North Plains SystemsCompany and Solution Overview

Presentation Overview

• North Plains – An Overview

• The Business Challenge

• Digital Asset Management

• Customer Successes

• Solution Overview

About North Plains

• Company founded in 1994 Pioneer in Digital Asset Management

• Singular focus on Digital Asset Management• “Overall Leader in Digital Asset Management Market”

– Frost & Sullivan – 2007

• Growing suite of media management solutions Over 12 years of continuous innovation on the

TeleScope Application Platform™ 450+ clients worldwide Over 22M digital assets under management Over 250,000 users world-wide

North Plains enables organizations to maximize their investment in rich media content by delivering an infrastructure that provides secure access and

management of all digital content throughout the organization

Corporate History

1994 Company founded

1995 First release of TeleScope

1998 New

management and investment

1999 Company refocus

Creates direct sales model Focuses on largest deployments Enterprise technology

development

2000 Established Direct

Sales First TeleScope

Enterprise Customer

2001 Established

Brand Consulting and

Support Dept.2002

Major New ClientsWB, AOL, HarperCollins, Merck

Expanded VerticalsPharmaceutical, Trade, Publishing

2003 Major New Release Major New Clients HP Partnership Expanded Service Offering

2004 Major OEM Win with OnStream Media, Publicis Groupe New Partnership with TATA New Customer Wins Further Expansion into Education verticals

2005 Industry Awards “Positive” in Gartner’s DAM MarketScope Major New Clients New Partnerships with Microsoft, Digimarc, Relizon,thePlatform

2006 Major New Clients New Product Updates TeleScope User Conference

Industry Recognition

Overall Leader in Digital Asset ManagementFrost & Sullivan, 2007 MarketScope for Digital Asset Management

in Publishing “Positive” Rating

Gartner, 2006

Digital Media Application Company of the YearFrost & Sullivan, 2005

Digital Asset Management CEO of the Year Frost & Sullivan, 2004

Digital Media Application Company of the Year

Frost & Sullivan, 2003

MarketScope for Enterprise Digital Asset Management

“Positive” Rating

Gartner, 2005

Customers

Customers By Industry Solution

Media & Entertainment

Print & Publishing

Education & Non Profit

Advertising Agencies

Customers By Business Solution

Video Management

Print & Catalog Publishing

Presentation Management

Corporate Marketing

Partnering with Industry Leaders

North Plains works closely with partners to bring unmatched domain and technology expertise to key market verticals such as Advertising, Publishing, Printing and Media and Entertainment

Presentation Overview

North Plains – An Overview

• The Business Challenge

• Digital Asset Management

• Customer Successes

• Solution Overview

The Business Challenge

• Phenomenal growth of rich media assets• Disparate storage of media assets• Compliance with brand guidelines• Responsiveness to market trends• Control costs

Presentation Overview

North Plains – An Overview

The Business Challenge

• Digital Asset Management

• Customer Successes

• Solution Overview

Overview of Digital Asset Management

What is Digital Asset Management?

• Digital Asset Management (“DAM”) is a tool for organizing rich media assets (i.e. pictures, video, audio, documents) for storage, retrieval and distribution

• DAM solutions enables the archiving, indexing, search retrieval, ingest, browsing, annotation, repurposing, collaboration, display and transport of media

What Can DAM Actually Do?

• Synchronizes brand messages and product delivery across global markets • Customizes brand messages and products for channels, localized markets

and customer groups • Measures the results and correlation between branding expenses and

revenue • Controls access to the high valued rich media files of the enterprise

Overview of Digital Asset Management

What Are the Benefits of Digital Asset Management?• Centralized Access• Security• Cost Savings• Entirely New Revenue Streams• Consistent Messaging and Branding• Global Web-based Access• Asset Licensing• Digital Rights Management• Efficient Review and Approval Cycles

How Does DAM Differ from ECM or EMM?

• DAM is Forever This is the main differentiator between DAM and other content

platforms such as ECM (Enterprise Content Management) and EMM (Enterprise Marketing Management).

• DAM specializes in supporting the management of “rich media” content, related metadata, and workflows

• Used by “creative types” (artists, photographers, video editors, marketing and advertising professionals)

Digital Asset Management

IDC forecasts the market to grow to US$1.1 bn by 2010

Broad-based penetration across several vertical markets is a key driver in fueling the rapid growth

Source: IDC (2006)

0

200

400

600

800

1000

1200

Rev

enue

($M

)

2005 2006 E 2007 E 2008 E 2009 E 2010 E

Digital Asset Management Market Size

CAGR: 25%

Presentation Overview

North Plains – An Overview

The Business Challenge

Digital Asset Management

• Customer Successes

• Solution Overview

Customer Successes

Challenge Needed an enterprise-capable digital asset management

solution to create a marketing supply chain

Solution Deployed and trained users in record-breaking 7 months Provide worldwide access supporting 450 users Host 500,000 asset files Internal & external impact

– Better control of company’s intellectual property with increased security and maintenance of standards

– New cost saving and revenue generating opportunities– Reduced time to market– Quantitative data for strategic decision-making

Cross-channel PublishingCross-channel Publishing

Challenge

Average revenues per client declining in Advertising market. Marketing services being commoditized

Solution Create value added services that allows clients to

manage product introductions and promotions world wide

Developed a browser-based, Publicis branded suite of solutions for brand management and marketing automation:

– Manage multi-site creative teams– Automated, audited review and approval

workflow– Provided clients w/ asset security, version

control, secure transport– Single repository for multi-channel distribution

• Print, Television, Web and Corporate Portals

Customer Successes

Global Brand ManagementGlobal Brand Management

Customer Successes

Challenge Increase top and bottom line product

licensing revenue by tapping into global demand for media properties

Solution Create web-based, self-service eCommerce

portal allowing tens of thousands of licensees to purchase digital masters

Implemented unified media repository where individual digital assets can be created, approved and monetized over the web

– Provides streamlined check-in process for new assets

– Provides on-line approval and review by brand managers

– Allows business managers to create and manage licensing pools

– Automatically authenticates purchase requests

– Fulfills and delivers asset purchase via the web

Sales and Marketing PortalSales and Marketing Portal

Customer Successes

Challenge Needed to improve content management through time

reduction for repurposing and transformation of assets while integrating within existing IT systems

Solution Provide worldwide access supporting 1,000 users Host 400,000 asset files Internal & external impact

– Increased efficiency and productivity across the businesses

– Better control of business assets– More cost-savings opportunities– Reduced time to market

Integrated Learning and Teaching Solutions

Challenge Multi-business unit procurement consolidated into

single enterprise procurement to enable cross-channel publishing

Solution To date it is the largest Enterprise DAM

deployment Implementation in conjunction with Accenture 11 business unit deployed within 2 years Worldwide access supporting 28,000+ users Host 800,000+ digital assets with 20,000 weekly

downloads Multimillion dollar hard cost ROI

– Agency fees– Shipping costs– Use of media– Labor

Customer Successes

Media & Entertainment

Presentation Overview

North Plains – An Overview

The Business Challenge

Digital Asset Management

Customer Successes

• Solution Overview

TeleScope overview

• TeleScope Platform provides the foundation for the entire TeleScope suite of products:

TeleScope Enterprise

• Flagship product• Industry’s most advanced, feature-rich, scalable DAM solution for organizations• Support the most demanding, complex, workflow-intensive environments • Distributed & Scalable Architecture −Support thousands of concurrent users worldwide

−Manages millions of individual assets (graphics, documents, presentations, audio/video, etc) across dispersed geographies business centers amongst many geographical regions.

• Configurable Components & Comprehensive Toolset: −Seamless integration with existing business systems−Bi-directional sharing of information with financial systems, content management systems and portals

TeleScope Professional

• Mid-range solution for deployments at a single office site or department

• Pre-configured, full-featured digital asset managementsolution

• Robust foundation without the complexity of an enterprise solution

• Who Uses TeleScope Professional?– Fortune 2000

Sales department Marketing department Corporate communications Creative services Training department

– Creative Professionals Agencies Post-production Printers/Publishers

TeleScope Studio

• Digital Asset Management Out-of-the box!• Easy-to-use, affordable, rich media management applications. • Most often deployed in:

− Departments− Small creative organizations

(eg. ad agencies, broadcast studios and publishers).

•Delivers targeted solutions for managing:

•Power Point presentations, •Video files, •Creative workflows…

Professional Services The professional services group provides end-to-end consulting and

implementation services for North Plains' customers including:• Project Planning & Management • System Design & Analysis• Taxonomy Consulting• Advanced System and Component

Integration• Network Security• Installation & Configuration • Migration, Integration & Customization • Training • Production Roll Out

Experienced team of project managers, business analysts, implementation consultants and trainers.

Highest level of expertise in the rich media and DAM environment, and a vast amount of knowledge about multiple industries. The team understands the business challenges and can assist in deploying the best solution to meet the needs of organizations.

Asset Lifecycle

Ingestion

• Simple Drag & Drop– Native client ingest-in-place– Native & Web auto-migration

• Auto-Ingestion– Multiple ingestion “hot folders”– Simple workflow & integration

• Automated metadata capture– XMP, IPTC, Custom metadata

File Storage

• Distributed File Stores– LAN & WAN based architecture– Keep files where they’re used– TeleScope Hybrid File System™

• File Migration Policies– Automatic file movement– Metadata based storage management

Searching

• Quick (Keyword) Search• Form Search• Tree Search• Advanced (Field) Search• Content Search

File Processing

• Built-in File Conversion Framework– Plug-in based for extensibility– Conversion “chains”

• Digital Rights Management– Digimarc– XMP

• Integration– Flip Factory (Video)

• Named Conversions

Workflow Collaboration Services

• The management and acceleration of the business process surrounding the use or creation of assets

• Features Include– Tasks & Cascading tasks– Resource Assignment– Task Tracking– Project Tracking– Resource Tracking– Review – Collaborate – Approve

cycles– Reporting

• Allows Project Managers to create a project– Assign timelines– Assign resources– Assign tasks (to

resources and assets)– Assign budget

• Provides reporting interface– Status (project, tasks)– Resource utilization

and allocation– Budgeting

Security

• 3-Tier Security Model– Visibility

• Asset visibility via “where clauses”• System object visibility

– Permissions• Governs what users are able to do

– Functional Security• Scripting using functional rules• Metadata based ACL’s

Tracking Assets

• Media analytics Asset-activity

Who used what Correlation activities

to sales What worked

Best practices Benchmark what

worked Replicate best

practices Train to benchmarks

of excellence

• Who cares about media analytics? CMO

What increases sales? CFO

Which digital assets can we put on the balance sheet?

CIO Which IT investments can

produce a similar ROI? CEO

How can these assets increase valuation in a merger or divesture?

Enterprise DAM Must Enable Media Analytics

Add-on’s/Components

• TeleScope Application Platform has a modular design

• North Plains and third parties able to offer add-on modules and components

• These include:– I-Pieces– PowerPoint® Composer– Video Manager– Order Processing– File Transformation Framework

• Conversion I-Pieces– LDAP Adapter– Lookup Broker– XML Gateway

I-Pieces

• Provide file-format support for:– QuarkXPress– InDesign– Microsoft Office– PDF– CADD– Others

PowerPoint Composer

• View and play PowerPoint presentations directly from TeleScope

• Sort slides in browser window

• Ability to assemble new PowerPoint presentations from several existing decks

• Ability to view and access a shared template library

• Ability to apply new templates to existing files

• Create and administer content, user and group privileges via browser

• Superb user experience Collapsible sections Link to playback Time code display Search hit highlighting Text search in preview Mark in/out clip definition 1-step clip-asset creation Clip-asset link & collect

Video Manager

Video Manager Feature Highlights

• Clip Creation

• Clip Playback

• Full Screen Playback

• Video Streaming

• 3rd Party Support

• Out-of-the-box Support of Audio & Video Formats

Out-of-the-box Video Functionality

• Keyframes Support and Pre-roll

Integration with Virage VideoLogger (Autonomy) to extract keyframe information and scene detection

Keyframe (thumbnail) and timecode displayed Support for Keyframe information to be entered to describe scenes Manually add or remove keyframe or auto-generate keyframes Set any keyframe to be the asset thumbnail (Poster Frame) Keyframes can be linked to playback

• Multiple Text Tracks

Text track manager Unlimited text tracks See & edit permissions per track Import & export tracks “Open Captioning” from any text track

Out-of-the-box Video Functionality

Out-of-the-box Video Functionality

• Clips support

• Create clips and promote clips Pre-roll video to any given clip Create new clips (Mark-In/Mark-

out or enter timecodes) Collect clips (Playlist) Promote clip to a new asset

• Embedded Video Player (full screen display)

Out-of-the-box Video Functionality

• Annotation Customizable per user Insert annotations into

any text track (persist timecode)

• Jog/Shuttle Controller Integration While in full-screen mode, the user can use the keyboard

or jog/shuttle devices to control playback.

Out-of-the-box Video Functionality

Full-featured web interface!• Clip creation supported, even mark in/out• Clip reordering interface before “Play All” and

“Generate EDL”• On-screen time code display during playback• Uses AJAX to eliminate page refreshes

Out-of-the-box Video Functionality

Out-of-the-box Video Functionality

• Edit Decision List (EDL) Creation TeleScope create a standard EDL or

AAF file. Supported EDL formats:

Final Cut Pro XMLCMX3600AAF

Out-of-the-box Video Functionality

Additional Add-ons

• Order Processing• File Transformation Framework

– Conversion I-Pieces• LDAP Adapter• Lookup Broker• XML Gateway

Architecture Overview

• Distributed architecture

• 3 client platforms

• 4 server platforms

• Database agnostic

Architecture

• Departmental deployment– “Single Box” setup

• Simple deployment• Pre-built metadata model• “Instant On” installation

Architecture

• Enterprise deployment– Centralized data center

• Departmental metadata & interfaces• Multiple file stores are possible

Architecture

• Global deployment– Centralized with “satellite” offices

• Distributed regional databases• Automatic scheduled synchronization• Assets can remain distributed

Architectural Advantage

• Successful deployments by design– Modular, Scalable approach

• Add broker nodes as needed• Only buy what you need

– Open standards/robust APIs• “Media Enable” your network• Ease of integration

– Configuration vs. Customization• Scripting control via Functional Rules

Architecture Benefits

• Future Proofing– Modularized custom development

– No “one-off” implementations• Upgrades are straight-forward

– Robust Integration Capabilities• Make use of off the shelf software