Not Just More Traffic, Better Traffic - Smart Site Navigation
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Transcript of Not Just More Traffic, Better Traffic - Smart Site Navigation
Not Just More Traffic,Better Traffic
Smart IA and Site Navigation
Mike Pantoliano@MikeCPDistilled
In An Ideal World
• Clean Slate• Map out sitemap for UX/SEO
IA / SEO
Sure, this is nice, but large sites can really struggle
Competitiveness
Faceted Navigation
TrendToGo.com Amazon.com BestBuy.com
Our Example
• Large eComm site• 100,000+ High End Stationary Products• Faceted Navigation• Great User Experience• Awful for SEO
The Big Problem
AJAX does not create new pages!
The Big Problem
Result
Missing out on tons of longer-tail traffic!
Other Problems
JavaScript isn’t the only potential culprit
• Poor IA leading to weak indexation• iFrames• Dropdown Sorting
Solution
Fall back to static HTML pages when no JS detected
How to preserve UX but allow crawlability?
Results
Organic traffic increased 72%SEO
Conversions up 76%UX
Sales up 136%
Take Away
Export your navigation into ExcelGet search volume from GKT
Brainstorm/mine for new keywords
Take Away
Are you missing out on organic landing page opportunities?
Thanks!
Mike Pantoliano@MikeCPDistilled
http://dis.tl/excelninjahttp://dis.tl/xenu-excel