Northern New Mexico Cultural Corridor and Agritourism
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Transcript of Northern New Mexico Cultural Corridor and Agritourism
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Northern New Mexico Cultural Corridor and Agritourism
Interim Report Selena Marroquin & Alice Loy
Global Center for Cultural Entrepreneurship
www.culturalentrepreneur.org
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Did you know…
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Our wine history dates back to the 1500’s
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Creating Community
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Cultural entrepreneurs drive global change. These entrepreneurs create economic value and promote cultural preservation and innovation. They enrich their communities and the world. They generate self-determination and self-reliance.
1. We support cultural entrepreneurs working to create and scale their enterprises.
2. We advocate for the importance of cultural entrepreneurship and the value of a culture economy.
3. We connect a global network of cultural entrepreneurs
Our Vision and Mission
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Norma and The Feasting Place
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Taos
Santa Fe
Albuquerque
Espanola Los Alamos * *
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Pueblos *
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Sponsors • City of Albuquerque • Bernalillo County • Mid Region COG • City of Santa Fe • Dekker/Perich/Sabatini • Vaughan Wedeen Kuhn • REDI
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US Tourism Cultural Market
20,000,000 US Cultural Consumers
15,400,000 International Cultural
Heritage Visitors Annually
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Source: Cultural & Heritage Traveler Study, Mandela Research, LLC
= 118.3 million adults each year
78% of all U.S. leisure travelers participate in cultural and/or heritage activities while
traveling
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Cultural and heritage visitors spend, on average, $994 per trip
compared to $611 for all U.S. travelers
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Cultural Travelers Spend More, Stay Longer
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Corridor Competition is Growing
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What is agritourism?
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Reach into local experiences
Value added agriculture
Authenticity
Opportunity to design your vacation
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Snooze
Close to Arizona
Barren
Arid Artsy
Beach?
“Tourism Department hopes to 'rebrand' New Mexico” Kate Nash The Santa Fe New Mexican : Thursday, November 03, 2011
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Agritourism along the Northern New Mexico
Cultural Corridor
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Most of the land being farmed today has been farmed for over 300 years
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…The thousand acequias of New Mexico form a cultural web of almost microscopic strands and filaments that have held a culture and a landscape in place for hundreds of years.
-Stanley Crawford Dixon Garlic Farmer
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California Census of Agriculture Stats for Agritourism:
2002 $6.5 million 499 farms 2007 $35 million 685 farms
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In Vermont, income from agritourism totaled $19.5 million in 2002, nearly twice the amount in 2000, according to the United States Department
of Agriculture.
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In North Carolina, 46 percent of agritourism operators surveyed by the state Department of
Agriculture reported an increase in income in 2004.
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In Tennessee, agritourism enterprises directly added about $17 million to the economy in 2006
and bring in more than three million visitors a year, according to the state agritourism
coordinator.
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In New Mexico, imagine the possibilities…
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Goals
• Increase livelihoods • Build a magneDc regional tourism brand
• AFract more visitors and dollars
• Develop an agritourism economic cluster
• Highlight New Mexico’s cultural wealth
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Next steps
• Design a tour for leaders
• Mapping agritourism sites
• Follow up with partners
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Thank You!
Selena Marroquin 505-819-9093
Alice Loy [email protected]
Global Center for Cultural Entrepreneurship
www.culturalentrepreneur.org