Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory...

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Northern Territory Government Brand Guidelines VERSION 3 | JANUARY 2016

Transcript of Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory...

Page 1: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

Northern Territory GovernmentBrand Guidelines

VERSION 3 | JANUARY 2016

Page 2: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

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CONTENTS

THIS GUIDE 3

WHO DOES THIS GUIDE APPLY TO? 4Government agencies and other organisations 4

OUR IDENTITY 5Our brand 5

BRAND ELEMENTS 6Overview 6Logo 7

Logo suite 7Sponsorship logos 8Logo size and clear space 9Logo applications 10

Crest 11Typeface 12Colour 13

Primary and secondary palette 13Colour usage 14

Graphic element 15Desert Rose 15

Imagery 16Department name block 17

LOGO USAGE 18Logo combinations 18

Sub-brands 19

BRAND APPLICATIONS 20Mandatory templates 21

Stationery – Business cards 22Stationery – International business cards 23Stationery – Letterhead 24Stationery - Email signatures 25Word documents – Portrait 26Word documents – Landscape 27PowerPoint presentations 28Press advertising – Classified / Public Notice 29Press advertising – Public notice display 30Press advertising – Recruitment 31Press advertising – Campaign 33Television and Radio advertising 34Digital advertising 35Reports – Covers 36Reports – Internal pages/Brochures 38Signage – Level 1: Street signage 39Signage – Level 2: Directory signage 40Signage – Level 3: Directional signage 41Signage – Level 3: Temporary directional signage 42Capital Works project signage 43Uniforms 44Merchandise 45

Page 3: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

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THIS GUIDE

The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently applied across all government agencies.

A uniform approach to branding has been developed to clearly identify all agencies and departments as belonging to the NTG for the benefit of the public.

COMMUNICATIONS AND MARKETING ADVISORY COMMITTEEThe Communications and Marketing Advisory Committee (CMAC) supports agencies and the Communications and Marketing Bureau (CMB) in promoting effective and co-ordinated communication of government programs and activities.

The Communications and Marketing Advisory Committee: » reviews and approves whole of government

communication policies » reviews activities reported in agencies’ monthly

forecasts » reviews campaign communication strategies » considers applications from agencies for exemptions

from communications policies and guidelines » provides approval for all public information campaigns

prior to implementation » the committee does not review or provide advice

on the procurement of communications/ marketing/advertising services or the Public Information Act 2010 and its associated guidelines

EXEMPTIONSAny departure from the NTG Brand Guidelines must be submitted CMAC for exemption approval.

All CMAC matters must be endorsed by the relevant agency CEO or delegate and emailed to [email protected]

ACRONYMSThe following acronyms are used in this document

Acronyms Full form

NTG Northern Territory Government

CMACCommunications and Marketing Advisory Committee

AG Australian Government

OCPEOffice of the Commissioner for Public Employment

DCM Department of the Chief Minister

CTA Call to Action

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WHO DOES THIS GUIDE APPLY TO?Government agencies and other organisations

GOVERNMENT AGENCIESThe NTG Brand Guidelines apply to all NTG departments and agencies.

The NTG Primary and Stacked logos may not be used by any entity other than NTG agencies without the written approval of the Department of the Chief Minister. Applications featuring NTG Sponsorship logos must be approved in writing by the relevant NTG agency, prior to use.

The NTG logo must be used on all marketing andcommunication materials produced by the NTG.

The NTG logo is an essential design element of any piece of communication and should always have prominence over other graphic elements.

The NTG logo is available in a number of formats from the Communications and Marketing Bureau. Email [email protected]

NB: Police, PowerWater, TourismNT and some statutory authorities are exempt. Contact [email protected] for more information regarding current exemptions.

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OUR IDENTITYOur brand

Territorians have confidence in the credibility and authority of advice, services and information which carries our brand. The Northern Territory Government Brand Guidelines have been developed with this in mind.

Application of the following formats and rules help departments create consistent communications that complement each other and clearly identify services and information provided by the Government.

NORTHERN TERRITORY GOVERNMENT BRANDThese values and personality traits reflect our aspirations and should inform our communication development.

PersonalityAuthenticWelcomingDown to earthVibrantPositive

ValuesSense of communityUnique lifestyleEnergeticResourcefulDeterminedOptimistic

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BRAND ELEMENTSOverview

The NTG Brand consists of the following mandatory elements. These mandatory elements must be used in every application – they are not optional and cannot be changed.

MANDATORY ELEMENTSThere are three mandatory elements:

» Logo » Typeface (see page 12) » Colour palette (see page 13)

Exemptions from using these elements must be sought from CMAC.

Logo

Typeface

Colour palette

Sample of the primary font.Sample of the primary font.Sample of the primary font.Sample of the primary font.Sample of the primary font.

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BRAND ELEMENTSLogoLogo suite

There are three versions of the NTG logo.

The primary version is the preferred version to be used wherever possible.

A stacked version is also available but is only to be used in applications where the landscape version does not work.

The ‘Australia’s Northern Territory’ international logo is to be used on materials relating to business, investment and skilled worker attraction within the national and international market.

» Primary logo » Optional stacked logo » International logo

The NTG logo may not be reproduced, manipulated or recreated under any circumstances. Any agency seeking to use the NTG logo in conjunction with another logo must first seek an exemption from the Communications and Marketing Advisory Committee (CMAC).

Optional stacked logo

Primary logo

International logo

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BRAND ELEMENTSLogoSponsorship logos

SPONSORSHIP LOGOThe NTG logo must be acknowledged in all grants and sponsorships issued by agencies through the use of the NTG sponsorship or supported by logo. The use of agency names is not permitted.

The ‘Proudly sponsored by’ or ‘Proudly supported by’ NTG logo must be prominently featured on all promotional materials associated with grant or sponsorship arrangements unless otherwise indicated by the responsible government agency. ‘Proudly sponsored by’ logo:This logo is to be used when a project, program, event or organisation is funded by the NTG via sponsorship or a grant. This means that the NTG has provided monetary support.

‘Proudly supported by’ logo:This logo is to be used when the NTG has supplied in-kind support through access to its resources (for example office space, goods, services, volunteers, etc.).

‘In partnership with’ logoThis logo is to be used where the financial and/or in-kind contribution from the NTG is equal or comparable to the other partner and the activity is not a straight sponsorship.

‘Managed on behalf of’ logoThis logo is used where facilities or assets are owned by the NTG but are managed by a third party.

Always proof any material carrying the NTG logo that is produced by an external partner.

For more information on appropriate acknowledgement of NTG support for grants and sponsorship arrangements, contact the Communications and Marketing Bureau. Email [email protected]

‘Proudly sponsored by’ logo:

‘Proudly supported by’ logo:

‘In partnership with’ logo

‘Managed on behalf of’ logo

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BRAND ELEMENTSLogoLogo size and clear space

SIZEThe minimum size for reproduction of the logo is as follows:

» Primary: 25 mm » Optional stacked: 20 mm

A smaller version of the logo can only be used when the surface area of the object demands (i.e. on a pen). In this instance the Primary version of the logo must be used.

CLEAR SPACEA certain amount of space must be maintained around the logo to ensure visibility and impact.

The exclusion zone shows the minimum space required which must be left clear. This is measured by the height of 2xT in ‘Territory’ in both the primary and optional stacked logos.

LOGO DONT’SIt is important to ensure sensible application of the logo.

» Never adjust the shape, type or format of the logo. » Never redraw or substitute fonts to “mimic” the logo. » Never stretch the logo out of proportion. » Never add any extra graphic element to the logo ie.

boxes, circles around the logo or drop shadows. » Never apply the logo to a tonal background that does

not provide adequate contrast. » Never use colours other than those outlined and

demonstrated in these brand guidelines. » Never deviate from the application guidelines stated in

this document.

Minimum size

Clear space

Primary – 25 mm Optional stacked –20 mm

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BRAND ELEMENTSLogoLogo applications

In order to protect the integrity of our visual identity, we prefer the logo to be represented in full colour (primary) on a white background. However, there will be situations where this is not practical so best practice alternative guidelines are provided.

APPLICATION » Primary logo applied to a white background.

This is the preferred option. » Mono logo applied in black to a light tone or

photographic background. » Reverse logo applied in white to a dark tone or

photographic background.

* Note: The Primary full colour logo should not be applied over a tonal background or photographic image.

Dark tone photographic background

Light tone photographic background

Tonal value: 10% Tonal value: 40%

Tonal value: 50% Tonal value: 100%

Primary logo applied to a white background

Mono logo applied in black to a light tone

Reverse logo applied in white to a dark tone

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BRAND ELEMENTSCrest

THE CRESTUse of the Northern Territory crest requires the approval of the Chief Minister or their delegate, the Director of Protocol (DCM). Unauthorised use of the crest is subject to a penalty under the Flag and Emblem Act.

Contact [email protected] to seek pre-approval for use of the Crest.

NTG Crest

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BRAND ELEMENTSTypeface

PRIMARY TYPEFACE(external communications)Lato is a contemporary sans-serif typeface. This font has been chosen due to its classical proportions that give the letter-forms familiar harmony and elegance. The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness. This reinforces the approachable and friendly yet serious tone of the NTG brand.

» Lato is the primary typeface to be used for all NTG communications. If Lato is not available, Arial may be used.

» Lato is available in both print and web formats.

To download font: » Visit https://www.google.com/

fonts#QuickUsePlace:quickUse/Family:Lato » Click on “Add Lato to your collection” button. » Click on the download button . » Select the top option from pop up menu: “Download the

font families in your Collection as a .zip file” » Files will automatically be downloaded to your

computer.

SECONDARY TYPEFACEThis typeface may only be used if Lato is not available.

The preferred secondary typeface is Arial. This typeface is a sans-serif contemporary font that works well across all computer platforms and PostScript printers. This font is suitable for most internal and electronic communications and signage applications.

CAMPAIGN AND ADVERTISING TYPEFACESA display font can be selected for campaign and advertising media messaging. Because these projects have a clearly defined audience and are often short lived they require a disruptive element to gain the audience’s attention quickly.

Care is required when selecting display fonts to ensure the style suits the key message and target audience. This alsohelps maintain consistency throughout all campaign collateral and maximise visibility for the NTG.

The display font chosen may only be used for heading styles. In all other uses of type the font is to be Lato.

The minimum font size for advertisements is 9pt.

Primary Typeface – Lato

Lato LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !$@%()•/?-=+*“”:;,.

Lato RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !$@%()•/?-=+*“”:;,.

Lato BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !$@%()•/?-=+*“”:;,.

Lato BlackabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !$@%()•/?-=+*“”:;,.

Lato Light italicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !$@%()•/?-=+*“”:;,.

Lato ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !$@%()•/?-=+*“”:;,.

Lato Bold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !$@%()•/?-=+*“”:;,.

Lato Black ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !$@%()•/?-=+*“”:;,.

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BRAND ELEMENTSColourPrimary and secondary palette

The NTG colour palette is made up of two primary and seven secondary colours. These colours have been chosen to reflect the vibrant colours of the Northern Territory landscape and its regions.

The colour breakdowns below have been prepared as a guide to producing the specified colours, in different mediums.

PRIMARY PALETTE SECONDARY PALETTE

PMS 7509C4 M29 Y57 K4R214 G164 B97Hex #D6A461

PMS 258C51 M79 Y0 K0R140 G71 B153Hex #8C4799

PMS 5777C26 M9 Y56 K20R162 G165 B105Hex #A2A569

PMS 159C1 M72 Y100 K7R203 G96 B21Hex #CB6015

PMS 7495C42 M5 Y98 K29R143 G153 B62Hex #8F993E

PMS 7579C0 M74 Y100 K0R220 G88 B42Hex #DC582A

PMS 646C72 M31 Y3 K12R94 G138 B180Hex #5E8AB4

PMS 7598C0 M85 Y100 K10R189 G71 B42Hex #BD472A

BlackC0 M0 Y0 K100R0 G0 B0Hex #000000

* Please note: The colours printed throughout this booklet are intended as a guide. Due to variations in colour printers and computer monitors, colours may not appear accurate. Please refer to a pantone swatch for accurate colour representation.

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BRAND ELEMENTSColourColour usage

PRIMARY COLOURSThe primary NTG palette should feature in all corporate external communications. It should dominate any chosen colour combination and be used strongly to create instant brand recognition.

The primary palette can be used for typography, headlines and to support graphic elements.

Colour ratioUse the chart opposite as a guide to balancing primary colours on NTG external communications.

SECONDARY COLOURSThe secondary NTG palette is to be used in combination with the primary palette to convey key messages of the NTG brand such as “vibrancy”, “down to earth” and “unique lifestyle”. They can also be used to reflect the vibrant colours of the Northern Territory landscape.

The secondary colours can be used in headings and supporting graphic elements. They may be used at full strength or as tints.

These colours add liveliness to the brand, but must be used carefully and with restraint to avoid weakening the NTG brand.

Colour ratioUse the chart opposite as a guide to balancing primary and secondary colours.

DEPARTMENT COLOURSDepartment colours will continue to be applied to corporate, internal and stationery applications however external communications should feature colours from the primary or secondary colour palette.

* Please note: The colours printed throughout this booklet are intended as a guide. Due to variations in colour printers and computer monitors, colours may not appear accurate. Please refer to a pantone swatch for accurate colour representation.

Primary colour ratio

Primary and Secondary colour ratio

66% – PMS 159

33% – Black

Primary palette5o% – PMS 15925% – Black

25% – Secondary palette

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BRAND ELEMENTSGraphic elementDesert Rose

The desert rose graphic element from the NTG logo may be used as a stylised graphic device.

Colours should be sourced only from the primary NTG colour palette.

Correct usageThe desert rose may only be used in its correct form as shown and should never be altered in any way.

The desert rose may be used: » Whole. When used whole, parts of the desert rose

petals may bleed off the artwork boundary, however a minimum of 80% of the entire desert rose must be visible.

» Cropped in half vertically or horizontally » Cropped to a quarter.

The desert rose is never to be cropped less than a quarter and must always include a minimum of 3 petals.

WatermarkThe desert rose graphic element may be used as a watermark. It should be reproduced to amaximum of 15% on light backgrounds or 75% on dark backgrounds.

The watermark may only appear in a colour sourced from the primary and secondary colour palette or white.

Whole

Watermark

Cropped in half vertically or horizontally

Cropped to a quarter

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BRAND ELEMENTSImagery

All NTG imagery must strongly convey a sense of the NTG personality. The style should be engaging, realistic and not staged.

When selecting a suite of images, care must be taken to ensure the target market is represented. Keep in mind who the target demographic is in all content and use pictures that characterise their interests and lifestyle.

Careful consideration should be given to the age, gender and ethnicity of the people in all imagery.

Choose images that complement the NTG brand’s colors.

* Brand names or third party logos should not feature in any NTG communications for legal reasons.

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BRAND ELEMENTSDepartment name block

The Department name block consists of two elements: » the Department name » the colour bar

The Department name block is to only ever be used in the header space of a design and should never appear in the footer or elsewhere in the design.

It may butt up with the design’s top left margin when used on its own, or butt up to the right margin when used in conjunction with the NTG logo.

A template of each Department name block is available from the Communications and Marketing Bureau. Email [email protected]

SPECIFICATIONSDepartment name

» The Department name must not exceed four lines of text

» ‘DEPARTMENT OF’ is to sit on a line of its own unless the department name is only one word eg. Health

» The Department name is to sit under ‘DEPARTMENT OF’ and may be split into 2 or 3 lines depending on space

» The Department name must be left aligned with the colour bar

» The top of the Department name must never extend higher than the division of colours in the colour bar

» The preferred typeface is Lato, however Arial may also be used if Lato is not available

» Department name is to be written in all caps, in both regular and black font weights

Colour bar » The colour bar is broken into two sections. The colour

bar can be divided at a ratio of approximately 1:1 or 1:2 depending on the number of text lines in the department name, or the position of the NTG logo

» The top section is to always be black. Inclusion of the Department colour is optional. NTG Ochre PMS 159 may be used by any agency of the Northern Territory Government.

» The colour bar is designed to bleed off the top of the artwork

» When used in a header with the NTG logo, the division of colours on the colour bar must align with the top of ‘Northern’.

Use with NTG logo » When used in a header with the NTG logo, the

Department name block must align to the bottom of NTG logo type. The second line of department name must align with the bottom of ‘Territory’ and third line of department name must align with the bottom of the word ‘Northern’

» When used in a header with the NTG logo the Department name block must always butt up to the right margin so it does not become locked-up with the NTG logo. The right margin is to be 2 x T. ‘T’ height determined by the height of ‘T’ in Territory

» The NTG logo must sit top left corner » The space between the NTG logo and the Department

name block is never to be less than 2 x T. ‘T’ height determined by the height of ‘T’ in Territory in the NTG logo.

Sample use of Department name block with NTG logo

Sample Department name block

DEPARTMENT OF CHILDREN AND FAMILIES DEPARTMENT OF HEALTH

Department of local government and community services

‘DEPARTMENT OF’Lato Regular, All caps

Department nameLato Black, All caps

Department name block must align to bottom of NTG logo type

3rd line of text from the bottom must line up with bottom of ‘Northern’

Right margin to be 2 x T. ‘T’ height determined by the height of ‘T’ in Territory

Colour barThe colour bar must lock-up with the department name. It is always to be positioned to the left of the department name, at a distance equal to its widthThe colour bar division must align with top of ‘Northern’

This space is to be no less than 2 x T. ‘T’ height determined by the height of ‘T’ in Territory

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LOGO USAGELogo combinations

USE WITH AGENCIESAny agency seeking to use the NTG logo in conjunction with another logo must first seek approval from the Communications and CMAC.

Only one NTG logo is to be used where more than one Government agency is involved. Only one agency may be mentioned in the call to action.

Agency names should not be positioned so that they appear to be part of the NTG logo.

USE WITH THE AUSTRALIAN GOVERNMENT LOGOApproval is not required if the additional logo is the Australian Government logo used under Australian Government funding requirements.

Australian Government brand guidelines take precedence over NT Government brand guidelines. For further information about the Australian Government brand guidelines visit:https://www.dpmc.gov.au/sites/default/files/publications/Australian_Government_Branding_Design_Guidelines.pdf

USE WITH OTHER NTG LOGOSA small number of CMAC exemptions exist that allow the NTG logo to be displayed alongside another NTG logo such as the Bushfires NT logo.

In these instances the NTG logo must always be of greater prominence than other logos.

Contact [email protected] for more information regarding exemptions.

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LOGO USAGELogo combinationsSub-brands

A sub-brand is an area of NTG that has beengranted permission to develop its own logo as an extension of the NTG branding for operational, communications and/or marketing purposes.

To be recognised as a sub-brand, and therefore develop a sub-brand logo, approval must come from the Communications and Marketing Advisory Committee (CMAC).

There are specific requirements for the placement of a sub-brand logo in conjunction with the NTG logo.

PLACEMENT OF SUB BRANDSSub-brands must be presented in conjunction with the NTG logo. The sub-brand logo must appear locked up with the NTG logo with a clear space of 2xT between the logos.

No element of the sub-brand logo may extend above or below the NTG logo top or bottom, unless otherwise specified.

The NTG logo must always be of greater prominence than other logos.

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Brand Applications

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BRAND APPLICATIONSMandatory templates

Use of a specific corporate style is mandatory on corporate collateral. Set templates are available for the following executions:

» Stationery – business cards – international business cards – letterheads – email signatures

» Word documents » PowerPoint presentations » Press advertising

– classified / public notice – public notice display – recruitment – Campaign

» Television and Radio advertising » Digital advertising » Reports/Brochures » Signage » Uniforms » Merchandise

Guidelines and policies for NTG publications and printed materials are available from the Communications and Marketing Bureau.

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BRAND APPLICATIONSMandatory templatesStationery – Business cards

To ensure a consistent design across all business cards they must be ordered through the Print Management Unit (PMU). Email [email protected]

Business cards must always: » be in landscape format » be standard business card size (55 mm x 90 mm) » include the Primary NTG logo (except for Chief

Minister, Ministers, Members of the Legislative Assembly, Leader of the Opposition and Ministerial staff)

The relevant department name block is to be included on all business cards and positioned as shown.

CRESTBusiness cards for the Chief Minister, Ministers and Leader of the Opposition display the NTG crest instead of the primary NTG logo. The crest is to be in gold emboss (PMS 875).

Business cards for Ministerial staff (advisors) have the NTG crest instead of the primary NTG logo. The crest is to be in PMS 159.

MEMBERS OF THE LEGISLATIVE ASSEMBLYBusiness cards for MLAs use the Legislative Assembly crest in gold emboss or mono.

PAPER STOCKBusiness cards for the Chief Minister, Ministers, Leader of the Opposition and ministerial staff are printed on 290gsm white linen stock.

All other business cards are printed on 350gsm white satin stock.

Name Lastname

Parks and Wildlife CommissionOF the NOrtherN territOry

Position

T 08 8900 0000 f 08 8900 0000 m 0400 000 000e [email protected] 4 NT House 22 Mitchell Street DarwiNGPO Box 4396 DarwiN NT 0801www.nt.gov.au

NORTHERN TERRITORY GOVERNMENT

Hon Name Lastname MLAMinister for

T 08 8900 0000 F 08 8900 0000 M 0400 000 000E [email protected] House DarwiNGPO Box 3146 DarwiN NT 0801www.nt.gov.au

NTG staff: Department name block with sub brand logo

Chief Minister, Ministers and Leader of the Opposition

NORTHERN TERRITORY GOVERNMENT

Office of the Hon Name Lastname MLA

Name LastnameMinisterial adviser

T 08 8900 0000 F 08 8900 0000 M 0400 000 000E [email protected] House DarwiNGPO Box 3146 DarwiN NT 0801www.nt.gov.au

Ministerial staff (advisors)

LEGISLATIVE ASSEMBLY OF THE NORTHERN TERRITORY

T 08 8900 0000 F 08 8900 0000 M 0400 000 000E [email protected] Box 0000 DarwiN NT 0801www.nt.gov.au

Name LastnamePosition

Members of the Legislative Assembly

Department of local government and community services

Name LastnamePosition

t 08 8900 0000 F 08 8900 0000 m 0400 000 000e [email protected] 4 NT House 22 Mitchell Street DarwiNGPO Box 4396 DarwiN NT 0801www.nt.gov.au

NTG staff

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BRAND APPLICATIONSMandatory templatesStationery – International business cards

Employees whose positions require international contact should use an international business card. These can be ordered through the Print Management Unit (PMU). Email [email protected]

International business cards must include the international contact details below:

» +61 8 to replace the 08 at the start of telephone and fax numbers

» the word ‘Australia’ included in mailing address

International business cards for NTG staff have the Australia’s Northern Territory logo in gold emboss (PMS 875).

PAPER STOCKBusiness cards for the Chief Minister, Ministers, Ministerial staff and international use are printed on 290gsm white linen stock.

All other business cards are printed on 350gsm white satin stock.

Name LastnameChief Executive Officer | Department

Telephone +61 8 8928 0000 Fax +61 8 8928 0000 Mobile 0400 000 000Email [email protected] 4 nT House 22 Mitchell Street DArwinGPO Box 4396 DArwin nT 0801 Australia

NORTHERN TERRITORY GOVERNMENT

Hon Name Lastname MLAMinister for

Telephone +61 8 8928 0000 Fax +61 8 8928 0000 Mobile 0400 000 000Email [email protected] House DArwinGPO Box 3146 DArwin nT 0801 Australia

NORTHERN TERRITORY GOVERNMENT

Office of the Hon Name Lastname MLA

Name LastnameMinisterial Adviser

Telephone +61 8 8928 0000 Fax +61 8 8928 0000 Mobile 0400 000 000Email [email protected] House DArwinGPO Box 3146 DArwin nT 0801 Australia

Chief Minister, Ministers and Leader of the Opposition

Ministerial staff (advisors)

All other NTG staff

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BRAND APPLICATIONSMandatory templatesStationery – Letterhead

To ensure a consistent design across all stationery the generic NTG letterhead template must be used. It is available in press ready format or as a Word document. The templates are available from the Communications and Marketing Bureau. Email [email protected]

TEXT MARGINS3cm left, 2cm right, 4.5cm top, 2cm bottom

FONTSThe preferred typeface to be used on all letters is Lato, however Arial may also be used if Lato is not available.

Size: 10 pt text with 13 pt leading

SPECIFICATIONS » The NTG logo is to be placed top left » The Department name block is be placed top right » The Department name block is to be inset from the

right edge of the page at a distance of 2 x T. ‘T’ height determined by the height of ‘T’ in Territory

» The Department name block must align to bottom of NTG logo type

» The Department name must be left aligned with colour bar

» Address bar and web address must left align with Department name

Level 4 NT House22 Mitchell Street DarwiN NT 0800

Postal AddressGPO Box 4396DarwiN NT 0801

T 08 8900 0000F 08 8900 0000E [email protected]

File Ref: TriM No.

Department of locAl govERnmEnT And communiTy sERvicEs

www.dlgcs.nt.gov.au

3cm 2cm

4.5cm

2cm.7cm

URLLato Black 9/12 ptLeft aligns with address block

Contact points textLato Light 7.5/9 pt

Contact points headingLato Black 7.5/9 pt

Department name block must align to bottom of NTG logo type

3rd line of text from the bottom must line up with bottom of ‘Northern’

The colour bar division must align with top of ‘Northern’

Level 4 NT House22 Mitchell Street DarwiN NT 0800

Postal AddressGPO Box 4396DarwiN NT 0801

T 08 8900 0000F 08 8900 0000E [email protected]

File Ref: TriM No.

www.health.nt.gov.au

Department of hEAlTh

1 November 2015

NameAddress line 1Address Line 2SUBURB STATE POSTCODE

Dear Salutation,

Re: Subject

Body text body telictu Illiberum verumquas nobitati is dis entem que sus doluptae. Et utet prae quam aut voluptus autemod isinvel iquatus andenis maio estoreptur Omnis et minctatur restrum seque optature, quas remporeptus explit laut pero tem et dolo ilit audipsumquo volorem qui oditis dolorrum quunt debit quos et, test, est ommos porrum landips apicipi debitiis dis mostrup tatiunt orepuda sequatur, sin et volorem dolumen dandele stibus eaquis rehent aut facculp arumquo occulliquas dolendis audipid que quideri bernatius volorem num quodiciet erspero odistius maionsequae.

Hitat eate maionsedia dolupit explam, que ium quamus aut voloreped quiae occum rectati occum secupta eperferro officiu ribusda ntorepudam qui accum ipis molecae dolupta tiatquod que sequae lictiur alit vendus molum consedi psaepel luptat voluptas velleni squiatur? Solorporibus assumento berfereiciis eumque nobitat laborum quis aut ipsa sapicab iditet restori tatatqu iaspernatur sit, veliqua sperem aut dolupta di utecti voluptio. Ut eligenis velesento deliatin parion porepud aeperun tiorro tempore, aut que modiorem int ut utemoll uptatus prerum evenihit facearum aut verion cus simus, qui officia spelend itatio. Consect orerunt.

Licia pos aliquam, cum dis milibus dicatem. Rio tectia voluptaes adipis et ipsum harumquos rere necaeperciis re plit, volorianim evenit aces et ut quas a nonet assint qui num rera vitis eicil iuntibusci doloremquia ea santior istibus ipsam volores secaectiis et et as ut et maxim ea quis cuptatius.

Ipiendi tatiatur aborro voluptiania nis acculluptata essust, voluptur aut autem eatiaspit vitium ut eles iduntiu ntusam es et, quias aut omnihit excescidem. Nam et reicab ini od utem lab incidem volenet es at doluptatusam ate laborum dis estius dolesci doloribus et as et hiliqui odiciet laut veliquias maion reped quidite ipsundemoles que nobistios aut abo. Nam, simus.

Yours sincerely,

NameTitle

Department of TransporTGpo Box 2520 Darwin nt 0801

Address bar and web address must left align with Department name

DL envelope

Page 25: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

page 25

BRAND APPLICATIONSMandatory templatesStationery – Email signature

A standard email signature template is available (refer below).

STYLE/COLOUR The style and colours should be consistent with all stationery items of that agency.

* Note: Employees whose positions require international relations/liaisons should use international contact details. This will include +61 8 to replace the 08 at the start of phone and fax numbers and the word ‘Australia’ in the mailing address.

Firstname SurnamePosition TitleDepartment nameNorthern Territory Government

Floor #, Building, Street address, SuburbGPO Box xxxx, Suburb, NT Postcode

p ... 08 89xx xxxxf ... 08 89xx xxxxm ... 04xx xxx xxxe ... fi [email protected] ... [email protected](optional generic address goes here otherwise delete) w ... www.nt.gov.au/dcm

The information in this e-mail is intended solely for the addressee named. It may contain legally privileged or confi dential information that is subject to copyright. If you are not the intended recipient you must not use, disclose copy or distribute this communication. If you have received this message in error, please delete the e-mail and notify the sender.No representation is made that this e-mail is free of viruses. Virus scanning is recommended and is the responsibility of the recipient.

10 pt Arial Bold100% black

8 pt Arial Regular75% black

10 pt Arial Regular75% black

10 pt Arial BoldR0 G0 B255

Page 26: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

page 26

BRAND APPLICATIONSMandatory templatesWord documents – Portrait

MARGINSDocument Margin2cm left, 2cm right, 4cm top, 3cm bottom

Header Margin2cm left, 2cm right, 2cm top

Footer Margin.7cm left, .7cm right, .7cm bottom

GRAPHICSThe NTG logo is to be placed in the footer bottom right hand corner. Logo is to be 4cm in width with .7cm clear space around it.

A .5pt black line is to be placed .7cm above the logo type as shown in the sample below.

FOOTER TEXTThe department name, page number and file information is to be written as shown in the sample below.

Department of children and familiespage 1 of 2 [Date], version [number]

Heading 1, Lato size 16 pt boldtext Lato, minimum size 11 pt

All text should be left aligned

Heading 2, Lato size 14 pt bold grey (96, 96, 96)text Lato, minimum size 11 pt

Heading 3, Lato size 12 pt boldtext Lato, minimum size 11 pt

Heading 4, Lato size 11 pt bold grey (96, 96, 96)text Lato, minimum size 11 pt

Document Title, Lato size 18 pt bold

2cm

2cm

2cm

4cm

3cm

.7cm

.7cm .7cm4c m

.7cm

.7cm

Lato 8pt Regular All Caps

Lato 8pt Black All Caps

Lato 8pt Regular

Page 27: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

page 27

BRAND APPLICATIONSMandatory templatesWord documents – Landscape

MARGINSDocument Margin2cm left, 2cm right, 4cm top, 3cm bottom.

Header Margin2cm left, 2cm right, 2cm top

Footer Margin.7cm left, .7cm right, .7cm bottom

GRAPHICSThe NTG logo is to be placed in the footer bottom right hand corner. Logo is to be 4cm in width with .7cm clear space around it.

A .5pt black line is to be placed .7cm above the logo type as shown in the sample below.

FOOTER TEXTThe department name, page number and file information is to be written as shown in the sample below.

Document Title, Lato size 18 pt bold

Department of children and familiespage 1 of 2 [Date], version [number]

Heading 1, Lato size 16 pt boldtext Lato, minimum size 11 pt

All text should be left aligned

Heading 2, Lato size 14 pt bold grey (96, 96, 96)text Lato, minimum size 11 pt

Heading 3, Lato size 12 pt boldtext Lato, minimum size 11 pt

Heading 4, Lato size 11 pt bold grey (96, 96, 96)text Lato, minimum size 11 pt

2cm

2cm

2cm

4cm

3cm

.7cm

.7cm .7cm4cm

.7cm

.7cm

Lato 8pt Regular All Caps

Lato 8pt Black All Caps

Lato 8pt Regular

Page 28: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

page 28

BRAND APPLICATIONSMandatory templatesPowerPoint presentations

Presentation TitleSubtitle

Presenter nameDate

www.nt.gov.au www.nt.gov.au

Contents

» Quisquis es assit autae reseratenda aut autateni qui sequam, voluptatus de sitatur

» Quisquis es assit autae reseratenda aut autateni qui sequam, voluptatus de sitatur

» Cea quate verum necum sumet eaque vellum in cus dolupti ius, simus ut eum simolor se volut prem rehent moluptur

www.nt.gov.au

Section Heading

www.nt.gov.au

Page Headings

headingsLuptiis deliquam lit quiatempori optatem andia core laccaturem. Et escipsae pratem dolo cuptaqui ut as audipictae ventius aut apis parum dolores quosto dolupta qui optibus anducil ium reptatis dolligent aut volo ex explabo rehenih itatur as id qui tem quamus, odiscip icitia quis perciamus, optas modicta ssincte mporeictur, sunt od que nem as re, core nusae ne mod quam quia volut.

subheadings » Quisquis es assit autae reseratenda aut autateni qui sequam, voluptatus de sitatur » Quisquis es assit autae reseratenda aut autateni qui sequam, voluptatus de sitatur » Cea quate verum necum sumet eaque vellum in cus dolupti ius, simus ut eum simolor se volut prem rehent moluptur

PowerPoint presentations should be created using the NTG PowerPoint template. This template is available from the Communications and Marketing Bureau. Email [email protected]

Presentations that are part of an integrated marketing campaign may use the look and feel of the campaign.

The PowerPoint template includes a title page, contents page, section page and text page. Title pages are to be clearly NTG branded and use the primary colours only.

Section and text pages may include colours from the secondary palette. These colours may be used to define the various sections, as heading styles and in charts and graphs.

TYPEFACEThe preferred typeface to be used on all PowerPoint presentations is Lato, however Arial may also be used if Lato is not available.

www.nt.gov.au

Section Heading

www.nt.gov.au

Section Heading

www.nt.gov.au

Page headings

headingsLuptiis deliquam lit quiatempori optatem andia core laccaturem. Et escipsae pratem dolo cuptaqui ut as audipictae ventius aut apis

subheadings » Quisquis es assit autae reseratenda aut autateni qui sequam, voluptatus de sitatur

» Quisquis es assit autae reseratenda aut autateni qui sequam, voluptatus de sitatur

» Cea quate verum necum sumet eaque vellum in cus dolupti ius, simus ut eum simolor se volut prem rehent moluptur

Mining: 13.3%

Manufacturing: 4.1%

construction: 18.6%

retail and Wholesale trade: 4.9%

% of econoMic output

www.nt.gov.au

Page headings

headingsLuptiis deliquam lit quiatempori optatem andia core laccaturem. Et escipsae pratem dolo cuptaqui

subheadings » Quisquis es assit autae reseratenda aut autateni qui sequam, voluptatus de sitatur

» Quisquis es assit autae reseratenda aut autateni qui sequam, voluptatus de sitatur

» Cea quate verum necum sumet eaque vellum in cus dolupti ius, simus ut eum simolor se volut prem rehent moluptur

Title page

Section page

Use of secondary colour palette

Contents

Text page

Page 29: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

page 29

BRAND APPLICATIONSMandatory templatesPress advertising – Classified / Public Notice

This type of communication constitutes a significant proportion of NTG advertising and must follow specific style guidelines.

Templates for non-campaign advertising are available from the Communications and Marketing Bureau. Email [email protected]

Classified advertising must follow the design layout as specified below.

SizesThe templates are a standard fixed width of 4 columns. The template may be amended if a wider or narrower ad is required. The use of the NTG logo, department name block, CTA and footer bar must remain consistent in position and proportion on all ads, regardless of their final size.

The length of each ad will be determined by the amount of content required.

FontTypeface to be used for all text is Lato

Body copy: 10 pt with 13 pt leading.Headings: 15 pt with 15 pt leading.CTA: 9 pt with 10 pt leading.

Specifications » Border 2pt black » Header banner is constant height of 18 mm » Footer banner is constant height of 21 mm. » NTG logo positioned bottom right in footer » CTA and website are to remain left aligned in the logo

clear strip footer » The height of the clear strip footer is determined by

the height of 2xT in the NTG logo ‘Territory’. For more information refer to the logo clear space guidelines on page 9

» A footer bar in mono or PMS 159 is to be added to separate the logo and CTA clear strip from main content of ad

For more information on the correct use of the Department name block, see page 17.

Potential Marina and foreshore redeveloPMent oPPortunity in frances BayThe Northern Territory Government has initiated a Market Sounding process for a potential marina and foreshore redevelopment opportunity 1 kilometre from the Darwin CBD.

» Prime site for mixed use development, approximately 20 hectares » Strategic location, only 1 kilometre from the Darwin CBD » Includes the Frances Bay Mooring Basin » Invitations open to developers and/or operators to identify interest and

provide feedback » Market Sounding closes 2:00pm ACST 30 September 2015

De volorro cusandem ent ulpa volo is dolorro ese isquat plaudae laut aut alitass itiur. Quunt re sequia sit que into consed mil mincili gnihillam re commos id utaspiende nit qui ut latur aligent iaspient adit acerrum quidi non por alis est, ut rersperum asperum.

To register to participate in the market sounding process and lodge a response, please visit www.lands.nt.gov.au/FrancesBay

Es molectur rehendus ex exped quaecumquia dolenet molo ea que eos que si andi to optaectem simolor assi aut ullatem rerorepudae. Et accate es explam. Volore dollo ma acea dernat vent enimus suntibu sandam. Ita nusandit omniae dolupient ut omnim ne con consequid magnitat autaque ma et ligent, qui temquae nonseque ea quam culpa quam. Ovit adi quaeriae quas mo voles ipsam fugit explis sit renet esenist iorent.

For further information visit www.lands.nt.gov.au/FrancesBay

Department of housing

Mary river NatioNal Park MaNageMeNt PlaNThe Territory Government in partnership with Aboriginal Traditional Owners, have finalised the Joint Management Plan for Mary River National Park.

The joint Management Plan sets out the direction for the Park’s future management and outlines how the interests of the community, Aboriginal Traditional Owners and conservation will be served.

The Plan formally came into operation on 17 September 2015 and can be view at www.parksand wildlife.nt.gov.au/manage/plans

Onsendi demporp orenia voluptate is rerum voluptur, nam ea corestio.

For further information call 8999 4555 or email [email protected]

Parks aNd wildlife coMMissioN

Mary river NatioNal Park MaNageMeNt PlaNThe Territory Government in partnership with Aboriginal Traditional Owners, have finalised the Joint Management Plan for Mary River National Park.

The joint Management Plan sets out the direction for the Park’s future management and outlines how the interests of the community, Aboriginal Traditional Owners and conservation will be served.

The Plan formally came into operation on 17 September 2015 and can be viewed at www.parksand wildlife.nt.gov.au/manage/plans

For further information call 8999 4555 or email [email protected]

Classified 4 col x 100 mm colour with department name (not actual size)

Classified 4 col x 80 mm Mono (not actual size)

Classified 4 col x 170 mm Mono with department name (not actual size)

Page 30: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

page 30

BRAND APPLICATIONSMandatory templatesPress advertising – Public notice display

Public notice display advertising must follow the design layout as specified and shown below.

FontTypeface to be used for all text is Lato

Specifications » Border 2pt black » Ads may appear with or without the Department name

block » NTG logo positioned bottom right in footer » The position of the NTG logo must adhere to the clear

space guidelines set out on page 9. » CTA and website are to remain left aligned in the logo

clear strip footer » A footer bar in mono or PMS 159 may be added to

separate the logo and CTA clear strip from main content of ad

» The height of the clear strip footer is determined by the height of 2xT in the NTG logo ‘Territory’. For more information refer to the logo clear space guidelines on page 9

TerriTory Day concerT Sub heaDingS XercipiTamuS veribuSconSeD moDigen ihiTam, SapiciTaTur mincTiSquiS DolupTa SerecuSam aliquaSpieT aSpelig enDaeSequi omniS eT aTempeDiT ma

heaDingSSimus ut eum simolor se volut prem rehent molupturquis aliquis vendiatiorro mo ma voloreCi officie ndantinvero escilicite sedigenia venis quam fugit, officiet, cus. Re poratiisqui que moloreribus nam hitatibus et mo bea quis vendi repudam, nosam dolupta tiorrovidi volorectem vellat abori officat reptur ressit, solupta pro entiore natur, optaquid ea corrum illatint, et quas rat lit es dignatemped ut rest laceper epudite mperori ullauta consequi re int.

Subheadings » Quisquis es assit autae reseratenda aut

autateni qui sequam, voluptatus de sitatur » Quisquis es assit autae reseratenda aut

autateni qui sequam, voluptatus de sitatur » Cea quate verum necum sumet eaque vellum

in cus dolupti ius, simus ut eum simolor se volut prem rehent molupturquis aliquis vendiatiorro mo ma volore

» Quisquis es assit autae reseratenda aut autateni qui sequam, voluptatus de sitatur

A music concert will take place on Mindil Beach on Wednesday 1 July, 2015. No public reworks will be permitted on Mindil Beach on 1 July 2015.Permit provided pursuant to By-law 13A of the Territory Parks and Wildlife Conservation By-laws.

Territory Day ConcertMindil Beach

NT16517

Location: Data:Northern Territory Government - Production & Client Service:C:Chief Minister, Dept of:WIP:NT16517.indd

Prod1st ad

Spell Check

Date & Time V2 V3 V4 V5 V6 V7 V8 V9 V11 V12 V13 V14 V15 V16

kw kw 10:57AM 18/06/2015

Whilst every effort is made to ensure that the media placement details and advertising proof are correct - the fi nal responsibility lies with you. Please confi rm the attached details and proof is correct by signing below, or sending approval via return email. Please ensure that the Media Booking Authority is also submitted promptly on the same email or faxed to 02 6203 4593 as this advertisement cannot proceed without it.

Cost per author alteration: Minor Alt’s: $55 Major Alt’s: $85

Proofed By:

Name: Date: Signature:

NT News 20/06 14x4(128 mm) PN Full

Account Executive: Charlie Job No: NT16517

Client: Nt gov - dept of chief minister AE Time Recieved: 17/06/2015 12 :18PM

Starting conversations

Publication Run Date Size Position Colour

Siz

e C

han

geFor further information visit www.nt.gov.au

TerriTory Day concerT Sub heaDingS XercipiTamuS veribuSconSeD moDigen ihiTam, SapiciTaTur mincTiSquiS DolupTa SerecuSam aliquaSpieT aSpelig enDaeSequi omniS eT aTempeDiT ma

heaDingSSimus ut eum simolor se volut prem rehent molupturquis aliquis vendiatiorro mo ma voloreCi officie ndantinvero escilicite sedigenia venis quam fugit, officiet, cus. Re poratiisqui que moloreribus nam hitatibus et mo bea quis vendi repudam, nosam dolupta tiorrovidi volorectem vellat abori dignatemped ut rest laceper epudite mperori ullauta consequi re int.

Subheadings » Quisquis es assit autae reseratenda aut

autateni qui sequam, voluptatus de sitatur » Quisquis es assit autae reseratenda aut

autateni qui sequam, voluptatus de sitatur » Cea quate verum necum sumet eaque vellum

in cus dolupti ius, simus ut eum simolor se volut prem rehent moluptur

A music concert will take place on Mindil Beach on Wednesday 1 July, 2015. No public reworks will be permitted on Mindil Beach on 1 July 2015.Permit provided pursuant to By-law 13A of the Territory Parks and Wildlife Conservation By-laws.

Territory Day ConcertMindil Beach

NT16517

Location: Data:Northern Territory Government - Production & Client Service:C:Chief Minister, Dept of:WIP:NT16517.indd

Prod1st ad

Spell Check

Date & Time V2 V3 V4 V5 V6 V7 V8 V9 V11 V12 V13 V14 V15 V16

kw kw 10:57AM 18/06/2015

Whilst every effort is made to ensure that the media placement details and advertising proof are correct - the fi nal responsibility lies with you. Please confi rm the attached details and proof is correct by signing below, or sending approval via return email. Please ensure that the Media Booking Authority is also submitted promptly on the same email or faxed to 02 6203 4593 as this advertisement cannot proceed without it.

Cost per author alteration: Minor Alt’s: $55 Major Alt’s: $85

Proofed By:

Name: Date: Signature:

NT News 20/06 14x4(128 mm) PN Full

Account Executive: Charlie Job No: NT16517

Client: Nt gov - dept of chief minister AE Time Recieved: 17/06/2015 12 :18PM

Starting conversations

Publication Run Date Size Position Colour

Siz

e C

han

ge

Department oflanDS, planning anD environmenT

For further information visit www.nt.gov.au

Potential Marina and foreshore redeveloPMent oPPortunity in frances Baythe northern territory Government has initiated a Market Sounding process for a potential marina and foreshore redevelopment opportunity 1 kilometre from the Darwin CBD

» Prime site for mixed use development, approximately 20 hectares

» Strategic location, only 1 kilometre from the Darwin CBD

» Includes the Frances Bay Mooring Basin » Invitations open to developers and/or

operators to identify interest and provide feedback

» Market Sounding closes 2:00pm ACST 30 September 2015

To register to participate in the market sounding process and lodge a response, please visit www.lands.nt.gov.au/FrancesBay

6 Development in Frances bay market sounding brief

The City of Darwin, with the support of the Territory and the Australian Government, prepared a Master Plan for the Darwin City Centre. The City of Darwin adopted this Master Plan in June 2015. This Plan provides strategic direction towards unlocking the potential of Darwin City. It identifies opportunities for redevelopment in the city with the aim to improve the quality of life and the attraction of Darwin as a place to live, work and play. The Master Plan is available at http://www.darwin.nt.gov.au/cbdmasterplan.

2.3 The Vision for Frances BayThe Frances Bay area is recognised in the Darwin City Centre Master Plan as one of the redevelopment opportunities that will form part of a synergised and revitalised Darwin City. The vision under the Master Plan is consistent with the Frances Bay Area Plan in the NT Planning Scheme.

Frances Bay began as a centre for port and maritime related activities within the Darwin Harbour and is currently home to various industry users, primarily the commercial seafood industry. It is located on the edge of Darwin City and adjacent to the Darwin Waterfront, Stuart Park and Dinah Beach.

Its foreshore location and proximity to the Darwin Central Business District (CBD) provides great potential for mixed use development comprising of a number of land uses relating to marine industry, wholesale and retail fish markets, tourism, harbourside living and foreshore public open space amenity. The vision for the Frances Bay precinct includes an animated waterfront, foreshore and marina developments that offer visual interest and experience. With supported links and networks to the CBD and surrounds, Frances Bay has the potential to become a premier address, a tourist feature and a marine related hub.

The Frances Bay Area Plan and Planning Principles are contained within the Northern Territory Planning Scheme. The Northern Territory Planning Scheme is available at http://www.lands.nt.gov.au/planning/planning-scheme.

for the Northern Territory Planning Scheme

Its foreshore location and proximity to the Darwin Central Business District (CBD) provides great potential for mixed use development.

FOr the Darwin City Centre Master Plan

clickhere

clickhere

For further information visit www.lands.nt.gov.au/FrancesBay

Department of lands, PlanninG and environMent

M6 x 3 ad – Quarter with department name (not actual size)

M9 x 4 ad – Portrait (not actual size)M9 x 4 ad – Portrait With department name (not actual size)

Page 31: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

HeadingArial Black 15/15 pt

Job title, position, descriptionArial Black 9/10 pt

Body textArial Regular 8/10 pt

Bullet textArial Regular 8/10 pt

Contact pointsArial Black 8/10 pt

Agency NameArial Regular & Black, All caps 7/10.5 pt

Footer CTAArial Black 9/11 pt

DisclaimerArial Regular 6/7 pt

4 columns (127.3 mm)

Header Banner18mm

Footer Banner21 mm

page 31

BRAND APPLICATIONSMandatory templatesPress advertising – Recruitment

INDIVIDUAL RECRUITMENT ADAn individual recruitment ad should be used to gain independent exposure for the vacancy or to choose a specific location within the newspaper (e.g. within the executive vacancy section).

FontTypeface to be used for all text is Arial

Three size optionsThe templates are a standard fixed width of 4 columns (or equivalent), mono, classified section.

» Small 4 columns x 12 cm » Medium 4 columns x 14 cm » Large 4 columns x 16 cm

Specifications » Border 2pt black » Header banner is constant height of 18 mm » Footer banner is constant height of 21 mm » NTG logo positioned bottom right in footer » CTA and disclaimer are to remain left aligned in the logo

clear strip footer » A standard call to action sentence must appear as the

last sentence in all ads: “Applications should address the Selection Criteria. For a copy of the Job Description and to apply online please visit www.nt.gov.au/jobs or contact us on 1300 659 247”

Small sample template. Size: 4 columns (127.3) x 12cm

www.nt.gov.au/jobs 1300 659 247The Northern Territory Government is aiming for an inclusive and diverse workforce. All equal employment (EEO) groups are encouraged to apply.

Senior Systems ProgrammerDEpArTmENT Of HouSingAdministrative officer 6 ($66 123 – $77 123)Mainframe ServicesDarwinPermanentDe volorro cusandem ent ulpa volo is dolorro ese isquat plaudae laut aut alitass itiur. Quunt re sequia sit que into consed. » Es molectur rehendus ex exped quaecumquia dolenet molo ea que eos » Ita nusandit omniae dolupient ut omnim ne con consequid magnitat » Et accate es explam volore dollo ma acea dernat vent enimus

Es molectur rehendus ex exped quaecumquia dolenet molo ea que eos que si andi to optaectem simolor assi aut ullatem rerorepudae. Et accate es explam volore dollo ma acea dernat vent enimus suntibu sandam. Ita nusandit omniae dolupient ut omnim ne con consequid magnitat autaque ma et ligent, qui temquae nonseque ea quam culpa quam. Et accate es explam volore dollo ma acea dernat vent enimus suntibu sandam.

Quote vacancy number: 04020 Closing date: 30 November 2015

Applications should address the Selection Criteria. for a copy of the Job Description and to apply online please visit www.nt.gov.au/jobs or contact us on 1300 659 247

Page 32: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

page 32

BRAND APPLICATIONSMandatory templatesPress advertising – Recruitment

BRAND APPLICATIONSMandatory templatesPress advertising – Recruitment

COMPOSITE RECRUITMENT ADWhere there are two or more similar recruitment advertisements booked into the same publication, and in the same sub-section on the same publication date, (i.e. all Engineering ads), it is recommended that these ads are grouped together in a composite style advertisement.

FontTypeface to be used for all text is Arial

Four size optionsThe templates are a standard fixed width of 4 columns (or equivalent), mono, classified section.

» Small 4 columns x 12 cm » Medium 4 columns x 14 cm » Large 4 columns x 16 cm » Extra Large 4 columns x 20 cm

Specifications » Border 2pt black » Header banner is constant height of 18 mm » Footer banner is constant height of 21 mm » NTG logo positioned bottom right in footer » CTA and disclaimer are to remain left aligned in the logo

clear strip footer » A standard call to action sentence must appear as the

last sentence in all ads: “Applications should address the Selection Criteria. For a copy of the Job Description and to apply online please visit www.nt.gov.au/jobs or contact us on 1300 659 247”

Large sample template. Size: 4 columns (127.3) x 16cm (not actual size)

www.nt.gov.au/jobs 1300 659 247The Northern Territory Government is aiming for an inclusive and diverse workforce. All equal employment (EEO) groups are encouraged to apply.

Senior Systems ProgrammerDEpArTmENT Of buSineSS and emPloymentadministrative officer 6 ($66 123 – $77 123)mainframe ServicesdarwinPermanentEs molectur rehendus ex exped quaecumquia dolenet molo ea que eos que si andi to optaectem simolor assi aut ullatem rerorepudae. Et accate es explam volore dollo ma acea dernat vent enimus suntibu sandam. Ita nusandit omniae dolupient ut omnim ne con consequid magnitat autaque ma et ligent, qui temquae nonseque ea quam culpa quam. Et accate es explam volore dollo ma acea dernat vent enimus suntibu sandam. Ita nusandit omniae dolupient ut omnim ne con consequid magnitat autaque ma et ligent.

Quote vacancy number: 04020 Closing date: 30 November 2015

business intelligence analystDEpArTmENT Of buSineSS and emPloymentadministrative officer 6 ($66 123 – $77 123)darwintemporary vacancy to 30 June 2016Es molectur rehendus ex exped quaecumquia dolenet molo ea que eos que si andi to optaectem simolor assi aut ullatem rerorepudae. Et accate es explam volore dollo ma acea dernat vent enimus suntibu sandam. Ita nusandit omniae dolupient ut omnim ne con consequid magnitat autaque ma et ligent, qui temquae nonseque ea quam culpa quam. Et accate es explam volore dollo ma acea dernat vent enimus suntibu sandam. Ita nusandit omniae dolupient ut omnim ne con consequid magnitat autaque ma et ligent.

Quote vacancy number: 04021 Closing date: 30 November 2015

Applications should address the Selection Criteria. for a copy of the Job Description and to apply online please visit www.nt.gov.au/jobs or contact us on 1300 659 247

HeadingArial Black 15/15 pt

Job title, position, descriptionArial Black 9/10 pt

Body textArial Regular 8/10 pt

Contact pointsArial Black 8/10 pt

Agency NameArial Regular & Black, All caps 7/10.5 pt

Footer CTAArial Black 9/11 pt

DisclaimerArial Regular 6/7 pt

4 columns (127.3 mm)

Header Banner18mm

Footer Banner21 mm

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page 33

BRAND APPLICATIONSMandatory templatesPress advertising – Campaign

Campaign advertising has a clearly defined audience and is often short lived so requires stronger visuals to gain the audience’s attention quickly.

To maintain consistency throughout all campaign collateral and maximise visibility for the NTG the use of the NTG logo, call to action and clear strip footer are preferred on all ads.

FontsA display font can be selected for campaign and advertising messaging. The display font chosen may only be used for heading styles. In all other uses of type the font is to be Lato.

Specifications » NTG logo positioned bottom right in footer » The position of the NTG logo must adhere to the clear

space guidelines set out on page 9 » CTA and website should be left aligned in the logo clear

strip footer » A footer bar may be added to separate the logo and CTA

clear strip from main content of ad if desired

ColoursAs campaign messages are for a specific purpose and time-frame a combination of any colours may be used. It is recommended however that campaign colours and images are chosen from the secondary colour palette to complement the NTG brand and colors.

Ad exceptionsIf the width of the advertisement is more than twice the height of the advertisement, the clear strip footer does not need to extend across the entire ad. It must however be no less that 2/3 of the total width and include relevant logos and CTA only.

Where multiple logos appear in an advertisement, it is preferred that the NTG logo maintains bottom right position with all other logos aligned along the bottom strip.

M12 x 6 ad – Full page (not actual size)

A Strong SocietyWe celebrate the great Territory lifestyle and want to build a place where people choose to stay for the long haul. Now the NT Government’s biggest ever land release is helping to create 6,500 homes over the next 10 years. Our hospitals and schools are also receiving high levels of funding and crime is down thanks to more police and tougher laws on violent crime.

These are just some of the ways we’re working with Territorians to build a strong society.

More police and tougher laws for violent crime keeping our streets safer

$7.5 million of new computers in 200 schools

6500 new homes in the Territory’s biggest ever land release program

Constructing a new 116 bed Palmerston regional Hospital costing $150 million

We’re on track to deliver more opportunities for Territorians. To see how visit ontrack.nt.gov.au

N TDELIVERING FOR TERRITORIANSDELIVERING FOR TERRITORIANS

M12 x 6 ad – Full page (not actual size)

SAFETY IN OUR COMMUNITY

IS EVERYONE’SRESPONSIBILITY

DARWIN SAFE AND DARWIN CBD LIQUOR ACCORD MEASURES:

» Ban on shots/shooters after 1 am

» Four drink limit after midnight and during happy hours

» Ban on high alcohol content products at all times

» Responsible Service of Alcohol Marshals on dutyfrom 11pm every Friday and Saturday night

» $576 on-the-spot fi ne for failing to leave alicensed premise

» Establishment of a radio system linking security staff at licensed premises directly with NT Police

The secure taxi rank in Mitchell Street (outside the cinema) operates each Friday and Saturday night from midnight to 5:30am. It is manned with security guards, has additional lighting and CCTV to help people get home quickly and safely.

www.darwinsafe.nt.gov.au

To fi nd out more about First Circles or to nominatecall 8999 8385 or visit www.communityservices.nt.gov.au

FIRST CIRCLESENGAGEMENTSUPPORTING THE NEXT GENERATION OF INDIGENOUS LEADERS

First Circles is looking for 30 Indigenous leaders from across the Territory who will helpdrive change and bring new voices to the conversation with government. NOMINATIONS ARE OPEN FOR INDIGENOUS TERRITORIANS. You can nominate yourself or someone else.

M3 x 6 ad – Medium Strip (not actual size)

For more information on the Palmerston Regional Hospital visit palmerstonregionalhospital.nt.gov.au

Palmerston Regional HospitalCOMMUNITY MEETING

Headworks for the new Palmerston Regional Hospital are now well underway and construction of the hospital is on schedule to begin in October.

The Northern Territory Government is committed to keeping Territorians informed of the hospital’s progress.

Office of Major Projects, Infrastructure and Investment and Department of Health and

Infrastructure representatives, along with the Minister for Health John Elferink, will be holding a community meeting to discuss hospital milestones, work packages for Territory companies and employment opportunities for health staff when the hospital opens in 2018.

WhEN: Wednesday, 12 August 6:30pm WhErE: YMCA Palmerston Recreation Centre

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BRAND APPLICATIONSMandatory templatesTelevision and Radio advertising

TELEVISION ADVERTISINGTelevision advertising produced by the NTG must carry the official authorisation tag and where appropriate, an NTG logo and website url frame prior to the authorisation tag.

Logo frameUse of a logo and website url frame prior to the authorisation tag is optional in television advertising except in situations where other logos are used in the advertisement or where content ownership is ambiguous and needs to be clearly identified as belonging to the NTG.

When using the logo frame: » The Primary logo is preferred » The logo must be a prominent size but in proportion

with the screen and any other elements such as a url or call to action

» The logo / url screen must be displayed for a minimum of 1.5 seconds but ideally three seconds

NTG authorisation tagAll television commercials, produced for or on behalf of the NTG, must carry the official authorisation tag on a black screen end frame.

Tag and font sizesThe official NTG authorisation tag and font sizes are as follows:

» Authorised by the (26pt) » Northern Territory Government (36pt) » Darwin (36pt) » Spoken by Joe Bloggs (30pt) » Written – as per examples » Spoken – “Authorised by the Northern Territory

Government, Darwin”

* Note: The ‘spoken by Joe Bloggs’ tag must be included on screen visuals, however it does not need to be included in the audio track.

For all other information related to NTG authorisation tag please refer to the policy available on the Communication and Marketing Bureau area of NTG Central.

ExemptionsAgencies exempt from the use of the NTG logo must replace the words ‘Northern Territory Government’ with the name of the statutory authority e.g. Anti-Discrimination Commissioner.

CaptionsTo ensure equity of access to NTG information and services, closed captions (for television programs and advertising) and open captions (for DVD and video) must be used. The policy on captions is available from the Communications and Marketing Bureau area of NTG Central.

Logo frame

NTG authorisation tag

RADIO ADVERTISINGAll radio advertisements produced for or on behalf of the NTG must carry the official authorisation tag:

“Authorised by the Territory Government, Darwin. Spoken by (Name/s of talent).”

These words must be spoken at the conclusion of the radio commercial.

ADVERTISING DURING AN ELECTION PERIODSpecial conventions apply to government agency advertising during an election period.

When an election or by-election is called the Department of the Chief Minister will issue Caretaker Conventions. Caretaker Conventions outline additional requirements in relation to authorisation tags for print, radio and television advertising.

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BRAND APPLICATIONSMandatory templatesDigital advertising

NTG has developed a standard range of digital advertising designs for leaderboard, half page, medium rectangle and side skin sizes. These are intended to act as a guide for the development of digital advertising with regards to possible placements of the logo, CTA and fonts.

Other sizes of digital advertising may be booked however the same design specifications must apply.

FontTypeface to be used for all body text is Lato. A special campaign font may be used for campaign branding.

Specifications The Primary NTG logo should always be used and applied to bottom right hand corner of all digital advertising. It may appear in full colour, mono or reverse providing the clear space rules, as set out on page nine, are applied.

The call to action (CTA) or web address should appear in the footer CTA strip. A second CTA may appear in the text content.

When two or more jpgs are put together to create an animated giff then the logo needs only to appear on the last frame

All digital advertising must link to NTG websites and not a third party.

N TDELIVERING FOR TERRITORIANSDELIVERING FOR TERRITORIANS

To see how visit ontrack.nt.gov.au

start.run.grow. The Northern Territory Government issupporting Territory businesses andnot-for-profi ts to start.run.grow.Find out how

We’re on trackto deliver moreopportunitiesfor Territorians.

N TDELIVERING FOR TERRITORIANSDELIVERING FOR TERRITORIANS

To see how

The NorthernTerritory Governmentis supportingTerritory businessesand not-for-profi tsto start.run.grow.

For further information visita Territory Business Centre orwww.business.nt.gov.au

start.run.grow.

www.business.nt.gov.au

The Northern Territory Governmentis supporting Territory businessesand not-for-profi ts to start.run.grow.

For further information visit a Territory Business Centreor www.business.nt.gov.au

N TDELIVERING FOR TERRITORIANSDELIVERING FOR TERRITORIANS

To see how visitontrack.nt.gov.au

start.run.grow.

The Northern Territory Governmentis supporting Territory businessesand not-for-profi ts to start.run.grow.

For further information visit a Territory Business Centreor www.business.nt.gov.au

www.business.nt.gov.au

Leaderboard – 728 x 90 px

Half Page – 300 x 600 px Medium Rectangle – 300 x 250 px

Logo clear strip – vertical

Footer CTA strip

Logo clear strip – horizontal and footer CTA strip

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page 36

BRAND APPLICATIONSMandatory templatesReports – Covers

COVERSA generic cover design must be applied to all department reports in mono or colour using the NTG report template.

Report cover templates and the NTG Annual Report Policy are available from the Communications and Marketing Bureau.

All department reports are to include the Department name block in the top left corner. Refer to page 17 for the correct use of the Department name block.

The Primary NTG logo should always be used and applied to bottom right hand corner. The call to action applied bottom left. No other information is to appear in this clear strip footer.

Report ExampleSubheading

www.digcs.nt.gov.au

Department of local govERnmEntand community sERvicEs

1cm

.75cm

3cm

1cm

3.4cm

1cm

1cm

5cm

Page 37: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

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BRAND APPLICATIONSMandatory templatesReports – Covers

Cover – Image area break down

Report ExampleSubheading

www.health.nt.gov.au

Department of HEaltH

Format 2

Report ExampleSubheading

www.health.nt.gov.au

Department of HEaltH

Format 3

IMAGERYNTG departments can choose a colour photographic or non-photographic cover. To allow some flexibility in design the photographic cover may contain one or three photographs. The total image area can be broken down into three different formats as shown in the samples on the right.

COLOURSCorporate and internal reports can feature the Department core colour as its main cover colour.

All reports for an external audience should feature colours from the NTG primary palette on its cover.

Department of HealtH

Report exampleSubheading

www.health.nt.gov.au

Format 1

Total image area.

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BRAND APPLICATIONSMandatory templatesReports – Internal pages/Brochures

INTERNALSDesign of internal pages is at the discretion of the department/agency.

ColoursDepartment and secondary palette colours may be used on internal pages. These colours may be used to define the various sections, as heading styles and in charts and graphs. See samples below.

04 | SUMMARY FINDINGS

32

04

| SUM

MA

RY

FIN

DIN

GS

NORTHERN TERRITORY PUBLIC SECTOR

PEOPLE MATTER SURVEY REPORT 2014

FIGURE 4.16: Witnessed bullying by demographic sub-group

» Sources of bullying were identified by respondents in the following order:

Female

Male

Aboriginal or Torres Strait Islander

Non ATSI

Disability

Non-ongoing

Ongoing

15-34 years

35-54 years

55+ years

35%

31%

40%

32%

41%

27%

35%

30%

35%

34%

Yes

No

31%Senior managers

29%Immediate manager

12%Prefer not to specify

8%Group of fellow workers

29%Fellow worker

7%Subordinate

4%Client/customer

3%Member of the public

Figure 4.9, shows the comparative bullying-source profiles for vulnerable demographic sub-groups.

70 NORTHERN TERRITORY PUBLIC SECTOR

PEOPLE MATTER SURVEY REPORT 2014

08

| AP

PE

ND

IX 2 The People Matter Survey helps identify the extent

to which the Northern Territory Public Sector Values and Principles (as established by the Public Sector Employment and Management Act 1993) are being applied within the Northern Territory Public Service.

PUBLIC SECTOR VALUESCommitment to Service – The NTPS is professional, hardworking, effective, innovative and efficient, working collaboratively to achieve the best results for the Northern Territory.

Ethical Practice – The NTPS upholds the highest standards of practice and acts with integrity in all that it does.

Respect – The NTPS respects all people, and in particular their rights as individuals.

Accountability – The NTPS is transparent and accountable in all its actions.

Impartiality – The NTPS is apolitical and provides the Government with advice that is objective, timely and based on the best available evidence.

Diversity – The NTPS values the diversity of its workforce as well as the Northern Territory population it serves.

It is recognised that Accountability is not comprehensively measured in the current survey instrument. It is intended that future surveys will introduce additional questions to remedy this issue.

PUBLIC SECTOR PRINCIPLESThe administration management principle - Fair, efficient and effective service to the community and government;

The human resource management principle - promoting working environments where employees are treated fairly, including the following:

- merit – choosing people for the right reasons

- equality of employment - providing a fair go for all

08 | APPENDIX 2 – NTPS VALUES AND PSEMA EMPLOYMENT PRINCIPLES

The NTPS Values establish clear expectations around attitudes and behaviours in the workplace. Including how our employees are treated and how they, in turn, treat others.”

45

DETAILED RESULTS

NORTHERN TERRITORY PUBLIC SECTOR

PEOPLE MATTER SURVEY REPORT 2014

Values 46

Job Satisfaction and Engagement 50

Your Experiences 51

Working-Life Intentions 52

Bullying 53

Internal use of secondary palette

Section pages Charts and graphs Heading styles

BROCHURES, FLYERS AND POSTERSPublic information material should be designed by qualified design professionals. The design of brochures, flyers, posters etc. must be consistent with the principles of the NTG corporate style, which requires the prominent placement of the logo (preferably bottom right corner).

Design should ensure the information is clear and readable through making use of white space and headings to break up content, displaying good quality images and using short paragraphs and concise text.

It is good practice to include multiple points of contact for further information (e.g. phone, fax, email and postal address) along with the agency website address and an ISBN/ISSN, if appropriate.

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page 39

BRAND APPLICATIONSMandatory templatesSignage – Level 1: Street signage

Department of local government and community services

Department ofhealth

Department of land resources management

LEVEL 1 – STREET SIGNAGEAll hanging street signage is to follow the specifications as set out below. An eps template is available from the Communications and Marketing Bureau. Email [email protected]

SizeThe size of each street sign will vary depending on the space available and location of sign.

The use of the NTG logo and Department name block however must remain in proportion if the size of the sign varies.

Position of the NTG logoThe position of the NTG logo must adhere to the clear space guidelines set out on page 9.

Use of the department name block » Department name block must be limited to a maximum

of four lines of text » ‘DEPARTMENT OF’ is to sit on a line of its own unless

the department name is only one word eg. Health, providing space allows

» Department name block must align to bottom of NTG logo type. Second line of name must align with bottom of ‘Territory’ and third line of department name must align with bottom of the word ‘Northern’

» Department name must be left aligned with colour bar. Department name block must butt up to the right margin of the sign

» The division of colours on the colour bar must align with the top of ‘Northern’

See page 17 for more information on the Department name block.

2000mm

850mm This space is to be no less than 2 x T. ‘T’ height determined by the height of ‘T’

in Territory

60

0m

m

300mm

130mm

130mm

40mm

‘DEPARTMENT OF’Arial Regular, All caps 150pt/158 pt

Department nameArial Black, All caps 150pt/158 pt

Department name block must align to bottom of NTG logo type

Department name block must butt up to right margin

3rd line of text from the bottom must line up with bottom of ‘Northern’

150mm 150mm

Colour barThe colour bar must lock-up with the department name. It is always to be positioned to the left of the department name, at a distance equal to its width

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page 40

BRAND APPLICATIONSMandatory templatesSignage – Level 2: Directory signage

LEVEL 2 – DIRECTORY SIGNAGEAll directory signage is to follow the specifications as set out below. An eps template is available from the Communications and Marketing Bureau. Email [email protected]

SizeThe size of each directory sign will vary depending on the wall space available and number of listings.

The use of the NTG logo, department name block, listing names, arrows and footer bar must however remain consistent in position and proportion on all directory signage, regardless of their final size.

MarginsMargins to be determined by 2 x T. ‘T’ height determined by the height of ‘T’ in Territory.

Position of the NTG logoThe position of the NTG logo must adhere to the clear space guidelines set out on page 9.

Use of the department name blockSee page 27, Signage – Level 1: Street signage, for the correct use and position of the department name block.

GROUND

G Local Government

G Office of Aboriginal Affairs

G Interpreting and Translation Service NT

LEVEL 1

1 Business Services

1 Aboriginal Interpreter Service

1 Candour Room

1 Stuchbery Room

1 Rainbow Room

LEVEL 2

2 Office of the Chief Executive

2 Secretariat

2 Strategy Community Development

2 Executive Conference Room

2 Level 2 Conference Room

Department of local government and community services

LEVEL 1

Business Services

Information Technology

Financial Services

Human Services

Office Services

Aboriginal Interpreter Service

Candour Room

Stuchbery Room

Rainbow Room

Dellitiatur Siminveri

Lecus dolenihic

Department of local government and community services

The overall width will vary depending on wall space available

Th

e ov

eral

l hei

ght

will

var

y d

epen

din

g o

n w

all s

pac

e av

aila

ble

an

d n

um

ber

of l

isti

ngs

Department name block must align to bottom of NTG logo type

Department name block must butt up to right margin

3rd line of text from the bottom must line up with bottom of ‘Northern’

‘DEPARTMENT OF’Arial Regular, All caps

Department nameArial Black, All caps

Listing name must vertically align left with NTG logo type

Level reference or arrow must vertically align centre to desert rose

Listing nameArial Bold, Title caseSize to be no larger than ‘T’ in NTG logo ‘Territory’Black

Level numberArial BoldSize to be no larger than ‘T’ in NTG logo ‘Territory’PMS 159

ArrowsZaph Dingbats Regular(No other style of arrow is to be used)PMS 159

Level headingArial Bold, All capsSize to be no larger than ‘T’ in NTG logo ‘Territory’White

Level separator barPMS 159Height to be the same height as the ‘N & T’ letters from the NTG logo

Listing separator barBlack 20% or silverHeight to be the same height as the ‘N & T’ letters from the NTG logo

Row separator lineBlack 50%

Footer barBlack 100%Height to be half height of separator bars.

Margins to be determined by 2 x T. ‘T’ height determined by the height of ‘T’ in NTG logo ‘Territory’

Colour barThe colour bar must lock-up with the department name. It is always to be positioned to the left of the department name, at a distance equal to its width

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BRAND APPLICATIONSMandatory templatesSignage – Level 3: Directional signage

LEVEL 3 – DIRECTIONAL SIGNAGEAll directional signage is to follow the specifications as set out below. An eps template is available from the Communications and Marketing Bureau. Email [email protected]

SizeThe size of each directional sign will vary depending on the wall space available.

The use of the NTG logo, department name block, listing names, arrows and footer bar must however, remain consistent in position and proportion on all directional signage, regardless of their final size.

MarginsMargins to be determined by 2 x T. ‘T’ height determined by the height of ‘T’ in Territory.

Position of the NTG logoThe position of the NTG logo must adhere to the clear space guidelines set out on page 9.

Use of the department name blockSee page 27, Signage – Level 1: Street signage, for the correct use and position of the department name block.

➔ Office of Aboriginal Affairs

➔Local Government and Community Servicesincluding the Aboriginal Interpreter Service

Department of local government and community services

➔ Office of Aboriginal Affairs

➔Local Government and Community Servicesincluding the Aboriginal Interpreter Service

parks and wildlife commission

The overall width will vary depending on wall space available

The overall height will vary depending on wall space available and number of listings

Department name block must align to bottom of NTG logo type

Department name block must butt up to right margin

3rd line of text from the bottom must line up with bottom of ‘Northern’

‘DEPARTMENT OF’Arial Regular, All caps

Department nameArial Black, All caps

Listing name must vertically align left with NTG logo type

Arrow must vertically align centre to desert rose

Listing nameArial Bold, Title caseSize to be no larger than ‘T’ in NTG logo ‘Territory’Black

ArrowsZaph Dingbats Regular(No other style of arrow is to be used)PMS 159

Listing separator barBlack 20% or silverHeight to be no less than the ‘N & T’ letters from NTG logo

Row separator lineBlack 50%

Footer barBlack 100%Height to be the same height as the ‘T’ from NTG logo

AGENCY LOGOTo be positioned above agency name, and extend no higher than the desert rose.

Colour barThe colour bar must lock-up with the department name. It is always to be positioned to the left of the department name, at a distance equal to its width

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BRAND APPLICATIONSMandatory templatesSignage – Level 3: Temporary directional signage

LEVEL 3 – TEMPORARY DIRECTIONAL SIGNAGEAll temporary directional signage is to follow thespecifications as set out below. An eps template isavailable from the Communications and Marketing Bureau.Email [email protected]

SizeFinal sign size: A4 – 294 mm (w) x 210 mm (h)

Position of the NTG logoThe position of the NTG logo must adhere to the clearspace guidelines set out on page 9.

Use of the department name block and colour bar » Department name block must be limited to a maximum

of four lines » ‘DEPARTMENT OF’ is to sit on a line of its own unless

the department name is only one word eg. Health, providing space allows

» Department name block must align to bottom of NTG logo type. Second line of name must align with bottom of ‘Territory’ and third line of department name must align with bottom of the word ‘Northern’

» Department name must be left aligned with colour bar. Department name block must butt up to the right margin of the sign

» The division of colours on the colour bar must align with the top of ‘Northern’

➔ReceptionTraining taking place here today

DeparTmenT of local government and community services

➔ReceptionTraining taking place here today

DeparTmenT of local government and community services

297 mm

21

0 m

m

Department name block must align to bottom of NTG logo type

Department name block must butt up to right margin

3rd line of text from the bottom must line up with bottom of ‘Northern’

‘DEPARTMENT OF’Arial Regular, All caps21pt/22pt

Department nameArial Black, All caps21pt/22pt

Text must vertically align left with NTG logo type

Arrow must vertically align centre to desert rose

Main textArial Bold, Title caseSize to be no larger than 80pt/80ptBlack

Secondary textArial Regular, Title caseSize to be no larger than 51pt/52ptBlack

ArrowsZaph Dingbats Regular(No other style of arrow is to be used)PMS 159

Clear spaceNo type is to extend into the logo clear space.

Footer barBlack 100%Height to be the same height as the ‘T’ from NTG logo

This space is to be no less than 2 x T. ‘T’ height determined by the height of ‘T’

in Territory

Colour barThe colour bar must lock-up with the department name. It is always to be positioned to the left of the department name, at a distance equal to its width

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BRAND APPLICATIONSMandatory templatesCapital Works project signage

For Capital Works project signage, a standard format is used across both NTG funded and joint AG and NTG funded projects.

The main sign may be one of two sizes according to the visibility requirements of the site:

» 3000mm wide by 1600mm high for major projects in open road locations; and

» 2000mm wide by 1400mm high for locations where physical space is limited.

The preferred NTG typeface for all capital works signage is Arial.

The sign may include a map or artist’s impression, if they are of a good quality. The sign should also include one line of information that provides a snapshot of the benefits to the community – the format of this should be consistently applied across all projects.

Australian Government projects often have strict funding agreements which specify signage requirements. Appropriate approvals as per the funding agreement are managed by the client agency.

All Capital Works project signage is centrally managed by the Department Infrastructure.

SPECIFICATIONSProject signs with text only:

» Project name and dollar figure to be Arial Black, 500pt » Descriptive text to be Arial Bold, 250pt » All paragraphing to be at 250pt » NTG Logo to be on the top left, unless jointly funded

with the Australian Government. The Australian Government logo will then be placed on the top left and the NTG logo on the top right

Project signs with artist impression/image:

» Project name and dollar figure to be Arial Black, 450pt » Image to be placed on the right with appropriate

spacing around the image » There is to be no descriptive text » All paragraphing to be at 250pt » NTG Logo to be on the top left, unless jointly funded

with the Australian Government. The Australian Government logo will then be placed on the top left and the NTG logo on the top right

Palmerston Road Upgrades$57 million New road works for the future development of Palmerston

www.nt.gov.au

Palmerston Specialist School

$21 million

www.nt.gov.au

www.infrastructure.gov.au

ROPER HIGHWAYRoper River and Wilton River Bridge Crossings Roper River

High Level Bridge

Wilton River High Level Bridge

NTG Funded – with text only

NTG Funded – with artist impression/image

AG and NTG Funded

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page 44

BRAND APPLICATIONSMandatory templatesUniforms

The NTG logo must appear on the left breast of any shirt or jacket and the name of the program, area or department may appear on the right breast.

Preferred LogoThe Primary horizontal version of the logo is preferred.

Colour, black or white versions of the Primary logo may be used depending on the colour of the fabric.

Tax exemptionTo confirm that the proposed uniform is applicable for tax exemption, please contact the Australian Taxation Office.

Under the Income Tax Assessment Act, the approved registration number as per the Register of Approved Occupational Clothing is CW1953.

PROMOTIONAL CLOTHINGPromotional clothing differs from a uniform. Promotional clothing is clothing created specifically for an event or promotion e.g. Show Circuit shirts. Promotional clothing should always carry the Primary NTG logo.

» Programs, campaign and slogans may appear on promotional clothing but not in conjunction with the Primary NTG logo.

» Agency names should only appear where essential. » A website address or campaign message may appear on

the back of the shirt where relevant.

Uniforms may not carry additional branding

Preferred logo

Placement of logo

Page 45: Northern Territory Government Brand · PDF filepage 3 THIS GUIDE The Northern Territory Government (NTG) Brand Guidelines have been developed to ensure that corporate style is consistently

page 45

BRAND APPLICATIONSMandatory templatesMerchandise

The NTG logo should be featured on all merchandise items produced by NTG agencies.

Preferred LogoThe preferred logo for merchandise items is the Primary horizontal logo, however the stacked logo may be used if it better fits the merchandise item.

» Dark coloured merchandise should carry a reversed (white) version of the logo.

» Light coloured merchandise should carry a mono version of the logo.

» White merchandise should carry a mono or colour version of the logo.

SizeA smaller version of the logo may be used on merchandise items where the minimum size logo will not fit on the surface area of the item (e.g. merchandise such as pens) however the NTG logo should be placed prominently on merchandise in the largest size possible.

Where merchandise requires a smaller size logo, the logo must not be reproduced smaller than is clearly legible.