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NORTHWESTERN ATHLETICS:Programs In Action
Amy Potter,General Manager
Ryan Chenault,Associate Director for Sales & Marketing
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MISSION STATEMENT
The collective goal of Northwestern University and Northwestern's Athletic Department is to provide our student-athletes with a world-class experience academically, socially
and athletically.
A major component to deliver this experience is to obtain the necessary resources to facilitate their achievement both in
the classroom as well as on different playing fields.
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As one of the nation’s elite athletic programs Northwestern University fields teams in 19 intercollegiate sports in the Big Ten Conference
The Big Ten leads the nation in game attendance and television coverage
Over 350,000 Big Ten alumni live in Chicago
Men’s
Baseball
Basketball
Football
Golf
Soccer
Swimming
Tennis
Wrestling
Women’s Basketball
Cross Country Fencing
Field Hockey Golf
Lacrosse Soccer Softball
Swimming Tennis
Volleyball
WILDCAT TEAMS
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WHO WE SERVE
Fans Sport Program
s
Corporate
Partners
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REVENUE GENERATION
Ticket Sales/Revenue SharingDevelopment
Corporate PartnershipsMedia RightsAncillary Revenues
Merchandise/ConcessionsFacility Rentals
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Ryan FieldCapacity: 47,130
Welsh-Ryan ArenaCapacity: 8,117
ATHLETICS VENUES
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TICKET SALES PLAN
Football and Men’s Basketball
•Group tickets
•Mini-ticket plans
•Season Tickets
•Luxury Seating
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PARTNERSHIP MISSION
• Visible, deep relationship within athletics
• Category exclusivity
• Ownership of the programs
• Business development, community relations and human capital
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WILDCAT PARTNERS
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MARKETING ASSETS
EXCLUSIVE PARTNERSHIP OPPORTUNITES
HOSPITALITY ADVERTISING PROMOTIONS
• GAME DAY & WEEKLY RADIO
• STADIUM & ARENA SIGNAGE
• ON-LINE
• PUBLICATIONS
• TICKETING
• VIP EVENTS
• PROMOTIONAL TRIPS
• MARKS
• GAME DAY MARKETING
• EVENT MARKETING
• DIRECT MARKETING
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CORPORATE PARTNERSHIP PROGRAM
WILDCAT ALLEY
Corporate Partners host the official fan-fest just steps away from
Ryan Field before all home football games. Includes branding and
event marketing opportunities to thousands of fans at the hospitality
area, Kids Zone and sports-experience elements.
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CORPORATE PARTNERSHIP PROGRAM
MILITARY AND VETERANS PROGRAM
Corporate Partners and guests in the presentation of the American flag at every
football and men’s basketball contest as well as special Veterans’ Day activities at
a select football game. Area veterans and active members of the Armed Forces
receive discounted admission to and in-game recognition at all athletic events.
Weekly essays and interviews with Athletic staff and student athletes are featured
on NUSports.com and Wildcats Weekly (WGN-AM).
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CORPORATE PARTNERSHIP PROGRAM
FOOTBALL FRIDAY – PREGAME RECEPTION
Corporate Partners, along with select coaches and staff, will attend a
networking reception at Dr. Jim Phillips’ home the Friday night before
a home game.
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CORPORATE PARTNERSHIP PROGRAM
FACILITY USE
Corporate Partners can host up to 100 guests at any on-campus
Athletic facility for a non-game day corporate event. Includes a one
hour skills lesson with a select head coach. Ex: Swing instruction from
Men’s Golf coach Pat Goss (coaches PGA Touring pro and
Northwestern Alum Luke Donald).
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MEDIA EXPOSURE
BIG TEN NETWORK
The Big Ten Network is an regional sports network dedicated to the Big Ten Conference. Available to
approximately 73 million households nationwide in the United States and Canada, it is the first internationally
distributed network dedicated to covering a single college conference.
The network is a 20-year joint project of the Big Ten Conference, and Fox Cable Networks.
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MEDIA EXPOSURE
BIG TEN NETWORK
Each year, the network televises approximately:
Between 35 and 40 football games 105 regular season men's basketball games Big Ten Men's Basketball Tournament games
55 women's basketball games Big Ten Women's Basketball Tournament games Hundreds of additional sporting events -Olympic
sports Dozens of Big Ten Championship events
Nightly highlights show Coaches' shows Classic games
Original programming
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Football and Basketball Opportunities
Pre-Game, Play-by-Play, Halftime
and Post-Game
• 11 Football Games
• 27 Basketball Games
• Show Entitlements
• :60 and :30 spots
• Branded Features
• Live Mentions
• “Wildcat Insider” Thu 7:30-8:00pm
MEDIA EXPOSURE
Wildcat Radio Broadcasts
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Questions?
Thank you for your time.
GO ‘CATS!