbordes E et Heilbrunn B Comportement du consommateur 6e eacutedition Pearson Eacuteducation 2010
19 Cooke M et Buckley N laquo Web 20 social networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
20 McCracken G laquo Culture and consumption a theoretical account of the structure and move-ment of the cultural meaning of consumer goods raquo Journal of Consumer Research 13 juin 1986 p 71-84 (voir aussi McCracken G Culture and consumption Bloomington Indiana University Press 1988)
21 Goodyear M laquo Qualitative research in develo-ping countries raquo Journal of the Market Research Society vol 24(2) 1982 p 86-96
22 Johansson J K et Nonaka I Relentless the Japanese way of marketing New York HarperCollins 1996
23 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case Study ECCH 504-009-1 2007
24 Michon C (dir) Le Marketeur fondements et nouveauteacutes du marketing 3e eacutedition Pearson Eacuteducation 2010
25 Valette-Florence P laquo Les deacutemarches de styles de vie concepts champs drsquoinvestigation et problegravemes actuels raquo Recherche et applications en marketing 1er avril 1986 p 93-110 et 2 juillet p 41-58
26 Consumer expectations and disillusions the case of Russia
27 Steenkamp J-B E M et Ter Hofstede F laquo International market segmentation issues and perspectives raquo International Journal of Research in Marketing vol 19(3) 2002 p 185-213
28 laquo SONY targets laptop consumers in China segment global or local raquo Kellog Management School 2012 ref 5-311-500
29 Kjeldgaard D et Askegaard S laquo The globaliza-tion of youth culture the global youth segment as structures of common differences raquo Journal of Consumer Research vol 33 septembre 2006 p 231-247
30 Rief ler P et Diamantopoulos A laquo Consumer animosity a literature review and reconsi-deration of its measurement raquo International Marketing Review vol 24(1) 2007 p 87-119
31 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62 janvier 1998 p 89-100
32 Alden D L Steenkamp J-B E M et Batra R laquo Brand positioning through advertising in Asia North America and Europe the role of global consumer culture raquo Journal of Marketing vol 63 janvier 1999 p 75-87
33 Dans les anneacutees 1960 les tests drsquointelligence en psychologie ont permis de saisir lrsquoacuiteacute de ce problegraveme drsquoeacutequivalence Les items utiliseacutes dans la plupart des tests standard contiennent de nombreuses reacutefeacuterences agrave un environnement eacutetranger agrave lrsquoexpeacuterience drsquoun villageois africain ou indien Crsquoest pourquoi les enfants reacuteussissant les scores les plus eacuteleveacutes dans les eacutetudes internatio-nales ne sont pas neacutecessairement les enfants les plus laquo intelligents raquo mais plutocirct les plus occiden-taliseacutes Drsquoautres cultures deacutefinissent lrsquointelligence de maniegravere diffeacuterente (qui peut inclure lrsquointelli-gence sociale au-delagrave de lrsquointelligence ceacutereacutebrale)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
445Notes par chapitre
ce qui rend caduque lrsquoideacutee drsquoun concept drsquointelli-gence universel On parle drsquoailleurs aujourdrsquohui en psychologie de compeacutetences cognitives diverses plus que drsquointelligence
34 Frijda D et Jahoda G laquo On the scope and methods of cross-cultural research raquo International Journal of Psychology I(2) 1966 p 109-127
35 Douglas S P et Craig C S laquo On improving the conceptual foundations on international marketing research raquo Journal of International Marketing 14(1) 2006 p 1-22
36 Greenland S Koshal J et Combe I laquo Evaluating quality and consumer satisfaction in emerging markets raquo International Journal of Consumer Studies vol 30(6) 2006 p 582-590
37 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de valeur eacutetendue Dunod 2009
38 Sizoo E (dir) Responsabiliteacute et cultures du monde Eacuteditions Charles Leacuteopold Mayer 2008
39 Harzing A W K et al laquo The use of English questionnaires in cross-national research Does cultural accommodation obscure national diffe-rences raquo International Journal of Cross-Cultural Management 5(2) 2005 p 213-224
40 Campbell D T et Werner O laquo Translating working through interpreters and the problem of decentrering raquo in R Naroll et R Cohen (eacuted) A handbook of method in cultural anthro-pology Natural History Press New York 1970 p 398-420
41 Sood J H laquo Equivalent measurement in interna-tional market research is it really a problem raquo Journal of International Consumer Marketing vol 2(2) 1990 p 25-41
42 Usunier J-C International and cross-cultural management research Sage Publications Ltd 1998
43 Berry J W Poortinga Y H Segall M H et Dasen P Cross-cultural psychology research and applications Cambridge University Press 1992
44 Connell S laquo Travel broadens the mind ndash the case for international research raquo International Journal of Market Research vol 44(1) 2002 p 102-103
45 httpwwwtresoreconomiegouvfr46 Cooke M et Buckley N laquo Web 20 social
networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
47 wwwesomarorg48 Evrard Y Pras B et Roux E (en collabora-
tion avec Choffray J-M Dussaix A-M et Claessens M) Market ndash Eacutetudes et recherches en marketing Dunod 2000 p 545
49 Ghauri P N et Cateora P International marke-ting 4e eacutedition McGraw-Hill 2014
50 Gervais F laquo Choix des modes drsquoacquisition de l rsquoinformation pour lrsquoeacutetude de nouveaux marcheacutes raquo thegravese de doctorat CNAM 6 juillet 2011
Chapitre 51 Smith D B et Heede S laquo The North-South
divide Changing patterns in the consumption of alcoholic beverages in Europe raquo Proceedings of the 25th EMAC Conference Budapest 1996 p 1065-1084
2 Clements K W et Chen D laquo Fundamental similarities in consumer behaviour raquo Applied Economics vol 28(6) 1986 p 747-757
3 httpwwwmarketing-chinecomeconomie-chinemarche-du-vin-en-chine-en-2014-ce-change
4 httple-marche-du-vin-en-chineover-blogcomarticle-marche-63750299html
5 Levitt T laquo The globalization of markets raquo Harvard Business Review vol 61 mai-juin 1983 p 92-102
6 Usunier J-C laquo The ldquoEuropean consumerrdquo Globaliser or globalised raquo in A Rugman et A Verbeke (eacuted) Research in Global Strategic Management vol 2 1991 Greenwich CT JAI Press p 57-78
7 Warnier J-P La Mondialisation de la culture La Deacutecouverte 1999
8 Le Bras H laquo Choisir la bonne eacutechelle pour analyser la socieacuteteacute raquo Alternatives eacuteconomiques no 260 juillet-aoucirct 2007 p 92-94
9 Warnier J-P ibid p 9610 Paris T laquo Diversiteacute culturelle et mondialisa-
tion raquo RAMSES 2005 p 173-18711 Usunier J-C laquo Eacutequivalence et ineacutequivalence
entre contextes culturels lrsquoapproche linguis-tique raquo Revue franccedilaise du marketing no 168-169 1998 p 123-139
12 Mermet G Euroscopie Larousse 199613 Warnier J-P ibid p 8914 Belk R W laquo Third World consumer culture raquo in
E Kumccedilu et A Fuat Firat (eacuted) Marketing and Developpement Toward broader dimensions Greenwich CT JAI Press 1988 p 103-27
15 Ger G et Belk R W laquo Irsquod like to buy the world a Coke Consumptionscapes of the ldquoLess Affluent Worldrdquo raquo Journal of Consumer Policy 1995
16 Le Monde laquo Le reacutegime Vache qui rit raquo 6 novembre 2004 p 16
17 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
18 Updated from the case study Fast Food Halal or Haram (Saskia Faulk and Jean-Claude Usunier HEC Lausanne 2004 MK-16-904) by Paul
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
446 Marketing international
Caussat and Nathalie Prime (ESCP Europe September 2014)
19 Kaiwar V laquo Hybrid and alternative moderni-ties a critical perspective of postcolonial studies and the project of provincialising Europe raquo in S Mazundar V Kaiwar et T Labica From orien-talism to postcolonialism ndash Asia Europe and the lineage of difference Routledge Contemporary Asia Series 2009 p 206-238
20 Guillebaud J-C Le Commencement drsquoun monde Vers une moderniteacute meacutetisse Le Seuil 2007
21 Leeflang P S H et WF Van Raaij W F laquo The changing consumer in the European Union A ldquometa-analysisrdquo raquo International Journal of Research in Marketing vol 12 deacutecembre 1995 p 373-387 Courbage Y et Todd E Le Rendez-vous des civilisations PUF 2007
22 Geertz C Local Knowledge New York Basic Books 1983
23 McCracken G laquo Culture and consumption A theoretical account of the structure and movement of the cultural meaning of consumer goods raquo Journal of Consumer Research vol 13 juin 1986 p 71-84 McCracken G laquo Culture and consumer behaviour An anthropological perspective raquo Journal of the Market research Society vol 32(1) 1991 p 3-11
24 Cova B Au-delagrave du marcheacute quand le lien importe plus que le bien LrsquoHarmattan 1995
25 Warnier J-P et Rosselin C Authentifier la marchandise Anthropologie critique de la quecircte drsquoauthenticiteacute LrsquoHarmattan 1996
26 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits artisanaux paradoxes socioculturel et eacutecono-mique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
27 Courrier international no 531 4-10 janvier 2001 p 24
28 Craig S C et Douglas S P laquo Beyond national culture implications of cultural dynamics for consumer research raquo International Marketing Review vol 23(3) 2006 p 322-342
29 Redfield R Linton R et Herskovits M laquo Memorandum on the study of Acculturation raquo American Anthropologist vol 38 1936 p 149-152
30 Berry J laquo Immigration acculturation and adap-tation raquo The Journal of International Association of Applied Psychology vol 46(1) 1997 p 5-68
31 Hermans H J M et Kempen H J G laquo Moving cultures the perilous problems of cultural dichotomies in a globalizing society raquo American Psychologist vol 53(10) 1998 p 1111-1120
32 Belk R W laquo Possessions and the extended self raquo Journal of Consumer Research vol 15 1988 p 139-168 McCracken G ibid 1986
33 Penaloza L N laquo Immigrant consumer accultu-ration raquo The Journal of Advances in Consumer Research vol 16 1989 p 110-118
34 Penaloza L N laquo A travesando fronteras Border Crossings a critical ethnographic exploration of the consumer acculturation of Mexican immi-grants raquo Journal of Consumer Research vol 21 1994 p 32-54
35 Oswald L R laquo Culture Swapping Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants raquo Journal of Consumer Research vol 25(4) 1999 p 303-318
36 Euromonitor International 2010 Global beauty and personal care state of the industry 2010 May
37 Triers A The Russian consumer 20 years after the fall of communism meacutemoire de master en mana-gement ESCP Europe 2010
38 httpwwwjobijobacomfrdossiersemploi-carrieretravailler-en-russie (consulteacute le 10 avril 2015)
39 Penaloza L N ibid 198940 Galesne J-L laquo Le bon-mix franco-nippon raquo Les
Eacutechos 5 mars 2011 p 1441 Deher O laquo Quelques facteurs de succegraves pour
la politique de produits de lrsquoentreprise exporta-trice Les liens entre marketing et production raquo Recherche et applications en marketing vol 1(3) 1986 p 55-74
42 Levitt T ibid 198343 Ritzer G Tous rationaliseacutes La mcdonaldisation
de la socieacuteteacute Alban 200444 Zhang J Beatty S E et Gwalsh G laquo Review and
future directions of cross-cultural consumer services research raquo Journal of Business Research vol 61(3) 2008 p 211-224
45 Parasuraman A Zeithaml V A et Berry L L laquo Serqual a multiple-item scale for measuring consumer perception of service quality raquo Journal of Retailing vol 64(1) 1988 p 12-40
46 Raajoot N laquo Reconceptualising service encounter quality in non-western context raquo Journal of Service Research vol 7(2) 2004 p 181-201
47 Liu B S-C Furrer O et Sudharshan D laquo The relationships between cultures and behavioral intentions towards services raquo Journal of Service Research vol 4(2) 2001 p 118-129
48 Money R B Gil ly M R Graham J L laquo Explorations of national culture and word of mouth referral behaviour in the purchase of industrial services in the US and Japan raquo Journal of Marketing vol 62 octobre 1998 p 76-97
49 Chen Haipeng A Sharon Ng et Rao A R laquo Cultural differences in consumer impatience raquo Journal of Marketing Research vol 42(3) 2005 p 291-301
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
437Notes par chapitre
53 Ouziel S laquo Fusions-acquisitions et apregraves raquo Les Cahiers du management de lrsquoExpansion 10 septembre 2010 (httpwwwlexpansioncomcahiers-du-managementfusions-acquisitions-et-apres_237810html)
54 Delaroche P laquo Faurecia combine acquisitions et alliances raquo Les Cahiers du management de lrsquoEx-pansion 26 aoucirct 2010 (httpwwwlexpansioncomcahiers-du-managementfusions-acquisi-tions-et-apres_237810html)
55 Ohmae K Triad Power The Coming Shape of Global Competition The Free Press New York 1985
56 Friedman T La Terre est plate Eacuteditions Saint-Simon 2006
57 Apoteker T laquo Les 30 marcheacutes cibles pour les exportateurs franccedilais raquo Le Moci no 1858 2010 p 8-14 OMC laquo Rapport sur le commerce mondial 2014 raquo (httpwwwwtoorgfrenchres_fbooksp_fwtr14-1_fpdf)
58 Passet O laquo Vers une productions moins inter-nationaliseacutee raquo Alternatives Eacuteconomies Hors seacuterie ndeg 101 2014 p 62-64
59 Lemaire J-P laquo Pays eacutemergents les investisseurs au pied du mur raquo LrsquoExpansion Management Review juin 2010 p 36-45
60 Moatti S laquo Les multinationales au coeur des eacutechanges mondiaux raquo Alternatives eacuteconomiques hors-seacuterie no 90 octobre 2011 p 18-19
61 httpwwwidegojpEnglishPresspdf20110606_newspdf
62 En comptabiliteacute nationale comme dans la balance des paiements le domaine des laquo services raquo associe les revenus drsquoactiviteacutes traditionnelles comme le tourisme lrsquoassurance ou le fret les services lieacutes aux transferts de technologie les revenus des capitaux placeacutes precircteacutes ou investis agrave lrsquoeacutetranger agrave court et agrave long terme et les transferts de fonds des travailleurs eacutemigreacutes
63 httpwwwbanque-francefrfrstatistiqueseconomieeconomie-balanceinvestissements-directshtm
64 Chavagneux C laquo La mondialisation des firmes fait une pause raquo Alternatives eacuteconomiques hors-seacuterie no 86 octobre 2010 p 78-79
65 World Investment Report 2013 (httpwwwunctadorgendocswir2011_enpdf)
66 Lemaire J-P et Klein J Financement interna-tional des entreprises Vuibert coll laquo Explicit raquo p 1 2006
67 Alternatives eacuteconomiques ndash Les marcheacutes finan-ciers hors-seacuterie no 87 deacutecembre 2010
68 Samuelson R laquo La faillite morale de Goldman Sachs raquo Courrier international no 118 6-11 mai 2010 p 57
69 Stiglitz J Le Triomphe de la cupiditeacute Les Liens qui Libegraverent 2010
70 Chavagneux C et Moatti S laquo La finance enfin au pas raquo Alternatives eacuteconomiques no 280 mai 2009 p 47-57
71 Mandelbrot B et Hudson R L Une approche fractale des marcheacutes Risquer perdre gagner 2e eacutedition Odile Jacob 2009
72 Lrsquoefficience des marcheacutes exprime lrsquoideacutee que les prix reflegravetent agrave chaque instant toute lrsquoinforma-tion disponible Or dans le monde des 2080 (loi de Pareto et non pas loi de la moyenne) les inter-venants nrsquoont eacutevidemment pas un accegraves eacutegal agrave lrsquoinformation Les laquo effets de meacutemoire raquo geacutenegraverent une dynamique intrinsegraveque aux marcheacutes finan-ciers (la hausse suit la hausse la baisse suit la baisse) qui nrsquoest pas reacuteductible agrave lrsquoarriveacutee ou non de nouvelles informations exteacuterieures au marcheacute De plus laquo les effets drsquointeractions raquo entre les diffeacuterents acteurs creacuteent des tendances autonomes et du mimeacutetisme qui entraicircnent des bulles
73 Riols Y-M laquo Comment la Chine achegravete lrsquoEu-rope raquo (httpwwwlexpansioncomeconomiecomment-la-chineachete-l-europe_243492html) [consulteacute le 7 deacutecembre 2010] Courrier international laquo Pour srsquoimplanter en Chine il faut y mettre le prix raquo no 1053 6-12 janvier 2011 p 40
74 Lemoine F laquo La Chine ne sauvera pas les pays riches raquo Alternatives internationales hors-seacuterie no 8 deacutecembre 2010 p 38-39
75 Maillet C et Le Manh A Le Meilleur des normes comptables internationales IAS-IFRS SuprsquoFoucher LMD coll laquo Expertise comptable raquo 4e eacutedition 2010
76 Toute opeacuteration drsquoachat ou de vente drsquoune marchandise est speacuteculative degraves lors qursquoelle est motiveacutee par l rsquoanticipation drsquoune varia-tion imminente du prix et non par lrsquoemploi ou la transformation de ladite marchandise Appliqueacutee agrave la finance la speacuteculation consiste agrave acqueacuterir ou agrave ceacuteder un titre non pas en raison de son rendement (le taux drsquointeacuterecirct des obligations les dividendes drsquoune action) mais parce que lrsquoon entend profiter drsquoune variation prochaine du cours des titres
77 httpbourselesechosfrforexinfos-et-analysesle-marche-des-changes-represente-5-300-mds-par-jour-bri-910009php (consulteacute le 5 novembre 2014)
78 Hayek N laquo On a perdu lrsquoesprit drsquoentreprise raquo wwwlexpressfr 19 juillet 2009 p 15-18
79 Chavagneux C laquo Comment les speacuteculateurs profitent de la crise raquo Alternatives eacuteconomiques no 289 mars 2010 p 11-12
80 Courrier international ndash Dossier La planegravete des robots no 1019 mai 2010 p 32-39 Feitz A laquo Les robots relegraveve drsquoun Japon vieillissant raquo Enjeux mai 2008 p 62-66
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
438 Marketing international
81 Testart J Bougain C et Sinai S Labo-Planegravete ou comment 2030 se preacutepare sans les citoyens Fayard Mille et une nuits 2011
82 Thomke S et Srivastava M laquo The Dabbawala System On-Time Delivery Every Time raquo Harvard Business School Harvard 9-610-059 October 2010 (httpwwwtrinitypartnership comblogmicheltestard janvier 2008)
83 BCG Repor t laquo T he Most Innovative Companies 2014 Breaking Through Is Hard to Do raquo (httpwwwgooglefrurl sa=tamprct=jampq=ampesrc=sampsource=webampcd=6ampved=0CEcQFjAFampurl=http3A2F2Fwwwbcgfr2Fdocuments2Ffile174812pdfampei=y0F3VNnwMpDvaM-sgpgFampusg=AFQjCNHBOm6TaZkZ3GN6XRNR_9S_lkcVqAampbvm=bv80642063dd2s)
84 Licoppe C LrsquoEacutevolution des cultures numeacuteriques du lien social agrave lrsquoorganisation du travail FyP Eacuteditions coll laquo Innovation raquo 2009
85 Fayon D Web 20 et au-delagrave Nouveaux inter-nautes du surfeur agrave lrsquoacteur Eacuteconomica 2010 Balague C et Fayon D Facebook Twitter et les autres Pearson Village Mondial 2010
86 Cyclope 2013 Eacuteconomica 201387 Ziegler J LrsquoEmpire de la honte Fayard 2005
Arme de destruction massive geacuteopolitique de la faim Le Seuil 2011
88 Krotoff A Les Pays en voie de deacuteveloppement nouveaux moteurs du deacuteveloppement durable via les multinationales occidentales Lrsquoexemple de la Chine meacutemoire de recherche master en mana-gement ESCP Europe 2010
89 laquo Les chiffres de lrsquoeacuteconomie 2015 - Climat 2015 anneacutee deacutecisive raquo Alternatives eacuteconomiques hors-seacuterie ndeg102 p 76-77
90 Le Monde laquo Rio+20 le Breacutesil gagnant la planegravete perdante raquo 22 juin 2012 httpwwwlemondefrideesarticle20120622rio-20-le-bresil-gagnant-la-planete-perdante_1723211_3232html
91 Aldy J amp W Pizer Comparability of Effort In International Climate Policy Architecture discus-sion paper Harvard Kennedy School janvier 2014
92 Wagenhofer E We feed the world IFO Imagine Film Distribution 2007
93 laquo LrsquoEacutetat de l rsquoinseacutecuriteacute alimentaire dans le monde 2014 raquo httpwwwfaoorgpublicationssofi2014fr (consulteacute le 5 novembre 2014)
94 Griffon M laquo La terre va-t-elle manquer de terres raquo Alternatives internationales hors-seacuterie no 7 deacutecembre 2009 p 40-41 Brunel S Nourrir le monde vaincre la faim Larousse 2009 Parmentier B Nourrir lrsquohumaniteacute les grands problegravemes de lrsquoagriculture mondiale au xxie siegravecle La Deacutecouverte 2009
95 Chavagneux C laquo Mondialisation et emploi la longue transition raquo Alternatives eacuteconomiques hors-seacuterie ndeg 71 deacutecembre 2006 p 60-63
96 laquo Les chiffres de lrsquoeacuteconomie 2015 ndash Sud la bombe urbaine raquo Alternatives eacuteconomiques hors-seacuterie ndeg 102 octobre 2014 p 82-83
97 Gerland P et al laquo World population stabiliza-tion unlikely this century raquo Sciences octobre 2014 vol 346 ndeg 6206 p 234-237
98 N a t i o n s u n i e s Wo r l d p o p u l a t i o n a g i n g 2 013 ( ht t p w w wu n o r g e n developmentdesapopulationpublicationspdfageingWorldPopulationAgeingReport2013pdf)
99 Meyer M laquo La bombe deacutemographique nrsquoest plus ce qursquoelle eacutetait raquo Courrier international no 749 mars 2005 p 44-46
100 Allianz Global Wealth Report 2014 lsquo(httpswwwallianzcomv_1411404269000mediapressdocumentAllianz_Global_Wealth_Report_2014_enpdf)
101 Brunel S laquo Afrique le deacutefi des classes moyennes raquo Sciences Humaines ndeg 261 juillet 2014
102 laquo Le consommateur aux poches pleines est neacute raquo Courrier international ndeg 1123 mai 2012
103 Neri M laquo The New Middle Class In Brazil raquo Fundaccedilatildeo Getulio Vargas (httplucianuchicagoedublogsbricfiles201105NCM_Neri_FGV__HarvardMIT_Chicago1pdf)
104 httpthebrazilbusinesscomarticlesocial-classes-in-brazil (consulteacute le 7 novembre 2014)
105 Maitra S Who are the Indian Middle Class A Mixture Model of Class Membership based on Durables Ownership 2011
106 Buisson J laquo Le mythe de la classe moyenne raquo Le Monde 3 mars 2014
107 De La Vega X laquo Les villes agrave la conquecircte du monde raquo Les Grands Dossiers des sciences humaines no 17 2009-2010 p 22-24
108 laquo Les chiffres de lrsquoeacuteconomie 2009 ndash La planegravete des villes raquo Alternatives eacuteconomiques hors-seacuterie no 78 octobre 2008 p 84-85
109 Sassen S Global Networks ndash linked cities New York Londres Routledge 2002 Sassen S The global city New York London Tokyo 2e eacutedition Princeton University Press 2001
110 Taylor P J World City Network a Global Urban Analysis Londres Routledge 2004
111 httpwwwlboroacukgawc112 Damon J laquo Faut-il avoir peur de lrsquourbanisation
du monde raquo Alternatives eacuteconomiques no 274 2008 p 83-85
113 Davis M Le Pire des mondes possibles ndash De lrsquoexplosion urbaine au bidonville global La Deacutecouverte 2007
114 httpwwwunorgfrmillenniumgoalsbkgdshtml
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
439Notes par chapitre
115 Rahnema M et Robert J La Puissance des pauvres Actes Sud 2008
116 Clerc D laquo La pauvreteacute frappe un Europeacuteen sur six raquo Alternatives internationales hors-seacuterie no 8 deacutecembre 2010 p 34-35
117 https wwwciagovlibrarypublicationsthe-world-factbookrankorder2172rankhtml countryName=SerbiaampcountryCode=riampregionCode=euamprank=113ri
118 Dunn AL laquo Average America vs the One Percent raquo Forbes 21 mars 2012 (httpwwwforbescomsitesmoneywisewomen20120321average-america-vs-the-one-percent)
119 httpwwwiomintfileslivesitesiomfilesinfographicsiom_infographicsjpg (consulteacute le 5 novembre 2014)
120 Le Monde ndash LrsquoAtlas des migrations les routes de lrsquohumaniteacute hors-seacuterie coeacutedition La Vie Le Monde 2008-2009 Fournier L laquo Les migra-tions internationales raquo Sciences humaines no 213 mars 2010 p 20-25
121 Wihtol de Wenden C La Globalisation humaine PUF 2009
122 Badie B Brauman R Decaux E et Devin G Pour un autre regard sur les migrations construire une gouvernance mondiale La Deacutecouverte 2008
123 Bruneau M Diasporas et espaces transnatio-naux Anthropos-Economica 2004
124 Insee Boniface P et Veacutedrine H Atlas du monde global Armand Colin Fayard 2010
125 laquo La pauvreteacute progresse en France raquo Observatoire des ineacutegaliteacutes 9 septembre 2014 (httpwwwinegalitesfrspipphp article270)
126 httpwwwinseefrfrthemestableauasp ref_id=NATnon04249 (consulteacute le 6 novembre 2014)
127 Beaud S Confavreux J et Lindgaard J La France invisible La Deacutecouverte 2006
128 Houdreacute C et al laquo Ineacutegaliteacutes de niveau de vie et pauvreteacute en 2011 raquo (httpwwwinseefrfrffcdocs_ffcREVPMEN14_a_VE_niveauviepdf)
129 Objectif du Milleacutenaire pour le Deacuteveloppement Rapport 2014 (httpwwwundporgcontentdamundplibraryMDGfrenchUNDP_MDGReport_FR_2014Final1pdf)
130 Diaz P La Fin de la pauvreteacute Cineacutema Libre Studio Cargo Films 2009 documentaire qui srsquoappuie sur la theacuteorie de Henry Georges qui fut le premier philosophe de son eacutepoque dans Progregraves et pauvreteacute agrave penser que le progregraves nrsquoal-leacutegeait pas la pauvreteacute mais la geacuteneacuterait (wwwschalkenbachorg)
131 De Soto H Le Mystegravere du capital pourquoi le capitalisme triomphe en Occident et eacutechoue partout ailleurs Flammarion coll laquo Champs raquo 2007
132 Hessel S Indignez-vous Indigegravene Eacuteditions 2010
133 Dortier J-F laquo Lrsquoabicircme ou la meacutetamorphose Rencontre avec Edgar Morin raquo Sciences humaines no 201 2009 p 30-33
134 httpeceuropaeuenterprisepoliciessustai-nablebusinesscorporate-social-responsibilityindex_enhtm
135 httpwwwmarketingdurablenet136 Laville E LrsquoEntreprise verte 3e eacutedition Pearson
Village Mondial 2009137 Yunus M Vers un monde sans pauvreteacute JC Lattegraves
Le Livre de Poche 1997138 Chouinard Y laquo Il faut consommer autrement raquo
Les Eacutechos 11 janvier 2010 p 13139 Ardouin J-L et Fa iv re-Tav ignot B
laquo Deacuteveloppement durable changement ou rupture raquo LrsquoArt du management Les Eacutechos 29 mai 2008 p 4-5
140 Lisicki O et Prime N (2014) laquo Le BoP comme agent drsquoinnovation du segment au ferment raquo Eacuteconomies et Socieacuteteacutes Seacuterie laquo Eacutetudes critiques en management raquo KC ndeg 3 12014 p 159-171
141 Par exemple pour une approche tregraves peacuteda-gogique Leonard A The Story of Stuff The Impact of Overconsumption on the Planet Our Communities and Our Health-and How We Can Make It Better Free Press 2009
142 Si tout le monde consommait comme des Franccedilais il faudrait trois planegravetes pour satisfaire la consommation mondiale mais il en faudrait neuf pour une consommation agrave la californienne contre seulement un dixiegraveme de planegravete pour un mode de vie malien (propos recueillis par Herveacute Kempf Le Monde du 26 mai 2005 suppleacutement laquo Deacuteveloppement du racircble raquo)
143 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de la valeur eacutetendue Dunod 2009
144 Sele K laquo Marketing ethics in emerging markets ndash coping with ethical dilemmas raquo IIMB Management Review 2006 p 95-103
Chapitre 21 laquo Risques et opportuniteacutes 2010 raquo Le Moci
no 1858 21 janvier 2010 p 6-142 Vadcar C laquo Les prochains marcheacutes porteurs agrave
lrsquohorizon 2015-2020 raquo Prospective et entreprise chambre de commerce et drsquoindustrie de Paris 2009
3 Dunning John H (2000) The eclectic para-digm as an envelope for economic and business theories of MNE activity International Business Review vol 9 2 pp 163-190 Chen Tain-Jy Chen Homin amp Ku Ying-Hua (2004) Foreign direct investments and local linkages Journal of International Business Studies vol 35 4 pp 320-333
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
440 Marketing international
4 Crozet Y laquo Trente ans de deacutereacuteglementation quel bilan raquo Regards croiseacutes sur lrsquo eacuteconomie vol 2(2) 2007 p 118-126
5 Kiambu J laquo Deacutereacuteglementation des services de teacuteleacutecommunications en Reacutepublique deacutemocra-tique du Congo raquo Revue drsquoeacuteconomie reacutegionale et urbaine no 5 2009 p 975-994
6 httpwwwagenceecofincomoperateur1111-24215-rd-congo-yozma-time-turns-nouvel-operateur-telecom-a-lance-son-reseau-en-phase-test (consulteacute le 17 novembre 2014)
7 laquo Gaz (marcheacute) raquo Xerfi 700 2014 83 pages8 httpdonneesbanquemondialeorgindicateur
NYGNPPCAPCD (consulteacute le 13 novembre 2014)
9 httpweekofrwp-contentuploads201303morgan-stanley-global-auto-sales-summary (consulteacute le 28 novembre 2014)
10 Rousseau Y laquo La Chine devient officiellement le premier marcheacute automobile du monde raquo Les Eacutechos 11 janvier 2010 p 19
11 Chapuis D laquo Le luxe franccedilais mise sur le redeacute-marrage du Moyen-Orient raquo wwwlesechosfr (mis en ligne le 3 novembre 2010)
12 Vernon R laquo International Investment and International Trade in the Product Cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 UBIFRANCE (2014) Grande distribution agrave dominante alimentaire fiche secteur
14 httpwwwgeoxbizenglishir_ir-basp (consulteacute le 10 avril 2015)
15 laquo Breathable shoes branding success through patenting raquo httpwwwwipointipadvantageendetailsjsp id=893 (consulteacute le 16 septembre 2010)
16 Lrsquointeacuterecirct des deacutelocalisations doit inteacutegrer certains facteurs limitatifs notamment le controcircle de la qualiteacute le coucirct des transports la faible produc-tiviteacute la perte de capaciteacute drsquoinnovations et lrsquoincitation au deacuteveloppement de concurrences nouvelles
17 Chavagneux C laquo Les paradis fiscaux un fleacuteau pour lrsquoEurope raquo Alternatives eacuteconomiques hors-seacuterie ndeg 102 octobre 2014 p 22-23
18 laquo Zones franches coucircts et avantages raquo LrsquoObservateur de lrsquoOCDE no 275 novembre 2009 httpwwwobservateurocdeorgnewsfullstoryphpaid2577Zones_franches _co_FBts_et_avantageshtml (consulteacute le 6 novembre 2010)
19 Radjou N et Badhu J Lrsquoinnovation Jugaad rede-venons ingeacutenieux Diateno 2013
20 Immelt J R Govindarajan V et Trimble C laquo How GE is disrupting itself raquo Harvard Business Review octobre 2009 p 3-12
21 Les deacutelais de paiement consentis entre entiteacutes non financiegraveres lors des eacutechanges commerciaux servent agrave veacuterifier la conformiteacute drsquoune commande
ou drsquoune prestation mais srsquoexpliquent eacutegalement par le rapport de force existant entre client et fournisseur Comme chaque entreprise est tour agrave tour fournisseur et acheteur elle srsquoefforce drsquoobtenir de ses fournisseurs le creacutedit qursquoelle a ducirc consentir agrave ses clients Si elle nrsquoy parvient pas le solde qui reste agrave sa charge (solde du creacutedit interentreprises) est le solde commercial Selon la taille ou le secteur drsquoactiviteacute de lrsquoentreprise le solde commercial va alors constituer une source de financement agrave court terme (par exemple dans la grande distribution de deacutetail) ou une charge de treacutesorerie
22 httpeceuropaeuenterprisepoliciessingle-market-goodsfighting-late-paymentsindex_frhtm (consulteacute le 17 novembre 2014)
23 Baromegravetre Atradius (httpcmassistancefr6html consulteacute le 8 novembre 2010)
24 laquo Les deacutelais de paiement srsquoa l longent et plombent toujours plus drsquoentreprises raquo Le Monde 19 novembre 2013 httpwwwlemondefreconomiearticle20131119les-delais-de-paiement-s-allongent-et-plombent-toujours-plus-d-entreprises_3516033_3234html (consulteacute le 17 novembre 2014)
25 Ibid Garcia 199626 Han H laquo Fourches caudines agrave la chinoise raquo
Courrier international no 1060 24 feacutevrier-2 mars 2011 p 13
27 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo Entreprendre et diriger no 1 1996 p 4-17
28 UBIFRANCE (2014) La franchise au Liban fiche secteur
29 Branzei O et Abdelnour S laquo Another day another dollar entreprise resilience under terrorism in developing countries raquo Journal of International Business Studies vol 41 2010 p 804-825
30 Lestavel T ldquoComment se preacutemunir contre le risque de change rdquo Alternatives eacuteconomiques ndeg343 Feacutevrier 2015 p72-73
31 httpwwwlemocicom3-les-operations-de-compensation-countertrade-ou-counterpur-chase (consulteacute le 10 avril 2015)
32 Chatillon S Le Droit des affaires internationales 5e eacutedition Vuibert 20
33 Orsenna E Voyage au pays du coton petit preacutecis de mondialisation Fayard Le Livre de Poche 2006
34 httpwwwiccwboorgProducts-and-ServicesArbitration-and-ADRArbitrationIntroduction-to-ICC-ArbitrationStatistics (consulteacute le 17 novembre 2014)
35 OMPI (httpwwwwipointamcfrarbitrationcase-examplehtml)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
441Notes par chapitre
36 httpwwwlexpansioncomentreprisece-qui-reste-de-danone-en-chine-apres-le-divorce-avec-wahaha_202126html (consulteacute le 30 septembre 2009)
37 laquo Danone tente de se relancer sur le marcheacute chinois du lait pour beacutebeacute raquo Le Monde 31 octobre 2014 ht tpw w wlemondefreconomiearticle20141031danone-tente-de-se-relancer-sur-le-marche-chinois-du-lait-pour-bebe_4515825_3234html (consulteacute le 17 novembre 2014)
38 httpwwwdanonecomfrpour-vousjourna-listesdecryptagesnos-marchespuidchine (consulteacute le 17 novembre 2014)
39 Lee J A laquo Cultural Analysis of Overseas Operations raquo Harvard Business Review mars-avril 1966 p 106-111
40 Usunier J-C et Lee J Marketing across cultures 5e eacutedition Harlow Prentice Hall 2009
41 Hofstede G laquo Motivation Leadership and Organization Do American theories Apply Abroad raquo Organizational Dynamics vol 9(1) 1980 p 42-62
42 httpwwwbrandchannelcomhomepost20111130UAE-Residents-Upset-Over-Puma-Shoes-113011aspx (consulteacute le 17 novembre 2014)
Chapitre 31 Lassudrie-Duchecircne B laquo La demande de diffeacute-
rences et lrsquoeacutechange international raquo Eacuteconomies et Socieacuteteacutes juin 1971
2 Lemaire J-P ibid 3 Hauri P N et Cateora P International marke-
ting 3e eacutedition The McGraw-Hill Companies 2010
4 Krugman P Geography and trade MIT Press 1991
5 Crsquoest ainsi une question essentielle de la poli-tique industrielle et commerciale strateacutegique de nombreux pays notamment agrave croissance rapide que de savoir quel est le degreacute de protection initiale dont ont besoin les secteurs nouveaux et les industries naissantes pour se deacutevelopper
6 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review 60 1970 p 441-448
7 Barney J B laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17 mars 1991 p 99-120
8 Kim C M et Mauborgne R Blue ocean strategy how to create uncontested market space and make the competition irrelevant Harvard Business School Press 2005 Kim C M et Mauborgne R Strateacutegie Oceacutean Bleu 2e eacutedition Pearson-Village Mondial 2010
9 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
10 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006 p 47
11 Mayhofer U (dir) Les grands auteurs en mana-gement international EMS 2014
12 Vernon R laquo International investment and inter-national trade in the product cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 Johansson J et Vahlne J-E laquo The interna-tionalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
14 Charreaux G et Couret J De nouvelles theacuteories pour geacuterer lrsquoentreprise Economica 2000
15 Williamson O Markets and hierarchies analysis and antitrust implications Free Press New York 1975 (voir aussi laquo Transaction cost economics the governance of contractual relations raquo Journal of Law and Economics vol 22 1979 p 233-261)
16 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review vol 60 1970 p 441-448
17 Anderson E et Gatignon H laquo Modes of foreign entry a transaction cost analysis and proposi-tions raquo Journal of International Business Studies vol 3 1986
18 North D Institutions institutional change and economic performance Harvard Business University Press Cambridge 1990 Scott W R Institutions and organizations Thousand Oaks Sage California 1995
19 North D ibid p 3 20 Scott W R ibid p 3321 Peng M W ibid Peng M W Wang D Y L
et Jiang Y laquo An institution-base view of inter-national business strategy a focus on emerging economies raquo Journal of International Business Studies vol 39 2008 p 920-936
22 Dunning J H International production and the multinational entreprise Allen amp Unwin Londres 1981
23 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 11 pages (httpwwwecoleorg) Fainsilber D laquo La nouvelle usine Renault au Maroc va monter rapidement en puissance raquo Les Eacutechos 1er juin 2010 p 19
24 Paveau J (dir) Exporter pratique du commerce international 22e eacutedition Foucher 2010
25 Prahalad C K et Doz Y L The multinational mission Free Press New York 1987
26 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de la valeur eacutetendue Dunod 2009
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
442 Marketing international
27 Porter M E et Kramer M R laquo Creating shared Value raquo Harvard Business Review vol 89(12) janvier-feacutevrier 2011 p 62-77
28 laquo Novo Nordisk managing sustainability ar home and abroad raquo Richard Ivey School of Business Case study 0B12M081 2012
29 Porter M E et Kramer M R laquo Strategy and society the link between competitive advantage and Corporate Social Responsibility raquo Harvard Business Review deacutecembre 2006 p 78
30 httpprojectveja-storecom (consulteacute le 10 deacutecembre 2014)
31 httpwwwchefdentreprisecomChef-d-entreprise-MagazineArticleVeja-la-premiere-basket-etiquetee-equitable-36813-1htm (consulteacute le 10 deacutecembre 2014)
32 Simanis E et Hart S laquo Innovation from the inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
33 httpwwwaccorcomfrgroupestrategiehtml (consulteacute le 24 mars 2015)
34 Robertson R D ibid35 Levitt T laquo The globalization of markets raquo
Harvard Business Review mai-juin 1983 p 92-102
36 Il est inteacuteressant de noter que les eacutecrits en marke-ting international tregraves largement drsquoorigine ameacutericaine utilisent le terme de globalization pour qualifier la strateacutegie standardiseacutee cette confusion seacutemantique traduisant l rsquoorienta-tion ideacuteologique dominante en faveur drsquoune mondialisation standardiseacutee en fonction du pays drsquoorigine (en lrsquooccurrence des Eacutetats-Unis) En reacutealiteacute lrsquooption de standardisation nrsquoest que lrsquoune des deux options de lrsquoalternative laquo stan-dardisation-adaptation raquo de la politique drsquooffre marketing international et les auteurs ont inventeacute tregraves vite le terme glocalization qui tradui-rait mieux la notion de laquo mondialisation raquo dans sa conception europeacuteenne Nous utiliserons le terme franciseacute de laquo globalisation raquo comme syno-nyme de laquo mondialisation raquo
37 Takeushi H et Porter M laquo The strategic role of international marketing managing the nature and the extent of worldwide coordination raquo in M Porter (eacuted) Competition in global indus-tries Harvard Graduate School of Business Administration Cambridge 1986
38 Douglas S P et Craig C S laquo The myth of globa-lization raquo Columbia Journal of World Business 22(4) 1987 p 19-29
39 Deher O laquo Quelques facteurs de succegraves pour la politique de produits de lrsquoentreprise exporta-trice les liens entre marketing et production raquo Recherche et applications en marketing 1(3) 1986 p 55-74
40 Prime N laquo Ikea International development raquo in European Cases in Retailing M Dupuis et
J Dawson (eacuted) Blackwell Publishers 1999 p 33-48
41 httpwwwlesechosfr20042006LesEchos19651-175-ECH_le-groupe-ikea-repart-a-la-conquete-du-japon-apres-un-pre-mier-echechtmWhw1cYHT43XEI82c99
42 Zentes J Swoboda Bet Schramm-Klein H (2013) Internationales Marketing Vahlen Franz Gmbh
43 Merle A laquo Comprendre et geacuterer un programme de customisation de masse raquo Deacutecisions Marketing no 59 juillet-septembre 2010 p 39-48
44 httpwwwbigmacindexorg2011-big-mac-indexhtml
45 httpwwwaboutmcdonaldscomcontentdamAboutMcDonaldsInvestorsMcDs2013AnnualReportpdf (consulteacute le 18 novembre 2014) Faulk S et Usunier J-C laquo Fast food Halal or Haram raquo Case study Graduate school of business Vignali C laquo McDonaldrsquos ldquoThink global act localrdquo ndash the marketing mix raquo British Food Journal vol 103(2) 2001 p 97-111
46 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006
47 Levy M et Thijssen V laquo Le portail eacuteditorial de Microsoft (Microsoft network MSN) en France dynamiques des strateacutegies de marke-ting international (2003-2009) raquo MS Marketing Communication Executive ESCP Europe 2008
48 httpwwwcaradisiaccomCitroen-Metropolis-elle-sera-commercialisee-en-Chine-62830htm et httpmonvolantcyberpressecanouvelles2010041901-4272028-un-prototype-citroen-concu-en-chinephp (consulteacutes le 24 mars 2015) laquo Citroeumln en Chine agrave Wuhan DCAC passe agrave la vitesse supeacuterieure raquo Le MOCI no 1447 22 juin 2000 p 34-38
49 httpwwwlatribunefrentreprises-financeindustrieautomobile20130422trib000760983comment-psa-a-enfin-sorti-la-tete-hors-de-l-eau-en-chinehtmlxtor=EPR-2-[Morning+Briefing]- 20130424 (consulteacute le 18 novembre 2014)
50 Interview de Robert A McDonald President and CEO de PampG httpwwwpgcomen_USdownloadsinvestorsannual_reports2010PG_2010_AnnualReportpdf
51 laquo Economic status of Muslims Dalits dismal NCAER raquo Business Standard Rediffcom New Delhi 29 mars 2010
52 httpwwwbrookingseduresearchinteractives2013ending-extreme-povertypoverty_line (consulteacute le 18 novembre 2014)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
443Notes par chapitre
53 Ortiz I et Cummins M Lrsquoineacutegaliteacute mondiale la reacutepartition des revenus dans 141 pays rapport de lrsquoUNICEF aoucirct 2012 p 10 httpwwwuniceforgsocialpolicyfilesL_Inegalite_Mondialepdf
54 Les travaux du statisticien Hans Rosling sur de nombreuses variables sont particuliegraverement riches et parlants gracircce agrave leur preacutesentation visuelle dynamique tregraves originale (httpwwwgapminderorg) Lrsquoexplication des dynamiques de la croissance de la population et de la richesse mondiales agrave l rsquoaide de boicirctes Ikea peut ecirctre consulteacutee (httpwwwgapminderorgvideospopulation-growth-explained-with-ikea-boxes)
55 PNUD Rapport sur le deacuteveloppement humain 2014 httphdrundporgsitesdefaultfileshdr14-report-frpdf
56 (rapport 2013 consulteacute le 20 avril 2015)57 From challenges to opportunity The role of
business in tomorrowrsquos society WBCSD co Earthprint Limited Genegraveve 2006 (publication disponible sur wwwwbcsdcom)
58 Court D et Narasimham L laquo Capturing the worldrsquos emerging middle class raquo McKinsey Quarterly 2010
59 Wright M Filatotchev I Hoskisson R E et Peng M W laquo Strategy research in emerging economies challenging the conventional wisdom raquo Journal of Management Studies vol 42(1) 2005 p 1-33
60 Prahalad C K et Lieberthal K laquo The end of corporate imperialism raquo Harvard Business Review aoucirct 2003 p 109-117
61 Scemana C laquo La perle chinoise de LrsquoOreacuteal raquo httpwwwlexpressfr 12 mai 2010 p 72-74 mai 2013)
62 Viswanathan M et Rosa J A Product and market development for subsistence marketplaces consumption and entrepreneurship beyond literacy and resource barriers Elsevier Amsterdam 2007
63 Hammond A L Kramer W J Katz R S Tran J T et Walker C The next 4 billion market size and business strategy at the base of pyramid World Resource Institute International Finance Corporation Washington DC 2007
64 Lrsquoensemble des donneacutees statistiques est consul-table sur le site httpwwwwriorgpublication
65 Guesalaga R et Marshall P laquo Purchasing power at the bottom of pyramid differences across geographic regions and income tiers raquo Journal of Consumer Marketing vol 25(7) 2008 p 413-418
66 Anderson J L Markides C et Kupp M laquo The last frontier market creation in conflict zones deep rural areas and urban slums raquo California Management Review vol 52(4) eacuteteacute 2010 p 6-28
67 Ireland J laquo Lessons for successful BOP marke-ting from Caracasrsquo slums raquo Journal of Consumer Marketing vol 27(5) 2008 p 430-438
68 Karnani A laquo The mirage at the bottom of the pyramid the private sector can help alleviate poverty raquo California Management Review vol 44(4) eacuteteacute 2007 p 90-111
69 Hahn R laquo The ethical rationale of business for the poor ndash Integrating the concepts bottom of pyramid sustainable development and corpo-rate citizenship raquo Journal of Business Ethics vol 84 2009 p 313-324
70 De Reboul H et Verger-Lisicki O Et les clients pauvres Quand les entreprises srsquoengagent IMS ndash Entreprendre pour la citeacute Autrement 2008
71 Prahalad C K et Hart S L laquo The fortune at the bottom of thepyramid raquo Strategy + Business no 2 premier trimestre 2002 p 1-14 Prahalad C K The fortune at the bottom of the pyramid eradi-cating poverty through profits Wharton School Publishing NJ 2004
72 Anderson J et Markides C laquo Strategic innova-tion at the base of pyramid raquo Sloan Management Review vol 49(1) automne 2007 p 83-88
73 Simanis E et Hart S The base of pyramid protocol towards next generation BOP strategy 2d eacutedition Cornell University 2008
74 Simanis E et Hart S laquo Innovation from inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
75 Sugawara H laquo Japanese business and poverty reduction raquo Society and Business Review vol 5(2) 2010 p 198-216
76 Prahalad C K ibid77 Garrette B et Karnani A laquo Challenges in
marketing socially useful goods to the poor raquo California Management Review vol 52(4) eacuteteacute 2010 p 29-47
78 Davidson K laquo Ethical concern at the bottom of the pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-31
Chapitre 41 Viswanathan M Rosa J A et Harris J E
laquo Decision making and coping of functionally illiterate consumers and some implications for marketing management raquo Journal of Marketing vol 69 janvier 2005 p 15-31
2 Kumar V International marketing research Prentice Hall NJ 2000
3 Craig C S et Douglas S P laquo Conducting inter-national marketing research in the twenty-first century raquo International Marketing Review vol 18(1) 2001 p 80-90
4 httphdrundporgenstatistics5 Johansson J K Global Marketing 4e eacutedition
McGraw Hill International Edition New York 2006 p 229
6 httpwwwesomarorg
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
444 Marketing international
7 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) janvier 1986 p 43-65
8 Xin-An Z Gregoriou N et Ly L laquo The myth of China as a single market the influence of personal values differences on buying deci-sions raquo International Journal of Market Research vol 50(3) 2008 p 377-402
9 McKinsey Quarterly (2012) Meet the Chinese consumer 2020 Mai
10 httpwwwhakuhodojpseikatsusha11 Cornnell S laquo Travel broadens the mind ndash the
case for international research raquo International Journal of Market Research vol 44(1) 2002 p 97-106
12 Craig C S et Douglas S P International Marketing Research 3e eacutedition John Wiley amp Sons Ltd 2005
13 httpwwwatkearneycomindexphpPublicationsglobal-retail-development-indexhtml
14 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
15 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) 1986 p 43-65
16 Malanowski N et Zweck A laquo Bridging the gap between foresight and market research inte-grating methods to assess economic potential of nanotechnology raquo Technological forecasting amp Social Change vol 74 2007 p 1805-1822
17 laquo Riding the Nanotechnology Wave raquo Oxford instrument the Business of Science 13 feacutevrier 2013 httpwwwoxford-instrumentscomOxfordInstrumentsmediaglobalinvestorscapital-markets-days2013Capital-Markets-Day-2013-All-Presentationspdf
18 Solomon M R Tissier-Desbordes E et Heilbrunn B Comportement du consommateur 6e eacutedition Pearson Eacuteducation 2010
19 Cooke M et Buckley N laquo Web 20 social networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
20 McCracken G laquo Culture and consumption a theoretical account of the structure and move-ment of the cultural meaning of consumer goods raquo Journal of Consumer Research 13 juin 1986 p 71-84 (voir aussi McCracken G Culture and consumption Bloomington Indiana University Press 1988)
21 Goodyear M laquo Qualitative research in develo-ping countries raquo Journal of the Market Research Society vol 24(2) 1982 p 86-96
22 Johansson J K et Nonaka I Relentless the Japanese way of marketing New York HarperCollins 1996
23 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case Study ECCH 504-009-1 2007
24 Michon C (dir) Le Marketeur fondements et nouveauteacutes du marketing 3e eacutedition Pearson Eacuteducation 2010
25 Valette-Florence P laquo Les deacutemarches de styles de vie concepts champs drsquoinvestigation et problegravemes actuels raquo Recherche et applications en marketing 1er avril 1986 p 93-110 et 2 juillet p 41-58
26 Consumer expectations and disillusions the case of Russia
27 Steenkamp J-B E M et Ter Hofstede F laquo International market segmentation issues and perspectives raquo International Journal of Research in Marketing vol 19(3) 2002 p 185-213
28 laquo SONY targets laptop consumers in China segment global or local raquo Kellog Management School 2012 ref 5-311-500
29 Kjeldgaard D et Askegaard S laquo The globaliza-tion of youth culture the global youth segment as structures of common differences raquo Journal of Consumer Research vol 33 septembre 2006 p 231-247
30 Rief ler P et Diamantopoulos A laquo Consumer animosity a literature review and reconsi-deration of its measurement raquo International Marketing Review vol 24(1) 2007 p 87-119
31 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62 janvier 1998 p 89-100
32 Alden D L Steenkamp J-B E M et Batra R laquo Brand positioning through advertising in Asia North America and Europe the role of global consumer culture raquo Journal of Marketing vol 63 janvier 1999 p 75-87
33 Dans les anneacutees 1960 les tests drsquointelligence en psychologie ont permis de saisir lrsquoacuiteacute de ce problegraveme drsquoeacutequivalence Les items utiliseacutes dans la plupart des tests standard contiennent de nombreuses reacutefeacuterences agrave un environnement eacutetranger agrave lrsquoexpeacuterience drsquoun villageois africain ou indien Crsquoest pourquoi les enfants reacuteussissant les scores les plus eacuteleveacutes dans les eacutetudes internatio-nales ne sont pas neacutecessairement les enfants les plus laquo intelligents raquo mais plutocirct les plus occiden-taliseacutes Drsquoautres cultures deacutefinissent lrsquointelligence de maniegravere diffeacuterente (qui peut inclure lrsquointelli-gence sociale au-delagrave de lrsquointelligence ceacutereacutebrale)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
445Notes par chapitre
ce qui rend caduque lrsquoideacutee drsquoun concept drsquointelli-gence universel On parle drsquoailleurs aujourdrsquohui en psychologie de compeacutetences cognitives diverses plus que drsquointelligence
34 Frijda D et Jahoda G laquo On the scope and methods of cross-cultural research raquo International Journal of Psychology I(2) 1966 p 109-127
35 Douglas S P et Craig C S laquo On improving the conceptual foundations on international marketing research raquo Journal of International Marketing 14(1) 2006 p 1-22
36 Greenland S Koshal J et Combe I laquo Evaluating quality and consumer satisfaction in emerging markets raquo International Journal of Consumer Studies vol 30(6) 2006 p 582-590
37 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de valeur eacutetendue Dunod 2009
38 Sizoo E (dir) Responsabiliteacute et cultures du monde Eacuteditions Charles Leacuteopold Mayer 2008
39 Harzing A W K et al laquo The use of English questionnaires in cross-national research Does cultural accommodation obscure national diffe-rences raquo International Journal of Cross-Cultural Management 5(2) 2005 p 213-224
40 Campbell D T et Werner O laquo Translating working through interpreters and the problem of decentrering raquo in R Naroll et R Cohen (eacuted) A handbook of method in cultural anthro-pology Natural History Press New York 1970 p 398-420
41 Sood J H laquo Equivalent measurement in interna-tional market research is it really a problem raquo Journal of International Consumer Marketing vol 2(2) 1990 p 25-41
42 Usunier J-C International and cross-cultural management research Sage Publications Ltd 1998
43 Berry J W Poortinga Y H Segall M H et Dasen P Cross-cultural psychology research and applications Cambridge University Press 1992
44 Connell S laquo Travel broadens the mind ndash the case for international research raquo International Journal of Market Research vol 44(1) 2002 p 102-103
45 httpwwwtresoreconomiegouvfr46 Cooke M et Buckley N laquo Web 20 social
networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
47 wwwesomarorg48 Evrard Y Pras B et Roux E (en collabora-
tion avec Choffray J-M Dussaix A-M et Claessens M) Market ndash Eacutetudes et recherches en marketing Dunod 2000 p 545
49 Ghauri P N et Cateora P International marke-ting 4e eacutedition McGraw-Hill 2014
50 Gervais F laquo Choix des modes drsquoacquisition de l rsquoinformation pour lrsquoeacutetude de nouveaux marcheacutes raquo thegravese de doctorat CNAM 6 juillet 2011
Chapitre 51 Smith D B et Heede S laquo The North-South
divide Changing patterns in the consumption of alcoholic beverages in Europe raquo Proceedings of the 25th EMAC Conference Budapest 1996 p 1065-1084
2 Clements K W et Chen D laquo Fundamental similarities in consumer behaviour raquo Applied Economics vol 28(6) 1986 p 747-757
3 httpwwwmarketing-chinecomeconomie-chinemarche-du-vin-en-chine-en-2014-ce-change
4 httple-marche-du-vin-en-chineover-blogcomarticle-marche-63750299html
5 Levitt T laquo The globalization of markets raquo Harvard Business Review vol 61 mai-juin 1983 p 92-102
6 Usunier J-C laquo The ldquoEuropean consumerrdquo Globaliser or globalised raquo in A Rugman et A Verbeke (eacuted) Research in Global Strategic Management vol 2 1991 Greenwich CT JAI Press p 57-78
7 Warnier J-P La Mondialisation de la culture La Deacutecouverte 1999
8 Le Bras H laquo Choisir la bonne eacutechelle pour analyser la socieacuteteacute raquo Alternatives eacuteconomiques no 260 juillet-aoucirct 2007 p 92-94
9 Warnier J-P ibid p 9610 Paris T laquo Diversiteacute culturelle et mondialisa-
tion raquo RAMSES 2005 p 173-18711 Usunier J-C laquo Eacutequivalence et ineacutequivalence
entre contextes culturels lrsquoapproche linguis-tique raquo Revue franccedilaise du marketing no 168-169 1998 p 123-139
12 Mermet G Euroscopie Larousse 199613 Warnier J-P ibid p 8914 Belk R W laquo Third World consumer culture raquo in
E Kumccedilu et A Fuat Firat (eacuted) Marketing and Developpement Toward broader dimensions Greenwich CT JAI Press 1988 p 103-27
15 Ger G et Belk R W laquo Irsquod like to buy the world a Coke Consumptionscapes of the ldquoLess Affluent Worldrdquo raquo Journal of Consumer Policy 1995
16 Le Monde laquo Le reacutegime Vache qui rit raquo 6 novembre 2004 p 16
17 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
18 Updated from the case study Fast Food Halal or Haram (Saskia Faulk and Jean-Claude Usunier HEC Lausanne 2004 MK-16-904) by Paul
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
446 Marketing international
Caussat and Nathalie Prime (ESCP Europe September 2014)
19 Kaiwar V laquo Hybrid and alternative moderni-ties a critical perspective of postcolonial studies and the project of provincialising Europe raquo in S Mazundar V Kaiwar et T Labica From orien-talism to postcolonialism ndash Asia Europe and the lineage of difference Routledge Contemporary Asia Series 2009 p 206-238
20 Guillebaud J-C Le Commencement drsquoun monde Vers une moderniteacute meacutetisse Le Seuil 2007
21 Leeflang P S H et WF Van Raaij W F laquo The changing consumer in the European Union A ldquometa-analysisrdquo raquo International Journal of Research in Marketing vol 12 deacutecembre 1995 p 373-387 Courbage Y et Todd E Le Rendez-vous des civilisations PUF 2007
22 Geertz C Local Knowledge New York Basic Books 1983
23 McCracken G laquo Culture and consumption A theoretical account of the structure and movement of the cultural meaning of consumer goods raquo Journal of Consumer Research vol 13 juin 1986 p 71-84 McCracken G laquo Culture and consumer behaviour An anthropological perspective raquo Journal of the Market research Society vol 32(1) 1991 p 3-11
24 Cova B Au-delagrave du marcheacute quand le lien importe plus que le bien LrsquoHarmattan 1995
25 Warnier J-P et Rosselin C Authentifier la marchandise Anthropologie critique de la quecircte drsquoauthenticiteacute LrsquoHarmattan 1996
26 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits artisanaux paradoxes socioculturel et eacutecono-mique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
27 Courrier international no 531 4-10 janvier 2001 p 24
28 Craig S C et Douglas S P laquo Beyond national culture implications of cultural dynamics for consumer research raquo International Marketing Review vol 23(3) 2006 p 322-342
29 Redfield R Linton R et Herskovits M laquo Memorandum on the study of Acculturation raquo American Anthropologist vol 38 1936 p 149-152
30 Berry J laquo Immigration acculturation and adap-tation raquo The Journal of International Association of Applied Psychology vol 46(1) 1997 p 5-68
31 Hermans H J M et Kempen H J G laquo Moving cultures the perilous problems of cultural dichotomies in a globalizing society raquo American Psychologist vol 53(10) 1998 p 1111-1120
32 Belk R W laquo Possessions and the extended self raquo Journal of Consumer Research vol 15 1988 p 139-168 McCracken G ibid 1986
33 Penaloza L N laquo Immigrant consumer accultu-ration raquo The Journal of Advances in Consumer Research vol 16 1989 p 110-118
34 Penaloza L N laquo A travesando fronteras Border Crossings a critical ethnographic exploration of the consumer acculturation of Mexican immi-grants raquo Journal of Consumer Research vol 21 1994 p 32-54
35 Oswald L R laquo Culture Swapping Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants raquo Journal of Consumer Research vol 25(4) 1999 p 303-318
36 Euromonitor International 2010 Global beauty and personal care state of the industry 2010 May
37 Triers A The Russian consumer 20 years after the fall of communism meacutemoire de master en mana-gement ESCP Europe 2010
38 httpwwwjobijobacomfrdossiersemploi-carrieretravailler-en-russie (consulteacute le 10 avril 2015)
39 Penaloza L N ibid 198940 Galesne J-L laquo Le bon-mix franco-nippon raquo Les
Eacutechos 5 mars 2011 p 1441 Deher O laquo Quelques facteurs de succegraves pour
la politique de produits de lrsquoentreprise exporta-trice Les liens entre marketing et production raquo Recherche et applications en marketing vol 1(3) 1986 p 55-74
42 Levitt T ibid 198343 Ritzer G Tous rationaliseacutes La mcdonaldisation
de la socieacuteteacute Alban 200444 Zhang J Beatty S E et Gwalsh G laquo Review and
future directions of cross-cultural consumer services research raquo Journal of Business Research vol 61(3) 2008 p 211-224
45 Parasuraman A Zeithaml V A et Berry L L laquo Serqual a multiple-item scale for measuring consumer perception of service quality raquo Journal of Retailing vol 64(1) 1988 p 12-40
46 Raajoot N laquo Reconceptualising service encounter quality in non-western context raquo Journal of Service Research vol 7(2) 2004 p 181-201
47 Liu B S-C Furrer O et Sudharshan D laquo The relationships between cultures and behavioral intentions towards services raquo Journal of Service Research vol 4(2) 2001 p 118-129
48 Money R B Gil ly M R Graham J L laquo Explorations of national culture and word of mouth referral behaviour in the purchase of industrial services in the US and Japan raquo Journal of Marketing vol 62 octobre 1998 p 76-97
49 Chen Haipeng A Sharon Ng et Rao A R laquo Cultural differences in consumer impatience raquo Journal of Marketing Research vol 42(3) 2005 p 291-301
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
438 Marketing international
81 Testart J Bougain C et Sinai S Labo-Planegravete ou comment 2030 se preacutepare sans les citoyens Fayard Mille et une nuits 2011
82 Thomke S et Srivastava M laquo The Dabbawala System On-Time Delivery Every Time raquo Harvard Business School Harvard 9-610-059 October 2010 (httpwwwtrinitypartnership comblogmicheltestard janvier 2008)
83 BCG Repor t laquo T he Most Innovative Companies 2014 Breaking Through Is Hard to Do raquo (httpwwwgooglefrurl sa=tamprct=jampq=ampesrc=sampsource=webampcd=6ampved=0CEcQFjAFampurl=http3A2F2Fwwwbcgfr2Fdocuments2Ffile174812pdfampei=y0F3VNnwMpDvaM-sgpgFampusg=AFQjCNHBOm6TaZkZ3GN6XRNR_9S_lkcVqAampbvm=bv80642063dd2s)
84 Licoppe C LrsquoEacutevolution des cultures numeacuteriques du lien social agrave lrsquoorganisation du travail FyP Eacuteditions coll laquo Innovation raquo 2009
85 Fayon D Web 20 et au-delagrave Nouveaux inter-nautes du surfeur agrave lrsquoacteur Eacuteconomica 2010 Balague C et Fayon D Facebook Twitter et les autres Pearson Village Mondial 2010
86 Cyclope 2013 Eacuteconomica 201387 Ziegler J LrsquoEmpire de la honte Fayard 2005
Arme de destruction massive geacuteopolitique de la faim Le Seuil 2011
88 Krotoff A Les Pays en voie de deacuteveloppement nouveaux moteurs du deacuteveloppement durable via les multinationales occidentales Lrsquoexemple de la Chine meacutemoire de recherche master en mana-gement ESCP Europe 2010
89 laquo Les chiffres de lrsquoeacuteconomie 2015 - Climat 2015 anneacutee deacutecisive raquo Alternatives eacuteconomiques hors-seacuterie ndeg102 p 76-77
90 Le Monde laquo Rio+20 le Breacutesil gagnant la planegravete perdante raquo 22 juin 2012 httpwwwlemondefrideesarticle20120622rio-20-le-bresil-gagnant-la-planete-perdante_1723211_3232html
91 Aldy J amp W Pizer Comparability of Effort In International Climate Policy Architecture discus-sion paper Harvard Kennedy School janvier 2014
92 Wagenhofer E We feed the world IFO Imagine Film Distribution 2007
93 laquo LrsquoEacutetat de l rsquoinseacutecuriteacute alimentaire dans le monde 2014 raquo httpwwwfaoorgpublicationssofi2014fr (consulteacute le 5 novembre 2014)
94 Griffon M laquo La terre va-t-elle manquer de terres raquo Alternatives internationales hors-seacuterie no 7 deacutecembre 2009 p 40-41 Brunel S Nourrir le monde vaincre la faim Larousse 2009 Parmentier B Nourrir lrsquohumaniteacute les grands problegravemes de lrsquoagriculture mondiale au xxie siegravecle La Deacutecouverte 2009
95 Chavagneux C laquo Mondialisation et emploi la longue transition raquo Alternatives eacuteconomiques hors-seacuterie ndeg 71 deacutecembre 2006 p 60-63
96 laquo Les chiffres de lrsquoeacuteconomie 2015 ndash Sud la bombe urbaine raquo Alternatives eacuteconomiques hors-seacuterie ndeg 102 octobre 2014 p 82-83
97 Gerland P et al laquo World population stabiliza-tion unlikely this century raquo Sciences octobre 2014 vol 346 ndeg 6206 p 234-237
98 N a t i o n s u n i e s Wo r l d p o p u l a t i o n a g i n g 2 013 ( ht t p w w wu n o r g e n developmentdesapopulationpublicationspdfageingWorldPopulationAgeingReport2013pdf)
99 Meyer M laquo La bombe deacutemographique nrsquoest plus ce qursquoelle eacutetait raquo Courrier international no 749 mars 2005 p 44-46
100 Allianz Global Wealth Report 2014 lsquo(httpswwwallianzcomv_1411404269000mediapressdocumentAllianz_Global_Wealth_Report_2014_enpdf)
101 Brunel S laquo Afrique le deacutefi des classes moyennes raquo Sciences Humaines ndeg 261 juillet 2014
102 laquo Le consommateur aux poches pleines est neacute raquo Courrier international ndeg 1123 mai 2012
103 Neri M laquo The New Middle Class In Brazil raquo Fundaccedilatildeo Getulio Vargas (httplucianuchicagoedublogsbricfiles201105NCM_Neri_FGV__HarvardMIT_Chicago1pdf)
104 httpthebrazilbusinesscomarticlesocial-classes-in-brazil (consulteacute le 7 novembre 2014)
105 Maitra S Who are the Indian Middle Class A Mixture Model of Class Membership based on Durables Ownership 2011
106 Buisson J laquo Le mythe de la classe moyenne raquo Le Monde 3 mars 2014
107 De La Vega X laquo Les villes agrave la conquecircte du monde raquo Les Grands Dossiers des sciences humaines no 17 2009-2010 p 22-24
108 laquo Les chiffres de lrsquoeacuteconomie 2009 ndash La planegravete des villes raquo Alternatives eacuteconomiques hors-seacuterie no 78 octobre 2008 p 84-85
109 Sassen S Global Networks ndash linked cities New York Londres Routledge 2002 Sassen S The global city New York London Tokyo 2e eacutedition Princeton University Press 2001
110 Taylor P J World City Network a Global Urban Analysis Londres Routledge 2004
111 httpwwwlboroacukgawc112 Damon J laquo Faut-il avoir peur de lrsquourbanisation
du monde raquo Alternatives eacuteconomiques no 274 2008 p 83-85
113 Davis M Le Pire des mondes possibles ndash De lrsquoexplosion urbaine au bidonville global La Deacutecouverte 2007
114 httpwwwunorgfrmillenniumgoalsbkgdshtml
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
439Notes par chapitre
115 Rahnema M et Robert J La Puissance des pauvres Actes Sud 2008
116 Clerc D laquo La pauvreteacute frappe un Europeacuteen sur six raquo Alternatives internationales hors-seacuterie no 8 deacutecembre 2010 p 34-35
117 https wwwciagovlibrarypublicationsthe-world-factbookrankorder2172rankhtml countryName=SerbiaampcountryCode=riampregionCode=euamprank=113ri
118 Dunn AL laquo Average America vs the One Percent raquo Forbes 21 mars 2012 (httpwwwforbescomsitesmoneywisewomen20120321average-america-vs-the-one-percent)
119 httpwwwiomintfileslivesitesiomfilesinfographicsiom_infographicsjpg (consulteacute le 5 novembre 2014)
120 Le Monde ndash LrsquoAtlas des migrations les routes de lrsquohumaniteacute hors-seacuterie coeacutedition La Vie Le Monde 2008-2009 Fournier L laquo Les migra-tions internationales raquo Sciences humaines no 213 mars 2010 p 20-25
121 Wihtol de Wenden C La Globalisation humaine PUF 2009
122 Badie B Brauman R Decaux E et Devin G Pour un autre regard sur les migrations construire une gouvernance mondiale La Deacutecouverte 2008
123 Bruneau M Diasporas et espaces transnatio-naux Anthropos-Economica 2004
124 Insee Boniface P et Veacutedrine H Atlas du monde global Armand Colin Fayard 2010
125 laquo La pauvreteacute progresse en France raquo Observatoire des ineacutegaliteacutes 9 septembre 2014 (httpwwwinegalitesfrspipphp article270)
126 httpwwwinseefrfrthemestableauasp ref_id=NATnon04249 (consulteacute le 6 novembre 2014)
127 Beaud S Confavreux J et Lindgaard J La France invisible La Deacutecouverte 2006
128 Houdreacute C et al laquo Ineacutegaliteacutes de niveau de vie et pauvreteacute en 2011 raquo (httpwwwinseefrfrffcdocs_ffcREVPMEN14_a_VE_niveauviepdf)
129 Objectif du Milleacutenaire pour le Deacuteveloppement Rapport 2014 (httpwwwundporgcontentdamundplibraryMDGfrenchUNDP_MDGReport_FR_2014Final1pdf)
130 Diaz P La Fin de la pauvreteacute Cineacutema Libre Studio Cargo Films 2009 documentaire qui srsquoappuie sur la theacuteorie de Henry Georges qui fut le premier philosophe de son eacutepoque dans Progregraves et pauvreteacute agrave penser que le progregraves nrsquoal-leacutegeait pas la pauvreteacute mais la geacuteneacuterait (wwwschalkenbachorg)
131 De Soto H Le Mystegravere du capital pourquoi le capitalisme triomphe en Occident et eacutechoue partout ailleurs Flammarion coll laquo Champs raquo 2007
132 Hessel S Indignez-vous Indigegravene Eacuteditions 2010
133 Dortier J-F laquo Lrsquoabicircme ou la meacutetamorphose Rencontre avec Edgar Morin raquo Sciences humaines no 201 2009 p 30-33
134 httpeceuropaeuenterprisepoliciessustai-nablebusinesscorporate-social-responsibilityindex_enhtm
135 httpwwwmarketingdurablenet136 Laville E LrsquoEntreprise verte 3e eacutedition Pearson
Village Mondial 2009137 Yunus M Vers un monde sans pauvreteacute JC Lattegraves
Le Livre de Poche 1997138 Chouinard Y laquo Il faut consommer autrement raquo
Les Eacutechos 11 janvier 2010 p 13139 Ardouin J-L et Fa iv re-Tav ignot B
laquo Deacuteveloppement durable changement ou rupture raquo LrsquoArt du management Les Eacutechos 29 mai 2008 p 4-5
140 Lisicki O et Prime N (2014) laquo Le BoP comme agent drsquoinnovation du segment au ferment raquo Eacuteconomies et Socieacuteteacutes Seacuterie laquo Eacutetudes critiques en management raquo KC ndeg 3 12014 p 159-171
141 Par exemple pour une approche tregraves peacuteda-gogique Leonard A The Story of Stuff The Impact of Overconsumption on the Planet Our Communities and Our Health-and How We Can Make It Better Free Press 2009
142 Si tout le monde consommait comme des Franccedilais il faudrait trois planegravetes pour satisfaire la consommation mondiale mais il en faudrait neuf pour une consommation agrave la californienne contre seulement un dixiegraveme de planegravete pour un mode de vie malien (propos recueillis par Herveacute Kempf Le Monde du 26 mai 2005 suppleacutement laquo Deacuteveloppement du racircble raquo)
143 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de la valeur eacutetendue Dunod 2009
144 Sele K laquo Marketing ethics in emerging markets ndash coping with ethical dilemmas raquo IIMB Management Review 2006 p 95-103
Chapitre 21 laquo Risques et opportuniteacutes 2010 raquo Le Moci
no 1858 21 janvier 2010 p 6-142 Vadcar C laquo Les prochains marcheacutes porteurs agrave
lrsquohorizon 2015-2020 raquo Prospective et entreprise chambre de commerce et drsquoindustrie de Paris 2009
3 Dunning John H (2000) The eclectic para-digm as an envelope for economic and business theories of MNE activity International Business Review vol 9 2 pp 163-190 Chen Tain-Jy Chen Homin amp Ku Ying-Hua (2004) Foreign direct investments and local linkages Journal of International Business Studies vol 35 4 pp 320-333
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
440 Marketing international
4 Crozet Y laquo Trente ans de deacutereacuteglementation quel bilan raquo Regards croiseacutes sur lrsquo eacuteconomie vol 2(2) 2007 p 118-126
5 Kiambu J laquo Deacutereacuteglementation des services de teacuteleacutecommunications en Reacutepublique deacutemocra-tique du Congo raquo Revue drsquoeacuteconomie reacutegionale et urbaine no 5 2009 p 975-994
6 httpwwwagenceecofincomoperateur1111-24215-rd-congo-yozma-time-turns-nouvel-operateur-telecom-a-lance-son-reseau-en-phase-test (consulteacute le 17 novembre 2014)
7 laquo Gaz (marcheacute) raquo Xerfi 700 2014 83 pages8 httpdonneesbanquemondialeorgindicateur
NYGNPPCAPCD (consulteacute le 13 novembre 2014)
9 httpweekofrwp-contentuploads201303morgan-stanley-global-auto-sales-summary (consulteacute le 28 novembre 2014)
10 Rousseau Y laquo La Chine devient officiellement le premier marcheacute automobile du monde raquo Les Eacutechos 11 janvier 2010 p 19
11 Chapuis D laquo Le luxe franccedilais mise sur le redeacute-marrage du Moyen-Orient raquo wwwlesechosfr (mis en ligne le 3 novembre 2010)
12 Vernon R laquo International Investment and International Trade in the Product Cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 UBIFRANCE (2014) Grande distribution agrave dominante alimentaire fiche secteur
14 httpwwwgeoxbizenglishir_ir-basp (consulteacute le 10 avril 2015)
15 laquo Breathable shoes branding success through patenting raquo httpwwwwipointipadvantageendetailsjsp id=893 (consulteacute le 16 septembre 2010)
16 Lrsquointeacuterecirct des deacutelocalisations doit inteacutegrer certains facteurs limitatifs notamment le controcircle de la qualiteacute le coucirct des transports la faible produc-tiviteacute la perte de capaciteacute drsquoinnovations et lrsquoincitation au deacuteveloppement de concurrences nouvelles
17 Chavagneux C laquo Les paradis fiscaux un fleacuteau pour lrsquoEurope raquo Alternatives eacuteconomiques hors-seacuterie ndeg 102 octobre 2014 p 22-23
18 laquo Zones franches coucircts et avantages raquo LrsquoObservateur de lrsquoOCDE no 275 novembre 2009 httpwwwobservateurocdeorgnewsfullstoryphpaid2577Zones_franches _co_FBts_et_avantageshtml (consulteacute le 6 novembre 2010)
19 Radjou N et Badhu J Lrsquoinnovation Jugaad rede-venons ingeacutenieux Diateno 2013
20 Immelt J R Govindarajan V et Trimble C laquo How GE is disrupting itself raquo Harvard Business Review octobre 2009 p 3-12
21 Les deacutelais de paiement consentis entre entiteacutes non financiegraveres lors des eacutechanges commerciaux servent agrave veacuterifier la conformiteacute drsquoune commande
ou drsquoune prestation mais srsquoexpliquent eacutegalement par le rapport de force existant entre client et fournisseur Comme chaque entreprise est tour agrave tour fournisseur et acheteur elle srsquoefforce drsquoobtenir de ses fournisseurs le creacutedit qursquoelle a ducirc consentir agrave ses clients Si elle nrsquoy parvient pas le solde qui reste agrave sa charge (solde du creacutedit interentreprises) est le solde commercial Selon la taille ou le secteur drsquoactiviteacute de lrsquoentreprise le solde commercial va alors constituer une source de financement agrave court terme (par exemple dans la grande distribution de deacutetail) ou une charge de treacutesorerie
22 httpeceuropaeuenterprisepoliciessingle-market-goodsfighting-late-paymentsindex_frhtm (consulteacute le 17 novembre 2014)
23 Baromegravetre Atradius (httpcmassistancefr6html consulteacute le 8 novembre 2010)
24 laquo Les deacutelais de paiement srsquoa l longent et plombent toujours plus drsquoentreprises raquo Le Monde 19 novembre 2013 httpwwwlemondefreconomiearticle20131119les-delais-de-paiement-s-allongent-et-plombent-toujours-plus-d-entreprises_3516033_3234html (consulteacute le 17 novembre 2014)
25 Ibid Garcia 199626 Han H laquo Fourches caudines agrave la chinoise raquo
Courrier international no 1060 24 feacutevrier-2 mars 2011 p 13
27 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo Entreprendre et diriger no 1 1996 p 4-17
28 UBIFRANCE (2014) La franchise au Liban fiche secteur
29 Branzei O et Abdelnour S laquo Another day another dollar entreprise resilience under terrorism in developing countries raquo Journal of International Business Studies vol 41 2010 p 804-825
30 Lestavel T ldquoComment se preacutemunir contre le risque de change rdquo Alternatives eacuteconomiques ndeg343 Feacutevrier 2015 p72-73
31 httpwwwlemocicom3-les-operations-de-compensation-countertrade-ou-counterpur-chase (consulteacute le 10 avril 2015)
32 Chatillon S Le Droit des affaires internationales 5e eacutedition Vuibert 20
33 Orsenna E Voyage au pays du coton petit preacutecis de mondialisation Fayard Le Livre de Poche 2006
34 httpwwwiccwboorgProducts-and-ServicesArbitration-and-ADRArbitrationIntroduction-to-ICC-ArbitrationStatistics (consulteacute le 17 novembre 2014)
35 OMPI (httpwwwwipointamcfrarbitrationcase-examplehtml)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
441Notes par chapitre
36 httpwwwlexpansioncomentreprisece-qui-reste-de-danone-en-chine-apres-le-divorce-avec-wahaha_202126html (consulteacute le 30 septembre 2009)
37 laquo Danone tente de se relancer sur le marcheacute chinois du lait pour beacutebeacute raquo Le Monde 31 octobre 2014 ht tpw w wlemondefreconomiearticle20141031danone-tente-de-se-relancer-sur-le-marche-chinois-du-lait-pour-bebe_4515825_3234html (consulteacute le 17 novembre 2014)
38 httpwwwdanonecomfrpour-vousjourna-listesdecryptagesnos-marchespuidchine (consulteacute le 17 novembre 2014)
39 Lee J A laquo Cultural Analysis of Overseas Operations raquo Harvard Business Review mars-avril 1966 p 106-111
40 Usunier J-C et Lee J Marketing across cultures 5e eacutedition Harlow Prentice Hall 2009
41 Hofstede G laquo Motivation Leadership and Organization Do American theories Apply Abroad raquo Organizational Dynamics vol 9(1) 1980 p 42-62
42 httpwwwbrandchannelcomhomepost20111130UAE-Residents-Upset-Over-Puma-Shoes-113011aspx (consulteacute le 17 novembre 2014)
Chapitre 31 Lassudrie-Duchecircne B laquo La demande de diffeacute-
rences et lrsquoeacutechange international raquo Eacuteconomies et Socieacuteteacutes juin 1971
2 Lemaire J-P ibid 3 Hauri P N et Cateora P International marke-
ting 3e eacutedition The McGraw-Hill Companies 2010
4 Krugman P Geography and trade MIT Press 1991
5 Crsquoest ainsi une question essentielle de la poli-tique industrielle et commerciale strateacutegique de nombreux pays notamment agrave croissance rapide que de savoir quel est le degreacute de protection initiale dont ont besoin les secteurs nouveaux et les industries naissantes pour se deacutevelopper
6 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review 60 1970 p 441-448
7 Barney J B laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17 mars 1991 p 99-120
8 Kim C M et Mauborgne R Blue ocean strategy how to create uncontested market space and make the competition irrelevant Harvard Business School Press 2005 Kim C M et Mauborgne R Strateacutegie Oceacutean Bleu 2e eacutedition Pearson-Village Mondial 2010
9 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
10 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006 p 47
11 Mayhofer U (dir) Les grands auteurs en mana-gement international EMS 2014
12 Vernon R laquo International investment and inter-national trade in the product cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 Johansson J et Vahlne J-E laquo The interna-tionalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
14 Charreaux G et Couret J De nouvelles theacuteories pour geacuterer lrsquoentreprise Economica 2000
15 Williamson O Markets and hierarchies analysis and antitrust implications Free Press New York 1975 (voir aussi laquo Transaction cost economics the governance of contractual relations raquo Journal of Law and Economics vol 22 1979 p 233-261)
16 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review vol 60 1970 p 441-448
17 Anderson E et Gatignon H laquo Modes of foreign entry a transaction cost analysis and proposi-tions raquo Journal of International Business Studies vol 3 1986
18 North D Institutions institutional change and economic performance Harvard Business University Press Cambridge 1990 Scott W R Institutions and organizations Thousand Oaks Sage California 1995
19 North D ibid p 3 20 Scott W R ibid p 3321 Peng M W ibid Peng M W Wang D Y L
et Jiang Y laquo An institution-base view of inter-national business strategy a focus on emerging economies raquo Journal of International Business Studies vol 39 2008 p 920-936
22 Dunning J H International production and the multinational entreprise Allen amp Unwin Londres 1981
23 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 11 pages (httpwwwecoleorg) Fainsilber D laquo La nouvelle usine Renault au Maroc va monter rapidement en puissance raquo Les Eacutechos 1er juin 2010 p 19
24 Paveau J (dir) Exporter pratique du commerce international 22e eacutedition Foucher 2010
25 Prahalad C K et Doz Y L The multinational mission Free Press New York 1987
26 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de la valeur eacutetendue Dunod 2009
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
442 Marketing international
27 Porter M E et Kramer M R laquo Creating shared Value raquo Harvard Business Review vol 89(12) janvier-feacutevrier 2011 p 62-77
28 laquo Novo Nordisk managing sustainability ar home and abroad raquo Richard Ivey School of Business Case study 0B12M081 2012
29 Porter M E et Kramer M R laquo Strategy and society the link between competitive advantage and Corporate Social Responsibility raquo Harvard Business Review deacutecembre 2006 p 78
30 httpprojectveja-storecom (consulteacute le 10 deacutecembre 2014)
31 httpwwwchefdentreprisecomChef-d-entreprise-MagazineArticleVeja-la-premiere-basket-etiquetee-equitable-36813-1htm (consulteacute le 10 deacutecembre 2014)
32 Simanis E et Hart S laquo Innovation from the inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
33 httpwwwaccorcomfrgroupestrategiehtml (consulteacute le 24 mars 2015)
34 Robertson R D ibid35 Levitt T laquo The globalization of markets raquo
Harvard Business Review mai-juin 1983 p 92-102
36 Il est inteacuteressant de noter que les eacutecrits en marke-ting international tregraves largement drsquoorigine ameacutericaine utilisent le terme de globalization pour qualifier la strateacutegie standardiseacutee cette confusion seacutemantique traduisant l rsquoorienta-tion ideacuteologique dominante en faveur drsquoune mondialisation standardiseacutee en fonction du pays drsquoorigine (en lrsquooccurrence des Eacutetats-Unis) En reacutealiteacute lrsquooption de standardisation nrsquoest que lrsquoune des deux options de lrsquoalternative laquo stan-dardisation-adaptation raquo de la politique drsquooffre marketing international et les auteurs ont inventeacute tregraves vite le terme glocalization qui tradui-rait mieux la notion de laquo mondialisation raquo dans sa conception europeacuteenne Nous utiliserons le terme franciseacute de laquo globalisation raquo comme syno-nyme de laquo mondialisation raquo
37 Takeushi H et Porter M laquo The strategic role of international marketing managing the nature and the extent of worldwide coordination raquo in M Porter (eacuted) Competition in global indus-tries Harvard Graduate School of Business Administration Cambridge 1986
38 Douglas S P et Craig C S laquo The myth of globa-lization raquo Columbia Journal of World Business 22(4) 1987 p 19-29
39 Deher O laquo Quelques facteurs de succegraves pour la politique de produits de lrsquoentreprise exporta-trice les liens entre marketing et production raquo Recherche et applications en marketing 1(3) 1986 p 55-74
40 Prime N laquo Ikea International development raquo in European Cases in Retailing M Dupuis et
J Dawson (eacuted) Blackwell Publishers 1999 p 33-48
41 httpwwwlesechosfr20042006LesEchos19651-175-ECH_le-groupe-ikea-repart-a-la-conquete-du-japon-apres-un-pre-mier-echechtmWhw1cYHT43XEI82c99
42 Zentes J Swoboda Bet Schramm-Klein H (2013) Internationales Marketing Vahlen Franz Gmbh
43 Merle A laquo Comprendre et geacuterer un programme de customisation de masse raquo Deacutecisions Marketing no 59 juillet-septembre 2010 p 39-48
44 httpwwwbigmacindexorg2011-big-mac-indexhtml
45 httpwwwaboutmcdonaldscomcontentdamAboutMcDonaldsInvestorsMcDs2013AnnualReportpdf (consulteacute le 18 novembre 2014) Faulk S et Usunier J-C laquo Fast food Halal or Haram raquo Case study Graduate school of business Vignali C laquo McDonaldrsquos ldquoThink global act localrdquo ndash the marketing mix raquo British Food Journal vol 103(2) 2001 p 97-111
46 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006
47 Levy M et Thijssen V laquo Le portail eacuteditorial de Microsoft (Microsoft network MSN) en France dynamiques des strateacutegies de marke-ting international (2003-2009) raquo MS Marketing Communication Executive ESCP Europe 2008
48 httpwwwcaradisiaccomCitroen-Metropolis-elle-sera-commercialisee-en-Chine-62830htm et httpmonvolantcyberpressecanouvelles2010041901-4272028-un-prototype-citroen-concu-en-chinephp (consulteacutes le 24 mars 2015) laquo Citroeumln en Chine agrave Wuhan DCAC passe agrave la vitesse supeacuterieure raquo Le MOCI no 1447 22 juin 2000 p 34-38
49 httpwwwlatribunefrentreprises-financeindustrieautomobile20130422trib000760983comment-psa-a-enfin-sorti-la-tete-hors-de-l-eau-en-chinehtmlxtor=EPR-2-[Morning+Briefing]- 20130424 (consulteacute le 18 novembre 2014)
50 Interview de Robert A McDonald President and CEO de PampG httpwwwpgcomen_USdownloadsinvestorsannual_reports2010PG_2010_AnnualReportpdf
51 laquo Economic status of Muslims Dalits dismal NCAER raquo Business Standard Rediffcom New Delhi 29 mars 2010
52 httpwwwbrookingseduresearchinteractives2013ending-extreme-povertypoverty_line (consulteacute le 18 novembre 2014)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
443Notes par chapitre
53 Ortiz I et Cummins M Lrsquoineacutegaliteacute mondiale la reacutepartition des revenus dans 141 pays rapport de lrsquoUNICEF aoucirct 2012 p 10 httpwwwuniceforgsocialpolicyfilesL_Inegalite_Mondialepdf
54 Les travaux du statisticien Hans Rosling sur de nombreuses variables sont particuliegraverement riches et parlants gracircce agrave leur preacutesentation visuelle dynamique tregraves originale (httpwwwgapminderorg) Lrsquoexplication des dynamiques de la croissance de la population et de la richesse mondiales agrave l rsquoaide de boicirctes Ikea peut ecirctre consulteacutee (httpwwwgapminderorgvideospopulation-growth-explained-with-ikea-boxes)
55 PNUD Rapport sur le deacuteveloppement humain 2014 httphdrundporgsitesdefaultfileshdr14-report-frpdf
56 (rapport 2013 consulteacute le 20 avril 2015)57 From challenges to opportunity The role of
business in tomorrowrsquos society WBCSD co Earthprint Limited Genegraveve 2006 (publication disponible sur wwwwbcsdcom)
58 Court D et Narasimham L laquo Capturing the worldrsquos emerging middle class raquo McKinsey Quarterly 2010
59 Wright M Filatotchev I Hoskisson R E et Peng M W laquo Strategy research in emerging economies challenging the conventional wisdom raquo Journal of Management Studies vol 42(1) 2005 p 1-33
60 Prahalad C K et Lieberthal K laquo The end of corporate imperialism raquo Harvard Business Review aoucirct 2003 p 109-117
61 Scemana C laquo La perle chinoise de LrsquoOreacuteal raquo httpwwwlexpressfr 12 mai 2010 p 72-74 mai 2013)
62 Viswanathan M et Rosa J A Product and market development for subsistence marketplaces consumption and entrepreneurship beyond literacy and resource barriers Elsevier Amsterdam 2007
63 Hammond A L Kramer W J Katz R S Tran J T et Walker C The next 4 billion market size and business strategy at the base of pyramid World Resource Institute International Finance Corporation Washington DC 2007
64 Lrsquoensemble des donneacutees statistiques est consul-table sur le site httpwwwwriorgpublication
65 Guesalaga R et Marshall P laquo Purchasing power at the bottom of pyramid differences across geographic regions and income tiers raquo Journal of Consumer Marketing vol 25(7) 2008 p 413-418
66 Anderson J L Markides C et Kupp M laquo The last frontier market creation in conflict zones deep rural areas and urban slums raquo California Management Review vol 52(4) eacuteteacute 2010 p 6-28
67 Ireland J laquo Lessons for successful BOP marke-ting from Caracasrsquo slums raquo Journal of Consumer Marketing vol 27(5) 2008 p 430-438
68 Karnani A laquo The mirage at the bottom of the pyramid the private sector can help alleviate poverty raquo California Management Review vol 44(4) eacuteteacute 2007 p 90-111
69 Hahn R laquo The ethical rationale of business for the poor ndash Integrating the concepts bottom of pyramid sustainable development and corpo-rate citizenship raquo Journal of Business Ethics vol 84 2009 p 313-324
70 De Reboul H et Verger-Lisicki O Et les clients pauvres Quand les entreprises srsquoengagent IMS ndash Entreprendre pour la citeacute Autrement 2008
71 Prahalad C K et Hart S L laquo The fortune at the bottom of thepyramid raquo Strategy + Business no 2 premier trimestre 2002 p 1-14 Prahalad C K The fortune at the bottom of the pyramid eradi-cating poverty through profits Wharton School Publishing NJ 2004
72 Anderson J et Markides C laquo Strategic innova-tion at the base of pyramid raquo Sloan Management Review vol 49(1) automne 2007 p 83-88
73 Simanis E et Hart S The base of pyramid protocol towards next generation BOP strategy 2d eacutedition Cornell University 2008
74 Simanis E et Hart S laquo Innovation from inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
75 Sugawara H laquo Japanese business and poverty reduction raquo Society and Business Review vol 5(2) 2010 p 198-216
76 Prahalad C K ibid77 Garrette B et Karnani A laquo Challenges in
marketing socially useful goods to the poor raquo California Management Review vol 52(4) eacuteteacute 2010 p 29-47
78 Davidson K laquo Ethical concern at the bottom of the pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-31
Chapitre 41 Viswanathan M Rosa J A et Harris J E
laquo Decision making and coping of functionally illiterate consumers and some implications for marketing management raquo Journal of Marketing vol 69 janvier 2005 p 15-31
2 Kumar V International marketing research Prentice Hall NJ 2000
3 Craig C S et Douglas S P laquo Conducting inter-national marketing research in the twenty-first century raquo International Marketing Review vol 18(1) 2001 p 80-90
4 httphdrundporgenstatistics5 Johansson J K Global Marketing 4e eacutedition
McGraw Hill International Edition New York 2006 p 229
6 httpwwwesomarorg
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
444 Marketing international
7 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) janvier 1986 p 43-65
8 Xin-An Z Gregoriou N et Ly L laquo The myth of China as a single market the influence of personal values differences on buying deci-sions raquo International Journal of Market Research vol 50(3) 2008 p 377-402
9 McKinsey Quarterly (2012) Meet the Chinese consumer 2020 Mai
10 httpwwwhakuhodojpseikatsusha11 Cornnell S laquo Travel broadens the mind ndash the
case for international research raquo International Journal of Market Research vol 44(1) 2002 p 97-106
12 Craig C S et Douglas S P International Marketing Research 3e eacutedition John Wiley amp Sons Ltd 2005
13 httpwwwatkearneycomindexphpPublicationsglobal-retail-development-indexhtml
14 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
15 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) 1986 p 43-65
16 Malanowski N et Zweck A laquo Bridging the gap between foresight and market research inte-grating methods to assess economic potential of nanotechnology raquo Technological forecasting amp Social Change vol 74 2007 p 1805-1822
17 laquo Riding the Nanotechnology Wave raquo Oxford instrument the Business of Science 13 feacutevrier 2013 httpwwwoxford-instrumentscomOxfordInstrumentsmediaglobalinvestorscapital-markets-days2013Capital-Markets-Day-2013-All-Presentationspdf
18 Solomon M R Tissier-Desbordes E et Heilbrunn B Comportement du consommateur 6e eacutedition Pearson Eacuteducation 2010
19 Cooke M et Buckley N laquo Web 20 social networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
20 McCracken G laquo Culture and consumption a theoretical account of the structure and move-ment of the cultural meaning of consumer goods raquo Journal of Consumer Research 13 juin 1986 p 71-84 (voir aussi McCracken G Culture and consumption Bloomington Indiana University Press 1988)
21 Goodyear M laquo Qualitative research in develo-ping countries raquo Journal of the Market Research Society vol 24(2) 1982 p 86-96
22 Johansson J K et Nonaka I Relentless the Japanese way of marketing New York HarperCollins 1996
23 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case Study ECCH 504-009-1 2007
24 Michon C (dir) Le Marketeur fondements et nouveauteacutes du marketing 3e eacutedition Pearson Eacuteducation 2010
25 Valette-Florence P laquo Les deacutemarches de styles de vie concepts champs drsquoinvestigation et problegravemes actuels raquo Recherche et applications en marketing 1er avril 1986 p 93-110 et 2 juillet p 41-58
26 Consumer expectations and disillusions the case of Russia
27 Steenkamp J-B E M et Ter Hofstede F laquo International market segmentation issues and perspectives raquo International Journal of Research in Marketing vol 19(3) 2002 p 185-213
28 laquo SONY targets laptop consumers in China segment global or local raquo Kellog Management School 2012 ref 5-311-500
29 Kjeldgaard D et Askegaard S laquo The globaliza-tion of youth culture the global youth segment as structures of common differences raquo Journal of Consumer Research vol 33 septembre 2006 p 231-247
30 Rief ler P et Diamantopoulos A laquo Consumer animosity a literature review and reconsi-deration of its measurement raquo International Marketing Review vol 24(1) 2007 p 87-119
31 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62 janvier 1998 p 89-100
32 Alden D L Steenkamp J-B E M et Batra R laquo Brand positioning through advertising in Asia North America and Europe the role of global consumer culture raquo Journal of Marketing vol 63 janvier 1999 p 75-87
33 Dans les anneacutees 1960 les tests drsquointelligence en psychologie ont permis de saisir lrsquoacuiteacute de ce problegraveme drsquoeacutequivalence Les items utiliseacutes dans la plupart des tests standard contiennent de nombreuses reacutefeacuterences agrave un environnement eacutetranger agrave lrsquoexpeacuterience drsquoun villageois africain ou indien Crsquoest pourquoi les enfants reacuteussissant les scores les plus eacuteleveacutes dans les eacutetudes internatio-nales ne sont pas neacutecessairement les enfants les plus laquo intelligents raquo mais plutocirct les plus occiden-taliseacutes Drsquoautres cultures deacutefinissent lrsquointelligence de maniegravere diffeacuterente (qui peut inclure lrsquointelli-gence sociale au-delagrave de lrsquointelligence ceacutereacutebrale)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
445Notes par chapitre
ce qui rend caduque lrsquoideacutee drsquoun concept drsquointelli-gence universel On parle drsquoailleurs aujourdrsquohui en psychologie de compeacutetences cognitives diverses plus que drsquointelligence
34 Frijda D et Jahoda G laquo On the scope and methods of cross-cultural research raquo International Journal of Psychology I(2) 1966 p 109-127
35 Douglas S P et Craig C S laquo On improving the conceptual foundations on international marketing research raquo Journal of International Marketing 14(1) 2006 p 1-22
36 Greenland S Koshal J et Combe I laquo Evaluating quality and consumer satisfaction in emerging markets raquo International Journal of Consumer Studies vol 30(6) 2006 p 582-590
37 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de valeur eacutetendue Dunod 2009
38 Sizoo E (dir) Responsabiliteacute et cultures du monde Eacuteditions Charles Leacuteopold Mayer 2008
39 Harzing A W K et al laquo The use of English questionnaires in cross-national research Does cultural accommodation obscure national diffe-rences raquo International Journal of Cross-Cultural Management 5(2) 2005 p 213-224
40 Campbell D T et Werner O laquo Translating working through interpreters and the problem of decentrering raquo in R Naroll et R Cohen (eacuted) A handbook of method in cultural anthro-pology Natural History Press New York 1970 p 398-420
41 Sood J H laquo Equivalent measurement in interna-tional market research is it really a problem raquo Journal of International Consumer Marketing vol 2(2) 1990 p 25-41
42 Usunier J-C International and cross-cultural management research Sage Publications Ltd 1998
43 Berry J W Poortinga Y H Segall M H et Dasen P Cross-cultural psychology research and applications Cambridge University Press 1992
44 Connell S laquo Travel broadens the mind ndash the case for international research raquo International Journal of Market Research vol 44(1) 2002 p 102-103
45 httpwwwtresoreconomiegouvfr46 Cooke M et Buckley N laquo Web 20 social
networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
47 wwwesomarorg48 Evrard Y Pras B et Roux E (en collabora-
tion avec Choffray J-M Dussaix A-M et Claessens M) Market ndash Eacutetudes et recherches en marketing Dunod 2000 p 545
49 Ghauri P N et Cateora P International marke-ting 4e eacutedition McGraw-Hill 2014
50 Gervais F laquo Choix des modes drsquoacquisition de l rsquoinformation pour lrsquoeacutetude de nouveaux marcheacutes raquo thegravese de doctorat CNAM 6 juillet 2011
Chapitre 51 Smith D B et Heede S laquo The North-South
divide Changing patterns in the consumption of alcoholic beverages in Europe raquo Proceedings of the 25th EMAC Conference Budapest 1996 p 1065-1084
2 Clements K W et Chen D laquo Fundamental similarities in consumer behaviour raquo Applied Economics vol 28(6) 1986 p 747-757
3 httpwwwmarketing-chinecomeconomie-chinemarche-du-vin-en-chine-en-2014-ce-change
4 httple-marche-du-vin-en-chineover-blogcomarticle-marche-63750299html
5 Levitt T laquo The globalization of markets raquo Harvard Business Review vol 61 mai-juin 1983 p 92-102
6 Usunier J-C laquo The ldquoEuropean consumerrdquo Globaliser or globalised raquo in A Rugman et A Verbeke (eacuted) Research in Global Strategic Management vol 2 1991 Greenwich CT JAI Press p 57-78
7 Warnier J-P La Mondialisation de la culture La Deacutecouverte 1999
8 Le Bras H laquo Choisir la bonne eacutechelle pour analyser la socieacuteteacute raquo Alternatives eacuteconomiques no 260 juillet-aoucirct 2007 p 92-94
9 Warnier J-P ibid p 9610 Paris T laquo Diversiteacute culturelle et mondialisa-
tion raquo RAMSES 2005 p 173-18711 Usunier J-C laquo Eacutequivalence et ineacutequivalence
entre contextes culturels lrsquoapproche linguis-tique raquo Revue franccedilaise du marketing no 168-169 1998 p 123-139
12 Mermet G Euroscopie Larousse 199613 Warnier J-P ibid p 8914 Belk R W laquo Third World consumer culture raquo in
E Kumccedilu et A Fuat Firat (eacuted) Marketing and Developpement Toward broader dimensions Greenwich CT JAI Press 1988 p 103-27
15 Ger G et Belk R W laquo Irsquod like to buy the world a Coke Consumptionscapes of the ldquoLess Affluent Worldrdquo raquo Journal of Consumer Policy 1995
16 Le Monde laquo Le reacutegime Vache qui rit raquo 6 novembre 2004 p 16
17 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
18 Updated from the case study Fast Food Halal or Haram (Saskia Faulk and Jean-Claude Usunier HEC Lausanne 2004 MK-16-904) by Paul
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
446 Marketing international
Caussat and Nathalie Prime (ESCP Europe September 2014)
19 Kaiwar V laquo Hybrid and alternative moderni-ties a critical perspective of postcolonial studies and the project of provincialising Europe raquo in S Mazundar V Kaiwar et T Labica From orien-talism to postcolonialism ndash Asia Europe and the lineage of difference Routledge Contemporary Asia Series 2009 p 206-238
20 Guillebaud J-C Le Commencement drsquoun monde Vers une moderniteacute meacutetisse Le Seuil 2007
21 Leeflang P S H et WF Van Raaij W F laquo The changing consumer in the European Union A ldquometa-analysisrdquo raquo International Journal of Research in Marketing vol 12 deacutecembre 1995 p 373-387 Courbage Y et Todd E Le Rendez-vous des civilisations PUF 2007
22 Geertz C Local Knowledge New York Basic Books 1983
23 McCracken G laquo Culture and consumption A theoretical account of the structure and movement of the cultural meaning of consumer goods raquo Journal of Consumer Research vol 13 juin 1986 p 71-84 McCracken G laquo Culture and consumer behaviour An anthropological perspective raquo Journal of the Market research Society vol 32(1) 1991 p 3-11
24 Cova B Au-delagrave du marcheacute quand le lien importe plus que le bien LrsquoHarmattan 1995
25 Warnier J-P et Rosselin C Authentifier la marchandise Anthropologie critique de la quecircte drsquoauthenticiteacute LrsquoHarmattan 1996
26 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits artisanaux paradoxes socioculturel et eacutecono-mique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
27 Courrier international no 531 4-10 janvier 2001 p 24
28 Craig S C et Douglas S P laquo Beyond national culture implications of cultural dynamics for consumer research raquo International Marketing Review vol 23(3) 2006 p 322-342
29 Redfield R Linton R et Herskovits M laquo Memorandum on the study of Acculturation raquo American Anthropologist vol 38 1936 p 149-152
30 Berry J laquo Immigration acculturation and adap-tation raquo The Journal of International Association of Applied Psychology vol 46(1) 1997 p 5-68
31 Hermans H J M et Kempen H J G laquo Moving cultures the perilous problems of cultural dichotomies in a globalizing society raquo American Psychologist vol 53(10) 1998 p 1111-1120
32 Belk R W laquo Possessions and the extended self raquo Journal of Consumer Research vol 15 1988 p 139-168 McCracken G ibid 1986
33 Penaloza L N laquo Immigrant consumer accultu-ration raquo The Journal of Advances in Consumer Research vol 16 1989 p 110-118
34 Penaloza L N laquo A travesando fronteras Border Crossings a critical ethnographic exploration of the consumer acculturation of Mexican immi-grants raquo Journal of Consumer Research vol 21 1994 p 32-54
35 Oswald L R laquo Culture Swapping Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants raquo Journal of Consumer Research vol 25(4) 1999 p 303-318
36 Euromonitor International 2010 Global beauty and personal care state of the industry 2010 May
37 Triers A The Russian consumer 20 years after the fall of communism meacutemoire de master en mana-gement ESCP Europe 2010
38 httpwwwjobijobacomfrdossiersemploi-carrieretravailler-en-russie (consulteacute le 10 avril 2015)
39 Penaloza L N ibid 198940 Galesne J-L laquo Le bon-mix franco-nippon raquo Les
Eacutechos 5 mars 2011 p 1441 Deher O laquo Quelques facteurs de succegraves pour
la politique de produits de lrsquoentreprise exporta-trice Les liens entre marketing et production raquo Recherche et applications en marketing vol 1(3) 1986 p 55-74
42 Levitt T ibid 198343 Ritzer G Tous rationaliseacutes La mcdonaldisation
de la socieacuteteacute Alban 200444 Zhang J Beatty S E et Gwalsh G laquo Review and
future directions of cross-cultural consumer services research raquo Journal of Business Research vol 61(3) 2008 p 211-224
45 Parasuraman A Zeithaml V A et Berry L L laquo Serqual a multiple-item scale for measuring consumer perception of service quality raquo Journal of Retailing vol 64(1) 1988 p 12-40
46 Raajoot N laquo Reconceptualising service encounter quality in non-western context raquo Journal of Service Research vol 7(2) 2004 p 181-201
47 Liu B S-C Furrer O et Sudharshan D laquo The relationships between cultures and behavioral intentions towards services raquo Journal of Service Research vol 4(2) 2001 p 118-129
48 Money R B Gil ly M R Graham J L laquo Explorations of national culture and word of mouth referral behaviour in the purchase of industrial services in the US and Japan raquo Journal of Marketing vol 62 octobre 1998 p 76-97
49 Chen Haipeng A Sharon Ng et Rao A R laquo Cultural differences in consumer impatience raquo Journal of Marketing Research vol 42(3) 2005 p 291-301
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
439Notes par chapitre
115 Rahnema M et Robert J La Puissance des pauvres Actes Sud 2008
116 Clerc D laquo La pauvreteacute frappe un Europeacuteen sur six raquo Alternatives internationales hors-seacuterie no 8 deacutecembre 2010 p 34-35
117 https wwwciagovlibrarypublicationsthe-world-factbookrankorder2172rankhtml countryName=SerbiaampcountryCode=riampregionCode=euamprank=113ri
118 Dunn AL laquo Average America vs the One Percent raquo Forbes 21 mars 2012 (httpwwwforbescomsitesmoneywisewomen20120321average-america-vs-the-one-percent)
119 httpwwwiomintfileslivesitesiomfilesinfographicsiom_infographicsjpg (consulteacute le 5 novembre 2014)
120 Le Monde ndash LrsquoAtlas des migrations les routes de lrsquohumaniteacute hors-seacuterie coeacutedition La Vie Le Monde 2008-2009 Fournier L laquo Les migra-tions internationales raquo Sciences humaines no 213 mars 2010 p 20-25
121 Wihtol de Wenden C La Globalisation humaine PUF 2009
122 Badie B Brauman R Decaux E et Devin G Pour un autre regard sur les migrations construire une gouvernance mondiale La Deacutecouverte 2008
123 Bruneau M Diasporas et espaces transnatio-naux Anthropos-Economica 2004
124 Insee Boniface P et Veacutedrine H Atlas du monde global Armand Colin Fayard 2010
125 laquo La pauvreteacute progresse en France raquo Observatoire des ineacutegaliteacutes 9 septembre 2014 (httpwwwinegalitesfrspipphp article270)
126 httpwwwinseefrfrthemestableauasp ref_id=NATnon04249 (consulteacute le 6 novembre 2014)
127 Beaud S Confavreux J et Lindgaard J La France invisible La Deacutecouverte 2006
128 Houdreacute C et al laquo Ineacutegaliteacutes de niveau de vie et pauvreteacute en 2011 raquo (httpwwwinseefrfrffcdocs_ffcREVPMEN14_a_VE_niveauviepdf)
129 Objectif du Milleacutenaire pour le Deacuteveloppement Rapport 2014 (httpwwwundporgcontentdamundplibraryMDGfrenchUNDP_MDGReport_FR_2014Final1pdf)
130 Diaz P La Fin de la pauvreteacute Cineacutema Libre Studio Cargo Films 2009 documentaire qui srsquoappuie sur la theacuteorie de Henry Georges qui fut le premier philosophe de son eacutepoque dans Progregraves et pauvreteacute agrave penser que le progregraves nrsquoal-leacutegeait pas la pauvreteacute mais la geacuteneacuterait (wwwschalkenbachorg)
131 De Soto H Le Mystegravere du capital pourquoi le capitalisme triomphe en Occident et eacutechoue partout ailleurs Flammarion coll laquo Champs raquo 2007
132 Hessel S Indignez-vous Indigegravene Eacuteditions 2010
133 Dortier J-F laquo Lrsquoabicircme ou la meacutetamorphose Rencontre avec Edgar Morin raquo Sciences humaines no 201 2009 p 30-33
134 httpeceuropaeuenterprisepoliciessustai-nablebusinesscorporate-social-responsibilityindex_enhtm
135 httpwwwmarketingdurablenet136 Laville E LrsquoEntreprise verte 3e eacutedition Pearson
Village Mondial 2009137 Yunus M Vers un monde sans pauvreteacute JC Lattegraves
Le Livre de Poche 1997138 Chouinard Y laquo Il faut consommer autrement raquo
Les Eacutechos 11 janvier 2010 p 13139 Ardouin J-L et Fa iv re-Tav ignot B
laquo Deacuteveloppement durable changement ou rupture raquo LrsquoArt du management Les Eacutechos 29 mai 2008 p 4-5
140 Lisicki O et Prime N (2014) laquo Le BoP comme agent drsquoinnovation du segment au ferment raquo Eacuteconomies et Socieacuteteacutes Seacuterie laquo Eacutetudes critiques en management raquo KC ndeg 3 12014 p 159-171
141 Par exemple pour une approche tregraves peacuteda-gogique Leonard A The Story of Stuff The Impact of Overconsumption on the Planet Our Communities and Our Health-and How We Can Make It Better Free Press 2009
142 Si tout le monde consommait comme des Franccedilais il faudrait trois planegravetes pour satisfaire la consommation mondiale mais il en faudrait neuf pour une consommation agrave la californienne contre seulement un dixiegraveme de planegravete pour un mode de vie malien (propos recueillis par Herveacute Kempf Le Monde du 26 mai 2005 suppleacutement laquo Deacuteveloppement du racircble raquo)
143 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de la valeur eacutetendue Dunod 2009
144 Sele K laquo Marketing ethics in emerging markets ndash coping with ethical dilemmas raquo IIMB Management Review 2006 p 95-103
Chapitre 21 laquo Risques et opportuniteacutes 2010 raquo Le Moci
no 1858 21 janvier 2010 p 6-142 Vadcar C laquo Les prochains marcheacutes porteurs agrave
lrsquohorizon 2015-2020 raquo Prospective et entreprise chambre de commerce et drsquoindustrie de Paris 2009
3 Dunning John H (2000) The eclectic para-digm as an envelope for economic and business theories of MNE activity International Business Review vol 9 2 pp 163-190 Chen Tain-Jy Chen Homin amp Ku Ying-Hua (2004) Foreign direct investments and local linkages Journal of International Business Studies vol 35 4 pp 320-333
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
440 Marketing international
4 Crozet Y laquo Trente ans de deacutereacuteglementation quel bilan raquo Regards croiseacutes sur lrsquo eacuteconomie vol 2(2) 2007 p 118-126
5 Kiambu J laquo Deacutereacuteglementation des services de teacuteleacutecommunications en Reacutepublique deacutemocra-tique du Congo raquo Revue drsquoeacuteconomie reacutegionale et urbaine no 5 2009 p 975-994
6 httpwwwagenceecofincomoperateur1111-24215-rd-congo-yozma-time-turns-nouvel-operateur-telecom-a-lance-son-reseau-en-phase-test (consulteacute le 17 novembre 2014)
7 laquo Gaz (marcheacute) raquo Xerfi 700 2014 83 pages8 httpdonneesbanquemondialeorgindicateur
NYGNPPCAPCD (consulteacute le 13 novembre 2014)
9 httpweekofrwp-contentuploads201303morgan-stanley-global-auto-sales-summary (consulteacute le 28 novembre 2014)
10 Rousseau Y laquo La Chine devient officiellement le premier marcheacute automobile du monde raquo Les Eacutechos 11 janvier 2010 p 19
11 Chapuis D laquo Le luxe franccedilais mise sur le redeacute-marrage du Moyen-Orient raquo wwwlesechosfr (mis en ligne le 3 novembre 2010)
12 Vernon R laquo International Investment and International Trade in the Product Cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 UBIFRANCE (2014) Grande distribution agrave dominante alimentaire fiche secteur
14 httpwwwgeoxbizenglishir_ir-basp (consulteacute le 10 avril 2015)
15 laquo Breathable shoes branding success through patenting raquo httpwwwwipointipadvantageendetailsjsp id=893 (consulteacute le 16 septembre 2010)
16 Lrsquointeacuterecirct des deacutelocalisations doit inteacutegrer certains facteurs limitatifs notamment le controcircle de la qualiteacute le coucirct des transports la faible produc-tiviteacute la perte de capaciteacute drsquoinnovations et lrsquoincitation au deacuteveloppement de concurrences nouvelles
17 Chavagneux C laquo Les paradis fiscaux un fleacuteau pour lrsquoEurope raquo Alternatives eacuteconomiques hors-seacuterie ndeg 102 octobre 2014 p 22-23
18 laquo Zones franches coucircts et avantages raquo LrsquoObservateur de lrsquoOCDE no 275 novembre 2009 httpwwwobservateurocdeorgnewsfullstoryphpaid2577Zones_franches _co_FBts_et_avantageshtml (consulteacute le 6 novembre 2010)
19 Radjou N et Badhu J Lrsquoinnovation Jugaad rede-venons ingeacutenieux Diateno 2013
20 Immelt J R Govindarajan V et Trimble C laquo How GE is disrupting itself raquo Harvard Business Review octobre 2009 p 3-12
21 Les deacutelais de paiement consentis entre entiteacutes non financiegraveres lors des eacutechanges commerciaux servent agrave veacuterifier la conformiteacute drsquoune commande
ou drsquoune prestation mais srsquoexpliquent eacutegalement par le rapport de force existant entre client et fournisseur Comme chaque entreprise est tour agrave tour fournisseur et acheteur elle srsquoefforce drsquoobtenir de ses fournisseurs le creacutedit qursquoelle a ducirc consentir agrave ses clients Si elle nrsquoy parvient pas le solde qui reste agrave sa charge (solde du creacutedit interentreprises) est le solde commercial Selon la taille ou le secteur drsquoactiviteacute de lrsquoentreprise le solde commercial va alors constituer une source de financement agrave court terme (par exemple dans la grande distribution de deacutetail) ou une charge de treacutesorerie
22 httpeceuropaeuenterprisepoliciessingle-market-goodsfighting-late-paymentsindex_frhtm (consulteacute le 17 novembre 2014)
23 Baromegravetre Atradius (httpcmassistancefr6html consulteacute le 8 novembre 2010)
24 laquo Les deacutelais de paiement srsquoa l longent et plombent toujours plus drsquoentreprises raquo Le Monde 19 novembre 2013 httpwwwlemondefreconomiearticle20131119les-delais-de-paiement-s-allongent-et-plombent-toujours-plus-d-entreprises_3516033_3234html (consulteacute le 17 novembre 2014)
25 Ibid Garcia 199626 Han H laquo Fourches caudines agrave la chinoise raquo
Courrier international no 1060 24 feacutevrier-2 mars 2011 p 13
27 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo Entreprendre et diriger no 1 1996 p 4-17
28 UBIFRANCE (2014) La franchise au Liban fiche secteur
29 Branzei O et Abdelnour S laquo Another day another dollar entreprise resilience under terrorism in developing countries raquo Journal of International Business Studies vol 41 2010 p 804-825
30 Lestavel T ldquoComment se preacutemunir contre le risque de change rdquo Alternatives eacuteconomiques ndeg343 Feacutevrier 2015 p72-73
31 httpwwwlemocicom3-les-operations-de-compensation-countertrade-ou-counterpur-chase (consulteacute le 10 avril 2015)
32 Chatillon S Le Droit des affaires internationales 5e eacutedition Vuibert 20
33 Orsenna E Voyage au pays du coton petit preacutecis de mondialisation Fayard Le Livre de Poche 2006
34 httpwwwiccwboorgProducts-and-ServicesArbitration-and-ADRArbitrationIntroduction-to-ICC-ArbitrationStatistics (consulteacute le 17 novembre 2014)
35 OMPI (httpwwwwipointamcfrarbitrationcase-examplehtml)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
441Notes par chapitre
36 httpwwwlexpansioncomentreprisece-qui-reste-de-danone-en-chine-apres-le-divorce-avec-wahaha_202126html (consulteacute le 30 septembre 2009)
37 laquo Danone tente de se relancer sur le marcheacute chinois du lait pour beacutebeacute raquo Le Monde 31 octobre 2014 ht tpw w wlemondefreconomiearticle20141031danone-tente-de-se-relancer-sur-le-marche-chinois-du-lait-pour-bebe_4515825_3234html (consulteacute le 17 novembre 2014)
38 httpwwwdanonecomfrpour-vousjourna-listesdecryptagesnos-marchespuidchine (consulteacute le 17 novembre 2014)
39 Lee J A laquo Cultural Analysis of Overseas Operations raquo Harvard Business Review mars-avril 1966 p 106-111
40 Usunier J-C et Lee J Marketing across cultures 5e eacutedition Harlow Prentice Hall 2009
41 Hofstede G laquo Motivation Leadership and Organization Do American theories Apply Abroad raquo Organizational Dynamics vol 9(1) 1980 p 42-62
42 httpwwwbrandchannelcomhomepost20111130UAE-Residents-Upset-Over-Puma-Shoes-113011aspx (consulteacute le 17 novembre 2014)
Chapitre 31 Lassudrie-Duchecircne B laquo La demande de diffeacute-
rences et lrsquoeacutechange international raquo Eacuteconomies et Socieacuteteacutes juin 1971
2 Lemaire J-P ibid 3 Hauri P N et Cateora P International marke-
ting 3e eacutedition The McGraw-Hill Companies 2010
4 Krugman P Geography and trade MIT Press 1991
5 Crsquoest ainsi une question essentielle de la poli-tique industrielle et commerciale strateacutegique de nombreux pays notamment agrave croissance rapide que de savoir quel est le degreacute de protection initiale dont ont besoin les secteurs nouveaux et les industries naissantes pour se deacutevelopper
6 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review 60 1970 p 441-448
7 Barney J B laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17 mars 1991 p 99-120
8 Kim C M et Mauborgne R Blue ocean strategy how to create uncontested market space and make the competition irrelevant Harvard Business School Press 2005 Kim C M et Mauborgne R Strateacutegie Oceacutean Bleu 2e eacutedition Pearson-Village Mondial 2010
9 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
10 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006 p 47
11 Mayhofer U (dir) Les grands auteurs en mana-gement international EMS 2014
12 Vernon R laquo International investment and inter-national trade in the product cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 Johansson J et Vahlne J-E laquo The interna-tionalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
14 Charreaux G et Couret J De nouvelles theacuteories pour geacuterer lrsquoentreprise Economica 2000
15 Williamson O Markets and hierarchies analysis and antitrust implications Free Press New York 1975 (voir aussi laquo Transaction cost economics the governance of contractual relations raquo Journal of Law and Economics vol 22 1979 p 233-261)
16 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review vol 60 1970 p 441-448
17 Anderson E et Gatignon H laquo Modes of foreign entry a transaction cost analysis and proposi-tions raquo Journal of International Business Studies vol 3 1986
18 North D Institutions institutional change and economic performance Harvard Business University Press Cambridge 1990 Scott W R Institutions and organizations Thousand Oaks Sage California 1995
19 North D ibid p 3 20 Scott W R ibid p 3321 Peng M W ibid Peng M W Wang D Y L
et Jiang Y laquo An institution-base view of inter-national business strategy a focus on emerging economies raquo Journal of International Business Studies vol 39 2008 p 920-936
22 Dunning J H International production and the multinational entreprise Allen amp Unwin Londres 1981
23 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 11 pages (httpwwwecoleorg) Fainsilber D laquo La nouvelle usine Renault au Maroc va monter rapidement en puissance raquo Les Eacutechos 1er juin 2010 p 19
24 Paveau J (dir) Exporter pratique du commerce international 22e eacutedition Foucher 2010
25 Prahalad C K et Doz Y L The multinational mission Free Press New York 1987
26 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de la valeur eacutetendue Dunod 2009
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
442 Marketing international
27 Porter M E et Kramer M R laquo Creating shared Value raquo Harvard Business Review vol 89(12) janvier-feacutevrier 2011 p 62-77
28 laquo Novo Nordisk managing sustainability ar home and abroad raquo Richard Ivey School of Business Case study 0B12M081 2012
29 Porter M E et Kramer M R laquo Strategy and society the link between competitive advantage and Corporate Social Responsibility raquo Harvard Business Review deacutecembre 2006 p 78
30 httpprojectveja-storecom (consulteacute le 10 deacutecembre 2014)
31 httpwwwchefdentreprisecomChef-d-entreprise-MagazineArticleVeja-la-premiere-basket-etiquetee-equitable-36813-1htm (consulteacute le 10 deacutecembre 2014)
32 Simanis E et Hart S laquo Innovation from the inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
33 httpwwwaccorcomfrgroupestrategiehtml (consulteacute le 24 mars 2015)
34 Robertson R D ibid35 Levitt T laquo The globalization of markets raquo
Harvard Business Review mai-juin 1983 p 92-102
36 Il est inteacuteressant de noter que les eacutecrits en marke-ting international tregraves largement drsquoorigine ameacutericaine utilisent le terme de globalization pour qualifier la strateacutegie standardiseacutee cette confusion seacutemantique traduisant l rsquoorienta-tion ideacuteologique dominante en faveur drsquoune mondialisation standardiseacutee en fonction du pays drsquoorigine (en lrsquooccurrence des Eacutetats-Unis) En reacutealiteacute lrsquooption de standardisation nrsquoest que lrsquoune des deux options de lrsquoalternative laquo stan-dardisation-adaptation raquo de la politique drsquooffre marketing international et les auteurs ont inventeacute tregraves vite le terme glocalization qui tradui-rait mieux la notion de laquo mondialisation raquo dans sa conception europeacuteenne Nous utiliserons le terme franciseacute de laquo globalisation raquo comme syno-nyme de laquo mondialisation raquo
37 Takeushi H et Porter M laquo The strategic role of international marketing managing the nature and the extent of worldwide coordination raquo in M Porter (eacuted) Competition in global indus-tries Harvard Graduate School of Business Administration Cambridge 1986
38 Douglas S P et Craig C S laquo The myth of globa-lization raquo Columbia Journal of World Business 22(4) 1987 p 19-29
39 Deher O laquo Quelques facteurs de succegraves pour la politique de produits de lrsquoentreprise exporta-trice les liens entre marketing et production raquo Recherche et applications en marketing 1(3) 1986 p 55-74
40 Prime N laquo Ikea International development raquo in European Cases in Retailing M Dupuis et
J Dawson (eacuted) Blackwell Publishers 1999 p 33-48
41 httpwwwlesechosfr20042006LesEchos19651-175-ECH_le-groupe-ikea-repart-a-la-conquete-du-japon-apres-un-pre-mier-echechtmWhw1cYHT43XEI82c99
42 Zentes J Swoboda Bet Schramm-Klein H (2013) Internationales Marketing Vahlen Franz Gmbh
43 Merle A laquo Comprendre et geacuterer un programme de customisation de masse raquo Deacutecisions Marketing no 59 juillet-septembre 2010 p 39-48
44 httpwwwbigmacindexorg2011-big-mac-indexhtml
45 httpwwwaboutmcdonaldscomcontentdamAboutMcDonaldsInvestorsMcDs2013AnnualReportpdf (consulteacute le 18 novembre 2014) Faulk S et Usunier J-C laquo Fast food Halal or Haram raquo Case study Graduate school of business Vignali C laquo McDonaldrsquos ldquoThink global act localrdquo ndash the marketing mix raquo British Food Journal vol 103(2) 2001 p 97-111
46 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006
47 Levy M et Thijssen V laquo Le portail eacuteditorial de Microsoft (Microsoft network MSN) en France dynamiques des strateacutegies de marke-ting international (2003-2009) raquo MS Marketing Communication Executive ESCP Europe 2008
48 httpwwwcaradisiaccomCitroen-Metropolis-elle-sera-commercialisee-en-Chine-62830htm et httpmonvolantcyberpressecanouvelles2010041901-4272028-un-prototype-citroen-concu-en-chinephp (consulteacutes le 24 mars 2015) laquo Citroeumln en Chine agrave Wuhan DCAC passe agrave la vitesse supeacuterieure raquo Le MOCI no 1447 22 juin 2000 p 34-38
49 httpwwwlatribunefrentreprises-financeindustrieautomobile20130422trib000760983comment-psa-a-enfin-sorti-la-tete-hors-de-l-eau-en-chinehtmlxtor=EPR-2-[Morning+Briefing]- 20130424 (consulteacute le 18 novembre 2014)
50 Interview de Robert A McDonald President and CEO de PampG httpwwwpgcomen_USdownloadsinvestorsannual_reports2010PG_2010_AnnualReportpdf
51 laquo Economic status of Muslims Dalits dismal NCAER raquo Business Standard Rediffcom New Delhi 29 mars 2010
52 httpwwwbrookingseduresearchinteractives2013ending-extreme-povertypoverty_line (consulteacute le 18 novembre 2014)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
443Notes par chapitre
53 Ortiz I et Cummins M Lrsquoineacutegaliteacute mondiale la reacutepartition des revenus dans 141 pays rapport de lrsquoUNICEF aoucirct 2012 p 10 httpwwwuniceforgsocialpolicyfilesL_Inegalite_Mondialepdf
54 Les travaux du statisticien Hans Rosling sur de nombreuses variables sont particuliegraverement riches et parlants gracircce agrave leur preacutesentation visuelle dynamique tregraves originale (httpwwwgapminderorg) Lrsquoexplication des dynamiques de la croissance de la population et de la richesse mondiales agrave l rsquoaide de boicirctes Ikea peut ecirctre consulteacutee (httpwwwgapminderorgvideospopulation-growth-explained-with-ikea-boxes)
55 PNUD Rapport sur le deacuteveloppement humain 2014 httphdrundporgsitesdefaultfileshdr14-report-frpdf
56 (rapport 2013 consulteacute le 20 avril 2015)57 From challenges to opportunity The role of
business in tomorrowrsquos society WBCSD co Earthprint Limited Genegraveve 2006 (publication disponible sur wwwwbcsdcom)
58 Court D et Narasimham L laquo Capturing the worldrsquos emerging middle class raquo McKinsey Quarterly 2010
59 Wright M Filatotchev I Hoskisson R E et Peng M W laquo Strategy research in emerging economies challenging the conventional wisdom raquo Journal of Management Studies vol 42(1) 2005 p 1-33
60 Prahalad C K et Lieberthal K laquo The end of corporate imperialism raquo Harvard Business Review aoucirct 2003 p 109-117
61 Scemana C laquo La perle chinoise de LrsquoOreacuteal raquo httpwwwlexpressfr 12 mai 2010 p 72-74 mai 2013)
62 Viswanathan M et Rosa J A Product and market development for subsistence marketplaces consumption and entrepreneurship beyond literacy and resource barriers Elsevier Amsterdam 2007
63 Hammond A L Kramer W J Katz R S Tran J T et Walker C The next 4 billion market size and business strategy at the base of pyramid World Resource Institute International Finance Corporation Washington DC 2007
64 Lrsquoensemble des donneacutees statistiques est consul-table sur le site httpwwwwriorgpublication
65 Guesalaga R et Marshall P laquo Purchasing power at the bottom of pyramid differences across geographic regions and income tiers raquo Journal of Consumer Marketing vol 25(7) 2008 p 413-418
66 Anderson J L Markides C et Kupp M laquo The last frontier market creation in conflict zones deep rural areas and urban slums raquo California Management Review vol 52(4) eacuteteacute 2010 p 6-28
67 Ireland J laquo Lessons for successful BOP marke-ting from Caracasrsquo slums raquo Journal of Consumer Marketing vol 27(5) 2008 p 430-438
68 Karnani A laquo The mirage at the bottom of the pyramid the private sector can help alleviate poverty raquo California Management Review vol 44(4) eacuteteacute 2007 p 90-111
69 Hahn R laquo The ethical rationale of business for the poor ndash Integrating the concepts bottom of pyramid sustainable development and corpo-rate citizenship raquo Journal of Business Ethics vol 84 2009 p 313-324
70 De Reboul H et Verger-Lisicki O Et les clients pauvres Quand les entreprises srsquoengagent IMS ndash Entreprendre pour la citeacute Autrement 2008
71 Prahalad C K et Hart S L laquo The fortune at the bottom of thepyramid raquo Strategy + Business no 2 premier trimestre 2002 p 1-14 Prahalad C K The fortune at the bottom of the pyramid eradi-cating poverty through profits Wharton School Publishing NJ 2004
72 Anderson J et Markides C laquo Strategic innova-tion at the base of pyramid raquo Sloan Management Review vol 49(1) automne 2007 p 83-88
73 Simanis E et Hart S The base of pyramid protocol towards next generation BOP strategy 2d eacutedition Cornell University 2008
74 Simanis E et Hart S laquo Innovation from inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
75 Sugawara H laquo Japanese business and poverty reduction raquo Society and Business Review vol 5(2) 2010 p 198-216
76 Prahalad C K ibid77 Garrette B et Karnani A laquo Challenges in
marketing socially useful goods to the poor raquo California Management Review vol 52(4) eacuteteacute 2010 p 29-47
78 Davidson K laquo Ethical concern at the bottom of the pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-31
Chapitre 41 Viswanathan M Rosa J A et Harris J E
laquo Decision making and coping of functionally illiterate consumers and some implications for marketing management raquo Journal of Marketing vol 69 janvier 2005 p 15-31
2 Kumar V International marketing research Prentice Hall NJ 2000
3 Craig C S et Douglas S P laquo Conducting inter-national marketing research in the twenty-first century raquo International Marketing Review vol 18(1) 2001 p 80-90
4 httphdrundporgenstatistics5 Johansson J K Global Marketing 4e eacutedition
McGraw Hill International Edition New York 2006 p 229
6 httpwwwesomarorg
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
444 Marketing international
7 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) janvier 1986 p 43-65
8 Xin-An Z Gregoriou N et Ly L laquo The myth of China as a single market the influence of personal values differences on buying deci-sions raquo International Journal of Market Research vol 50(3) 2008 p 377-402
9 McKinsey Quarterly (2012) Meet the Chinese consumer 2020 Mai
10 httpwwwhakuhodojpseikatsusha11 Cornnell S laquo Travel broadens the mind ndash the
case for international research raquo International Journal of Market Research vol 44(1) 2002 p 97-106
12 Craig C S et Douglas S P International Marketing Research 3e eacutedition John Wiley amp Sons Ltd 2005
13 httpwwwatkearneycomindexphpPublicationsglobal-retail-development-indexhtml
14 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
15 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) 1986 p 43-65
16 Malanowski N et Zweck A laquo Bridging the gap between foresight and market research inte-grating methods to assess economic potential of nanotechnology raquo Technological forecasting amp Social Change vol 74 2007 p 1805-1822
17 laquo Riding the Nanotechnology Wave raquo Oxford instrument the Business of Science 13 feacutevrier 2013 httpwwwoxford-instrumentscomOxfordInstrumentsmediaglobalinvestorscapital-markets-days2013Capital-Markets-Day-2013-All-Presentationspdf
18 Solomon M R Tissier-Desbordes E et Heilbrunn B Comportement du consommateur 6e eacutedition Pearson Eacuteducation 2010
19 Cooke M et Buckley N laquo Web 20 social networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
20 McCracken G laquo Culture and consumption a theoretical account of the structure and move-ment of the cultural meaning of consumer goods raquo Journal of Consumer Research 13 juin 1986 p 71-84 (voir aussi McCracken G Culture and consumption Bloomington Indiana University Press 1988)
21 Goodyear M laquo Qualitative research in develo-ping countries raquo Journal of the Market Research Society vol 24(2) 1982 p 86-96
22 Johansson J K et Nonaka I Relentless the Japanese way of marketing New York HarperCollins 1996
23 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case Study ECCH 504-009-1 2007
24 Michon C (dir) Le Marketeur fondements et nouveauteacutes du marketing 3e eacutedition Pearson Eacuteducation 2010
25 Valette-Florence P laquo Les deacutemarches de styles de vie concepts champs drsquoinvestigation et problegravemes actuels raquo Recherche et applications en marketing 1er avril 1986 p 93-110 et 2 juillet p 41-58
26 Consumer expectations and disillusions the case of Russia
27 Steenkamp J-B E M et Ter Hofstede F laquo International market segmentation issues and perspectives raquo International Journal of Research in Marketing vol 19(3) 2002 p 185-213
28 laquo SONY targets laptop consumers in China segment global or local raquo Kellog Management School 2012 ref 5-311-500
29 Kjeldgaard D et Askegaard S laquo The globaliza-tion of youth culture the global youth segment as structures of common differences raquo Journal of Consumer Research vol 33 septembre 2006 p 231-247
30 Rief ler P et Diamantopoulos A laquo Consumer animosity a literature review and reconsi-deration of its measurement raquo International Marketing Review vol 24(1) 2007 p 87-119
31 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62 janvier 1998 p 89-100
32 Alden D L Steenkamp J-B E M et Batra R laquo Brand positioning through advertising in Asia North America and Europe the role of global consumer culture raquo Journal of Marketing vol 63 janvier 1999 p 75-87
33 Dans les anneacutees 1960 les tests drsquointelligence en psychologie ont permis de saisir lrsquoacuiteacute de ce problegraveme drsquoeacutequivalence Les items utiliseacutes dans la plupart des tests standard contiennent de nombreuses reacutefeacuterences agrave un environnement eacutetranger agrave lrsquoexpeacuterience drsquoun villageois africain ou indien Crsquoest pourquoi les enfants reacuteussissant les scores les plus eacuteleveacutes dans les eacutetudes internatio-nales ne sont pas neacutecessairement les enfants les plus laquo intelligents raquo mais plutocirct les plus occiden-taliseacutes Drsquoautres cultures deacutefinissent lrsquointelligence de maniegravere diffeacuterente (qui peut inclure lrsquointelli-gence sociale au-delagrave de lrsquointelligence ceacutereacutebrale)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
445Notes par chapitre
ce qui rend caduque lrsquoideacutee drsquoun concept drsquointelli-gence universel On parle drsquoailleurs aujourdrsquohui en psychologie de compeacutetences cognitives diverses plus que drsquointelligence
34 Frijda D et Jahoda G laquo On the scope and methods of cross-cultural research raquo International Journal of Psychology I(2) 1966 p 109-127
35 Douglas S P et Craig C S laquo On improving the conceptual foundations on international marketing research raquo Journal of International Marketing 14(1) 2006 p 1-22
36 Greenland S Koshal J et Combe I laquo Evaluating quality and consumer satisfaction in emerging markets raquo International Journal of Consumer Studies vol 30(6) 2006 p 582-590
37 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de valeur eacutetendue Dunod 2009
38 Sizoo E (dir) Responsabiliteacute et cultures du monde Eacuteditions Charles Leacuteopold Mayer 2008
39 Harzing A W K et al laquo The use of English questionnaires in cross-national research Does cultural accommodation obscure national diffe-rences raquo International Journal of Cross-Cultural Management 5(2) 2005 p 213-224
40 Campbell D T et Werner O laquo Translating working through interpreters and the problem of decentrering raquo in R Naroll et R Cohen (eacuted) A handbook of method in cultural anthro-pology Natural History Press New York 1970 p 398-420
41 Sood J H laquo Equivalent measurement in interna-tional market research is it really a problem raquo Journal of International Consumer Marketing vol 2(2) 1990 p 25-41
42 Usunier J-C International and cross-cultural management research Sage Publications Ltd 1998
43 Berry J W Poortinga Y H Segall M H et Dasen P Cross-cultural psychology research and applications Cambridge University Press 1992
44 Connell S laquo Travel broadens the mind ndash the case for international research raquo International Journal of Market Research vol 44(1) 2002 p 102-103
45 httpwwwtresoreconomiegouvfr46 Cooke M et Buckley N laquo Web 20 social
networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
47 wwwesomarorg48 Evrard Y Pras B et Roux E (en collabora-
tion avec Choffray J-M Dussaix A-M et Claessens M) Market ndash Eacutetudes et recherches en marketing Dunod 2000 p 545
49 Ghauri P N et Cateora P International marke-ting 4e eacutedition McGraw-Hill 2014
50 Gervais F laquo Choix des modes drsquoacquisition de l rsquoinformation pour lrsquoeacutetude de nouveaux marcheacutes raquo thegravese de doctorat CNAM 6 juillet 2011
Chapitre 51 Smith D B et Heede S laquo The North-South
divide Changing patterns in the consumption of alcoholic beverages in Europe raquo Proceedings of the 25th EMAC Conference Budapest 1996 p 1065-1084
2 Clements K W et Chen D laquo Fundamental similarities in consumer behaviour raquo Applied Economics vol 28(6) 1986 p 747-757
3 httpwwwmarketing-chinecomeconomie-chinemarche-du-vin-en-chine-en-2014-ce-change
4 httple-marche-du-vin-en-chineover-blogcomarticle-marche-63750299html
5 Levitt T laquo The globalization of markets raquo Harvard Business Review vol 61 mai-juin 1983 p 92-102
6 Usunier J-C laquo The ldquoEuropean consumerrdquo Globaliser or globalised raquo in A Rugman et A Verbeke (eacuted) Research in Global Strategic Management vol 2 1991 Greenwich CT JAI Press p 57-78
7 Warnier J-P La Mondialisation de la culture La Deacutecouverte 1999
8 Le Bras H laquo Choisir la bonne eacutechelle pour analyser la socieacuteteacute raquo Alternatives eacuteconomiques no 260 juillet-aoucirct 2007 p 92-94
9 Warnier J-P ibid p 9610 Paris T laquo Diversiteacute culturelle et mondialisa-
tion raquo RAMSES 2005 p 173-18711 Usunier J-C laquo Eacutequivalence et ineacutequivalence
entre contextes culturels lrsquoapproche linguis-tique raquo Revue franccedilaise du marketing no 168-169 1998 p 123-139
12 Mermet G Euroscopie Larousse 199613 Warnier J-P ibid p 8914 Belk R W laquo Third World consumer culture raquo in
E Kumccedilu et A Fuat Firat (eacuted) Marketing and Developpement Toward broader dimensions Greenwich CT JAI Press 1988 p 103-27
15 Ger G et Belk R W laquo Irsquod like to buy the world a Coke Consumptionscapes of the ldquoLess Affluent Worldrdquo raquo Journal of Consumer Policy 1995
16 Le Monde laquo Le reacutegime Vache qui rit raquo 6 novembre 2004 p 16
17 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
18 Updated from the case study Fast Food Halal or Haram (Saskia Faulk and Jean-Claude Usunier HEC Lausanne 2004 MK-16-904) by Paul
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
446 Marketing international
Caussat and Nathalie Prime (ESCP Europe September 2014)
19 Kaiwar V laquo Hybrid and alternative moderni-ties a critical perspective of postcolonial studies and the project of provincialising Europe raquo in S Mazundar V Kaiwar et T Labica From orien-talism to postcolonialism ndash Asia Europe and the lineage of difference Routledge Contemporary Asia Series 2009 p 206-238
20 Guillebaud J-C Le Commencement drsquoun monde Vers une moderniteacute meacutetisse Le Seuil 2007
21 Leeflang P S H et WF Van Raaij W F laquo The changing consumer in the European Union A ldquometa-analysisrdquo raquo International Journal of Research in Marketing vol 12 deacutecembre 1995 p 373-387 Courbage Y et Todd E Le Rendez-vous des civilisations PUF 2007
22 Geertz C Local Knowledge New York Basic Books 1983
23 McCracken G laquo Culture and consumption A theoretical account of the structure and movement of the cultural meaning of consumer goods raquo Journal of Consumer Research vol 13 juin 1986 p 71-84 McCracken G laquo Culture and consumer behaviour An anthropological perspective raquo Journal of the Market research Society vol 32(1) 1991 p 3-11
24 Cova B Au-delagrave du marcheacute quand le lien importe plus que le bien LrsquoHarmattan 1995
25 Warnier J-P et Rosselin C Authentifier la marchandise Anthropologie critique de la quecircte drsquoauthenticiteacute LrsquoHarmattan 1996
26 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits artisanaux paradoxes socioculturel et eacutecono-mique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
27 Courrier international no 531 4-10 janvier 2001 p 24
28 Craig S C et Douglas S P laquo Beyond national culture implications of cultural dynamics for consumer research raquo International Marketing Review vol 23(3) 2006 p 322-342
29 Redfield R Linton R et Herskovits M laquo Memorandum on the study of Acculturation raquo American Anthropologist vol 38 1936 p 149-152
30 Berry J laquo Immigration acculturation and adap-tation raquo The Journal of International Association of Applied Psychology vol 46(1) 1997 p 5-68
31 Hermans H J M et Kempen H J G laquo Moving cultures the perilous problems of cultural dichotomies in a globalizing society raquo American Psychologist vol 53(10) 1998 p 1111-1120
32 Belk R W laquo Possessions and the extended self raquo Journal of Consumer Research vol 15 1988 p 139-168 McCracken G ibid 1986
33 Penaloza L N laquo Immigrant consumer accultu-ration raquo The Journal of Advances in Consumer Research vol 16 1989 p 110-118
34 Penaloza L N laquo A travesando fronteras Border Crossings a critical ethnographic exploration of the consumer acculturation of Mexican immi-grants raquo Journal of Consumer Research vol 21 1994 p 32-54
35 Oswald L R laquo Culture Swapping Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants raquo Journal of Consumer Research vol 25(4) 1999 p 303-318
36 Euromonitor International 2010 Global beauty and personal care state of the industry 2010 May
37 Triers A The Russian consumer 20 years after the fall of communism meacutemoire de master en mana-gement ESCP Europe 2010
38 httpwwwjobijobacomfrdossiersemploi-carrieretravailler-en-russie (consulteacute le 10 avril 2015)
39 Penaloza L N ibid 198940 Galesne J-L laquo Le bon-mix franco-nippon raquo Les
Eacutechos 5 mars 2011 p 1441 Deher O laquo Quelques facteurs de succegraves pour
la politique de produits de lrsquoentreprise exporta-trice Les liens entre marketing et production raquo Recherche et applications en marketing vol 1(3) 1986 p 55-74
42 Levitt T ibid 198343 Ritzer G Tous rationaliseacutes La mcdonaldisation
de la socieacuteteacute Alban 200444 Zhang J Beatty S E et Gwalsh G laquo Review and
future directions of cross-cultural consumer services research raquo Journal of Business Research vol 61(3) 2008 p 211-224
45 Parasuraman A Zeithaml V A et Berry L L laquo Serqual a multiple-item scale for measuring consumer perception of service quality raquo Journal of Retailing vol 64(1) 1988 p 12-40
46 Raajoot N laquo Reconceptualising service encounter quality in non-western context raquo Journal of Service Research vol 7(2) 2004 p 181-201
47 Liu B S-C Furrer O et Sudharshan D laquo The relationships between cultures and behavioral intentions towards services raquo Journal of Service Research vol 4(2) 2001 p 118-129
48 Money R B Gil ly M R Graham J L laquo Explorations of national culture and word of mouth referral behaviour in the purchase of industrial services in the US and Japan raquo Journal of Marketing vol 62 octobre 1998 p 76-97
49 Chen Haipeng A Sharon Ng et Rao A R laquo Cultural differences in consumer impatience raquo Journal of Marketing Research vol 42(3) 2005 p 291-301
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
440 Marketing international
4 Crozet Y laquo Trente ans de deacutereacuteglementation quel bilan raquo Regards croiseacutes sur lrsquo eacuteconomie vol 2(2) 2007 p 118-126
5 Kiambu J laquo Deacutereacuteglementation des services de teacuteleacutecommunications en Reacutepublique deacutemocra-tique du Congo raquo Revue drsquoeacuteconomie reacutegionale et urbaine no 5 2009 p 975-994
6 httpwwwagenceecofincomoperateur1111-24215-rd-congo-yozma-time-turns-nouvel-operateur-telecom-a-lance-son-reseau-en-phase-test (consulteacute le 17 novembre 2014)
7 laquo Gaz (marcheacute) raquo Xerfi 700 2014 83 pages8 httpdonneesbanquemondialeorgindicateur
NYGNPPCAPCD (consulteacute le 13 novembre 2014)
9 httpweekofrwp-contentuploads201303morgan-stanley-global-auto-sales-summary (consulteacute le 28 novembre 2014)
10 Rousseau Y laquo La Chine devient officiellement le premier marcheacute automobile du monde raquo Les Eacutechos 11 janvier 2010 p 19
11 Chapuis D laquo Le luxe franccedilais mise sur le redeacute-marrage du Moyen-Orient raquo wwwlesechosfr (mis en ligne le 3 novembre 2010)
12 Vernon R laquo International Investment and International Trade in the Product Cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 UBIFRANCE (2014) Grande distribution agrave dominante alimentaire fiche secteur
14 httpwwwgeoxbizenglishir_ir-basp (consulteacute le 10 avril 2015)
15 laquo Breathable shoes branding success through patenting raquo httpwwwwipointipadvantageendetailsjsp id=893 (consulteacute le 16 septembre 2010)
16 Lrsquointeacuterecirct des deacutelocalisations doit inteacutegrer certains facteurs limitatifs notamment le controcircle de la qualiteacute le coucirct des transports la faible produc-tiviteacute la perte de capaciteacute drsquoinnovations et lrsquoincitation au deacuteveloppement de concurrences nouvelles
17 Chavagneux C laquo Les paradis fiscaux un fleacuteau pour lrsquoEurope raquo Alternatives eacuteconomiques hors-seacuterie ndeg 102 octobre 2014 p 22-23
18 laquo Zones franches coucircts et avantages raquo LrsquoObservateur de lrsquoOCDE no 275 novembre 2009 httpwwwobservateurocdeorgnewsfullstoryphpaid2577Zones_franches _co_FBts_et_avantageshtml (consulteacute le 6 novembre 2010)
19 Radjou N et Badhu J Lrsquoinnovation Jugaad rede-venons ingeacutenieux Diateno 2013
20 Immelt J R Govindarajan V et Trimble C laquo How GE is disrupting itself raquo Harvard Business Review octobre 2009 p 3-12
21 Les deacutelais de paiement consentis entre entiteacutes non financiegraveres lors des eacutechanges commerciaux servent agrave veacuterifier la conformiteacute drsquoune commande
ou drsquoune prestation mais srsquoexpliquent eacutegalement par le rapport de force existant entre client et fournisseur Comme chaque entreprise est tour agrave tour fournisseur et acheteur elle srsquoefforce drsquoobtenir de ses fournisseurs le creacutedit qursquoelle a ducirc consentir agrave ses clients Si elle nrsquoy parvient pas le solde qui reste agrave sa charge (solde du creacutedit interentreprises) est le solde commercial Selon la taille ou le secteur drsquoactiviteacute de lrsquoentreprise le solde commercial va alors constituer une source de financement agrave court terme (par exemple dans la grande distribution de deacutetail) ou une charge de treacutesorerie
22 httpeceuropaeuenterprisepoliciessingle-market-goodsfighting-late-paymentsindex_frhtm (consulteacute le 17 novembre 2014)
23 Baromegravetre Atradius (httpcmassistancefr6html consulteacute le 8 novembre 2010)
24 laquo Les deacutelais de paiement srsquoa l longent et plombent toujours plus drsquoentreprises raquo Le Monde 19 novembre 2013 httpwwwlemondefreconomiearticle20131119les-delais-de-paiement-s-allongent-et-plombent-toujours-plus-d-entreprises_3516033_3234html (consulteacute le 17 novembre 2014)
25 Ibid Garcia 199626 Han H laquo Fourches caudines agrave la chinoise raquo
Courrier international no 1060 24 feacutevrier-2 mars 2011 p 13
27 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo Entreprendre et diriger no 1 1996 p 4-17
28 UBIFRANCE (2014) La franchise au Liban fiche secteur
29 Branzei O et Abdelnour S laquo Another day another dollar entreprise resilience under terrorism in developing countries raquo Journal of International Business Studies vol 41 2010 p 804-825
30 Lestavel T ldquoComment se preacutemunir contre le risque de change rdquo Alternatives eacuteconomiques ndeg343 Feacutevrier 2015 p72-73
31 httpwwwlemocicom3-les-operations-de-compensation-countertrade-ou-counterpur-chase (consulteacute le 10 avril 2015)
32 Chatillon S Le Droit des affaires internationales 5e eacutedition Vuibert 20
33 Orsenna E Voyage au pays du coton petit preacutecis de mondialisation Fayard Le Livre de Poche 2006
34 httpwwwiccwboorgProducts-and-ServicesArbitration-and-ADRArbitrationIntroduction-to-ICC-ArbitrationStatistics (consulteacute le 17 novembre 2014)
35 OMPI (httpwwwwipointamcfrarbitrationcase-examplehtml)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
441Notes par chapitre
36 httpwwwlexpansioncomentreprisece-qui-reste-de-danone-en-chine-apres-le-divorce-avec-wahaha_202126html (consulteacute le 30 septembre 2009)
37 laquo Danone tente de se relancer sur le marcheacute chinois du lait pour beacutebeacute raquo Le Monde 31 octobre 2014 ht tpw w wlemondefreconomiearticle20141031danone-tente-de-se-relancer-sur-le-marche-chinois-du-lait-pour-bebe_4515825_3234html (consulteacute le 17 novembre 2014)
38 httpwwwdanonecomfrpour-vousjourna-listesdecryptagesnos-marchespuidchine (consulteacute le 17 novembre 2014)
39 Lee J A laquo Cultural Analysis of Overseas Operations raquo Harvard Business Review mars-avril 1966 p 106-111
40 Usunier J-C et Lee J Marketing across cultures 5e eacutedition Harlow Prentice Hall 2009
41 Hofstede G laquo Motivation Leadership and Organization Do American theories Apply Abroad raquo Organizational Dynamics vol 9(1) 1980 p 42-62
42 httpwwwbrandchannelcomhomepost20111130UAE-Residents-Upset-Over-Puma-Shoes-113011aspx (consulteacute le 17 novembre 2014)
Chapitre 31 Lassudrie-Duchecircne B laquo La demande de diffeacute-
rences et lrsquoeacutechange international raquo Eacuteconomies et Socieacuteteacutes juin 1971
2 Lemaire J-P ibid 3 Hauri P N et Cateora P International marke-
ting 3e eacutedition The McGraw-Hill Companies 2010
4 Krugman P Geography and trade MIT Press 1991
5 Crsquoest ainsi une question essentielle de la poli-tique industrielle et commerciale strateacutegique de nombreux pays notamment agrave croissance rapide que de savoir quel est le degreacute de protection initiale dont ont besoin les secteurs nouveaux et les industries naissantes pour se deacutevelopper
6 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review 60 1970 p 441-448
7 Barney J B laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17 mars 1991 p 99-120
8 Kim C M et Mauborgne R Blue ocean strategy how to create uncontested market space and make the competition irrelevant Harvard Business School Press 2005 Kim C M et Mauborgne R Strateacutegie Oceacutean Bleu 2e eacutedition Pearson-Village Mondial 2010
9 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
10 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006 p 47
11 Mayhofer U (dir) Les grands auteurs en mana-gement international EMS 2014
12 Vernon R laquo International investment and inter-national trade in the product cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 Johansson J et Vahlne J-E laquo The interna-tionalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
14 Charreaux G et Couret J De nouvelles theacuteories pour geacuterer lrsquoentreprise Economica 2000
15 Williamson O Markets and hierarchies analysis and antitrust implications Free Press New York 1975 (voir aussi laquo Transaction cost economics the governance of contractual relations raquo Journal of Law and Economics vol 22 1979 p 233-261)
16 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review vol 60 1970 p 441-448
17 Anderson E et Gatignon H laquo Modes of foreign entry a transaction cost analysis and proposi-tions raquo Journal of International Business Studies vol 3 1986
18 North D Institutions institutional change and economic performance Harvard Business University Press Cambridge 1990 Scott W R Institutions and organizations Thousand Oaks Sage California 1995
19 North D ibid p 3 20 Scott W R ibid p 3321 Peng M W ibid Peng M W Wang D Y L
et Jiang Y laquo An institution-base view of inter-national business strategy a focus on emerging economies raquo Journal of International Business Studies vol 39 2008 p 920-936
22 Dunning J H International production and the multinational entreprise Allen amp Unwin Londres 1981
23 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 11 pages (httpwwwecoleorg) Fainsilber D laquo La nouvelle usine Renault au Maroc va monter rapidement en puissance raquo Les Eacutechos 1er juin 2010 p 19
24 Paveau J (dir) Exporter pratique du commerce international 22e eacutedition Foucher 2010
25 Prahalad C K et Doz Y L The multinational mission Free Press New York 1987
26 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de la valeur eacutetendue Dunod 2009
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
442 Marketing international
27 Porter M E et Kramer M R laquo Creating shared Value raquo Harvard Business Review vol 89(12) janvier-feacutevrier 2011 p 62-77
28 laquo Novo Nordisk managing sustainability ar home and abroad raquo Richard Ivey School of Business Case study 0B12M081 2012
29 Porter M E et Kramer M R laquo Strategy and society the link between competitive advantage and Corporate Social Responsibility raquo Harvard Business Review deacutecembre 2006 p 78
30 httpprojectveja-storecom (consulteacute le 10 deacutecembre 2014)
31 httpwwwchefdentreprisecomChef-d-entreprise-MagazineArticleVeja-la-premiere-basket-etiquetee-equitable-36813-1htm (consulteacute le 10 deacutecembre 2014)
32 Simanis E et Hart S laquo Innovation from the inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
33 httpwwwaccorcomfrgroupestrategiehtml (consulteacute le 24 mars 2015)
34 Robertson R D ibid35 Levitt T laquo The globalization of markets raquo
Harvard Business Review mai-juin 1983 p 92-102
36 Il est inteacuteressant de noter que les eacutecrits en marke-ting international tregraves largement drsquoorigine ameacutericaine utilisent le terme de globalization pour qualifier la strateacutegie standardiseacutee cette confusion seacutemantique traduisant l rsquoorienta-tion ideacuteologique dominante en faveur drsquoune mondialisation standardiseacutee en fonction du pays drsquoorigine (en lrsquooccurrence des Eacutetats-Unis) En reacutealiteacute lrsquooption de standardisation nrsquoest que lrsquoune des deux options de lrsquoalternative laquo stan-dardisation-adaptation raquo de la politique drsquooffre marketing international et les auteurs ont inventeacute tregraves vite le terme glocalization qui tradui-rait mieux la notion de laquo mondialisation raquo dans sa conception europeacuteenne Nous utiliserons le terme franciseacute de laquo globalisation raquo comme syno-nyme de laquo mondialisation raquo
37 Takeushi H et Porter M laquo The strategic role of international marketing managing the nature and the extent of worldwide coordination raquo in M Porter (eacuted) Competition in global indus-tries Harvard Graduate School of Business Administration Cambridge 1986
38 Douglas S P et Craig C S laquo The myth of globa-lization raquo Columbia Journal of World Business 22(4) 1987 p 19-29
39 Deher O laquo Quelques facteurs de succegraves pour la politique de produits de lrsquoentreprise exporta-trice les liens entre marketing et production raquo Recherche et applications en marketing 1(3) 1986 p 55-74
40 Prime N laquo Ikea International development raquo in European Cases in Retailing M Dupuis et
J Dawson (eacuted) Blackwell Publishers 1999 p 33-48
41 httpwwwlesechosfr20042006LesEchos19651-175-ECH_le-groupe-ikea-repart-a-la-conquete-du-japon-apres-un-pre-mier-echechtmWhw1cYHT43XEI82c99
42 Zentes J Swoboda Bet Schramm-Klein H (2013) Internationales Marketing Vahlen Franz Gmbh
43 Merle A laquo Comprendre et geacuterer un programme de customisation de masse raquo Deacutecisions Marketing no 59 juillet-septembre 2010 p 39-48
44 httpwwwbigmacindexorg2011-big-mac-indexhtml
45 httpwwwaboutmcdonaldscomcontentdamAboutMcDonaldsInvestorsMcDs2013AnnualReportpdf (consulteacute le 18 novembre 2014) Faulk S et Usunier J-C laquo Fast food Halal or Haram raquo Case study Graduate school of business Vignali C laquo McDonaldrsquos ldquoThink global act localrdquo ndash the marketing mix raquo British Food Journal vol 103(2) 2001 p 97-111
46 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006
47 Levy M et Thijssen V laquo Le portail eacuteditorial de Microsoft (Microsoft network MSN) en France dynamiques des strateacutegies de marke-ting international (2003-2009) raquo MS Marketing Communication Executive ESCP Europe 2008
48 httpwwwcaradisiaccomCitroen-Metropolis-elle-sera-commercialisee-en-Chine-62830htm et httpmonvolantcyberpressecanouvelles2010041901-4272028-un-prototype-citroen-concu-en-chinephp (consulteacutes le 24 mars 2015) laquo Citroeumln en Chine agrave Wuhan DCAC passe agrave la vitesse supeacuterieure raquo Le MOCI no 1447 22 juin 2000 p 34-38
49 httpwwwlatribunefrentreprises-financeindustrieautomobile20130422trib000760983comment-psa-a-enfin-sorti-la-tete-hors-de-l-eau-en-chinehtmlxtor=EPR-2-[Morning+Briefing]- 20130424 (consulteacute le 18 novembre 2014)
50 Interview de Robert A McDonald President and CEO de PampG httpwwwpgcomen_USdownloadsinvestorsannual_reports2010PG_2010_AnnualReportpdf
51 laquo Economic status of Muslims Dalits dismal NCAER raquo Business Standard Rediffcom New Delhi 29 mars 2010
52 httpwwwbrookingseduresearchinteractives2013ending-extreme-povertypoverty_line (consulteacute le 18 novembre 2014)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
443Notes par chapitre
53 Ortiz I et Cummins M Lrsquoineacutegaliteacute mondiale la reacutepartition des revenus dans 141 pays rapport de lrsquoUNICEF aoucirct 2012 p 10 httpwwwuniceforgsocialpolicyfilesL_Inegalite_Mondialepdf
54 Les travaux du statisticien Hans Rosling sur de nombreuses variables sont particuliegraverement riches et parlants gracircce agrave leur preacutesentation visuelle dynamique tregraves originale (httpwwwgapminderorg) Lrsquoexplication des dynamiques de la croissance de la population et de la richesse mondiales agrave l rsquoaide de boicirctes Ikea peut ecirctre consulteacutee (httpwwwgapminderorgvideospopulation-growth-explained-with-ikea-boxes)
55 PNUD Rapport sur le deacuteveloppement humain 2014 httphdrundporgsitesdefaultfileshdr14-report-frpdf
56 (rapport 2013 consulteacute le 20 avril 2015)57 From challenges to opportunity The role of
business in tomorrowrsquos society WBCSD co Earthprint Limited Genegraveve 2006 (publication disponible sur wwwwbcsdcom)
58 Court D et Narasimham L laquo Capturing the worldrsquos emerging middle class raquo McKinsey Quarterly 2010
59 Wright M Filatotchev I Hoskisson R E et Peng M W laquo Strategy research in emerging economies challenging the conventional wisdom raquo Journal of Management Studies vol 42(1) 2005 p 1-33
60 Prahalad C K et Lieberthal K laquo The end of corporate imperialism raquo Harvard Business Review aoucirct 2003 p 109-117
61 Scemana C laquo La perle chinoise de LrsquoOreacuteal raquo httpwwwlexpressfr 12 mai 2010 p 72-74 mai 2013)
62 Viswanathan M et Rosa J A Product and market development for subsistence marketplaces consumption and entrepreneurship beyond literacy and resource barriers Elsevier Amsterdam 2007
63 Hammond A L Kramer W J Katz R S Tran J T et Walker C The next 4 billion market size and business strategy at the base of pyramid World Resource Institute International Finance Corporation Washington DC 2007
64 Lrsquoensemble des donneacutees statistiques est consul-table sur le site httpwwwwriorgpublication
65 Guesalaga R et Marshall P laquo Purchasing power at the bottom of pyramid differences across geographic regions and income tiers raquo Journal of Consumer Marketing vol 25(7) 2008 p 413-418
66 Anderson J L Markides C et Kupp M laquo The last frontier market creation in conflict zones deep rural areas and urban slums raquo California Management Review vol 52(4) eacuteteacute 2010 p 6-28
67 Ireland J laquo Lessons for successful BOP marke-ting from Caracasrsquo slums raquo Journal of Consumer Marketing vol 27(5) 2008 p 430-438
68 Karnani A laquo The mirage at the bottom of the pyramid the private sector can help alleviate poverty raquo California Management Review vol 44(4) eacuteteacute 2007 p 90-111
69 Hahn R laquo The ethical rationale of business for the poor ndash Integrating the concepts bottom of pyramid sustainable development and corpo-rate citizenship raquo Journal of Business Ethics vol 84 2009 p 313-324
70 De Reboul H et Verger-Lisicki O Et les clients pauvres Quand les entreprises srsquoengagent IMS ndash Entreprendre pour la citeacute Autrement 2008
71 Prahalad C K et Hart S L laquo The fortune at the bottom of thepyramid raquo Strategy + Business no 2 premier trimestre 2002 p 1-14 Prahalad C K The fortune at the bottom of the pyramid eradi-cating poverty through profits Wharton School Publishing NJ 2004
72 Anderson J et Markides C laquo Strategic innova-tion at the base of pyramid raquo Sloan Management Review vol 49(1) automne 2007 p 83-88
73 Simanis E et Hart S The base of pyramid protocol towards next generation BOP strategy 2d eacutedition Cornell University 2008
74 Simanis E et Hart S laquo Innovation from inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
75 Sugawara H laquo Japanese business and poverty reduction raquo Society and Business Review vol 5(2) 2010 p 198-216
76 Prahalad C K ibid77 Garrette B et Karnani A laquo Challenges in
marketing socially useful goods to the poor raquo California Management Review vol 52(4) eacuteteacute 2010 p 29-47
78 Davidson K laquo Ethical concern at the bottom of the pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-31
Chapitre 41 Viswanathan M Rosa J A et Harris J E
laquo Decision making and coping of functionally illiterate consumers and some implications for marketing management raquo Journal of Marketing vol 69 janvier 2005 p 15-31
2 Kumar V International marketing research Prentice Hall NJ 2000
3 Craig C S et Douglas S P laquo Conducting inter-national marketing research in the twenty-first century raquo International Marketing Review vol 18(1) 2001 p 80-90
4 httphdrundporgenstatistics5 Johansson J K Global Marketing 4e eacutedition
McGraw Hill International Edition New York 2006 p 229
6 httpwwwesomarorg
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
444 Marketing international
7 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) janvier 1986 p 43-65
8 Xin-An Z Gregoriou N et Ly L laquo The myth of China as a single market the influence of personal values differences on buying deci-sions raquo International Journal of Market Research vol 50(3) 2008 p 377-402
9 McKinsey Quarterly (2012) Meet the Chinese consumer 2020 Mai
10 httpwwwhakuhodojpseikatsusha11 Cornnell S laquo Travel broadens the mind ndash the
case for international research raquo International Journal of Market Research vol 44(1) 2002 p 97-106
12 Craig C S et Douglas S P International Marketing Research 3e eacutedition John Wiley amp Sons Ltd 2005
13 httpwwwatkearneycomindexphpPublicationsglobal-retail-development-indexhtml
14 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
15 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) 1986 p 43-65
16 Malanowski N et Zweck A laquo Bridging the gap between foresight and market research inte-grating methods to assess economic potential of nanotechnology raquo Technological forecasting amp Social Change vol 74 2007 p 1805-1822
17 laquo Riding the Nanotechnology Wave raquo Oxford instrument the Business of Science 13 feacutevrier 2013 httpwwwoxford-instrumentscomOxfordInstrumentsmediaglobalinvestorscapital-markets-days2013Capital-Markets-Day-2013-All-Presentationspdf
18 Solomon M R Tissier-Desbordes E et Heilbrunn B Comportement du consommateur 6e eacutedition Pearson Eacuteducation 2010
19 Cooke M et Buckley N laquo Web 20 social networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
20 McCracken G laquo Culture and consumption a theoretical account of the structure and move-ment of the cultural meaning of consumer goods raquo Journal of Consumer Research 13 juin 1986 p 71-84 (voir aussi McCracken G Culture and consumption Bloomington Indiana University Press 1988)
21 Goodyear M laquo Qualitative research in develo-ping countries raquo Journal of the Market Research Society vol 24(2) 1982 p 86-96
22 Johansson J K et Nonaka I Relentless the Japanese way of marketing New York HarperCollins 1996
23 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case Study ECCH 504-009-1 2007
24 Michon C (dir) Le Marketeur fondements et nouveauteacutes du marketing 3e eacutedition Pearson Eacuteducation 2010
25 Valette-Florence P laquo Les deacutemarches de styles de vie concepts champs drsquoinvestigation et problegravemes actuels raquo Recherche et applications en marketing 1er avril 1986 p 93-110 et 2 juillet p 41-58
26 Consumer expectations and disillusions the case of Russia
27 Steenkamp J-B E M et Ter Hofstede F laquo International market segmentation issues and perspectives raquo International Journal of Research in Marketing vol 19(3) 2002 p 185-213
28 laquo SONY targets laptop consumers in China segment global or local raquo Kellog Management School 2012 ref 5-311-500
29 Kjeldgaard D et Askegaard S laquo The globaliza-tion of youth culture the global youth segment as structures of common differences raquo Journal of Consumer Research vol 33 septembre 2006 p 231-247
30 Rief ler P et Diamantopoulos A laquo Consumer animosity a literature review and reconsi-deration of its measurement raquo International Marketing Review vol 24(1) 2007 p 87-119
31 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62 janvier 1998 p 89-100
32 Alden D L Steenkamp J-B E M et Batra R laquo Brand positioning through advertising in Asia North America and Europe the role of global consumer culture raquo Journal of Marketing vol 63 janvier 1999 p 75-87
33 Dans les anneacutees 1960 les tests drsquointelligence en psychologie ont permis de saisir lrsquoacuiteacute de ce problegraveme drsquoeacutequivalence Les items utiliseacutes dans la plupart des tests standard contiennent de nombreuses reacutefeacuterences agrave un environnement eacutetranger agrave lrsquoexpeacuterience drsquoun villageois africain ou indien Crsquoest pourquoi les enfants reacuteussissant les scores les plus eacuteleveacutes dans les eacutetudes internatio-nales ne sont pas neacutecessairement les enfants les plus laquo intelligents raquo mais plutocirct les plus occiden-taliseacutes Drsquoautres cultures deacutefinissent lrsquointelligence de maniegravere diffeacuterente (qui peut inclure lrsquointelli-gence sociale au-delagrave de lrsquointelligence ceacutereacutebrale)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
445Notes par chapitre
ce qui rend caduque lrsquoideacutee drsquoun concept drsquointelli-gence universel On parle drsquoailleurs aujourdrsquohui en psychologie de compeacutetences cognitives diverses plus que drsquointelligence
34 Frijda D et Jahoda G laquo On the scope and methods of cross-cultural research raquo International Journal of Psychology I(2) 1966 p 109-127
35 Douglas S P et Craig C S laquo On improving the conceptual foundations on international marketing research raquo Journal of International Marketing 14(1) 2006 p 1-22
36 Greenland S Koshal J et Combe I laquo Evaluating quality and consumer satisfaction in emerging markets raquo International Journal of Consumer Studies vol 30(6) 2006 p 582-590
37 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de valeur eacutetendue Dunod 2009
38 Sizoo E (dir) Responsabiliteacute et cultures du monde Eacuteditions Charles Leacuteopold Mayer 2008
39 Harzing A W K et al laquo The use of English questionnaires in cross-national research Does cultural accommodation obscure national diffe-rences raquo International Journal of Cross-Cultural Management 5(2) 2005 p 213-224
40 Campbell D T et Werner O laquo Translating working through interpreters and the problem of decentrering raquo in R Naroll et R Cohen (eacuted) A handbook of method in cultural anthro-pology Natural History Press New York 1970 p 398-420
41 Sood J H laquo Equivalent measurement in interna-tional market research is it really a problem raquo Journal of International Consumer Marketing vol 2(2) 1990 p 25-41
42 Usunier J-C International and cross-cultural management research Sage Publications Ltd 1998
43 Berry J W Poortinga Y H Segall M H et Dasen P Cross-cultural psychology research and applications Cambridge University Press 1992
44 Connell S laquo Travel broadens the mind ndash the case for international research raquo International Journal of Market Research vol 44(1) 2002 p 102-103
45 httpwwwtresoreconomiegouvfr46 Cooke M et Buckley N laquo Web 20 social
networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
47 wwwesomarorg48 Evrard Y Pras B et Roux E (en collabora-
tion avec Choffray J-M Dussaix A-M et Claessens M) Market ndash Eacutetudes et recherches en marketing Dunod 2000 p 545
49 Ghauri P N et Cateora P International marke-ting 4e eacutedition McGraw-Hill 2014
50 Gervais F laquo Choix des modes drsquoacquisition de l rsquoinformation pour lrsquoeacutetude de nouveaux marcheacutes raquo thegravese de doctorat CNAM 6 juillet 2011
Chapitre 51 Smith D B et Heede S laquo The North-South
divide Changing patterns in the consumption of alcoholic beverages in Europe raquo Proceedings of the 25th EMAC Conference Budapest 1996 p 1065-1084
2 Clements K W et Chen D laquo Fundamental similarities in consumer behaviour raquo Applied Economics vol 28(6) 1986 p 747-757
3 httpwwwmarketing-chinecomeconomie-chinemarche-du-vin-en-chine-en-2014-ce-change
4 httple-marche-du-vin-en-chineover-blogcomarticle-marche-63750299html
5 Levitt T laquo The globalization of markets raquo Harvard Business Review vol 61 mai-juin 1983 p 92-102
6 Usunier J-C laquo The ldquoEuropean consumerrdquo Globaliser or globalised raquo in A Rugman et A Verbeke (eacuted) Research in Global Strategic Management vol 2 1991 Greenwich CT JAI Press p 57-78
7 Warnier J-P La Mondialisation de la culture La Deacutecouverte 1999
8 Le Bras H laquo Choisir la bonne eacutechelle pour analyser la socieacuteteacute raquo Alternatives eacuteconomiques no 260 juillet-aoucirct 2007 p 92-94
9 Warnier J-P ibid p 9610 Paris T laquo Diversiteacute culturelle et mondialisa-
tion raquo RAMSES 2005 p 173-18711 Usunier J-C laquo Eacutequivalence et ineacutequivalence
entre contextes culturels lrsquoapproche linguis-tique raquo Revue franccedilaise du marketing no 168-169 1998 p 123-139
12 Mermet G Euroscopie Larousse 199613 Warnier J-P ibid p 8914 Belk R W laquo Third World consumer culture raquo in
E Kumccedilu et A Fuat Firat (eacuted) Marketing and Developpement Toward broader dimensions Greenwich CT JAI Press 1988 p 103-27
15 Ger G et Belk R W laquo Irsquod like to buy the world a Coke Consumptionscapes of the ldquoLess Affluent Worldrdquo raquo Journal of Consumer Policy 1995
16 Le Monde laquo Le reacutegime Vache qui rit raquo 6 novembre 2004 p 16
17 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
18 Updated from the case study Fast Food Halal or Haram (Saskia Faulk and Jean-Claude Usunier HEC Lausanne 2004 MK-16-904) by Paul
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
446 Marketing international
Caussat and Nathalie Prime (ESCP Europe September 2014)
19 Kaiwar V laquo Hybrid and alternative moderni-ties a critical perspective of postcolonial studies and the project of provincialising Europe raquo in S Mazundar V Kaiwar et T Labica From orien-talism to postcolonialism ndash Asia Europe and the lineage of difference Routledge Contemporary Asia Series 2009 p 206-238
20 Guillebaud J-C Le Commencement drsquoun monde Vers une moderniteacute meacutetisse Le Seuil 2007
21 Leeflang P S H et WF Van Raaij W F laquo The changing consumer in the European Union A ldquometa-analysisrdquo raquo International Journal of Research in Marketing vol 12 deacutecembre 1995 p 373-387 Courbage Y et Todd E Le Rendez-vous des civilisations PUF 2007
22 Geertz C Local Knowledge New York Basic Books 1983
23 McCracken G laquo Culture and consumption A theoretical account of the structure and movement of the cultural meaning of consumer goods raquo Journal of Consumer Research vol 13 juin 1986 p 71-84 McCracken G laquo Culture and consumer behaviour An anthropological perspective raquo Journal of the Market research Society vol 32(1) 1991 p 3-11
24 Cova B Au-delagrave du marcheacute quand le lien importe plus que le bien LrsquoHarmattan 1995
25 Warnier J-P et Rosselin C Authentifier la marchandise Anthropologie critique de la quecircte drsquoauthenticiteacute LrsquoHarmattan 1996
26 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits artisanaux paradoxes socioculturel et eacutecono-mique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
27 Courrier international no 531 4-10 janvier 2001 p 24
28 Craig S C et Douglas S P laquo Beyond national culture implications of cultural dynamics for consumer research raquo International Marketing Review vol 23(3) 2006 p 322-342
29 Redfield R Linton R et Herskovits M laquo Memorandum on the study of Acculturation raquo American Anthropologist vol 38 1936 p 149-152
30 Berry J laquo Immigration acculturation and adap-tation raquo The Journal of International Association of Applied Psychology vol 46(1) 1997 p 5-68
31 Hermans H J M et Kempen H J G laquo Moving cultures the perilous problems of cultural dichotomies in a globalizing society raquo American Psychologist vol 53(10) 1998 p 1111-1120
32 Belk R W laquo Possessions and the extended self raquo Journal of Consumer Research vol 15 1988 p 139-168 McCracken G ibid 1986
33 Penaloza L N laquo Immigrant consumer accultu-ration raquo The Journal of Advances in Consumer Research vol 16 1989 p 110-118
34 Penaloza L N laquo A travesando fronteras Border Crossings a critical ethnographic exploration of the consumer acculturation of Mexican immi-grants raquo Journal of Consumer Research vol 21 1994 p 32-54
35 Oswald L R laquo Culture Swapping Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants raquo Journal of Consumer Research vol 25(4) 1999 p 303-318
36 Euromonitor International 2010 Global beauty and personal care state of the industry 2010 May
37 Triers A The Russian consumer 20 years after the fall of communism meacutemoire de master en mana-gement ESCP Europe 2010
38 httpwwwjobijobacomfrdossiersemploi-carrieretravailler-en-russie (consulteacute le 10 avril 2015)
39 Penaloza L N ibid 198940 Galesne J-L laquo Le bon-mix franco-nippon raquo Les
Eacutechos 5 mars 2011 p 1441 Deher O laquo Quelques facteurs de succegraves pour
la politique de produits de lrsquoentreprise exporta-trice Les liens entre marketing et production raquo Recherche et applications en marketing vol 1(3) 1986 p 55-74
42 Levitt T ibid 198343 Ritzer G Tous rationaliseacutes La mcdonaldisation
de la socieacuteteacute Alban 200444 Zhang J Beatty S E et Gwalsh G laquo Review and
future directions of cross-cultural consumer services research raquo Journal of Business Research vol 61(3) 2008 p 211-224
45 Parasuraman A Zeithaml V A et Berry L L laquo Serqual a multiple-item scale for measuring consumer perception of service quality raquo Journal of Retailing vol 64(1) 1988 p 12-40
46 Raajoot N laquo Reconceptualising service encounter quality in non-western context raquo Journal of Service Research vol 7(2) 2004 p 181-201
47 Liu B S-C Furrer O et Sudharshan D laquo The relationships between cultures and behavioral intentions towards services raquo Journal of Service Research vol 4(2) 2001 p 118-129
48 Money R B Gil ly M R Graham J L laquo Explorations of national culture and word of mouth referral behaviour in the purchase of industrial services in the US and Japan raquo Journal of Marketing vol 62 octobre 1998 p 76-97
49 Chen Haipeng A Sharon Ng et Rao A R laquo Cultural differences in consumer impatience raquo Journal of Marketing Research vol 42(3) 2005 p 291-301
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
441Notes par chapitre
36 httpwwwlexpansioncomentreprisece-qui-reste-de-danone-en-chine-apres-le-divorce-avec-wahaha_202126html (consulteacute le 30 septembre 2009)
37 laquo Danone tente de se relancer sur le marcheacute chinois du lait pour beacutebeacute raquo Le Monde 31 octobre 2014 ht tpw w wlemondefreconomiearticle20141031danone-tente-de-se-relancer-sur-le-marche-chinois-du-lait-pour-bebe_4515825_3234html (consulteacute le 17 novembre 2014)
38 httpwwwdanonecomfrpour-vousjourna-listesdecryptagesnos-marchespuidchine (consulteacute le 17 novembre 2014)
39 Lee J A laquo Cultural Analysis of Overseas Operations raquo Harvard Business Review mars-avril 1966 p 106-111
40 Usunier J-C et Lee J Marketing across cultures 5e eacutedition Harlow Prentice Hall 2009
41 Hofstede G laquo Motivation Leadership and Organization Do American theories Apply Abroad raquo Organizational Dynamics vol 9(1) 1980 p 42-62
42 httpwwwbrandchannelcomhomepost20111130UAE-Residents-Upset-Over-Puma-Shoes-113011aspx (consulteacute le 17 novembre 2014)
Chapitre 31 Lassudrie-Duchecircne B laquo La demande de diffeacute-
rences et lrsquoeacutechange international raquo Eacuteconomies et Socieacuteteacutes juin 1971
2 Lemaire J-P ibid 3 Hauri P N et Cateora P International marke-
ting 3e eacutedition The McGraw-Hill Companies 2010
4 Krugman P Geography and trade MIT Press 1991
5 Crsquoest ainsi une question essentielle de la poli-tique industrielle et commerciale strateacutegique de nombreux pays notamment agrave croissance rapide que de savoir quel est le degreacute de protection initiale dont ont besoin les secteurs nouveaux et les industries naissantes pour se deacutevelopper
6 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review 60 1970 p 441-448
7 Barney J B laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17 mars 1991 p 99-120
8 Kim C M et Mauborgne R Blue ocean strategy how to create uncontested market space and make the competition irrelevant Harvard Business School Press 2005 Kim C M et Mauborgne R Strateacutegie Oceacutean Bleu 2e eacutedition Pearson-Village Mondial 2010
9 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
10 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006 p 47
11 Mayhofer U (dir) Les grands auteurs en mana-gement international EMS 2014
12 Vernon R laquo International investment and inter-national trade in the product cycle raquo Quarterly Journal of Economics mai 1966 p 190-207
13 Johansson J et Vahlne J-E laquo The interna-tionalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
14 Charreaux G et Couret J De nouvelles theacuteories pour geacuterer lrsquoentreprise Economica 2000
15 Williamson O Markets and hierarchies analysis and antitrust implications Free Press New York 1975 (voir aussi laquo Transaction cost economics the governance of contractual relations raquo Journal of Law and Economics vol 22 1979 p 233-261)
16 Hymer S H laquo The efficiency (contradictions) of multinational corporations raquo American Economic Review vol 60 1970 p 441-448
17 Anderson E et Gatignon H laquo Modes of foreign entry a transaction cost analysis and proposi-tions raquo Journal of International Business Studies vol 3 1986
18 North D Institutions institutional change and economic performance Harvard Business University Press Cambridge 1990 Scott W R Institutions and organizations Thousand Oaks Sage California 1995
19 North D ibid p 3 20 Scott W R ibid p 3321 Peng M W ibid Peng M W Wang D Y L
et Jiang Y laquo An institution-base view of inter-national business strategy a focus on emerging economies raquo Journal of International Business Studies vol 39 2008 p 920-936
22 Dunning J H International production and the multinational entreprise Allen amp Unwin Londres 1981
23 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 11 pages (httpwwwecoleorg) Fainsilber D laquo La nouvelle usine Renault au Maroc va monter rapidement en puissance raquo Les Eacutechos 1er juin 2010 p 19
24 Paveau J (dir) Exporter pratique du commerce international 22e eacutedition Foucher 2010
25 Prahalad C K et Doz Y L The multinational mission Free Press New York 1987
26 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de la valeur eacutetendue Dunod 2009
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
442 Marketing international
27 Porter M E et Kramer M R laquo Creating shared Value raquo Harvard Business Review vol 89(12) janvier-feacutevrier 2011 p 62-77
28 laquo Novo Nordisk managing sustainability ar home and abroad raquo Richard Ivey School of Business Case study 0B12M081 2012
29 Porter M E et Kramer M R laquo Strategy and society the link between competitive advantage and Corporate Social Responsibility raquo Harvard Business Review deacutecembre 2006 p 78
30 httpprojectveja-storecom (consulteacute le 10 deacutecembre 2014)
31 httpwwwchefdentreprisecomChef-d-entreprise-MagazineArticleVeja-la-premiere-basket-etiquetee-equitable-36813-1htm (consulteacute le 10 deacutecembre 2014)
32 Simanis E et Hart S laquo Innovation from the inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
33 httpwwwaccorcomfrgroupestrategiehtml (consulteacute le 24 mars 2015)
34 Robertson R D ibid35 Levitt T laquo The globalization of markets raquo
Harvard Business Review mai-juin 1983 p 92-102
36 Il est inteacuteressant de noter que les eacutecrits en marke-ting international tregraves largement drsquoorigine ameacutericaine utilisent le terme de globalization pour qualifier la strateacutegie standardiseacutee cette confusion seacutemantique traduisant l rsquoorienta-tion ideacuteologique dominante en faveur drsquoune mondialisation standardiseacutee en fonction du pays drsquoorigine (en lrsquooccurrence des Eacutetats-Unis) En reacutealiteacute lrsquooption de standardisation nrsquoest que lrsquoune des deux options de lrsquoalternative laquo stan-dardisation-adaptation raquo de la politique drsquooffre marketing international et les auteurs ont inventeacute tregraves vite le terme glocalization qui tradui-rait mieux la notion de laquo mondialisation raquo dans sa conception europeacuteenne Nous utiliserons le terme franciseacute de laquo globalisation raquo comme syno-nyme de laquo mondialisation raquo
37 Takeushi H et Porter M laquo The strategic role of international marketing managing the nature and the extent of worldwide coordination raquo in M Porter (eacuted) Competition in global indus-tries Harvard Graduate School of Business Administration Cambridge 1986
38 Douglas S P et Craig C S laquo The myth of globa-lization raquo Columbia Journal of World Business 22(4) 1987 p 19-29
39 Deher O laquo Quelques facteurs de succegraves pour la politique de produits de lrsquoentreprise exporta-trice les liens entre marketing et production raquo Recherche et applications en marketing 1(3) 1986 p 55-74
40 Prime N laquo Ikea International development raquo in European Cases in Retailing M Dupuis et
J Dawson (eacuted) Blackwell Publishers 1999 p 33-48
41 httpwwwlesechosfr20042006LesEchos19651-175-ECH_le-groupe-ikea-repart-a-la-conquete-du-japon-apres-un-pre-mier-echechtmWhw1cYHT43XEI82c99
42 Zentes J Swoboda Bet Schramm-Klein H (2013) Internationales Marketing Vahlen Franz Gmbh
43 Merle A laquo Comprendre et geacuterer un programme de customisation de masse raquo Deacutecisions Marketing no 59 juillet-septembre 2010 p 39-48
44 httpwwwbigmacindexorg2011-big-mac-indexhtml
45 httpwwwaboutmcdonaldscomcontentdamAboutMcDonaldsInvestorsMcDs2013AnnualReportpdf (consulteacute le 18 novembre 2014) Faulk S et Usunier J-C laquo Fast food Halal or Haram raquo Case study Graduate school of business Vignali C laquo McDonaldrsquos ldquoThink global act localrdquo ndash the marketing mix raquo British Food Journal vol 103(2) 2001 p 97-111
46 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006
47 Levy M et Thijssen V laquo Le portail eacuteditorial de Microsoft (Microsoft network MSN) en France dynamiques des strateacutegies de marke-ting international (2003-2009) raquo MS Marketing Communication Executive ESCP Europe 2008
48 httpwwwcaradisiaccomCitroen-Metropolis-elle-sera-commercialisee-en-Chine-62830htm et httpmonvolantcyberpressecanouvelles2010041901-4272028-un-prototype-citroen-concu-en-chinephp (consulteacutes le 24 mars 2015) laquo Citroeumln en Chine agrave Wuhan DCAC passe agrave la vitesse supeacuterieure raquo Le MOCI no 1447 22 juin 2000 p 34-38
49 httpwwwlatribunefrentreprises-financeindustrieautomobile20130422trib000760983comment-psa-a-enfin-sorti-la-tete-hors-de-l-eau-en-chinehtmlxtor=EPR-2-[Morning+Briefing]- 20130424 (consulteacute le 18 novembre 2014)
50 Interview de Robert A McDonald President and CEO de PampG httpwwwpgcomen_USdownloadsinvestorsannual_reports2010PG_2010_AnnualReportpdf
51 laquo Economic status of Muslims Dalits dismal NCAER raquo Business Standard Rediffcom New Delhi 29 mars 2010
52 httpwwwbrookingseduresearchinteractives2013ending-extreme-povertypoverty_line (consulteacute le 18 novembre 2014)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
443Notes par chapitre
53 Ortiz I et Cummins M Lrsquoineacutegaliteacute mondiale la reacutepartition des revenus dans 141 pays rapport de lrsquoUNICEF aoucirct 2012 p 10 httpwwwuniceforgsocialpolicyfilesL_Inegalite_Mondialepdf
54 Les travaux du statisticien Hans Rosling sur de nombreuses variables sont particuliegraverement riches et parlants gracircce agrave leur preacutesentation visuelle dynamique tregraves originale (httpwwwgapminderorg) Lrsquoexplication des dynamiques de la croissance de la population et de la richesse mondiales agrave l rsquoaide de boicirctes Ikea peut ecirctre consulteacutee (httpwwwgapminderorgvideospopulation-growth-explained-with-ikea-boxes)
55 PNUD Rapport sur le deacuteveloppement humain 2014 httphdrundporgsitesdefaultfileshdr14-report-frpdf
56 (rapport 2013 consulteacute le 20 avril 2015)57 From challenges to opportunity The role of
business in tomorrowrsquos society WBCSD co Earthprint Limited Genegraveve 2006 (publication disponible sur wwwwbcsdcom)
58 Court D et Narasimham L laquo Capturing the worldrsquos emerging middle class raquo McKinsey Quarterly 2010
59 Wright M Filatotchev I Hoskisson R E et Peng M W laquo Strategy research in emerging economies challenging the conventional wisdom raquo Journal of Management Studies vol 42(1) 2005 p 1-33
60 Prahalad C K et Lieberthal K laquo The end of corporate imperialism raquo Harvard Business Review aoucirct 2003 p 109-117
61 Scemana C laquo La perle chinoise de LrsquoOreacuteal raquo httpwwwlexpressfr 12 mai 2010 p 72-74 mai 2013)
62 Viswanathan M et Rosa J A Product and market development for subsistence marketplaces consumption and entrepreneurship beyond literacy and resource barriers Elsevier Amsterdam 2007
63 Hammond A L Kramer W J Katz R S Tran J T et Walker C The next 4 billion market size and business strategy at the base of pyramid World Resource Institute International Finance Corporation Washington DC 2007
64 Lrsquoensemble des donneacutees statistiques est consul-table sur le site httpwwwwriorgpublication
65 Guesalaga R et Marshall P laquo Purchasing power at the bottom of pyramid differences across geographic regions and income tiers raquo Journal of Consumer Marketing vol 25(7) 2008 p 413-418
66 Anderson J L Markides C et Kupp M laquo The last frontier market creation in conflict zones deep rural areas and urban slums raquo California Management Review vol 52(4) eacuteteacute 2010 p 6-28
67 Ireland J laquo Lessons for successful BOP marke-ting from Caracasrsquo slums raquo Journal of Consumer Marketing vol 27(5) 2008 p 430-438
68 Karnani A laquo The mirage at the bottom of the pyramid the private sector can help alleviate poverty raquo California Management Review vol 44(4) eacuteteacute 2007 p 90-111
69 Hahn R laquo The ethical rationale of business for the poor ndash Integrating the concepts bottom of pyramid sustainable development and corpo-rate citizenship raquo Journal of Business Ethics vol 84 2009 p 313-324
70 De Reboul H et Verger-Lisicki O Et les clients pauvres Quand les entreprises srsquoengagent IMS ndash Entreprendre pour la citeacute Autrement 2008
71 Prahalad C K et Hart S L laquo The fortune at the bottom of thepyramid raquo Strategy + Business no 2 premier trimestre 2002 p 1-14 Prahalad C K The fortune at the bottom of the pyramid eradi-cating poverty through profits Wharton School Publishing NJ 2004
72 Anderson J et Markides C laquo Strategic innova-tion at the base of pyramid raquo Sloan Management Review vol 49(1) automne 2007 p 83-88
73 Simanis E et Hart S The base of pyramid protocol towards next generation BOP strategy 2d eacutedition Cornell University 2008
74 Simanis E et Hart S laquo Innovation from inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
75 Sugawara H laquo Japanese business and poverty reduction raquo Society and Business Review vol 5(2) 2010 p 198-216
76 Prahalad C K ibid77 Garrette B et Karnani A laquo Challenges in
marketing socially useful goods to the poor raquo California Management Review vol 52(4) eacuteteacute 2010 p 29-47
78 Davidson K laquo Ethical concern at the bottom of the pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-31
Chapitre 41 Viswanathan M Rosa J A et Harris J E
laquo Decision making and coping of functionally illiterate consumers and some implications for marketing management raquo Journal of Marketing vol 69 janvier 2005 p 15-31
2 Kumar V International marketing research Prentice Hall NJ 2000
3 Craig C S et Douglas S P laquo Conducting inter-national marketing research in the twenty-first century raquo International Marketing Review vol 18(1) 2001 p 80-90
4 httphdrundporgenstatistics5 Johansson J K Global Marketing 4e eacutedition
McGraw Hill International Edition New York 2006 p 229
6 httpwwwesomarorg
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
444 Marketing international
7 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) janvier 1986 p 43-65
8 Xin-An Z Gregoriou N et Ly L laquo The myth of China as a single market the influence of personal values differences on buying deci-sions raquo International Journal of Market Research vol 50(3) 2008 p 377-402
9 McKinsey Quarterly (2012) Meet the Chinese consumer 2020 Mai
10 httpwwwhakuhodojpseikatsusha11 Cornnell S laquo Travel broadens the mind ndash the
case for international research raquo International Journal of Market Research vol 44(1) 2002 p 97-106
12 Craig C S et Douglas S P International Marketing Research 3e eacutedition John Wiley amp Sons Ltd 2005
13 httpwwwatkearneycomindexphpPublicationsglobal-retail-development-indexhtml
14 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
15 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) 1986 p 43-65
16 Malanowski N et Zweck A laquo Bridging the gap between foresight and market research inte-grating methods to assess economic potential of nanotechnology raquo Technological forecasting amp Social Change vol 74 2007 p 1805-1822
17 laquo Riding the Nanotechnology Wave raquo Oxford instrument the Business of Science 13 feacutevrier 2013 httpwwwoxford-instrumentscomOxfordInstrumentsmediaglobalinvestorscapital-markets-days2013Capital-Markets-Day-2013-All-Presentationspdf
18 Solomon M R Tissier-Desbordes E et Heilbrunn B Comportement du consommateur 6e eacutedition Pearson Eacuteducation 2010
19 Cooke M et Buckley N laquo Web 20 social networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
20 McCracken G laquo Culture and consumption a theoretical account of the structure and move-ment of the cultural meaning of consumer goods raquo Journal of Consumer Research 13 juin 1986 p 71-84 (voir aussi McCracken G Culture and consumption Bloomington Indiana University Press 1988)
21 Goodyear M laquo Qualitative research in develo-ping countries raquo Journal of the Market Research Society vol 24(2) 1982 p 86-96
22 Johansson J K et Nonaka I Relentless the Japanese way of marketing New York HarperCollins 1996
23 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case Study ECCH 504-009-1 2007
24 Michon C (dir) Le Marketeur fondements et nouveauteacutes du marketing 3e eacutedition Pearson Eacuteducation 2010
25 Valette-Florence P laquo Les deacutemarches de styles de vie concepts champs drsquoinvestigation et problegravemes actuels raquo Recherche et applications en marketing 1er avril 1986 p 93-110 et 2 juillet p 41-58
26 Consumer expectations and disillusions the case of Russia
27 Steenkamp J-B E M et Ter Hofstede F laquo International market segmentation issues and perspectives raquo International Journal of Research in Marketing vol 19(3) 2002 p 185-213
28 laquo SONY targets laptop consumers in China segment global or local raquo Kellog Management School 2012 ref 5-311-500
29 Kjeldgaard D et Askegaard S laquo The globaliza-tion of youth culture the global youth segment as structures of common differences raquo Journal of Consumer Research vol 33 septembre 2006 p 231-247
30 Rief ler P et Diamantopoulos A laquo Consumer animosity a literature review and reconsi-deration of its measurement raquo International Marketing Review vol 24(1) 2007 p 87-119
31 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62 janvier 1998 p 89-100
32 Alden D L Steenkamp J-B E M et Batra R laquo Brand positioning through advertising in Asia North America and Europe the role of global consumer culture raquo Journal of Marketing vol 63 janvier 1999 p 75-87
33 Dans les anneacutees 1960 les tests drsquointelligence en psychologie ont permis de saisir lrsquoacuiteacute de ce problegraveme drsquoeacutequivalence Les items utiliseacutes dans la plupart des tests standard contiennent de nombreuses reacutefeacuterences agrave un environnement eacutetranger agrave lrsquoexpeacuterience drsquoun villageois africain ou indien Crsquoest pourquoi les enfants reacuteussissant les scores les plus eacuteleveacutes dans les eacutetudes internatio-nales ne sont pas neacutecessairement les enfants les plus laquo intelligents raquo mais plutocirct les plus occiden-taliseacutes Drsquoautres cultures deacutefinissent lrsquointelligence de maniegravere diffeacuterente (qui peut inclure lrsquointelli-gence sociale au-delagrave de lrsquointelligence ceacutereacutebrale)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
445Notes par chapitre
ce qui rend caduque lrsquoideacutee drsquoun concept drsquointelli-gence universel On parle drsquoailleurs aujourdrsquohui en psychologie de compeacutetences cognitives diverses plus que drsquointelligence
34 Frijda D et Jahoda G laquo On the scope and methods of cross-cultural research raquo International Journal of Psychology I(2) 1966 p 109-127
35 Douglas S P et Craig C S laquo On improving the conceptual foundations on international marketing research raquo Journal of International Marketing 14(1) 2006 p 1-22
36 Greenland S Koshal J et Combe I laquo Evaluating quality and consumer satisfaction in emerging markets raquo International Journal of Consumer Studies vol 30(6) 2006 p 582-590
37 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de valeur eacutetendue Dunod 2009
38 Sizoo E (dir) Responsabiliteacute et cultures du monde Eacuteditions Charles Leacuteopold Mayer 2008
39 Harzing A W K et al laquo The use of English questionnaires in cross-national research Does cultural accommodation obscure national diffe-rences raquo International Journal of Cross-Cultural Management 5(2) 2005 p 213-224
40 Campbell D T et Werner O laquo Translating working through interpreters and the problem of decentrering raquo in R Naroll et R Cohen (eacuted) A handbook of method in cultural anthro-pology Natural History Press New York 1970 p 398-420
41 Sood J H laquo Equivalent measurement in interna-tional market research is it really a problem raquo Journal of International Consumer Marketing vol 2(2) 1990 p 25-41
42 Usunier J-C International and cross-cultural management research Sage Publications Ltd 1998
43 Berry J W Poortinga Y H Segall M H et Dasen P Cross-cultural psychology research and applications Cambridge University Press 1992
44 Connell S laquo Travel broadens the mind ndash the case for international research raquo International Journal of Market Research vol 44(1) 2002 p 102-103
45 httpwwwtresoreconomiegouvfr46 Cooke M et Buckley N laquo Web 20 social
networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
47 wwwesomarorg48 Evrard Y Pras B et Roux E (en collabora-
tion avec Choffray J-M Dussaix A-M et Claessens M) Market ndash Eacutetudes et recherches en marketing Dunod 2000 p 545
49 Ghauri P N et Cateora P International marke-ting 4e eacutedition McGraw-Hill 2014
50 Gervais F laquo Choix des modes drsquoacquisition de l rsquoinformation pour lrsquoeacutetude de nouveaux marcheacutes raquo thegravese de doctorat CNAM 6 juillet 2011
Chapitre 51 Smith D B et Heede S laquo The North-South
divide Changing patterns in the consumption of alcoholic beverages in Europe raquo Proceedings of the 25th EMAC Conference Budapest 1996 p 1065-1084
2 Clements K W et Chen D laquo Fundamental similarities in consumer behaviour raquo Applied Economics vol 28(6) 1986 p 747-757
3 httpwwwmarketing-chinecomeconomie-chinemarche-du-vin-en-chine-en-2014-ce-change
4 httple-marche-du-vin-en-chineover-blogcomarticle-marche-63750299html
5 Levitt T laquo The globalization of markets raquo Harvard Business Review vol 61 mai-juin 1983 p 92-102
6 Usunier J-C laquo The ldquoEuropean consumerrdquo Globaliser or globalised raquo in A Rugman et A Verbeke (eacuted) Research in Global Strategic Management vol 2 1991 Greenwich CT JAI Press p 57-78
7 Warnier J-P La Mondialisation de la culture La Deacutecouverte 1999
8 Le Bras H laquo Choisir la bonne eacutechelle pour analyser la socieacuteteacute raquo Alternatives eacuteconomiques no 260 juillet-aoucirct 2007 p 92-94
9 Warnier J-P ibid p 9610 Paris T laquo Diversiteacute culturelle et mondialisa-
tion raquo RAMSES 2005 p 173-18711 Usunier J-C laquo Eacutequivalence et ineacutequivalence
entre contextes culturels lrsquoapproche linguis-tique raquo Revue franccedilaise du marketing no 168-169 1998 p 123-139
12 Mermet G Euroscopie Larousse 199613 Warnier J-P ibid p 8914 Belk R W laquo Third World consumer culture raquo in
E Kumccedilu et A Fuat Firat (eacuted) Marketing and Developpement Toward broader dimensions Greenwich CT JAI Press 1988 p 103-27
15 Ger G et Belk R W laquo Irsquod like to buy the world a Coke Consumptionscapes of the ldquoLess Affluent Worldrdquo raquo Journal of Consumer Policy 1995
16 Le Monde laquo Le reacutegime Vache qui rit raquo 6 novembre 2004 p 16
17 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
18 Updated from the case study Fast Food Halal or Haram (Saskia Faulk and Jean-Claude Usunier HEC Lausanne 2004 MK-16-904) by Paul
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
446 Marketing international
Caussat and Nathalie Prime (ESCP Europe September 2014)
19 Kaiwar V laquo Hybrid and alternative moderni-ties a critical perspective of postcolonial studies and the project of provincialising Europe raquo in S Mazundar V Kaiwar et T Labica From orien-talism to postcolonialism ndash Asia Europe and the lineage of difference Routledge Contemporary Asia Series 2009 p 206-238
20 Guillebaud J-C Le Commencement drsquoun monde Vers une moderniteacute meacutetisse Le Seuil 2007
21 Leeflang P S H et WF Van Raaij W F laquo The changing consumer in the European Union A ldquometa-analysisrdquo raquo International Journal of Research in Marketing vol 12 deacutecembre 1995 p 373-387 Courbage Y et Todd E Le Rendez-vous des civilisations PUF 2007
22 Geertz C Local Knowledge New York Basic Books 1983
23 McCracken G laquo Culture and consumption A theoretical account of the structure and movement of the cultural meaning of consumer goods raquo Journal of Consumer Research vol 13 juin 1986 p 71-84 McCracken G laquo Culture and consumer behaviour An anthropological perspective raquo Journal of the Market research Society vol 32(1) 1991 p 3-11
24 Cova B Au-delagrave du marcheacute quand le lien importe plus que le bien LrsquoHarmattan 1995
25 Warnier J-P et Rosselin C Authentifier la marchandise Anthropologie critique de la quecircte drsquoauthenticiteacute LrsquoHarmattan 1996
26 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits artisanaux paradoxes socioculturel et eacutecono-mique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
27 Courrier international no 531 4-10 janvier 2001 p 24
28 Craig S C et Douglas S P laquo Beyond national culture implications of cultural dynamics for consumer research raquo International Marketing Review vol 23(3) 2006 p 322-342
29 Redfield R Linton R et Herskovits M laquo Memorandum on the study of Acculturation raquo American Anthropologist vol 38 1936 p 149-152
30 Berry J laquo Immigration acculturation and adap-tation raquo The Journal of International Association of Applied Psychology vol 46(1) 1997 p 5-68
31 Hermans H J M et Kempen H J G laquo Moving cultures the perilous problems of cultural dichotomies in a globalizing society raquo American Psychologist vol 53(10) 1998 p 1111-1120
32 Belk R W laquo Possessions and the extended self raquo Journal of Consumer Research vol 15 1988 p 139-168 McCracken G ibid 1986
33 Penaloza L N laquo Immigrant consumer accultu-ration raquo The Journal of Advances in Consumer Research vol 16 1989 p 110-118
34 Penaloza L N laquo A travesando fronteras Border Crossings a critical ethnographic exploration of the consumer acculturation of Mexican immi-grants raquo Journal of Consumer Research vol 21 1994 p 32-54
35 Oswald L R laquo Culture Swapping Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants raquo Journal of Consumer Research vol 25(4) 1999 p 303-318
36 Euromonitor International 2010 Global beauty and personal care state of the industry 2010 May
37 Triers A The Russian consumer 20 years after the fall of communism meacutemoire de master en mana-gement ESCP Europe 2010
38 httpwwwjobijobacomfrdossiersemploi-carrieretravailler-en-russie (consulteacute le 10 avril 2015)
39 Penaloza L N ibid 198940 Galesne J-L laquo Le bon-mix franco-nippon raquo Les
Eacutechos 5 mars 2011 p 1441 Deher O laquo Quelques facteurs de succegraves pour
la politique de produits de lrsquoentreprise exporta-trice Les liens entre marketing et production raquo Recherche et applications en marketing vol 1(3) 1986 p 55-74
42 Levitt T ibid 198343 Ritzer G Tous rationaliseacutes La mcdonaldisation
de la socieacuteteacute Alban 200444 Zhang J Beatty S E et Gwalsh G laquo Review and
future directions of cross-cultural consumer services research raquo Journal of Business Research vol 61(3) 2008 p 211-224
45 Parasuraman A Zeithaml V A et Berry L L laquo Serqual a multiple-item scale for measuring consumer perception of service quality raquo Journal of Retailing vol 64(1) 1988 p 12-40
46 Raajoot N laquo Reconceptualising service encounter quality in non-western context raquo Journal of Service Research vol 7(2) 2004 p 181-201
47 Liu B S-C Furrer O et Sudharshan D laquo The relationships between cultures and behavioral intentions towards services raquo Journal of Service Research vol 4(2) 2001 p 118-129
48 Money R B Gil ly M R Graham J L laquo Explorations of national culture and word of mouth referral behaviour in the purchase of industrial services in the US and Japan raquo Journal of Marketing vol 62 octobre 1998 p 76-97
49 Chen Haipeng A Sharon Ng et Rao A R laquo Cultural differences in consumer impatience raquo Journal of Marketing Research vol 42(3) 2005 p 291-301
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
442 Marketing international
27 Porter M E et Kramer M R laquo Creating shared Value raquo Harvard Business Review vol 89(12) janvier-feacutevrier 2011 p 62-77
28 laquo Novo Nordisk managing sustainability ar home and abroad raquo Richard Ivey School of Business Case study 0B12M081 2012
29 Porter M E et Kramer M R laquo Strategy and society the link between competitive advantage and Corporate Social Responsibility raquo Harvard Business Review deacutecembre 2006 p 78
30 httpprojectveja-storecom (consulteacute le 10 deacutecembre 2014)
31 httpwwwchefdentreprisecomChef-d-entreprise-MagazineArticleVeja-la-premiere-basket-etiquetee-equitable-36813-1htm (consulteacute le 10 deacutecembre 2014)
32 Simanis E et Hart S laquo Innovation from the inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
33 httpwwwaccorcomfrgroupestrategiehtml (consulteacute le 24 mars 2015)
34 Robertson R D ibid35 Levitt T laquo The globalization of markets raquo
Harvard Business Review mai-juin 1983 p 92-102
36 Il est inteacuteressant de noter que les eacutecrits en marke-ting international tregraves largement drsquoorigine ameacutericaine utilisent le terme de globalization pour qualifier la strateacutegie standardiseacutee cette confusion seacutemantique traduisant l rsquoorienta-tion ideacuteologique dominante en faveur drsquoune mondialisation standardiseacutee en fonction du pays drsquoorigine (en lrsquooccurrence des Eacutetats-Unis) En reacutealiteacute lrsquooption de standardisation nrsquoest que lrsquoune des deux options de lrsquoalternative laquo stan-dardisation-adaptation raquo de la politique drsquooffre marketing international et les auteurs ont inventeacute tregraves vite le terme glocalization qui tradui-rait mieux la notion de laquo mondialisation raquo dans sa conception europeacuteenne Nous utiliserons le terme franciseacute de laquo globalisation raquo comme syno-nyme de laquo mondialisation raquo
37 Takeushi H et Porter M laquo The strategic role of international marketing managing the nature and the extent of worldwide coordination raquo in M Porter (eacuted) Competition in global indus-tries Harvard Graduate School of Business Administration Cambridge 1986
38 Douglas S P et Craig C S laquo The myth of globa-lization raquo Columbia Journal of World Business 22(4) 1987 p 19-29
39 Deher O laquo Quelques facteurs de succegraves pour la politique de produits de lrsquoentreprise exporta-trice les liens entre marketing et production raquo Recherche et applications en marketing 1(3) 1986 p 55-74
40 Prime N laquo Ikea International development raquo in European Cases in Retailing M Dupuis et
J Dawson (eacuted) Blackwell Publishers 1999 p 33-48
41 httpwwwlesechosfr20042006LesEchos19651-175-ECH_le-groupe-ikea-repart-a-la-conquete-du-japon-apres-un-pre-mier-echechtmWhw1cYHT43XEI82c99
42 Zentes J Swoboda Bet Schramm-Klein H (2013) Internationales Marketing Vahlen Franz Gmbh
43 Merle A laquo Comprendre et geacuterer un programme de customisation de masse raquo Deacutecisions Marketing no 59 juillet-septembre 2010 p 39-48
44 httpwwwbigmacindexorg2011-big-mac-indexhtml
45 httpwwwaboutmcdonaldscomcontentdamAboutMcDonaldsInvestorsMcDs2013AnnualReportpdf (consulteacute le 18 novembre 2014) Faulk S et Usunier J-C laquo Fast food Halal or Haram raquo Case study Graduate school of business Vignali C laquo McDonaldrsquos ldquoThink global act localrdquo ndash the marketing mix raquo British Food Journal vol 103(2) 2001 p 97-111
46 Johansson J Global Marketing 4e eacutedition McGraw Hill International Edition New York 2006
47 Levy M et Thijssen V laquo Le portail eacuteditorial de Microsoft (Microsoft network MSN) en France dynamiques des strateacutegies de marke-ting international (2003-2009) raquo MS Marketing Communication Executive ESCP Europe 2008
48 httpwwwcaradisiaccomCitroen-Metropolis-elle-sera-commercialisee-en-Chine-62830htm et httpmonvolantcyberpressecanouvelles2010041901-4272028-un-prototype-citroen-concu-en-chinephp (consulteacutes le 24 mars 2015) laquo Citroeumln en Chine agrave Wuhan DCAC passe agrave la vitesse supeacuterieure raquo Le MOCI no 1447 22 juin 2000 p 34-38
49 httpwwwlatribunefrentreprises-financeindustrieautomobile20130422trib000760983comment-psa-a-enfin-sorti-la-tete-hors-de-l-eau-en-chinehtmlxtor=EPR-2-[Morning+Briefing]- 20130424 (consulteacute le 18 novembre 2014)
50 Interview de Robert A McDonald President and CEO de PampG httpwwwpgcomen_USdownloadsinvestorsannual_reports2010PG_2010_AnnualReportpdf
51 laquo Economic status of Muslims Dalits dismal NCAER raquo Business Standard Rediffcom New Delhi 29 mars 2010
52 httpwwwbrookingseduresearchinteractives2013ending-extreme-povertypoverty_line (consulteacute le 18 novembre 2014)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
443Notes par chapitre
53 Ortiz I et Cummins M Lrsquoineacutegaliteacute mondiale la reacutepartition des revenus dans 141 pays rapport de lrsquoUNICEF aoucirct 2012 p 10 httpwwwuniceforgsocialpolicyfilesL_Inegalite_Mondialepdf
54 Les travaux du statisticien Hans Rosling sur de nombreuses variables sont particuliegraverement riches et parlants gracircce agrave leur preacutesentation visuelle dynamique tregraves originale (httpwwwgapminderorg) Lrsquoexplication des dynamiques de la croissance de la population et de la richesse mondiales agrave l rsquoaide de boicirctes Ikea peut ecirctre consulteacutee (httpwwwgapminderorgvideospopulation-growth-explained-with-ikea-boxes)
55 PNUD Rapport sur le deacuteveloppement humain 2014 httphdrundporgsitesdefaultfileshdr14-report-frpdf
56 (rapport 2013 consulteacute le 20 avril 2015)57 From challenges to opportunity The role of
business in tomorrowrsquos society WBCSD co Earthprint Limited Genegraveve 2006 (publication disponible sur wwwwbcsdcom)
58 Court D et Narasimham L laquo Capturing the worldrsquos emerging middle class raquo McKinsey Quarterly 2010
59 Wright M Filatotchev I Hoskisson R E et Peng M W laquo Strategy research in emerging economies challenging the conventional wisdom raquo Journal of Management Studies vol 42(1) 2005 p 1-33
60 Prahalad C K et Lieberthal K laquo The end of corporate imperialism raquo Harvard Business Review aoucirct 2003 p 109-117
61 Scemana C laquo La perle chinoise de LrsquoOreacuteal raquo httpwwwlexpressfr 12 mai 2010 p 72-74 mai 2013)
62 Viswanathan M et Rosa J A Product and market development for subsistence marketplaces consumption and entrepreneurship beyond literacy and resource barriers Elsevier Amsterdam 2007
63 Hammond A L Kramer W J Katz R S Tran J T et Walker C The next 4 billion market size and business strategy at the base of pyramid World Resource Institute International Finance Corporation Washington DC 2007
64 Lrsquoensemble des donneacutees statistiques est consul-table sur le site httpwwwwriorgpublication
65 Guesalaga R et Marshall P laquo Purchasing power at the bottom of pyramid differences across geographic regions and income tiers raquo Journal of Consumer Marketing vol 25(7) 2008 p 413-418
66 Anderson J L Markides C et Kupp M laquo The last frontier market creation in conflict zones deep rural areas and urban slums raquo California Management Review vol 52(4) eacuteteacute 2010 p 6-28
67 Ireland J laquo Lessons for successful BOP marke-ting from Caracasrsquo slums raquo Journal of Consumer Marketing vol 27(5) 2008 p 430-438
68 Karnani A laquo The mirage at the bottom of the pyramid the private sector can help alleviate poverty raquo California Management Review vol 44(4) eacuteteacute 2007 p 90-111
69 Hahn R laquo The ethical rationale of business for the poor ndash Integrating the concepts bottom of pyramid sustainable development and corpo-rate citizenship raquo Journal of Business Ethics vol 84 2009 p 313-324
70 De Reboul H et Verger-Lisicki O Et les clients pauvres Quand les entreprises srsquoengagent IMS ndash Entreprendre pour la citeacute Autrement 2008
71 Prahalad C K et Hart S L laquo The fortune at the bottom of thepyramid raquo Strategy + Business no 2 premier trimestre 2002 p 1-14 Prahalad C K The fortune at the bottom of the pyramid eradi-cating poverty through profits Wharton School Publishing NJ 2004
72 Anderson J et Markides C laquo Strategic innova-tion at the base of pyramid raquo Sloan Management Review vol 49(1) automne 2007 p 83-88
73 Simanis E et Hart S The base of pyramid protocol towards next generation BOP strategy 2d eacutedition Cornell University 2008
74 Simanis E et Hart S laquo Innovation from inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
75 Sugawara H laquo Japanese business and poverty reduction raquo Society and Business Review vol 5(2) 2010 p 198-216
76 Prahalad C K ibid77 Garrette B et Karnani A laquo Challenges in
marketing socially useful goods to the poor raquo California Management Review vol 52(4) eacuteteacute 2010 p 29-47
78 Davidson K laquo Ethical concern at the bottom of the pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-31
Chapitre 41 Viswanathan M Rosa J A et Harris J E
laquo Decision making and coping of functionally illiterate consumers and some implications for marketing management raquo Journal of Marketing vol 69 janvier 2005 p 15-31
2 Kumar V International marketing research Prentice Hall NJ 2000
3 Craig C S et Douglas S P laquo Conducting inter-national marketing research in the twenty-first century raquo International Marketing Review vol 18(1) 2001 p 80-90
4 httphdrundporgenstatistics5 Johansson J K Global Marketing 4e eacutedition
McGraw Hill International Edition New York 2006 p 229
6 httpwwwesomarorg
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
444 Marketing international
7 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) janvier 1986 p 43-65
8 Xin-An Z Gregoriou N et Ly L laquo The myth of China as a single market the influence of personal values differences on buying deci-sions raquo International Journal of Market Research vol 50(3) 2008 p 377-402
9 McKinsey Quarterly (2012) Meet the Chinese consumer 2020 Mai
10 httpwwwhakuhodojpseikatsusha11 Cornnell S laquo Travel broadens the mind ndash the
case for international research raquo International Journal of Market Research vol 44(1) 2002 p 97-106
12 Craig C S et Douglas S P International Marketing Research 3e eacutedition John Wiley amp Sons Ltd 2005
13 httpwwwatkearneycomindexphpPublicationsglobal-retail-development-indexhtml
14 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
15 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) 1986 p 43-65
16 Malanowski N et Zweck A laquo Bridging the gap between foresight and market research inte-grating methods to assess economic potential of nanotechnology raquo Technological forecasting amp Social Change vol 74 2007 p 1805-1822
17 laquo Riding the Nanotechnology Wave raquo Oxford instrument the Business of Science 13 feacutevrier 2013 httpwwwoxford-instrumentscomOxfordInstrumentsmediaglobalinvestorscapital-markets-days2013Capital-Markets-Day-2013-All-Presentationspdf
18 Solomon M R Tissier-Desbordes E et Heilbrunn B Comportement du consommateur 6e eacutedition Pearson Eacuteducation 2010
19 Cooke M et Buckley N laquo Web 20 social networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
20 McCracken G laquo Culture and consumption a theoretical account of the structure and move-ment of the cultural meaning of consumer goods raquo Journal of Consumer Research 13 juin 1986 p 71-84 (voir aussi McCracken G Culture and consumption Bloomington Indiana University Press 1988)
21 Goodyear M laquo Qualitative research in develo-ping countries raquo Journal of the Market Research Society vol 24(2) 1982 p 86-96
22 Johansson J K et Nonaka I Relentless the Japanese way of marketing New York HarperCollins 1996
23 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case Study ECCH 504-009-1 2007
24 Michon C (dir) Le Marketeur fondements et nouveauteacutes du marketing 3e eacutedition Pearson Eacuteducation 2010
25 Valette-Florence P laquo Les deacutemarches de styles de vie concepts champs drsquoinvestigation et problegravemes actuels raquo Recherche et applications en marketing 1er avril 1986 p 93-110 et 2 juillet p 41-58
26 Consumer expectations and disillusions the case of Russia
27 Steenkamp J-B E M et Ter Hofstede F laquo International market segmentation issues and perspectives raquo International Journal of Research in Marketing vol 19(3) 2002 p 185-213
28 laquo SONY targets laptop consumers in China segment global or local raquo Kellog Management School 2012 ref 5-311-500
29 Kjeldgaard D et Askegaard S laquo The globaliza-tion of youth culture the global youth segment as structures of common differences raquo Journal of Consumer Research vol 33 septembre 2006 p 231-247
30 Rief ler P et Diamantopoulos A laquo Consumer animosity a literature review and reconsi-deration of its measurement raquo International Marketing Review vol 24(1) 2007 p 87-119
31 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62 janvier 1998 p 89-100
32 Alden D L Steenkamp J-B E M et Batra R laquo Brand positioning through advertising in Asia North America and Europe the role of global consumer culture raquo Journal of Marketing vol 63 janvier 1999 p 75-87
33 Dans les anneacutees 1960 les tests drsquointelligence en psychologie ont permis de saisir lrsquoacuiteacute de ce problegraveme drsquoeacutequivalence Les items utiliseacutes dans la plupart des tests standard contiennent de nombreuses reacutefeacuterences agrave un environnement eacutetranger agrave lrsquoexpeacuterience drsquoun villageois africain ou indien Crsquoest pourquoi les enfants reacuteussissant les scores les plus eacuteleveacutes dans les eacutetudes internatio-nales ne sont pas neacutecessairement les enfants les plus laquo intelligents raquo mais plutocirct les plus occiden-taliseacutes Drsquoautres cultures deacutefinissent lrsquointelligence de maniegravere diffeacuterente (qui peut inclure lrsquointelli-gence sociale au-delagrave de lrsquointelligence ceacutereacutebrale)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
445Notes par chapitre
ce qui rend caduque lrsquoideacutee drsquoun concept drsquointelli-gence universel On parle drsquoailleurs aujourdrsquohui en psychologie de compeacutetences cognitives diverses plus que drsquointelligence
34 Frijda D et Jahoda G laquo On the scope and methods of cross-cultural research raquo International Journal of Psychology I(2) 1966 p 109-127
35 Douglas S P et Craig C S laquo On improving the conceptual foundations on international marketing research raquo Journal of International Marketing 14(1) 2006 p 1-22
36 Greenland S Koshal J et Combe I laquo Evaluating quality and consumer satisfaction in emerging markets raquo International Journal of Consumer Studies vol 30(6) 2006 p 582-590
37 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de valeur eacutetendue Dunod 2009
38 Sizoo E (dir) Responsabiliteacute et cultures du monde Eacuteditions Charles Leacuteopold Mayer 2008
39 Harzing A W K et al laquo The use of English questionnaires in cross-national research Does cultural accommodation obscure national diffe-rences raquo International Journal of Cross-Cultural Management 5(2) 2005 p 213-224
40 Campbell D T et Werner O laquo Translating working through interpreters and the problem of decentrering raquo in R Naroll et R Cohen (eacuted) A handbook of method in cultural anthro-pology Natural History Press New York 1970 p 398-420
41 Sood J H laquo Equivalent measurement in interna-tional market research is it really a problem raquo Journal of International Consumer Marketing vol 2(2) 1990 p 25-41
42 Usunier J-C International and cross-cultural management research Sage Publications Ltd 1998
43 Berry J W Poortinga Y H Segall M H et Dasen P Cross-cultural psychology research and applications Cambridge University Press 1992
44 Connell S laquo Travel broadens the mind ndash the case for international research raquo International Journal of Market Research vol 44(1) 2002 p 102-103
45 httpwwwtresoreconomiegouvfr46 Cooke M et Buckley N laquo Web 20 social
networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
47 wwwesomarorg48 Evrard Y Pras B et Roux E (en collabora-
tion avec Choffray J-M Dussaix A-M et Claessens M) Market ndash Eacutetudes et recherches en marketing Dunod 2000 p 545
49 Ghauri P N et Cateora P International marke-ting 4e eacutedition McGraw-Hill 2014
50 Gervais F laquo Choix des modes drsquoacquisition de l rsquoinformation pour lrsquoeacutetude de nouveaux marcheacutes raquo thegravese de doctorat CNAM 6 juillet 2011
Chapitre 51 Smith D B et Heede S laquo The North-South
divide Changing patterns in the consumption of alcoholic beverages in Europe raquo Proceedings of the 25th EMAC Conference Budapest 1996 p 1065-1084
2 Clements K W et Chen D laquo Fundamental similarities in consumer behaviour raquo Applied Economics vol 28(6) 1986 p 747-757
3 httpwwwmarketing-chinecomeconomie-chinemarche-du-vin-en-chine-en-2014-ce-change
4 httple-marche-du-vin-en-chineover-blogcomarticle-marche-63750299html
5 Levitt T laquo The globalization of markets raquo Harvard Business Review vol 61 mai-juin 1983 p 92-102
6 Usunier J-C laquo The ldquoEuropean consumerrdquo Globaliser or globalised raquo in A Rugman et A Verbeke (eacuted) Research in Global Strategic Management vol 2 1991 Greenwich CT JAI Press p 57-78
7 Warnier J-P La Mondialisation de la culture La Deacutecouverte 1999
8 Le Bras H laquo Choisir la bonne eacutechelle pour analyser la socieacuteteacute raquo Alternatives eacuteconomiques no 260 juillet-aoucirct 2007 p 92-94
9 Warnier J-P ibid p 9610 Paris T laquo Diversiteacute culturelle et mondialisa-
tion raquo RAMSES 2005 p 173-18711 Usunier J-C laquo Eacutequivalence et ineacutequivalence
entre contextes culturels lrsquoapproche linguis-tique raquo Revue franccedilaise du marketing no 168-169 1998 p 123-139
12 Mermet G Euroscopie Larousse 199613 Warnier J-P ibid p 8914 Belk R W laquo Third World consumer culture raquo in
E Kumccedilu et A Fuat Firat (eacuted) Marketing and Developpement Toward broader dimensions Greenwich CT JAI Press 1988 p 103-27
15 Ger G et Belk R W laquo Irsquod like to buy the world a Coke Consumptionscapes of the ldquoLess Affluent Worldrdquo raquo Journal of Consumer Policy 1995
16 Le Monde laquo Le reacutegime Vache qui rit raquo 6 novembre 2004 p 16
17 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
18 Updated from the case study Fast Food Halal or Haram (Saskia Faulk and Jean-Claude Usunier HEC Lausanne 2004 MK-16-904) by Paul
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
446 Marketing international
Caussat and Nathalie Prime (ESCP Europe September 2014)
19 Kaiwar V laquo Hybrid and alternative moderni-ties a critical perspective of postcolonial studies and the project of provincialising Europe raquo in S Mazundar V Kaiwar et T Labica From orien-talism to postcolonialism ndash Asia Europe and the lineage of difference Routledge Contemporary Asia Series 2009 p 206-238
20 Guillebaud J-C Le Commencement drsquoun monde Vers une moderniteacute meacutetisse Le Seuil 2007
21 Leeflang P S H et WF Van Raaij W F laquo The changing consumer in the European Union A ldquometa-analysisrdquo raquo International Journal of Research in Marketing vol 12 deacutecembre 1995 p 373-387 Courbage Y et Todd E Le Rendez-vous des civilisations PUF 2007
22 Geertz C Local Knowledge New York Basic Books 1983
23 McCracken G laquo Culture and consumption A theoretical account of the structure and movement of the cultural meaning of consumer goods raquo Journal of Consumer Research vol 13 juin 1986 p 71-84 McCracken G laquo Culture and consumer behaviour An anthropological perspective raquo Journal of the Market research Society vol 32(1) 1991 p 3-11
24 Cova B Au-delagrave du marcheacute quand le lien importe plus que le bien LrsquoHarmattan 1995
25 Warnier J-P et Rosselin C Authentifier la marchandise Anthropologie critique de la quecircte drsquoauthenticiteacute LrsquoHarmattan 1996
26 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits artisanaux paradoxes socioculturel et eacutecono-mique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
27 Courrier international no 531 4-10 janvier 2001 p 24
28 Craig S C et Douglas S P laquo Beyond national culture implications of cultural dynamics for consumer research raquo International Marketing Review vol 23(3) 2006 p 322-342
29 Redfield R Linton R et Herskovits M laquo Memorandum on the study of Acculturation raquo American Anthropologist vol 38 1936 p 149-152
30 Berry J laquo Immigration acculturation and adap-tation raquo The Journal of International Association of Applied Psychology vol 46(1) 1997 p 5-68
31 Hermans H J M et Kempen H J G laquo Moving cultures the perilous problems of cultural dichotomies in a globalizing society raquo American Psychologist vol 53(10) 1998 p 1111-1120
32 Belk R W laquo Possessions and the extended self raquo Journal of Consumer Research vol 15 1988 p 139-168 McCracken G ibid 1986
33 Penaloza L N laquo Immigrant consumer accultu-ration raquo The Journal of Advances in Consumer Research vol 16 1989 p 110-118
34 Penaloza L N laquo A travesando fronteras Border Crossings a critical ethnographic exploration of the consumer acculturation of Mexican immi-grants raquo Journal of Consumer Research vol 21 1994 p 32-54
35 Oswald L R laquo Culture Swapping Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants raquo Journal of Consumer Research vol 25(4) 1999 p 303-318
36 Euromonitor International 2010 Global beauty and personal care state of the industry 2010 May
37 Triers A The Russian consumer 20 years after the fall of communism meacutemoire de master en mana-gement ESCP Europe 2010
38 httpwwwjobijobacomfrdossiersemploi-carrieretravailler-en-russie (consulteacute le 10 avril 2015)
39 Penaloza L N ibid 198940 Galesne J-L laquo Le bon-mix franco-nippon raquo Les
Eacutechos 5 mars 2011 p 1441 Deher O laquo Quelques facteurs de succegraves pour
la politique de produits de lrsquoentreprise exporta-trice Les liens entre marketing et production raquo Recherche et applications en marketing vol 1(3) 1986 p 55-74
42 Levitt T ibid 198343 Ritzer G Tous rationaliseacutes La mcdonaldisation
de la socieacuteteacute Alban 200444 Zhang J Beatty S E et Gwalsh G laquo Review and
future directions of cross-cultural consumer services research raquo Journal of Business Research vol 61(3) 2008 p 211-224
45 Parasuraman A Zeithaml V A et Berry L L laquo Serqual a multiple-item scale for measuring consumer perception of service quality raquo Journal of Retailing vol 64(1) 1988 p 12-40
46 Raajoot N laquo Reconceptualising service encounter quality in non-western context raquo Journal of Service Research vol 7(2) 2004 p 181-201
47 Liu B S-C Furrer O et Sudharshan D laquo The relationships between cultures and behavioral intentions towards services raquo Journal of Service Research vol 4(2) 2001 p 118-129
48 Money R B Gil ly M R Graham J L laquo Explorations of national culture and word of mouth referral behaviour in the purchase of industrial services in the US and Japan raquo Journal of Marketing vol 62 octobre 1998 p 76-97
49 Chen Haipeng A Sharon Ng et Rao A R laquo Cultural differences in consumer impatience raquo Journal of Marketing Research vol 42(3) 2005 p 291-301
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
443Notes par chapitre
53 Ortiz I et Cummins M Lrsquoineacutegaliteacute mondiale la reacutepartition des revenus dans 141 pays rapport de lrsquoUNICEF aoucirct 2012 p 10 httpwwwuniceforgsocialpolicyfilesL_Inegalite_Mondialepdf
54 Les travaux du statisticien Hans Rosling sur de nombreuses variables sont particuliegraverement riches et parlants gracircce agrave leur preacutesentation visuelle dynamique tregraves originale (httpwwwgapminderorg) Lrsquoexplication des dynamiques de la croissance de la population et de la richesse mondiales agrave l rsquoaide de boicirctes Ikea peut ecirctre consulteacutee (httpwwwgapminderorgvideospopulation-growth-explained-with-ikea-boxes)
55 PNUD Rapport sur le deacuteveloppement humain 2014 httphdrundporgsitesdefaultfileshdr14-report-frpdf
56 (rapport 2013 consulteacute le 20 avril 2015)57 From challenges to opportunity The role of
business in tomorrowrsquos society WBCSD co Earthprint Limited Genegraveve 2006 (publication disponible sur wwwwbcsdcom)
58 Court D et Narasimham L laquo Capturing the worldrsquos emerging middle class raquo McKinsey Quarterly 2010
59 Wright M Filatotchev I Hoskisson R E et Peng M W laquo Strategy research in emerging economies challenging the conventional wisdom raquo Journal of Management Studies vol 42(1) 2005 p 1-33
60 Prahalad C K et Lieberthal K laquo The end of corporate imperialism raquo Harvard Business Review aoucirct 2003 p 109-117
61 Scemana C laquo La perle chinoise de LrsquoOreacuteal raquo httpwwwlexpressfr 12 mai 2010 p 72-74 mai 2013)
62 Viswanathan M et Rosa J A Product and market development for subsistence marketplaces consumption and entrepreneurship beyond literacy and resource barriers Elsevier Amsterdam 2007
63 Hammond A L Kramer W J Katz R S Tran J T et Walker C The next 4 billion market size and business strategy at the base of pyramid World Resource Institute International Finance Corporation Washington DC 2007
64 Lrsquoensemble des donneacutees statistiques est consul-table sur le site httpwwwwriorgpublication
65 Guesalaga R et Marshall P laquo Purchasing power at the bottom of pyramid differences across geographic regions and income tiers raquo Journal of Consumer Marketing vol 25(7) 2008 p 413-418
66 Anderson J L Markides C et Kupp M laquo The last frontier market creation in conflict zones deep rural areas and urban slums raquo California Management Review vol 52(4) eacuteteacute 2010 p 6-28
67 Ireland J laquo Lessons for successful BOP marke-ting from Caracasrsquo slums raquo Journal of Consumer Marketing vol 27(5) 2008 p 430-438
68 Karnani A laquo The mirage at the bottom of the pyramid the private sector can help alleviate poverty raquo California Management Review vol 44(4) eacuteteacute 2007 p 90-111
69 Hahn R laquo The ethical rationale of business for the poor ndash Integrating the concepts bottom of pyramid sustainable development and corpo-rate citizenship raquo Journal of Business Ethics vol 84 2009 p 313-324
70 De Reboul H et Verger-Lisicki O Et les clients pauvres Quand les entreprises srsquoengagent IMS ndash Entreprendre pour la citeacute Autrement 2008
71 Prahalad C K et Hart S L laquo The fortune at the bottom of thepyramid raquo Strategy + Business no 2 premier trimestre 2002 p 1-14 Prahalad C K The fortune at the bottom of the pyramid eradi-cating poverty through profits Wharton School Publishing NJ 2004
72 Anderson J et Markides C laquo Strategic innova-tion at the base of pyramid raquo Sloan Management Review vol 49(1) automne 2007 p 83-88
73 Simanis E et Hart S The base of pyramid protocol towards next generation BOP strategy 2d eacutedition Cornell University 2008
74 Simanis E et Hart S laquo Innovation from inside out raquo MIT Sloan Management Review vol 50(4) eacuteteacute 2009 p 77-86
75 Sugawara H laquo Japanese business and poverty reduction raquo Society and Business Review vol 5(2) 2010 p 198-216
76 Prahalad C K ibid77 Garrette B et Karnani A laquo Challenges in
marketing socially useful goods to the poor raquo California Management Review vol 52(4) eacuteteacute 2010 p 29-47
78 Davidson K laquo Ethical concern at the bottom of the pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-31
Chapitre 41 Viswanathan M Rosa J A et Harris J E
laquo Decision making and coping of functionally illiterate consumers and some implications for marketing management raquo Journal of Marketing vol 69 janvier 2005 p 15-31
2 Kumar V International marketing research Prentice Hall NJ 2000
3 Craig C S et Douglas S P laquo Conducting inter-national marketing research in the twenty-first century raquo International Marketing Review vol 18(1) 2001 p 80-90
4 httphdrundporgenstatistics5 Johansson J K Global Marketing 4e eacutedition
McGraw Hill International Edition New York 2006 p 229
6 httpwwwesomarorg
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
444 Marketing international
7 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) janvier 1986 p 43-65
8 Xin-An Z Gregoriou N et Ly L laquo The myth of China as a single market the influence of personal values differences on buying deci-sions raquo International Journal of Market Research vol 50(3) 2008 p 377-402
9 McKinsey Quarterly (2012) Meet the Chinese consumer 2020 Mai
10 httpwwwhakuhodojpseikatsusha11 Cornnell S laquo Travel broadens the mind ndash the
case for international research raquo International Journal of Market Research vol 44(1) 2002 p 97-106
12 Craig C S et Douglas S P International Marketing Research 3e eacutedition John Wiley amp Sons Ltd 2005
13 httpwwwatkearneycomindexphpPublicationsglobal-retail-development-indexhtml
14 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
15 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) 1986 p 43-65
16 Malanowski N et Zweck A laquo Bridging the gap between foresight and market research inte-grating methods to assess economic potential of nanotechnology raquo Technological forecasting amp Social Change vol 74 2007 p 1805-1822
17 laquo Riding the Nanotechnology Wave raquo Oxford instrument the Business of Science 13 feacutevrier 2013 httpwwwoxford-instrumentscomOxfordInstrumentsmediaglobalinvestorscapital-markets-days2013Capital-Markets-Day-2013-All-Presentationspdf
18 Solomon M R Tissier-Desbordes E et Heilbrunn B Comportement du consommateur 6e eacutedition Pearson Eacuteducation 2010
19 Cooke M et Buckley N laquo Web 20 social networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
20 McCracken G laquo Culture and consumption a theoretical account of the structure and move-ment of the cultural meaning of consumer goods raquo Journal of Consumer Research 13 juin 1986 p 71-84 (voir aussi McCracken G Culture and consumption Bloomington Indiana University Press 1988)
21 Goodyear M laquo Qualitative research in develo-ping countries raquo Journal of the Market Research Society vol 24(2) 1982 p 86-96
22 Johansson J K et Nonaka I Relentless the Japanese way of marketing New York HarperCollins 1996
23 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case Study ECCH 504-009-1 2007
24 Michon C (dir) Le Marketeur fondements et nouveauteacutes du marketing 3e eacutedition Pearson Eacuteducation 2010
25 Valette-Florence P laquo Les deacutemarches de styles de vie concepts champs drsquoinvestigation et problegravemes actuels raquo Recherche et applications en marketing 1er avril 1986 p 93-110 et 2 juillet p 41-58
26 Consumer expectations and disillusions the case of Russia
27 Steenkamp J-B E M et Ter Hofstede F laquo International market segmentation issues and perspectives raquo International Journal of Research in Marketing vol 19(3) 2002 p 185-213
28 laquo SONY targets laptop consumers in China segment global or local raquo Kellog Management School 2012 ref 5-311-500
29 Kjeldgaard D et Askegaard S laquo The globaliza-tion of youth culture the global youth segment as structures of common differences raquo Journal of Consumer Research vol 33 septembre 2006 p 231-247
30 Rief ler P et Diamantopoulos A laquo Consumer animosity a literature review and reconsi-deration of its measurement raquo International Marketing Review vol 24(1) 2007 p 87-119
31 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62 janvier 1998 p 89-100
32 Alden D L Steenkamp J-B E M et Batra R laquo Brand positioning through advertising in Asia North America and Europe the role of global consumer culture raquo Journal of Marketing vol 63 janvier 1999 p 75-87
33 Dans les anneacutees 1960 les tests drsquointelligence en psychologie ont permis de saisir lrsquoacuiteacute de ce problegraveme drsquoeacutequivalence Les items utiliseacutes dans la plupart des tests standard contiennent de nombreuses reacutefeacuterences agrave un environnement eacutetranger agrave lrsquoexpeacuterience drsquoun villageois africain ou indien Crsquoest pourquoi les enfants reacuteussissant les scores les plus eacuteleveacutes dans les eacutetudes internatio-nales ne sont pas neacutecessairement les enfants les plus laquo intelligents raquo mais plutocirct les plus occiden-taliseacutes Drsquoautres cultures deacutefinissent lrsquointelligence de maniegravere diffeacuterente (qui peut inclure lrsquointelli-gence sociale au-delagrave de lrsquointelligence ceacutereacutebrale)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
445Notes par chapitre
ce qui rend caduque lrsquoideacutee drsquoun concept drsquointelli-gence universel On parle drsquoailleurs aujourdrsquohui en psychologie de compeacutetences cognitives diverses plus que drsquointelligence
34 Frijda D et Jahoda G laquo On the scope and methods of cross-cultural research raquo International Journal of Psychology I(2) 1966 p 109-127
35 Douglas S P et Craig C S laquo On improving the conceptual foundations on international marketing research raquo Journal of International Marketing 14(1) 2006 p 1-22
36 Greenland S Koshal J et Combe I laquo Evaluating quality and consumer satisfaction in emerging markets raquo International Journal of Consumer Studies vol 30(6) 2006 p 582-590
37 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de valeur eacutetendue Dunod 2009
38 Sizoo E (dir) Responsabiliteacute et cultures du monde Eacuteditions Charles Leacuteopold Mayer 2008
39 Harzing A W K et al laquo The use of English questionnaires in cross-national research Does cultural accommodation obscure national diffe-rences raquo International Journal of Cross-Cultural Management 5(2) 2005 p 213-224
40 Campbell D T et Werner O laquo Translating working through interpreters and the problem of decentrering raquo in R Naroll et R Cohen (eacuted) A handbook of method in cultural anthro-pology Natural History Press New York 1970 p 398-420
41 Sood J H laquo Equivalent measurement in interna-tional market research is it really a problem raquo Journal of International Consumer Marketing vol 2(2) 1990 p 25-41
42 Usunier J-C International and cross-cultural management research Sage Publications Ltd 1998
43 Berry J W Poortinga Y H Segall M H et Dasen P Cross-cultural psychology research and applications Cambridge University Press 1992
44 Connell S laquo Travel broadens the mind ndash the case for international research raquo International Journal of Market Research vol 44(1) 2002 p 102-103
45 httpwwwtresoreconomiegouvfr46 Cooke M et Buckley N laquo Web 20 social
networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
47 wwwesomarorg48 Evrard Y Pras B et Roux E (en collabora-
tion avec Choffray J-M Dussaix A-M et Claessens M) Market ndash Eacutetudes et recherches en marketing Dunod 2000 p 545
49 Ghauri P N et Cateora P International marke-ting 4e eacutedition McGraw-Hill 2014
50 Gervais F laquo Choix des modes drsquoacquisition de l rsquoinformation pour lrsquoeacutetude de nouveaux marcheacutes raquo thegravese de doctorat CNAM 6 juillet 2011
Chapitre 51 Smith D B et Heede S laquo The North-South
divide Changing patterns in the consumption of alcoholic beverages in Europe raquo Proceedings of the 25th EMAC Conference Budapest 1996 p 1065-1084
2 Clements K W et Chen D laquo Fundamental similarities in consumer behaviour raquo Applied Economics vol 28(6) 1986 p 747-757
3 httpwwwmarketing-chinecomeconomie-chinemarche-du-vin-en-chine-en-2014-ce-change
4 httple-marche-du-vin-en-chineover-blogcomarticle-marche-63750299html
5 Levitt T laquo The globalization of markets raquo Harvard Business Review vol 61 mai-juin 1983 p 92-102
6 Usunier J-C laquo The ldquoEuropean consumerrdquo Globaliser or globalised raquo in A Rugman et A Verbeke (eacuted) Research in Global Strategic Management vol 2 1991 Greenwich CT JAI Press p 57-78
7 Warnier J-P La Mondialisation de la culture La Deacutecouverte 1999
8 Le Bras H laquo Choisir la bonne eacutechelle pour analyser la socieacuteteacute raquo Alternatives eacuteconomiques no 260 juillet-aoucirct 2007 p 92-94
9 Warnier J-P ibid p 9610 Paris T laquo Diversiteacute culturelle et mondialisa-
tion raquo RAMSES 2005 p 173-18711 Usunier J-C laquo Eacutequivalence et ineacutequivalence
entre contextes culturels lrsquoapproche linguis-tique raquo Revue franccedilaise du marketing no 168-169 1998 p 123-139
12 Mermet G Euroscopie Larousse 199613 Warnier J-P ibid p 8914 Belk R W laquo Third World consumer culture raquo in
E Kumccedilu et A Fuat Firat (eacuted) Marketing and Developpement Toward broader dimensions Greenwich CT JAI Press 1988 p 103-27
15 Ger G et Belk R W laquo Irsquod like to buy the world a Coke Consumptionscapes of the ldquoLess Affluent Worldrdquo raquo Journal of Consumer Policy 1995
16 Le Monde laquo Le reacutegime Vache qui rit raquo 6 novembre 2004 p 16
17 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
18 Updated from the case study Fast Food Halal or Haram (Saskia Faulk and Jean-Claude Usunier HEC Lausanne 2004 MK-16-904) by Paul
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
446 Marketing international
Caussat and Nathalie Prime (ESCP Europe September 2014)
19 Kaiwar V laquo Hybrid and alternative moderni-ties a critical perspective of postcolonial studies and the project of provincialising Europe raquo in S Mazundar V Kaiwar et T Labica From orien-talism to postcolonialism ndash Asia Europe and the lineage of difference Routledge Contemporary Asia Series 2009 p 206-238
20 Guillebaud J-C Le Commencement drsquoun monde Vers une moderniteacute meacutetisse Le Seuil 2007
21 Leeflang P S H et WF Van Raaij W F laquo The changing consumer in the European Union A ldquometa-analysisrdquo raquo International Journal of Research in Marketing vol 12 deacutecembre 1995 p 373-387 Courbage Y et Todd E Le Rendez-vous des civilisations PUF 2007
22 Geertz C Local Knowledge New York Basic Books 1983
23 McCracken G laquo Culture and consumption A theoretical account of the structure and movement of the cultural meaning of consumer goods raquo Journal of Consumer Research vol 13 juin 1986 p 71-84 McCracken G laquo Culture and consumer behaviour An anthropological perspective raquo Journal of the Market research Society vol 32(1) 1991 p 3-11
24 Cova B Au-delagrave du marcheacute quand le lien importe plus que le bien LrsquoHarmattan 1995
25 Warnier J-P et Rosselin C Authentifier la marchandise Anthropologie critique de la quecircte drsquoauthenticiteacute LrsquoHarmattan 1996
26 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits artisanaux paradoxes socioculturel et eacutecono-mique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
27 Courrier international no 531 4-10 janvier 2001 p 24
28 Craig S C et Douglas S P laquo Beyond national culture implications of cultural dynamics for consumer research raquo International Marketing Review vol 23(3) 2006 p 322-342
29 Redfield R Linton R et Herskovits M laquo Memorandum on the study of Acculturation raquo American Anthropologist vol 38 1936 p 149-152
30 Berry J laquo Immigration acculturation and adap-tation raquo The Journal of International Association of Applied Psychology vol 46(1) 1997 p 5-68
31 Hermans H J M et Kempen H J G laquo Moving cultures the perilous problems of cultural dichotomies in a globalizing society raquo American Psychologist vol 53(10) 1998 p 1111-1120
32 Belk R W laquo Possessions and the extended self raquo Journal of Consumer Research vol 15 1988 p 139-168 McCracken G ibid 1986
33 Penaloza L N laquo Immigrant consumer accultu-ration raquo The Journal of Advances in Consumer Research vol 16 1989 p 110-118
34 Penaloza L N laquo A travesando fronteras Border Crossings a critical ethnographic exploration of the consumer acculturation of Mexican immi-grants raquo Journal of Consumer Research vol 21 1994 p 32-54
35 Oswald L R laquo Culture Swapping Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants raquo Journal of Consumer Research vol 25(4) 1999 p 303-318
36 Euromonitor International 2010 Global beauty and personal care state of the industry 2010 May
37 Triers A The Russian consumer 20 years after the fall of communism meacutemoire de master en mana-gement ESCP Europe 2010
38 httpwwwjobijobacomfrdossiersemploi-carrieretravailler-en-russie (consulteacute le 10 avril 2015)
39 Penaloza L N ibid 198940 Galesne J-L laquo Le bon-mix franco-nippon raquo Les
Eacutechos 5 mars 2011 p 1441 Deher O laquo Quelques facteurs de succegraves pour
la politique de produits de lrsquoentreprise exporta-trice Les liens entre marketing et production raquo Recherche et applications en marketing vol 1(3) 1986 p 55-74
42 Levitt T ibid 198343 Ritzer G Tous rationaliseacutes La mcdonaldisation
de la socieacuteteacute Alban 200444 Zhang J Beatty S E et Gwalsh G laquo Review and
future directions of cross-cultural consumer services research raquo Journal of Business Research vol 61(3) 2008 p 211-224
45 Parasuraman A Zeithaml V A et Berry L L laquo Serqual a multiple-item scale for measuring consumer perception of service quality raquo Journal of Retailing vol 64(1) 1988 p 12-40
46 Raajoot N laquo Reconceptualising service encounter quality in non-western context raquo Journal of Service Research vol 7(2) 2004 p 181-201
47 Liu B S-C Furrer O et Sudharshan D laquo The relationships between cultures and behavioral intentions towards services raquo Journal of Service Research vol 4(2) 2001 p 118-129
48 Money R B Gil ly M R Graham J L laquo Explorations of national culture and word of mouth referral behaviour in the purchase of industrial services in the US and Japan raquo Journal of Marketing vol 62 octobre 1998 p 76-97
49 Chen Haipeng A Sharon Ng et Rao A R laquo Cultural differences in consumer impatience raquo Journal of Marketing Research vol 42(3) 2005 p 291-301
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
444 Marketing international
7 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) janvier 1986 p 43-65
8 Xin-An Z Gregoriou N et Ly L laquo The myth of China as a single market the influence of personal values differences on buying deci-sions raquo International Journal of Market Research vol 50(3) 2008 p 377-402
9 McKinsey Quarterly (2012) Meet the Chinese consumer 2020 Mai
10 httpwwwhakuhodojpseikatsusha11 Cornnell S laquo Travel broadens the mind ndash the
case for international research raquo International Journal of Market Research vol 44(1) 2002 p 97-106
12 Craig C S et Douglas S P International Marketing Research 3e eacutedition John Wiley amp Sons Ltd 2005
13 httpwwwatkearneycomindexphpPublicationsglobal-retail-development-indexhtml
14 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
15 Amine L S et Cavusgil S T laquo Demand esti-mation in a developing country environment difficulties techniques and examples raquo Journal of the Market Research Society vol 28(1) 1986 p 43-65
16 Malanowski N et Zweck A laquo Bridging the gap between foresight and market research inte-grating methods to assess economic potential of nanotechnology raquo Technological forecasting amp Social Change vol 74 2007 p 1805-1822
17 laquo Riding the Nanotechnology Wave raquo Oxford instrument the Business of Science 13 feacutevrier 2013 httpwwwoxford-instrumentscomOxfordInstrumentsmediaglobalinvestorscapital-markets-days2013Capital-Markets-Day-2013-All-Presentationspdf
18 Solomon M R Tissier-Desbordes E et Heilbrunn B Comportement du consommateur 6e eacutedition Pearson Eacuteducation 2010
19 Cooke M et Buckley N laquo Web 20 social networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
20 McCracken G laquo Culture and consumption a theoretical account of the structure and move-ment of the cultural meaning of consumer goods raquo Journal of Consumer Research 13 juin 1986 p 71-84 (voir aussi McCracken G Culture and consumption Bloomington Indiana University Press 1988)
21 Goodyear M laquo Qualitative research in develo-ping countries raquo Journal of the Market Research Society vol 24(2) 1982 p 86-96
22 Johansson J K et Nonaka I Relentless the Japanese way of marketing New York HarperCollins 1996
23 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case Study ECCH 504-009-1 2007
24 Michon C (dir) Le Marketeur fondements et nouveauteacutes du marketing 3e eacutedition Pearson Eacuteducation 2010
25 Valette-Florence P laquo Les deacutemarches de styles de vie concepts champs drsquoinvestigation et problegravemes actuels raquo Recherche et applications en marketing 1er avril 1986 p 93-110 et 2 juillet p 41-58
26 Consumer expectations and disillusions the case of Russia
27 Steenkamp J-B E M et Ter Hofstede F laquo International market segmentation issues and perspectives raquo International Journal of Research in Marketing vol 19(3) 2002 p 185-213
28 laquo SONY targets laptop consumers in China segment global or local raquo Kellog Management School 2012 ref 5-311-500
29 Kjeldgaard D et Askegaard S laquo The globaliza-tion of youth culture the global youth segment as structures of common differences raquo Journal of Consumer Research vol 33 septembre 2006 p 231-247
30 Rief ler P et Diamantopoulos A laquo Consumer animosity a literature review and reconsi-deration of its measurement raquo International Marketing Review vol 24(1) 2007 p 87-119
31 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62 janvier 1998 p 89-100
32 Alden D L Steenkamp J-B E M et Batra R laquo Brand positioning through advertising in Asia North America and Europe the role of global consumer culture raquo Journal of Marketing vol 63 janvier 1999 p 75-87
33 Dans les anneacutees 1960 les tests drsquointelligence en psychologie ont permis de saisir lrsquoacuiteacute de ce problegraveme drsquoeacutequivalence Les items utiliseacutes dans la plupart des tests standard contiennent de nombreuses reacutefeacuterences agrave un environnement eacutetranger agrave lrsquoexpeacuterience drsquoun villageois africain ou indien Crsquoest pourquoi les enfants reacuteussissant les scores les plus eacuteleveacutes dans les eacutetudes internatio-nales ne sont pas neacutecessairement les enfants les plus laquo intelligents raquo mais plutocirct les plus occiden-taliseacutes Drsquoautres cultures deacutefinissent lrsquointelligence de maniegravere diffeacuterente (qui peut inclure lrsquointelli-gence sociale au-delagrave de lrsquointelligence ceacutereacutebrale)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
445Notes par chapitre
ce qui rend caduque lrsquoideacutee drsquoun concept drsquointelli-gence universel On parle drsquoailleurs aujourdrsquohui en psychologie de compeacutetences cognitives diverses plus que drsquointelligence
34 Frijda D et Jahoda G laquo On the scope and methods of cross-cultural research raquo International Journal of Psychology I(2) 1966 p 109-127
35 Douglas S P et Craig C S laquo On improving the conceptual foundations on international marketing research raquo Journal of International Marketing 14(1) 2006 p 1-22
36 Greenland S Koshal J et Combe I laquo Evaluating quality and consumer satisfaction in emerging markets raquo International Journal of Consumer Studies vol 30(6) 2006 p 582-590
37 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de valeur eacutetendue Dunod 2009
38 Sizoo E (dir) Responsabiliteacute et cultures du monde Eacuteditions Charles Leacuteopold Mayer 2008
39 Harzing A W K et al laquo The use of English questionnaires in cross-national research Does cultural accommodation obscure national diffe-rences raquo International Journal of Cross-Cultural Management 5(2) 2005 p 213-224
40 Campbell D T et Werner O laquo Translating working through interpreters and the problem of decentrering raquo in R Naroll et R Cohen (eacuted) A handbook of method in cultural anthro-pology Natural History Press New York 1970 p 398-420
41 Sood J H laquo Equivalent measurement in interna-tional market research is it really a problem raquo Journal of International Consumer Marketing vol 2(2) 1990 p 25-41
42 Usunier J-C International and cross-cultural management research Sage Publications Ltd 1998
43 Berry J W Poortinga Y H Segall M H et Dasen P Cross-cultural psychology research and applications Cambridge University Press 1992
44 Connell S laquo Travel broadens the mind ndash the case for international research raquo International Journal of Market Research vol 44(1) 2002 p 102-103
45 httpwwwtresoreconomiegouvfr46 Cooke M et Buckley N laquo Web 20 social
networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
47 wwwesomarorg48 Evrard Y Pras B et Roux E (en collabora-
tion avec Choffray J-M Dussaix A-M et Claessens M) Market ndash Eacutetudes et recherches en marketing Dunod 2000 p 545
49 Ghauri P N et Cateora P International marke-ting 4e eacutedition McGraw-Hill 2014
50 Gervais F laquo Choix des modes drsquoacquisition de l rsquoinformation pour lrsquoeacutetude de nouveaux marcheacutes raquo thegravese de doctorat CNAM 6 juillet 2011
Chapitre 51 Smith D B et Heede S laquo The North-South
divide Changing patterns in the consumption of alcoholic beverages in Europe raquo Proceedings of the 25th EMAC Conference Budapest 1996 p 1065-1084
2 Clements K W et Chen D laquo Fundamental similarities in consumer behaviour raquo Applied Economics vol 28(6) 1986 p 747-757
3 httpwwwmarketing-chinecomeconomie-chinemarche-du-vin-en-chine-en-2014-ce-change
4 httple-marche-du-vin-en-chineover-blogcomarticle-marche-63750299html
5 Levitt T laquo The globalization of markets raquo Harvard Business Review vol 61 mai-juin 1983 p 92-102
6 Usunier J-C laquo The ldquoEuropean consumerrdquo Globaliser or globalised raquo in A Rugman et A Verbeke (eacuted) Research in Global Strategic Management vol 2 1991 Greenwich CT JAI Press p 57-78
7 Warnier J-P La Mondialisation de la culture La Deacutecouverte 1999
8 Le Bras H laquo Choisir la bonne eacutechelle pour analyser la socieacuteteacute raquo Alternatives eacuteconomiques no 260 juillet-aoucirct 2007 p 92-94
9 Warnier J-P ibid p 9610 Paris T laquo Diversiteacute culturelle et mondialisa-
tion raquo RAMSES 2005 p 173-18711 Usunier J-C laquo Eacutequivalence et ineacutequivalence
entre contextes culturels lrsquoapproche linguis-tique raquo Revue franccedilaise du marketing no 168-169 1998 p 123-139
12 Mermet G Euroscopie Larousse 199613 Warnier J-P ibid p 8914 Belk R W laquo Third World consumer culture raquo in
E Kumccedilu et A Fuat Firat (eacuted) Marketing and Developpement Toward broader dimensions Greenwich CT JAI Press 1988 p 103-27
15 Ger G et Belk R W laquo Irsquod like to buy the world a Coke Consumptionscapes of the ldquoLess Affluent Worldrdquo raquo Journal of Consumer Policy 1995
16 Le Monde laquo Le reacutegime Vache qui rit raquo 6 novembre 2004 p 16
17 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
18 Updated from the case study Fast Food Halal or Haram (Saskia Faulk and Jean-Claude Usunier HEC Lausanne 2004 MK-16-904) by Paul
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
446 Marketing international
Caussat and Nathalie Prime (ESCP Europe September 2014)
19 Kaiwar V laquo Hybrid and alternative moderni-ties a critical perspective of postcolonial studies and the project of provincialising Europe raquo in S Mazundar V Kaiwar et T Labica From orien-talism to postcolonialism ndash Asia Europe and the lineage of difference Routledge Contemporary Asia Series 2009 p 206-238
20 Guillebaud J-C Le Commencement drsquoun monde Vers une moderniteacute meacutetisse Le Seuil 2007
21 Leeflang P S H et WF Van Raaij W F laquo The changing consumer in the European Union A ldquometa-analysisrdquo raquo International Journal of Research in Marketing vol 12 deacutecembre 1995 p 373-387 Courbage Y et Todd E Le Rendez-vous des civilisations PUF 2007
22 Geertz C Local Knowledge New York Basic Books 1983
23 McCracken G laquo Culture and consumption A theoretical account of the structure and movement of the cultural meaning of consumer goods raquo Journal of Consumer Research vol 13 juin 1986 p 71-84 McCracken G laquo Culture and consumer behaviour An anthropological perspective raquo Journal of the Market research Society vol 32(1) 1991 p 3-11
24 Cova B Au-delagrave du marcheacute quand le lien importe plus que le bien LrsquoHarmattan 1995
25 Warnier J-P et Rosselin C Authentifier la marchandise Anthropologie critique de la quecircte drsquoauthenticiteacute LrsquoHarmattan 1996
26 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits artisanaux paradoxes socioculturel et eacutecono-mique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
27 Courrier international no 531 4-10 janvier 2001 p 24
28 Craig S C et Douglas S P laquo Beyond national culture implications of cultural dynamics for consumer research raquo International Marketing Review vol 23(3) 2006 p 322-342
29 Redfield R Linton R et Herskovits M laquo Memorandum on the study of Acculturation raquo American Anthropologist vol 38 1936 p 149-152
30 Berry J laquo Immigration acculturation and adap-tation raquo The Journal of International Association of Applied Psychology vol 46(1) 1997 p 5-68
31 Hermans H J M et Kempen H J G laquo Moving cultures the perilous problems of cultural dichotomies in a globalizing society raquo American Psychologist vol 53(10) 1998 p 1111-1120
32 Belk R W laquo Possessions and the extended self raquo Journal of Consumer Research vol 15 1988 p 139-168 McCracken G ibid 1986
33 Penaloza L N laquo Immigrant consumer accultu-ration raquo The Journal of Advances in Consumer Research vol 16 1989 p 110-118
34 Penaloza L N laquo A travesando fronteras Border Crossings a critical ethnographic exploration of the consumer acculturation of Mexican immi-grants raquo Journal of Consumer Research vol 21 1994 p 32-54
35 Oswald L R laquo Culture Swapping Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants raquo Journal of Consumer Research vol 25(4) 1999 p 303-318
36 Euromonitor International 2010 Global beauty and personal care state of the industry 2010 May
37 Triers A The Russian consumer 20 years after the fall of communism meacutemoire de master en mana-gement ESCP Europe 2010
38 httpwwwjobijobacomfrdossiersemploi-carrieretravailler-en-russie (consulteacute le 10 avril 2015)
39 Penaloza L N ibid 198940 Galesne J-L laquo Le bon-mix franco-nippon raquo Les
Eacutechos 5 mars 2011 p 1441 Deher O laquo Quelques facteurs de succegraves pour
la politique de produits de lrsquoentreprise exporta-trice Les liens entre marketing et production raquo Recherche et applications en marketing vol 1(3) 1986 p 55-74
42 Levitt T ibid 198343 Ritzer G Tous rationaliseacutes La mcdonaldisation
de la socieacuteteacute Alban 200444 Zhang J Beatty S E et Gwalsh G laquo Review and
future directions of cross-cultural consumer services research raquo Journal of Business Research vol 61(3) 2008 p 211-224
45 Parasuraman A Zeithaml V A et Berry L L laquo Serqual a multiple-item scale for measuring consumer perception of service quality raquo Journal of Retailing vol 64(1) 1988 p 12-40
46 Raajoot N laquo Reconceptualising service encounter quality in non-western context raquo Journal of Service Research vol 7(2) 2004 p 181-201
47 Liu B S-C Furrer O et Sudharshan D laquo The relationships between cultures and behavioral intentions towards services raquo Journal of Service Research vol 4(2) 2001 p 118-129
48 Money R B Gil ly M R Graham J L laquo Explorations of national culture and word of mouth referral behaviour in the purchase of industrial services in the US and Japan raquo Journal of Marketing vol 62 octobre 1998 p 76-97
49 Chen Haipeng A Sharon Ng et Rao A R laquo Cultural differences in consumer impatience raquo Journal of Marketing Research vol 42(3) 2005 p 291-301
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
445Notes par chapitre
ce qui rend caduque lrsquoideacutee drsquoun concept drsquointelli-gence universel On parle drsquoailleurs aujourdrsquohui en psychologie de compeacutetences cognitives diverses plus que drsquointelligence
34 Frijda D et Jahoda G laquo On the scope and methods of cross-cultural research raquo International Journal of Psychology I(2) 1966 p 109-127
35 Douglas S P et Craig C S laquo On improving the conceptual foundations on international marketing research raquo Journal of International Marketing 14(1) 2006 p 1-22
36 Greenland S Koshal J et Combe I laquo Evaluating quality and consumer satisfaction in emerging markets raquo International Journal of Consumer Studies vol 30(6) 2006 p 582-590
37 Bascoul G et Moutot J-M Marketing et deacuteve-loppement durable strateacutegie de valeur eacutetendue Dunod 2009
38 Sizoo E (dir) Responsabiliteacute et cultures du monde Eacuteditions Charles Leacuteopold Mayer 2008
39 Harzing A W K et al laquo The use of English questionnaires in cross-national research Does cultural accommodation obscure national diffe-rences raquo International Journal of Cross-Cultural Management 5(2) 2005 p 213-224
40 Campbell D T et Werner O laquo Translating working through interpreters and the problem of decentrering raquo in R Naroll et R Cohen (eacuted) A handbook of method in cultural anthro-pology Natural History Press New York 1970 p 398-420
41 Sood J H laquo Equivalent measurement in interna-tional market research is it really a problem raquo Journal of International Consumer Marketing vol 2(2) 1990 p 25-41
42 Usunier J-C International and cross-cultural management research Sage Publications Ltd 1998
43 Berry J W Poortinga Y H Segall M H et Dasen P Cross-cultural psychology research and applications Cambridge University Press 1992
44 Connell S laquo Travel broadens the mind ndash the case for international research raquo International Journal of Market Research vol 44(1) 2002 p 102-103
45 httpwwwtresoreconomiegouvfr46 Cooke M et Buckley N laquo Web 20 social
networks and the future of market research raquo International Journal of Market Research vol 50(2) 2008 p 267-292
47 wwwesomarorg48 Evrard Y Pras B et Roux E (en collabora-
tion avec Choffray J-M Dussaix A-M et Claessens M) Market ndash Eacutetudes et recherches en marketing Dunod 2000 p 545
49 Ghauri P N et Cateora P International marke-ting 4e eacutedition McGraw-Hill 2014
50 Gervais F laquo Choix des modes drsquoacquisition de l rsquoinformation pour lrsquoeacutetude de nouveaux marcheacutes raquo thegravese de doctorat CNAM 6 juillet 2011
Chapitre 51 Smith D B et Heede S laquo The North-South
divide Changing patterns in the consumption of alcoholic beverages in Europe raquo Proceedings of the 25th EMAC Conference Budapest 1996 p 1065-1084
2 Clements K W et Chen D laquo Fundamental similarities in consumer behaviour raquo Applied Economics vol 28(6) 1986 p 747-757
3 httpwwwmarketing-chinecomeconomie-chinemarche-du-vin-en-chine-en-2014-ce-change
4 httple-marche-du-vin-en-chineover-blogcomarticle-marche-63750299html
5 Levitt T laquo The globalization of markets raquo Harvard Business Review vol 61 mai-juin 1983 p 92-102
6 Usunier J-C laquo The ldquoEuropean consumerrdquo Globaliser or globalised raquo in A Rugman et A Verbeke (eacuted) Research in Global Strategic Management vol 2 1991 Greenwich CT JAI Press p 57-78
7 Warnier J-P La Mondialisation de la culture La Deacutecouverte 1999
8 Le Bras H laquo Choisir la bonne eacutechelle pour analyser la socieacuteteacute raquo Alternatives eacuteconomiques no 260 juillet-aoucirct 2007 p 92-94
9 Warnier J-P ibid p 9610 Paris T laquo Diversiteacute culturelle et mondialisa-
tion raquo RAMSES 2005 p 173-18711 Usunier J-C laquo Eacutequivalence et ineacutequivalence
entre contextes culturels lrsquoapproche linguis-tique raquo Revue franccedilaise du marketing no 168-169 1998 p 123-139
12 Mermet G Euroscopie Larousse 199613 Warnier J-P ibid p 8914 Belk R W laquo Third World consumer culture raquo in
E Kumccedilu et A Fuat Firat (eacuted) Marketing and Developpement Toward broader dimensions Greenwich CT JAI Press 1988 p 103-27
15 Ger G et Belk R W laquo Irsquod like to buy the world a Coke Consumptionscapes of the ldquoLess Affluent Worldrdquo raquo Journal of Consumer Policy 1995
16 Le Monde laquo Le reacutegime Vache qui rit raquo 6 novembre 2004 p 16
17 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
18 Updated from the case study Fast Food Halal or Haram (Saskia Faulk and Jean-Claude Usunier HEC Lausanne 2004 MK-16-904) by Paul
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
446 Marketing international
Caussat and Nathalie Prime (ESCP Europe September 2014)
19 Kaiwar V laquo Hybrid and alternative moderni-ties a critical perspective of postcolonial studies and the project of provincialising Europe raquo in S Mazundar V Kaiwar et T Labica From orien-talism to postcolonialism ndash Asia Europe and the lineage of difference Routledge Contemporary Asia Series 2009 p 206-238
20 Guillebaud J-C Le Commencement drsquoun monde Vers une moderniteacute meacutetisse Le Seuil 2007
21 Leeflang P S H et WF Van Raaij W F laquo The changing consumer in the European Union A ldquometa-analysisrdquo raquo International Journal of Research in Marketing vol 12 deacutecembre 1995 p 373-387 Courbage Y et Todd E Le Rendez-vous des civilisations PUF 2007
22 Geertz C Local Knowledge New York Basic Books 1983
23 McCracken G laquo Culture and consumption A theoretical account of the structure and movement of the cultural meaning of consumer goods raquo Journal of Consumer Research vol 13 juin 1986 p 71-84 McCracken G laquo Culture and consumer behaviour An anthropological perspective raquo Journal of the Market research Society vol 32(1) 1991 p 3-11
24 Cova B Au-delagrave du marcheacute quand le lien importe plus que le bien LrsquoHarmattan 1995
25 Warnier J-P et Rosselin C Authentifier la marchandise Anthropologie critique de la quecircte drsquoauthenticiteacute LrsquoHarmattan 1996
26 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits artisanaux paradoxes socioculturel et eacutecono-mique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
27 Courrier international no 531 4-10 janvier 2001 p 24
28 Craig S C et Douglas S P laquo Beyond national culture implications of cultural dynamics for consumer research raquo International Marketing Review vol 23(3) 2006 p 322-342
29 Redfield R Linton R et Herskovits M laquo Memorandum on the study of Acculturation raquo American Anthropologist vol 38 1936 p 149-152
30 Berry J laquo Immigration acculturation and adap-tation raquo The Journal of International Association of Applied Psychology vol 46(1) 1997 p 5-68
31 Hermans H J M et Kempen H J G laquo Moving cultures the perilous problems of cultural dichotomies in a globalizing society raquo American Psychologist vol 53(10) 1998 p 1111-1120
32 Belk R W laquo Possessions and the extended self raquo Journal of Consumer Research vol 15 1988 p 139-168 McCracken G ibid 1986
33 Penaloza L N laquo Immigrant consumer accultu-ration raquo The Journal of Advances in Consumer Research vol 16 1989 p 110-118
34 Penaloza L N laquo A travesando fronteras Border Crossings a critical ethnographic exploration of the consumer acculturation of Mexican immi-grants raquo Journal of Consumer Research vol 21 1994 p 32-54
35 Oswald L R laquo Culture Swapping Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants raquo Journal of Consumer Research vol 25(4) 1999 p 303-318
36 Euromonitor International 2010 Global beauty and personal care state of the industry 2010 May
37 Triers A The Russian consumer 20 years after the fall of communism meacutemoire de master en mana-gement ESCP Europe 2010
38 httpwwwjobijobacomfrdossiersemploi-carrieretravailler-en-russie (consulteacute le 10 avril 2015)
39 Penaloza L N ibid 198940 Galesne J-L laquo Le bon-mix franco-nippon raquo Les
Eacutechos 5 mars 2011 p 1441 Deher O laquo Quelques facteurs de succegraves pour
la politique de produits de lrsquoentreprise exporta-trice Les liens entre marketing et production raquo Recherche et applications en marketing vol 1(3) 1986 p 55-74
42 Levitt T ibid 198343 Ritzer G Tous rationaliseacutes La mcdonaldisation
de la socieacuteteacute Alban 200444 Zhang J Beatty S E et Gwalsh G laquo Review and
future directions of cross-cultural consumer services research raquo Journal of Business Research vol 61(3) 2008 p 211-224
45 Parasuraman A Zeithaml V A et Berry L L laquo Serqual a multiple-item scale for measuring consumer perception of service quality raquo Journal of Retailing vol 64(1) 1988 p 12-40
46 Raajoot N laquo Reconceptualising service encounter quality in non-western context raquo Journal of Service Research vol 7(2) 2004 p 181-201
47 Liu B S-C Furrer O et Sudharshan D laquo The relationships between cultures and behavioral intentions towards services raquo Journal of Service Research vol 4(2) 2001 p 118-129
48 Money R B Gil ly M R Graham J L laquo Explorations of national culture and word of mouth referral behaviour in the purchase of industrial services in the US and Japan raquo Journal of Marketing vol 62 octobre 1998 p 76-97
49 Chen Haipeng A Sharon Ng et Rao A R laquo Cultural differences in consumer impatience raquo Journal of Marketing Research vol 42(3) 2005 p 291-301
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
446 Marketing international
Caussat and Nathalie Prime (ESCP Europe September 2014)
19 Kaiwar V laquo Hybrid and alternative moderni-ties a critical perspective of postcolonial studies and the project of provincialising Europe raquo in S Mazundar V Kaiwar et T Labica From orien-talism to postcolonialism ndash Asia Europe and the lineage of difference Routledge Contemporary Asia Series 2009 p 206-238
20 Guillebaud J-C Le Commencement drsquoun monde Vers une moderniteacute meacutetisse Le Seuil 2007
21 Leeflang P S H et WF Van Raaij W F laquo The changing consumer in the European Union A ldquometa-analysisrdquo raquo International Journal of Research in Marketing vol 12 deacutecembre 1995 p 373-387 Courbage Y et Todd E Le Rendez-vous des civilisations PUF 2007
22 Geertz C Local Knowledge New York Basic Books 1983
23 McCracken G laquo Culture and consumption A theoretical account of the structure and movement of the cultural meaning of consumer goods raquo Journal of Consumer Research vol 13 juin 1986 p 71-84 McCracken G laquo Culture and consumer behaviour An anthropological perspective raquo Journal of the Market research Society vol 32(1) 1991 p 3-11
24 Cova B Au-delagrave du marcheacute quand le lien importe plus que le bien LrsquoHarmattan 1995
25 Warnier J-P et Rosselin C Authentifier la marchandise Anthropologie critique de la quecircte drsquoauthenticiteacute LrsquoHarmattan 1996
26 Prime N et Itonaga-Delcourt M laquo Lrsquoappeacutetence des socieacuteteacutes industrialiseacutees pour les produits artisanaux paradoxes socioculturel et eacutecono-mique raquo in Paradoxes de la mondialisation E Milliot et N Tournois (dir) Vuibert 2009 p 115-136
27 Courrier international no 531 4-10 janvier 2001 p 24
28 Craig S C et Douglas S P laquo Beyond national culture implications of cultural dynamics for consumer research raquo International Marketing Review vol 23(3) 2006 p 322-342
29 Redfield R Linton R et Herskovits M laquo Memorandum on the study of Acculturation raquo American Anthropologist vol 38 1936 p 149-152
30 Berry J laquo Immigration acculturation and adap-tation raquo The Journal of International Association of Applied Psychology vol 46(1) 1997 p 5-68
31 Hermans H J M et Kempen H J G laquo Moving cultures the perilous problems of cultural dichotomies in a globalizing society raquo American Psychologist vol 53(10) 1998 p 1111-1120
32 Belk R W laquo Possessions and the extended self raquo Journal of Consumer Research vol 15 1988 p 139-168 McCracken G ibid 1986
33 Penaloza L N laquo Immigrant consumer accultu-ration raquo The Journal of Advances in Consumer Research vol 16 1989 p 110-118
34 Penaloza L N laquo A travesando fronteras Border Crossings a critical ethnographic exploration of the consumer acculturation of Mexican immi-grants raquo Journal of Consumer Research vol 21 1994 p 32-54
35 Oswald L R laquo Culture Swapping Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants raquo Journal of Consumer Research vol 25(4) 1999 p 303-318
36 Euromonitor International 2010 Global beauty and personal care state of the industry 2010 May
37 Triers A The Russian consumer 20 years after the fall of communism meacutemoire de master en mana-gement ESCP Europe 2010
38 httpwwwjobijobacomfrdossiersemploi-carrieretravailler-en-russie (consulteacute le 10 avril 2015)
39 Penaloza L N ibid 198940 Galesne J-L laquo Le bon-mix franco-nippon raquo Les
Eacutechos 5 mars 2011 p 1441 Deher O laquo Quelques facteurs de succegraves pour
la politique de produits de lrsquoentreprise exporta-trice Les liens entre marketing et production raquo Recherche et applications en marketing vol 1(3) 1986 p 55-74
42 Levitt T ibid 198343 Ritzer G Tous rationaliseacutes La mcdonaldisation
de la socieacuteteacute Alban 200444 Zhang J Beatty S E et Gwalsh G laquo Review and
future directions of cross-cultural consumer services research raquo Journal of Business Research vol 61(3) 2008 p 211-224
45 Parasuraman A Zeithaml V A et Berry L L laquo Serqual a multiple-item scale for measuring consumer perception of service quality raquo Journal of Retailing vol 64(1) 1988 p 12-40
46 Raajoot N laquo Reconceptualising service encounter quality in non-western context raquo Journal of Service Research vol 7(2) 2004 p 181-201
47 Liu B S-C Furrer O et Sudharshan D laquo The relationships between cultures and behavioral intentions towards services raquo Journal of Service Research vol 4(2) 2001 p 118-129
48 Money R B Gil ly M R Graham J L laquo Explorations of national culture and word of mouth referral behaviour in the purchase of industrial services in the US and Japan raquo Journal of Marketing vol 62 octobre 1998 p 76-97
49 Chen Haipeng A Sharon Ng et Rao A R laquo Cultural differences in consumer impatience raquo Journal of Marketing Research vol 42(3) 2005 p 291-301
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
447Notes par chapitre
50 Hall E T Beyond culture New York Doubleday 1976
51 Nestorovic C ibid52 laquo McDo France se reacuteinvente en permanence raquo
Challenges no 248 17 mars 2011 p 48-4953 Peterson R A et Jolibert A laquo A meta-
analysis of country of origin effects raquo Journal of International Business Studies vol 26(4) 1995 p 883-900 Verlegh P W J et Steenkamp J-B E M laquo A review and meta-analysis of country of origin research raquo Journal of Economic Psychology vol 20 1999 p 521-546
54 Agrawal J et Kamakura W A laquo Country of origine a competitive advantage raquo International Journal of Research in Marketing vol 16(4) 1999 p 255-267
55 Klein J G Ettenson R et Morris M D laquo The animosity model of foreign product purchase an empirical test in the Peoplersquos Republic of China raquo Journal of Marketing vol 62(1) 1998 p 89-100 Klein J G laquo Us versus them or US versus everyone Delineating consumer aver-sion to foreign goods raquo Journal of International Business Studies vol 33(2) 2002 p 345-363
56 Amine L S laquo Country-of-origin animo-sity and consumer response marketing i mpl ic at ions of a nt i-a mer ic a nism et francophobia raquo International Business Review vol 17(4) 2008 p 402-422
57 Shimp T A et Sharma S laquo Consumer ethno-centrism construction and validation of the Cetscale raquo Journal of Marketing Research vol 24 aoucirct 1987 p 280-289
58 Buccianti A laquo Lrsquoempire ottoman contre-attaque raquo Alternatives internationales no 50 mars 2011 p 16-19
59 Copeland L et Griggs L Going International New York Plume BooksNew American Library 1986
60 Gephart W laquo Nature-environnement raquo in J Leenhardt et R Picht (dir) Au jardin des malentendus le commerce franco-allemand des ideacutees Arles Actes Sud 1990 p 353-355
61 Banerjee A V et Duflo E laquo The economic lives of the poor raquo The Journal of Economic perspec-tives vol 21(1) 2007 p 141-168
62 Subrahmanyan S et Gomez-Arias J T laquo Integrated approach to understanding consumer behaviour at bottom of pyramid raquo Journal of Consumer Marketing vol 25(7) 2008 p 402-412
63 Cai J Yang D et Li D laquo Designing the right IT services for the Bottom of Pyramid raquo Communications of the Association for Information Systems vol 19 2007 p 513-521
64 Davidson K laquo Ethical concerns at the Bottom of the Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2(1) 2009 p 22-32
65 Davidson K ibid66 Tsalikis J Seaton B et Li T laquo The interna-
tional business ethics index Asian emerging economies raquo Journal of Business Ethics vol 80 printemps 2007 p 643-641
67 Le Monde ndash Eacuteconomie laquo Peut-on eacutechapper aux deacutefaillances du ldquomade in Chinardquo raquo dossier 16 deacutecembre 2008 p III
68 Tsalikis J Seaton B et Shepherd P L laquo Business Ethics Index Latin America raquo Journal of Business Ethics vol 119(2) janvier 2014 p 209-218
69 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning vol 35 2002 p 457-474
70 Sethia N laquo At the bottom of the pyramid responsible design for responsible people raquo Design Management Review eacuteteacute 2005 p 42-49
71 Gershenfeldrsquos Fab The coming revolution on your desktop ndash From personal computers to personal fabrication New York Basic Books 2005
72 Wood V R Pitta D A et Franzak F J laquo Successful marketing by multinational firms to the bottom of the pyramid connecting share of hear and global ldquoumbrella brandsrdquo and responsible marketing raquo Journal of Consumer Marketing vol 25(7) 2008 p 419-429
73 Saunders S G laquo An exploratory study into the disposition behavior of poor bottom-of-pyramid urban consumers raquo Advances in Consumer Research vol 37 2010 p 440-446
74 Lambin J-J laquo La marque et le comportement de choix de lrsquoacheteur raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 125-158
75 Rosen B N Boddewyn J J et Louis E A laquo US brands abroad an empirical study of global branding raquo International Marketing Review vol 6(1) 1989 p 7-19
76 Yoshimori M laquo Concepts et strateacutegies de marques au Japon raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 275-304
77 Envoyeacute speacutecial laquo La Pokeacutemania raquo Antenne 2 deacutecembre 2000
78 Giordan A-E Exporter Plus 2 Economica 1988
79 Cabat O laquo Archeacuteologie de la marque moderne raquo in J-N Kapferer et J-C Thoenig (dir) La Marque McGraw-Hill 1989 p 307-353
80 Schmitt B H et Pan Y laquo Managing corporate and brand identities in the Asia-Pacific region raquo California Management Review vol 36 (4) eacuteteacute 1994 p 32-47 Chan A et Huang Y laquo Chinese brand naming a linguistic analysis of the brands of ten product categories raquo The Journal of Product and Brand Management vol 10(2) 2001 p 103-119
81 Fornerino M Zhang M et Jolibert A laquo La formation des noms de marque en Chine raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
448 Marketing international
Deacutecisions Marketing no 43-44 juillet-deacutecembre 2006 p 13-23
82 Jolivot A-G Marketing international Dunod coll laquo Les Topos raquo 2008
83 Clark H F Jr laquo Consumer and corporate values Yet another view on global marketing raquo International Journal of Advertising vol 6 1987 p 29-42
84 httpbestglobalbrandscom2014ranking (consulteacute le 22 novembre 2014)
85 Joachimsthaler E et Aaker D A laquo Building brands without mass media raquo Harvard Business Review vol 75(1) janvier-feacutevrier 1997 p 39-50
86 Business World laquo Pride amp prejudice are Indian companies perceived as being incapable of mana-ging global brands raquo 31 deacutecembre 2007 p 29-38
87 laquo Restructuration drsquoun portefeuille de marques local l rsquoexpeacuterience de Procter amp Gamble en France sur le marcheacute des lessives raquo Deacutecisions Marketing entretien avec N Gamen no 56 octobre-deacutecembre 2009 p 79-82
88 Raman A P laquo The global brand face-off raquo Harvard Business Review Case Study juin 2003 p 35-46
89 De Swaan Arons M et Van Den Driest F The Global Brand CEO Airstream New York 2010 p 113-116
90 Broomhall Elizabeth (2012) laquo Saudi fast food market to hit $45bn by 2015 raquo Arabian Business 20 feacutevrier 2012 Reacutecupeacutereacute le 10 juin 10 2014 de httpwwwarabianbusinesscomsaudi-fast-food-market-hit-4-5bn-by-2015-446129html
Chapitre 61 Delarce V Deschamps P-M et Lupieri S laquo Les
prix nrsquoont plus de valeur raquo Enjeux ndash Les Eacutechos feacutevrier 2010 p 24-33
2 Stoumlttinger B laquo Strategic export pricing a long and winding road raquo Journal of International Marketing vol 9(1) 2001 p 40-63
3 A T Kearney The Shifting Geography of Offshoring 2009
4 Craig C S et Douglas S P laquo Managing the tran-sational value chain strategies for firms from emerging markets raquo Journal of International Marketing vol 5(3) 1997 p 71-84
5 httpwwwbigmacindexorg2011-big-mac-indexhtml
6 Dawar N et Parker P laquo Marketing universals Consumersrsquo use of brand name price physical appearance and retailer reputation as signals of product quality raquo Journal of Marketing vol 58(2) 1994 p 81-95
7 Faulds D J Grunewald O et Johnson D laquo A cross-national investigation of the relation-ship between the price and quality of consumer products 1970-1990 raquo Journal of Global Marketing vol 8(1) 1994 p 7-25
8 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
9 Ackerman D et Tellis G laquo Can culture affect price A cross-cultural study of of shopping and retail prices raquo Journal of Retailing vol 77(1) 2001 p 77-82
10 Voumllkner F et Hofmann J laquo The price-perceived quality relationship a meta-analytic review and assessment of its determinants raquo Marketing Letters vol 18 2007 p 181-196
11 Simmons L C et Schindler R M laquo Cultural superstitions and the price endings used in Chinese advertising raquo Journal of International Marketing vol 11(2) 2003 p 101-111
12 Souty F laquo Les firmes occidentales face agrave lrsquoanti-trust en Chine raquo Alternatives eacuteconomiques ndeg 341 deacutecembre 2014 p 76-77
13 Abegglen J et Stalk G Jr laquo The Japanese corpo-ration as competitor raquo California Management Review vol 28(3) printemps 1986 p 9-17
14 Von Stackelberg H Die Grundlagen der Nationaloumlkonomie Berlin Springer Verlag 1940
15 Adda J laquo Inf lation-deacutef lation le dangers du deacutecouplage raquo Alternatives eacuteconomiques hors-seacuterie no 088 feacutevrier 2011 p 16-17
16 httpdonneesbanquemondialeorgindicateurFPCPITOTIZG (consulteacute le 20 avril 2015)
17 Chintagunta P et Desiraju R laquo Strategic pricing and detailing behavior in international markets raquo Marketing Science vol 24 no 1 hiver 2005 p 67-80
18 Sharma V M et Krishnan K S laquo Recognising the importance of consumer bargaining stra-tegic marketing implications raquo Journal of Marketing Theory and Practice vol 9(1) 2000 p 24-37
19 Neuvy F laquo ldquoLow costrdquo le luxe des pays riches raquo Constructif no 28 feacutevrier 2011 p 46-48
20 Sherry J F Jr laquo A sociocultural analysis of a Midwestern American Flea market raquo Journal of Consumer Research vol 17(1) 1990 p 13-30 Herrmann G M laquo Haggling spoken here gender class and style in US garage sale bargai-ning raquo Journal of Popular Culture vol 38(1) 2004 p 55-81
21 Cavusgil S T laquo Unraveling the mystique of export pricing raquo in H B Thorelli et S T Cavusgil (eacuted) International Marketing Strategy 3e eacutedition Oxford Pergamon 1990 p 503-21
22 Mermet G laquo Le ldquolow costrdquo agrave tout prix raquo Constructif no 28 feacutevrier 2011 p 49-51
23 Chandon P et Guimaraes P ibid24 Peng M W Wang D Y L et Jiang Y laquo An
institution-based view of international busi-ness strategy a focus on emerging economies raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
449Notes par chapitre
Journal of International Business Studies vol 39 2008 p 920-936
25 Michel S et Beuret M La Chinafrique Peacutekin agrave la conquecircte du continent noir 2008 Grasset amp Fasquelle
26 Chevallier M laquo Dans la cour des grands raquo Alternatives eacuteconomiques no 297 deacutecembre 2010 p 59-61
27 Pech T laquo Plus chegravere la vie raquo Alternatives eacutecono-miques no 301 avril 2011 p 6-8
28 Torija Zane E et Shamruk K laquo Asie des mesures micro et macroeacuteconomiques face agrave lrsquoin-flation raquo Special report Recherche eacuteconomique Natixis no 22 8 mars 2011
29 Verna G laquo Fausses facturations et commerce international raquo Harvard-lrsquoExpansion no 52 printemps 1989 p 110-120
30 Verna G ibid p 11131 Verna G ibid p 11632 Duval G laquo Lrsquoeuro et le monde raquo Alternatives
eacuteconomiques ndash Les chif fres de l rsquo eacuteconomie 2011 hors-seacuterie no 86 octobre 2010 p 16-17 Demma C laquo La guerre des monnaies aura-t-elle lieu raquo Alternatives eacuteconomiques ndash Lrsquoeacutetat de lrsquoeacuteconomie 2011 hors-seacuterie no 88 feacutevrier 2011 p 18-19 Alternatives eacuteconomiques ndash Les marcheacutes financiers hors-seacuterie no 87 deacutecembre 2010
33 Les Eacutechos 4 janvier 1999 p 1434 Sridharan S et Viswanathan M laquo Marketing
in subsistence marketplaces consumption and entrepreneurship in a South Indian context raquo Journal of Consumer Marketing vol 25(7) 2008 p 455-462
35 Dawar N et Chattopadhyay A laquo Rethinking marketing programs for emerging markets raquo Long Range Planning 35 2002 p 457-474
36 Chandon P et Guimaraes P ibid37 Sawaya A laquo Financing Latin Americarsquos low-
income consumers raquo The McKinsey Quarterly Special edition Shaping a new agenda for Latin America mars 2007
38 Tan S J Lim G H et Lee K S laquo Strategic responses to parallel importing raquo Journal of Global Marketing vol 10(4) 1997 p 45-66
39 Tan S J Lim G H et Lee K S ibid40 Cavusgil S T et Sikora E laquo How multinationals
can counter grey market imports raquo Columbia Journal of World Business vol 23(4) hiver 1998 p 75-85
41 Weigand R E laquo Parallel import channels Options for preserving territorial integrity raquo Columbia Journal of World Business vol 26(1) 1991 p 53-60
42 Jeffers A E Burgess D et Hughes P A laquo Ethical issues associated with international transfer pricing strategies raquo International Journal of Business Research vol 8 no 5 2008 p 101-112
43 Ng Christina Y M laquo The new transfer pricing rules and regulations in China ndash impact on foreign investors raquo International Tax Journal mars-avril 2010 p 49-57
44 httpwwoecdorgfrficaliteinstructions-rlaives-a-la-documentation-des-prix-de-transfert-et-aux-declaratins-pays-par-pays-9789264225404-frhtm (consulteacute le 20 avril 2015)
45 Ghauri P N et Cateora P International Marketing 3e eacutedition The McGraw-Hill Companies 2010
46 Johansson J K Global marketing 4e eacutedition Mc Graw-Hill 2006
47 Baker R W Capitalismrsquos Achilles heel dirty money and how to renew the free-market system Hoboken NJ John Wiley and Sons 2005
48 Johansson J K ibid49 Davidson K laquo Ethical concerns at the Bottom
of Pyramid where CSR meets BOP raquo Journal of International Business Ethics vol 2 no 1 2009 p 22-32
50 Faulk S et Usunier J-C AIDS and business Routledge 2009
Chapitre 71 Brouthers K D laquo Institutional cultural and
transaction cost influence on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 p 203-221
2 Brouthers K D et Hennart J-F laquo Boundaries of the firm insights from international entry mode research raquo Journal of Management vol 33(3) 2007 p 395-425
3 Pinelli M-L laquo La saga de la maison Montagut raquo Le MOCI no 1793 3 mai 2007 p 20
4 Montagut The Next Pierre Cardin (consulteacute le 26 deacutecembre 2014) httpdaxueconsultingcommontagut-the-next-pierre-cardin
5 Kotobank Retrieved 21 April 20146 The Economist 4 deacutecembre 20087 Desmet P et Xardel D laquo Challenges and pitfalls
for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
8 httpfrwikipediaorgwikiDell (consulteacute le 28 mars 2015)
9 Morschett D Schramm-Klein H et Swoboda B laquo Decades of research on market entry modes what do we really know about external antece-dents of entry mode choice raquo Journal of International Management vol 16 2010 p 60-77
10 Solberg C A laquo Product complexity and cultural distance effects on managing interna-tional distributors relationships a contingency approach raquo Journal of International Marketing vol 16(3) 2008 p 57-83
11 Zhuang G Xi Y et Tsang A laquo Power conflict and cooperation the impact of guanxi in Chinese
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
450 Marketing international
marketing channels raquo Industrial Marketing Management vol 39(1) 2010 p 137-149
12 Ford D laquo Distribution internationalization and network raquo International Marketing Review vol 19(23) 2002 p 297-309
13 Cavusgil S T Ghauri P N et Agarwal M R Doing Business in Emerging Markets Sage Publications 2002
14 Prime N Amine A Obadia C et Dupuis M laquo Le deacuteveloppement de la distribution dans les eacuteconomies eacutemergentes le cas du Liban raquo in Entreprendre et Diriger no 1 laquo Dossier Distribution raquo 2006 p 9
15 Dawson J Strategic Issues in International Retailing Routledge 2006
16 Quang T laquo Driving growth with after-sales services raquo Saigon Times no 20 14 mai 2011 p 22-23
17 Desmet P et Xardel D laquo Challenges and pitfalls for direct mail across borders The European example raquo Journal of Direct Marketing vol 10(3) 1996 p 48-60
18 Still R R laquo Cross-cultural aspects of sales force management raquo Journal of Personal Selling and Sales Force Management vol 1(2) 1981 p 6-9
19 Hill J S Allaway A W Egan C et Boya Uuml O laquo Perceptions of foreign field sales forces An exploratory factor analysis of their characte-ristics behaviors and sales raquo Proceedings of the 6th World Marketing Congress Istambul 1993 p 67-70
20 Kotabe M Dubinsky A J et Lim C U laquo Perceptions of organizational fairness A cross-national perspective raquo International Marketing Review vol 9(2) 1992 p 41-58
21 Hofstede G Culture and Organizations Software of the mind Maidenhead Berkshire McGraw-Hill 1991
22 Hall ET Beyond Culture New York Doubleday 1976
23 Kashani K laquo Beware the pitfalls of global market ing raquo Harvard Business Review septembre-octobre 1989 p 91-98
24 Mehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier lrsquointerculturel raquo mars 2011 p 17-19
25 Chevrier S et Segal J-P laquo Coordination des eacutequipes multiculturelle au sein des multinatio-nales raquo Revue franccedilaise de gestion no 212 2011 p 145-156
26 Grewal D et Levy M laquo Retailing research past present and future raquo Journal of Retailing vol 83 no 4 2007 p 447-464
27 Dupuis M et Fournioux J laquo Internationalisation du distributeur de lrsquoavantage compeacutetitif agrave la performance raquo Deacutecisions Marketing no 37 janvier-mars 2005 p 55-69
28 Kumar N laquo Global retailers and India raquo The Economic Times Chennai 4 feacutevrier 2008 p 19
29 Batra R laquo Marketing issues and challenges in transitional economies raquo Journal of International Marketing vol 5(4) 1997 p 95-114
30 Cao L et Dupuis M laquo Lrsquoavantage concurrentiel des distributeurs internationaux en Chine Une approche par les compeacutetences cleacutes raquo Deacutecisions Marketing no 58 avril-juin 2010 p 63-76
31 Goldman A Krider R et Ramaswami S laquo The Persistent Competitive Advantage of Traditional Food Retailers in Asia Wet Marketsrsquo Continued Dominance in Hong Kong raquo Journal of Macromarketing vol 19(2) 1999 p 126-139
32 Goldman A laquo The transfer of retail formats into developing economies The example of China raquo Journal of retailing vol 77 2001 p 221-242
33 Zinkhan G M de Fontenelle S et Balazs A L laquo The structure of Sao Paulo street markets evol-ving patterns of retail institutions raquo The Journal of Consumer Affairs vol 33(1) 1999 p 3-26
34 Amine A et Lazzaoui N laquo Shoppersrsquo reactions to modern food retailing systems in an emerging country the case of Morocco raquo International Journal of Retail amp Distribution Management vol 35(8) 2011 p 562-581
35 Bui T L H et Lemaire J-P laquo Big C in Vietnam Retail challenges at corporate and country level raquo Proceedings of the 1rst International Conference on Marketing for Emerging Economies IIMA Ahmedabad India 12-13 janvier 2005
36 Prime N laquo La modernisation de la distribution au Vietnam du secteur au consommateur raquo in ACCOMEX no 88 laquo Dossier Relations Sud-Sud les Sud bouleversent le commerce interna-tional raquo juillet-aoucirct 2009 p 37-40
37 httpretailasiaonlinecom p=1769 (consulteacute le 26 deacutecembre 2014)
38 httpeconomists-pick-researchhktdccombusiness-newsarticleInternational-Market-NewsConvenience-Stores-Set-to-Dominate-says-Vietnam-Retail-Conferenceimnen11X0000001X0A052Jhtm (consulteacute le 26 novembre 2014)
39 Dupuis M et Prime N laquo Internationalisation du produit-magasin le prisme culturel raquo Revue franccedilaise de marketing no 157-158 1996 p 160-169
40 Le Moci no 1825 18 septembre 2008 p 4441 httpwwwlemondefreconomie
article20121128la-fnac-quitte-l-italie_1797263_3234htmlvFiWlpjToF9dK2oD99 (consulteacute le 20 avril 2015)
42 Vashani S et Smith C laquo Socially Responsible Distribution distribution strategies for reaching the bottom of the pyramid raquo California Management Review vol 50(2) hiver 2008 p 52-84
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
451Notes par chapitre
43 Griff ith D A Chandra A et Fealey T laquo Strategically employing natural channels in an emerging market raquo Thunderbird International Business Review vol 47(3) mai-juin 2005 p 287-311
44 Griffith D A Chandra A et Fealey T ibid45 Vashani S et Smith C ibid
Chapitre 81 Zenith Optimedia Advertising expenditures
Forecasts (httpwwwzenithoptimediacom) Advertising Age laquo Top 100 Global marketers raquo 2012
2 Euromonitor international Global Market Information Database 2008
3 Euromonitor international Global Market Information Database 2008
4 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
5 httpwwwfrreadersdigestchmagazin6 httpenwikipediaorgwikiReader27s_Digest7 Somasundaram T N et David Light C
laquo Rethinking a global media strategy A four country comparison of young adultsrsquo percep-tions of media-specific advertising raquo Journal of International Consumer Marketing vol 7(1) 1994 p 23-38
8 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
9 httpwwwzdnetfractualiteschiffres-cles-le-marche-mondial-de-la-publi-cite-en-ligne-39790540htm (consulteacute le 20 mars 2015)
10 Balnaves M Donald J et Hemelryk Donald C Atlas des meacutedias dans le monde Autrement coll laquo AtlasMonde raquo 2001
11 Stern B W et Resnik A J laquo Information content in advertising A replication and extension raquo Journal of Advertising Research vol 31(3) 1991 p 36-46
12 Kaynak E et Ghauri P N laquo A Comparative Analysis of Advertising Practices in Unlike Environments ndash A Study of Agency-Client Relationships raquo International Journal of Advertising vol 5 1986 p 121-146
13 Martenson R laquo Advertising strategies and information content in American and Swedish adversiting a comparative content analysis in cross-cultural copy research raquo International Journal of Advertising vol 6 1987 p 133-144
14 Abernethy A M et Franke G R laquo The informa-tion content of advertising A meta-analysis raquo Journal of Advertising vol 25(2) 1996 p 1-17
15 Schroeder M laquo France-Allemagne la publiciteacute lrsquoexistence de deux logiques de communication raquo Recherche et applications en marketing vol 6(3) 1991 p 97-109
16 Hoover R J Green R T et Saegert J laquo A cross-national study of perceived risk raquo Journal of Marketing juillet 1978 p 102-108
17 Laroche M Nepomuceno M V et Richard M O laquo Congruency of Humor and Cultural Values in Print Ads Cross-cultural Differences among the USA France and China raquo International Journal of Advertising 33(4) 2014 681-707
18 Hoek J et Gendall P laquo Advertising and obesity a behavioral perspective raquo Journal of Health Communication vol 11(4) 2006 p 409-423
19 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
20 Hung K et Rice M D laquo A comparative exami-nation of the perception of ad meanings in Hong Kong and Canada raquo in Scott M Smith (eacuted) Proceedings of the 5th Symposium on Cross-Cultural Consumer and Business Studies Provo UT Brigham Young University 1995 p 262-266
21 Martenson R ibid22 Walle A H laquo Global behaviour unique
responses Consumption within cultural frameworks raquo Management Decision vol 35(10) 1997 p 700-708
23 Vicalvi C Le Marketing rural en Inde savoir geacuterer la complexiteacute meacutemoire de master en mana-gement ESCP Europe 2010
24 Sridharan S et Viswanathan M laquo Marketing in subsistence marketplaces consumption and entrepreneurship in south Indian context raquo Journal of Consumer Marketing vol 25-7 2008 p 455-462
25 Davidson K laquo Ethical concerns at the bottom of the pyramid where CSR meets BOP raquo Journal of Business Ethics vol 2(1) 2009 p 22-32
26 Shintaro O Taylor C R et Zou S laquo Advertising standardizationrsquos positive impact in the bottom line a model of when and how standardization improves financial and strategic performance raquo Journal of Advertising vol 35(3) 2006 p 17-33
27 Gabrielsson P Gabrielsson M et Gabrielsson H laquo International advertising campaigns in fast-moving consumer goods originating from a Smopec country raquo International Business Review vol 17(6) 2008 p 714-728
28 httpwwwtedcomtalkspankaj_ghemawat_actually_the_world_isn_t_flathtml
29 Bian D Luan J et Jao F laquo How to maximize Starbucksrsquo inf luence through digital marke-ting raquo EM-Lyon Case study 512 009 1 2012
30 Bartlett C A et Carlson C laquo United Cereals Lora Brillrsquos Eurobrand challenge raquo Brief Case 4270 Harvard Business Publishing 7 mars 2011
31 Cleveland M et Laroche M laquo Acculturation to the global consumer culture scale development and research paradigm raquo Journal of Business Research vol 60 2007 p 249-259
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
452 Marketing international
32 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
33 Duncan T et Ramaprasad J laquo Standardized multinational advertising The inf luencing factors raquo Journal of Advertising vol 24(3) automne 1995 p 55-68
34 Tixier M laquo Comparison of the linguistic message in advertisements according to the criteria of effective writing raquo International Journal of Advertising vol 11 1992 p 139-155
35 Sherry J F Jr et Camargo E G laquo May your life be marvelous English language labelling and the semiotics of Japanese promotion raquo Journal of Consumer Research vol 14 septembre 1987 p 174-188
36 Thurlow C et Jaworski A laquo Communicating a global reach in-flight magazines as globalizing genre in tourism raquo Journal of Sociolinguistics vol 7(4) 2003 p 579-606
37 De Mooij M Global marketing and advertising understanding cultural paradoxes 2e eacutedition Thousand Oaks CA Sage 2005
38 Zhou N et Belk R W laquo Chinese consumer readings of global and local advertising appeals raquo Journal of Advertising vol 33(3) 2004 p 67-76
39 Gruumlber U laquo La communication internationale a sa langue lrsquoadaptation raquo Revue franccedilaise du marketing no 114 19874 p 89-96
40 httpadsoftheworldcom41 Silver S laquo La publiciteacute fait une place aux
bronzeacutes raquo Courrier international no 730 28 octobre-4 novembre 2004 p 26
42 Luqmani M Yavas U et Quraeshi Z laquo Advertising in Saudi Arabia content and regulation raquo International Marketing Review vol 6(1) 1988 p 59-71
43 Clarke I et Honeycutt E J Jr laquo Color usage in international business-to-business advertising raquo Industrial Marketing Management vol 29 2000 p 255-261
44 Cutler B D Javalgi R G et Erramilli M K laquo The visual component of print advertising a five-country cross-cultural analysis raquo European Journal of Marketing vol 26(4) 1992 p 7-20
45 Hall E T et Hall M Understanding cultural differences Yarmouth Maine Intercultural Press 1989
46 Zhang Y et Neelankavil J P laquo The influence of culture on advertising effectiveness in China and the USA A cross-cultural study raquo European Journal of Marketing vol 31(2) 1997 p 134-149
47 Gregory G Munch J et Peterson M laquo Attitude functions in consumer research compa-ring value-attitude relations in individualist and collectivist cultures raquo Journal of Business Research vol 55 2002 p 533-54
48 Measuring the Information Society Report 2014 (httpwwwituintenITU-DStatisticsPagespublicationsmis2014aspx)
49 httpwwwinternetworldstatscomstatshtm (consulteacute le 20 mars 2015)
50 UDA (Union des annonceurs) Chiffres cleacutes des annonceurs 2014 (wwwudafr)
51 Decaudin J-M et Digout J E-publiciteacute les fondamentaux Dunod 2011
52 httpwwwinternetworldstatscomstatshtm (consulteacute le 30 mars 2015)
53 Steenkamp J-B et Geyskens I laquo How country characteristics affect value of websites raquo Journal of Marketing vol 70 juillet 2006 p 136-150
54 Usunier J-C et Roulin N laquo The Inf luence of High- and Low-Context Communication Styles on the Design Content and Language of Business-to-Business Web Sites raquo Journal of Business Communication vol 47(2) avril 2010 p 189-227
55 Peyrat M La Publiciteacute cibleacutee en ligne Commission nationale de l rsquoinformatique et des liberteacutes (CNIL) communication en seacuteance pleacuteniegravere du 5 feacutevrier 2009
56 Diebold J-B laquo AuFeacuteminincom a le monde agrave ses pieds raquo Challenges no 201 25 feacutevrier 2010 p 50
57 Rauline N laquo Records drsquoaudience en vue pour la coupe du monde sur Internet raquo Les Eacutechos 9 juin 2010 p 25
58 Fontaine G laquo Lancocircme megravene ses clients par le bout du nez raquo Challenges no 81 27 mai 2007 p 69
59 httpwwwcommunication-entrepriseeuutilisation-reseaux-sociaux-internet-grandes-n23054html (consulteacute le 13 aoucirct 2011)
60 Kaplan A et Haenlein M laquo Les meacutedias sociaux sont deacutefinitivement devenus une reacutealiteacute raquo Recherche et applications en marketing vol 26(3) 2011 p 3-5
61 Peyrat M ibid62 Peyrat M ibid63 httpwwwjournaldunetcomebusinesspubli-
citerevenus-publicite-en-ligne-monde-0712shtml (consulteacute le 12 aoucirct 2011)
64 httpwwwzdnetfractualiteschiffres-cles-la-publicite-sur-mobile-dans-le-monde-39789993htm (consulteacute le 20 mars 2015)
65 laquo Une nouvelle typologie des meacutedias raquo Strateacutegies Magazine no 1633 12 mai 2011 (httpwwwstrategiesfractualitesagences162305Wune-nouvelle-typologie-des-meacutediashtml)
66 Bernhart J laquo From cell phone to ldquosellrdquo phone hiring the best mobile marketers raquo International Journal of Mobile Marketing vol 4(1) 2009 p 69-73
67 BCG Portrait du consommateur chinois 201468 Hoon A S laquo The power of money a cross-
cultural analysis of business-related beliefs raquo
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
453Notes par chapitre
Journal of Business Research vol 35(1) 2000 p 43-60
69 Graham J L laquo A hidden cause of Americarsquos trade deficit with Japan raquo Columbia Journal of World Business automne 1981 p 5-15
70 Ghauri P et Cateora P International Marketing 3e eacutedition McGraw-Hill 2010
71 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(2) 1994 p 51-61 Weiss S E laquo Negotiating with ldquoRomansrdquo raquo Part 1 Sloan Management Review vol 35(3) 1994 p 85-99
72 Sebag Y La Diversiteacute dans lrsquoentreprise comment la reacutealiser Eacuteditions drsquoOrganisation 2006
73 httpwwwlemocicomguidesfoires-et-salons-france-monde-2014 (consulteacute le 20 avril 2015)
74 httpwwwlefigarofrconjoncture2014010920002-20140109ARTFIG00337-les-touristes-chinois-inondent-le-mondephp (consulteacute le 20 avril 2015)
75 laquo Shanghai 2010 la planegravete en vitrine raquo Le MOCI no 1868 10- 23 juin 2010 p 20-37
76 On peut citer les pionniers comme Pean P LrsquoArgent noir Fayard 1988 ou Ingo W Secret money Londres Unwin-Hyman 1989 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
77 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
78 Chen Y Yasar M et Rejesus R M laquo Factors inf luencing the incidence of bribery payouts by firms a cross-country analysis raquo Journal of Business Ethics vol 77(2) 2008 p 231-244
79 GlobalFraudReport 2013-14 (httpfraudkrollcom) consulteacute le 20 mars 2015
80 Steidlmeier P laquo Gift-giving bribery and corruption ethical management of business relationships in China raquo Journal of Business Ethics vol 20 1999 p 121-32
81 Venkatesan R laquo Confronting corruption raquo McKinsey Quarterly January 2015 p 1-9
82 Barthe N et Roseacute J-J RSE entre globalisation et deacuteveloppement durable Bruxelles de Boeck 2011
83 httpwwwcapitalcomfr201410integration-rse-les-entreprises-lage-maturite (consulteacute le 20 avril 2015)
84 httpwwwhavascomagencies (consulteacute le 20 avril 2015)
85 Chandon P et Guimaraes P laquo Unilever in Brazil 1997-2007 Marketing for low income consumer raquo INSEAD Case study ECCH 504-009-1 2007
86 Hajjar S La Standardisation ou lrsquoadaptation de produits dans la strateacutegie marketing cas de Coca-Cola et de Maggi au Seacuteneacutegal meacutemoire de fin drsquoeacutetudes Eacutecole supeacuterieure des affaires de Beyrouth (ESA) 2006
87 Peebles D M laquo Donrsquot write-off global adverti-sing A commentary raquo International Marketing Review vol 6(1) 1988 p 73-78
88 Raman A P laquo The global brand face-off raquo Harvard Business Review juin 2003 p 35-46
Chapitre 91 Lemaire J-P Strateacutegie drsquo internationalisation
3e eacutedition Dunod 20132 Mayrhofer U laquo Environnement national et
strateacutegies de rapprochement une analyse des entreprises franccedilaises et allemandes raquo Finance ndash Controcircle ndash Strateacutegie vol 5(2) 2002 p 61-84
3 Prime N Obadia C et Vida I laquo Exportersrsquo Perception of Psychic Distance a Grounded Theory Approach raquo International Business Review vol 18(2) 2009 p 184-198
4 Bello D C Chelariu C et Zhang L laquo The antecedents and performance consequences of relationalism in export distribution channels raquo Journal of Business Research vol 56 2003 p 1-16
5 Meschi P-X et Riccio E L laquo Country risk national cultural differences between partners and survival of international joint ventures in Brazil raquo International Business Review vol 17 2008 p 250-266
6 Hitt M A Franklin V et Zhu Hlaquo Culture institutions and international strategy raquo Journal of International Management vol 12 2006 p 222-234
7 Cavusgil S T Ghauri P N et Akcal A A Doing Business in Emerging Markets 2e eacutedition Sage Publications 2012
8 McCall J B et Warrington M B Marketing by agreement a cross-cultural approach to business negotiations John Wiley and Sons 1984
9 North D Institutions institutional change and economic performance Cambridge Harvard Business University Press 1990 p 3
10 Scott W R Institutions and organizations Thousand Oaks Sage 1995 p 33
11 Witt M et Redding G laquo Culture meaning and institutions executive rationale in Germany and Japan raquo Journal of International Business Studies vol 40(5) 2009 p 859-885
12 Brouthers K D laquo Institutional cultural and transaction cost influences on entry mode choice and performance raquo Journal of International Business Studies vol 33(2) 2002 203-221
13 Wan W P laquo Country resource environments firm capabilities and corporate diversification strategies raquo Journal of Management Studies vol 42(1) 2005 p 161-182
14 Kostova T laquo Transnational transfer of stra-tegic organizational practices a contextual perspective raquo Academy of Management Review vol 24(2) 1999 p 308-324
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
454 Marketing international
15 Cailliau H LrsquoEsprit des religions Connaicirctre les religions pour comprendre les hommes 2e eacutedition Eacuteditions Milan 2006
16 Child J laquo Culture contingency and capitalism in the cross-national study of organizations raquo in L L Cummings et B M Staw (dir) Research in organizational behavior vol 3 JAI Press 1981 p 303-356
17 Tidjani B et Kamdem E Geacuterer les ressources humaines en Afrique entre processus sociaux et pratiques organisationnelles 2010 ems Management et Socieacuteteacute
18 Benmansour H laquo Comment travailler avec les socieacuteteacutes musulmanes raquo ACCOMEX mai-juin 2002 no 45 p 25-32
19 Hofstede G Hofstede G J et Minkov M Cultures et organisations nos programma-tions mentales 3e eacutedition Pearson Eacuteducation 2010 House R J Hanges P J Javidan M Dorfman P W et Gupta V Culture leadership and organizations The GLOBE study of 62 socie-ties Thousand Oaks Sage Publications 2004
20 Drsquo iribarne P LrsquoEacutepreuve des dif feacuterences Lrsquoexpeacuterience drsquoune entreprise mondiale Le Seuil 2009
21 Inglehart R (dir) Human values and social change findings from the values surveys Boston Brill 2003
22 Hofstede G laquo Problems remain but theo-ries will change the universal and the specific in the 21st-century global management raquo Organizational Dynamics eacuteteacute 1999 p 34-43
23 Ralston D A Holt D H Terpstra R H et Yu K-C laquo The impact of national culture and economic ideology on managerial work values a study of the United States Russia Japan and China raquo Journal of International Business Studies vol 28(1) 1997 p 177-207
24 Haenni P LrsquoIslam de marcheacute Le Seuil coll laquo La reacutepublique des ideacutees raquo 2005
25 Todd E Allah nrsquoy est pour rien Sur les reacutevolu-tions arabes et quelques autres Le Publieur 2011
26 Witt M A laquo Crossvergence 10 years on impact and further potential raquo Journal of International Business Studies vol 39(1) 2008 p 47-52
27 laquo Chine Afrique du Sud Inde Turquiehellip Ecirctre ou ne pas ecirctre occidental raquo Alternatives internatio-nales no 51 juin 2011 p 28-47
28 Jullien F laquo La Chine au miroir de lrsquoOccident raquo Le Monde diplomatique octobre 2006 p 22-23
29 Cheng A laquo La penseacutee chinoise par-delagrave les fans-tasmes raquo Entretiens Sciences humaines no 204 mai 2009 p 30-34
30 Chanlat J-F laquo Vers une anthropologie de lrsquoor-ganisation raquo in LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) Les Presses de lrsquouniversiteacute de Laval Eacuteditions Eska 1990 p 3-32
31 Sauquet M Lrsquointelligence de lrsquoautre prendre en compte les diffeacuterences culturelles dans un monde agrave geacuterer en commun 2007 Eacuteditions Charles Mayer
32 Geertz C The interpretations of cultures New York Basic Books 1973
33 Pol-Droit R (dir) Philosophies drsquoailleurs t 1 et 2 Hermann 2009
34 Redding G laquo The thick description and compa-rison of societal systems of capitalism raquo Journal of International Business Studies vol 36(2) 2005 p 123-155
35 Kluckhohn F et Strodbeck F Variation in value orientations Row Paterson 1961
36 Prime N laquo Cultures et mondialisation lrsquouniteacute dans la diversiteacute raquo Expansion Management Review septembre 2001 p 53-66
37 B almegraves T Maharajah Burger vaches folles vaches sacreacutees film Canal+ TBC production Quark production 1997
38 Drsquoailleurs les laboratoires lrsquoont bien compris Apregraves les avoir ignoreacutees voire meacutepriseacutees pendant des siegravecles l rsquoOccident reconnaicirct l rsquoimmense savoir des meacutedecines traditionnelles Les labo-ratoires ont trouveacute de nouveaux chercheurs les chamans les sorciers les marabouts et gueacuterisseurs divers pour leurs connaissances des plantes Se deacuteveloppe ainsi le domaine de lrsquoeth-nopharmacologie essentiel quand on sait que 70 des meacutedicaments des pays occidentaux sont issus de veacutegeacutetaux
39 Spengler O Le Deacuteclin de lrsquoOccident esquisse drsquoune morphologie de lrsquo histoire universelle Gallimard 1948
40 Prime N Culture temps et neacutegociation commer-ciale internationale le cas de la neacutegociation des deacutelais de livraison dans cinq pays thegravese de doctorat eacutecole supeacuterieure des affaires de Grenoble universiteacute Pierre-Mendegraves-France 1994
41 Kanniganti A et Prime N laquo Les collabora-tions franco-indiennes au-delagrave des clivages culturels raquo in ACCOMEX no 97 laquo Dossier lrsquoin-terculturel raquo mars 2011 p 41-44
42 Attali J Histoires du temps Livre de Poche 198243 Kamdem E laquo Temps et travail en Afrique raquo in
LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees J-F Chanlat (dir) 1990 Les Presses de lrsquoUniversiteacute de Laval Eacuteditions Eska pp 231-255
44 Hofstede G et Bollinger D Les Diffeacuterences culturelles dans le management Eacuteditions drsquoOrga-nisation 1987 p 125
45 Triandis H C laquo The self and social behavior in different cultural contexts raquo Psychological Review vol 96 1989 p 506-520
46 Crane P S Korean patterns Seoul Kwangyin Publishing Company 1978
47 Jain N C laquo Some basic cultural patterns in India raquo in L A Samovar et R E Porter (eacuted) Intercultural communication a reader 5e eacutedition
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
455Notes par chapitre
Belmont CA Wadsworth Publishing Company 1988 p 104-109
48 Hsu F L K Americans and Chinese Passage to differences 3e eacutedition Honolulu Hawaii University of Hawaii Press 1981
49 Barnlund D C Communicative styles of Japanese and Americans images and realities Yarmouth MA Intercultural Press inc 1989
50 Dorin B Flamant N Lachaier P et Vaugier-Chatterjee Le Patronat en Inde Centre de Sciences Humaines New Delhi 2000 p 8-34
51 Kelley L Whatley A Worthley R et Lie H laquo The role of the ideal organization in compara-tive management a cross-cultural perspective of Japan and Korea raquo in D-K Kim et L Kim (eacuted) Management behind industrialization readings in Korean business Korea University Press 1989 p 253-270
52 Blunt P et Jones M L Managing Organizations in Africa De Gruyter Berlin 1992 Jackson T Management and change in Africa a cross-cultural perspective Londres Routledge 2004
53 Mbigi L Ubuntu the African Dream in Management Randburg SA Knowledge Resources 1997
54 Dumont L Essais sur lrsquoindividualisme Le Seuil 1983
55 Stewart E C American cultural patterns a cross-cultural perspective Yarmouth MA Intercultural Press Inc 1972
56 Zeldin T Les Franccedilais Fayard 198357 Hofstede G Culturersquos consequences Sage
Publications 1980 (2e eacutedition 2000)58 Inkeles A et Levinson D J laquo National character
the study of modal personality and sociocultural systems raquo in G Lindsey et E Aronson (eds) The Handbook of social psychology 2e eacutedition vol 4 Reading MA Addison-Wesley 1969
59 Hofstede G ibid60 Kim D-K laquo The impact of traditional Korean
values on Korean patterns of management raquo in D-K Kim et L Kim Management behind indus-trialization readings in Korean business Seoul Korea Press University 1989 p 133-160
61 Camilleri J-L La Petite Entreprise africaine LrsquoHarmattan 1995
62 Jain N C ibid63 laquo La rencontre Emmanuel Todd raquo Rue89
deacutecembre 2010 p 19-2464 Stewart E C ibid65 Barsoux J L et Lawrence P French manage-
ment elitism in action Londres Cassell 199766 Trompenaars F Riding the waves of culture The
Economist Books The Bath Press 199367 Eliade M Le Sacreacute et le Profane Gallimard 196568 Fromm E To have or to be New York Harper
and Row Publishers 1976 (version franccedilaise Avoir ou Ecirctre Un choix dont deacutepend lrsquoavenir
de lrsquohomme Robert Laffont coll laquo Reacuteponses raquo 1978)
69 Drsquoun point de vue linguistique Fromm remarque que de plus en plus drsquoactiviteacutes sont exprimeacutees depuis deux cents ans en termes drsquoavoir crsquoest-agrave-dire en utilisant un nom agrave la place drsquoun verbe alors que les activiteacutes ne peuvent ecirctre posseacutedeacutees mais seulement expeacuterimenteacutees Ainsi dans lrsquousage contemporain des socieacuteteacutes industria-liseacutees en tout cas occidentales la tendance agrave remplacer le verbe par le nom a pris des propor-tions eacutenormes on laquo a des problegravemes raquo (on pourrait dire que lrsquoon est soucieux) on laquo a des insomnies raquo (on pourrait dire que lrsquoon ne peut pas dormir) on laquo a des enfants raquo (on pourrait dire que lrsquoon est parent) et ainsi de suite De cette faccedilon on eacutelimine tout simplement lrsquoexpeacuterience subjective le laquo je raquo de lrsquoexpeacuterience est remplaceacute par le laquo ccedila raquo de la possession
70 Zadi Kessy M Culture africaine et gestion de lrsquoentreprise moderne CEDA 1998
71 Doi T Le Jeu de lrsquo indulgence Eacuteditions lrsquoAsia-thegraveque 1988
72 Benedict R The Chrysanthemum and the sword Boston Houghton Mifflins 1946 (version fran-ccedilaise Le Sabre et le Chrysanthegraveme 1946)
73 Rubin J Z et Brown B R The social psycho-logy of bargaining and negotiation New York Academic Press 1975
74 Rubin J Z et Brown B R ibid75 Ury W et Fisher R Getting to yes Boston
Houghton Miffling Co 198176 Dupont C La Neacutegociation Conduite theacuteorie
applications 2e eacutedition Dalloz Gestion 199077 Valla J-P laquo Eacuteleacutements drsquoune approche marketing
du concept de filiegravere raquo Revue drsquoeacuteconomie indus-trielle vol 21 3e trimestre 1982 p 76-92
78 Ghauri P N et Usunier J-C International busi-ness negotiations 2e eacutedition Oxford Pergamon Elsevier 2003
79 Salacuse J W laquo Negotiating the top ten ways that culture can affect negotiation raquo Ivey Business Journal septembre-octobre 2004 p 1-6
80 Posses F The art of international negotiation Business Books 1978
81 Saunders M Skinner D Dietz G Gillespie N et Lewicki R (dir) Organizational trust a cultural perspective Cambridge University Press 2010 Usunier J-C laquo Un examen du concept de confiance agrave travers la litteacuterature raquo in J-C Usunier (dir) Confiance et performance un essai de management compareacute France-Allemagne Vuibert-Fnege 2000
82 Usunier J-C laquo Neacutegociation commerciale des projets une approche interculturelle raquo Revue franccedilaise du marketing no 127-128 1990 p 173
83 Graham J L et Adler N J laquo Cross-cultural comparison the international comparison
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
456 Marketing international
fallacy raquo Journal of International Business Studies vol 20(3) 1989 p 515-537
84 Wilken R Jacob F et Prime N laquo The ambiguous role of cultural moderator in intercultural busi-ness negotiation raquo International Business Review vol 22(4) 2013 p 736-753
85 Weiss E et Stripp W Negotiating with foreign business persons an introduction for Americans with propositions on six cultures Working paper 85-6 Leonard N Stern School of Business New York University 1985
86 Graham J L et Herberger R A laquo Negotiators abroad ndash donrsquot shoot from the hip raquo Harvard Business Review juillet-aoucirct 1983 p 160-168 Hall E T et Hall M R Guide du comportement dans les affaires internationales Allemagne France Eacutetats-Unis Le Seuil 1990
87 Graham J L et Herberger R A ibid88 Graham J L et Sano Y Smart bargaining doing
business with the Japanese Cambridge MA Ballinger 1984 Tung R L laquo How to negotiate with the Japanese raquo California Management Review vol 26(4) 1984 p 62-77 De Mente B Japon eacutethique et eacutetiquette dans le monde des affaires Eyrolles 1990
89 Hall E T et Hall M R Les diffeacuterences cacheacutees ndash Une eacutetude de la communication internationale Comment communiquer avec les Allemands Hambourg Grune et Jahr AGampCo service de publiciteacute de Stern 1984 Burt D N laquo The nuances of negotiating overseas raquo Journal of Purchasing and Material Management vol 25(1) 1989 p 56-62 Pateau J Une eacutetrange alchimie la dimension interculturelle dans la coopeacuteration franco-allemande CIRAC Eacuteditions 1998
90 Un proverbe allemand dit laquo le diable est dans le deacutetail raquo
91 Burt D N ibid Hall E T et Hall M R ibid 1990 Gruere J-P et Morel P Cadres franccedilais et communications interculturelles Eyrolles coll laquo Cadres amp Dirigeants raquo 1991 Asselin G Au contraire Intercultural Press 2002
92 Hall E T et Hall M R ibid 1990
Chapitre 101 World Investment Report 2010 Confeacuterence des
Nations unies pour le commerce et le deacuteveloppe-ment (CNUCED) New York-Genegraveve
2 Ghemawat P laquo Distance still matters the hard reality of global expansion raquo Harvard Business Review vol 79(8) 2001 p 137-147
3 Alexandre-Bailly A Bourgeois D Gruegravere J-P Raulet-Croset N Roland-Leacutevy C et Tran V Comportements humains et management 4e eacutedition Pearson 2013
4 Prahalad C K et Doz Y The multinational mission New York The Free Press 1988
5 Johansson J K Global marketing Foreign entry local marketing and global management McGraw-Hill International 2006
6 Immelt J R Govindarajan V et Trimble C laquo How GE disrupts itself raquo Harvard Business Review octobre 2009 p 3-12
7 Perlmutter H laquo The tortuous evolution of the multinational corporation raquo Columbia Journal of World Business janvier-feacutevrier 1969
8 Ghemawat P laquo Regional strategies for global leadership raquo Harvard Business Review deacutecembre 2005 p 98-108
9 Knight G Madsen T K et Servais P laquo An inquiry into born-global firms in Europe and the USA raquo International Marketing Review vol 21(6) 2004 p 645-665
10 Oviatt B M et McDougall P P laquo Global start-ups entrepreneurs on a worldwide stage raquo Academy of Management Executive vol 9(2) 1995 p 30-34
11 Olsen M et Boxenbaum E laquo Bottom-of-the-pyramid organizational barriers to implementation raquo California Management Review vol 51(4) eacuteteacute 2009 p 100-125
12 McFalls R laquo Testing the limits of lsquoinclusive capitalismrsquo raquo Journal of Corporate Citizenship vol 28 hiver 2007 p 85-98
13 Mayrhofer U et Urban S Management interna-tional des pratiques en mutation Pearson 2011
14 Mayrhofer U laquo La gestion des relations siegravege-filiales un enjeu strateacutegiques pour les firmes multinationales raquo Revue franccedilaise de gestion vol 37(212) 2011 p 65-75
15 Davidson W H et Haspeslagh P laquo Shaping a global product organization raquo Harvard Business Review juillet-aoucirct 1982 p 125-132
16 Johansson J K ibid17 Moumlller K et Rajala A laquo Organizing marketing
in industrial high-tech firms the role of internal marketing relationships raquo Industrial Marketing Management vol 28 1999 p 521-535
18 Meacutehaignerie S laquo Diversiteacute et alignement culturel l rsquoangle mort du management des grands comptes internationaux raquo ACCOMEX no 97 laquo Dossier l rsquointerculturel raquo mars 2011 p 17-19
19 Bartlett C et Ghoshal S Managing across borders the transnational solution Boston Harvard Business School Press 1989
20 Davidow W H et Malone M S The virtual corporation New York Harper Collins Publisher 1992 (version franccedilaise LrsquoEntreprise agrave lrsquoacircge du virtuel Paris Maxima 1995)
21 Ungson G Steers R et Park S Korean entre-prise the quest for globalization Boston Harvard Business School Press 1997
22 Mayrhofer U et Urban S ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
457Notes par chapitre
23 Freacutery F Benetton ou lrsquoentreprise virtuelle 2e eacutedition Vuibert 2003
24 Bournois F Duval-Hamel J Roussillon S et Scaringella J-L Comiteacutes exeacutecutifs voyage au cœur de la dirigeance Eyrolles-Eacuteditions drsquoOrga-nisation 2007
25 Roth F laquo La gouvernance des firmes multinatio-nales continuiteacute ou rupture raquo in U Mayrhofer (dir) Le Management des firmes multinationales Magnard-Vuibert 2011 p 71-86
26 Chevalier M laquo Entreprises les familles aux manettes raquo Alternatives eacuteconomiques no 298 janvier 2011 p 62-64
27 Dossier Le Monde laquo Le capitalisme familial en question raquo Le Monde Mardi 18 feacutevrier 2014 p 6-7
28 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos op business leaders are revolutionizing management Harvard Business School Publis hing 2010
29 Luo X Chung C-N et Sobczak M laquo How do corporate governance model differences affect foreign direct investment in emerging econo-mies raquo Journal of International Business Studies vol 40(3) avril 2009 p 444-467
30 Nurdin G Lemaire J-P et Prime N laquo Le controcircle de gestion un eacuteleacutement propre agrave la culture occidentale raquo Eacutechanges no 91 aoucirct-septembre 2002 p 66-68
31 Mayrhofer U et Urban S ibid p 23232 Mayrhofer U laquo La gestion des relations
siegravege-filiales un enjeu strateacutegique pour les multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 65-75
33 Giraud F Saulpic O Delmond M H Bonnier C De Geuser F Lau lusa L Naulleau G Mendoza C et Zrihen R LrsquoArt du controcircle de gestion enjeux et pratiques Gualino 2009
34 Laulusa L laquo The Influence Of Confucian Values During The Process Of Management Control In A Chinese State-Owned-Enterprise In Beijing raquo Asia Pacific Management Review Proceedings of the 12th Asia Pacific Management Conference Managing Competitiveness in the Knowledge Economy Asian Institute of Technology (AIT) Thaiumllande 17-19 novembre 2006
35 Mayrhofer U et Urban S ibid p 23836 Beddi H laquo Quel rocircle du siegravege dans les firmes
multinationales raquo Revue franccedilaise de gestion vol 3(212) 2011 p 77-92
37 Bjoumlrkman A et Piekkari R laquo Language and foreign subsidiary control an empirical test raquo Journal of International Management vol 15 2009 p 105-117
38 Ollivier A laquo Le controcircle en marketing raquo Encyclopeacutedie du management t 1 Vuibert 1991 p 352-365
39 Gabi l l iet P Robbins S et Decenzo D Management lrsquoessentiel des concepts et des pratiques 6e eacutedition Pearson 2008
40 Gabilliet P ibid p 2841 Johanson J et Vahlne J-E laquo The internatio-
nalization process of the firm ndash a model of knowledge development and increasing foreign markets commitments raquo Journal of International Business Studies vol 8(1) 1977 p 23-32
42 Johanson J et Vahlne J-E laquo The Uppsala inter-nationalization process model revisited from liability of foreignness to liability of outsider-ship raquo Journal of International Business Studies vol 40 2009 p 1411-1431
43 Chevrier S Geacuterer les eacutequipes internationales tirer parti de la rencontre des cultures dans les organisations 2013 PUL
44 Hurtiger J-M Strateacutegie globale et culture locale un mecircme produit peut-il concilier les deux Eacutecole de Paris du management seacuteance du 19 deacutecembre 2007 (httpwwwecoleorg)
45 Barczak G McDonough E et Athanassiou N laquo So you want to be a global project leader raquo Research Technology Management mai-juin 2006 p 28-35
46 Samovar L A Porter R E McDaniel E R et Roy C S Communication between cultures 8e eacutedition CENGAGE Learning Custom Publishing 2012
47 Hall E T The dance of life New York Anchor Press Doubleday 1983 p 74 (version franccedilaise La Danse de la vie Paris Le Seuil 1984)
48 Hall E T Beyond culture Garden City New York Anchor Press 1976 (version franccedilaise Au-delagrave de la culture Paris Le Seuil 1979)
49 Takahashi T Histoire de la psychanalyse au Japon (sous la direction de R Jaccard) Hachette Livre de Poche 1982
50 Usunier J-C laquo La neacutegociation face aux barriegraveres de langage raquo Revue franccedilaise de gestion septembre-octobre 2001 p 39-50
51 Chomsky N Aspects of the theory of syntax Cambridge MA MIT Press 1965
52 Kassis-Henderson J laquo The Implications of language boundaries on the development of trust in international management teams raquo in M N K Saunders D Skinner G Dietz N Gillepsie et R J Lewicki (eacuted) Organizational Trust A Cultural Perspective Cambridge Companions to Management Cambridge University Press 2010 p 358-382
53 Argyle M Bodily communication New York International Universities Press 1975
54 Morris D Le Langage des gestes un guide inter-national Calmann-Leacutevy 1997
55 Hall E T The dance of life New York Anchor Press Doubleday 1983 (version franccedilaise La Danse de la vie Le Seuil 1984)
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
458 Marketing international
56 Kamdem E laquo Temps et travail en Afrique raquo in J-F Chanlat (dir) LrsquoIndividu dans lrsquoorganisation les dimensions oublieacutees Presses de lrsquouniversiteacute de Laval-Eacuteditions Eska 1990 p 231-255
57 Observatoire international des salarieacutes TNS SOFRES 2007
58 Barsoux J-L et Lawrence P French manage-ment elitism in action Londres Cassell 1997
59 Adler N J International dimensions of organi-zational behavior 3e edition Kent Publishing Company 1999
60 Gabilliet P Ibidem p 28861 Derakhsan F et Fatehi K laquo Cross-cultural
motivation raquo in K Fatehi International mana-gement a cross-cultural approach Prentice Hall 1996 p 227-253
62 Observatoire international des salarieacutes TNS SOFRES 2007
63 Actes de la recherche en sciences sociales Le Pouvoir eacuteconomique 2012 Seuil
64 Davoie E et Ravasi C laquo The relative stability of national career patterns in European top management careers in the age of globalisa-tion a comparative study in FranceGermanyGreat Britain and switzerland raquo European Management Journal 31 2013 p 152-163
65 McGregor D Leadership and motivation MIT Press 1966
66 House R J Ha nges P J Jav ida n M Dorfman P W Gupta V et Globe Associates Culture leadership and organizations the GLOBE study of 62 societies Thousand Oaks CA Sage 2004
67 Sinha J B P The nurturant-task leader New Delhi Concept 1980 Sinha J B P Culture and Organisational behavior 2008 Sage publications India
68 Cappelli P Singh H Singh J et Useem M The India way how Indiarsquos top business leaders are revolutionizing management Harvard Business School Publishing 2010
69 Adler N J International dimensions of orga-nizational behavior 4e eacutedition South-Western College Pub 2001
70 Grin F Sfreddo C et Vaillancourt F Langues eacutetrangegraveres dans l rsquoactiviteacute professionnelle rapport final au Fonds national de la recherche scientifique 2009 httpwwwunigechtraduc-tion-interpretationrecherchesgroupeselfrecherche-activiteLEAPLEAP-RF-7logospdf
71 Bellard E et Schneider S laquo Le mythe des eacutequipes multiculturelles raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 189-199
72 Adler N J ibid 200173 Ghosn C laquo Saving the business without losing
the company raquo Harvard Business Review 2002
Ghosn C et Ries P Citoyen du monde 2003 Grasset
74 Adler N J laquo Organizational development in a multicultural environment raquo Journal of Applied Behavioral Science vol 19(3) eacuteteacute 1996 p 349-365
75 Barney J laquo Firm resources and sustained competitive advantage raquo Journal of Management vol 17(1) 1991 p 99-120
76 Wisner A Pavard B Benchekroun T H et Geslin P Anthropotechnologie vers un monde industriel pluricentrique Octares Eacuteditions 1997 p 89-95
77 Geslin P Choix technologiques et impacts organisationnels quelques petites thegraveses anthro-pologiques sur la circulation des connaissances des hommes et des techniques Les Amis de lrsquoeacutecole de Paris 23 mars 2009 (httpwwwecoleorg)
78 Dinur A Hamilton R D et Inkpen A C laquo Critical context and international intrafirm best-practice transfers raquo Journal of International Management vol 15 2009 p 432-446 Ambos T C et Ambos B laquo The impact of distance on knowledge transfer effectiveness in multinational corporations raquo Journal of International Management vol 15 2009 p 1-14
79 Holden N Cross-cultural management a knowledge management perspective Prentice Hall 2002
80 Lemaire J-P et Prime N laquo Le levier culturel dans la croissance de lrsquoorganisation agrave lrsquointerna-tional raquo ACCOMEX mai-juin 2002 p 14-18
81 Bouissou J laquo La multinationale du deacuteveloppe-ment raquo Le Monde 8 mars 2013
82 Deheunynck P La Uniqueness de Danone Les Amis de lrsquoeacutecole de Paris 9 novembre 2007 (httpwwwecoleorg)
83 Lemaire J-P et Prime N laquo De la culture drsquoentre-prise agrave la culture groupe lrsquoenjeu de la diffusion internationale raquo Premiegraveres rencontres sur la diversiteacute les deacutefis de la diversiteacute IAE de Corse Corte 6-8 octobre 2005
84 Ghosn C laquo Saving the business without loosing the company raquo Harvard Business Review janvier 2002 p 37-45
85 Lemaire J-P et Prime N laquo Lrsquoenjeu de la diffu-sion internationale de la culture raquo in Comiteacute Exeacutecutifs Voyage au cœur de la dirigeance F Bournois J Duval-Hamel S Roussillon et J-L Scaringella (dir) Eyrolles Eacuteditions drsquoOrga-nisation 2007 p 511-517
86 Lemaire J-P et Prime N laquo Preacuteparer lrsquoorgani-sation agrave lrsquoaventure internationale raquo in LrsquoArt de la croissance ESCP Europe Bain amp Company Eacuteditions Village Mondial 2007 p 209-213 (article publieacute agrave lrsquoorigine dans Les Eacutechos hors-seacuterie LrsquoArt de la croissance 5 14 deacutecembre 2006)
87 Ambos T C et Ambos B ibid88 Dinur A et al ibid
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
459Notes par chapitre
89 Holden N ibid90 Brannen M Y Piekkari E et Tietze S laquo The
multifaceted role of language in international business unpacking the forms functions and features of a critical challenge to MNC theory and performance raquo Journal of International Business Studies 2014 special issue ndeg 45 p 495-507
91 Barmeyer C et Davoine E (2011) laquo Le transfert des pratiques RH dans la firme multinationale le cas des codes de conduite raquo dans D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondialisation nouveaux contextes nouveaux enjeux collection AGRH Vuibert p 77-93
92 Sauliegravere J laquo French Co vs the World le deacutefi de lrsquoanglicisation pour les entreprises fran-ccedilaises raquo La gazette de la socieacuteteacute et des techniques septembre 2012 ndeg 68 p 1-5
93 The high cost of low performance the essen-tial Role of communications PMIrsquos pulse of the profession in-depth report Project Management Institute Inc Headquarters 14 Campus Blvd Newtown Square USA May 2013
94 Neeley T et Kaplan R S laquo Whatrsquos your language strategy raquo Harvard Business Review September 2014
95 Laurent A laquo Reacuteinventer le management au carrefour des cultures raquo LrsquoArt du management module 13 Village Mondial 1997 p 489-493
96 OrsquoGrady S et Lane H W laquo The psychic distance paradox raquo Journal of International Business Studies 27(2) 1996 p 309-333
97 Laineacute S Les diffeacuterences invisibles propos sur la communication entre Italiens et Franccedilais Personnel ndash ANDCP no 398 avril 1999 p 49-54
98 Un journaliste demanda un jour agrave Marcel Pagnol laquo Comment expliquez-vous que votre piegravece Marius traduite en japonais ait connu un grand succegraves agrave Tokyo Qursquoest-ce qui peut ecirctre
inteacuteressant lagrave-bas dans les petits drames domes-tiques du vieux port agrave Marseille rdquo Il reacutepondit laquo Voyez-vous je crois que pour ecirctre de partout il faut drsquoabord ecirctre de quelque part raquo (Citeacute par Claude Riveline laquo Le singulier et lrsquouniversel raquo Le Journal de lrsquoEacutecole de Paris ndeg 59 mai-juin 2006 p 7)
99 Cerdin J-L et Peretti J-M laquo Les deacuteterminants de lrsquoadaptation des cadres franccedilais expatrieacutes raquo Revue franccedilaise de gestion juin-juillet-aoucirct 2000 p 58-66
100 Bournois F et Point S laquo Quatre tendances cleacutes dans l rsquointernationalisation RH des grandes entreprises franccedilaises raquo in D Cazal E Davoine P Louart et F Chevalier (dir) GRH et mondia-lisation nouveaux contextes nouveaux enjeux Vuibert 2010 p 25-42
101 Bouissou J laquo Informatique les socieacuteteacutes indiennes essaiment hors de leurs frontiegraveres raquo Le Monde 4 mai 2007
102 Ruet J laquo Un modegravele drsquoaffaires global base sur les hommes raquo Le Monde 3 mars 2009
103 Barmeyer C et Mayrhofer U laquo The contribu-tion of intercultural management to the success of international mergers and acquisitions an analysis of the EADS group raquo International Business Review vol 17(1) 2008 p 28-38
104 Bresman H Birkinshaw J et Nobel R laquo Knowledge transfer in international acquisi-tions raquo Journal of International Business Studies vol 41 2010 p 5-20
105 Stahl G K et Mendenhall M E Mergers and acquisitions managing culture and human resources Stanford University Press 2005
106 Zaharna R S laquo Self shock the double-binding challenge of identity raquo International Journal of Intercultural Relations vol 13(4) 1990 p 501-526
copy 2015 Pearson France ndash Marketing International 2e eacutedition - 9782326001077
