Not Just a Blog: Using WordPress for eCommerce
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Transcript of Not Just a Blog: Using WordPress for eCommerce
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WILL HANKE
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Three Parts
Basic SEO (all sites)
Ecommerce-specific SEO
Channel Expansion
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Get Your SEO in Order!Meta Page Titles
Meta Descriptions
Friendly URLs
XML Sitemap
Site & Product Schema
Mobile Friendly
Blogs/Content Creation
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1. Meta tags
<meta name=“keywords”>
<meta name=“description”>
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<meta name=“keywords”>
<meta name=“description”>
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2. robots.txt
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domain.com/robots.txt
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3. Heading Tags
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4. Friendly URLs
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5. Rich Snippetsaka “MicroData”
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developers.google.com/structured-data/testing-tool/
or
bit.ly/RCMsnippet
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yoast.com/wordpress/plugins/yoast-woocommerce-seo/
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6. XML Sitemap
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7. Repetitive Info
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8. Content Strategy
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9. Targeted Keywords
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SEMRush.com
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17 Point SEO Checklist
bit.ly/RCM17SEO
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Ecommerce-Specific SEO Needs
SKUs
Product Titles
Produce Short Description
Product Description
Product Pictures
UPCs
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SKUs
“Stock Keeping Unit”
Unique per item
Alphanumeric
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Product Titles
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Product Titles
70 Characters
(site)
199 Characters
(Amazon)
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Product Short Descriptions
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Product Short Descriptions
2-3 sentences that explain
the product
Think benefits, not features
“Hit the feels”
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Product Descriptions
Explain your product in
detail
Features, sizes, colors, etc
Think of SEs, not everyone
will read this area
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Product Pictures
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Product Pictures
Clear, crisp, good resolution
White background
The more, the better
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Channel Expansion Considerations
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Bullet Points
1-5 quick hits about product
Benefits, not features
Bonuses, free shipping, etc
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Pricing Adjustments
Amazon 15-18%
Compete with yourself
Shipping fees
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UPCs
Try to Make Your Vendor Pay
for them First
If not, buy them and take off
your next invoice
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UPCs
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Make Sure You’re Tracking Sales
analytics.google.com
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Is Your Website Ready?
redcanoemedia.com/lp/seo-audit/
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What Questions Do You Have?
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Thank You! Take a Resource List
314-514-5SEO