NORTH AMERICA’S LEADING CONDO SALES & MARKETING FIRM

THE FOUNDATION OF BAKER REAL ESTATE’S SUCCESS

For over a decade, Baker Real Estate Incorporated has set the benchmark in Canadian real estate – providing exemplary services to a broad range of clients with integrity, expertise and passion. With annual new home and condominium sales of over a billion dollars, Baker is one of Canada’s most successful real estate companies, specializing in project marketing and sales of new home and condominium communities, including condominiums, townhouses and single-family homes as well as hotel condominiums and resort properties. The company provides pre-construction sales and marketing expertise to prestigious projects throughout Canada and the United States and has particular expertise in turning around challenging projects.

Baker has incorporated their vision of global breadth with local depth into the international real estate market as well. Today, the company’s e-sales offices around the world offer up-to-the-minute sales and client information that is unparalleled in the industry.

Making Dollars anD sense of The WorlD of real esTaTe

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MASTERS OF OUR GAME AROUND THE WORLD

With a penchant for attracting outstanding people, Pat Baker has built a core group of unique marketers that are matched in vision and passion. Pat Baker started the company in 1993 after living in Florida for a number of years, giving Baker a strong background in both Canada and the United States.

Baker eventually began marketing distressed condo assets for Canadian Banks during Canada’s deepest real estate recession in the mid nineties and since then has led the charge in capitalizing on North America’s booming condominium market.

Baker Real Estate Incorporated has grown into a prestigious international real estate group, servicing builders and developers around the globe. From pre- selling developments to reselling distressed properties, Baker concentrates on the ultimate goal: profitable sales for their clients.

inTernaTionally recognizeD TeaM of Professionals

PAT BAKER

Pat Baker is the C.E.O. and founder of Baker Real Estate Incorporated. She is a native of Ontario and a graduate of Queen’s University. With a strong background in Canadian retailing she has been an energetic, professional and vital force in the real estate industry since 1981.

Ms. Baker has been responsible for successful pre- construction marketing and sales programs, distressed resale programs and rental programs for major new home housing and condominium projects in Canada and the United States, selling throughout Europe, in Hong Kong, China, Singapore, Korea, India, Russia, Indonesia, Thailand, Israel and Ireland.

BARBARA LAWLOR

As President of Baker Real Estate Incorporated, Ms. Lawlor is responsible for bringing new business into the company. She is directly involved with the marketing

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and sales of pre-construction condominium developments in Canada and overseas and has been key in developing international markets in Russia, Europe, the UK and Ireland.

Barbara Lawlor is a Registered Real Estate Broker and a Fellow of The Real Estate Institute of Canada. She writes weekly columns for various publications and has become known as The Condo Pro. Her charismatic style and tremendous knowledge, make her a highly sought after seminar speaker.

TINA AMATO

Tina Amato is the Vice-President of Baker Real Estate Incorporated and has worked in the sales and marketing of new condominiums and housing developments since 1995. She works and consults with developers on projects from the initial planning stages to managing the sales process. Tina has travelled extensively throughout Asia (including Hong Kong,

India, Singapore, Shanghai and Jakarta) to market and promote real estate projects for Baker’s clients and has become an expert in international sales.

SEAN McNEELY

As Senior Vice President and Chief Technology Officer, Sean McNeely has combined his reputation as an innovative thinker with keen business strategy to keep Baker Real Estate Incorporated on the leading edge of technology in a fast moving real estate industry.

Sean has, over the years, created and constantly renewed the sophisticated web-based data tracking systems that have allowed the company to become a forerunner in making the marketing and selling of projects a science.

His talents and approach have enabled Baker to be a partner to its clients and, as well, have its sales reach extend to the far corners of the world.

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Pre-consTrUcTionsUccess sTories

THE ART AND SCIENCE OF SELLING

Baker offers developers a complete turn key sales and marketing program. Even before the land is purchased, the Baker team is engaged to provide their expert opinion on the marketability of a potential site. Baker works closely with the architects, interior designers, public relations firms and advertising agencies to ensure consistency between the product, the sales strategies and the developer’s goals. Baker provides vital expertise that influences the entire scope of the project.

The Baker brand empowers one of the country’s most successful real estate networks. It’s a name that represents trust, experience and value. The company thrives on repeat business enjoying long term relationships with some of Canada’s most prolific developers. Many of Baker’s clients have been with the company for over a decade.

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The Shores – 202 Suites

Festival Tower – 373 Suites

100 Yorkville – 153 Suites The Residences at the Ritz-Carlton – 159 Suites

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Emerald Park – 554 Suites

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88 on Broadway – 200 Suites

Downtown Markham – approx 4,000 Suites

One Park Tower – Part of a 2500 Suite Community

Bellair Gardens – 135 Suites

The Hemmingway – 225 Suites

18 Yorkville – 314 Suites The Hudson – 282 Suites 83 Redpath – 207 Suites

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Kilgour Estate – 428 Suites

Rosehill – 33 Stacked Townhomes

Kilgour Estate – 30 Townhomes

The Clairmont – 87 Suites

The St. Clair – 226 SuitesThe St. James – 100 Suites Highpark – 169 Suites Riverhouse – 80 Suites

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Market Wharf – 457 Suites

Chicago Tower & Brownstones – 484 Suites

Emerald City – 478 Suites

Burano – 466 Suites

reDefiningchallengingMarkeTs

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BAKER’S SPECIALTY

Baker is a leader in turning around projects that failed to achieve their pre-sales targets. Baker’s highly structured program, developed through experience in every conceivable market, targets the development, branding and marketing of a troubled project to ensure its success.

THE ROSSEAU AT RED LEAVES A STORY WITHIN A STORY

Baker was appointed by Alvarez and Marsal, the Receiver for a syndicate of lenders to sell the remaining 84 suites at the Rosseau at Red Leaves – a JW Marriott operated vacation hotel-condominium in Ontario’s Muskoka Lakes Region.

The Assignment – to develop a sales program and marketing strategy that would deliver the 84 resort sales to the Receiver before the summer season ended (6 weeks time.) Our advertising group developed the print ads, radio campaign, helicopter photography, video and web site in 3 weeks.

Our Public Relations group made sure that every media covered the phenomenon. The campaign, which included eblasts, call centre, reporting systems and sales set-up swung into full gear to work with the 4000+ responses. Three weeks later a staff of 50 greeted prospective buyers at a ONE DAY SALE. The Results – A spectacular success, that netted 78 sales in one-day.

WE MUST LOOK FOR THE OPPORTUNITY IN EVERY DIFFICULTY INSTEAD OF BEING

PARALYZED AT THE THOUGHT OF THE DIFFICULTY IN EVERY OPPORTUNITY...

WALTER E. COLE

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ONE DAY RECEIVERSHIP SALE – THE ROSSEAU AT RED LEAVES

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BANK SALE – CELEBRITY PLACE

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BANK SALE – ETOBICOKE ON THE HUMBER RECEIVERSHIP SALE – GRAND HARBOUR

BANK & DEVELOPER SALE – TODD BROOKER LODGE

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A VITAL PART OF THE DEVELOPMENT TEAM

Baker Real Estate Incorporated becomes an indispensable part of your development team, impacting on all areas of the pre-sale and selling phases.

INTERNATIONAL NETWORK

We have developed offices and strategic partnerships around the world and have had successful sales programs in Singapore; Hong Kong; Jakarta, Indonesia; Seoul, Korea; Shanghai, Beijing and Guangzhou in China; Bangkok, Thailand; Moscow, Russia; Mumbai, India; Ireland and the USA. Our overseas market has become an integral part of our marketing strategy.

a ValUable ParTner in all yoUr real esTaTe neeDs

OUR BROKER NETWORK

Our almost 4000 strong Baker Realty Partners Group brings clients from around the globe to every project we represent. This group is the crème de la crème of the global industry and covers every special product we encounter. And our reputation among the entire brokerage community is stellar. Baker is known to represent only the best developers in the industry.

COMPETITION ANALYSIS

Our research department is second to none. We will provide ongoing evaluations of comparables, the competition, evaluation of new project openings, local re-sales and a regular analysis of incentives, features, promotions and inventory of competitive product.

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DATABASE MANAGEMENT

Baker has invested significantly in technology and computer web based tools and applications, which allow us to scientifically assess the impact of every campaign.

We provide our system and the management of that system to the projects we work on providing reports of leads and sales; channeling prospects; summarizing and collating advertising results, drafting customer profiles, target markets, areas of response and the effect of media; after sales service, and follow-up.

WEBSITE

With one of the most sophisticated new condominium website sales systems in the country, our site attracts tens of thousands of unique visitors monthly f rom around the globe.

The Baker website will feature your project which will be advertised with the program, as well as separately on Google, local newspapers and magazines and in editorials and all relevant international media. Visit us at www.baker-re.com

SALES PROGRAM PLANNING AND MANAGEMENT

Program planning is a science and program management is a skill. Baker has earned a reputation for sales success over many years. We plan and manage the Sales and Marketing Program from start to finish; initiating the sales plan and working with our sales team in its execution.

ADVERTISING

We work with the advertising group to develop the strategy and creative necessary for attracting our target market and generating sales.

PRESENTATION CENTRE

We direct the overall imaging and design of the presentation centre including renderings, floorplans and presentation kits.

ARCHITECTURALS

We review and provide input into the marketability of the building design, amenities, landscaping and most particularly the suite layouts.

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LANGUAGES SPOKENCantonese, Persian, Czech, Polish, English, Farsi Russian, Serbian, French, Spanish, German, Hebrew, Ukrainian, Hungarian, Yiddish and Mandarin

GENERAL INFORMATIONadmin@baker-re.com

NEW HOME SALESnewhomes@baker-re.com

INVESTMENT INFORMATIONinvestment@baker-re.com

RESALESsales@baker-re.com

ICIici@baker-re.com

CUSTOMER SUPPORTadmin@baker-re.com

HEAD OFFICE175 Bloor St. E. North Tower, Suite 300 Toronto, Ontario M4W 3R8 Canada Telephone: 416.923.4621 Fax: 416.924.5321

FLORIDA OFFICE3684 W. Wade Hampton Ct.LecantoFlorida 34461 U.S.A.Telephone: 1.352.249.7053 Fax: 1.352.746.4957

SINGAPORE OFFICE371 Beach Road #02-02B Key PointSingapore 199597Telephone: (65) 62989879 Fax: (65) 6251.5233

A Member of Peerage Realty Partners

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