Not all about the Online
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Porter Novelli 4 February 2010 Not all about the Online Kerry Gaffney Head of Digital, PN UK # tags: #smwLDN
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A short introduction to the Porter Novelli approach to integrated communications prepared and delivered for Social Media Week London 2010
Transcript of Not all about the Online
Porter Novelli 4 February 2010
Not all about the Online
Kerry GaffneyHead of Digital, PN UK
# tags:#smwLDN
Porter Novelli 4 February 2010
Not all about the online
Porter Novelli 4 February 2010
2. Digital agencies will
disappear
Porter Novelli 4 February 2010
“Digital agencies will either evolve into creative studios—useful for developing widgets and viral videos—but strategy will be developed by agencies with a broader understanding of all media, not just a single medium.”
Paul Holmes, Jan 2010
http://www.holmesreport.com/
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
Porter Novelli 4 February 2010
Mainstream Media
Real WorldDigital
Porter Novelli 4 February 2010
In theory
Porter Novelli 4 February 2010
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
Mainstream Media
Digital
Porter Novelli 4 February 2010
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
Mainstream Media
Real WorldDigital
Porter Novelli 4 February 2010
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
Porter Novelli 4 February 2010
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
Mainstream Media
Real WorldDigital
Porter Novelli 4 February 2010
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
Mainstream Media
DigitalReal World
Porter Novelli 4 February 2010
In practice
Porter Novelli 4 February 2010
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
Porter Novelli 4 February 2010
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
Porter Novelli 4 February 2010
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
Porter Novelli 4 February 2010
Speaking to all the designers and animators from the other 11 agencies (hello to all we met!) it seems they were all as equally impressed with our clip as we had been with theirs and most of them had had just as positive a time as us when working on the new HP Z800 machines. So as far as I can see this can only be good news for Hewlett Packard and bad news for their competitors as their Z800 seems to be holding more than its own against the likes of the Mac pros and may possibly change the way design agencies will think when they go to choose machines for their studio in future.
http://www.midgibyte.com/blog/
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
Porter Novelli 4 February 2010
Thank you.
