Northern Mindanao Northern Mindanao UpdatesUpdates

For For VViirrggiinn CCoolloouurrss Softdrinks Softdrinks and and Cobra Energy DrinkCobra Energy Drink

Billboard SitesBillboard Sites

Proposed Billboard Proposed Billboard SitesSites

ABI Plant proposed billboard ABI Plant proposed billboard site is on the right side facing site is on the right side facing the main gate as a Colt 45 the main gate as a Colt 45 billboard has already been billboard has already been installed on the left side.installed on the left side.

We have been given the go We have been given the go signal and Mr. Noel Mallari, signal and Mr. Noel Mallari, head of the Engineering head of the Engineering department will be giving the department will be giving the figures and quotes for an 8 figures and quotes for an 8 by 8 billboard within the by 8 billboard within the week.week.

Ultracraft Advertising Ultracraft Advertising CorporationCorporation

The Proposed sites in Cagayan De Oro CityThe Proposed sites in Cagayan De Oro City Site A is in the Bulua Area known as the Bulua junction Site A is in the Bulua Area known as the Bulua junction

wherein people coming from the South area would pass wherein people coming from the South area would pass through going into the city proper.through going into the city proper.

Site B is a stone’s throw away across from CCBPI and Site B is a stone’s throw away across from CCBPI and LimketKai. People going North (Bukidnon,Butuan,etc.) would LimketKai. People going North (Bukidnon,Butuan,etc.) would also be passing through this area. Heavy traffic literally as also be passing through this area. Heavy traffic literally as this is located right along an intersection. Visibility is the key.this is located right along an intersection. Visibility is the key.

Ultracraft Advertisng Ultracraft Advertisng CorporationCorporation

Site C is right by the Site C is right by the CDO river when CDO river when passing through the passing through the Maharlika bridge for Maharlika bridge for people heading into people heading into the City proper.the City proper.

Site D is still within the Site D is still within the Maharlika Bridge area.Maharlika Bridge area.

Quotations and Quotations and dimensions are on dimensions are on hand.hand.

Ultracraft Advertising Ultracraft Advertising CorporationCorporation

Site E is located in the Site E is located in the overpass by Gasaino City overpass by Gasaino City Mall. Heavy vehicle and Mall. Heavy vehicle and foot traffic. foot traffic.

Site F seems to elude us. Site F seems to elude us. Located at the Kauswagan Located at the Kauswagan highway people going into highway people going into the city coming from the the city coming from the North could not miss it. I North could not miss it. I Have not yet found the Have not yet found the agency that handles this agency that handles this site, but I have not stopped site, but I have not stopped searching. Updates will searching. Updates will follow. The coke can is my follow. The coke can is my motivation.motivation.

Barangay Activations for the Barangay Activations for the Homeloading Program/Bingo Homeloading Program/Bingo

SocialSocial Our first Bingo Social was conducted in Macabalan, Cagayan De Our first Bingo Social was conducted in Macabalan, Cagayan De

Oro City on July 20, 2008. 11 consolation prizes were given away Oro City on July 20, 2008. 11 consolation prizes were given away which consisted of grocery items, Virgin cola in cans and mugs which consisted of grocery items, Virgin cola in cans and mugs from Colt 45. The grand prize (one sack of rice) was won by two from Colt 45. The grand prize (one sack of rice) was won by two people. people.

Virgin worked hand in hand with Beer, our checker being the Virgin worked hand in hand with Beer, our checker being the caller. Beer has their own sound system although if we do decide caller. Beer has their own sound system although if we do decide to conduct 2 events on the same day in separate areas we would to conduct 2 events on the same day in separate areas we would have to rent.have to rent.– Mike Hinoguin has a sound system which he could rent out to us for Mike Hinoguin has a sound system which he could rent out to us for

Php 1,500.Php 1,500. Schedules for the Homeloading program and Bingo Social has Schedules for the Homeloading program and Bingo Social has

already been submitted covering up until January 2009. Schedules already been submitted covering up until January 2009. Schedules for the quota of 100 barangays are still being finalized. Bukidnon for the quota of 100 barangays are still being finalized. Bukidnon and Iligan are also finalizing their lists, to be submitted within the and Iligan are also finalizing their lists, to be submitted within the week.week.

We propose to add tables and chairs, a bigger white board and a We propose to add tables and chairs, a bigger white board and a kiosk for the selling-in of products. Enthusiasm of the participants kiosk for the selling-in of products. Enthusiasm of the participants was palpapable, signalling the success of our program. was palpapable, signalling the success of our program.

Transport MerchandisingTransport Merchandising

Proposed Abas Farms trans-merchandisingProposed Abas Farms trans-merchandising– Over-all dress up for their jeepOver-all dress up for their jeep– It has been painted candy apple red alreadyIt has been painted candy apple red already– Quotations are on hand, waiting for our go Quotations are on hand, waiting for our go

signalsignal

Transport MerchandisingTransport Merchandising Abas Farms (Speed Operator for Manolo Abas Farms (Speed Operator for Manolo

Fortich)Fortich)• Taxis – 31 units, Toyota Altis (covering CDO area)Taxis – 31 units, Toyota Altis (covering CDO area)• 10 wheeler trucks – 30 units (Mindanao)10 wheeler trucks – 30 units (Mindanao)• Prime Mover – 4 units (Mindanao)Prime Mover – 4 units (Mindanao)• 4x4 Toyota Landcruiser for Offroad Competitions 4x4 Toyota Landcruiser for Offroad Competitions

– 1 unit (National)– 1 unit (National)• Jeepneys – 3 unitsJeepneys – 3 units- Aside from being one of Virgin’s top operators, Aside from being one of Virgin’s top operators,

the Abas’s are also transporting rice and fresh the Abas’s are also transporting rice and fresh produce to most parts of Mindanao.produce to most parts of Mindanao.

- Quotations are on hand. Negotiations upon your Quotations are on hand. Negotiations upon your go signal.go signal.

Transport MerchandisingTransport Merchandising Mike Hinoguin has submitted his proposals for Mike Hinoguin has submitted his proposals for

Taxis, Jeepneys and Motorelas. Quotations have Taxis, Jeepneys and Motorelas. Quotations have changed since the time he has canvassed and changed since the time he has canvassed and he is currently getting the new figures. he is currently getting the new figures.

Dimensions of the vehicles differ per operator Dimensions of the vehicles differ per operator and types/brands of vehicles. Exact dimensions and types/brands of vehicles. Exact dimensions per each operator will be submitted.per each operator will be submitted.

Proposed additional trans-merchandising Proposed additional trans-merchandising materials aside from painting, stickers and materials aside from painting, stickers and rooftop triangles would be spare tire covers and rooftop triangles would be spare tire covers and tarpaulin sun shields for trysikads. tarpaulin sun shields for trysikads.

Marketing Programs for Marketing Programs for NorthMinNorthMin

School program – List of schools for School program – List of schools for NorthMin has already been submitted NorthMin has already been submitted along with estimated population, along with estimated population, classifications of volume and existing classifications of volume and existing and target volume. Raffle instead of and target volume. Raffle instead of crown collection met with approval crown collection met with approval among the sales team. among the sales team. – How many schools per area wherein this How many schools per area wherein this

program will be implemented?program will be implemented?

Marketing Programs for Marketing Programs for NorthMinNorthMin

Public Market Program – List of Public Market Program – List of Markets and terminals has already Markets and terminals has already been submitted along with no. of been submitted along with no. of outlets and target no. of outlets that outlets and target no. of outlets that can be saturated. Almost all of the can be saturated. Almost all of the outlets we have spoken to has outlets we have spoken to has requested for ice coolers/e coolers in requested for ice coolers/e coolers in order for them to sell our products.order for them to sell our products.

Marketing Programs for Marketing Programs for NorthMinNorthMin

Non-trad merchandising (traffic Non-trad merchandising (traffic signs,welcome signs, barangay signs) signs,welcome signs, barangay signs) – has already been relayed to the – has already been relayed to the TDSs of each area that we are TDSs of each area that we are offering barangays with this form of offering barangays with this form of merchandising. Barangay Nazareth merchandising. Barangay Nazareth in Cagayan de Oro has been the first in Cagayan de Oro has been the first to submit a request. Quotations will to submit a request. Quotations will be submitted.be submitted.

Marketing Programs for Marketing Programs for NorthMinNorthMin

Food outlet tie-ups – Relayed to the TDSs per Food outlet tie-ups – Relayed to the TDSs per area. Speed Operator Bobby Baliling has been the area. Speed Operator Bobby Baliling has been the first to request for marketing support in the first to request for marketing support in the opening of his bakeshoppe wherein he offered a opening of his bakeshoppe wherein he offered a bottle of Virgin cola free for every bread purchase bottle of Virgin cola free for every bread purchase of 20 pesos. of 20 pesos.

Youth and School Events – Still canvassing for Youth and School Events – Still canvassing for events. Will be getting schedules of the following:events. Will be getting schedules of the following:

For Schools :For Schools :– IntramuralsIntramurals– Trade Fairs/Business programs of schoolsTrade Fairs/Business programs of schools– Foundation DayFoundation Day– Other school activities where we could join inOther school activities where we could join in

CDO’s Night CafeCDO’s Night Cafe

These were taken These were taken last Friday, August last Friday, August 1, 2008. 1, 2008.

4646thth Adlaw sa Villanueva Adlaw sa Villanueva

These are some of the These are some of the tents that were tents that were bought and which bought and which could be utilized by could be utilized by marketing for marketing for upcoming events upcoming events wherein we won’t wherein we won’t have to rent anymore. have to rent anymore. Sales has suggested if Sales has suggested if we could have our we could have our logo silkscreened on logo silkscreened on the canvasses.the canvasses.

4646thth Adlaw sa Villanueva Adlaw sa Villanueva

Implementation of Marketing Implementation of Marketing ProgramsPrograms

Will and shall be implemented duly.Will and shall be implemented duly. Quota shall be reached.Quota shall be reached. Virgin Colours shall be the leading softdrink in Virgin Colours shall be the leading softdrink in

Mindanao as well as for Cobra in the energy drinks Mindanao as well as for Cobra in the energy drinks department.department.* Issues and Concerns* Issues and Concerns

- Sales not complying on time because they have Sales not complying on time because they have various work to dovarious work to do

- I have replaced Jun Barrios in the encoding I have replaced Jun Barrios in the encoding departmentdepartment

- Load allowanceLoad allowance- Marketing shall have their own locked room solely Marketing shall have their own locked room solely

for Marketing infrasfor Marketing infras- Our own computer in CDO sales officeOur own computer in CDO sales office