North Philippines Tourism Alliance for Development

(NPTA)

Project Concept

Ronnie Tiotuico Martin Valera

Bles Diwa Pura Molintas

Background

• The four regions of the north (e.g. Ilocos, Cagayan Valley, Central Luzon and Cordilleras) are blessed with a myriad of tourism assets, opportunities and potentials

• Natural wonders (Mt. Pinatubo) in Central Luzon, beaches and surfing in Ilocos, white-water rafting and caving in Cagayan Valley, terraced mountains in the Cordilleras

• Infrastructure facilities: NLex, SCTex, intl. airports, seaports, proposed Northrail, hotels, etc.

Clark Airport as the Hub

• DMIA registers more than 20,000 local and foreign passengers each month

• Low-cost carriers utilize Clark as their hub to and from Korea, Malaysia (KK and KL), Singapore, Hong Kong, Bangkok and Macau

• Favoured destinations: Subic, Hundred Islands, Baguio and Cagayan (aside from Manila and Tagaytay)

• Presence of Subic Intl Airport and Laoag Intl Airport

Assumptions

• The socio-economic development in the north to grow by leaps and bounds before the end of 2010

• Seamless travel to the north and beyond

• Clark airport expansion (new terminal)

• Entry of more airlines into DMIA

• Completion of the Subic Intl Convention Center at 5,000 seat capacity

Mission statement

• To pursue the development of the North Phils as a multi-faceted destination

• To attract more local and foreign visitors

• To generate employment and livelihood opportunities

• Strong support from the private sector

Marketing Objectives

• Promotion of the North Phils as a single destination

• Attract more local and foreign investors

• Generate employment and livelihood

• Generate revenues for the government

• Enhance local trade and industry

Strategies

• Establish a marketplace for tourism stakeholders• Provide promotional collateral materials• Showcase the cluster regions in vivid AVP• Sales and investment missions in key intl

markets (Malaysia, Singapore, Hong Kong, Macau, etc.)

• Harness support from private sector• Development of tour packages• Promotion of cuisine and delicacies

Key Programs and Projects

• Conduct of North Phils Travel and Tourism Expo

• Distribution of collaterals featuring the four regions

• Production of AVP for North Phils

• Participation in tourism expo in major markets (Malaysia, Singapore, Hong Kong, Macau, Bangkok)

Key Programs and Projects

• Organization of North Phils Tourism Council

• Distribution of North Phils tour packages

• Conduct of fam trips for local and foreign media

• Conduct of annual North Phils Food Festival

THANK YOU!