Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9,...
description
Transcript of Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9,...
![Page 1: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/1.jpg)
Northwest Region CSI
Are You An Education Destination or a Tourist Trap?
Joy Davis, CSI CCPRMay 9, 2014
#NWRC14
![Page 2: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/2.jpg)
Credit(s) earned on completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
This course is registered with AIA
CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner ofhandling, using, distributing, or dealing in any material or product.___________________________________________Questions related to specific materials, methods, and services will be addressed at the conclusion of this presentation.
#NWRC14
![Page 3: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/3.jpg)
Generations X/Y and the Millenials have grown up in a different world than the Boomers that preceded them. They believe they'll change jobs more often and experience more bouts of unemployment. They learned the meaning of the term "ROI" early. They also went to school in classrooms and played video games that emphasized team work and failing fast. Add it all together, and you know you need a new approach to the education programming at the heart of your marketing. Come to this session to discuss how to create education that inspires as much as it informs.
CourseDescription
#NWRC14
![Page 4: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/4.jpg)
LearningObjectives
1) Understand what the next generation is looking for in
programming
2) Learn what it means to be a Thought Leader in the construction
community
3) Identify a "positively challenging" environment
4) Understand why you should burn the lectern
At the end of the this course, participants will be able to:
#NWRC14
![Page 5: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/5.jpg)
Who’s in the Room Today?
#NWRC14
![Page 6: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/6.jpg)
Education Is What They Want
Corporate Partners – Build their packages around
education– Will only participate in strong
chaptersNon-Affiliate Members
– 12% of CSI’s membership– CSI’s fastest growing “chapter”– 64% join for the education
#NWRC14
![Page 7: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/7.jpg)
We’ve Known This For A While…
Professional development and education outranked "networking" 63% to 38% in our branding research
#NWRC14
![Page 8: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/8.jpg)
It’s Why They’re Leaving
#NWRC14
Lapsed Member Survey
Main Reason to Join: Industry-related education (46%)
Lowest ranked benefits: Committees/task teams Online member directory Member discounts
![Page 9: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/9.jpg)
“I don't join associations to go to
meetings. I don't need a ‘club.’”
Response from the FY14 Non-Affiliate Survey
#NWRC14
![Page 10: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/10.jpg)
Fierce Competition
#NWRC14
After-School
Programs
BILLABLE HOURS
![Page 11: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/11.jpg)
Not Just Any Education Will Do
“…Young professionals actively seek the opportunity to learn new skills. They want to continually expand and hone their skill-sets in case they do lose their jobs.”
#NWRC14
![Page 12: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/12.jpg)
Curation vs. Education
#NWRC14
Construction Product Representation Practice Guide page 26
![Page 13: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/13.jpg)
Rebuilding From the Ground Up
#NWRC14
![Page 14: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/14.jpg)
What Topics Do You Own?
#NWRC14
![Page 15: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/15.jpg)
Can You Spot a Niche?
#NWRC14
![Page 16: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/16.jpg)
Be a Thought Leader
#NWRC14
Anyone can beA Thought Leader
Share of Voice:Offer something useful
Share of Mind:Gain their respect
Share of Cash:Become their go-to resource
![Page 17: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/17.jpg)
The Tyranny of the PDH
How many of your clientsactually register for PDHs?
#NWRC14
![Page 18: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/18.jpg)
A Positively Challenging Environment• Participants’ beliefs are
challenged• New ideas are
introduced• Participants are
somehow changed by the event
• People leave inspired
Does this describe your education?
#NWRC14
![Page 19: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/19.jpg)
Pain Programming
#NWRC14
![Page 20: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/20.jpg)
DIY Speakers
#NWRC14
![Page 21: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/21.jpg)
Is It Education If There Are No Slides?• Games That Teach• Audience-Created Sessions• Scavenger Hunts• Role Play• Tours• Panels On Local Topics• Roundtables• ?
#NWRC14
![Page 22: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/22.jpg)
Burn the Lectern
#NWRC14
![Page 23: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/23.jpg)
Good Discussion is What Matters
#NWRC14
![Page 24: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/24.jpg)
Ask for More Than a 1hr Presentation• Custom Presentation• Newsletter/blog• Video Clip• Follow-up Chat• ?
#NWRC14
![Page 25: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/25.jpg)
Thought Leadership Marketing
#NWRC14
Market with Content
Share of Voice:Offer something useful
Share of Mind:Gain their respect
Share of Cash:Become their go-to resource
![Page 26: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/26.jpg)
Ask for the Re-Tweet
#NWRC14
I dare you to say no to that face…
![Page 27: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/27.jpg)
#NWRC14
Questions & Discussion
![Page 28: Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014](https://reader037.fdocuments.us/reader037/viewer/2022110215/568168b3550346895ddf8356/html5/thumbnails/28.jpg)
This concludes The American Institute of Architects Continuing Education Systems Course