North East England Ambassadors & Regional Image
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Transcript of North East England Ambassadors & Regional Image
Regional Image Campaign
Tori ClaytonAmbassador Programme ManagerRegional Image & International Marketing TeamOne North East
www.northeastengland.co.uk
The Regional Image Campaign&North East England Ambassador Programme
What is the Regional Image Campaign?
Established in 2005 to promote North East England
as a great place to live, work, invest, do business, study and visit
Changed perceptions outside of the region by promoting
the excellent quality of life on offer in the North East
Looking to translate this success across our key sectors to promote the region’s strengths
in business and innovation
North East England Ambassadors
Tyne & Wear 1
Campaign success
• Created a strong brand identity and strapline in ‘Passionate people. Passionate places’
• We have updated perceptions of the region
• Increased knowledge of North East England outside the region
• Projected positive images consistently over time
• Widespread regional support
North East England Ambassadors
Northumberland 1
Next steps1) Inward investment2) Talent attraction and retention3) Regional ambassadors network
Evolve ‘Passionate people. Passionate places’
Need to embed business messages
promoting the region with targeted sector specific activity
Become known for innovation
and new leading sectors
Planned activity
Regional support and confidence building - Regional press activity- Attendance at dedicated business events- Ambassador Programme
Sector specific image (starting with Chemical and Engineering sectors):- Development of innovation case studies- Advertorials in sector press (e.g. Chemical Week)- Recruitment literature- Sector fact sheets- Engineering recruitment DVD- Refresh content and look of ambassador website- Redevelopment of investment and ‘live & work’ websites- Online advertising and SEO activity- Social networking and social media (ambassadors)
Example of recent niche sector activity:
Chemical Week cover wrap June 09
North East England Ambassadors
A network of passionate people united to spread the word about North East England as a vibrant and forward thinking hub for business investment, growth and career advancement.
By becoming an ambassador you can:
• Put North East England on the map as a dynamic, influential centre for innovation and business success
• Contribute to the future growth and success of North East England
• Be part of the regional marketing campaign to benefit your organisation and extend your business messages
Ambassador toolkitAs a regional ambassador you receive access to the
Ambassador toolkit
Up-to-date regional business information
Helping you to spread the word about the region’s business strengths
Regional media features, sector news articles and business events
Networking opportunities online and member events
Ambassador newsletter keeping you up to date
www.northeastengland.co.uk/ambassadors Tori ClaytonAmbassador Programme ManagerE [email protected]
Thank you