North Maharashtra University, Jalgaonapps.nmu.ac.in/syllab/Commerce and Management/2011-12 B.B.M....

North Maharashtra University, Jalgaon

FACULTY OF COMMERCE & MANAGEMENT

Syllabus of

Bachelor in Business Management

(Business Studies)

BBM (BS)

S.Y.B.B.M

w.e.f. June 2011

2011

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North Maharashtra University, Jalgaon (NACC Accredited ‘B’ Grade University)

FACULTY OF COMMERCE & MANAGEMENT

STRUCTURE OF BACHELOR IN BUSINESS MANAGEMENT (BUSINESS STUDIES)

BBM (BS)

Semester- III and IV w.e.f. June 2011

Paper Semester-III Paper Semester-IV

M 3.1 Advanced Accounting & costing M 4.1 Financial Management M 3.2 Indian Economy M 4.2 Company Laws M 3.3 Human Resource Management M 4.3 Marketing Management M 3.4 Research Methodology M 4.4 Business Statistics M 3.5 Entrepreneurship Development M 4.5 Organizational Behavior

M 3.6 Database concepts & MS-Access M 4.6

Corporate Governance & Social Responsibility

Semester- V and VI w.e.f. June 2012

Paper Semester-V Paper Semester-VI

M 5.1 Corporate Accounting M 6.1 Auditing M 5.2 Income Tax M 6.2 Business and Mercantile Law M 5.3 Management Information Systems M 6.3 Enterprise Resource Planning (ERP) M 5.4 Strategic management Elective II M 5.5 International Business M 6.4.1 Finance II

Elective I M 6.4.2 Marketing II M 5.6.1 Finance I M 6.4.3 HRM II M 5.6.2 Marketing I Elective III M 5.6.3 HRM I M 6.5.1 Finance III M 6.5.2 Marketing III M 6.5.3 HRM III M 6.6 Project Report & Viva Voce

Semester- I and II w.e.f. June 2011 Paper Semester-I Paper Semester-II M 1.1 Business Ethics M 2.1 Communication Skills M 1.2 Managerial Economics – I M 2.2 Managerial Economics II M 1.3 Financial Accountancy M 2.3 Financial and Cost Accountancy M 1.4 Organisation & Management M 2.4 Business Management M 1.5 Business Mathematics M 2.5 Banking and Insurance M 1.6 Internet & Webpage design M 2.6 E-Commerce

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FACULTY OF COMMERCE & MANAGEMENT SEMESTER: III

Syllabus for S.Y.B.B.M. (W.E.F.: June 2011) M.3.1 ADVANCED ACCOUNTING & COSTING

[Total Marks: 80 External + 20 Internal = 100 Marks] Total lecture: 48

1. Accounting Standards : Elementary Study (6) 1.1. Objectives & applicability 1.2. AS- 4 - Contingencies And Events Occurring After The Balance Sheet Date 1.3. AS- 5 - Net Profit Or Loss For The Period, Prior Period Items And Changes in Accounting Policies. 1.4. AS- 9 - Revenue Recognition 1.5. AS- 22- Accounting For Taxes On Income 1.6. AS-26-Intangible Assets

2. Conversion of Firm into Company (8)

2.1. Purchase consideration 2.2. Entries in the books of the firm 2.3. Entries In The Books Of Limited Company

2.3.1. ( Refer To AS-26-Intangible Assets) 3. Accounting For Branches (16)

3.1. Dependent Branches 3.2. Independent Branches [Excluding Foreign Branches] 3.3. Dependent Branches

3.3.1. Debtors System: Journal Entries And Preparation Of Branch Account 3.3.2. Stock And Debtors System

3.3.2.1. Journal Entries 3.3.2.2. Preparation Of Branch Stock Account, 3.3.2.3. Branch Debtors Account 3.3.2.4. Branch Expenses Account, 3.3.2.5. Branch Adjustment Account, 3.3.2.6. Goods Sent To Branch Account, 3.3.2.7. Branch Cash Account, 3.3.2.8. Branch Fixed Assets

3.3.3. Final Accounts System 3.3.3.1. Preparing Memorandum Trading And Profit & Loss Account Of A Branch (On Cost

Basis, Wholesale Price Basis) 3.3.3.2. Branch Account 3.3.3.3. Transactions Covering Goods Sent, Goods Returned, Inter-Branch Transfers, Normal

Loss, Abnormal Loss, Discount, Branch Manager’s Commission, And Goods Sent At Cost Price And At Invoice Price

3.4. Independent Branches 3.4.1.1. Accounting For Fixed Assets, Head Office Expenses To Be Charged To A Branch, Inter-

Branch Transactions, Goods-In-Transit, And Cash-In-Transit. – Entries In The Books Of Head Office And Branch.

3.4.1.2. Incorporation Of Branch Results In The Books Of Head Office – Abridged Consolidation/ Incorporation Method, Detailed Consolidation/ Incorporation Method.

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4. Budgetary Control (08) 4.1. Importance of Budgetary Control 4.2. Types of Budgets 4.3. Benefits and Limitations of budgetary control, 4.4. Preparation of simple Purchase budget, Sales Budget , Cash budget & Flexible Budget

5. Marginal costing and break-even analysis (10)

5.1. Marginal costing as distinguished from absorption costing; 5.2. Cost-volume-profit relationship; Break-even analysis, 5.3. Preparation of break-even charts 5.4. Practical application of Profit Volume Ratio

Books Books on Financial Accounting –

1. Fundamentals of Advanced Accounting, RSN Pillai, Bagavathi & S. Uma, S. Chand Publications 2. Financial accounting – N. Vinayakam, B. Charumati, - S Chand Publication 3. Advanced accounts – M.C. Shukla, T. S. Grewal, S. C. Gupta - S Chand Publication 4. Students guide to accounting standard – D. S. Rawat – Taxmann Publication

Books on Cost Accounting –

1. Cost accounting - RSN Pillai, V. Bagavathi – S Chand Publication 2. Cost accounting - E Thukaram Rao - New age international 3. Cost accounting - RM Kishore – Taxmann Publication 4. Cost and management accounting - M N Arora - Himalaya Pubalication

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Syllabus for S.Y.B.B.M. (W.E.F.: June 2011) M.3.2 INDIAN ECONOMY

[Total Marks: 80 External + 20 Internal = 100 Marks] Total lecture: 48 1. Introduction to Indian economy (08)

1.1. Meaning and measurement of economic growth 1.2. Economics growth in India 1.3. Population policy in India 1.4. Urbanization and economic development 1.5. Types and extent of Unemployment 1.6. Concept of poverty and its causes 1.7. Government policy towards poverty and unemployment

2. National Income (04)

2.1. Concepts of national income and output 2.2. Methods of measuring national income 2.3. Problems in estimation of national income 2.4. GNP and NNP as a measure of welfare

3. Agricultural productivity in India (06)

3.1. Role of agricultural 3.2. India’s agricultural development strategy 3.3. Agricultural productivity in India 3.4. Causes of low agricultural productivity in India 3.5. Agricultural credit and price policy

4. Industry (10)

4.1. Role of industrialization 4.2. Interdependence between agricultural and industrial sectors 4.3. Industrial development since 1991 – A review 4.4. Problems of industrial development in India 4.5. Analysis of new industrial policy 4.6. Government policy for small scale industries 4.7. Rationale of public sector in India and its problems 4.8. Privatization and disinvestment policy of India

5. Indian monetary policy (06)

5.1. Meaning and objectives of monetary policy 5.2. Limitations of monetary policy 5.3. Credit policy or monetary instruments of RBI 5.4. Role of banking and financial institutions in Indian economy (ICICI, IDBI, SIDBI, IIBI, RCTC, TDICI, TFCI, EXIM, LIC and SFCs)

6. Fiscal policy (06)

6.1. Meaning & Objectives of fiscal policy 6.2. Tools of fiscal policy 6.3. Fiscal policy in India 6.4. Public revenue, Public expenditure and debt in India

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7. Problems in Indian economy (05)

7.1. Causes of inflation 7.2. Impact of global financial crisis 7.3. Complexity in taxation system 7.4. Problems of balance of payment

Books

1. Indian Economy: R.Data & K.P.M. Sunderam – S. Chand 2. Indian Economy: Mishra & Puri - Himalaya 3. Indian Economy: A.N.Agrawal – New Age 4. Indian Economy: Uma Kapila 5. www.rbi.org.in 6. www.ministry of finace.nic.in 7. Economic & Political Weekly 8. RBI Bulletin 9. Economic &political weekly 10. Daily Newspapers

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Syllabus for S.Y.B.B.M. (W.E.F.: June 2011) M. 3.3.HUMAN RESOURCE MANAGEMENT

[Total Marks: 80 External + 20 Internal = 100 Marks] Total lecture: 48 1. Introduction to Human Resource Management (08)

1.1. Definitions, Nature & Scope of HRM 1.2. Functions of HRM. 1.3. Objectives of HRM. 1.4. HRM Vs. Personnel Management 1.5. HRM Vs. HRD

2. Human Resource Planning (06)

2.1. Concept & Need of HRP 2.2. Process of Human Resource Planning 2.3. Methods of Demand forecasting

3. Job Analysis (10)

3.1. Concept, uses, process of job analysis 3.2. Methods of collecting job analysis data 3.3. Job description, job specification, Role analysis 3.4. Job design: Concept, Factors affecting job design 3.5. Techniques of job design 3.6. Job enrichment

4. Recruitment , Selection, Placement & Induction (08)

4.1. Concept of Recruitment & Selection 4.2. Purpose & Factors Affecting Recruitment 4.3. Sources of Recruitment 4.4. Process of Recruitment 4.5. Selection process 4.6. Barriers to effective selection 4.7. Placement 4.8. Induction 4.9. Promotion, Demotion ,Transfer & Separation

5. Performance appraisal (10)

5.1. Definitions, Objective & Process of Performance Appraisal 5.2. Methods of Performance Appraisal 5.3. Traditional Methods: Ranking, Paired Comparison, Grading, Critical Incident, Force Choice,

Checklist, Graphic Rating, Essay Evaluation, Confidential Reports 5.4. Modern Methods: MBO, BARS, Assessment Centers 5.5. 360 Degree Appraisal System

6. Employee Training (06)

6.1. Meaning, Need and Objective of Training 6.2. Methods of Training : On the Job & Off the Job 6.3. Evaluation of Training

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Books

1. Human Resource Management, Text & Cases By Dr. V.S.P Rao ‐ Excel Books

2. Human Resource Management By Dr K. Ashwathappa – Tata McGraw Hill

3. Essentials of Human Resource Management By P. Subba Rao – Himalaya Publishing House

4. Human Resource Management By S.S.Khanka – S Chand & Sons

5. Comprehensive Human Resource Management By P.L.Rao ‐ Excel Books

6. Human Resource Management By Snell, Bohalender Cengage Learning

7. Human Resource Management by A M Sarma – Himalaya Publishing

8. Managing Human Resources By Fisher‐ Cengage Learning

9. Human Resource Management By Dr. C.B. Gupta – Sultand Chand & Sons

10. Human Resource Management By Dipakkumar Bhattacharya: Excel Books

11. Human Resource Management By Garvy Dessler.‐ Pearson/ Prantice Hall

12. Human Resource Management, Principles & Practice By P. C. Acquinas ‐ Vikas Publishing.

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Syllabus for S.Y.B.B.M. (W.E.F.: June 2011) M.3.4. RESEARCH METHODOLOGY


1. Research Methodology (14) 1.1. Meaning, Objective & Importance of Research 1.2. Motivation in Research 1.3. Types of Research 1.4. Research Methods versus Methodology 1.5. Research Process 1.6. Features & Criteria of Good Research. 1.7. Research problem 1.8. Meaning & Need for Research Design 1.9. Feature of Good Research Design

2. Sampling & Data Collection (10)

2.1. Sampling Terminology, 2.2. Steps in Sampling Design, Criterion of selecting sampling procedure 2.3. Sampling Methods: Probability Sampling & Non-probability Sampling

3. Data Collection (12)

3.1. Types of Data: Primary & Secondary 3.2. Methods of Data Collection: interview, observation, questionnaire, schedule 1.1. Difference between Questionnaires and Schedules 1.2. Guidelines for Constructing Questionnaire, 1.3. Choice of Questions

2. Testing of Hypotheses (06)

2.1. Hypothesis: Meaning & Importance 2.2. Criterion of Good Hypothesis 2.3. Procedure for Hypotheses Testing 2.4. Flow Diagram for Hypotheses Testing

3. Interpretation & Report Writing (06)

3.1. Organisation Report Writing 3.1.1. Significance of Report Writing, 3.1.2. Different Steps in Writing Report 3.1.3. Layout of the Research Report

3.2. Summer Project Reports 3.2.1. Parameters: Declaration, Certificate, Acknowledgement, Executive Summary, Introduction

of the project, Company Profile, Methodology, Collection-Interpretation & Analysis of Data, Findings-Suggestions & Conclusions, Bibliography, Annexure.

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REFERENCE BOOKS:

1. Research Methodology – Shrivastava - TMH

2. Research Methodology (Methods & Techniques) – C.R.Kothari - Wiley Eastern Ltd

3. Business Research Methodology – J.K. Sachdeva- Himalaya Publishing House

4. Research Methodology – A.B. Rao - Excel Books

5. Methodology And Techniques Of Social Research- Wilkinson & Bhandarkar- Himalaya Publishing

House

6. Business Research Methods- Murthy, Bhojanna- Excel Books

7. Research Methodology – Smarth & Siriya – S. Chand & Company Ltd.

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Syllabus for S.Y.B.B.M. (W.E.F.: June 2011) M. 3.5. ENTREPRENEURSHIP DEVELOPMENT


1. Entrepreneur & Entrepreneurship (10) 1.1. Definitions, Characteristics, & Functions of Entrepreneurs 1.2. Entrepreneur Vs Manager 1.3. Entrepreneur Vs Intrapreneur 1.4. Classification/types of entrepreneurs 1.5. Entrepreneur Vs entrepreneurship 1.6. Factors affecting entrepreneur growth 1.7. Entrepreneur and economic development

2. Entrepreneurship development in India (10)

2.1. Historical background of Entrepreneurship Development 2.2. Importance of entrepreneurship development 2.3. EDP: objectives ,process and phases 2.4. Rural entrepreneurship

2.4.1. Entrepreneurship in agricultural 2.4.2. Self Help Groups (SHG)

3. Small scale industry-An overview (10)

3.1. Importance of small scale industry 3.2. Policy support to small scale industry 3.3. Problems of small scale industry 3.4. Institutional support to Entrepreneur 3.5. Small scale Industries Board (SSIB), b) SIDO, c) SISI, d) DIC

4. Women Entrepreneurs- (06) 4.1. Concept, function of women entrepreneurs 4.2. Growth of women entrepreneurship 4.3. Problems faced by women Entrepreneur 4.4. Remedies to solved problems of women entrepreneur 4.5. Role of women entrepreneur association 4.6. Role model of any two women entrepreneurs

5. Project Identification & Formulation (12) 5.1. Meaning of project 5.2. Classification of projects 5.3. Project Identification 5.4. Steps involved in project identification 5.5. Project formulation: Concept and significance

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5.6. Feasibility Report 5.7. Project Report

5.7.1. Meaning and importance of project report 5.7.2. Contents of a project report

Books

1. Dynamics of Entrepreneurship Development and Management – Vasant Desai, Himalaya 2. Entrepreneurship Development in India by Gupta, Srinivasan–Sultan Chand & Sons 3. Entrepreneurship Development by S.S. Khanka – S. Chand 4. Entrepreneurship Development small business Enterprises – PoornimaCharantimath - Pearson 5. Entrepreneurship, Robert D. Hisrich, Michal P. Peters, Tata McGraw-Hill Edition 6. Entrepreneurship by lall and Sahai, Excel Books 7. Entrepreneurship Development and Project Management by Neeta Baporikar, Hiimalaya

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Syllabus for S.Y.B.B.M. (W.E.F.: June 2011) M 3.6 DATA BASE CONCEPTS & MS ACCESS


DIVISION OF MARKS Data Base Concepts: External Marks 30 (Theory Marks 30) +Internal Marks 10 = Total Marks: 40

Ms Access: External Marks 50(Theory Marks 30 + Practical Marks 20) +Internal Marks 10 =Total Marks: 60

Data Base Concepts Lectures: 18 1. Introduction Lectures: (06)

1.1. Meaning Of Database, Database Management System 1.2. Distinction Between File System And Database System 1.3. Disadvantages Of File System 1.4. Purpose And Applications Of Database Systems 1.5. Database Administrator And Its Functions 1.6. Database Languages

1.6.1. Data Definition Language 1.6.2. Data Manipulation Language 1.6.3. Query Language

1.7. Database Instances And Schemas 2. Data Models Lectures: (06)

2.1. Relational Model 2.2. Entity-Relationship Model 2.3. Object Based Data Model 2.4. Semi structured Data Model 2.5. Network And Hierarchical Data Models 2.6. Types Of Relationship: One-One, One-Many, Many-One, Many-Many 2.7. Entity-Relationship Diagram And Its Construction

3. Normalization And Demoralization Lectures: (06)

3.1. Meaning Of Normalization 3.2. First Normal Form, Second Normal Form And Third Normal Form 3.3. Meaning Of Demoralization

MsAccess 2007 Lectures: 30 1.1. Introduction (06)

1.2. Data types In Access 1.3. Meaning Of Field, Record, Table, Datasheet, Database 1.4. Meaning Of Key, Primary Key, Foreign Key 1.5. Start And Exit Access 1.6. Introduction To Access Screen

2. Working With Database And Tables (06)

2.1. Creation Of Database

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2.2. Opening And Closing A Database 2.3. Creation Of The Structure Of A Table 2.4. Creation Of Relationship Between Tables 2.5. Opening And Closing A Table 2.6. Adding, Editing, Deleting, Filtering And Sorting The Records 2.7. Printing The Records Of A Table

3. Queries (08)

3.1. Meaning Of A Query 3.2. Extracting Records Using Criteria Statements 3.3. Extracting Records Using Multiple Field Criteria 3.4. Sorting Data In A Query 3.5. Performing Calculations In A Query 3.6. Use Of Aggregate Functions In A Query 3.7. Use Of Query To Find Duplicate Records And Unmatched Records

4. Forms (04)

4.1. Creation Of A Form 4.2. Adding Control Objects To Form

5. Reports (06)

5.1. Creation Of A Report 5.2. Editing A Report 5.3. Printing A Report 5.4. Resizing And Moving Columns In A Report

Books

1) Database System Concepts-Silberschatz ,Henrry F.Koth &S.Sudharshan -Tata Mc-Graw Hill 2) Office 2007: Rutkosky, Seguin & Rutkosky,Bpb Publishers 3) M.S.Office -2000 For Everyone:Sanjay Saxena,Vikas Publishing House,Pvt,Ltd.Delhi 4) Access -2007:BPB Publication

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FACULTY OF COMMERCE & MANAGEMENT SEMESTER: IV

Syllabus for S.Y.B.B.M. (W.E.F.: June 2011) M 4.1 FINANCIAL MANAGEMENT

[Total Marks: 80 External + 20 Internal = 100 Marks] Total lecture: 48 1. Overview of Financial Management

1.1. Nature and scope of financial management (06) 1.2. Objectives of financial management 1.3. Responsibilities of finance manager 1.4. Functional area of financial management 1.5. Decision making in financial management

2. Ratio Analysis (12) 2.1. Meaning of ratio analysis 2.2. Limitations of ratio analysis 2.3. Calculations of ratio analysis (Simple Practical problems)

2.3.1. Liquidity Ratios 2.3.2. Leverage ratios 2.3.3. Activity Ratios 2.3.4. Profitability ratios

3. An overview of working capital management (10) 3.1. Concept of working capital 3.2. Cash conversion cycle 3.3. Factors influencing working capital management 3.4. Estimation of working capital (Simple Practical problems) 3.5. Sources of working capital

4. Cost of capital (12) 4.1. Concept, importance, computation of specific cost of capital, 4.2. Cost of equity 4.3. Cost of retained earnings 4.4. Cost of preference shares 4.5. Cost of debt 4.6. Weighted average cost of capital

5. Leverage Analysis (08)

5.1. Meaning of risk and leverage 5.2. Types of leverage 5.3. Computation of leverage (Simple Practical Problems)

5.3.1. Operating Leverage 5.3.2. Financial Leverage 5.3.3. Combined Leverage

5.4. Indifference Point

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Books 1. Financial management-Prasanna Chandra 2. Financial Management by Ravi M. Kishore – Taxman Publication 3. Financial Management by Khan & Jain - Tata McGraw Hill 4. Financial Management tools & Techniques by DrPradip Kumar Sinha – Excel books 5. Financial Management: Principles & Practice by G Sudarsana Reddy- Himalaya Publishing 6. Fundamentals of Financial Management by VyuptakeshSharan – Pearson Education 2nd Edition 7. Financial Management by I M Pandey – Vikas Publishing House 8. Financial Management -Mathur - Macmillan

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Syllabus for S.Y.B.B.M. (W.E.F.: June 2011) M 4.2 COMPANY LAW


1. Introductory (06) 1.1. Nature and forms of business enterprise 1.2. The company as a business medium 1.3. Nature and functions of companies 1.4. Concept of corporate personality & Corporate Veil. 1.5. Lifting Of Corporate Veil. 1.6. Company as a person, resident, citizen. 1.7. Types Of Companies

2. Incorporation and its Consequences (15) 2.1. Formation Of A Company 2.2. Memorandum Of Association & Articles Of Association 2.3. Additional Documents Required For Incorporation 2.4. Certificate Of Incorporation 2.5. Commencement Of Business 2.6. Government And Foreign Companies 2.7. Alteration of Memorandum and Articles and Limitations on Power of Alteration. 2.8. Promoters

2.8.1. Meaning And Importance 2.8.2. Position, Duties and Liabilities. 2.8.3. Corporate Transactions & Pre-Incorporation Contracts 2.8.4. Doctrine of Ultra-Vires 2.8.5. Common Seal. 2.8.6. Protection Of Persons Dealing With A Company 2.8.7. The Doctrine Of Constructive Notice 2.8.8. Doctrine of Indoor Management

3. Management and Control of Companies (15) 3.1. Directors

3.1.1. Appointment/Re-Appointment Of Directors 3.1.2. Qualifications, Disqualification & Remuneration 3.1.3. Vacation Of Office, Retirement, Resignation & Removal 3.1.4. Loans To Directors 3.1.5. Powers And Duties 3.1.6. Office Or Place Of Profit 3.1.7. Role of Directors.

3.2. Managing And Whole-Time Directors, Manager, Company Secretary 3.2.1. Appointment, Reappointment, Powers And Duties

3.3. Meetings Of Directors And Committees 3.3.1. Frequency

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3.3.2. Convening And Proceedings Of Board /Committee Meetings 3.3.3. Minutes and Evidence.

3.4. General Meetings 3.4.1. Kinds Of Meetings And Resolutions 3.4.2. Law, Practice And Procedure Relating To Convening 3.4.3. Proceedings At General And Other Meetings 3.4.4. Recording And Signing Of Minutes 3.4.5. Role Of Chairman

3.5. Teleconferencing 3.6. Postal Ballot. 3.7. Distribution Of Powers Of A Company

3.7.1. Division Of Powers Between Board And General Meetings 3.7.2. Acts By Directors In Excess Of Authority 3.7.3. Monitoring and Management.

4. Majority Powers and Minority Rights (06) 4.1. Law Relating To Majority Powers and Minority Rights. 4.2. Shareholder Remedies 4.3. Actions By Shareholders 4.4. Statutory Remedies 4.5. Personal Actions 4.6. Prevention of Oppression and Mis-Management.

5. Winding Up Of A Company (06) 5.1. Modes Of Winding Up 5.2. Compulsory Winding Up Under An Order Of Court 5.3. Voluntarily Winding Up 5.4. Voluntarily Winding Up Under Supervision Of Court

Books

1. Business Law- Rohini Goel - Taxmann 2. Business Law For Managers - P.K.Goel, - Biztantra, Innovations In Management. 3. Business Law Including Company Law – Gulshan & Kapoor New Age International 4. Commercial Laws- R.C. Chawla, K.C.Garg, Kalyani Publisher 5. Mercantile Law – N.D. Kapoor – Sultan Chand

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North Maharashtra University, Jalgaon

(NACC Accredited ‘B’ Grade University) FACULTY OF COMMERCE & MANAGEMENT

SEMESTER: IV Syllabus for S.Y.B.B.M. (W.E.F.: June 2011)

M 4.3 MARKETING MANAGEMENT [Total Marks: 80 External + 20 Internal = 100 Marks] Total lecture: 48

1. Marketing Overview

1.1. Market – Definition, Types. 1.2. Marketing – Definition, Objectives and Function. 1.3. Process of Marketing. 1.4. Marketing Environment – Socio-economic forces, Technology, Government Policies. 1.5. Marketing Planning – Market Opportunity, Approaches to marketing planning. 1.6. New Concepts in Marketing – Mass Marketing, Niche Marketing, Strategic Marketing.

2. Marketing Management and Planning 2.1. Definition, Nature and Scope. 2.2. Marketing Management Responsibilities. 2.3. Types of Marketing Organizations. 2.4. Segmentation. 2.5. Marketing Planning – Introduction. 2.6. Process of Marketing Planning. 2.7. Product market selection.

3. Marketing Mix 3.1. Product – Meaning, Components of a product, Product life cycle, Importance of Sound Product. 3.2. Price – Meaning, Pricing Methods, Pricing Strategies, Importance of Pricing. 3.3. Place – Nature and Importance of Marketing Channels, Logistics Management – Physical

Distribution, Warehousing and Transportation, Channel Design Decisions. 3.4. Promotion – Introduction, The Marketing Communication Process, Advertising Management-

Meaning, Ad as a Promotion Tool, Importance of Ad, Media and Characteristics of Media.

4. Marketing Research and Buyer Behavior 4.1. Introduction, the Research Process, Importance of Marketing Research. 4.2. Types of Marketing Research. 4.3. Data Collection – Primary and Secondary Data. 4.4. Buyer Behavior – Determinants, Buyer Buying Process. 4.5. Awareness, Interest and Evaluation for New Product. 4.6. Influences on Buyer Behavior. 4.7. Decision Making Process.

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5. New Trends In Marketing 5.1. Global Marketing – Introduction, Product Strategy for Global Market, Global Marketing

Environment. 5.2. Customer Relationship Management – Introduction, Process. 5.3. Service Marketing – Introduction, Characteristics, Scope and Classification of Services, 5.4. Rural Marketing – Introduction, Importance, Marketing mix for Rural Marketing. 5.5. Event Marketing – Meaning, Importance of Event Marketing. 5.6. Green Marketing

Books

1. Marketing Management by RajanSexena - Tata McGraw Hill 2. Marketing Management by S.A Sherlekar – Himalaya Publishing House 3. Principle of Marketing by Kotler& Armstrong – PHI/ Pearson , LPE 9th edition 4. Marketing Management –Arunkumar N. Meenakshi – Vikas Publishing 5. Marketing Management – Global Perspective, Indian Context (4/e) –Ramaswamy &

Namakumari - Macmillan 6. Marketing Management – Text & Cases by S H H Kazami – Excel Books 7. Marketing Management (Text & Cases in Indian Context)by Karunakaran– Himalaya Publishing

House 8. Basics of Marketing Management –R.B. Rudani - S. Chand &Company Ltd.

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Syllabus for S.Y.B.B.M. (W.E.F.: December – 2011) M 4.4 BUSINESS STATISTICS (New)

[Total Marks: 80 External + 20 Internal = 100 Marks] Total lecture: 48 1. Introduction to Statistics Lectures: 04 1.1. Statistics 1.1.1. Meaning Of Statistics 1.1.2. Applications Of Statistics In Business, Commerce & Management 1.1.3. Limitations of Statistics. 1.2. Basic Concepts 1.2.1. Data : Raw Data, Primary Data, Secondary Data 1.2.2. Population / Census 1.2.3. Sample, 1.2.4. Error: Sampling Error& Non-Sampling Error 1.2.5. Variable & Attribute 2. Measures of central tendency and dispersion Lectures: 08 2.1 Meaning of central tendency. 2.2 Statement of measures of central tendency: - arithmetic mean, median and mode. 2.2.1 Computation of these measures of central tendency for given raw data.( simple Numerical problem) 2.3 Dispersion 2.4 Standard derivation, variance, Range. 2.5 Computation of measures of dispersion for given data 3. Correlation Lectures: 08 3.1. Meaning & Types Of Correlation 3.1.1. Positive Correlation, Negative Correlation, Perfect Correlation 3.1.2. Linear And Non-Linear Correlation 3.2. Scatter Diagram 3.3. Karl Pearson’s Coefficient Of Correlation 3.4. Properties Of Correlation Coefficient (simple Numerical problems ) 4. Probability Lectures: 12 4.1. Concept Of Random And Non-Random Experiments 4.2. Meaning Of Sample Space 4.3. Trial & Events 4.3.1. Equally Likely Outcomes 4.3.2. Elementary Event, Compound Event, Impossible Event, Sure Event 4.3.3. Complementary Event, Favourable Outcomes Of An Event 4.3.4. Mutually Exclusive Events, Exhaustive Events 4.3.5. Independent Events, Dependent Events 4.4. Mathematical Definition Of Probability & Axioms Of Probability 4.5. Statement Of Addition Theorem Of Probability For Two And Three Events 4.6 Problems to Compute Probabilities. (Simple numerical problems) 5. Index Numbers Lectures: 08 5.1. Meaning & Uses of Index Number 5.2. Types of Index Number 5.2.1. Price 5.2.2. Quantity

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5.2.3. Value Index Numbers 5.3. Methods of Constructing Index Number 5.3.1. Simple (Unweighted) Aggregate Method 5.3.2. Weighted Aggregate Method 5.3.3. Arithmetic Mean of Price Relatives 5.4. Laspeyre’s Method, Paasche’s Method & Fisher’s Method. (Simple numerical problems). 6. Time Series Analysis- Introduction Lecture:08 6.1. Components Of Time Series 6.1.1. secular Trend 6.1.2. Short Term Variation 6.1.3. Random Or irregular Variation 6.2. Analysis –Time Series analysis 6.2.1. Additive and multiplicative models Of Time Series 6.2.2. methods Of Semi Average 6.2.3. Methods Of moving Averages. (simple Numerical Problems) Books

1. Business Statistics By S.C. Gupta & Indira Gupta – Himalaya Publishing House 2. Statistical Methods By S.P. Gupta – Sultan Chand & Sons 3. Business Statistics – Beri - Tata Mcgraw Hill 4. Mathematics & Statistics for Management by –Mittal, Satyaprasad&Rao- Himalaya Publishing

House 5. Business Statistics by R S Bhardwaj – Excel Books 6. Statistics for Business and Economics (4/e) – Hooda - Macmillan 7. Business Statistics C M Chikkodi & B G Satyaprasad Himalaya Publishing

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Syllabus for S.Y.B.B.M. (W.E.F.: June 2011 upto November 2011)

M 4.4 BUSINESS STATISTICS (Old) [Total Marks: 80 External + 20 Internal = 100 Marks] Total lecture: 48

1. Introduction To Statistics (04)

1.1. Meaning Of Statistics 1.2. Applications Of Statistics In Business, Commerce & Management 1.3. Limitations of Statistics. 1.4. Basic Concepts

1.4.1. Data : Raw Data, Primary Data, Secondary Data 1.4.2. Population, Census 1.4.3. Sample, Sampling

2. Correlation Lectures: (05)

2.1. Meaning & Types Of Correlation 2.1.1. Positive Correlation, Negative Correlation, Perfect Correlation 2.1.2. Linear And Non-Linear Correlation

2.2. Scatter Diagram 2.3. Karl Pearson’s Coefficient Of Correlation 2.4. Properties Of Correlation Coefficient

(Simple Numerical Problems) 3. Regression Lectures: (08)

3.1. 3.1. Meaning & Types Of Regression 3.1.1. Simple And Multiple Regression 3.1.2. Linear And Non-Linear Regression

3.2. Statement Of Regression Lines 3.3. Definition Of Regression Coefficients 3.4. Properties Of Regression Coefficients

Simple Numerical Problems. 4. Probability (10)

4.1. Concept Of Random And Non-Random Experiments 4.2. Meaning Of Sample Space 4.3. Trial & Events

4.3.1. Elementary Event, Compound Event, Impossible Event, Sure Event 4.3.2. Complementary Event, Favourable Outcomes Of An Event 4.3.3. Mutually Exclusive Events, Exhaustive Events 4.3.4. Independent Events, Dependent Events

4.4. Mathematical Definition Of Probability & Axioms Of Probability 4.5. Statement Of Addition Theorem Of Probability For Two And Three Events 4.6. Conditional Probability 4.7. Statement of Multiplication Theorem of Probability for Two and Three Events. 4.8. Problems to Compute Probabilities.

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5. Index Numbers (06) 5.1. Meaning & Uses Of Index Number 5.2. Types Of Index Number

5.2.1. Price 5.2.2. Quantity 5.2.3. Value Index Numbers

5.3. Methods Of Constructing Index Number 5.3.1. Simple(Unweighted) Aggregate Method 5.3.2. Weighted Aggregate Method 5.3.3. Arithmetic Mean Of Price Relatives

5.4. Laspeyre’s Method, Paasche’s Method & Fisher’s Method. (Simple numerical problems.)

6. Time Series (09)

6.1. Meaning Of Time Series 6.2. Components Of A Time Series 6.3. Analysis Of Time Series

6.3.1. Additive And Multiplicative Models Of Time Series 6.3.2. Measurement Of Trend By Moving Average Method 6.3.3. Measurement Of Seasonal Variation By Ratio To Moving Average Method

6.4. Deseasonalisation of Data. Simple Numerical Problems.

Books

1. Business Statistics By S.C. Gupta & Indira Gupta – Himalaya Publishing House 2. Statistical Methods By S.P. Gupta – Sultan Chand & Sons 3. Business Statistics – Beri - Tata Mcgraw Hill 4. Mathematics & Statistics for Management by –Mittal, Satyaprasad&Rao- Himalaya Publishing

House 5. Business Statistics by R S Bhardwaj – Excel Books 6. Statistics for Business and Economics (4/e) – Hooda - Macmillan 7. Business Statistics C M Chikkodi & B G Satyaprasad Himalaya Publishing

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Syllabus for S.Y.B.B.M. (W.E.F.: June 2011) M 4.5 ORGANISATION BEHAVIOUR

[Total Marks: 80 External + 20 Internal = 100 Marks] Total lecture: 48 1. Introduction (06)

1.1. Definition of O.B 1.2. Nature & Scope of O.B. 1.3. influence of various disciplines on OB 1.4. Challenges and opportunities for O.B.

2. Individual Behavior (12)

2.1. Perception - Definition, Importance, Factors Influencing Perception, problems in Perception 2.2. Personality - Concept. Determinants and Types 2.3. Attitudes - Types, Components & Functions. Attitudes & O.B. 2.4. Job satisfaction - Concept of Job Satisfaction, factors affecting job satisfaction, ways of measuring

it, job satisfaction & work performance 3. Group Dynamics (06)

3.1. Groups in Organization, Nature, Membership, Process of Group Development, Types of Groups 3.2. Group Norms, Group Conformity, Group Cohesion, Group Size, Group Think, Group Shift.

4. Motivation (06)

4.1. Meaning & Types of Motives 4.2. Theories of Motivation

4.2.1. Hierarchy of needs Theory 4.2.2. Theory X and Theory Y 4.2.3. Motivation‐Hygiene Two Factor theory 4.2.4. Vroom’s Expectancy theory

5. Leadership (06)

5.1. Meaning , Functions, Styles of Leadership 5.2. Theories of Leadership

5.2.1. Fielders Leadership Contingency theory 5.2.2. Hersey‐Blanchards Situational Leadership Theory 5.2.3. Path Goal Theory 5.2.4. Charismatic Leadership Theory 5.2.5. Transformation Leadership Theory

6. Change Management &Conflicts (08)

6.1. Conflicts – Meaning, levels of Conflicts 6.2. Intrapersonal Conflict ‐ Role Identity, Role Perception, Role Expectation, Role Conflict. 6.3. Interpersonal Conflict (Transactional Analysis and Johari Window) 6.4. Concept of change management. Planned Change, Resistance to change, and Managing resistance

to change

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Books

1. Organization Behavior – Margie Parikh – Tata McGraw Hill 2. Organization Behavior – Fred Luthans – Tata McGraw Hill 3. Organization Behavior – Suja R. Nair, Himalaya Publications 4. Organization Behavior - V S P Rao – Excel Books 5. Organization Behavior –Stephen P . Robbins, Pearson 6. Organization Behavior – K. Ashwathappa – Himalaya Publications 7. Human Behavior at Work –Keith Devis ‐ Pearson 8. Organization Behavior – Arun Kumar & N. Meenakshi, Vikas Publishers 9. Organization Behavior –S.S. Khanka‐ S chand 10. Organization Behavior – Mcshane, Glinow & Radha sharma– Tata McGraw Hill 11. Organization Behavior – P G Aquinas, Excel books, New Delhi 12. Organization Behavior – M.N. Mishra, Vikas Publications

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Syllabus for S.Y.B.B.M. (W.E.F.: June 2011) M 4.6 CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY

[Total Marks: 80 External + 20 Internal = 100 Marks] Total lecture: 48 1. Understanding Social Issues (06)

1.1. Social Issues : Concept, Characteristic and Causes of Social Problems 1.2. Social Issues in India: Castism, Regionalism, Agitation in Youth, Urbanization, Corruption, 1.3. Business & Society

2. Corporate Governance (12) 2.1. Concept, & Meaning of Corporate Governance 2.2. Principles of Corporate Governance 2.3. Role of Corporate Governance 2.4. Issues in Corporate Governance 2.5. Parties to Corporate Governance 2.6. Professionalization of Corporate Governance 2.7. ‘Good’ Corporate Governance 2.8. Ethics & Corporate Governance

3. Corporate Governance: The Indian Scenario (12)

3.1. Need for Corporate Governance in India 3.2. Efforts to initiate corporate governance in India

3.2.1. Naresh Chandra Committee 2002

3.2.2. Narayan Murthy committee 2003 3.3. Bank & Corporate Governance 3.4. Future of Corporate Governance In india

4. Corporate Social Responsibility (10)

4.1. Concept & Definition of Corporate Social Responsibility 4.2. Scope of Corporate Social Responsibility 4.3. Corporate Social Responsibility and the Law 4.4. Corporate Social Responsiveness 4.5. Corporate Social Performance 4.6. Diverging Views on Social Responsibility(Arguments for & against) 4.7. Social Responsibility & Indian Corporations

5. Social Accounting & Social Audit (08)

5.1. Meaning Objective, Needs & Advantages of Social Accounting 5.2. Problems in Social Accounting 5.3. Meaning Features, objectives, need & Benefits of Social Audit 5.4. Limitations of conducting Social Audit & Suggestions to overcome.

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Books

1. Corporate Governance: Principal Policies & Practices by Fernando, Pearson Education

2. Corporate Governance – Geeta Rani & R K Mishra – Excel books

3. Ethics in Business & Corporate Governance: Mandal – Tata McGraw Hill

4. Business Ethics & Values by Senthil Kumar, Himalaya Publications

5. Corporate Governance and Business Ethics – Mathur - Macmillan

6. Social Problems in India by Ram Ahuja, Rawat Publications.

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