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Transcript of Northland Strategic Doing Workshop
Strategic Doing in the Northland Region:A Workshop
Ed MorrisonPurdue Center for Regional DevelopmentNovember 19-20, 2009
Monday, November 23, 2009
Strategic Doing in the Northland Region:A Workshop
Ed MorrisonPurdue Center for Regional DevelopmentNovember 19-20, 2009
Monday, November 23, 2009
1. A stronger regional leadership team
2. A Northland Strategic Action Plan Version 0.1
3. Leaders who understand how to guide Strategic Conversations with Strategic Doing
4. Leaders comfortable with the Web 2.0 workspace: Northlandstrategy.net
My Outcomes
Monday, November 23, 2009
• Focus on the task at hand
• Speak from your experience
• No speeches, No bumper stickers
• Raise issues early
• Challenge each other to think more clearly
• Put your cell phones away
• Break when you need to
Ground Rules
Monday, November 23, 2009
• Module 1: Open Networks
• Module 2: Strategic Outcomes
• Module 3: Strategic Initiatives
• Module 4: Web 2.0
Monday, November 23, 2009
Why networks?
Monday, November 23, 2009
The iPhone production
network
Question: Who makes the iPhone?
Answer: A network ledby Apple
Monday, November 23, 2009
Question: How many companies made the Wizard of Oz?
Answer: One(Metro-Goldwyn Mayer)
Monday, November 23, 2009
Question: How many companies made the Spider Man 3?
Answer: Fifty-six(working in a network)
Monday, November 23, 2009
Question:How did regions function in a pre-networked world?
Cities
Counties
K-12
Economic
Development
Workforce
Social
Service
State
Agencies
Federal
Agencies Chambers
Post-
Secondary
State
AgenciesState
Agencies
Federal
AgenciesFederal
AgenciesFederal
Agencies
Libraries
CountiesCounties
CitiesCities
Post-
SecondaryPost-
Secondary
ChambersChambersSocial
ServiceSocial
Service
LibrariesLibraries
K-12K-12
Economic
DevelopmentEconomic
Development
WorkforceWorkforce
Answer: Silos
Monday, November 23, 2009
Question:How do regions function in a networked world?
Cities
Counties
K-12
Economic
Development
Workforce
Social
Service
State
Agencies
Federal
Agencies Chambers
Post-
Secondary
State
AgenciesState
Agencies
Federal
AgenciesFederal
AgenciesFederal
Agencies
Libraries
CountiesCounties
CitiesCities
Post-
SecondaryPost-
Secondary
ChambersChambersSocial
ServiceSocial
Service
LibrariesLibraries
K-12K-12
Economic
DevelopmentEconomic
Development
WorkforceWorkforce
Answer: Still Silos
Monday, November 23, 2009
We need new approaches to think and act strategicallywithin our communities and regions
Strategy answers 2 questions: Where are we going? How will we get there?
Monday, November 23, 2009
Strategic Planning evolved to handle the complexities of managing large hierarchies...like the military and Fortune 500 companies
Monday, November 23, 2009
Strategic Planning evolved to handle the complexities of managing large hierarchies...like the military and Fortune 500 companies
A small group at the top did the thinking
A larger group at the bottom did the doing
Monday, November 23, 2009
Strategic Planning does not work in open networks...
There is no top or bottom to a network, so no one can tell anyone what to do.
Monday, November 23, 2009
Strategic Planning does not work in open networks...
There is no top or bottom to a network, so no one can tell anyone what to do.
Monday, November 23, 2009
Strategic Doing is designed for open networks...where there is no separation of thinking from doing
Monday, November 23, 2009
Strategic Doing is like paddling a kayak in the ocean
The task requires quick strategic decisions and continuous “doing”
Monday, November 23, 2009
Strategic Doing is simple, but not easy. It takes practice...As we answer these questions, we generate the components of our Strategic Action Plan
Monday, November 23, 2009
Strategic Doing is simple, but not easy. It takes practice...As we answer these questions, we generate the components of our Strategic Action Plan
Strategic Action PlanVersion 0.1
Strategic Action PlanVersion 0.1
Strategic Action PlanVersion 0.1
Strategic Action PlanVersion 0.1
Strategic Action PlanVersion 0.1
Monday, November 23, 2009
Strategic Doing quickly generates “link and leverage” strategies...Connecting our assets to our opportunities
Strategic Doing produces
alignments, links and leverage
Monday, November 23, 2009
19© 2008, Brian D. Thompson, UWM Research Foundation 10/6/08
Funds
Fluid Transport/ Civil & Ind. Engr.
Detection
Materials
Bioscience
Pumps/ Valves/ Components
Analysis/ Measuring/
Control
Water User
Consumer Products
Treatment/ Processing/ Softening
Utilities
Funding Agencies
Academic Institutions
Private SectorPublic Sector
DOE
EPA
NSF
USDA
DoD
NOAA/DOC
Interior
World Bank
Foundations
InternationalPartners
NIHGreater
MilwaukeeFoundation
UWM
Marquette
UW-Madison
WATER Inst.Chem & Biosci
School of Freshwater Science
CEASPhysics
MSOEFluid Power
Rapid Proto Center
M7/GMC MMSDCity of
Milwaukee
DNRUNDP
Federal Government
Municipalities
Water Council
Pentair• Filtering & purification
GE
Badger Meter• Water meters• Meter reading systems
Procorp• Water reuse & softening • Phosphate & radium removal
AO Smith• Water heaters
Kohler• Faucets• Materials, coatings, plating• Casting technology
Miller Coors• Intake quality, output quality• Energy consumption
AquaSensorsThermo Fisher
Scientific
Fall River
Great Lakes Water• Water treatment equipment Advanced
Chemical Systems• Ind. wastewater treatment
CH2MHILL• Engineering services
ITT
Sanitarie• Wastewater treatment
design
Flygt• pumps
SiemensJoyBucyrus
Veolia• Water utilities
OpportunitiesEnvironmental• Algae control (& exploitation)• Removal of PCBs from lakes & rivers• Storm water containment, • Road salt• Ship’s ballast – policy/enforcement• Aquaculture• Lake Michigan contamination• Policy issues – metering/incentives
Energy/Efficiency• Ethanol production efficiency• Tar sands water treatment• Elimination of boiler scaling• Increasing brewing efficiency• Increased efficiency of water heating• Speeding treatment for large volumes• Increasing treatment efficiency
Processing/Treatment•Municipal wastewater treatment–Storm water treatment–Reduced use of chemicals•Industrial wastewater treatment–Farm manure, food processing waste, metals–Utilizing sewer sludge•Residential Water Treatment–Residential water treatment, home filtration–Residential Water softening without salt
•Reverse Osmosis•Softening•Ships ballast - treatment•Treatment targets–PCBs in sewer pieps–Desalinzation–Radium in ground water–Pharmaceuticals–Phosphate
Monitoring/Detection• Water security• Real time monitoring • User detection systems• Real time sensing for life forms• Pharmaceuticals
Milwaukee 7 Water Cluster
Monday, November 23, 2009
19© 2008, Brian D. Thompson, UWM Research Foundation 10/6/08
Funds
Fluid Transport/ Civil & Ind. Engr.
Detection
Materials
Bioscience
Pumps/ Valves/ Components
Analysis/ Measuring/
Control
Water User
Consumer Products
Treatment/ Processing/ Softening
Utilities
Funding Agencies
Academic Institutions
Private SectorPublic Sector
DOE
EPA
NSF
USDA
DoD
NOAA/DOC
Interior
World Bank
Foundations
InternationalPartners
NIHGreater
MilwaukeeFoundation
UWM
Marquette
UW-Madison
WATER Inst.Chem & Biosci
School of Freshwater Science
CEASPhysics
MSOEFluid Power
Rapid Proto Center
M7/GMC MMSDCity of
Milwaukee
DNRUNDP
Federal Government
Municipalities
Water Council
Pentair• Filtering & purification
GE
Badger Meter• Water meters• Meter reading systems
Procorp• Water reuse & softening • Phosphate & radium removal
AO Smith• Water heaters
Kohler• Faucets• Materials, coatings, plating• Casting technology
Miller Coors• Intake quality, output quality• Energy consumption
AquaSensorsThermo Fisher
Scientific
Fall River
Great Lakes Water• Water treatment equipment Advanced
Chemical Systems• Ind. wastewater treatment
CH2MHILL• Engineering services
ITT
Sanitarie• Wastewater treatment
design
Flygt• pumps
SiemensJoyBucyrus
Veolia• Water utilities
OpportunitiesEnvironmental• Algae control (& exploitation)• Removal of PCBs from lakes & rivers• Storm water containment, • Road salt• Ship’s ballast – policy/enforcement• Aquaculture• Lake Michigan contamination• Policy issues – metering/incentives
Energy/Efficiency• Ethanol production efficiency• Tar sands water treatment• Elimination of boiler scaling• Increasing brewing efficiency• Increased efficiency of water heating• Speeding treatment for large volumes• Increasing treatment efficiency
Processing/Treatment•Municipal wastewater treatment–Storm water treatment–Reduced use of chemicals•Industrial wastewater treatment–Farm manure, food processing waste, metals–Utilizing sewer sludge•Residential Water Treatment–Residential water treatment, home filtration–Residential Water softening without salt
•Reverse Osmosis•Softening•Ships ballast - treatment•Treatment targets–PCBs in sewer pieps–Desalinzation–Radium in ground water–Pharmaceuticals–Phosphate
Monitoring/Detection• Water security• Real time monitoring • User detection systems• Real time sensing for life forms• Pharmaceuticals
• Joe Aldstadt – analytical methods• Peter Geissinger – detection• Alan Schwabacher– pharmaceuticals in water
• Carmen Aguilar – microbiology• David Petering –metal metabolism • Val Klump
• Rohatgi, Pradeep – adv. castings, lightweight, lead-free • Aita, Carolyn – advanced coatings• Gong, Sarah – polymer materials
• Chen, Junhong – nano materials, sensors
• Li, Jin – pollutant transport modeling• Bravo, Hector – hydraulic modeling• Christensen, Erik – pollutants in water• Amano, Ryoichi - CFD• Pillia, Krisna – porous media modeling• Kevin Renken- mass transfer• Sobolvev – biproducts utilization• Doug Cherkauer – groundwater hydrology
• Jim Waples – water aging• Tom Consi – aquatic robots• Tom Grundle - harbors
• Tim Ehlinger – aquatic systems
• Burlage – PCR environmental test
• Shangping Xu – safe drinking water
Partnerships• Sponsored Research Proj.• Shared equipment• Graduates• Workforce training• Subcontractor/supplier• Extramural grant support• Philanthropic support
Cluster Effects• Shared resources/equipment• Collaborative grants• Improved competitiveness• Translational science
Milwaukee 7 Water Cluster
Monday, November 23, 2009
Disruptive innovation Swarm innovation
Strategic Doing produces a swarm of innovations
Monday, November 23, 2009
As we connect assets to our opportunities and actually do something, we notice the atmosphere changing...
The “network effect” takes hold...
Low
Low
High
High
Opportunities
Trust and
collaboration
Opport
unity
Zone
Inflection Point
Monday, November 23, 2009
Core Group
Focus 1
Focus 2
Focus 3
Focus 4
Initiatives Initiatives
At Purdue, we have used Strategic Doing to generate over 50 initiatives (each with metrics) in four focus areas...with one administrator
Monday, November 23, 2009
Here’s how the Northland narrative starts to emerge from the documents you have prepared
Monday, November 23, 2009
Leadership and Communication
Industry Transformation
Industry Innovation
Talent Development
Forestry and Fiber
MiningTransport Logistics
Innovative MFG
Creative
Next Energy
Biomedand Health
Care
Leadership Team
SponsorOrganizationsSponsor
OrganizationsSponsorOrganizationsSponsor
Organizations
STEM
Entrepreneurship
Here’s how your strategy starts to emerge from the documents you have prepared
PartnerOrganizations
Core Team
Strategic Focus Areas
Strategic Initiatives
Monday, November 23, 2009
Here’s how the new Northland narrative starts to emerge from the documents you have prepared
Sustainability
Innovation
Creativity
Entrepreneur
Talent
Health
Monday, November 23, 2009
We start with What could we do?
Monday, November 23, 2009
Leadership and Communication
Industry Transformation
Industry Innovation
Talent Development
Forestry and Fiber
MiningTransport Logistics
Innovative MFG
Creative
Next Energy
Biomedand Health
Care
Leadership Team
SponsorOrganizationsSponsor
OrganizationsSponsorOrganizationsSponsor
Organizations
STEM
Entrepreneurship
You have already started to answer that question...
Strategic Focus Areas
Monday, November 23, 2009
Do we have this right? Is it a good starting point?
Leadership and Communication
Industry Transformation
Industry Innovation
Talent Development
Forestry and Fiber
MiningTransport Logistics
Innovative MFG
Creative
Next Energy
Biomedand Health
Care
Leadership Team
SponsorOrganizationsSponsor
OrganizationsSponsorOrganizationsSponsor
Organizations
STEM
Entrepreneurship
Monday, November 23, 2009
Leadership and Communication
Industry Transformation
Industry Innovation
Talent Development
Forestry and Fiber
MiningTransport Logistics
Innovative MFG
Creative
Next Energy
Biomedand Health
Care
Leadership Team
SponsorOrganizationsSponsor
OrganizationsSponsorOrganizationsSponsor
Organizations
STEM
Entrepreneurship
Adult
Advocacy
Monday, November 23, 2009
• Module 1: Open Networks
• Module 2: Strategic Outcomes
• Module 3: Strategic Initiatives
• Module 4: Web 2.0
Monday, November 23, 2009
We start with What should we do?This is the strategic question which is really 2 questions: Where are we going? How will we get there?
Monday, November 23, 2009
Exercise: Define the coffee cup
Monday, November 23, 2009
Let’s start with defining an outcome.
Where are we going?
1. Pick an focus area
2. Define an outcome with 3 characteristics
Where do we want our region to be?
What will people be doing? And how will they be doing it?
Monday, November 23, 2009
Leadership and Communication
Industry Transformation
Industry Innovation
Talent Development
Forestry and Fiber
MiningTransport Logistics
Innovative MFG
Creative
Next Energy
Biomedand Health
Care
Leadership Team
SponsorOrganizationsSponsor
OrganizationsSponsorOrganizationsSponsor
Organizations
STEM
Entrepreneurship
We can use this network map to define our strategy more clearly
Strategic Focus Areas
Monday, November 23, 2009
• Module 1: Open Networks
• Module 2: Strategic Outcomes
• Module 3: Strategic Initiatives
• Module 4: Web 2.0
Monday, November 23, 2009
Monday, November 23, 2009
• Module 1: Open Networks
• Module 2: Strategic Outcomes
• Module 3: Strategic Initiatives
• Module 4: Web 2.0
Monday, November 23, 2009
• http://www.northlandstrategy.net/join
• Invitation Code: northland
• http://vimeo.com/channels/strategicdoing
Monday, November 23, 2009
• Module 5: Strategic Action Plan
• Module 6: Using Strategic Doing
Monday, November 23, 2009
Introduction:
What’s Changed
Our Opportunity
Our Vision and Purpose
1. Strategic Focus Area
‣ Outcome and Metrics
‣ Initiatives
‣ Action Steps
2. Strategic Focus Area
‣ Outcome and Metrics
‣ Initiatives
‣ Action Steps
Strategic Action Plans: Modular, simple
Monday, November 23, 2009
Our Vision
We will hand to future generations a Northland region that:
Embraces entrepreneurs with thick networks of connections to speed investment and encourage risk-taking;
Promotes creative minds and innovative thinking across business, education and government;
Transforms our education systems from early childhood to mature adulthood to provide the 21st century skills we need to prosper; and
Connects our region globally with the leadership skills to act strategically and prepare for what's next.
Monday, November 23, 2009
Talent DevelopmentForum
Entrepreneurship and Innovation
Focus Area
Education Transformation
Focus Area
Leadership and Networks
Focus Area
SponsorOrganizationsSponsor
OrganizationsSponsorOrganizationsSponsor
Organizations
Transformation Opportunities
Emerging Opportunities
Forestry and fiberMining
Transportation and Logistics
Innovative ManufacturingCreative and ProfessionalBiomed and Health Care
Next Energy
Monday, November 23, 2009
Entrepreneurial TalentForum
Entrepreneurship and Innovation
Focus Area
Education Transformation
Focus Area
Leadership and Networks
Focus Area
SponsorOrganizationsSponsor
OrganizationsSponsorOrganizationsSponsor
Organizations
Transformation Opportunities
Emerging Opportunities
Forestry and fiberMining
Transportation and Logistics
Innovative ManufacturingCreative and ProfessionalBiomed and Health Care
Next Energy
Monday, November 23, 2009
Talent DevelopmentForum
Entrepreneurship and Innovation
Focus Area
Education Transformation
Focus Area
Leadership and Networks
Focus Area
SponsorOrganizationsSponsor
OrganizationsSponsorOrganizationsSponsor
Organizations
Transformation Opportunities Emerging Opportunities
Forestry and fiberMiningTransportation and Logistics
Innovative ManufacturingCreative and ProfessionalBiomed and Health CareNext Energy
Monday, November 23, 2009
Entrepreneurial TalentForum
Entrepreneurship Focus Area
Education Transformation
Focus Area
Leadership and Networks
Focus Area
SponsorOrganizationsSponsor
OrganizationsSponsorOrganizationsSponsor
Organizations
Transformation Opportunities Emerging Opportunities
Forestry and fiberMiningTransportation and Logistics
Innovative ManufacturingCreative and ProfessionalBiomed and Health CareNext Energy
Research and InnovationFocus Area
Monday, November 23, 2009
Monday, November 23, 2009
• Module 5: Strategic Action Plan
• Module 6: Using Strategic Doing
Monday, November 23, 2009
Proposed Outcome:
We will build an internationally recognized entrepreneurial region in the Northland which will:
* Push the boundaries of our markets with business idea networks, business plan competitions, and new product development initiatives * Challenge young people to create their own jobs with creative entrepreneurial thinking * Expand our financial, management and mentoring networks to encourage entrepreneurial firms
Proposed Initiatives
To accomplish our outcomes we will
1. Triple the size of our Greenstone Group initiative in three years 2. Triple the size of Apex's strategy consulting initiative in three years 3. Triple the scope of our CEO's in Classroom initiative and move it into our Wisconsin counties 4. Launch a wood products cluster initiative through NRRI to engage up to 50 firms in a new product development network 5. Expand our web portal to include all 17 counties and expand the scope to focus on innovation and entrepreneurship resources 6. Launch a new business idea initiative targeted at our rural counties
Monday, November 23, 2009