Notes from Google Search Quality Evaluation Guidelines November 2015
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Transcript of Notes from Google Search Quality Evaluation Guidelines November 2015
Notes from Google Search Quality Evaluation
Guidelines November 2015Put together by @ivanpashov
www.google.com/insidesearch/howsearchworks/assets/searchqu
alityevaluatorguidelines.pdf
Most pages are created to be helpful for users. Some pages are created merely to make money, with little or no effort to
help users
The first step in understanding a page is figuring out its purpose
The purpose of a page is the reason or reasons why the page was created
Every page on the Internet is created for a purpose, or for multiple purposes
Common helpful page purposes include (but are not limited to):
● To share information about a topic● To share personal or social information● To share pictures, videos, or other forms of media● To express an opinion or point of view● To entertain● To sell products or services● To allow users to post questions for other users to answer● To allow users to share files or to download software
All content on a webpage can be classified as one of the following: Main
Content, Supplementary Content or Advertisements/Monetization (Ads)
Main content is any part of the page that directly helps the page achieve its
purpose
Main content can be text, images, videos or page features
such as calculators, games, etc.
Webmasters directly create and/or control the main content of the page
Quality of the main content is determited by how much
1. time2. effort3. expertise; and4. talent/skill
have gone into the creation of the page
We will consider content to be low quality if it is created without adequate time,
effort, expertise, or talent/skill
Pages with low quality MC do not achieve their purpose well
Adjectives associated with colours:
Red: love and passionOrange: enthusiasm and happiness
Yellow: joy and hopeGreen: growth and stability
Blue: responsibility and strengthPurple: ambition and royaltyWhite: goodness and purityBlack: elegance and power
Use as few words as possible to communicate your idea
Don't use lots of words to communicate only basic ideas or facts
We have very different standards for pages on large, professionally-produced
business websites than we have for small amateur, hobbyist, or personal
websites
All PQ (page quality) rating should be done in the context of the purpose of the
page and the type of website
Look carefully at the SC (secondary content). If it is unhelpful or distracting,
think about why it is included on the page
Unhelpful or distracting SC that benefits the website rather than helping the user
is a reason for a low rating
A lack of helpful SC (secondary content) on large websites with a lot of content
may be a reason for a low rating
To summarize, a lack of helpful SC may be a reason for a low quality rating,
depending on the purpose of the page and the type of website
If a website is not being maintained and updated enough for its purpose, that is a
reason for a low page quality rating
Websites and pages should be created to be helpful for users
Websites and pages which are created to harm users, deceive users, or only make money with no attempt to help
users should be rated lowest
Lack of purpose pages
All deceptive pages should be rated lowest. Use the lowest rating if a
webpage page is deliberately created to deceive and potentially harm users in
order to benefit the website
The quality of the MC (main content) is one of the most important considerations
in PQ (page quality) rating
We’ll judge the quality of the MC by thinking about how much time, effort,
expertise, and talent/skill was involved in content creation
Why would a page exist without MC (main content)?
Pages with MC which is completely unhelpful for the purpose of the page, should be considered to have no MC
Pages created with the intent of luring search engines and users, rather than
providing meaningful MC (main content) to help users, should be rated lowest
Gibberish pages with meaningless content are useless for users and should
be rated lowest quality
Manual curation
Value added for users
If all or most of the MC (main content) on the page is copied, think about the
purpose of the page. Why does the page exist? What value does the page have
for users? Why should users look at the page with copied content instead of the
original source?