NOT PROTECTIVELY MARKED DCC Tim Madgwick North Yorkshire Police ACPO Lead for Motorcycling Realising...

NOT PROTECTIVELY MARKED


DCC Tim MadgwickNorth Yorkshire Police

ACPO Lead for Motorcycling

Realising the Motorcycle Opportunity - An ACPO and MCIA Motorcycle Safety

Framework



Key Agencies

Departmentfor Transport

Driver & VehicleStandards Agency

Transport for London



Why do we need a safety framework?

331 motorcyclists killed in 2013

Nearly 5000 motorcyclists seriously

injured

Motorcyclists = 1% of total road traffic, but 19% of all road user

deaths

‘SMIDSY’ – too many motorcyclists killed or

injured at junctions

Further work required on road safety

initiatives and positive

approach to motorcycle integration within wider

transport

An emerging slow-down in casualty reduction



Aims

More engagement

with rider groups.

Educate drivers to be aware of bikes – Think!

Create a balance with cycling and a more

mature approach to ptw safety

Errant behaviour – positively change

through education as the primary option

Reduce the number of motorcyclists killed or

seriously injured on the roads

Change of attitude towards motorcyclists – recognise

they are a valuable part of the transport mix

Improve the standard of motorcycle

training



What does the research say?

More motorcycles

Better road users

More congestion

More motorcycle usage

More Motorcycles – Safer Roads

Better road users

Reduction in casualties

Modal shift to motorcycle

Better road users



Theme 1 – Road User Awareness

• Lessons re safe road use from an earlier age. We learn to swim…….

• Theory test in schools after compulsory road user education

• More balanced public information re safety statistics

• Recognition by Government of Motorcycling as legitimate transport

• A safer, less vulnerable road environment for motorcycles

• Do riders make better car drivers?



Theme 2 – Educate to Deliver• ACPO Motorcycle Safety Strategy – Education is key

message.

• Motorcycling week of action - 30th Mar - 5th Apr 2015

• Motorcycle Safety Plan – Toolkit for Police Forces (March 2015)

• Promote the use of RIDE Scheme

• Develop speed awareness course tailored for motorcycles



Theme 2 – Continued• Improve quality of pre and post test training – raise

standards of riding

• Improve CBT and learner rider safety

• Establish motorcycle community support for aims

• Secure BikeSafe’s position as best practice in rider assessment

• Improved safety messaging – all road users



Theme 3 – Motorcycles as a Practical Solution

• Helps reduce traffic congestion and pollution

• Improve transport efficiency and economy

• Address long-held institutional attitudes about motorcycles

• Create better policy to help improve motorcycle rider safety



Theme 4 – Unlocking the Benefits of Motorcycling

• Improve range of transport mobility options for the public

• Increase uptake of motorcycles as lower congesting and CO2 polluting vehicles

• Look at incentives for ultra low emission vehicles

• Motorcycle to work scheme proposal



Theme 5 – Better Motorcycle Industry Engagement in Society

• Greater public and governmental confidence to motorcycling and the industry

• Generate new markets with commuter riding as its founding basis

• Continue product improvements in both safety and consumer usability



Theme 6 – Partnership with Cycling

• To create full working partnership with cycling

• Improve citizen mobility choice

• To reduce conflict between cyclists and motorcyclists

• To make progress in shared areas of interest



ACPO Motorcycle Safety Plan

Toolkit for Police Forces to use with partners to make motorcycling safer

Spring 2015

Key areas (to include good practise):

Education

Intelligence-led Enforcement

Promote use of RIDE and BikeSafe

Improved use of media

Different Partnership working (dealers, rider groups, media)

Cross-border working

Use of plain vehicles



Any Questions?

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