Homeschool Curriculum Catalog for 2012 from My Father's World
Not Your Father's World
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Transcript of Not Your Father's World
![Page 1: Not Your Father's World](https://reader031.fdocuments.us/reader031/viewer/2022030207/58aa05911a28abec248b6b2b/html5/thumbnails/1.jpg)
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NOT YOURFATHER'S WORLD
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THE WORLD WE LIVE IN AND DO BUSINESS INIS CHANGING – FAST.
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That means two things;first, our customers have changed,and second, we must change tokeep up with them.
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While business fundamentals likesystematizing, getting organized andmeasuring key indicators remainconstant, just about everything else isin flux.
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What does this mean for you?
Even compared to just 10 years ago,the digital age has forced a transitionto much more informational vs.ideological thinking.
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Now more than ever price iscommoditized and valuede-emphasized.
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Most of you are likely not in thecommodities business (think sellingwidgets vs custom homes andremodeling). Therefore you cannotcompete on price and survive.
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So how can you adapt – or better yet,how must you adapt to stay inbusiness and thrive?
The answer lies in community. Iftoday's world is informational, it is alsomuch more relational!
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Today's community at large is theinternet. And most (if not all) of yourprospects already belong to it.
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To adapt, your business, regardlessof size, must behave like amini-community or tribe within thecommunity at large.
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You must be visible and participatingin a way that allows prospectivecustomers to find you and becomeinterested enough to want to knowmore.
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In other words, for a prospect to trustyou enough to reach out to you, youmust first be perceived as acommunity member.
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In our fathers' world trust and valuewere largely assumed, andtransactions were a logical next step.
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But this is not your father's world. It'sfast, and requires a community oftrusting relationships for organizationsto connect and succeed.
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Need help?Call Legacy Business Leaders:330-470-1300.LegacyBizLeaders.com