Northgate Mall versus University Village
description
Transcript of Northgate Mall versus University Village
Northgate Mall versus University
VillageA comparison of two microenvironments
Let’s go to the mall!Northgate Mall
Assumed to be more OBESOGENIC due to being an an indoor mall, location of the city, and SES in area
Northgate Mall
Northgate Mall
Let’s go to the mall!University Village
Assumed to be LEPTOGENIC due to being an outdoor mall, location of city, and SES in area
University Village
SES StatisticsNorthgate/Maple Leaf
University District
2010 Median Home Price $358,850 $495,0252010 Median Condo Price $162,500 $326,000Owner-occupied Homes (%) 45 15.9Renter-occupied Housing Units (%) 49 77.9Median Age 39 23.7Single/Married/Divorced (%) 45/37/11 76/18/6Under age 12 (%) 5.1 2.5Under 18 (%) 13.1 8.3Number of Restaurants (Seattle Met Editor Picks)
8 36
Diversity (%nonwhite) 33.1 36.2Male/female (%) 48.6/51.4 52.9/47.1Statistics from http://www.seattlemet.com/real-estate/articles/neighborhoods-by-the-numbers/
Physical ActivityNorthgate Mall
People park by store they want to go to if they can, and probably drive to stores across the street. Some stores only have outside access. In winter, people might be more apt to go there and walk (seniors).
Limited stairs, mostly escalators Play area: few people, but more
ethnically diverse; some parents appeared more OW
Finish Line store is here, across street is the Sports Authority
Many teens just hanging out, but most people seem to be on a mission
Physical ActivityUniversity Village
Very spread out lots of walking; being outside makes you feel more active and is more aesthetically pleasing with trees and shrubberies surrounding walkways.
Umbrellas provided to “stay dry while you play”
More access to stairs Play area: thinner parents, many
kids running around, fancy area and many seem to go there just to take their kids
North Face and Eddie Bauer with big billboards of active people exercising
Food SelectionsNorthgate Mall
Mostly fast food and casual dining (e.g. Red Robin, Marconi Grill)
Dessert: Baskin Robbins, Cinnabon, Yummy Crepe, Yo Swirl
Vending machines Kitchen store went out of
business Surrounding area has
McDonalds, many ethnic fast foods, etc
Northgate Mall
Menu from Panda Express Orange Chicken
It is prepared with crispy boneless chicken bites, tossed in the wok with our secret sweet and spicy orange sauce.
Beijing Beef It is prepared with crispy strips of marinated beef, bell peppers
and sliced onions, tossed in the wok with a tangy sweet and spicy sauce.
BBQ Pork We slow roast tender pork in our own Chinese barbecue sauce.
Mixed Vegetables Mixed Veggies is a stir-fry combination of fresh broccoli, zucchini,
carrots, string beans and cabbage. Chicken Egg Roll
Chicken Egg Rolls are prepared with a mixture of cabbage, carrots, mushrooms, green onions and marinated chicken wrapped in a thin wonton wrapper and cooked to a golden brown.
Hot and Sour Soup Hot & Sour Soup is a traditional Chinese soup made with
vegetable stock, eggs, tofu and button mushrooms.
Food SelectionsUniversity Village
More high-end restaurant options: Pallino Pastaria, Piatti Ristorante & Bar, Sonrisa Modern Mex
Few fast food options: Ben & Jerry’s, Jamba Juice, Hot dog stand with $7 organic hot dogs
Upscaled kitchen store to promote cooking Cooking demonstration classes
offered: Rub with Love tasting feat. Tom Douglas’ new Veggie Rub
Surrounding area has less fast food options; McDonalds has more upscale design to match the other buildings
University Village
Menu from World Wrapps
Thai Asian Chicken Salad Mixed field greens and iceberg lettuce tossed with
Thai basil, mint and cilantro topped with grilled chicken breast, cucumbers, toasted almonds, green onions, and sesame seeds with our original sweet and tangy Asian Dressing.
Spicy Tortilla Soup Spicy tortilla soup with vegetables, topped with Jack
Cheese, fat-free sour cream and tortilla chips. Bombay Curry Vegetarian Bowl
Curried potatoes, carrots and onions with chick peas, jasmine rice and our tangy Mango-Tamarind Chutney
Spicy Caribbean Sole Flaky white sole seared with Caribbean seasoning,
avocado, mango salsa, ginger slaw and jasmine rice in a spinach tortilla
Food Selections
Northgate Mall University Village
18
13
8 9
Quick EateriesRestaurant Dining
Food SelectionsNorthgate Mall University Village
69%
31%
Quick EateriesRestaurant Dining
59%
41%
Quick EateriesRestaurant Dining
Food Selections
$
$$
$$$
16
10
0
7
12
3
University Village Northgate Mall
Northgate Mall: Events & Activities
Storytime at Kidgits Club Author Meet & Greet and
Booksignings at B&N Holiday events
Father’s Day Little Prince & Princess Party!
University Village: Events & Activities
Village Playdays Free story time, crafts, and
fun activities Tuesday mornings
Sounds of Summer Concert Series Free music Wednesday
evenings Free Valet Weekends
Busy weekends (e.g. Mother’s Day, UW Commencement, Sidewalk Sale, Father’s Day)
Obesogenic vs Leptogenic Northgate Mall
Obesogenic Fast food More parking; you can park
closer to where you want to go
More desserts and high calorie options even in surrounding areas
Leptogenic Can walk in bad weather Morning walk programs for
seniors to exercise; senior homes nearby
Health care facilities nearby Food court is at one end
Obesogenic vs Leptogenic University Village
Obesogenic Options appear healthier but
it isn’t necessarily nutritious No centralized food court;
food is spread out and is always an option everywhere you go
Not likely to walk around in bad weather
Lots of parking available Valet parking passes are
given out on certain days in the summer.
Leptogenic More walking Outside No fast food right at the mall Bike path goes nearby Burke-Gillman More relaxing environment with
classical music and pleasant surroundings – makes you feel less confined and tempted to consume unhealthy food.
Other activities are offered aside from eating and shopping – concerts and children’s events. Village Play days / Activities from 10-11
am on Tuesdays
Suggestions to improve the environmental barriers to healthful weight management
Northgate Mall Yoga studio in mall Better food choices Healthy food carts Discounts for gym members
University Village Yoga classes in courtyard
area and on-site gym. Healthy, lower calorie
options at every restaurant Tokens for biking or walking Healthy day coupons from
local physicians
Barriers to access healthy food and physical activity
Northgate Mall No healthy options inside
mall Fewer healthy options
nearby Few healthy grocery stores
in the area Surrounding area is
challenging for pedestrians with heavy traffic and walkability
University Village Too much marketing that
makes even unhealthy items seem healthy: GF options and upscale junk food.
Recap of the two malls…
Northgate
Uvillage
Parking /Stair access Play area Sports/outdoor stores Atmosphere Quick eateries to restaurant dining ratio
Fast food access Kitchen store
= leptogenic; = obesogenic
Recap of the two malls…
Northgate Mall
University Village
6 2.5 2 6
Total 2/8 5.5/8
The EndDeeAnna VanReken
April AyersLibby Kimmett
Jenny Chu