North American Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer...

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North American Business Traveler

Survey 2013: Hotel Accommodation, Selection Criteria

and Customer Expectations of New

Technology, Promotions and

ServicesCategory : Hotels & Lodging / Tourism & Travel

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Introduction to Report

Launch Date: September 9, 2013

Number of Pages: 107

Geography Coverage: North America

Available Format: PDF

Price For Single User License: USD 2,000

Price For Site License: USD 4,000

Price For Global User License: USD 6,000

Delivery Time: Within 24 Hours (During Working Days)



About the Report

The report is based on primary survey research of 321 North American industry professionals who travelled at least once in three months. This report helps to forecast North American business traveler expenditure on hotel accommodation, understand trends in business travel and assess customer expectations of new technologies and services.



Scope

The report features the opinions of hotel industry consumer respondents related to the following: Average stay at business hotels Change in expenditure on hotel accommodation Popular hotel types and preferred modes of

hotel selection Importance of green certifications and key

sustainable facilities Critical social responsibility initiatives Major technology features and key drivers

influencing online reservations Importance of mobile technology services Key drivers of frequent visits and popularity of

promotional offers Strategic initiatives for repeat business



Key Highlights Overall, 48% of survey respondents expect to visit

‘midscale’ hotels in 2013–2014. In total, 47% of respondents selected ‘regular brand’

as the preferred method of hotel selection, while 45% selected ‘company recommendation’ and 38% selected ‘online search’.

For a hotel to be considered green, respondents consider ‘low-energy light bulbs’, ‘reduced use of plastic materials’ and ‘timer lighting systems’ to be the main sustainability facilities that hotels should adopt.

Survey results show that ‘view and manage room reservations’ and ‘wireless email’ are important mobile technology features for North American business travelers.

Survey results indicate that ‘room upgrades’, ‘early check-in and late check-out facility’ and ‘loyalty-based bargains’ are the most attractive promotional offers for North American business travelers.



Topics Covered in Report

1. Hotel Visits and Expenditure2. Trends in Business Travel3. Expectations of Green Initiatives from Hotels4. Expectations of Key Technological Initiatives5. Future Developments for Business Growth

For more details regarding Report coverage see the last slide




Company Coverage (Partial List)

For more details regarding company coverage and TOC see the last slide




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